Shopper Survey 18.07.2020 - Making Newbury a town we can all be proud of Final version, 27.08.2020 - Newbury Town Council

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Shopper Survey 18.07.2020 - Making Newbury a town we can all be proud of Final version, 27.08.2020 - Newbury Town Council
Shopper Survey 18.07.2020
                                                                                        Final version, 27.08.2020

                                                                                        Making Newbury a town we can all be proud of

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
1
              Making Newbury a town we can all be proud of

              Contents

              1. Background & Methodology                                                                                  2
              2. Sample characteristic                                                                                     3
              3. Frequency of Visits to the Town centre, with Reasons                                                      4
              4. Desired changes / improvements to the town centre                                                         6
              5. Impact of the current temporary 24 hour vehicle restrictions                                              15
              6. What should happen after 31st August?                                                                     19
              7. Questionnaire                                                                                             25

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
2
              Making Newbury a town we can all be proud of

              Background & Methodology
              • Newbury Town Council’s strategy calls for the permanent pedestrianisation of the Market Place
                   •   The banning of vehicles from Cheap Street between the Corn Exchange and Mansion House Street, with traffic from
                       Northbrook Street continuing from Mansion House Street along Wharf Street to Bear Lane.
              • The Covid-19 crisis has resulted in a temporary 24 hour vehicle ban from the town centre
              • John Lewis, Café Rouge and ASK Italian have all confirmed they will not re-open their Newbury premises
              • Newbury Town Council has just set up a new Town Centre Working Group to develop ideas and plans for the
                future of the town centre
              • In this context NTC resolved to survey shoppers to see:
                   •   what changes they would like to see in the town centre to make it more attractive
                   •   what impact they see from the temporary 24 hour vehicle ban
                   •   what they would like to happen after the temporary vehicle ban period has finished
              • A team of 9 Councillors interviewed a random selection of shoppers on Northbrook Street on Saturday 18th July
                2020 between 9.30am and 3pm
                   •   The questionnaire was agreed in advance by the P&H committee on 13th July. Questionnaire is shown in appendix 1.
                   •   147 interviews were completed
              • Same survey posted online by Newbury BID
                   •   The survey was conducted in a spirit of partnership with the Newbury BID who posted the survey online from 18th – 21st July
                   •   321 people completed the online survey
              • Analysis was carried out in Excel
Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
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              Making Newbury a town we can all be proud of

              Sample Characteristics

  •   Overall 72% live within 3 miles of the                       •    Overall 47% work in Newbury                        •   Overall 46% walked or cycled to the town
      town centre                                                       •   36% of the NTC in-person sample                    centre
      •    61% of the NTC in-person sample                              •   52% on the BID online sample                       •   43% of the NTC in-person sample
      •    78% on the BID online sample                                                                                        •   48% of the BID online sample
                                                                                                                           •   Big opportunity for more active travel
                                                                                                                               and public transport:
                                                                                                                               •   72% live within 3 miles and yet only 46%
                                                                                                                                   came on foot or by bike, and only2% used
                                                                                                                                   public transport.

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
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              Making Newbury a town we can all be proud of

              Frequency of Visits to the Town centre, with Reasons

   • The NTC in-person sample visit the town centre much more frequently than the BID online sample

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
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              Making Newbury a town we can all be proud of

              Frequency of Visits to the Town centre compared to before Covid-19

                                                                                                                           •   Unsurprisingly, almost 2/3 of respondents said
                                                                                                                               they have been visiting the town centre less often
                                                                                                                               than before Covid-19

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
6
              Making Newbury a town we can all be proud of
              What changes to the town centre would encourage you to
              visit more often to shop?
                                                                                                                      • Most popular choice was more independent
                                                                                                                        shops, with 28% of the responses
                                                                                                                      • Second most popular was cheaper parking with
                                                                                                                        22% of the responses
                                                                                                                      • And third was improvements to the market
                                                                                                                        with 16% of the responses

                                                                                                                      • Details of the responses and the comments,
                                                                                                                        and the 8% ‘Other’ are in the following pages

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
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              Making Newbury a town we can all be proud of
              For the 28% respondents who wanted more independents:
              What kind of independent outlet would you like to see?
                                                                                                                           28% of respondents would like more
                                                                                                                           independent outlets:
                                                                                                                           • Most popular choice by far was more
                                                                                                                             independent shops, with 50% of the
                                                                                                                             responses
                                                                                                                           • 23% wanted more independent restaurants

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
8
              Making Newbury a town we can all be proud of
              For the 22% respondents who wanted cheaper parking:
              What changes to parking would you like to see?
                                                                                                                           22% of respondents would like changes to the
                                                                                                                           parking charges:
                                                                                                                           • Most popular choice was free parking for
                                                                                                                             the first 2 hours – with 40% of respondents
                                                                                                                           • 31% wanted the first hour to be free
                                                                                                                           • 29% wanted free evening / Sunday parking

                                                                                                                           • All comments on parking are shown on
                                                                                                                             page 10

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
9
              Making Newbury a town we can all be proud of
              For the 16% of respondents who wanted changes to the market:
              What changes to the market would you like to see?
                                                                                                                           16% of respondents would like to see changes
                                                                                                                           to the market:
                                                                                                                           • Most popular choice – by 50% of
                                                                                                                             respondents - was for a wider selection of
                                                                                                                             stalls on Thursdays and Saturdays
                                                                                                                           • 29% wanted more farmers and artisan
                                                                                                                             markets
                                                                                                                           • 20% wanted a covered market area
                                                                                                                           • Of the 16 people who made detailed
                                                                                                                             comments, 9 suggested the market should
                                                                                                                             move to Northbrook Street

                                                                                                                           • All comments on the market are shown on
                                                                                                                             page 10

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
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              Making Newbury a town we can all be proud of

              Detailed comments on Markets and Parking
               – NTC in-person sample
    Suggestions from the in-person respondents:

             Market comments                                                                        Parking comments
               1   Northbrook St                                                                      1   Cheaper parking
               2   Northbrook St                                                                      2   Cheaper parking
               3   Northbrook St                                                                      3   Cheaper - Henley £3.20 for whole day
               4   Northbrook St                                                                      4   Parking too expensive
               5   On Northbrook St                                                                   5   Make car parking free
               6   On Northbrook St                                                                   6   Free after 4.30pm like Andover
               7   Good in Northbrook St                                                              7   Free parking at night
               8   On Northbrook St. More food and ethnic                                             8   Free roadside parking
               9   Market non-existent. Better in Northbrook St                                       9   Free roadside parking
              10   I like the market                                                                 10   Voucher scheme for shops
              11   Market is not bad                                                                 11   Machines that give change
              12   More cooked food stalls like in artisan markets                                   12   Make them pay
              13   Workshops in street. Help mental health                                           13   Cost of parking. Heavy shopping
              14   Market Square for stalls                                                          14   Different rules between private at WBC car parks
              15   Please re-active / re-juvinate                                                    15   Might eat too (as well as shop if parking free / cheaper)
              16   Local products                                                                    16   Street parking
                                                                                                     17   Pay when you leave

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
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              Making Newbury a town we can all be proud of
              For the 13% of respondents who wanted more big name outlets:
              What kind of big name outlet would you like to see?
                                                                                                                           13% of respondents would like more big name
                                                                                                                           outlets:
                                                                                                                           • Most popular choice was more big name
                                                                                                                             shops, with 70% of the responses
                                                                                                                             •   8 people suggested Primark
                                                                                                                             •   5 suggest Iceland
                                                                                                                           • 19% wanted more big names restaurants
                                                                                                                           • 11% wanted more big name pubs

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
12
              Making Newbury a town we can all be proud of
              For the 6% respondents who wanted more eVehicle infrastructure:
              What kind of eVehicle charging infrastructure would you like to see?
                                                                                                                       6% of respondents would like to see more
                                                                                                                       charging infrastructure:
                                                                                                                       • Most popular choice was more charging points
                                                                                                                         for electric cars, with 60% of the responses
                                                                                                                       • 21% wanted more charge points for e-Bikes
                                                                                                                       • 19% wanted more charge points for e-Scooters

                                                                                                                       In addition, 7% of total respondents wanted more
                                                                                                                       secure bike storage facilities

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
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               Making Newbury a town we can all be proud of

               Detailed comments for ‘Other’ improvements to the town centre
                – 17% of the NTC in-person sample
  Other suggestions for improvements
   1   I like Newbury town                                                   24   eScooters are dangerous                                               43   More ladies shops
   2   I enjoy coming to Newbury                                             25   Ban electric scooters                                                 44   More restaurants for kids
   3   Very happy (with the town)                                            26   Don't want eScooters                                                  45   Bigger M&S, maybe to replace John Lewis
   4   Happy with the town                                                   27   Push bikes from McDonalds to bridge - no cycling on                   46   Indepenedent eco shops: refillables etc.
   5   Happy (with the town)                                                 28   (I) fear the cyclists                                                 47   More mens clothes shops
   6   Happy with town. Kennet Centre run down                               29   Bikes should not be in town - Northbrook Street. More info            48   More skate(board) and tech shops
   7   Pretty happy (with the town)                                          30   No cycling on the pavement                                            49   Wider range of shops eg glluten free needs: go to Reading for
   8   No (change needed) - like it!                                         31   I'm a cyclist but I think cycling should be banned in Northbrook St        this. Need more publicity / communication on what's available
                                                                                                                                                             (in Newbury)
   9   Primark                                                               32 Fewer coffee shops, fewer restaurants                                   50   More shops under-cover
  10   Primark                                                               33 Too many shops, nail bars, hairdressers. Need outdoor activities,       51   Newbury does things half-heartedly
  11   Primark                                                                  more trees and flowers. Bring in music on Saturday. More                52   Banks open more
  12   Could do with Primark                                                    benches. Keep town clean & painted. Public hand sanitiser.              53   Fast charging for cars. Allow empty shops to be used by small
  13   Primark and Iceland - good value                                         Churchcoffee
                                                                             34 Fewer  needs shops
                                                                                              to open up. Retail competition to look aesthetic.         54   Better public transport links
  14   Primark and Iceland - cost                                            35 Over supply of shops. Want safe cycle routes                            55   The Race meetings help
  15   Fill vacant shops. Sort Kennet Centre. Iceland & Primark. Have        36 Not just coffee shops and hairdressers. Taxi rank should be in          56   Make use of canal area - like to be near water
  16   Primark & Iceland. A graden centre                                                                                                               57   Respondent was 90 years old and she is allocated a member of
                                                                             37 More independent fruit & veg and butchers                                    staff to help her in Tescos. She would not get that help (she says)
  17 Leisure activities: bowling, pool/snooker                               38 Speciality food shops: deli, baker, organic                             58   in an independent
                                                                                                                                                             Charging            shop
                                                                                                                                                                       points helps stores
  18 Buskers                                                                                                                                            59   John Lewis!
  19 Most of my shopping online now so no need to come into                  39   Big shops closing - needs cheaper rents                               60   Workshops, shared spaces in John Lewis building
     Newbury. Newbury needs something to attract people in: music,           40   More housing = more footfall. No more shops or cafes. More            61   Free parking helps weekend trade. Needs lots of outside stall
     innovative
  20 Happy   withmarket    stalls activities like Ugly Duckling. Newsagent
                  town. More                                                 41   John Lewis loss - was prestigious draw. Same with Paul. Rates              traders. (I'm a café owner - evening trade and footfall worse
  21 Market Place outdoor seating and live music                             42   Reduce rates (to encourage independents). Scooter / bikes are         62   since 24
                                                                                                                                                             More      hour)
                                                                                                                                                                    money!
  22 Pedestrianise Marlet Place - make a piazza.Fewer hairdressers.                                                                                     63   Need cameras - bikes nicked
     Condense the shopping area: Clocktower to far end of                                                                                               64   Not just cafes and take-aways
     Batholomew
  23 Al             St is too far
        fresco dining                                                                                                                                   65   Open bridge by Camps furniture store to traffic
                                                                                                                                                        66   Stopped coming to farmers market because lack of choice
Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
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                Making Newbury a town we can all be proud of
                Detailed comments for ‘Other’ improvements to the town centre
                 – 4% of the BID online sample
Other suggestions for Improvements
  1 I would love to see some small independent retailers with focus on food and drink. As well as              14 More entertainment venues for different age groups, for example, Soft Play, Clip & Climb adventure
    restaurants, cafes and pubs would be great to have deli's and other retailers such as coffee roasters         course, Bowling, Trampoline Park etc. Would be good to make Kennet Centre entertainment
    and breweries. Newbury is very nice to look at in the centre and a full ban on vehicles would enable all      destination with restaurants & cafes to, and make Parkway & Northbrook street Shopping destination
    these features to come out even more and offer not just locals but those further afield a great            15 John Lewis and more activities like the table tennis place
    opportunity to have a unique experience. At the moment, let's be honest, it could be any town in the       16 Live music, arts, entertainment. I don't regard shopping as leisure.
    uk with all the same chains and experiences. I think the town needs to be brave, reduce the size of the    17 A regular programme of outdoor performances and events, as these always bring a buzz to the town.
    centre and make it a more concentrated area which offers regular events particularly with a focus on
    live music. So much potential here and once Covid moves on I feel this type of experience will secure      18 Making the marketplace a pedestrian area, so that restaurants and pubs can fully use the space.
    many variety
  2 More    new jobs
                   ofinshops
                         time.and restaurants. Independents ideally. Not crippled by high rent and other       19 Pedestrianised permanently
    running costs. And more blue badge spots close to town centre so I can take my Mum out.
  3 Fresh fruit and veg local produce shop                                                                     20 Safer cycling
  4 A greengrocer!                                                                                             21 Cycle lanes
  5 It's time to focus on smaller, independent businesses of all kinds. Make Newbury a more unique place
    to visit. Whenever you go anywhere these days it's the same big names everywhere, might as well stay       22 Cheaper busses
    home. Newbury can be different and attract people to visit from elsewhere. Also make it eco friendly       23 I go to a town to shop, there was enough restaurant and bars, but now most have closed due to COVID
    with plenty of charging zones and discounted parking for electric vehicles.                                24 Fight to keep John Lewis, We need s decent electrical, lighting store.
  6 More enticing shops within the Kennet Center area to draw shoppers throughout the entire town              25 Social distancing being enforced in the street and in shops.
                                                                                                               26 I have increasingly done my weekly food shop online with a top up in store during the week. During
  7 Bring back free half hour parking in Northbrook st , we used to pop in the shops all the time then            Covid I stopped doing a mid week top up and started using online shopping for other items I needed.
  8 If free parking for an hour or two can't be offered then the charges need to be lowered, you don't mind       The cost of parking has never been an issue. I dont believe offering 2 hours of free parking with
    paying more if we had more shops and facilities                                                               stimulate
                                                                                                               27 Stop  fillingpeople going
                                                                                                                                the town    into with
                                                                                                                                         centre  townresidential
                                                                                                                                                      more.      units!
  9 Free parking for any period of time permanently. The charges are extortionate.                             28 Ride share rental scooters
 10 Scrap parking fees. That's your only hope.                                                                 29 More car parks & wider bays
 11 Cheaper parking overall, WBC killing the high street by overcharging
 12 I come into Newbury for the market, I bring the car as my bags are too heavy to walk home. So free
    parking for an hour would be amazing. Otherwise we walk into town.
 13 Cheaper parking & nicer shops

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
15
              Making Newbury a town we can all be proud of
              Has the current temporary 24/7 vehicle ban from the town centre made any difference
              to your experience of getting here and of shopping / eating / drinking?

                                                                                                                       When compared to the original 10am to 5pm
                                                                                                                       vehicle ban:
                                                                                                                       • 43% of respondents said the 24 hour vehicle
                                                                                                                         ban had made no difference
                                                                                                                       • 31% said it was better
                                                                                                                       • 26% said it was worse

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
16
              Making Newbury a town we can all be proud of
              Has the current temporary 24/7 vehicle ban from the town centre made any
              difference to your experience of getting here and of shopping / eating / drinking?
               - NTC in-person sample
             Comments for those who think 24 hour evhicle ban is better                             Comments for those who think 24 hour evhicle ban is worse
              1    "Nicer"                                                                           1    Concern about traffic on A339
              2    Relaxed, more café culture                                                        2    Too difficult for traffic
              3    More relaxing without watching out for cars                                       3    Needing to use A339. Helps trade
              4    Safer for childern - don't have to keep a look-out for them                       4    Traffic flow. Taxi fares higher
              5    Easier to walk                                                                    5    Only one way round Newbury
              6    No worries (while walking), but longer car trips                                  6    Because can't use Northbrook St can't access gym so easily. (Kings Rd very busy now)
              7    No worries - no need to watch out for cars                                        7    Detour to get to class
              8    No worries - safer                                                                8    Inconvenient
              9    Safer                                                                             9    Only 1 (river) crossing point gets too busy, means more driving pollution
              10   Safer, especially with kids                                                       10   Dangerous - deliveries still happening
              11   Nice having no cars                                                               11   No need for 24 hours
              12   More space. Not afraid to walk in road. Massive difference                        12   Evening no people. Traffic flow very difficult with road shut
              13   No issue with (worrying about) cars before 10                                     13   Bit disheartened. It's not a bike racetrack
              14   No worrying - safer
              15   No dodging the cars
              16   Makes it safer
              17   No traffic
              18   Easy and safe for people
              19   No confusion
              20   Less worry. As we're deaf we can't hear cars, bikes or scooters
              21   No worries (about traffic)
              22   More relaxed atmosphere - more outdoor seating
              23   Evenings
              24   Bikes as dangerous as cars
              25   But cyclists a nuisance
              26   Get rid of bikes
              27   Better for me. But for charity shops?
              28   More bike parking security
              29   But longer journeys
              30   Cycle
              31   Lunchtime better. But not evening - worse
              32   Allow residents across bridge by Parkway using a tag

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
17
                Making Newbury a town we can all be proud of
                Has the current temporary 24/7 vehicle ban from the town centre made any
                difference to your experience of getting here and of shopping / eating / drinking?
                 - BID online sample
  Comments for those who think 24 hour vehicle ban is better
    1   Safety                                                                                                       14   More relaxed atmosphere to Northbrook Street & Market Place1
    2   Safer as less fast cars driving, more space for cyclist and pedestrians                                      15   more space for people, calmer environment and so much better for the atmosphere
    3   Don't have to worry about being run over.                                                                    16   No need for cars in the town centre and makes more pleasant environment for drinking/eating/shopping
    4   Shop safely avoiding other people and cars                                                                   17   Easier to walk around at night
    5   Not having to be so aware                                                                                    18   It's just more pleasant to walk around a town centre without traffic.
    6   safer as a pedestrian                                                                                        19   It is a more pleasant experience to shop in a pedestrianised area.
    7   Not having cars has made walking through Newbury feel like a cleaner & safer place and adds to the           20   Better cause you can walk more
        appeal of the market/highstreet during the evening. HOWEVER - the policing of cars has been god awful -      21   I walk everywhere so it’s great not having the traffic at busy times
        cars still come through and even drive up the wrong way. There needs to be tracking and penalty for this.    22   Makes Newbury more of an destination to spend more outdoor time in
    8   Better for the environment, and much safer. Really liking the ban, as a driver it hasn't affected anything   23   You can take a relaxed stroll around the whole town and take time to enjoy it.
    9   Safer when the shops are open. Always felt dangerous when people when crossing to shops with traffic.
        Don't care about 24/7.                                                                                       24 It's slightly better from town experience point of view but would be great if could securely cordon off the
   10   Easier to cross road, however some people have still been driving theoighy                                      whole area and bring full markets and dining experiences outdoors.
   11   Safer, quieter and a nicer feel to the area                                                                  25 I’ve walked around the town in the evenings and it has been a much nice experience. If pubs/restaurants
   12   Hearing impaired, so feels safer                                                                                had pleasant outside seating areas then I’d more likely choose to go there. Unfortunately only The
   13   It feels safer walking through town and sitting outside pubs in the evenings with no cars around.               Hatchet Inn and The Elephant seem to be using this extra space at the moment. I hope others will and it
                                                                                                                        can generate a pleasant evening al fresco experience.
                                                                                                                     26 Safety and room for outside eating and drinking
                                                                                                                     27 Expands traffic-free walking options and makes outdoor seating a more pleasant experience.
                                                                                                                     28 Like the fact cafes and restaurants can have outdoor seating

                                                                                                                     29   It should also include bicycles. They are dangerous for pedestrians.
                                                                                                                     30   Would be better if we went shopping, will not until it is safe to do so.
                                                                                                                     31   I'm a cyclist and I like the total lack of traffic
                                                                                                                     32   Social distancing easier. It's better in the evenings too as makes everything more accessible

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
18
              Making Newbury a town we can all be proud of
              Has the current temporary 24/7 vehicle ban from the town centre made any difference
              to your experience of getting here and of shopping / eating / drinking?
               - BID online sample
             Comments for those who think 24 hour vehicle ban is worse                                                              25   Has restricted access for shop deliveries and stopped early customers to the shops.
              1    More traffic on the ringroad                                                                                     26   It’s worse as cannot drop off or pick up the elderly or infirm.
              2    My journey time to work is longer                                                                                27   Also any disabled driver who finds walking difficult not being able to park nearer the shops
              3    More difficult travelling around town area                                                                       28   The town is baron early in the morning and traders are losing early sales
              4    It made it easier to get across town if wanting to access the supermarkets on the north side of town             29   Not being able to access Northbrook street by car has meant I no longer use it.
                   after a shopping trip in the evening. When working it used to make it easy to pop to town after work             30   We can’t just pop down and get close like we used to after 5pm
                   then onto a supermarket.                                                                                         31   I cannot drop items off at charity shops
              5    More restricted movement around the town and having to drive all around the houses to get through                32   Ability to conveniently park near shops pre 10am is useful. Evening access difficult if only via single
              6    Having to go around past Victoria park adds 10 mins on to my journey. If the town centre is closed 24/7               route. Needs option to reopen if traffic issues elsewhere
                   can theto
                   Having    wharf
                               drivebridge
                                     roundbetheopened?
                                                Robin Hood roundabout and down the bypass which is invariably gridlocked to         33   Working in retail we've had many customers who like to visit early or towards the end of day that no find
              7    get to the other end of town using more fuel, creating more pollution and usually taking twice as long to             it difficult, the town is dieing this doesn't help it
                   get there.                                                                                                       34   Cannot get in ..should have left as before
              8    Access                                                                                                           35   Can’t just pop into Griffins quickly in the morning
              9    I have family the other end of town, and normally use the high street in the mornings and evenings to            36   Less potential to pull up and shop
                   avoid non Newbury traffic                                                                                        37   Difficult
                                                                                                                                         Not   beingtoable
                                                                                                                                                        get in
                                                                                                                                                            totown
                                                                                                                                                               get to the corn exchange where im usually dropped off. Its a needless ban. Out of
              10   Getting from one end of town to another takes so much longer                                                     38   main shopping hours traffic is no problem. The bigger issue by far is cycles tearing through the pedestrian
              11   I live ar the top of town and work at the bottom I used to rely on cutting through town. Saved time now               areas
                   my journey
                   Takes         to go
                           ages to  andaround
                                        from work   is doubled.
                                               the town  centre.I Would
                                                                  am unable
                                                                        be sotomuch
                                                                                walk better
                                                                                     due to to
                                                                                             disability.
                                                                                                allow traffic through the town as
              12   before. If you wanna protect people's lives then make it a 20mph zone. No need to divert traffic miles           39 Worse parking is way too expensive
                   around.                                                                                                          40 I don’t enjoy having to go down the a339 on a moped in the evening to get to the other end of town
              13   I now drive to waitrose using a34 rather than through town.                                                      41 I walk, and the number of cars/vans that ignore the ban and drive fast down a supposedly pedestrian
              14   Only one road to get to other side of town                                                                          area is dangerous
              15   There is only one route now out of hours to get across railway line and canal... stupid bottle neck all the      42 Unconventional
              16   It was fine before and once we are back to ‘normal’ traffic come schools return in sept etc. My work             43 It put me off to go there
                   journey will be extended by probably nearly 20-30mins                                                            44 Can’t just pop in briefly on my way to somewhere else so have to plan a special journey. In which case I
              17   Having to travel right round town to get from one end of the high street is frustrating when keeping                might not bother.
                   appointments am.                                                                                                 45 More convenient to drop off people to go in the shops instead of getting caught and adding to rush hour
              18   Can't
                   It forces
                          drive
                              cars
                                through
                                   to use the stupid new route down past the station and back up to the cinema to get to               traffic on the A339
              19   Bartholomew street. Anyone who lives north Newbury it’s made getting to town he’ll. it’s bad enough              46 False sense of security: No traffic so you make use of the extra space until a cyclist nearly runs you over.
                   dealing with the robin hood, now we have to go back on ourselves to get to any parking on our side of               A traffic ban should also include cyclists.
                   town.                                                                                                            47 Not made any direct impact to me other than traffic more on outskirts of town. Although I am aware
              20   More traffic on ring road. Restricting my access to get to north side of Newbury                                    what an impact it has had on some business’s.
              21   Difficult to get from one end of town to other off peak                                                          48 Some shops are experiencing difficulties with this
              22   Traffic will only get worse in rush hour when people return to offices                                           49 It was already pedestrianised at the times needed, now it is more difficult for cars and taxes to get across
              23   Need a big dirversion if at the top end of town                                                                     town in the evening. However - if more restaurants and bars are allowed outdoor space later, then I
              24   Takes longer to get to Waitrose                                                                                     agree it is a good step.
                                                                                                                                    50 There are times when it just isn’t practical to walk to town and I don’t want to walk into town at night

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
19
              Making Newbury a town we can all be proud of
              When the current temporary 24/7 vehicle ban ends at end August / early September,
              what would you like to happen?

                                                                                                                           • 45% said they would like to revert to the
                                                                                                                             original 10am to 5pm vehicle ban
                                                                                                                             •   34% of NTC in-person respondents, who use the
                                                                                                                                 town centre more often
                                                                                                                             •   52% of BID online sample
                                                                                                                           • 38% of respondents said they would like the
                                                                                                                             24 hour vehicle ban to continue after 31st
                                                                                                                             August
                                                                                                                             •   49% of NTC in-person respondents
                                                                                                                             •   30% of BID online sample
                                                                                                                           • 13% said they would like vehicles to be
                                                                                                                             allowed for some of the day, but a reduced
                                                                                                                             number of hours compared to the original
                                                                                                                             5pm to 10am
                                                                                                                           • 2% said they would like vehicles to be allowed
                                                                                                                             for some of the day, but an increased number
                                                                                                                             of hours compared to the original 5pm to
                                                                                                                             10am
                                                                                                                           • 3% had no preference

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
20
              Making Newbury a town we can all be proud of
              When the current temporary 24/7 vehicle ban ends at end August / early September,
              what would you like to happen?
              - NTC in-person sample
             Why keep 24 hour vehicle restrictions                                                  Why revert to 10am to 5pm vehicle restrictions
              1   More relaxing without watching out for cars                                        1   Eases traffic elsewhere
              2   Freedom of movement                                                                2   Did work. Helps A339
              3   Easier to walk around
                                                                                                     3   Much better to drive through
              4   Because more relaxing
                                                                                                     4   Inconvenient for the cars
              5   No worries - safer
                                                                                                     5   Need more than 1 (river) crossing. Traffic through Wharf St so keep rest of Market Place (traffic) free
              6   Freedom of movement, safer for kids
              7   Nice having no traffic on Northbrook St                                            6   Flow of traffic. Another bridge would help!
              8   Nicer - safer                                                                      7   Worked OK
              9   Don't have to watch out for cars                                                   8   A nice shortcut for cars. Can park for free in evening on Northbrook St
             10   Safer                                                                              9   Because can't use Northbrook St can't access gym so easily. (Kings Rd very busy now
             11   Relaxed feel                                                                      10   Best option - helps all
             12   Relaxed, more café culture
             13   Vibrant town centre. Market Place too - piazza with outdoor eating                11 Helps deleivery drivers drop stuff off at stores in morning
             14   Nicer on High St and can use outdoor space for seating                            12 Help business - Griffins
             15   More space, get cafes outside
             16   Love it with no cars
                                                                                                    13   No opinion on morning but need at 5pm
             17   Could (then) use space better
             18   Use the space so somewhere nice to sit outside - vibe                             14   Maybe longer closure in summer and for markets
             19   Allows freedom for people                                                         15   But add 24 hours in Market Place. Make clear distinction between raod and pavement
             20   We can have more stalls and cafes can spread out onto pavement                    16   Go down Wharf St so Market Place can be traffic free
             21   Makes town centre more pleasant                                                   17   Disabled and deliveries before 10am
             22   Much nicer                                                                        18   Hardly anyone around before 10
             23   Opportunity to use outside space                                                  19   Would (otherwise) struggle to park the car for work

             24   Do need to consider delivery vehicles and disabled
                                                                                                    Why have extended vehicle restrictions but not 24 hour
             25   Pleasant. Need to be open for loading / unloading deliveries
                                                                                                     1   10am-8pm - allow for rush hour
             26   But allow taxis to drop off elderly and disabled
             27   See how busy A339 gets
                                                                                                     2   To 9am - commute has finished
             28   So much nicer to have space. But need it to work for cars too                      3   Close in the evenings
                                                                                                     4   If you're out later people speed
             29   Evening economy                                                                    5   9am to 8pm
             30   A great opportunity to implement change                                            6   Give it a year
             31   My (disability) scooter
             32   Doesn't impact me                                                                 Why have reduced vehicle restrictions vs original 10-5
             33   To encourage active transport and also better public transport
                                                                                                     1 One way over Parkway to avoid A339
             34   Easier to get around town
                                                                                                     2 Not reduce
             35   Cycling safer, get more seating outdoors
             36   Horrible walking in pm & traffic
             37   To avoid a pinch point on the bridge by Lloyds Bank re 2m distamnce
             38   If still need social distancing

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
21
              Making Newbury a town we can all be proud of
              When the current temporary 24/7 vehicle ban ends at end August / early September,
              what would you like to happen?
              - BID online sample
             Comments from those who think 24 hour vehicle ban is better
              1 Market square as an eating destination would be much better
              2 Keep the existing 24/7 ban in place and allow restaurants to setup on the road.
              3 Would like to see more of the market Square for eating/ drinking
              4 Allow restaurant and pubs more seating
              5 I think encouraging the night time economy and al fresco dining could be of great benefit to Newbury.
              6 Keep 24/7 ban - it would be nice to see more independent bars/cafes being able to utilise the space for
                outdoor seating - the market square currently has a lovely continental feel and it would be nice if this remained
                unmarred by Corsa's blaring music zooming through the market in the evening.
              7 More space to walk and hopefully more cafes, pubs extending outside area
              8 Start earlier in the morning i.e. 9.30, make the market place pedestrian all weekend

               9   More pleasant
              10   It's better for shoppers
              11   The air will be cleaner and the streets safer.
              12   More room to move about
              13   Town centre should be for pedestrians and cyclists (aside from emergency vehicles)
              14   Again it's just more pleasant without cars.
              15   Feels safer, more community focussed
              16   Better for families and the elderly, less stressful
              17   Safer
              18   Safer and easier to walk in the high street

              19 Also include bicycles
              20 Allows more space may encourage more cyclist if there was a designated cycle lane.
              21 Ideally I’d love it to be 24/7. I’d be slightly concerned about what would happen on the A339 at rush hour.
                 Therefore I’d be okay with traffic through say 5-7pm only. But if 24/7 pedestrianisation can be done without
                 gridlock on the A339 I’d be all for it.
              22 It makes no difference to me really.
              23 Only emergency services access is really needed through the town
              24 Maybe no vehicles 1000 - 2200

              25 We'll still be living with Covid in September.

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
22
                 Making Newbury a town we can all be proud of
                 When the current temporary 24/7 vehicle ban ends at end August / early September,
                 what would you like to happen?
                 - BID online sample
 Comments from those who think 24 hour vehicle ban is worse
   1 There are few routes across the canal in Newbury and taking one away will cause traffic problems elsewhere.          14 Cars carry customers. Otherwise the cars will carry the customers to retail parks
                                                                                                                          15 It worked well and struck the right balance for if you wanted to nip to several places. Also helpful if you wanted
   2 I think the previous system worked ok, it helped the flow of rush hour traffic and made it safer for two                to be picked up or dropped off in an evening for a meal or show
     wheelers, if the current system has to stay in place then please allow mopeds/motorcycles across parkway             16 It worked. If I needed to pop to the bank or do a quick job rather than spend a few hours in town I was able to
     bridge                                                                                                                  drive through quickly and be in and out of gown before it got busy. Also on my way home from work or seeing
   3 It saves a lot of time, miles and petrol to drive through town instead of going all the way around and get stuck        friends and family at 6pm+ I was able to go straight home rather than be forced into a bottle neck of traffic and
     in traffic                                                                                                              add more distance to my journey which also encourages me to order take out to collect less because I can’t get
   4 I need to be able to get west regularly, so have to keep going all the way round via the A339. It’s bonkers, and -      through town to collect it.
     ironically given your laudable aims - creates more, slower traffic just up the road...                               17 Maybe 9.30-6 pm, will allow drop off & pick up from restaurants/ theatre
   5 As I said, ideal for local traffic, especially if A34/M4 is having issues                                            18 It would give a balanced solution for pedestrians and business’s. Allow people to access shops particularly
   6 To help with rush hour traffic                                                                                          disabled and elderly first thing. Taxi’s will be able to drop off and pick up in evening.
   7 When Northbrook St has previously been closed on a week night due to events in Market Place, the traffic             19 Some pedestrian only hours are good for public safety but some access within designated times should be
     trying to get from one side of Newbury to the other is horrendous with all approach roads at a standstill. What         allowable for pick ups and drop offs.
     should be a 5-10 minute journey can end up tahing over an hour. Not good for stress or pollution levels.             20 Would allow all parties the facilities they need. Corn Exchange access through the Market Place needs to be
                                                                                                                             considered as well, their restricted mobility users need to be dropped at the front door.
   8 Eases traffic problems
   9 Especially more people going back to work and school traffic is going to be a nightmare                              21   It’s pointless after the shops have shut
  10 Live on south side,,, work on North... travel is much easier and avoids huge bottleneck on 339 route.                22   Safety during main shopping hours
  11 Still useful to be able to drive and taxi across town sometimes, but I like the restaurants and bars utilising       23   Keep the ban, but police it better to stop vans speeding down a closed road
     outdoor spacd                                                                                                        24   Newbury, as a pedestrianised town does not work.
  12 My Daughter lives to the north of the town and being able to drive through the town centre early morning and         25   It was much better before
     after work meant I didn’t need to get stuck in the inevitable traffic on the ring road                               26   I want to be able to drop off or collect deliveries in the town centre
  13 No one is in the town after 6 and it is important to have access in the car .. to get from one side of Northbrook    27   The retail side of the town is struggling, we managed in Newbury years ago when traffic came through all day
     street to the other..                                                                                                     long
                                                                                                                          28   Extend hours of no cars in the evening so people can social distance
                                                                                                                          29   Allows easy access to the town whilst footfall is quiet
                                                                                                                          30   Go back to how it used to be. Keep the road small and the paving wide. If you want people to shop, stop letting
                                                                                                                               charities ask people for money in the streets. If they want to help, they will find you.
                                                                                                                          31   As above, vehicles drive far more safely in the town than pushbikes. They are a nuisance.

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
23
                 Making Newbury a town we can all be proud of
                When the current temporary 24/7 vehicle ban ends at end August / early September,
                what would you like to happen?
                - BID online sample
  Comments from those who think 24 hour vehicle ban made no difference                                                   15 I think it would make life very difficult for existing shops to receive their deliveries if there is to be no traffic at
    1 Having commuted to reading for many years, Northbrook St being open helped avoid queues elsewhere or go               all. Plus it is a lot easier to get to the other side of town and to NorthCroft from south side in the evening if I
      drop off people with limited availability in town. You need more north/south roads before closing Northbrook          can drive through town in the evening. 10-5 is fine
      St.                                                                                                                16 Go back to pedestrianised between 10 and 5 so the poor ship owners can easily have deliveries and the link
    2 As nice as it would be for the pedestrianisation to be permanent, the traffic in Newbury is so bad, the road          Road is not crammed with everyone forced onto one road to get through Newbury.
      really does need to be open to help ease congestion.                                                               17 It gives options for delivery of goods to the shops
    3 As we get back to normality the early and later parts of the day will ease congestion in the town
    4 It helps with rush hour traffic                                                                                    18 Have found cars in town when leaving the Corn Exchange, which seems unnecessary.
    5 if you live North of Newbury, it takes longer to access the car parks by the wharf/Kennet Centre, as you have to   19 Newbury needs to entice people into town with better parking, more independent stores ( it’s too small for
      get accross the Robin Hood and Police Station roundabouts first and during busy times this can take over half         sufficient high street stores - people go to Reading and Basingstoke for those) more independent
      an hour. This is also the only route for accessing West Mills and West Fields with 24 hour pedestrianisation.         shops/restaurants etc makes it an interesting town people will come to from outside
      Previously in the evenings and later it was much quicker to go through town, and there are hardly any              20 It worked perfectly well why change it
      pedestrians in town then anyway                                                                                    21 Encourage more activity in town centre
    6 Once normal traffic levels return the old system helped to alleviate some of the congestion                        22 Makes it safe and pleasant to walk, socially distance and queue
    7 When I used to live in Newbury I relied on the opening of the town centre to get home on time. It is not that      23 10am is a silly start time - might as well make it 9 when the shops open and 6pm once they’re all closed
      busy after the evening commute home.                                                                               24 Banning cars when they are an integral part of daily life achieves nothing except alienating those that drive a
    8 There needs to be more than one route over the river. Closing town means more trouble for A339                        car
    9 driving through town in the evening is very convenient for my house which is at at johns roundabout -              25 Extended pedestrian time and gradually fade into fully pedestrian area with stalls in the high street on a regular
      otherwise it means going all the way out from town and round robin hood roundabout and down the dial                  basis .
      carrigeways                                                                                                        26 Don’t think it is necessary to be pedestrian, takes away business from town , and there is perfectly good
   10 The towns traffic will be forced onto the A339 at peak times. Currently traffic has been reduced so it's not so       pavements
      bad, but as people start returning to schools and work it makes no sense to reduce the ability to move from        27 No cars 9:30-5:30 would be better
      North to South etc.                                                                                                28 safety of pedestrians
                                                                                                                         29 I think it is the right balance
   11 Keep it closed but have more cafes, bars and restaurants so they expand into the marketplace                       30 Before 8:00 am it makes not difference and after 7:00 pm. It’s just annoying to drive an extra 5 minutes.
   12 It would be good if you could block cars during evening from market square. Check out Crediton, they've            31 Extended hours could allow restaurants, bars and cafes to have extended on street service in the evenings
      created a fantastic market square being safely well used by many. It's brilliant.                                  32 It was fine as it was
   13 It means that the market square can be used for al fresco dining etc                                               33 Newbury traffic will be hideous without the town open which will then discourage people from visiting
   14 Keep it pedestrianised in the market square. Make it a social complex as many European destinations do in          34 Have pedestrian hours 9-6 rather than 10-5
      partnership with the Corn Exchange.                                                                                35 No need for social distancing after 5 as most shops close so footfall is lower.
                                                                                                                         36 Extend hours - thought would see more of outside space being used by cafes and restaurants and not happened
                                                                                                                            as licences not granted. Extend pedestrian hours at weekends.
                                                                                                                         37 It worked well and gives businesses time for deliveries etc
                                                                                                                         38 It's a good idea however many cars and delivery drivers just drive in so a specific time ban better
Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
24
              Making Newbury a town we can all be proud of

              Appendix

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
25
              Making Newbury a town we can all be proud of

              Appendix 1
              Questionnaire – Part 1
             Newbury Shopper Survey carried out by Newbury Town Councillors

              1 How far away do you live from Newbury?                    < 3 miles     3-5 miles     5-10 miles    > 10 miles

              2 Do you work in Newbury?                       Yes            No

              3 How did you get here today?
                     Walk
                     Cycle / scooter
                                                              Type      What would encourage you to walk / cycle / scoot?
                     Public transport

                                                                        What would encourage you to use public transport, or walk / cycle / scoot?

                     Car / Moped / motorbike
                                                                        Where did you park?

              4 How many times a month do you come to Newbury                                                               How does this compare with pre-Covid?
                                                          < 1 / month   1-3 / month      Weekly      More often                   Less often   About same   More often
                     To shop
                     To eat
                     To drink
                     For leisure: gym, cinema, etc

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
26
              Making Newbury a town we can all be proud of

              Appendix 1
              Questionnaire – Part 2
              5 What changes to the town centre would encourage you visit more often to shop?
                                                           Tick all that     3 most
                                                              apply        important
                                                                                       Shops
                                                                                       Restaurants
                     More independents:
                                                                                       Cafes
                                                                                       Pubs
                                                                                       Shops
                     More big names                                                    Restaurants
                                                                                       Pubs
                                                                                       A wider selection of market stalls on Thursdays and Saturdays
                     Changes to the markets                                            More regular Farmers' / artisan markets on Sundays
                                                                                       A covered market area to protect from the weather
                                                                                       Free first hour
                     Cheaper parking                                                   Free first 2 hours
                                                                                       Freeevening / Sunday parking
                     Secure racking for bikes / scooters
                                                                                       electric cars
                     More charge points for                                            eBikes
                                                                                       eScooters

                     Other - please explain

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
27
              Making Newbury a town we can all be proud of

              Appendix 1
              Questionnaire – Part 3
              6 Has the current temporary 24/7 vehicle ban from the town centre made any difference to your experience of getting here
                and of shopping / eating / drinking?
                                                                  Tick
                     No

                     It's better                                           How?

                     It's worse                                            How?

              7 When the current temporary 24/7 vehicle ban ends at end August / early September, what would you like to happen?
                                                                           Tick     Why?
                     Keep with the 24/7 vehicle ban in the town centre
                     that we have right now
                     Go back to previous situation: closed to vehicles
                     from 10am to 5pm
                     Extended hours of no vehicles and reduced car
                     access to town centre vs pre-Covid
                     Reduced hours of no vehicles and more car access to
                     town centre vs pre-Covid

Newbury Town Council Shopper Survey 18.07.2020 in partnership with Newbury BID – combined results, vPublished 27.08.2020
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