SHEDECIDES DAY TOOLKIT 2018 - SQUARESPACE
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SheDecides Day Toolkit 2018
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CONTENTS
WHAT IS SHEDECIDES DAY 2018?
The SheDecides Story
SheDecides Day 2018: what is it?
The manifesto
TAKE ACTION
Create an event
Stand Up, Speak Out
Change the Rules
Unlock Resources
Amplify your action
SPREAD THE WORD
Social media
Alert the media
PAINT THE TOWN
Download, print and project
DRILLING DOWN TO THE DETAILS
Pre-event
On the day of the event
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WHAT IS SHEDECIDES DAY 2018?
The SheDecides Story Stand Up, Speak Out
SheDecides was launched at the start of 2017
as an urgent reaction to the Global Gag Rule. Already, there are governments, organisations,
It has rapidly evolved from two words, to a one- public figures and individuals across the world who
day conference into a global, political movement believe that, of course, she should decide. They
which is guided by the vision as articulated in the stand up, speak out and publicly express support for
SheDecides manifesto: A new normal where girls SheDecides (and applaud others who do, too!). By
and women decide about their bodies, their lives, celebrating the bold, they push others to be brave.
their futures. Without question. Since March 2017,
the term SheDecides has become an urgent rallying Change the Rules
cry leading to the formation of a global movement, Many people already play a role in this:
now generating national and regional movements to parliamentarians, ministers and senior policy-makers
mobilise all those who define themselves as Friends can reform laws, policies and all sorts of operational
of SheDecides to maintain the momentum. rules that block girls and women from making their
own decisions. And citizens can call on them to make
The uniqueness of the movement lies both in its bold sure that laws and policies make it easy for girls and
approach and its transformative working model. women to decide.
SheDecides breaks down traditional silos, builds on
the work of others and brings in the energy of many Unlock Resources
new voices. SheDecides is a political movement with
community support. It costs money to ensure that girls and women
everywhere have access to the right information
Friends of SheDecides are individuals and and a full range of services, so that they really can
organisations who share the values of the manifesto decide. This means finding and spending the money
to work together for: “A world where every girl and – from governments, foundations, donors, individuals
woman can decide what to do with her body, with – so that all women and girls have the services,
her life, and with her future. Without question.” information and education they need to decide.
Friends of SheDecides take action to reach that
new normal.
Prev CONTENTS Next SheDecides Day 2018 Toolkit Page 5 SheDecides Day 2018: what is it? SheDecides was born at one event, when global leaders banded together to defend girls’ and women’s rights to decide what they do with their bodies – and their lives. One year on, we will see hundreds of events of different sizes and formats take place all over the world, affirming continued passion for – and commitment to uphold – these rights. SheDecides Day is about standing up, speaking out and taking action to say yes, SheDecides. Without Question. To help make this happen, we need ALL of you to get involved and spread the word. This toolkit is here to inspire and support you to plan and participate in events of all different sizes and formats. For those of you who are unable to hold or attend events, we provide other ways to get involved so together we can grow the movement and push for a new normal: where every girl and every woman can decide about her own body. Without question.
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TAKE ACTION
Create an event
2 MARCH IS A DAY OF ACTION TO BUILD THE STAND UP, SPEAK OUT
SHEDECIDES MOVEMENT AND PROMOTE THE AIM: Encourage individuals and organisations
VALUES AND VISION TO PEOPLE ALL OVER THE to sign-up as Friends of SheDecides. Promote the
WORLD. PLAN YOUR OWN EVENT AND USE THIS manifesto, the values of the movement and explain
MOMENT TO CO-CREATE THE MOVEMENT WITH the issues. Mobilise friends, community members,
OTHER FRIENDS OF SHEDECIDES. colleagues, peers and family – everyone you can reach.
How? rally or march – inspire friends to go to an
A
Start with the SheDecides manifesto. This note identified public area to call for a new normal
explains what’s behind the manifesto so you can use where SheDecides; use placards, signs, and hand
your own creativity, passion, networks, and resources out other materials to amplify the message.
to take action and create events that builds the
SheDecides movement in your community: Stand Up, ost a meeting – invite people to your home, work
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Speak Out; Change the Rules; Unlock Resources. place, student union, political space or any other
exciting place to explore the vision of the manifesto.
Here are some ideas to help kick-start your plans. What does it mean to you? Maybe invite speakers
These are just starting points to get the ball rolling to kick-start your discussions.
– not a definitive list. Unleash your creativity and
organise events that are playful, serious, creative, ost a social event – organise a picnic, supper or
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academic, political, activist, inspiring. You Decide! cocktail party to explore what SheDecides means
to you – and sign-up new friends and invite those
that have already signed up to explain what the
manifesto means to them.
obilise friends through social media – use your
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great networks to encourage live sign-ups to the
manifesto from your mobile phone: promote the
manifesto through Twitter, Snapchat, Instagram,
Facebook and whatever else you use.
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CHANGE THE RULES UNLOCK RESOURCES
AIM: Bring together other friends, advocates, experts AIM: Boost the finances needed to make sure that
and policymakers to identify the laws, policies and SheDecides by inviting friends, community members
guidelines in your country that need to be addressed and the public to a fundraising event. Money raised
and changed and co-conspire ways to do that. can be donated via Rutgers in the Netherlands or
directly to an organisation that advocates for and
xpert panel or ‘Ted’ style talk – assemble experts
E supports girls and women, especially those that stand
like lawyers, individuals affected by bad laws (e.g. up against the Global Gag Rule and have had their
women not able to access contraception, abortion, funding cut.
justice for assault) academics, sexual health
workers, politicians. Explore how the laws should oncert or open-mic night – organise a concert,
C
change in line with the manifesto. What does the play or other event and encourage people to
manifesto mean for their lives, their work and sign the manifesto as they arrive.
your country? Make an action plan: How can you
work together to change unjust rules? Examples of xhibition – organise an exhibition with a focus
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invitations can be found here. on SheDecides. Encourage artists or friends to
use art, photos or other imagery to interpret the
all-in summit – invite friends, colleagues,
C manifesto, the impact of the Global Gag Rule on
community members and others to meet for a ‘call- communities; what SheDecides means to them.
in summit’. Take the time to call identified members
of government to raise awareness and mobilise dinner party – organise a ‘pay what you like’
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support for SheDecides. dinner to mobilise friends, and discuss what the
SheDecides manifesto means to different people,
groups and communities.
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DOWNLOAD AND PRINT
AS MUCH SHEDECIDES
MATERIAL AS YOU WISH!
The full list – including manifesto postcards in English,
French, Spanish and Arabic – is available for download here. And you are
welcome – and encouraged – to use the logo to brand your own events
and material.
For all SheDecides Day activities please use the SheDecides Day logo.
This can be downloaded here.
Guidance on logo usage can be downloaded here.
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Amplify your action On the day of the event
Showcase your event before, during and after 2
March 2018. Here are some suggestions: ake photographs and videos throughout the day,
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film vlogs, write blogs – use lots of branding and
Pre-event materials to highlight the SheDecides message,
capturing the distinct look and feel.
ublicise the event through flyers, brochures and ads
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– and strategically place them to meet the objectives ost these images on the day on your social
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of your event (e.g. if you are hosting an expert panel, channels to generate awareness – and then keep
distribute flyers at universities, academic institutions, on sharing other content over the following weeks.
relevant organisations, etc.). Remember to include #SheDecidesDay so other
Friends of SheDecides can amplify your action.
dvertise the event on your website and social media
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– work from this messaging so you stay close to the eep on providing updates of the day via your
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goals of SheDecides Day. social media channels to sustain momentum and
convey the energy and action of the day. See
reate a social media plan: if possible, draft and
C example posts here!
share posts in advance of the event to create interest
by using the available social media assets here. ost your images, stories, blogs and vlogs on the
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SheDecides Facebook page, and email info@
Use #SheDecides, #SheDecidesDay, shedecides.com to get your event highlighted on
#WithoutQuestion in all of your posts – but also feel the SheDecides website.
free to link with any other hashtags that resonate with
the message. acilitate as many media interviews on the day
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as possible – make sure you have enough team
sk other supporting organisations, groups, peers
A members assigned to this role.
and friends to publicise the event via their own social
channels using the hashtags listed above.
egister your event at the SheDecides website so it can
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be listed on the SheDecides Day web page.
Prev CONTENTS Next SheDecides Day 2018 Toolkit Page 10 Post-event eep on sharing the best imagery from the day on K your website and via your social media channels. evelop a blog post/newsletter shortly after the D event to reflect on the success of the day and share any key highlights with your followers. Here are some ideas for invitation letters to hook great speakers, performers and guests. This is just a template – tailor it to however suits you! These entry points can be used to help you integrate the SheDecides manifesto into your organisations’ existing messaging and priorities.
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SOCIAL MEDIA
WILL CREATE
A DRUMBEAT OF NOISE
FOR SHEDECIDES DAY.
GET CREATIVE WITH YOUR CONTENT!
Take pictures, create videos, record sound bites from your
friends and get loud about why she should decide.Prev CONTENTS Next SheDecides Day 2018 Toolkit Page 12
SPREAD THE WORD
Social Media Sample Tweets
Some ideas:
oday, #SheDecidesDay we stand up and speak
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ake a photo of yourself or your friends with a
T out until #SheDecides every day and everywhere
poster finishing the sentence ‘When she decides...’ #WithoutQuestion.
or ‘When she does not decide…’
#SheDecides about her own body. #WithoutQuestion.
reatively interpret the manifesto! Record a live-
C It’s obvious. Sign the manifesto now.
reading of the manifesto, or illustrate some of the
points that speak most strongly to you. his #SheDecidesDay stand up, speak out and take
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action.
espond to the question: what does a world where
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SheDecides look like? March 2018 is the first ever #SheDecidesDay – to
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ensure that only #SheDecides about her own body.
Hashtags Without question. Stand up. Speak out.
Sign the manifesto now.
Please use the below hashtags to ensure that
SheDecides Day is making enough noise for the ho should decide what a woman does with her
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world to take notice. Remember to tag other Friends body? The answer is simple. She should. #SheDecides
and Champions of SheDecides, plus feel free to align
your tweets with other campaigns. hen #SheDecides the world is, better, stronger and
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SHE HAS safer. Stand with us on #SheDecidesDay
#SheDecides #SheDecidesDay #WithoutQuestion THE RIGHT.
SHE DECIDES. orking on SDG5 for gender equality? Sign the manifesto
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now for a world where only #SheDecides.
oing nothing bolsters the status quo. Take
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Photo credit: Poulomi Basu/CIFF #SHEDECIDESDAY action. Sign the manifesto now. #SheDecides
#WithoutQuestion
heDecides. It’s obvious. On #SheDecidesDay and
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every other day. Without question. It’s obvious.Prev CONTENTS Next SheDecides Day 2018 Toolkit Page 13
Sample Facebook posts Alert the Media
Thought starters for blog/articles
oday is #SheDecidesDay. Today we stand up
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and speak out. Today we say it’s obvious that Have fun with these thought starters to create
#SheDecides. Today – and every day. blogs, vlogs, web posts and articles for the first
Sign the manifesto now and join the movement. ever SheDecides Day on 2 March 2018. This is a
pivotal moment to grow our movement and promote
STAND UP, SPEAK OUT round the world, millions of girls and women
A the values we stand for these thought starters are
AND TAKE ACTION. are denied the right to make decisions about their designed to grow awareness and impact by linking to
#SHEDECIDESDAY own bodies. This threatens their ability to build a current news agendas. SheDecides Day is a powerful
Photo credit: IPPF EN/Layla Aerts
better future for themselves, their families and their moment to link the movement to the seismic shift we
communities. #SheDecides #SheDecidesDay. are seeing around the world as women’s rights to
Sign the manifesto now and join the movement. decide about their bodies becomes centre stage.
Highlight the issues:
SheDecidesDay is a moment of energy and
#
activity. We challenge anyone or anything that hy contraception matters – and how few women
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denies women and girls the basic human rights and girls get what they need
needed to make decisions that are theirs and theirs
alone. Sign the manifesto now and join Why access to safe abortion and support matters
the movement.
upporting communities to end child marriage and
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Feel free to create your own Facebook event for your female genital cutting/mutilation (FGC/M)
SheDecides activities. We advise you don’t create a
whole new Facebook page. Instead, take advantage he positive impacts of access to education and
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of official SheDecides social media by tagging information about sex
@shedecidesgfi and #SheDecides - and don’t forget
to register your event so we can announce it on the Bringing an end to violence, rape and coercion
official SheDecides Day web page.
The massive impact of HIV on women and girlsPrev CONTENTS Next SheDecides Day 2018 Toolkit Page 14
The Resistance Beyond the Global Gag Rule
The Global Gag Rule directly affects the ability of girls
SheDecides Day is a moment of energy and activity and women to decide what happens to their bodies.
and forms an important part of the broader More than a year after it was reinstated, we’re already
resistance. This resistance shines the spotlight on the seeing the impact. Some key points to highlight:
challenges facing girls and women from all walks of
life. Some points to keep in mind: arly stories of impact – women and girls around
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the world are being denied their right to decide
The powerful Women’s Marches, from DC to Delhi
rganisations prevented from providing
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RiseInSolidarity with 1 Billion Rising from Kenya to
# essential care
Haiti to Iraq
Politicians standing up for legal change
metoo exploding across the globe – from Senegal
#
to Indonesia If you want to write a press release about SheDecides
Day to share with local, regional or national media
he TIMESUP initiative spreading socially across the
T then please download the below sample.
globe since its inception in the US
Press release template
International Women’s Day calling us to
#pressforprogress in 2018Prev CONTENTS Next SheDecides Day 2018 Toolkit Page 15 Some rules are changing Big progress is happening elsewhere around the world. Celebrate the recent wins: hile lifting its total ban of abortion in the country, C making it available for a woman to have an abortion when her life is at risk, in case of rape and when a foetus is not viable. olivia, changing its laws so women can access B safe, legal abortion in the first eight weeks of pregnancy under a broad range of circumstances. India’s Supreme Court’s brave decision to strike down a part of the country’s legal code that had permitted men to have sex with their underage wives. L ebanon, Jordan and Tunisia’s bold moves in abolishing laws that let rapists walk free by marrying their victims. You can also use SheDecides Day to reach out to decision-makers and generate vital support for the movement from politicians and community leaders. Template letter/email to politician or community leader
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PAINT
THE
TOWN
DOWNLOAD, PRINT AND PROJECT
SheDecides Day branded content
SheDecides manifesto postcard
(English)
SheDecides manifesto postcards
(French, Spanish, Arabic)Prev CONTENTS Next SheDecides Day 2018 Toolkit Page 17
DRILLING DOWN TO THE DETAILS
THIS SECTION PROVIDES YOU WITH GUIDANCE Logistics:
ON KEY ELEMENTS TO CONSIDER WHEN
ORGANISING AN EVENT. Identify and secure a venue. Consider the following
questions when researching venues:
Pre-event • How many people does your venue need
Internal Planning: to accommodate?
• Is the venue within budget?
Define the scope and objectives of your event • Are permissions required for this type
of event?
Identify colleagues, friends or peers who will work • Will the venue be able to accommodate
alongside you to deliver the event and ensure any technical/audio-visual equipment
everyone is clear on roles and responsibilities requirements you have (e.g. strong Wi-Fi
capabilities, screens, a podium with
etermine your budget – list all costs and identify
D a microphone)?
sources of funding to cover expenses such as: • Is the venue easily accessible for attendees?
• Venue hire Can people with disabilities easily access the
• Catering: meals, tea and coffee breaks venue? Is there parking?
• Audio-visual equipment (e.g. projector, • Is the venue in a safe area?
microphones, etc.) • Are there private side rooms available to
• Stationery and printing accommodate for media interviews or VIPs in
• Event advertising case they request a private meeting room?
gree and set timings – consider when is the
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optimal timing for your SheDecides event either on
2 March or shortly after if it is not possible to hold
it on the day. If applicable to your event, prioritise
inviting speakers, performers and VIPs to provide
them with as much notice as possible.Prev CONTENTS Next SheDecides Day 2018 Toolkit Page 18
rganise venue logistical requirements – in
O Materials Development
the run-up to the event, liaise with the venue to
organise all your requirements for the day, e.g.: evelop an event agenda that meets your
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• Request a table at the entrance to sign guests objectives showing what time guests should
in as they arrive arrive at and when each activity will occur. Once
• Request or set up a stand dedicated to finalised, this agenda should be circulated to guests
manifesto sign-ups and printed for distribution at the event.
• Request a table where you can distribute
SheDecides materials (e.g. manifesto, FAQ, etc.) evelop speaker/performer invitations. This
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• Organise catering can take the form of an email or a more formal
• Organise microphones, screens, headsets, etc electronic or hard-copy invitation, depending on
local protocols. Download a template here.
rganise a photographer – consider hiring a
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photographer or assigning a team member to take evelop guest invitation for friends, community
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photographs. members, media and other stakeholders. This
can take the form of an email, or a more formal
rganise a videographer – consider hiring
O electronic or hard-copy invitation, depending on
a videographer if hosting a formal event or local protocols. Download a template here.
encouraging attendees to take videos themselves if
it is an informal event. If speeches are being made, work closely with your
speakers to ensure their presentations at the event
rganise attendee information pack – this should
O will be relevant, concise and impactful.
include an agenda, background information, FAQs
and any media materials (e.g. press release)
rganise printing – consider how you are going
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to print out materials for use on the day (e.g.
manifesto, flyers, posters, attendee information
packs.)Prev CONTENTS Next SheDecides Day 2018 Toolkit Page 19
If presentations or performances are taking Attendees: media and/or key stakeholders
place, develop talking points for all speakers and
performers. This will ensure the content in their arget the right audience depending on your event
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presentations/performances is consistent and and corresponding objectives (e.g. invite academics
aligned with SheDecides’ messaging. or policymakers if you are organising an
expert panel)
If presentations or performances are taking place,
develop briefs for each speaker/performer and Issue invitations as soon as the key event details
schedule in time ahead of the day to walk them are confirmed:
through it. • If possible, issue invitations via email and
leverage this opportunity to increase sign-ups
or formal events (e.g. expert panel), develop a
F to the manifesto and newsletter.
document with short speaker biographies once all • Follow-up the invitations by phone, to have an
speakers confirm their attendance. opportunity to speak with them to pique their
interest in the event, and get an attendance
If media is attending your event, ensure you begin confirmation. Send a reminder email one or
developing media materials (e.g. a press release, two weeks before the event to get any last-
background information, FAQs, etc.) as soon minute sign-ups.
as possible. This will also allow sufficient time • Send confirmation emails to ensure attendees
to secure quotes or sign-offs from the relevant have all the information they need for the
stakeholders if required. event: meeting date/time, venue address and
map if appropriate, contact person for in case
onsider what kind of signs, such as branded
C of emergency and for any queries from VIPs,
banners, you will need for your event. You may top-line agenda, etc.
also wish to produce name badges for attendees,
speakers, and the organising team.
Ensure you have sufficient copies of the manifesto
available at the event.Prev CONTENTS Next SheDecides Day 2018 Toolkit Page 20
If it is not an invitation only event, publicise the Speakers/Performers
event on your website, social channels and through
any flyers or brochures. If possible, also ask any rganise a briefing session with your speakers/
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stakeholders or peers to publicise the event via performers to ensure they are familiar with running
their own social channels and/or websites. order and content of the entire event and/or run
• When publicising the event on social ensure through their presentations/performances.
you and your stakeholders or peers are
using the correct hashtags: #SheDecides, nsure you have printed relevant materials for them
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#SheDecidesDay #WithoutQuestion. (e.g. agenda and a copy of any presentations, and
of the materials journalists will be receiving, for
Direct any invitees who are unable to attend instance a press release).
the event, but are interested in the topic, to the
SheDecides website nsure a team member is assigned to liaise with all
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the speakers/performers and attend to any needs
On the day of the event they have in addition to helping with interviews
Logistics following any media requests
rrive at the venue early to allow time to set up
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properly. Provide all event staff with an agenda
and give them a short briefing on their individual
responsibilities
nsure you have contact details to hand for
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your key venue liaison person, audio-visual
contact, speakers, performers, journalists,
other participants, as well as for any local taxi
companies, in case you need to get in contact
with themPrev CONTENTS Next SheDecides Day 2018 Toolkit Page 21
Media
If you have invited members of the media to your
event, ensure one team member (or more) is
responsible for liaising with the media. This will
mean there is someone to greet them, to confirm
they have all the information they need, and to
put them in contact with the speakers/performers
following the event for any interviews.
eep track of media attendance at registration.
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At the registration table you can provide each
journalist with a name badge.
Post-event STAND UP, SPEAK OUT
After your event, you may wish to consider these
follow-up actions to thank the participants as well as
AND TAKE ACTION.
evaluate your success: #SHEDECIDESDAY
end a ‘thank you’ letter/email to speakers/
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performers and attendees.
Photo credit: IPPF EN/Layla Aerts
emain in contact with the journalists you invited
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and monitor for media coverage related to the
topics covered in your event in the two months
following your event.
hare any coverage using photographs and
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highlights from your event with SheDecides via
Josephine Smart (josephine@shedecides.com) or
directly via the website.You can also read
