SELL MORE WITH EBAY'S NEW RETAIL PROMOTIONS ENGINE: SALES MAXIMIZER
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Sell More with EBAY’S NEW RETAIL
PROMOTIONS ENGINE: SALES MAXIMIZER
Did you know that top retailers rank running special offers,
sale events, and promoting related products and accessories as
a top merchandising technique to drive sales?*
We all know the types of marketing promotions that get
customers to buy more
• Buy one, get one FREE!
• Spend $100 and get $10 off your order
• Sale! All items 20% off
• Buy the camera and get a special offer on lenses!
Now you can create promotions like these for your eBay listings with Sales Maximizer.
Sales Maximizer is free to use and gives you all the tools and know-how needed to quickly and easily
create the sale events, volume offers, and related-items discounts that leading sellers rely on to win
more satisfied customers and sales.
You can even schedule events and create a marketing calendar of seasonal promotions that take
advantage of peak shopping seasons.
Sales Maximizer helps buyers
• Take advantage of discounts and special offers when they buy more from you
• Find accessories and related items while they’re shopping
• Lower their shipping costs when they buy multiple items
• Browse your inventory to easily find your items on sale
EBay Sales Maximizer helps you
• Increase order size and revenue as buyers purchase more items from you in a transaction
• Get marketing lift from exposing your other items on your listings
• Lower shipping costs and increase profit margins by consolidating purchases
Program Requirements
• Immediate payment on eBay Shopping Cart-enabled listings is required
• PayPal must be an available payment optionBest Practices
• You can use different offer types – for example, keep a sales and clearance campaign,
and a shipping discount based on the amount spent all year long, and add order size
offers, related-item offers, and sales events from time to time
• Promotions work best when you select compatible or related items. Sales Maximizer
helps you do this easily by creating promotions based on eBay or store categories as
well as item attributes like price or condition
• Make the price of your item as competitive as possible to increase offer visibility and
generate more sales for the inventory you’re promoting
• Make sure you include at least 10 to 15 items in each offer to provide buyers with a
rich selection
• Try to offer 3 related items for every main product
To get started, call your Account Manager today or email
us at salesbuilderkit@ebay.com
* Source: the etailing group, “10th Annual Merchant Survey,” April 12, 2011FAST ’N FREE
Fast ‘N Free is the easy way to
boost your sales up to 11%*
We want you to sell more. That’s why we’ve developed a powerful
Sales Builder Kit to help you increase sales and grow your business.
Fast ‘N Free is a particularly effective sales tool. Buyers purchase more from sellers who offer fast,
free shipping. Now eBay’s Fast ‘N Free logo appears automatically next to listings that offer free
shipping and arrive within an estimated 4 business days.
It’s easy to qualify for Fast ‘N Free
1. Free shipping converts better and MUST be offered to qualify for Fast ‘N Free.
2. Reduce your handling time to 1-day and offer free expedited shipping to guarantee all
US buyers see the Fast ‘N Free logo on your listing.
3. When free expedited shipping isn’t an option for all your listings, add free shipping and 1-day
handling and the fastest possible shipping method – typically First Class Mail is the fastest
standard method.
• eBay can now offer buyers personalized shipping dates by accurately assessing delivery
times to US locations.
• Fast ’N Free applies whenever we estimate that the item will arrive within 4 days, based
on factors such as item location, buyer’s location, carrier’s delivery record to the zip code,
holidays, seasonality, and order cut off times.
Fast ‘N Free Best Practices
• Ship free
• Ship with an expedited service
• Provide 1-day or faster handling
• Provide precise item location
• Designate the specific shipping method (for example USPS first class versus
standard mail)
• Upload tracking
The eBay Fast ‘N Free logo automatically appears on the
View Item page for qualified listingsThings to remember
• Both the buyer and the item must be in the 48 contiguous states to qualify
• The item must offer a free shipping service
• Fast ‘N Free appears free for all qualified listings on the View Item page
• The logo appears only when, based on seller and carrier performance, eBay can estimate
that the item will arrive within 4 business days
• Delivery times are personalized. While some buyers may see the Fast ‘N Free logo on a
listing, others may see, on the same listing, a traditional date range if estimated delivery
time to their location is longer than 4 business days
• As always, the stated delivery date is dependent on payment clearing
• Buyers are asked to accommodate weather-related and seasonal delays
• Use Fast ‘N Free best practices to get a 5-star Ship Time rating and protection against
low DSRs
To get started, call your Account Manager today or
FAST ’N FREE
email us at salesbuilderkit@ebay.com
* Percentage calculated is based on sales of listings that converted to Fast ‘N Free. Individual seller results may vary. Percentage
increase in sales depend on, among other things, item price, inventory, shipping cost, shipping speed offered and historical perfor-
mance of seller. Calculation assumes that sellers don’t increase the item price while making these changes.Global Shipping Program
The Global Shipping Program Makes
International Shipping as Easy as Domestic
Export equals growth
“All I have to do is Did you know that over the next 3 years, emerging markets will represent 60% of ecom-
check a little box, merce? The time has never been better to use eBay’s global marketplace to sell interna-
and then magical tionally and win more dollars and customers.
gnomes do all of Are expensive, complicated international shipping procedures holding you back? Not
the rest of the anymore. The Global Shipping Program (GSP) makes international sales as easy as
domestic because we’ve simplified the process and negotiated affordable rates for you.
work.”
—eBay seller and Global It’s easy to get started with GSP. Here’s how:
Shipping user. 1. Start using the Global Shipping Program – enrollment is FREE!
2. Next, list eligible items and indicate “Global Shipping Program” as preferred
shipping
All shipping and import charges are automatically calculated and added to the
buyer’s price at checkout
3. Just ship the item to the US shipping center in Kentucky, where the shipping
provider processes the package, completes the customs forms, pays any
import charges, and ships the item internationally
“The first weekend
we had GSP on, 4. Your package is cleared for takeoff, sent through customs, and delivered quickly
to your customer
we took in 130–140
5. If the package is lost or damaged in international transit, don’t worry. You’re not
orders. Our orders responsible and you’re protected against lost items, negative feedback, and low
increased by seller ratings on the international leg
20%—strictly from
Enroll in GSP today
this international
The Global Shipping Program is fast and reliable, comes with end-to-end international
program—in like tracking, and ship time and cost DSRs are based on the domestic shipping only.
24 hours!” GSP is easy to use, so you can start connecting with international markets and earning
—eBay electronics seller more revenue right away. Sellers are seeing an increase of 15% or more with the Global
Shipping Program.*
To get started, call your Account Manager today or email us
at salesbuilderkit@ebay.com
*13% of sellers who had not previously sold internationally and enabled more than 80% of their listings with the Global Shipping Program saw a 15%
increase in sales. Individual seller results may vary.EBay’s International Selling Program
eBay is making it easy for you to grow sales with a simple program to
expand globally and win millions of new, international customers.
In 2012,
• eBay topped 112 million active customers worldwide
• 20% of eBay’s 2012 GMV was cross-border
Export equals growth
The time has never been better to sell internationally via eBay’s global marketplace, using simple tools
that accelerate export sales quickly and easily. International sales help eBay’s merchants to expand their
business and reach millions of new global buyers on eBay.
EBay’s International Selling Program covers all the bases
• Instantly leverage current listings: Listing on eBay’s UK and Australia sites is as easy as
listing on .com
• Enjoy easy access: Anchor Store sellers get FREE international listings on eBay sites in
Germany, UK, Australia, France, Italy, Spain, Canada
• Translate and internationalize your inventory: Get listings live on eBay’s top global
sites. eBay’s translation service partners, including ChannelAdvisor, provide end-to-end
support for international launches, including account set-up and listing translation
• Get simplified, affordable international shipping: eBay’s Global Shipping Program
makes shipping overseas as easy as domestic, removing buyer/seller complexities for
shipping and customs, while eBay’s negotiated rates with USPS keep your international
shipping costs down
• eBay dedicated support through CBT Specialists: eBay helps you to navigate any ques-
tions about taxes, customs, and shipping
Get started with three easy options
1. Offer specified International Shipping on .com listings
2. Opt into Global Shipping Program (GSP)
3. For Experienced Sellers: Internationalize listings through eBay’s International Selling ProgramJust 4 steps and you’re selling globally
1. Opt in: “Anchor Store” subscribers on eBay.com can opt into the Program with zero-insertion-
fee listings
2. Identify the inventory you wish to list internationally
3. Set up listings on eBay sites (Australia, Germany, France, UK, etc.) Our translation services
partner can get you live in less than 1 month
4. List your inventory/SKUs internationally with ChannelAdvisor or other listing options (e.g.,
Direct API, Blackthorne, etc.)
eBay’s partners, including ChannelAdvisor, can set up your account and launch listings.
• Your business can be live in 6 countries in less than 4 weeks
• eBay will co-fund for qualified merchants
EBay’s International Selling Specialists are on hand to help you
eBay Account Managers help you set up your business and answer any questions, as well as refer you
to our partners to assist with shipping, customs, taxes, etc.
international selling program
To get started, call your Account Manager today or email
us at salesbuilderkit@ebay.comYou can also read
