SPONSORSHIP OPPORTUNITIES 2020/2021 - Global ...
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SPONSORSHIP OPPORTUNITIES 2020/2021
In this deck:
About GELF/Overview of GELF Events 2021
GELF Accelerate: The Global Growth Virtual Summit (March 18 & 25)
GELF NYC 2021: The GELF Community Returns to NYC Sept 30th!
GELF Tech Talks: GELF’s Virtual Event Programming
- Podcasts
- GELF Zoom-in-Views (NEW!)
- Webinars
- Virtual Executive Meetups (Lunch-N-Learns, Discussions, etc.)
- Company-to-Company Virtual Meetings
- Content Marketing Productions
Contact GELF
What is GELF? The Global E-Commerce Leaders Forum (GELF) is the
largest community of digital commerce leaders focused on growing
cross-border and international ecommerce retail sales.
Titles of Retail Brand Execs @GELF Events
Other
4% C-Level
(Founder, Pres,
GM, etc.)
Manager
19%
(Analyst)
22%
VP (SVP,
Director
Global VP, etc.)
(Director of
26%
Intn'l, etc.)
29%
The GELF Community Delivers Sponsors a
Growing Number of Opportunities to
Facilitate Learning, Sharing & Connecting
GELF’s event programming provides an intimate, highly-
curated community of senior ecommerce leaders invested
in growing cross-border and international ecommerce sales.
Attendees at GELF’s virtual and in-person gatherings are
typically decision makers at brands selling DTC, marketplace
sellers and retailers active in global markets. Ecommerce
leaders trust GELF to deliver actionable insights, structured
networking and connections with leading tech innovators.
Titles include CEO, CMO, COO, VPs Global Ecommerce, Heads of Intn’l
Sales & Digital Strategy, Directors of Intn’l Ecommerce & functional
leaders charged with global expansion and intn’l ecommerce operations.
PAST GELF SPONSORSHIP OPPORTUNITIES AT A GLANCE
BRAND ATTENDEES
Below is a small example of those retailers and brands that attend GELF events
GELF’s Virtual and In-person Events for 2021: Overview • GELF Accelerate debuts March 18th at a screen near you! Our global ecommerce growth virtual summit concludes March 25th. Two half-days of strategic insights & tactical To Dos. • GELF NYC 2021 will return to mid-town Sept 30, 2021. We cannot wait to see you again! • GELF’s Tech Talks 2021 offers virtual programming for any budget or marketing objective. • Once safe to resume in-person meet-ups, GELF’s private networking dinners and receptions, partner events and workshops will return to cities around the US!
GELF Accelerate. Two Thursdays - March 18th & 25th. Thought Leadership and Leads. GELF Accelerate offers two half-days of strategic insights and tactical To Dos for growing cross-border ecommerce. The global ecommerce growth virtual summit starts at 1PM ET on March 18th. Day Two is March 25th from 1PM ET to 5PM ET. Both Thursday afternoon programs feature new speakers and programming from global ecommerce leaders. Sponsors benefit via thought leadership programming (live and on-demand), pdf handouts, cross-border ecommerce operational data & insights, lead-generation and brand awareness.
Sponsorship Options:
Two Platinums: Keynote $15K*
Six Golds: Dedicated Session $12K*
Four Silvers: Participate in Panel $7.5K
Four Bronzes: Exec Meetups $3K to $5K
*Research Add-on: Quant/Qualitative $8 to $20K
Sponsor Benefits:
Thought leadership: Sponsors present via fireside chat or panel
session w/downloadable PDF handouts. Available on-demand
Leads: Sponsors receive contact info (name, title, co. & email) for
whole event and for on-demand downloads after the event
Awareness: Sponsor logo in event marketing & post-event Thank You!SPONSORSHIP PACKAGE OVERVIEW
Platinum Sponsorship
GELF NYC 2021 SPONSOR PACKAGE BENEFITS PLATINUM GOLD SILVER VIP DINNER BRONZE
Tabletop Exhibit Space ✔️ ✔️ ✔️ ✔️ ✔️
Attendee List Before/After Event (*no unsolicited contact) ✔️ ✔️ ✔️ ✔️ ✔️
THEY’RE BACK! One-to-One@GELF Meetings 5 meetings 3 meetings 2 meetings
Collaborate on Keynotes or General Sessions ✔️
Content
Collaborate on Breakout ✔️
NEW! Co-Moderate Executive Meetups @GELF or
Add-on Add-on ✔️
Participate in a GELF Panel Discussion
Conf.
Pass
Conference Passes for Sponsor Team 6 4 3 2 2
Complimentary VIP Passes for Retail Clients/Prospects Unlimited 18 12 6 6
Lanyards or Choice of Premium Sponsor Enhancement ✔️
Opportunities
NEW! GELF Thought Leadership Programming $ (extra fee) $ (extra fee) $ (extra fee) $ (extra fee) $ (extra fee)
Branding
Sponsor of GELF Forum Update Email to Attendees ✔️
Logo on Rotating Logo/Digital Signage Top Premium ✔️
Logo on Website (w/Link) & Agenda Top Premium ✔️ ✔️ ✔️
Sponsor of Welcome & Thank You Emails ✔️
✔️
Dinner
Welcome VIP Dinner Guests and Branding
VIP
VIP Dinner Passes for Sponsor Team 2
$25,500 $19,500 $14,500 $7,500 + ½ tab $8,500
WANT MORE? Interested in more Branding, One-to-
One@GELF meeting or want to moderate Exec 2 ONLY! 10 6 ONLY 2 Avail 4
Meetups@GELF? Custom packages available!Global E-Commerce Tech Talks Opportunities to connect, share, learn and network across multiple formats with audiences of various shapes and sizes GELF’s Open-Community Virtual Events ➢ Podcasts ➢ Zoom-in-Views (NEW!) ➢ Webinars GELF’s Private Virtual Executive Meetups ➢ Company-to-Sponsor Virtual Meetings ➢ Lunch-and-Learns & Group Discussions: 6 to 12 executives discuss topics (geo-specific, product- category, tech/innovation or custom content) ➢ Workshops or Training Seminars: Company- specific group workshops lasting up to a half-day Benefits for Sponsors: GELF’s Global E-Commerce Tech Talks offer a choice of formats and price points to support marketing objectives ranging from market awareness & brand building to lead generation and prospect nurturing
Global E-Commerce TechTalks Podcasts: Podcast episodes are 30 to 45 minutes long. GELF works with sponsors on topics & guests and provides pre- and post-production. Sponsor Fees/Options (Also see bundling options): * $750 to sponsor a Global E-Commerce podcast: “Brought to you by ...” * $1K for being interviewed during the podcast episode * $1.5K to be the named sponsor and having a client and/or company executive interviewed during the episode *Short In-Podcast Ads or Feature Ads are also available
Global E-Commerce TechTalks Zoom-in-Views: NEW! GELF’s Zoom-in-Views are low-cost ($3K), highly impactful interviews with global ecommerce thought leaders recorded on Zoom for public viewing. Formats range from fireside interviews to small panel discussions to case studies with senior executives at retail brands, cross-border solution/service providers and top analysts & leading global ecommerce consultants. Zoom-in-Views are just that; short impactful interviews where leaders share provocative viewpoints on industry directions, new solution launches and competitive growth dynamics. These nuanced, deep dives into important industry topics offer accessible, engaging video content that sponsors use to validate market positioning, build brand awareness and move the global ecommerce conversation forward – while also generating new industry connections and thought leadership.
Global E-Commerce Tech Talks Webinars
Webinar - $8,500 for single sponsor webinar and
$10K ($5K each) for co-sponsored/partner webinar.
Webinars provide opportunities to present research and thought
leadership, generate prospect leads & build brand awareness
• Webinar content: Programmed in partnership with the GELF
team - and can include your research, clients and/or partners
• Format: Formats are flexible. GELF typically opens with a
welcome and overview of relevant global ecommerce trend.
Sponsor and ecommerce clients(s) provide a 20-30-minute
discussion w/slides followed by Q&A discussion. Polls provide
real-time audience input
• Audience: Webinar is marketed by GELF (to 3K companies & 7K
executives) and sponsor via email/social channels. Sponsors
receive contact information for registrants/attendees (name, title,
company and email address for all attendees). Registrations range
between 100-200 with on-demand reach for one year.GELF’s Tech Talks Webinars Benefits from Sponsoring Webinars: • Leads/Pipeline Development: GELF webinar sponsors will receive name, title, company, email and phone number for any webinar signups • Product/Services Insight: Webinars can be designed to gather product/service feedback via real-time Q&A • Promotion: GELF will promote the webinar to its 7K+ national email list and social networks & Global E- Commerce podcast audience • Replays on-demand: Available for at least one year. New signups will be shared with sponsor
GELF’s Virtual Executive Meetups
($7,500 and up)
GELF’s Virtual Executive Meetups offer a range of instructional forums
and customized formats designed to educate pre-screened discussion
groups of various sizes. Sponsor receives contact information.
➢ GELF Lunch and Learns (60 mins). Happy Hours avail too!
• One-hour facilitated; virtual meetings based on a range of
international ecommerce topics. Attendees receive a $XX gift
card to support a favorite local restaurant (takeout via Door
Dash)
➢ GELF Discussion Groups (60 to 90 minutes with multiple cos.):
• Discussion Groups are topic and /or geo-specific discussion groups
organized and moderated by the GELF team. Topics include
product-category conversations or “focus group” discussions
➢ Workshops, Town Halls & Training Seminars (up to a half-
day):Company-to-Sponsor Virtual Meetings
Company-to-Sponsor Virtual Meetings nurture relationships with a sponsors’
top prospects and/or targeted sales accounts active in the GELF community.
GELF’s team organizes and facilitates these meetings which can range from
one-to-one conversations or small company-to-company meetings to private
workshops or webinars.
➢ Meeting Size/Format/Timing:
• One-to-one or several-to-several meetings ($2K) are high-level Zoom
meetings or calls between senior leaders/top decision-makers at retail
brands and sponsors. These discussion are under 30 minutes
• Private workshops or webinars ($4K to $8K) are longer-format and may
include a wider range of contacts at the targeted retail brand org.
➢ Targets: Partner provides a “wish list” of companies & collaborates with
GELF’s team to prioritize targets before GELF arranges the meetings
➢ Planning and Support: GELF will help craft the partner’s introduction and
company overview. For workshops, GELF will contribute relevant content.
GELF co-founder will attend the Zoom meeting (or your virtual service).Tech Talks: Sponsors can commission separately - or bundle for discounts
Tech Talk Products Audience Format/Timing Sponsor Benefit Sponsor Fees
Public: All Retail & Mobile & Audio- Medium Brand Awareness and $750 to $1500
Podcasts Ecommerce Audiences (30 minutes plus) Market Positioning. Call
to Action
Zoom-in-Views Public: CB & Global Video On-Demand - Awareness, Positioning & $3K. Download/
Ecommerce Industry Medium (30 minutes) Thought Leadership lead gen extra $
Public: CB & Global Live & Video On-Demand Awareness, Positioning, $5K to $8,500
Webinars Ecommerce Leaders & Medium-to-Long (45 to 60 Thought leadership and
Mid-Management minutes) Lead Generation
Company-to- Private: Top prospects & Live. Short-to-medium (30 Targeted Connections & $2K to $8K
Company Virtual next tier. Decision-making minutes) Prospect Nurturing
Meetings teams plus hands-on execs
Private: Client prospects Live. “Lunch hour” (60 Awareness, Positioning, $7,500 and
Lunch-and-Learns (Leaders, influencers and minutes) Thought leadership and above
emerging leaders). Existing Lead Generation &
clients for up/cross-selling Prospect Nurturing
Group Discussions / Private: Same as L&L Live. (60 – 90 minutes) Similar sponsor benefits $7,500 and
Virtual Town Halls to L&L above
Workshops & Private: Company-specific Live and On-demand. Long Same as L&L but more in- Custom ($10K
Training Seminars teams (custom) (up to a half-day) depth education and above)GELF Consulting & Content
Marketing Services
GELF provides advisory and market
assessment services to solution providers.
GELF’s content marketing services include
a combination of publication formats
ranging from research-centric reports to
multi-media formats. Content marketing
deliverables educate audiences about key
global & cross-border retail & ecommerce
trends, opportunities & market dynamics.
- White papers, case studies, video &
infographics: Tap into GELF’s existing
research or commission new research.
Thought leadership is format-flexible.
- Fees: Pending scope/format – typically
$8-$20K. Single or co-sponsor modelsGELF PRODUCERS
GELF Producers
Extensive network of industry relationships combining 60+ years of e-commerce industry experienceIdeas? Questions?
For more information or to reserve your
sponsorship package, please contact:
Kent Allen
kent@globalecommerce.co
415.860.0539
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