SOCIAL MEDIA TOOLKIT 2021

SOCIAL
 MEDIA
TOOLKIT

 2021

CONTENTS

About
Introduction
Get involved
- As a participant
- As a supporter
- As a sponsor/benefactor
Stay in touch
Media stats

Help and Resources

About NCDUK
National Children's Day UK (NCDUK) is all about
the importance of a healthy childhood, and
how we need to protect the rights and
freedoms of children in order to ensure that
they can grow into happy, healthy adults.

It's a day of celebration, but it's also a great
opportunity for councils, local services,
hospitals, community groups, sports clubs,
schools, charities, families, carers - anyone
involved with children - to raise awareness
about the projects they have been running or
the things they care about.

We encourage everyone to run activities and
events for the week up to and including the
day.

Introduction
In 2021, apart from championing
all the great work that is always
going on, we will be particularly
focusing the day on the impact of
COVID on children ’s health and
wellbeing and sharing some of the
solutions that are being put
forward.

Children and young people are
currently really struggling, so it’s
important that we all do as much
as possible to understand and
support them.

                                       Oxford NHS Trust

“More than a third of children interviewed were worried
about getting Covid-19 and dying. Of the 1,000 children
   asked, 47% said they were experiencing anxiety.”

Introduction

In partnership with The Children’s
Voice platform and its supporters,
we will also be sharing the Voices
of Children and Young People
themselves, and what they feel we
should be doing to create a more
caring and sustainable world.

Getting involved

As a family

Help us to share the
voices of children
and young people
through their writing, drawings,
videos, poems, paintings, songs,
dances, podcasts etc, etc

As an
organisation
THANK YOU!
Let us know what great work
you have been doing to
protect the wellbeing of
children and young people

and we will share it on our   We are @NCDUK2021 on Twitter and Facebook and
website and social media      #NCDUK2021 for posts on the day. You can use any of the
platforms.                    material in our online media pack to help promote the day

                              www.nationalchildrensdayuk.com/media-pack.html

As a commercial
sponsor or
benefactor
We are always looking for
people to support our ongoing
development and activities.

Please get in touch with our
Project Director.

                                Sally Grindley, NCDUK Project Director
                                sally.grindley@nationalchildrensdayuk.com
                                m: 07766 201102

Stay in touch
The need to highlight children’s rights and wellbeing is
not all over in a day though.

Our team is active all year round, drawing people’s
attention to the latest issues and supporting and
promoting organisations that work day-in and day-out to
help children flourish.

We will post information about all this year’s activities
on our website – and there is a contact form on the
website, in case you want to get in touch
www.nationalchildrensdayuk.com/contact.html.

You can keep connected to us throughout the year via
@NCDUK2021 on Twitter and Facebook.

NCDUK Media stats
Like everyone else, COVID has significantly disrupted the annual
activities that would normally be taking place around the UK, but these
are our current and previous stats

u   Dedicated website - linked to our main SCM site
u   NCDUK Facebook page with 21,000 followers
u   NCDUK Twitter page with 5,000 followers
u   Maximum Facebook reach during NCDUK - 3.2 million
u   Estimated pre-COVID annual social media supporter reach - 5 million+

Get involved!!
Help and resources
Our website has lots of ideas to inform
and inspire you - and you can also see
some of the amazing social media posts
from last year.

www.nationalchildrensdayuk.com