SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI

Page created by Joyce Bush
 
CONTINUE READING
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
SENSE CHINA
INNOVATION    CHINA      NEW RETAIL

 A MARKET ACCELERATOR PROGRAM
     FOR DANISH COMPANIES

    POWERED BY DANSK INDUSTRI
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
SENSE CHINA

                   It’s Time to Learn from China!
              Sense China is a Market Accelerator program for
              Danish companies. You will learn how to connect with
              consumers in China, and you will gain unique insights
              into China’s New Retail market.

              China's technological progress has set new standards
              for the retail business. Especially when it comes to
              offering consumers a sophisticated, digital experience.
              So it is time to learn from China.

              Adapting local solutions does not only offer your
              company exciting sales prospects in China. It also
              provides useful tools to compete in other markets
              where innovation, speed and agility are success
              parameters. Today's solutions in China are the global
              solutions of tomorrow.
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
SENSE CHINA
NEW RETAIL
              In the next 10 to 20 years, the traditional
              understanding of e-commerce will be replaced
              by New Retail. The Internet will never change
              the nature of retail. But a successful retail
              model needs to address two core criteria:
              cost efficiency and shopping experience.

                              - Jack Ma, Founder of Alibaba
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
WHAT TO EXPECT?                                     Sophisticated
                                PROGRAM                  User
                                                      Experiences
SENSE CHINA will introduce
                                  FOCUS
you to new, pioneering ways
of reaching consumers.                                               Commercial use
                                           Digital                   of AI, Blockchain
                                          Business                        and IoT
Partly through presentations,
                                          Models
mentoring and roundtable
discussions.

Partly in the shape of cases,
where we visit several of
China's most exciting
retailers and tech companies.
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
SENSE CHINA
EXECUTION                                         2. Incubation in China

SENSE CHINA will be executed with three main
activities between February and May 2020.

                                                                                       3. Follow-up
  Preparation
                                                                                       in Denmark
  Time: 26 February 2020
  Form: One-day seminar in Copenhagen
  Incubation
  Time: 21-28 March 2020
  Form: Seven-day stay in Shanghai and Hangzhou            1. Preparation in Denmark

  Follow-up
  Time: 5 May 2020
  Form: One-day seminar in Copenhagen
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
SENSE CHINA
PROGRAM HIGHLIGHTS

          Preparation                         Incubation                        Follow-up

 Meet the other participants for     Be part of an intensive course     Review inputs from the
 the first time.                     with company visits, interactive   trip to China.
                                     user experiences, and more.
 Learn about current market                                             Clarify your next steps.
 conditions and selected business    Discuss your own business
 models.                             prospects with professional        Get introduced to support
                                     mentors.                           options.
 Preview incubation stay in China.
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
CASES                                        EXPERIENCE NEW RETAIL
         FRESH HIPPO                                                  STARBUCKS                               NIO
      Market, restaurant,                                    Rethinking in-store experience               China’s Tesla?
distribution center – all in one                                                              NIO, or “Blue Sky Coming” in Chinese, is a
                                                      Starbucks’s Roastery was                particularly fascinating case to understand how
                                                      imagined by its CEO as a real-          companies can take advantage of government
Fresh Hippo (Hema) is at the forefront of China’s     life version of Charlie’s
ambitious New Retail development and provides a                                               support to boost sales. NIO is often referred to
                                                      Chocolate Factory – for coffee
perfect example of how traditional retail can be                                              as the Tesla of the East. But NIO has chosen a
                                                      lovers. Its main features
reinvented through technological innovations.                                                 different retail approach by replacing traditional
                                                      include fully-automated coffee
                                                                                              dealer networks with direct, personalized
                                                      bean roasting, 3D printing, and
Shopping at Hema means choosing from fresh            impeccable customer service.            customer management.
produce sourced every day from local farms,
picking your favorite item of live seafood imported   As one of the first movers in           Recently, NIO’s business model has experienced
from all over the world at competitive prices and     the Chinese market, Starbucks           challenges and it will be interesting to learn
walking out from the store paying with facial         is a great case to understand           about the company‘s strategy for solidifying its
recognition.                                          how foreign firms localize              market position.
                                                      products to meet the needs of
                                                      local consumers.

                                                      Today, Starbucks remains a
                                                      successful player in the market
                                                      and its Roastery is a great
                                                      place to study how technology
                                                      and smart design provide
                                                      customers with an immersive
                                                      experience      capable      of
                                                      impressing even the most
                                                      advanced coffee aficionados.
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
CASES                    GET TO KNOW THE ALIBABA ECOSYSTEM
         ALIBABA                                                  FLYZOO                                          ROBOT HE
The birthplace of New Retail                          Where technology meets hospitality                  Hema’s take on smart dining
Meet the world’s largest e-retailer, the company
                                                                                                        Robotic He is an exciting stop to enjoy freshly picked
behind Singles’ Day which sold for $38.4 billion of
                                                                                                        seafood with customized flavors.
merchandise in 24 hours. Jack Ma started Alibaba
with the ambition of connecting Chinese suppliers
                                                                                                        Learn how Alibaba is promoting the use of AGVs in
with the rest of the world – through the Internet.
                                                                                                        the service industry to make the dining experience
                                                                                                        as quick and efficient as possible for customers.
Today, Alibaba is leading the way of new retail and
innovation by making the shopping experience as
seamless as possible for consumers. But Alibaba is
more than online shopping, it’s a complete
ecosystem where logistics, finance, cloud
computing, marketplace, and marketing all
complement each other to form, what we call
today, smart retail.
                                                         Spend the night overseeing Alibaba’s
                                                         headquarters at the hotel of the future.
                                                         Imagine a hotel with no reception desk, no
                                                         keys, and no cash? It’s already happening at
                                                         Flyzoo.

                                                         Guests access their rooms and pay for snacks
                                                         with facial recognition, get served meals by
                                                         AGV robots and drinks by robotics arms.
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
CASES                                         MEET THE DISRUPTORS
        BYTEDANCE                                               HAIDILAO                                                      FUXING TRAIN
Disrupting social commerce                        Taking customer service to the next level                               The world’s fastest train
                                                    Be ready to experience exceptional customer service.            Hop on the
                                                    Haidilao became the most successful hotpot restaurant           world’s
                                                    chain in the world by ensuring that each and every              fastest bullet
                                                    customer feels special and cared for.                           train “Fuxing”
                                                                                                                    and travel at
                                                    In China, it is common to stay in line for hours before being   350km/h to
                                                    seated at a restaurant. Haidilao has made a business model      the birthplace
                                                    out of this phenomenon by providing customers with              of Alibaba –
                                                    complimentary shoe polishing, manicure, board games, and        the City of
                                                    even carwash. It is a classic example of how customer           Hangzhou.
                                                    service could really set a company apart from its
                                                    competitors in a complex commercial environment.
Meet the world’s largest unicorn, the company
behind the world’s fastest growing media app,
                                                                                                                                         H18
TikTok. Bytedance is now determined to
                                                                                                                    Meet-up at
                                                                                                                                     Active house
compete with the other Chinese tech giants for
the reputation as the country’s most innovative                                                                     H18 Active
digital player.                                                                                                     House for
                                                                                                                    theoretical
Learn how B2C and B2B companies are                                                                                 insights
leveraging this massive online community for                                                                        about smart
commercial purposes and find out how this                                                                           retail and
company is disrupting social marketing.                                                                             marketing
                                                                                                                    strategies in
                                                                                                                    China.
SENSE CHINA A MARKET ACCELERATOR PROGRAM FOR DANISH COMPANIES POWERED BY DANSK INDUSTRI
INDIVIDUAL MENTORING – FOR YOUR BUSINESS

             Coaching Day
      Putting theory into practice

The incubation stay in China will be wrapped
up with a Coaching Day. On this day, you will
be able to reflect on the cases that have been
covered during the past week and see how
they relate to your own situation.

How does your business model fit in the
Chinese market? How can you leverage
technology to enhance the customer
experience? What are the missing elements
in your value proposition that should be
addressed? Who can help you move ahead?
SENSE CHINA
MENTOR TEAM

         Aymeric Fraise                               Barry Colman                                      Celine Ong
              CEO                              Managing Director Asia Pacific                         General Manager
        Generator Advisers                              Doremus                                           Exuniq
Aymeric is a serial entrepreneur and         Barry is an award-winning senior               Celine has more than 20 years experience
investor with more than 20 years of          advertising executive. He has worked in        working in the consumer-centric industry
experience from China. He has launched       China since 1987, and has collaborated         across Asia. She is a professional in social
start-up enterprises in several business     with many of China’s biggest brands and        marketing for B2B and an expert in omni-
sectors, from food retail to children’s      celebrities. Barry is an expert on strategic   channel marketing across Chinese digital
entertainment. He will advise participants   communication targeted at Chinese              platforms. She will advise participants on
on entry and investment opportunities for    consumers. He will advise participants on      digital marketing trends and how to
setting up a business in China.              channels for sales and marketing, and on       leverage those channels to drive brand
                                             how to avoid common pitfalls.                  exposure in the Chinese market.
SENSE CHINA
ORGANIZERS

            Emma Lieser                          Peter B. Hansen                 Aqua Gao
        Business Consultant                   General Manager China      Public Affairs Consultant
      Mobile: +86 17611587759                Mobile: +86 17316551959     Mobile: +86 15906678367
         E-mail: eli@di.dk                      E-mail: pmh@di.dk          E-mail: aqga@di.dk

     Price per participant: DKK 4200                            Want to know more about Sense China?
      Excluding costs for travel and stay in China                    Please email us or call us.
You can also read