Specification: advert standards in INTERIA.PL

Specification: advert standards in INTERIA.PL

Specification: advert standards in INTERIA.PL

Specification: advert standards in INTERIA.PL

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 2 | P a g e CONTENTS General Rules . 4 1. Advertising bar under Fakty module . 5 2. Advertising bar under Biznes module . 5 3. Advertising bar under Wideo module . 5 4. Advertising bar under Styl Życia module . 5 5. Billboard . 5 6. Brandmark . 6 7. CZATeria sponsoring . 7 a) Corner Pump-up . 7 b) Watermark . 8 8. Comet Cursor . 8 9. Commercial Break . 9 10. Double Billboard . 10 11. Double Wideboard . 10 12. Expand Billboard . 11 13. Expand Corner . 11 14. Expand Half Page . 12 15. Expand Navibox . 13 16. Expand Rectangle . 14 17. Expand Double Billboard . 15 18. Expand Triple Billboard . 15 19. Expand Wideboard . 16 20. Half Page . 17 21. In-Stream VideoAd . 17 22. Sponsored Link . 18 23. Mailing . 18 24. Multiscreening . 19 25. Navibox . 20 26. Panel 200 . 20 27. Panel 400 . 20 28. Pushdown Billboard . 21 29. Pushdown Double Billboard . 21 30. Pushdown Widelboard . 22 31. Rectangle . 23 32. Scroll Billboard . 23 33. Scroll Footer . 24 34. Toplayer . 24

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 3 | P a g e 35. Toplayer Full-page . 25 36. Triple Billboard . 26 37. VideoAd . 26 38. Watermark (Wallpaper . 27 39. Wideboard . 27

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 4 | P a g e General Rules 1. The adverts cannot contain automatic forwarding to advertiser’s website or any elements downloaded from external servers. 2. The adverts are hosted on INTERIA.PL’s server. 3. The adverts cannot use scripts changing the appearance of the browser window, except those forms that contain such an effect by default. 4. The Adverts should not use more than 30% CPU of an average class processor (Intel Pentium 4).

5. The landing URL cannot be longer than 200 characters. 6. The adverts cannot read or modify the cookies from user’s computer. 7. The adverts cannot cause any warnings or errors during screening, or in any other way disturb the performance of the website where they are screened. 8. The names of advert files shouldn’t contain foreign characters or spaces, the files should be named according to the following pattern: advertiser/campaign_name_type_of_ad_size.filetype e.g.: interiapl_navibox_300x250.swf or type_of_ad_size.filetype e.g.: bar_950x60.swf 9. The sound can be activated only by the user (by rolling over or clicking)

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 5 | P a g e Advertising products specification 1. Advertising bar under Fakty module DESCRIPTION : Static graphic ad located on Portal Main Page under Fakty module. SIZE : up to 15 kb MEASUREMENTS : 560x100 and 335x100 piksels (obligatory in two sizes) TECHNOLOGY : GIF, JPEG, PNG, JPG INNE : INTERIA.PL reserves the right to approve the ad before screening 2. Advertising bar under Biznes module DESCRIPTION : Static graphic ad located on Portal Main Page under Biznes module.

SIZE : up to 15 kb MEASUREMENTS : 560x100 and 335x100 piksels (obligatory in two sizes) TECHNOLOGY : GIF, JPEG, PNG, JPG INNE : INTERIA.PL reserves the right to approve the ad before screening 3. Advertising bar under Wideo module DESCRIPTION : Static graphic ad located on Portal Main Page under Wideo module. SIZE : up to 15 kb MEASUREMENTS : 620x100 piksels TECHNOLOGY : GIF, JPEG, PNG, JPG INNE : INTERIA.PL reserves the right to approve the ad before screening 4. Advertising bar under Styl Życia module DESCRIPTION : Static graphic ad located on Portal Main Page under Styl Życia module.

SIZE : up to 15 kb MEASUREMENTS : 620x100 piksels TECHNOLOGY : GIF, JPEG, PNG, JPG INNE : INTERIA.PL reserves the right to approve the ad before screening 5. Billboard DESCRIPTION : Graphic rectangle placed in the middle-upper part of a website, animated or static. Larger than standard banner. SIZE : up to 40kB MEASUREMENTS : 750x100 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF), HTML

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 6 | P a g e Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the advertising materials.

3. For the advert to be accepted, all of the above-mentioned conditions have to be fulfilled. 6. Brandmark DESCRIPTION : Graphic ad, displayed over the site’s content. The ad contains a non-clickable upper strip, which can be used to drag the ad in browser’s window. There must be a visible close button “ZAMKNIJ X” in the upper-right part of the bar. On the left side of the close button there is a minimize „_” button, which leaves only the drag bar visible. SIZE : up to 60kB MEASUREMENTS : up to 300x300 pixels TECHNOLOGY : Flash (SWF), Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button type object, placed in the main time line on the top layer.

2. The URL address to the GET URL action should be supplied together with the advertising materials. 3. The closing button, marked with an “X”, should be visible all the time during the advert’s screening, placed in the upper-right corner of the ad and be clearly visible on a non-transparent background. Font size - at least 12 px. The X button should be at least 14x14px. The entire button has to be active, not just the X itself. The button should contain a closing function: For Flash version 9 and higher: on (release) { flash.external.ExternalInterface.call(_root.fClose); }

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 7 | P a g e For Flash version 8 and lower: on (release) { getURL("javascript: "+_root.fClose); } The button should be placed above the main linking button. 4. Minimising function. a) The minimising buton should trigger the following function: For Flash version 9 and higher: flash.external.ExternalInterface.call(_root.fName,1); For Flash version 8 and lower: getURL("javascript: "+_root.fName+" (1)"); b) To bring back the original size, the button should trigger the following function: For Flash version 9 and higher: flash.external.ExternalInterface.call(_root.fName,0); For Flash version 8 and lower: getURL("javascript: "+_root.fName+" (0)"); The buton should be placed on the inactive drag bar, on the left side of the close buton. It should use the following symbol ” .

5. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 7. CZATeria sponsoring a) Corner Pump-up DESCRIPTION : Graphic advert with a transparency effect, placed in the corner of the chat window. Transparency effect is mandatory. It is not animated or clickable. SIZE : up to 20 kB MEASUREMENTS : max 200x200 pixels DURATION : Max. 60 s. TECHNOLOGY : GIF (possible 2-frame animation) BACKGROUND : white ( 255, 255, 255 ), the minimal value of RGB components for the pixels other than white is 150 (the darkest

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 8 | P a g e possible color is RGB 150,150,150), the average value of the RGB components may not be lower than 210 OPTIONS : alignment – lower right corner - appearance: banner expands from (0x0) to (200x200) (recommended), only the horizontal size changes, only the vertical size changes, banner moves diagonally without changing size, banner moves horizontally without changing size, banner moves vertically without changing size, banner is static, - screening in all chatrooms – the banner shows up for the whole cycle (appearing, screening for the set time, disappearing) - screening in a chosen chatroom (appears only once in the chosen chatroom) OTHER : INTERIA.PL reserves the right to approve the ad before screening.

b) Watermark DESCRIPTION : Graphic advert with transparency effect, placed in the background of the chat window. The transparency effect is obligatory. It is not animated or clickable. SIZE : up to 10 kB MEASUREMENTS : recommended 128x128 pixels TECHNOLOGY : GIF BACKGROUND : white (255, 255, 255 ), at least 95% of pixels should be in the color of the background; the minimal value of RGB components for the pixels other than white is 235 (the darkest possible color is RGB 235,235,235) OPTIONS : alignment - centered, expanded, tiled - screening in all chatrooms and private rooms, - screening in a chosen chatroom and all the private rooms assigned to it - counting pageviews – each opening of a room or private room with the background is counted as one pageview. OTHER : INTERIA.PL reserves the right to approve the ad before screening.

8. Comet Cursor DESCRIPTION : Advert in the form of a graphic element following the mouse cursor. SIZE : up to 10kB MEASUREMENTS : 50x50 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF)

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 9 | P a g e 9. Commercial Break DESCRIPTION : Graphic ad, shown with the top heading bar of the site it is screened on. The ad then disappears and the rest of the site is loaded. The ad must contain a visible close buton „ZAMKNIJ X” SIZE : up to 40kB MEASUREMENTS : 750x450 or 950x450 depending on the width of the website. DURATION : Max. 10s.

TECHNOLOGY : Flash (SWF) Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the advertising materials. 3. Automatic closing. After the animation – no more than 10 s. from the beginning - the advert should trigger a closing action: For Flash version 9 and higher: flash.external.ExternalInterface.call(_root.fClose); For Flash version 8 and lower: getURL("javascript: "+_root.fClose); 4. The close button, marked with “ZAMKNIJ X”, should be visible all the time during the advert’s screening, placed in the upper-right corner of the ad and be clearly visible on a non-transparent background. Font size of 12 px. The active button should be at least 14x14 px. The entire area should be active, not just the “X” mark.

The button should contain a closing function: For Flash version 9 and higher on (release) { flash.external.ExternalInterface.call(_root.fClose); } For Flash version 8 and lower on (release)

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 10 | P a g e { getURL("javascript: "+_root.fClose); } The button should be placed above the main linking button. 5. For the advert to be accepted, all of the above-mentioned conditions have to be fulfilled. 10. Double Billboard DESCRIPTION : Graphic rectangle placed in the middle-top of a website, live or static. Larger than traditional banner, twice the size of a billboard.

SIZE : up to 40kB MEASUREMENTS : 750x200 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF), HTML Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the advertising materials. 3. In order For the advert to be accepted, all of the above-mentioned conditions have to be fulfilled.

11. Double Wideboard DESCRIPTION : Graphic ad set in the middle-upper part of the website in place of a standard banner, but of a much bigger size. Only on websites with a wide layout. SIZE : up to 60kB MEASUREMENTS : 950x300 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF) Flash Technology(SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 11 | P a g e 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 12. Expand Billboard DESCRIPTION : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services.

SIZE : up to 40KB MEASUREMENTS : 750x100 pixels before expansion and 750x300 pixels after expansion TECHNOLOGY : Flash (SWF) Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect:  Create a 750x300px scene.

 Create a 750x100 px mask and put it over the scene. The upper left corners of the scene and mask should align.  On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: a. Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); b. Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

13. Expand Corner DESCRIPTION : The corner should be „flat” i.e. the site doesn’t appear to roll up. Instead, a transparency effect of the SWF file is used. The ad displays as an 120x120 px SWF in the upper-right corner of the site, which expands to 520x520 px on rollover. The ad rolls back after the cursor is moved away from the area of the ad. SIZE : up to 40kB MEASUREMENTS : 120x120 pixels (520x520 pixels on expand)

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 12 | P a g e TECHNOLOGY : Flash (SWF), Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect:  Create a 520x520px scene.

 Create a 120x120 px mask and put it over the scene. The upper left corners of the scene and mask should align.  On the top layer there should be a button, which on rollover will cause the mask to expand to 520x520, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: a. Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); b. Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. In the upper-right corner (in the expanded and non-expanded state) there should be an active visible close button „ZAMKNIJ X” (font min. 12 px, the X sized min. 14x14 px), clearly visible on non-transparent background. The entire area of the button should be active, not just the X mark.

Button should have the following function: on (release) { flash.external.ExternalInterface.call(_root.fClose); } 7. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 14. Expand Half Page DESCRIPTION : A large-sized graphic advertisement, placed in the upper part of the right column which expands to the left on rollover, providing extra space for promotion and presentation. SIZE : up to 60kB MEASUREMENTS : 300x600 pixels before expansion and 600x600 after expansion TECHNOLOGY : Flash (SWF), Flash Technology (SWF)

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 13 | P a g e 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect:  Create a 600x600px scene.

 Create a 300x600 px mask and put it over the scene. The upper left corners of the scene and mask should align.  On the top layer there should be a button, which on rollover will cause the mask to expand to 600x600, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part:  Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");  Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

15. Expand Navibox DESCRIPTION : An interactive navibox, which expands on hover, providing extra space for promotion and presentation of products and services. SIZE : up to 40kB MEASUREMENTS : 300x250 pixels before expansion and 600x250 after expansion TECHNOLOGY : Flash (SWF), Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect:  Create a 600x250px scene.

 Create a 300x250 px mask and put it over the scene. The upper left corners of the scene and mask should align.  On the top layer there should be a button, which on rollover will cause the mask to expand to 600x250, revealing the whole advert.

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 14 | P a g e 5. Hiding the elements of the website that are covered by the expanding part:  Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");  Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

16. Expand Rectangle DESCRIPTION : An interactive graphic ad located in the middle of an article, which expands on rollover, providing extra space for promotion and presentation of products and services. SIZE : up to 40kB MEASUREMENTS : 300x250 pixels before expansion and 600x250 after expansion TECHNOLOGY : Flash (SWF), Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect:  Create a 600x250px scene.

 Create a 300x250 px mask and put it over the scene. The upper left corners of the scene and mask should align.  On the top layer there should be a button, which on rollover will cause the mask to expand to 600x250, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part:  Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");  Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 15 | P a g e 17. Expand Double Billboard DESCRIPTION : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. SIZE : up to 40KB MEASUREMENTS : 750x200 pixels before expansion and 750x300 pixels after expansion TECHNOLOGY : Flash (SWF) Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect:  Create a 750x300px scene.

 Create a 750x200 px mask and put it over the scene. The upper left corners of the scene and mask should align.  On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part:  Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");  Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

18. Expand Triple Billboard DESCRIPTION : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. SIZE : up to 60KB MEASUREMENTS : 750x300 pixels before expansion and 750x600 pixels after expansion TECHNOLOGY : Flash (SWF) Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command:

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 16 | P a g e on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect:  Create a 750x600px scene.

 Create a 750x300 px mask and put it over the scene. The upper left corners of the scene and mask should align.  On the top layer there should be a button, which on rollover will cause the mask to expand to 750x600, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part:  Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");  Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

19. Expand Wideboard DESCRIPTION : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. SIZE : up to 40KB MEASUREMENTS : 950x200 pixels before expansion and 950x300 pixels after expansion TECHNOLOGY : Flash (SWF) Flash Technology (SWF) 3. Ad should be prepared using Flash version 9 or higher 4. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 4. The URL address to the GET URL action should be supplied together with the advertising materials 5. How to prepare the expansion effect:  Create a 950x300px scene.

 Create a 950x200 px mask and put it over the scene. The upper left corners of the scene and mask should align.  On the top layer there should be a button, which on rollover will cause the mask to expand to 950x300, revealing the whole advert. 7. Hiding the elements of the website that are covered by the expanding part:

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 17 | P a g e  Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");  Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 8. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

20. Half Page DESCRIPTION : A large-sized graphic advertisement, placed in the upper part of the right column. SIZE : up to 60kB MEASUREMENTS : 300x600 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF), Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

21. In-Stream VideoAd TECHNICAL SPECIFICATION: DESCRIPTION : A form of advertisement, which allows screening of a television advertising spot before a video played by the user. Depending on the speed of the user's connection, it is displayed in one of the two different qualities allowing for smooth playback. INTERIA.PL converts the delivered source material for screening on the Internet. It is an active form of advertisement, it can be clicked to display the client’s website. DURATION : Max 30s.

NECESSARY MATERIALS SPOT – high quality video file (min. 4000kb/sec) with resolution no lower than 1280x720. File formats: .avi, .mpg, .mp4, .mov, .flv. Possible size ratio: 16:9. The file

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 18 | P a g e will be converted by INTERIA.PL to two different MP4 files (SQ and HQ) and subsequently sent for the client's approval. DEADLINE FOR PROVIDING MATERIALS 3 workdays before the start of campaign 22. Sponsored Link DESCRIPTION : Text advert which allows placing links to websites at the top of the result list in the Google.interia.pl search engine. .

LINK STRUCTURE : Headline – max 25 characters including spaces. Description – one line, max 70 characters including spaces. URL – max 35 characters 23. Mailing DESCRIPTION : Mailing addressed to the users of INTERIA.PL’s free e-mail service. It can be targeted to specific demographics. NECESSARY ELEMENTS: - e-mail subject up to 80 characters (no Polish characters) - sender’s name (‘FROM’ box) - company address details (below the mail’s main body). - return e-mail (optional) - main body - graphic files (if needed, only applicable to HTML mailing) TECHNOLOGY : text, HTML, flash Technology: text 1. Email with plain text up to 3000 characters and 5kB file size. 2. Text without formatting (no bold, italics or underlines) 3. Maximum 70 characters in one line (including spaces). Technology: HTML 1. Basic filesize - 40 kB text or HTML (including graphic files and attachments), larger only after additional fee, according to the rate card. 2. Using scripts is not allowed (Java Script, VB Script, itp.). 3. Using frames is not allowed..

4. HTML may not hotlink graphic files from external servers. 5. Polish characters coding: ISO-8859-2 or UTF-8. 6. Direct links to graphic files (). 7. Delivery of Flash (SWF) graphic files may be blocked by the user's e-mail client. 8. Tests of mailing should always be conducted in the INTERIA.PL domain. INTERIA.PL does not take responsibility for how the ad is displayed in other domains. Technology: flash (video mailing) 1. Basic filesize of the flash file (.swf) – 50kb

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 19 | P a g e 2. The ad should contain a getURL action: on (release){ getURL(_root.clickTag, "_blank"); } The above action should be embedded into a “button” type object positioned on the main timeline, on the top layer. 3. Alternate in the form of a graphic file (jpg/png/gif) no bigger than 50kb. 4. In case of VIDEO mailing: a. Main file (.swf) acts as a player, using scripts to stream the file (.flv) provided by the Client.

b. Video -.flv file with the highest possible quality (up to 30s), filesize max. 1MB. Video may play automatically, but only with muted sound, which can be enabled by the user after clicking a speaker icon or the play icon. The movie cannot loop. 24. Multiscreening DESCRIPTION : An advert combining Billboard or Double Billboard with the website’s background. The Billboard/Double Billboard is active and links to the client’s website. The margins remain inactive. SIZE : up to 85kB MEASUREMENTS : Billboard - 750x100 px, Double Billboard - 750x200 px advertising on the margins (Group’s websites): graphic resolution 1024x768 or 1280x1024 depending on the website’s width.

advertising on the margins (Portal’s Main Page): Two sizes of the wallpaper: - 1366x700px for the wide version of the Main Page (the graphic is placed underneath the 1260px wide version of the page, visible on the margins and under the creative displayed in the upper slot) - 1280x700px for the narrow version of the Main Page (the graphic is placed underneath the 1026px wide version of the page, visible on the margins and under the creative displayed in the upper slot) Each edge of the wallpaper should have a solid color, which will be set as the background color of the entire page. TECHNOLOGY : GIF, JPEG, Flash (SWF), HTML for Billboard and Double Billboard; GIF, JPEG for the background (mainly the margins are visible) Technologia Flash (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 20 | P a g e 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 25. Navibox DESCRIPTION : Graphic ad set in the upper part of the right column. SIZE : up to 40kB MEASUREMENTS : 300x250 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF), Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

26. Panel 200 DESCRIPTION : Static graphic ad located on Portal Main Page under Sport module. SIZE : up to 60 kb ROZMIAR : 1220x200 and 985x200 or 1220x100 and 985x100 piksels (obligatory in two sizes) TECHNOLOGY : GIF, JPEG, PNG, JPG INNE : INTERIA.PL reserves the right to approve the ad before screening 27. Panel 400 DESCRIPTION : Static graphic ad located on Portal Main Page under Plotki module. SIZE : up to 60 kb ROZMIAR : 1220x400 and 985x400 piksels (obligatory in two sizes) TECHNOLOGY : GIF, JPEG, PNG, JPG INNE : INTERIA.PL reserves the right to approve the ad before screening

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 21 | P a g e 28. Pushdown Billboard DESCRIPTION : An interactive Billboard, which expands on rollover to 750x300, causing the content of the website to move down (the ad doesn’t cover up the site’s content) SIZE : up to 40kB MEASUREMENTS : 750x100 pixels before expansion and 750x300 pixels after expansion TECHNOLOGY : Flash (SWF) Flash Technology (SWF) 1. The ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. Preparing the pushdown effect:  Create a 750x300 scene  Create a 750x100 px mask and put it over the scene. The upper left corners of the scene and mask should align.

 On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 5. Hiding elements of the website that are not covered by the expanding part  Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");  Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

29. Pushdown Double Billboard DESCRIPTION : An interactive Double Billboard, which expands on rollover to 750x300, causing the content of the website to move down (the ad doesn’t cover up the site’s content) SIZE : up to 40kB MEASUREMENTS : 750x200 pixels before expansion and 750x300 pixels after expansion TECHNOLOGY : Flash (SWF) Flash Technology (SWF)

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 22 | P a g e 5. The ad should be prepared using Flash version 9 or higher 6. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 7. The URL address to the GET URL action should be supplied together with the advertising materials 8. Preparing the pushdown effect:  Create a 750x300 scene  Create a 750x200 px mask and put it over the scene. The upper left corners of the scene and mask should align.

 On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 7. Hiding elements of the website that are not covered by the expanding part  Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");  Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 8. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

30. Pushdown Widelboard DESCRIPTION : An interactive Double Billboard, which expands on rollover to 950x300, causing the content of the website to move down (the ad doesn’t cover up the site’s content) SIZE : up to 40kB MEASUREMENTS : 950x200 pixels before expansion and 950x300 pixels after expansion TECHNOLOGY : Flash (SWF) Flash Technology (SWF) 9. The ad should be prepared using Flash version 9 or higher 10. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 11. The URL address to the GET URL action should be supplied together with the advertising materials

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 23 | P a g e 12. Preparing the pushdown effect:  Create a 950x300 scene  Create a 950x200 px mask and put it over the scene. The upper left corners of the scene and mask should align.  On the top layer there should be a button, which on rollover will cause the mask to expand to 950x300, revealing the whole advert. 9. Hiding elements of the website that are not covered by the expanding part  Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");  Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 10. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

31. Rectangle DESCRIPTION : Graphic ad set in the middle of an article on the chosen website. SIZE : up to 40kB MEASUREMENTS : 300x250 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF), Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

32. Scroll Billboard DESCRIPTION : A billboard, which remains visible to the viewer. It moves up and down when the user scrolls the page. The ad has a visible close button “ZAMKNIJ X” which makes it return to its slot at the top of the page. SIZE : up to 40kB MEASUREMENTS : 750x100 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF),

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 24 | P a g e Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

4. The close button is prepared by INTERIA.PL S.A. 33. Scroll Footer DESCRIPTION : Advertising strip at the bottom of the browser window. The ad remains in its place regardless of scrolling. It can contain text or graphic elements, both static and animated (animated GIF), which scroll horizontally on the strip. The horizontal scrolling of the footer is implemented byINTERIA.PL. There is an option of choosing the direction of horizontal scrolling (right or left). The ad must contain a visible close button “ZAMKNIJ X”: font size 12px, the size of the “X” mark: 14x14px, which remains active and visible on a non-transparent background in the upper right corner of the ad.

SIZE : up to 10kB MEASUREMENTS : 1300x30 pixels TECHNOLOGY : GIF, JPEG, 34. Toplayer DESCRIPTION : A graphic, animated ad displayed over the site’s content in any chosen place. The maximum duration of the ad is 15 s. The ad should have a visible close button „ZAMKNIJ X”. The transparent layers cannot be clickable, and if possible, should not block clicking of elements under the transparent layer. SIZE : up to 60kB MEASUREMENTS : no more than 50% of the browser window. DURATION : up to 15s., TECHNOLOGY : Flash (SWF), Flash Technology (SWF) 1. The ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); }

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 25 | P a g e this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. Terminating screening. After the animation finishes, no longer than 15 s. after it starts, the ad should trigger the following closing command: For Flash Player 9 or higher flash.external.ExternalInterface.call(_root.fClose); For Flash Player 8 or lower getURL("javascript: "+_root.fClose); 5. The closing button, marked with “ZAMKNIJ X”, should be visible all the time during the advert’s screening, placed in the upper-right corner of the ad and be clearly visible on a non-transparent background, with a font size of 12 px. The active button should be at least 14x14 px. The entire area should be active, not just the “X” mark.

The button should contain a closing function: For Flash version 9 and higher on (release) { flash.external.ExternalInterface.call(_root.fClose); } For Flash version 8 and lower on (release) { getURL("javascript: "+_root.fClose); } The button should be placed over the main linking button. 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 35. Toplayer Full-page DESCRIPTION : A graphic, animated ad displayed over the site’s content in any chosen place. The maximum duration of the ad is 15 s. The ad

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 26 | P a g e should have a visible close button „ZAMKNIJ X”. The transparent layers cannot be clickable, and if possible, should not block clicking of elements under the transparent layer SIZE : up to 60kB MEASUREMENTS : up to 100% of the browser window; If the prepared graphic is smaller than the window, the area around it will be filled with a monochrome background.

36. Triple Billboard DESCRIPTION : Graphic ad set in the upper-middle part of the site in place of a standard banner, but of a bigger size. SIZE : up to 60kB MEASUREMENTS : 750x300 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF), HTML Flash Technology(SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.

37. VideoAd DESCRIPTION: VideoAd – An advertisement which allows screening of a television commercial. INTERIA.PL converts the source material for the Internet. The maximum duration of a video clip is 30 seconds. It starts playing when the ad is loaded, but with muted sound (the sound has to be turned on by the user by clicking or rollover). Maximum size of the video is 1 MB (after conversion). The video player has to include STOP and MUTE buttons. STRUCTURE: VideoAd consists of the following ad creations: - main ad (e.g. Billboard) - video (.flv animation) - starting board (graphics file) – optional (if it’s not provided, the first frame of the video will be used) - end board (graphics file) - optional (if it’s not provided, the last frame of the video will be used) SCREENING:

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 27 | P a g e AdServer emits the main ad. Buffering time of the video (flv) is selected automatically. At that moment, instead of the video the starting board is visible (saying, for example “wait, loading”). After buffering is done, the video is played and afterwads the end board is displayed (saying, for example, „if you want to know more, click here”). The boards can simply be the first and last frame of the video.

NECESSARY MATERIALS: a) the main ad – An ad, created according to the specifications, which contains an area in which the video will be played. b) boards – JPG files of the lowest size possible (but optimal quality) c) video – AVI file of the best possible quality (up to 30 s.). The AVI file will be converted to FLV by INTERIA.PL and sent for the client’s approval. DEADLINE FOR PROVIDING MATERIALS: 5 workdays before the start of the campaign. 38. Watermark (Wallpaper) DESCRIPTION : A graphic advertisement with low contrast and transparency (grayscale recommended), located on the margins of the website. The form is not animated or clickable. The graphic element on the ad needs to contain empty space on the margins so that it can be fitted to the website. The conditions of the service are decided on a case-by-case basis.

SIZE : up to 10 kb MEASUREMENTS : recommended 128x128 pixels TECHNOLOGY : GIF, JPEG OTHER : INTERIA.PL reserves the right to approve the ad before screening. 39. Wideboard DESCRIPTION : Graphic ad set in the middle-upper part of the website in place of a standard banner, but of a much bigger size. Only on some websites (with a wide layout). SIZE : up to 40kB MEASUREMENTS : 950x200 pixels TECHNOLOGY : GIF, JPEG, Flash (SWF) Flash Technology(SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: reklama@firma.interia.pl Dział traffic: traffic@firma.interia.pl Specification: advert standards in INTERIA.PL 28 | P a g e 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled.