Sotheby's International Realty Identity Standards Manual
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Sotheby’s International Realty® Identity Standards Manual Sotheby’s International Realty Affiliates LLC January 2011
Contents
Section 1
3 Introduction
Section 2
5 The Sotheby’s International Realty®
Trademarks
6 Using The Sotheby’s International Realty®
Name WithYour Business Name
6 Legal Disclaimers
8 Using The Sotheby’s International Realty®
Name In Text
9 Uses On The Internet
13 Color
Section 3
14 The Sotheby’s International Realty®
Affiliate Logo Lock-up and
NRT Logo
16 Your Affiliate Logo Lock-up
16 NRT Logo
17 Online Usage
18 Your Company’s Icon
19 Minimum Size And Clear Space
For Affiliate Logo Lock-up
19 Minimum Size And Clear Space
For NRT Logo
20 Misuse Of Affiliate Logo Lock-up
21 Misuse Of NRT Logo
CONTENTS Section 4 22 Signage 23 AffiliateYard Signs 24 Optional AffiliateYard Signs 25 NRT Yard Signs 25 Optional NRT Yard Signs 26 Riders 27 Approved Standard Riders 28 Affiliate Open House Signs 28 NRT Open House Signs 29 Commercial Panels 29 Development Signs 30 Building Signs 30 NRT Building Signs 31 Affiliate Building Signs Section 5 32 Stationery 33 Affiliate Letterhead 35 NRT Letterhead 36 Affiliate Envelope 37 NRT Envelope 38 Affiliate Business Cards 41 NRT Business Cards 43 Name Badges Section 6 44 Advertising 45 Affiliate Display And Classified Ads 46 NRT Display And Classified Ads Section 7 47 ApprovedVendors And Contact Information
1. I N T RO D U C T I O N WELCOME TO THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THIS IDENTITY STANDARDS MANUAL IS DESIGNED TO GUIDE YOU IN THE CORRECT AND CONSISTENT USE OF ONE OF OUR MOST VALUABLE ASSETS: THE COLLECTION OF BRANDED ELEMENTS THAT HELP DEFINE AND DIFFERENTIATE THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THIS IDENTITY MANUAL WILL HELP YOU UNDERSTAND HOW TO USE THE SOTHEBY’S INTERNATIONAL REALTY ® LOGO, AS WELL AS HOW TO APPLY THE BRAND ELEMENTS ACROSS A WIDE RANGE OF COMMUNICATION MATERIALS USED IN BRAND MARKETING. ADDITIONALLY, THE STANDARDS ENSURE THAT YOUR RELATIONSHIP WITH SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC WILL BE CLEARLY DELINEATED IN ALL COMMUNICATIONS.
1 . I N T RO D U C T I O N
Whether you are placing an ad, hanging a sign, designing This Identity Manual is part of the Policy
aWeb site, creating a brochure or handing out a and Procedures Manual
business card, you have the opportunity to
The standards on the following pages must be adhered
communicate the distinctive qualities that define the
to without variation. You are required to use our
Sotheby’s International Realty® brand. The full
approved vendors (see Section 7) for all your materials,
measure of the brand will be built not only through
including stationery, business cards, yard signs, etc.
your interaction with customers, but incrementally,
They are familiar with the standards for using the
ad by ad, web page by web page, sign by sign. Each
marks and will afford you optimum purchasing
element of communication reinforces what the
efficiencies. If a situation should arise that requires
Sotheby’s International Realty® brand represents.
any departure from the standards in this Identity
As an established real estate professional, you already Manual, you must obtain our prior written approval.
know the value of a strong brand in the crowded real
In certain limited circumstances, your building’s
estate brokerage industry. Success is based as much
landlord, your city or a closed community may require
on reputation as it is on the perception of your name.
a deviation from this Identity Standards Manual (e.g. a
The Sotheby’s International Realty® brand carries with
change to the color of your building sign or the
it a centuries-old tradition of quality and service that
lettering of your Logo Lock-up appearing on the
began with the venerable auction house, established
building exterior in a landmark building). In these
in 1744. Well-defined brands help shape the way
rare instances, the deviation must be approved in
customers think and feel about your business even
advance by us. You must submit a copy of such local
before they walk in the door or respond to an
rules (or a letter from the landlord) before we approve
advertisement. Though an existing brokerage name
such modification. An accommodation of this type
may be familiar to customers in a local or regional
will never involve a change in your Logo Lock-up
market, being affiliated with a global brand brings to
design.
your brokerage all the positive associations and
brand equity that are part of the Sotheby’s International
Changes to this Manual
Realty® brand. In addition, your company benefits
from all the marketing done by Sotheby’s International We may modify this Manual from time to time as we
Realty Affiliates LLC, wherever the name appears. deem appropriate. All changes will be posted on our
Members’ Web site
The Sotheby’s International Realty® service marks,
(http://members.sothebysrealty.com).
trademarks and logotypes are licensed by Sotheby’s
International Realty Licensee LLC, a subsidiary of
NRT LLC (“NRT”)
Realogy Corporation who, in turn, licenses these
marks to Sotheby’s International Realty Affiliates NRT LLC a company owned by our corporate
LLC. You are authorized to use the marks pursuant to parent, Realogy Corporation, owns and operates
your franchise agreement with Sotheby’s Sotheby’s International Realty® offices through a
International Realty Affiliates LLC. Each company company named Sotheby’s International Realty, Inc.
granted permission to use the marks is required to We have noted in this Manual any instances where
protect them by adhering to the standards and the identity standards for these offices differ from
regulations set forth in this Identity Manual. those of our other independently owned and
operated affiliates.
International Master Franchisors
and Franchisees
If you are an international master franchisor or
franchisee, the applicable identity standards may be
different in some respects, as set forth in the
International Addendum (available separately).
Please refer to the International Addendum to
assure compliance with the applicable identity
standards for your country.
4
2. T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
TRADEMARKS
OUR TRADEMARKS ARE AMONG OUR MOST IMPORTANT ASSETS. THEY REPRESENT
OUR COMPANY AND OUR BRAND TO THE WORLD. AS SUCH, CORRECT AND
CONSISTENT USE IS CRITICAL TO MAINTAINING THE PRESTIGIOUS REPUTATION
ASSOCIATED WITH THE SOTHEBY’S INTERNATIONAL REALTY ® BRAND. THIS
SECTION DESCRIBES THE CORRECT USE OF OUR TRADEMARKS. TAKE CARE TO
FOLLOW THIS GUIDE CAREFULLY TO ENSURE PROPER USE IN ALL APPLICATIONS.2 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S
The Sotheby’s International Realty® name, with your
Using The Sotheby’s trade name, should always be written out completely.
International Realty® Name e.g. Smythe & Jones Sotheby’s International Realty.
Proper use of the Sotheby’s International Realty® NRT Offices
name is vital to our success as a brand. The name Offices owned and operated by NRT do business as
“Sotheby’s” may never be used in place of the name Sotheby’s International Realty. Notwithstanding the
“Sotheby International Realty®” as these are two general prohibition on the use of geographic areas
separate brands . The name “Sotheby’s” refers to the to identify your office, NRT may add a geographic
Sotheby’s auction house and may only be used in location plus the word “brokerage” as a suffix when
direct reference to the Sotheby’s Auction House. appropriate, e.g., Sotheby’s International Realty
Greenwich Brokerage.
Using The Sotheby’s
International Realty® Name Legal Disclaimers
With Your Business Name Affiliates-Minimum Required Disclaimers
When you become a Sotheby’s International Realty® Every piece of printed literature given directly to
affiliate, your business will operate under a business consumers (i.e., brochures, postcards), excluding
name or “DBA” (which stands for “doing business stationery, business cards, promotional
as”) that combines your business name and the advertisements, listing ads and classified ads, must
Sotheby’s International Realty® name. contain the following legal disclaimer, set in
For example: approximately 6-point type using Gill Sans typeface:
Smythe & Jones Sotheby’s International Realty Sotheby’s International Realty and the Sotheby’s
You may not abbreviate the Sotheby’s International International Realty logo are registered (or unregistered)
Realty® name. Your approved company name appears service marks used with permission. Each Office Is
in your franchise agreement. It should provide clear Independently Owned And Operated.
identity, and should never cause confusion with For stationery, business cards, promotional
other offices or firms,or refer to a geographic area advertisements, listing ads, classified ads and all
or imply a national scope. Also, you should not take signage, the following Minimum Required
any actions or use any business name that denotes any Disclaimer must be used by all affiliates:
brand segmentation of the marks or categorization
based upon luxury, quality, preeminence or similar Each Office is Independently Owned and Operated.
categorization. If a piece such as a flyer, door hanger or postcard is to
For example, National Real Estate, Colorado Realty be distributed to consumers, precede the previously
or United States Real Estate Associates would be mentioned legal disclaimers with:
inappropriate and confusing when used as your If your property is listed with a real estate broker, please
company name along with Sotheby’s International disregard. It is not our intention to solicit the offerings of
Realty. other real estate brokers.We are happy to work with them
Note: Exceptions to these restrictions may be and cooperate fully.
made on a case by case basis, when a company, Every piece of broadcast communication, e.g. radio
prior to affiliation, has used this type of name (other than 10 second advertisements),TV
and has built considerable brand equity in its commercials and locally produced TV shows, used by
local market. This does not apply to name affiliates must contain:
changes and newly formed brokerages(start
ups). When referring to your business name in text, (Your DBA Name) Sotheby’s International Realty. Each
you should consult the specific guidelines provided Office Is Independently Owned And Operated. Sotheby’s
in this Identity Manual. For example, when referring International Realty® is a registered trademark.
to your business name in text, you should not use the
registered trademark symbol (®).
62 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S
NRT-Minimum Required Disclaimers
Every piece of printed literature given directly to
consumers (i.e., brochures, postcards), excluding
stationery, business cards, promotional
advertisements, listing ads and classified ads, must
contain the following legal disclaimer, set in
approximately 6-point type using Gill Sans typeface:
Sotheby’s International Realty and the Sotheby’s
International Realty logo are registered (or unregistered)
service marks used with permission. Operated by Sotheby’s
International Realty, Inc.
For all signage, the following Minimum Required
Disclaimer must be used by NRT Offices:
Operated by Sotheby’s International Realty, Inc.
For stationery, business cards and promotional
advertisements, the following Minimum Required
Disclaimer must be used by NRT offices:
Operated by Sotheby’s International Realty, Inc..
NRT offices should use the following for printed
literature, promotional ads, and listing ads:
Sotheby’s International Realty and the Sotheby’s
International Realty logo are registered (or unregistered)
service marks used with permission. Operated by Sotheby’s
International Realty, Inc.
If a piece such as a flyer, door hanger or postcard is to
be distributed to consumers, precede the previously
mentioned legal disclaimers with:
If your property is listed with a real estate broker, please
disregard. It is not our intention to solicit the offerings of
other real estate brokers.We are happy to work with them
and cooperate fully.
NRT offices should use the following for every piece
of broadcast communication e.g. radio (other than 10
second advertisements),TV commercials and locally
produced TV shows used by affiliates must contain:
Operated by Sotheby’s International Realty, Inc. Sotheby’s
International Realty® is a registered trademark.
72 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S
Incorrect uses of our name in text:
The use of the Sotheby’s International Realty name
® Do not use “Sotheby’s” alone
or logo is not permitted on checks or purchase e.g.We affiliated with Sotheby’s in 2010
orders without the appropriate Minimum Required Do not use the brand name as a noun
Disclaimer. Also, remember that for all uses of e.g. Sotheby’s International Realty® has offices in
the Sotheby’s International Realty® name or logo, you over 40 states.
must comply with all of the guidelines set forth in
this Identity Manual. Do not abbreviate Sotheby’s International Realty
e.g. Smythe & Jones SIR
Please refer to page 12 for Minimum Required
Disclaimers on Internet usages. Do not use the ® symbol in your business name
e.g. Smythe & Jones Sotheby’s International Realty®
Using The Sotheby’s Do not abbreviate your business name
e.g. SJ Sotheby’s International Realty
International Realty®
Name In Text When referencing sothebysrealty.com, it should
always appear in lower case bold with no spaces,
When referencing the Sotheby’s International Realty® and without any “www.” prefix, as demonstrated
brand name separately from your business, the here:
name must always be accompanied by the ® symbol. We invite you to visit sothebysrealty.com, where
Alternatively, you may use the ® symbol on the first
use on a piece and then italicize the brand name in
we bring the luxury real estate market to your home.
subsequent references.You may not refer to the NOTE: Failure to use a registered trademark in
brand as “Sotheby’s” alone or attach “International the correct manner may lead to the loss of its
Realty” to any other name. You should not status as a protected mark. Therefore, careful
abbreviate the words “Sotheby’s International consideration must be taken to ensure that our
Realty” or our corporate name Sotheby’s trademarks are used correctly in all
International Realty Affiliates LLC. applications.
When referring to Sotheby’s International Realty NRT
Affiliates LLC or your business name in text, do not
Note: Offices owned and operated by NRT should
use the registered trademark symbol (®) next to
Sotheby’s International Realty or italicize those
always ensure that any use of the Sotheby’s
International Realty® name as a noun is used in a context
words. The Sotheby’s International Realty® name, with
that clearly identifies the offices as being owned and
your trade name, must be written out completely.
operated by Sotheby’s International Realty, Inc. or
Do not use the registered symbol when using NRT. Additional precautions should be taken in any
your business name. i.e., Smythe & Jones Sotheby’s material or communication that includes a
International Realty, or for NRT, Sotheby’s reference to the Sotheby’s International Realty® brand
International Realty. or Sotheby’s International Realty Affiliates LLC.
For example, in the proper context, NRT may write:
Correct uses of our name in text:
Sotheby’s International Realty has more than 75 sales
Our tradition makes the Sotheby’s International associates in Beverly Hills.
Realty® brand a quintessential real estate brand.
Smythe & Jones Sotheby’s International Realty operates
offices in Ridgewood, New Jersey.
Sotheby’s International Realty Affiliates LLC maintains
its international headquarters in Parsippany, New
Jersey.
82 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S
You will be provided with a proprietary Logo Lock-up Establishing Web Addresses
consisting of the Sotheby’s International Realty® Logo When referring to the “address” of a Web site, we are
and a unique type treatment for your business name. identifying its domain name. In order to connect a
Existing logos or type treatment may not be used. particular domain name to your Web site, you must
Please refer to Section 3 of this Identity Manual for first register that name, pay a registration fee, and
details about the proper use of the Logo Lock-up. provide certain administrative and technical contact
information. See http://www.internic.net/regist.html for a
The Sotheby’s International Realty® Logo is the complete list of accredited registrars. If you are
core element in the Sotheby’s International Realty® establishing a Web address for a company or office site,
Affiliate Logo Lock-up. While it appears to be and intend to use the Sotheby’s International Realty®
rendered in a commercially available typeface, it is brand name in that address, you must follow the
a specially created illustration that should not be following guidelines:
re-created. When you become a member of the
Sotheby’s International Realty® network, you are You may ONLY have ONE authorized and
legally obligated to adhere to the exact and correct approved registered domain name and web site
use of our trademarks. linked to our public internet site. You must
submit that web site address to
Many common items such as stationery, yard signs and compliance@sothebysrealty.com BEFORE
personal promotion literature can only be purchased registering it with an accredited registrar.
with company-specific, imprinted information. When
utilizing brochures or pre-printed presentation Your domain may ONLY contain your approved
materials that do not have company-specific imprinted company name or an abbreviation of your
information, you must use the die-cut business card approved company name (with or without
holder for insertion of a business card (when available) Sotheby’s International Realty or an
to ensure that your company name is displayed in the abbreviation of the brand), for example:
materials. Depending on the item, the Minimum smythejones.com
Required Disclaimers (ssee page 6) must always appear
in upper and lower case Gill Sans type style each smythejonessir.com
time your company name appears in conjunction with smythejonessothebysrealty.com
the Sotheby’s International Realty® name or any mark.
smythejones-sothebysrealty.com
sjsir.com
Uses On The Internet The abbreviations of the Sotheby’s International
Realty® name set forth above are the only approved
When creating a website for your company and offices, abbreviations. The dashes appearing in the examples
you must follow our corporate name and trademark are not required. These permitted abbreviations are
guidelines. Additionally, compliance with this identity acceptable in the context of a domain name only, NOT
manual and the website compliance checklist is in the content of a Web site. All other references to
required. the brand name must always spell out the Sotheby’s
International Realty® name correctly, and must use the
This section uses a fictional company in Parsippany,
fully-approved company name (i.e., Smythe & Jones
NJ (“Smythe & Jones Sotheby’s International
Sotheby’s International Realty).
Realty”), a fictional Sales Associate (Jane Smith) and a
fictional Internet Service Provider (“ISProv”) to
illustrate how all these guidelines apply on the Web.
92 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S
You may NOT register any domain name under It is important to avoid confusion between Sotheby’s
any circumstances that uses the name International Realty Affiliates LLC and its franchisees
“Sotheby’s” alone. For example, these domain and sales associates, and to distinguish the Sotheby’s
names are NOT acceptable: International Realty® brand from other real estate
brands.This means that in your domain name, you
smythejonessothebys.com
should never separate the Sotheby’s International
sjsothebys.com
Realty® brand name from the rest of your address by
You may NOT register any domain name that placing it between two dots or between two slashes.
contains a geographic identifier, unless you are
adding the geographic identifiers to an
Unacceptable addresses might include:
otherwise permitted domain name. For
example, these domain names are NOT www.sothebysinternationalrealty.smythejones.com
acceptable: www.smythejones.com/sothebysinternationalrealty
sothebysrealtynewyork.com
sirnewyork.com
Information Accuracy
You are solely responsible for the information and
These examples are acceptable: other content that you choose to make available on
your Web site, sothebysrealty.com or on any
smythejonessirnewyork.com
other Web site or online service. Accordingly, you
sjsothebysrealtynewyork.com
should carefully consider what information and
smythejonesnewyork.com
other content is permissible to be reproduced and
displayed in accordance with applicable trademark,
copyright, patent and other laws. In addition, you
In addition to your approved domain name, you may
must adhere to all restrictions (including Sotheby’s
submit to our dedicated e-mail address,
International Realty® system restrictions and applicable
compliance@sothebysrealty.com, a list of
local laws) governing the accuracy and presentation
“defensive” domain names for approval that include
of advertising and the promotion of your business
variations and misspellings of your proposed domain
on the Internet and through all other online services.
name that will prevent third parties from registering
them. You must bear the cost and expense of Refer to Section 3 for guidelines on the use of the
registering and maintaining these sites. Sotheby’s International Realty® Affiliate Logo Lock-up
on the Internet.
Sales Associate Web Addresses
Your sales associates, employees and representatives
are not permitted to register any domain names that
contain the words "Sotheby's", Sotheby's International
Realty, or any image or language confusingly similar to
these words or any abbreviation, acronym, phonetic
variation or visual variation of the same.
Note: You are responsible for ensuring that all
domain names used by your sales associates
comply with this Identity Standards Manual.
Upon our request, you must promptly transfer,
abandon or redirect any unauthorized
registration at your expense.
Avoiding Confusion
102 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S
Brand Usage Guidelines Online Advertising
In addition to following corporate guidelines in creating Any Web presence is considered online advertising.
your Web address, you must also represent the This means that your content is subject to many
Sotheby’s International Realty® brand correctly in the regulations and should be carefully considered before
actual content of your site. All of the rules regarding being made public.
the use of the Sotheby’s International Realty® name
You are solely responsible for the information and
should be applied to your Web site.
other content that you make available anywhere on
Mandatory Disclaimers the Web. This includes sothebysrealty.com and
your own business Web site. Make sure you comply
Office, company and individual Web sites must contain
with the following:
disclaimers on every page. Disclaimers are most
often found at the bottom of the page. As discussed at length earlier in this section, your site
must use the Sotheby’s International Realty® marks
Each page of your Web site should include the following:
correctly and consistently.
Sotheby’s International Realty® is a registered trademark
Make sure you have permission to reproduce and
licensed to Sotheby’s International Realty Affiliates LLC.
display content (as well as any artwork and graphic
Each Office Is Independently Owned And Operated.
images), in accordance with applicable trademark,
NRT offices should use the copyright, patent and other laws.
following disclaimer:
Content should always compliment the overall look
Sotheby’s International Realty® is a registered trademark and feel of the Sotheby’s International Realy® brand,
licensed to Sotheby’s International Realty Affiliates LLC. using aesthetics presented on sothebysrealty.com as a
Operated by Sotheby’s International Realty, Inc. guide.
Follow all regulations governing the accuracy and
presentation of advertising and the promotion of
your business on the Web. This includes local laws
and, for company and office sites, be sure to follow
the restrictions of Sotheby’s International Realty
Affiliates LLC.
As a Sotheby’s International Realty® franchisee, you may
request a link from sothebysrealty.com to your
company or office Web site. Sotheby’s International
Realty Affiliates LLC reserves the right to disapprove
and deny access to any franchisee whose Web site
contains content which violates this Identity Manual or
otherwise threatens to damage the Sotheby’s
International Realty® service mark.
112 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S
Submittal for Approval websites are not allowed on brand
magazines, brochures and stationery items.
At the time you begin business as a Sotheby’s
International Realty® office, your properties, Email Signatures
offices, and sales associates will appear on
Email is a primary form of communication for
sothebysrealty.com. There will however not be any
Sotheby’s International Realty® affiliates. Therefore,
links from sothebysrealty.com to your local web
consistent representation for our identity is
site until you complete the compliance review
important.The purpose of the email signature is to
process as outlined below.
provide easy access to contact information for
1. A compliance review checklist and html your customers, as well as important information
templates are provided during the transition regarding confidentiality. Below a sample email
process to assist in the compliance process. address which is aligned with our brand’s marketing
* Both documents maybe found on direction has been provided. This should be used as a
members.sothebysrealty.com guideline to determine a standard setup for your
company. Establishing a consistent format is the best
2. Affiliate should review the compliance checklist
way to ensure compliant email signatures are being
and templates and make appropriate changes to
used by staff and sales associates.
their local web site
A recommended email signature content and format
3. Once the checklist items are completed, a link
is shown here:
to the web site, and the contact information for
any further communications should be emailed to Jonathan Smythe
compliance@sothebysrealty.com. Sales Associate
4. The Sotheby’s International Realty® compliance Smythe & Jones Sotheby's International Realty
team will review the site and provide feedback on 123 Street Address, Suite 1700 | Anytown ST 10000
any additional changes via email.
t 212.555.1234 | f 212.555.4321 | c 917.555.1234
5. Once all the remaining changes are made, the jonathan.smythe@smythjonessir.com
site should be resubmitted for final approval. smythejonessothebysrealty.com
6. Once final approval is given by the compliance Notice of confidentiality: This transmission contains
team, the affiliate local web site will be linked information that may be confidential and that
beginning the next business day. may also be proprietary; unless you are the intended
recipient of the message (or authorized to receive it
Please note any subsequent re-launch or major site for the intended recipient), you may not copy, forward,
redesigns should be submit via the process noted or otherwise use it, or disclose its contents to
above. anyone else. If you have received this transmission
in error, please notify us immediately and delete it
from your system.
Sales Associate Web Addresses
Sales associates web sites will not be linked to
sothebysrealty.com. These sites do not need to be
submitted to the Sotheby’s International Realty®
compliance team, but should be reviewed by the
managing broker.
NOTE: The affiliate is responsible for
ensuring that all sites associated with his or
her office comply with legal and trademark
regulations as well as our Identity Standards
Manual. If these sites do not meet our
branding and approval standards (set forth
above),
we reserve the rights to take appropriate
corrective actions, which may include de-
linking your approved company site from
sothebysrealty.com. Sales Associate 122 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S Color Our materials incorporate the following distinctive colors as shown throughout the manual. You must follow the standards for color exactly when producing your own material. As shown below, there are two shades of gray. The darker shade, 431, is to be used for text only, and the lighter shade, 422, is to be used as an accent color in your marketing and promotional materials. Sotheby’s International Sotheby’s International Sotheby’s International Realty® Blue Realty® Accent Gray Realty® Text Gray PANTONE 289 PANTONE 422 PANTONE 431 CMYK: 100 64 0 60 CMYK: 0 0 0 34 CMYK: 11 0 0 65 RGB: 0 35 73 RGB: 173 173 173 RGB: 204 204 204 HEX: #002349 HEX: #999999 HEX: #666666 When creating PowerPoint presentations, we suggest using the following RGB breakdown as the background color. RGB: 0 35 73 Typography The only approved typefaces that may be used are Gill Sans, Edwardian Script, and Minion families of fonts. These are not the fonts for the Sotheby’s International Realty® Affiliate Logo Lock-up, which is a custom-designed illustration. These fonts should be used as supporting typefaces when creating ads, brochures and other printed materials. In lieu of the specific blue and gray colors indicated throughout this manual, you may use the PANTONE® colors listed, the standards for which are shown in the current edition of the PANTONE formula guide. The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Pantone® is the property of Pantone, Inc. 13
3. T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
A F F I L I AT E L O G O L O C K - U P A N D N RT L L C
A SPECIAL IMAGE REFERRED TO AS A LOGO LOCKUP HAS BEEN CREATED TO
REPRESENT YOUR AFFILIATION WITH SOTHEBY’S INTERNATIONAL REALTY
AFFILIATES LLC. CONSISTENT PROPER USAGE IS IMPERATIVE TO MAINTAIN
THE PRESTIGIOUS REPUTATION ASSOCIATED WITH THE SOTHEBY’S
INTERNATIONAL REALTY ® BRAND AND TO CLEARLY CONVEY THE
AFFILIATION WITH YOUR LOC AL BRAND. IN THIS SECTION, SPECIFIC
GUIDELINES FOLLOW, WHICH EXPLAINS PROPER USAGE OF YOUR LOGO
LOCKUP. ALWAYS REFER TO THESE GUIDELINES WHEN PREPARING ARTWORK
FOR COMMUNICATION MATERIALS.3 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P
Logo Lock-Up
Your Sotheby’s International Realty® Logo Lock-up 1 length unit 1 length unit
will be either a 1-line, 2-line or 3-line version
depending on the length of your DBA. Once this is 1 “S”
determined, a Logo Lock-up will be created for
1 “S”
unit Smythe unit
you. You must always use this version of the Sotheby’s
International Realty® Logo Lock-up in either its One-line Horizontal DBA Affiliate Logo Lock-up
horizontal or vertical configuration. Your Affiliate
Logo Lock-up will be a custom-designed
illustration.You may never attempt to alter, 1
/2 “S”
replicate or create your own version. unit 1 length unit
Visually, a 50/50 size relationship must be maintained
between the Sotheby’s International Realty® Logo
and your company’s DBA. You must never alter this 1 “S”
relationship. If your existing company logo contains unit
an icon that has regional equity, it may be incorporated
into your Sotheby’s International Realty® Affiliate
Logo Lock-up in approved or accepted applications 1 length unit
(see page 20).
One-line Vertical DBA Affiliate Logo Lock-up
1-line DBA
The length of the DBA must never be longer than
the word “Sotheby’s” in the Sotheby’s International
Realty® Logo. The cap-height of the letters in the
DBA can never exceed the cap-height of the word
“Sotheby’s” in the Sotheby’s International Realty® Logo.
1 length unit 1 length unit
2-line DBA
The length of the DBA must never be longer than 1 height Smythe 1 height
the word “Sotheby’s” in the Sotheby’s International
Realty® Logo. The measurement from the top of the
unit
& Jones unit
cap-height of the first word to the baseline of Two-line Horizontal DBA Affiliate Logo Lock-up
the second must never exceed the height measured
from the cap-height of the word “Sotheby’s” to the
baseline of the words “International Realty” in the
Sotheby’s International Realty® Logo. 1
/2 “S”
unit
Smythe 1 height
unit
1 “S”
& Jones
unit
1 height
unit
Two-line Vertical DBA Affiliate Logo Lock-up
153 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P
Your Affiliate Logo Lock-Up
3-line DBA 1 length unit 1 length unit
The length of the DBA must never be longer than the
word “Sotheby’s” in the Sotheby’s International 2.25 Smythe
Realty® Logo.The measurement from the top of the “S” Jones & Jones
unit
cap-height in the first word to the baseline of the Properties
last word can never exceed a measurement 2.25 times
the height of the “S” in the Sotheby’s International Three-line Horizontal DBA Affiliate Logo Lock-up
Realty® Logo.
Regardless of the number of letters in the DBA, the
1
fonts are never stretched, manipulated or scaled /2 “S”
unit 1 length unit
disproportionately to establish the 50/50 relationship
between the DBA and the Sotheby’s International Smythe 2.25
Realty® logo. The fonts are always used Jones & Jones “S”
proportionately. Properties unit
1 “S”
unit
1 length unit
Three-line Vertical DBA Affiliate Logo Lock-up
NRT LLC Logo
NRT LLC
Offices operated by NRT do business
as Sotheby’s International Realty alone without the
use of a DBA.
Two-color Logo
One-color Logo
163 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P
Online Usage
The Logo Lock-up must be used correctly and
consistently in the online space to maintain the premium Smythe 40 pixels
quality standards established by this Identity Manual. & Jones
The Sotheby’s International Realty® Logo must remain Online Affiliate Logo Lock-up Minimum Size
proportional for online applications.
When presented online, the Sotheby’s International
Realty® Logo should never be smaller than 40 pixels
40 pixels
high from the endpoints of the center rule.
In order to maintain the integrity of the Sotheby’s Online Minimum Size
International Realty® Logo, a minimum amount of clear
space should surround the logo on Web sites or other
online usage. The minimum amount of clear space
that should surround the logo should be greater than
or equal to the dimension of the vertical
Smythe
lowercase “s” in the Sotheby’s International Realty®
& Jones
Logo. Online Surrounding Clear Space
Online Surrounding Clear Space
Smythe
& Jones
173 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P
Your Company’s Icon
If there is equity in your current logo in your business Smythe 1unit
market, you may incorporate an icon derivative & Jones
of your current logo in the Sotheby’s International
Realty® Affiliate Logo Lock-up. Use of any icon,
and the size and elements contained in your 1unit
icon, are subject to the prior approval of
Sotheby’s International Realty Affiliates LLC, Vertical Two-line DBA Affiliate Logo Lock-up with Icon
in our sole and absolute discretion. We may
reject an icon for any reason, including our
determination that the icon may reproduce 1 Smythe 1
unit unit
poorly in print materials. & Jones
Shown here is the general area that may be dedicated Horizontal Two-line DBA Affiliate Logo Lock-up with Icon
to your approved icon and its relationship to the
Sotheby’s International Realty® Logo. Please note that
Logo Lock-Up Examples with DBA Differences
your logo is included in the space attributed to your
business name for purposes of maintaining the 50/50
size relationship.
In the vertical 2-line Logo Lock-up, your company’s
Smythe 1unit
icon height cannot exceed the distance from the top
of the capital “S” in “Sotheby’s” to the baseline of
1unit
“International Realty,” must align horizontally with the
imaginary line that runs through the mid-point of
your DBA, and must maintain a distance of at least
the cap-height of the “S” in “Sotheby’s” between
1 1
your DBA and the icon. unit Smythe unit
In the horizontal Logo Lock-up, your company’s icon
aligns horizontally with the imaginary line that
runs through the mid-point of your DBA. The space
between your icon and your DBA is equal to half the Smythe 1unit
height of the capital “S” in the Sotheby’s International & Johnson
Realty® Logo.
Note: The 50/50 size relationship(see page 16) 1unit
between your DBA, icon and the Sotheby’s
International Realty name is always adhered to. This
rule will drive the proportion of your name and icon
given these two elements are viewed as one unit.
Therefore longer names impact the icon by 1 Smythe 1
unit & Johnson unit
decreasing the size. Conversely shorter DBAs can
accommodate a larger icon.
NRT
Offices operated by NRT may not include an icon in Smythe, Jones 1unit
combination with their logo. With our prior approval, & Johnson
NRT may use icons separated from their logo in
marketing materials.
1unit
1 Smythe, Jones 1
unit & Johnson unit
183 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P
Minimum Size And Clear Space Smythe
For Affiliate Logo Lock-up & Jones
1.0"
The Affiliate Logo Lock-up must be clearly visible
wherever it appears, therefore the logo should not
appear in sizes smaller than one inch in height for Vertical 2-line DBA Affiliate Logo Lock-up Minimum Size
the vertical Logo Lock-up and 1.25 inches in length
for the horizontal Logo Lock-up. Smythe
The Affiliate Logo Lock-up must never be obstructed & Jones
from view by distracting graphics or images. Always
maintain a minimum clear space around the logo as 1.25"
exhibited here. Horizontal 2-line DBA Affiliate Logo Lock-up Minimum Size
Smythe
& Jones
Vertical 2-line DBA Surrounding Clear Space
Smythe
& Jones
Horizontal 2-line DBA Surrounding Clear Space
Minimum Size And Clear Space
For NRT Logo
The Sotheby’s International Realty® Logo must be 1.0"
clearly visible wherever it appears, therefore the Minimum Size
Logo should not appear in sizes smaller than one
inch in width.
The Logo must never be obstructed from view by
distracting graphics or images. Always maintain a
minimum clear space around the Logo as exhibited here.
Minimum Clear Space
193 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P
Misuse Of Affiliate Logo
Smythe
& Jones
Smythe
Smythe & Jones
& Jones
Do not change the font for the DBA Do not use the DBA without the Do not delete the rule
Sotheby’s International Realty® Logo
Smythe Smythe
& Jones & Jones
& Jones
Smythe
Do not change the scale of the Do not add anything to the Logo Do not rotate the Logo
Logo elements
Smythe Smythe
& Jones & Jones
Smythe
& Jones
Do not rearrange the Logo elements Do not change the Logo color Do not scale the Logo
disproportionately
Smythe
& Jones
Do not reverse Logo
elements separately
203 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® N RT L O G O Misuse Of NRT Logo Do not alter the font sizes Do not change the Logo colors Do not change the Logo color Do not switch the Logo components Do not add anything to the Logo Do not rotate the Logo Do not scale the Logo disproportionately 21
4. S I G N AG E MUCH OF THE SUCCESS OF OUR FRANCHISE SYSTEM LIES IN THE EFFORTS OF SOTHEBY’S INTERNATIONAL REALTY® AFFILIATES TO BE GOOD STEWARDS OF THE BRAND AND TO PRESENT THE SOTHEBY’S INTERNATIONAL REALTY MARKS AS REQUIRED UNDER THE FRANCHISE AGREEMENT. FIRST IMPRESSIONS ARE CRITICAL AND LESS IS ALWAYS MORE WITH OUR BRAND’S SIGNAGE. SIGNAGE REPRESENTS THE FIRST POINT OF CONTACT FOR MANY OF YOUR CUSTOMERS, THEREFORE THE DESIGN OF YOUR SIGNAGE AND ITS CONSISTENT REPRODUCTION IS ESSENTIAL. Signage must be ordered from a Sotheby’s International Realty® approved vendor. For a list of approved vendors, see Section 7.
4 . S I G N AG E
Affiliate Yard Signs
The standard affiliate yard sign consists of a square
blue panel with white type and square corners.
The size of the overall sign is 24" wide by 24" tall
(an area of 4 square feet).
Smythe
The diagram shown here demonstrates the correct
& Jones
proportions and sizes for all yard sign design elements.
The Minimum Required Disclaimer (see page 6)
must appear on the yard sign as shown.
DBA
Logo Lock-up
Phone Number
800.123.4567
smythejonessothebysrealty.com
Font: Gill Sans Regular Each Office Is Independently Owned And Operated
Web Address Two-line DBA Affiliate Logo Lock-up
Font: Gill Sans Regular
Disclaimer
Font: Gill Sans Regular
Smythe
& Jones
Guidelines
• Team names and sales associate’s personal Web sites are
not permitted on yard signs. 800.123.4567
smythejonessothebysrealty.com
• Personal designations are not permitted on yard Each Office Is Independently Owned And Operated
signs unless proper documentation is provided to
support this request. Two-line DBA Affiliate Logo Lock-up with Icon
• The “www” prefix is eliminated from all web addresses
on sign panels.
• Area codes are mandatory on all signage.
• All yard signs that are produced through our preferred sign
vendors are approved by the corporate marketing office.
For ordinances or developments that require special signage, you
will need to supply your sign provider with the proper documentation
from the ordinance/development stating the specifications and requirements.
Your sign provider and they will route the request to the corporate
marketing office for their decision on an approval.
234 . S I G N AG E
Optional Affiliate Yard Signs
Optional yard signs have been developed incorporating
agent names into the signage. The size of the overall
sign is 24" wide by 30" tall (an area of 5 square feet)
to allow for the addition of names.They allow for
Smythe
either one or two agent names and contact numbers,
with and without icons.
& Jones
The Minimum Required Disclaimer (see page 6) must
appear on the yard sign as shown.
DBA
Logo Lock-up
Phone Numbers James Williamson
Font: Gill Sans Regular
Agent Names 523.456.7880
Font: Minion
Web Address
Font: Gill Sans Regular smythejonessir.com 800.123.4567
Each Office Is Independently Owned And Operated
Disclaimer
Font: Gill Sans Regular One Agent and Two-line DBA Affiliate Logo Lock-up
Optional Affiliate Yard Signs
DBA
Logo Lock-up
Phone Numbers
Smythe
Font: Gill Sans Regular & Jones
Agent Names
Font: Minion
Web Address
Font: Gill Sans Regular
Disclaimer
Font: Gill Sans Regular
Dianne Eschman
800.954.5541
Neil Lyon
800.954.5505
smythejonessir.com 800.123.4567
Each Office Is Independently Owned And Operated.
Two Agents and Two-line DBA Affiliate Logo Lock-up
244 . S I G N AG E
NRT Yard Signs
Phone Number
Font: Gill Sans Regular
Web Address
Font: Gill Sans Regular
Disclaimer
Font: Gill Sans Regular
800.123.4567
sothebysrealty.com
Owned And Operated By NRT LLC
NRT Yard Sign
Optional NRT Yard Signs
Phone Numbers
Font: Gill Sans Regular
Agent Names
Font: Minion
Web Address
Font: Gill Sans Regular
Disclaimer
Font: Gill Sans Regular
James Williamson
523.456.7880
sothebysrealty.com 800.123.4567
Owned And Operated By NRT LLC
NRT Optional One Agent Sign
254 . S I G N AG E
Affiliate and NRT Riders 24.00"
Message riders can be used on the top or bottom of
6.00"
the yard sign. Copy for all one line riders is centered,
both vertically and horizontally within the "allowable
printable area" which is a 1.5" border from the edge,
on all four sides of the rider. Copy for all two line
riders follows the same specifications, except within a
1” border on all 4 sides.This allows for the message Smythe
to maximize the allowable printable area to scale.The
fonts are never allowed to be stretched, distorted or & Jones
manipulated in any way. All riders are six inch- high
panels. The standard rider is 24 inches wide.
Twelve-inch and 36-inch riders are also available from
our approved vendors. The rider width must match
the yard sign width.
Top-of-Sign Riders
Top-of-sign riders are always Sotheby’s International
Realty® blue with type reversing to white. These
800.123.4567
smythejonessothebysrealty.com
should always refer to an action being taken on Each Office Is Independently Owned And Operated
24.00"
behalf of the sale of the property. Standard signs
are available for commonly used riders (i.e., Sold, Jonathan Smythe
6.00"
Under Contract).
000.000.0000
Bottom-of-Sign Riders
Both lines are
Bottom-of-sign riders are always Sotheby’s International 128 point
Realty® Blue with type reversing to white. These Gill Sans
should always refer to an agent, phone number
or feature of the house.
Guidelines
• Team names and sales associate’s personal Web
sites are not permitted on riders.
• Personal designations are not permitted on riders.
• The “www” prefix is eliminated from all web
addresses on riders.
• Area codes are mandatory on all riders.
• All riders that are produced through our preferred
sign vendors are approved by the corporate
marketing office.
Note: To obtain a rider that is not on our approved list,
you must consult with your sign provider and they will
receive approval from the corporate marketing office.
264 . S I G N AG E
Swimming Pool
Approved Standard Riders Text:__To:__
Townhouse
24-Hour Recorded Information
Under Contract
(2 line rider due to length of text)
View
__ Acres
Vineyard
Acreage
Waterfront
Acres
Waterview
Antique
Winery
Arrow (pointing left or right)
Bay View
24.00"
Beach Access
Beachfront
6.00"
By Appointment Only
Commercial
Commercial Lot
Condominium Top-of-Sign Rider – Single Word
Cooperative Font: Gill Sans Bold | All uppercase fonts
Cottage 24.00"
EcoFriendly
Exclusive
6.00"
For Lease
For Rent
For Sale Top-of-Sign Rider – Multiple Words
Guest House
Font: Gill Sans Bold | All uppercase fonts
Home Warranty
Horse Property 24.00"
Investment
Lake Access
6.00"
Land
LEED/GREEN
Lot For Sale Rider – One Line
Mountain Home
National Seashore Font: Gill Sans Bold | All uppercase fonts
New Homes (in arrow) 24.00"
New Price
Oceanfront
MOUNTAIN HOME
6.00"
Open House (in arrow)
Open Sunday
Open Sunday # to # Rider – One Line
(1 or 2 line rider, both approved) Font: Gill Sans Bold | All uppercase fonts
Pond Front
Pool 24.00"
Pool/Spa
Price Reduced Jonathan Smythe
6.00"
PropertyAddress.com
(Example: 42CottageLane.com) 000.000.0000
Renovated Bottom-of-Sign Both
Rider –lines are
Two Lines
Sale Pending 128 point
First Line
Shown by Appointment Gill| Upper/lower
Font: Gill Sans Regular Sans case fonts
Single Family
Sold Second Line
Font: Gill Sans Regular | Upper/lower case fonts
Sub-dividable
Summer Rental
274 . S I G N AG E
Affiliate Open House Signs
The affiliate open house sign is similar to the standard
yard sign. The diagram at right illustrates the correct
design elements for the open house sign. Other
pre-approved variations may be available through our Smythe
approved vendors and with approval from the
Coporate Marketing office. & Jones
The Minimum Required Disclaimer (see
page 6) must appear on the open house sign.
The open house sign is also available as a
rider (see page 31).
DBA OPEN HOUSE
Logo Lock-up
E a c h O f f i c e I s I n d e p e n d e n t ly O w n e d A n d O p e r a t e d
Open House
Font: Gill Sans Bold 24 x 24 Affiliate Open House Sign
Disclaimer
Font: Gill Sans Regular
NRT Open House Signs
The Minimum Required Disclaimer (see page 7) must
appear on the open house sign.
The open house sign is also available as a
rider (see page 31).
Open House:
Font: Gill Sans Bold
Disclaimer:
Font: Gill Sans Regular
OPEN HOUSE
Owned And Operated By NRT LLC
24 x 24 NRT Open House Sign
284 . S I G N AG E
Commercial Signs 36”
• We offer 36” x 36”, 48” x 36” and 48” x 48” panels.
• Panels are printed on 8 mil Corx or Aluminum.
• Approved Logo Lockup must be used.
Smythe
• Gil Sans Regular must be used for any text & Jones
• Any deviations from approved sizes require
corporate approval.
36”
800.123.4567
smythejonessothebysrealty.com
Each Office Is Independently Owned And Operated
Commercial Panel 36” x 36”
Development Signs 36”
• We offer a variety of templates which are available
through our approved vendors.
• Size specifications are determined per request and Smythe
approved by corporate.
& Jones
48”
Jonathon Smythe
800.123.4567
sjsothebysrealty.com 000.000.000
Each Office Is Independently Owned And Operated
Commercial Panel 36” x 48”
294 . S I G N AG E
Required Disclaimer
Building Signs
The Minimum Required Disclaimer (see page 6) must
Horizontal and vertical format signs have been designed appear on the building sign, in Gill Sans upper and
to provide maximum flexibility for a variety of lower case in white as shown.
application requirements. Your building or city may
have specific requirements for the size, color or
shape of your exterior sign. If you are not subject to
a local restriction, your exterior sign must be
Sotheby’s International Realty® blue with white
lettering (see page 14). We recommend that you
consult with one of our approved vendors to
explore your options. Additionally our Exterior
Guidelines Manual should be used to ensure this sign
meets all compliance criteria in the event a local
vendor is used. Please note – the use of a local
signage vendor is approved for exterior signage only.
All other signage must be ordered from an approved
vendor as outlined in your franchise agreement.
Specific measurements are not given because the size
of the sign you will require will vary depending
on your location, the size of your office and local
zoning requirements. The designs are based ona grid
system, which can be enlarged proportionallyto suit
your specific needs. Any deviation from these Identity
Standards due to local rules (as described on page 4)
to the configuration of your exterior signage (e.g. an
irregular shaped awning) must be approved in
advance.
Note: No slogans, telephone numbers, marks or other
words may appear on the building sign. Any variations
from these specifications must be submitted to
Sotheby’s International Realty Affiliates LLC for
approval.
NRT Building Signs
Building signs contain two pieces of information – the
Sotheby’s International Realty® Logo and the Minimum
Required Disclaimer. By using one of the preferred
signs, you ensure the Logo is being correctly displayed.
Owned And Operated By NRT LLC
Horizontal: Long Format
Owned And Operated By NRT LLC
Square
304 . S I G N AG E
Affiliate Building Signs
Building signs must always contain two pieces of
information – the approved Sotheby’s International
Realty® affiliate Logo Lock-up and the Minimum
Required Disclaimer. Smythe
& Jones
You must use the Logo Lock-up we provide to you
which maintains a 50/50 visual relationship between
the Sotheby’s International Realty® Logo and the
affiliate name.
E a c h O f f i c e I s I nd e p e nd e nt l y O w ne d And O p e r at e d
Square
Smythe
& Jones
E a c h O f f i c e I s I nd e p e nd e nt l y O w ne d And O p e r at e d
Square with Icon
Smythe
& Jones
E a c h O f f i c e I s I ndependent l y O w ned And O per at ed
Horizontal: Long Format
Smythe
& Jones
E a c h O f f i c e I s I ndependent l y O w ned And O per at ed
Horizontal: Long Format with Icon
315. S TAT I O N E RY THE DESIGN OF OUR STATIONERY REFLECTS THE SOPHISTIC ATED IMAGE OF OUR BRAND. SPECIFIC PAPER AND PRINTING GUIDELINES ARE PROVIDED AND MUST BE FOLLOWED C AREFULLY TO ENSURE CONSISTENCY AND QUALITY REPRODUCTION. Approved vendors must be used for all stationery. See Section 7.
5 . S TAT I O N E RY
Affiliate Letterhead
1.5" 2.75"
Our letterhead design continues the sophistication
.845"
established for our stationery system. Smythe First Name Last Name
Professional Title
& Jones
2.5" 100 Street Name
Town Name ST 00000
t 555.555.5555
Size f 555.555.5555
smythejonessothebysrealty.com
8.5" x 11"
June 14, 2004
Paper Mr. John Smith
Chairman & CFO
Any Corporation
1234 Any Street
Crane’s Crest, 100% Cotton Pearl White Wove, 28# Anytown, XX 12345
USA
with a Sotheby’s International Realty® watermark. Salutation:
The public rarely sees a letterhead without a typewritten message on it. When a letter is typed
on the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style or
format of the letter is an important part of the overall design of our company's stationery.
Ink This is an example of one typewritten format on company stationery. As you can see, all the
typewritten elements are “flush left” on the page. Everything aligns with the logotype at the top
of the page and with the address line at the bottom of the page. This format is double-spaced
Letterhead can only be printed in Sotheby’s between paragraphs but single-spaced within the paragraph. There are no paragraph indentations.
The date and complimentary close are also aligned flush left with the paragraphs.
International Realty® Blue and Text Gray with the This particular letter format presents a very clean and businesslike appearance. A consistent
typewritten style as well as an error-free letter will communicate an image of our company
as very organized, competent and professional.
Sotheby’s International Realty® Logo printed in Complimentary close,
Sotheby’s International Realty® Blue. Complete color
specifications can be found on page 14. John Jones
JJ/vc
Design
Exhibits are shown with and without an icon as well as
with a multiple office letterhead layout option. The
Minimum Required Disclaimer (see page 6) must be 0.25" Each Office Is Independently Owned And Operated
positioned at the bottom of the letterhead, aligned left
with the vertical rule, in 6.5 pt. Gill Sans, upper and Letterhead
lower case.
Symbols such as the Realtor symbol, are permitted at 1.25" 3"
the bottom of the letterhead, .25" from the bottom
and no taller than .25". .845"
Smythe First Name Last Name
Professional Title
& Jones
2.5" 100 Street Name
Town Name ST 00000
Typography t 555.555.5555
f 555.555.5555
smythejonessothebysrealty.com
For typography specifications, see page 8.
June 14, 2004
Team names and sales associate personal Web sites Mr. John Smith
are not permitted on any stationery elements. Chairman & CFO
Any Corporation
1234 Any Street
Anytown, XX 12345
USA
Salutation:
The public rarely sees a letterhead without a typewritten message on it. When a letter is typed
on the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style or
format of the letter is an important part of the overall design of our company's stationery.
This is an example of one typewritten format on company stationery. As you can see, all the
typewritten elements are “flush left” on the page. Everything aligns with the logotype at the top
of the page and with the address line at the bottom of the page. This format is double-spaced
between paragraphs but single-spaced within the paragraph. There are no paragraph indentations.
The date and complimentary close are also aligned flush left with the paragraphs.
This particular letter format presents a very clean and businesslike appearance. A consistent
typewritten style as well as an error-free letter will communicate an image of our company
as very organized, competent and professional.
Complimentary close,
John Jones
JJ/vc
Riverside • Allentown • Covington • Newland • Lambert • Scottsville
0.25" Each Office Is Independently Owned And Operated
Multiple Office Letterhead
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