Sharing Legacies - ICCFA Virtual Annual Convention & Exposition EXHIBITOR & SPONSORSHIP PROSPECTUS
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Sharing
Legacies
ICCFA Virtual Annual Convention & Exposition
EXHIBITOR & SPONSORSHIP PROSPECTUS
May 17–21, 2021
WHY EXHIBIT?
LOWER COSTS & SAVINGS
Connect with your target audience while you save with lowered exhibit fees. A virtual booth means no additional money for
booth design, shipping, drayage, travel, accommodations and more.
INCREASED BRAND EXPOSURE
Available for six months after the event, ICCFA’s Virtul Expo will maximize your company’s visibility among attendees while
providing additional opportunities for business transactions.
DETAILED ANALYTICS & REPORTING
Get in-depth booth performance reports, including total visitors, content download counts, demographics and more, to help
you strategize and measure ROI.
HEALTH & SAFETY
Stay connected with current and future customers from the safety and security of your home or office.
Your virtual booth space purchase prior to the convention, we’ll provide an electronic Excel file
to allow you to conduct promotional mailings to those who
provides your company’s representative(s) have pre-registered. You will receive an updated Excel file
closer to the event so you’ll be able to market to all late-
with exclusive admission to the 2021 registrants. After the convention, you’ll receive a final Excel
ICCFA Virtual Annual Convention file for your post-convention mailings.
& Exposition, including all convention A TIMESLOT IN THE “SUPPLIER SHOWCASE”: All
exhibitors will receive a 10-minute slot in our planned
educational sessions. In addition, it “Supplier Showcase” where they will be able to play a
includes: 10-minute, pre-recorded video. The Showcase will be
featured in our daily schedule and provides an opportunity
to share more long-form presentations to our attendees.
NON-COMPETITIVE EXPO HOURS: ICCFA schedules no Exhibitor representatives present can use the chat feature to
educational sessions during a portion of the exhibit hall draw attendees to their booth for further discussion and to
hours to ensure that you will have every buyer’s undivided connect.
attention.
REGISTRATION FOR EXHIBITOR PERSONNEL:
ATTENDEE DIRECTORIES: Exhibitors receive directories Registrations include admission to the virtual convention,
of contact information, including email addresses for all exhibit hall, educational sessions and any extra sessions.
convention attendees as part of their booth fee. Other A standard booth comes with three complimentary
associations charge hundreds of dollars for attendee lists, registrations. A featured booth comes with four
but we know this is an integral part of your marketing effort complimentary registrations.
and can be crucial to the success of your show. Several weeks
1 2021 ICCFA VIRTUAL ANNUAL CONVENTION & EXPOSITION EXHIBITOR PROSPECTUS
Virtual Exhibit Hall
Virtual Exhibit Booth Options
Standard Virtual Booth Featured Virtual Booth
Upload a promo video, chat in real-time with booth Limited number available! Featured booths are
visitors and promote your business with a standard front and center on the virtual exhibitor page,
virtual booth. Comes with three complimentary which means your company gets to the front of
registrations for booth personnel. the pack! Includes all the benefits of a standard
virtual booth. Comes with four complimentary
registrations for booth personnel.
Standard Virtual Booth Prices Featured Virtual Booth Prices
ICCFA Members: $1,000 ICCFA Members: $1,500
Non-Members: $1,200 Non-Members: $1,700
Additional Booth Personnel Registration: $250 each
Exclusive Virtual Exhibit Hall Hours
The virtual exhibit hall will be open for the entirety of the Convention and for 6 months afterwards.
Monday, May 17 2:30–4:30 pm
Tuesday, May 18 2–3 pm
Wednesday, May 19 2–3 pm
Thursday, May 20 2–3 pm
Friday, May 21 1–2 pm
WWW.ICCFACONVENTION.COM 2Example of the ICCFA virtual exhibitor Page
Example of the virtual exhibit booth. Video content and contact information
displays center screen, while a live chat between exhibitor and booth visitors
takes place to the right.
3 2021 ICCFA VIRTUAL ANNUAL CONVENTION & EXPOSITION EXHIBITOR PROSPECTUSRules of the Virtual
Exhibit Hall
Necessary regulations for the proper conduct occurrence not occasioned by the conduct and activities, not to exhibit its products or
of the exhibits as set forth herein are not of the ICCFA, whether such occurrence be, services or to directly promote or otherwise
considered all-inclusive, nor are they deemed but not limited to, an act of God, or the exploit its company, products or services
or considered to be exclusive of such other result of war, terrorism, riot, civil commotion, outside the exposition hall or their designated
reasonable rules and regulations as may or strikes, sovereign conduct or by any other supplier showcase slot. Exhibitor also agrees
might become necessary to properly conduct cause, or if circumstances make it impossible not to entertain convention attendees during
this exposition. Such timely regulations and or impractical for the ICCFA to permit any exposition or convention program hours and
decisions, as shall be necessary in addition to exhibitor to participate in the virtual exhibit hall otherwise induce attendees away from the
the following, shall be at the discretion and and supplier showcase, the ICCFA shall make virtual show platform or scheduled convention
judgment of the ICCFA’s Executive Director, a good faith effort to adjust the rental fee for events.
whose decisions and rulings shall be final space based on the period of time the space PAYMENT SCHEDULE: Full payment for exhibit
in all cases, in addition to those explicitly was or could have been occupied by such space is due May 3, 2021 .
enumerated herein. By signing the exhibitor exhibitor, and the ICCFA is released from any
application, the exhibitor agrees for itself and and all claims for damages which may arise in PROTECTION OF EMPLOYEES AND
its representatives to abide by all such rules consequence thereof. PROPERTY: Exhibitors agree to release and
and regulations as well as the decision of to protect and hold harmless the ICCFA and
EXHIBITOR REPRESENTATIVES: Each exhibiting its officers, directors and employees from
the exposition management and the ICCFA company shall assign at least one person
Executive Director in interpreting the same. any and all claims for damages, suits, etc.; for
to be its representative in connection with injuries to themselves, their representatives or
ACTS OF GOD: The performance of this the installation, operation and removal of its employees; and for damage to property in their
agreement by either the ICCFA or the exhibitor exhibit. The representative shall be the agent custody, owned or controlled by them, which
is subject to acts of God, war, terrorism, of the exhibitor and shall have the authority claims for damages, suits, etc., may be incident
government regulation, disaster, strikes, civil to enter into this agreement and such service to, arise from, grow out of or be connected with
disorder, curtailment of transportation facilities contracts as may be necessary, on behalf of the their use or occupation of space.
or other emergencies making it inadvisable, exhibitor.
illegal or impractical to provide the facilities SOLICITING BY NON-EXHIBITORS: Soliciting
All business between the ICCFA and the in any manner within the virtual exposition hall
or to hold the Virtual Annual Convention & exhibitor will be conducted only through the
Exposition. It is provided that this agreement by any supplier, individual, group, company
latter’s designated representative and no or firm, within or outside the industry, is
may be terminated for any one or more such other person. Exhibitors desiring to change
reasons by written notice from one party to the strictly forbidden unless said person, group
representatives must notify the association in or firm has received permission from the
other without liability. writing. Three complimentary registrations are ICCFA. Any person, group or firm that has
ADVERTISING: Suppliers are encouraged provided with each booth. All exhibit personnel received permission but is found soliciting in
to promote their products and services in must register for the ICCFA Virtual Annual the virtual exposition hall or elsewhere in the
Memento Mori (formerly ICCFA Magazine), the Convention & Exposition. virtual platform will be required to forfeit their
official magazine of the ICCFA. Advertising LIABILITY: The exhibitor, on its own behalf convention registration(s) to the association
packages and pricing can be obtained by and on behalf of its employees and agents, and will be barred from the virtual convention
contacting Rick Platter at 1.800.645.7700; assumes entire responsibility and hereby platform. Those forfeiting convention
rplatter@iccfa.com. agrees to protect, indemnify, defend and save badges will not be entitled to refunds of any
BOOTH GUIDELINES: If an exhibitor is using the ICCFA, and their employees harmless registration fees or other monies paid to the
its virtual booth in a manner that is detrimental against all claims, losses and damages to association.
to the association, convention or exposition, or persons or property, governmental charges To be permitted to conduct promotional
if an exhibitor’s virtual booth is not in keeping or fines, and attorneys’ fees arising out of or sales activities in the exposition hall, an
with the character and purpose of the show, or caused by exhibitors’ installation and organization or person(s) supplying goods
the association, through its Executive Director, removal, maintenance, occupancy or use of the and services to the cemetery, funeral service,
reserves the right to request corrective action. exposition premises or part thereof, excluding cremation and memorialization industry must
If an exhibitor is unable or refuses to comply any such liability caused by the sole negligence have contracted for virtual booth space.
with this request, the association reserves of ICCFA, their employees and agents. Non-exhibiting firms and/or persons will not
the right to cancel that virtual booth. In In addition, the exhibitor acknowledges be permitted to conduct promotional or
the event that such action is necessary, the that the ICCFA does not maintain insurance sales activities in the exposition hall. Anyone
exhibitors shall forfeit all money paid or due the covering exhibitor’s property and that it is the violating this policy will be removed from
association for rental of the virtual booth space. sole responsibility of the exhibitor to obtain the virtual platform and their registration
CANCELLATION OF VIRTUAL BOOTH SPACE: business interruption and property damage credentials revoked.
The exhibitor shall give the ICCFA written insurance covering such losses by the exhibitor.
notice of intention to cancel or withdraw from All exhibitors are encouraged to obtain all
the exposition. No refunds will be made for this risk coverage. This can be done by riders to
virtual event. existing policies, often at no extra cost.
CANCELLATION, INTERRUPTION, OR OUTSIDE EXPOSITION AND ACTIVITIES:
POSTPONEMENT OF THE EXPOSITION: In During scheduled virtual convention activities,
the event that the exposition is canceled, the exhibitor agrees, subject to expulsion from
interrupted or postponed due to any the show and its firm from convention functions
WWW.ICCFACONVENTION.COM 4Enter your product
Best in Personalization
Award in the KIP Awards
What are the KIP Awards? The ICCFA’s Keeping It How many times may I enter? You may enter as many times
Personal Awards recognize innovation and excellence in as you like for separate products/services. You MUST fill out a
personalization in the cemetery, cremation and funeral separate form for each entry.
profession. The KIP Awards contest was created in 2001 by
the association’s Personalization Subcommittee, chaired by We offer 326 different personalized urns; should we
Stephen Bittner, CCE, CCCE. Staff liaisons are Jason Brown submit 326 entries? No, you only need to submit one entry.
(1.800.645.7700 ext. 1224, jason@iccfa.com) and Katherine You can submit photos of the different personalized products
Devins (kd@iccfa.com). that are related to your entry.
Who may enter? Any ICCFA member in good standing may When is the deadline? Entries are due to the ICCFA on
enter. Monday, March 15, 2021.
What does it cost? The fee is $35 per entry. Who does the judging? ICCFA staff recruits a panel of
independent marketing and communications professionals.
What are the categories? The Innovative Personalized
Product Award is for suppliers only. The other categories are What do the winners get? Winners will be recognized at
Most Personalized Service/Memorial, Most Personalized Pet the 2021 ICCFA Virtual Annual Convention & Expo, in a
Service/Memorial and Events. press release, in Memento Mori and on the ICCFA website.
The company whose entry is selected as grand prize winner
How do I enter? The digital entry forms can be found on will receive one free registration to the 2022 ICCFA Annual
www.iccfaconvention.com. Entries MUST be submitted with Convention & Expo at the Mandalay Bay in Las Vegas,
supplemental materials such as brochure PDFs and pictures. Nevada.
Questions? Call 1.800.645.7700. You can also email Jason
Brown (jason@iccfa.com) or Katherine Devins (kd@iccfa.com).
5 2021 ICCFA VIRTUAL ANNUAL CONVENTION & EXPOSITION EXHIBITOR PROSPECTUSMaximize your brand’s reach Benefits of sponsoring include: Attendee list with email addresses One full Convention registration Logo recognition Mention in emails, Wireless and Memento Mori Mention from emcee Some sponsorships include additional benefits WWW.ICCFACONVENTION.COM 6
Sponsorship Opportunities
Keynote Speakers (3 available) $10,000
Additional Benefits: Introduction, 1 minute commercial & one additional registration
The Conversation Project (1 available) $3,500
Additional Benefits: Introduction
Breakout Speakers (25 available) $2,000
Additional Benefits: Introduction
Business Management Human Resources
“Adapting Your Business Model as a Result of a “2020 Changed the “World of Work” Forever. Where
Pandemic: A Reimagined Funeral and Cemetery Do We Go from Here?” - Mark Jorgensen
Profession” - Chris Cruger and Doug Gober
“Advancing Your Mission: Going from Strategic
Leadership
Planning to Doing” - Dione DeMitro “The 27 Challenges Managers Face: Step-By-Step
Solutions to (Nearly) All Your Management Problems”
“Why Your Exit Plan Needs a Post COVID-19 Tune-
- Bruce Tulgan
Up” - Tim Hermann
“Stand Out from the Crowd Leadership Building;
“If You Embrace Disruption the Future is Yours.” -
Motivating a Winning Team” - Larry Mersereau, CTC
Chris Keller
“Reputation Management in Today’s Online World” - Sales & Marketing
Joe Weigel
“Digital Trends and The Future of Funerals” - Zach
Garbow
Cemetery
“How to Be Part of Online Death Discussions” - Gail
“In Plain Sight” - Christopher Cooke
Rubin, CT
“Re-Imagining the Cemetery for More Relevance to
Your Community” - Mitch Rose & Frank Sanchis Technology
“Strategic Outsourcing: Is It Right for Your “Digital Identity Theft: Tales from the Crypt” - Eric
Organization?” - Don Winsett & Ed Gallagher Jackson
“Back to Basics: Cemetery Trust Primer” - Beth Kmiec “Live Streaming 2.0: Building Your Virtual Brand” -
Bruce Likely
Funeral Home “Tips for a Successful Cemetery Management
“Tissue Donation: What Takes So Long & Why It Software Implementation” - Jacqueline M. Tiso
Matters” - Jonathan Boyd
“Well…to Tell You the Truth” - Dale Clock
PLPA
“The Future of Pet Loss” – TBA
“Begin with the End in Mind”- Julie Masters
“Eco-Thanatology in the Funeral Home” - Samuel C. Legal
Perry
“Legal & Legaslative Update” – TBA
“Creating Meaning with Small Moments of Ceremony
at Initial Transfers” - Angela Woosley & Marc Markell Zoom networking rooms
Grief 2 available. Topics & speakers TBA
“Planning a Precious Goodbye - After Miscarriage, *Additional information about the session and
Stillbirth and Early Neonatal Death” - Sherokee Ilse speaker is available at iccfa.com/annual
“What About the Kids?” - Vicki Jay and Megan Lopez
“How to Talk to Families Who’ve Suffered a Loss by
Suicide” - Anne Moss Rogers
7 2021 ICCFA VIRTUAL ANNUAL CONVENTION & EXPOSITION EXHIBITOR PROSPECTUSMore Sponsorship Opportunities Get to Know ICCFA: New Member Reception (1 available) $3,500 Additional Benefits: Introduction Tuesday Fun Virtual Networking Event (1 available) $3,500 Additional Benefits: Introduction Wednesday Trivia (1 available) $3,500 Additional Benefits: Introduction Cocktails and Law with Poul Lemasters (1 available) $3,500 Additional Benefits: Introduction Morning Yoga or Meditation (3 available) $2,500 Additional Benefits: Introduction Coffee Break (4 available) $2,750 (includes $5 Starbucks gift cards) Audio/Visual Support $1,000+ Platform Support $1,000+ Sponsored Registrations $1,000 (4 additional registrations to give to clients) Daily Show Emails (4 available) $750 WWW.ICCFACONVENTION.COM 8
2021 ICCFA Annual Convention Sponsorship Commitment
COMPANY INFORMATION
Name
Title
Company
Address
City State/Prov Zip/Postal
Phone Email
LEVEL OF SPONSORSHIP
We would like to contribute $_________________________ as an exclusive sponsorship at the 2021 ICCFA Annual Convention. In particular, we are
interested in sponsoring (if applicable):
Keynote Speaker Alan Wolfelt, PhD Get to Know ICCFA Reception Audio/Visual Support
Keynote Speaker Celeste Headlee Tuesday Virtual Platform Support
Keynote Speaker Bruce Tulgan Wednesday Trivia Sponsored Registrations
The Conversation Project Cocktails and Law with Poul Lemasters Daily Show Emails
Breakout Session Morning Yoga or Meditation
(indicate session below) Coffee Break
_________________________
Our 1 free registration is for:
Name Company
Email
I have read & agree to the code of conduct found on www.iccfa.com
PAYMENT
CHECK (Please make payable to ICCFA)
Discover Visa MasterCard American Express
Credit card #
Name on credit card
Exp. date Security ID#
(3-digit number on back of card or 4-digit number on front of AmEx card)
Card’s billing address (required)
Signature
Email (to send receipt)
FOR MORE INFORMATION, PLEASE CONTACT:
Gino Merendino, co-chair: Robbie Pape, co-chair: Kelly Spann, CMP, meeting
1776gino@gmail.com robbie.pape@sci-us.com manager: kspann@iccfa.com or
703.391.8405
Please complete this form and return it to:
INTERNATIONAL CEMETERY, CREMATION AND FUNERAL ASSOCIATION
107 Carpenter Drive, Suite 100 • Sterling, VA 20164 • 1.800.645.7700 • Fax: 703.391.8416 • www.iccfa.com
9 2021 ICCFA VIRTUAL ANNUAL CONVENTION & EXPOSITION EXHIBITOR PROSPECTUSImportant Dates Supplier Showcase Video Submission Deadline: May 3, 2021 Last Day to Purchase a Virtual Booth: May 3, 2021 Last Day to Register Booth Personnel: May 3, 2021 Virtual Exhibits Go Live: May 10, 2021 Final Day to Purchase a Virtual Booth: May 17, 2021
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