SPONSORSHIP PROPOSAL Dressage at Devon - Build Your Brand / Create Customer Loyalty
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Dressage at Devon SPONSORSHIP PROPOSAL Build Your Brand / Create Customer Loyalty Develop Relationships / Repeat Business
EXPERIENCE-
MARKETING
MARKETING
AT ITS FINEST
Experience-marketing: marketing
that capitalizes on emotions Build Your Brand
created by a visit to a special place
or activity.
Develop Relationships
There is no better venue for
experience-marketing than
Create Customer Loyalty
Dressage at Devon (DAD).
For decades, this show has been Repeat Business
renowned for its incredible
shopping. Buyers want to bring
home a keepsake, whether jewelry, Carryover into
t-shirt or handbag. DAD also offers Online Shopping
equestrians the opportunity to
shop for hands-on purchases like An Experience to
saddles and custom boots and Remember
leatherwork.
Retail is no longer just about the distribution of goods, but building brand equity. An
entirely different story is being told: one that is not limited to luxury products, but treats
all customers as if they were buying luxury; one in which customers are drawn like
magnets to the physical reality...an immersive aesthetic experience.
- New York Times
SOMETHING
SPECIAL
NOT JUST ANOTHER
HORSE SHOW
Dressage at Devon is not just another horse
show. It’s an event. Chock full of
atmosphere and charming boutiques, this
six-day extravaganza has remained an
equestrian and Main Line fan favorite for 45
years.
ATTRACT,
ENGAGE &
CONVERT
DAD has the largest prize money of any
dressage show outside Wellington. North
America’s top riders attend the show not
only for the paycheck and World Cup- Not only is Dressage at Devon one of our local shows,
qualifying points, but for the unique thrill it’s one of the most prestigious dressage competitions
in the USA. Ever since we moved here I heard about
of cantering up centerline inside an arena
how wonderful Devon is, and I was so excited the first
packed with excited crowds.
time I had an opportunity to compete there. The show
is amazing and the venue is also a lot of fun, with
entertainment for the kids and first-rate shopping.
When I returned to FEI competition with my
homebred mare Rosa Cha W after recovering from a
head injury, my first time down the centerline again
was in the Dixon Oval at Dressage at Devon, so to me
it will always be a very special place.
- Silva Martin
Top International Dressage Competitor
DEMOGRAPHICS AND
PSYCHOGRAPHICS
WE KNOW A LOT ABOUT OUR FANS, FOLLOWERS, VISITORS AND RIDERS
SHOPPING IS A FULL CONTACT SPORT, SECOND ONLY TO DRESSAGE IN THEIR
HEARTS. THESE ARE SERIOUS HORSE PEOPLE. NOT TOO SERIOUS THOUGH, THEY
LIKE TO HAVE A GOOD TIME! THEY CARE ABOUT THEIR ANIMALS, THEIR FRIENDS
AND THEIR COMMUNITY. THEY ARE DOG PEOPLE TOO. THEY KNOW THE TRADITION
AND HISTORY OF DEVON IS EXCITING AND WORTH CELEBRATING. OUR MILLENNIAL
AUDIENCE LOVES TO SHOP AND BE SOCIAL! ACCORDING TO TWITTER, DAD PEOPLE
MUST LOVE DOGS, SHOP ONLINE, AND ARE PREMIUM BRAND LOYALISTS.
80% make or directly influence purchasing decisions
Average Income is $185,000 800,000+
38% have a net worth of over $995,000 2019 Social
Media
Average of three vehicles Impressions
Own an average of four horses
Compete at least six times per year
The energy at Dressage at Devon is like no other dressage
show in the U.S.! It is so exciting to compete in front of the
crowds in that incredible grandstand! I’ve competed at DAD
for over 15 years, from young horse classes to Grand Prix! It
remains my favorite show! I’ve ridden 3 different horses in the
Dixon Oval in the Sat Night freestyles, and it doesn’t matter -
it’s always the most incredible feeling ever! The crowd gives
it such a special energy and excitement, it’s the most
European- like show we have! It really gives us a taste of real
international atmosphere!
-JJ Tate
Top International Dressage Competitor
SPONSORSHIP
LEVELS
Title Sponsor (1 available) - $75,000
Presenting Sponsor (1 available) - $40,000
Phase/Class Sponsor (3-5 available) - $20,000
Platinum - $10,000
Gold - $7,500
Silver - $2,500
Bronze- $1,000
Welcome Party - $25,000
Rider/ Groom Tent - $10,000 Sold
Box Party - $10,000
Warm-Up - $7,500
Lanyards for Show Staff and Volunteers - $5,000
Show Office - $5,000
Coffee Cart in Stabling - $2,500 Sold
Best Turned Out Award - $2,500
Best Dressed Award - $2,500
SPONSOR LEVELS TITLE SPONSOR $75,000, 1 Spot BENEFITS Naming rights Full page ad, article and listing in program 8 banners on show grounds Public service announcements during event Participation in Awards Ceremony 3 30 sec. commercials on live stream each day Dedicated press release Social media promotion, posts and interviews on all social media platforms Dedicated e-blast Logo and link on DAD website Name on scoreboard throughout event VIP parking passes 2 spaces 25 VIP passes Logo on all volunteer shirts 20 General Admission Tickets Vendor Booth
SPONSOR LEVELS PRESENTING SPONSOR $40,000, 1 Spot BENEFITS Full page ad and listing in program Dedicated press release 6 banners on show grounds Public service announcements during event Participation in Awards Ceremony 2 30 sec. commercials on live stream each day Social media promotion, posts and interviews on all social media platforms Dedicated e-blast Logo and link on website Name on scoreboard VIP parking 2 spaces 20 VIP passes 15 General admission tickets Vendor booth
SPONSOR LEVELS PHASE/CLASS SPONSOR $20,000, 3-5 Spots BENEFITS Naming rights of class Dedicated press release 1 30 sec. commercial on live stream each day 3 banners on show grounds Name on scoreboard Public service announcement during event Logo on website with link Dedicated e-blast Social media promotion, posts and interviews on all social media platforms VIP Parking 1 space 10 VIP passes 10 General admission tickets Full page ad in program Vendor booth
SPONSOR LEVELS PLATINUM $10,000, 12 Spots WHAT YOU GET Dedicated press release 2 banners on show grounds Public service announcement during event Designated parking Logo on website with link Social media promotion Vendor booth 2 VIP Passes 20 General admission tickets Half page ad in program
SPONSOR LEVELS GOLD $7,500 BENEFITS 2 banners on show grounds Public service announcement during event Designated parking Logo on website with link Social media promotion 15 General admission tickets 1/2 page ad in program SILVER $2,500 BENEFITS 1 banner on show grounds Public service announcement during event Logo on website with link Social media promotion 10 General admission tickets ¼ page ad in program BRONZE $1,000 BENEFITS Public service announcement during event Logo on website with link Social media promotion 5 General admission tickets ¼ page ad in program
ADDITIONAL OPPORTUNITIES
BENEFITS FOR ADDITIONAL LISTED OPPORTUNITIES (WELCOME PARTY,
RIDER/GROOM TENT, WARM-UP, LANYARDS, SHOW OFFICE, COFFEE CART IN
STABLING, GROOM’S AWARD, BEST DRESSED AWARD) MAY INCLUDE BUT ARE NOT
LIMITED TO:
Arena Signage Program advertising
Logo on pedestrian paths General Admission
Vendor Booth tickets
Logo on website with link Designated parking
Social media promotion on Live Stream logo
all platforms 30 sec. Commercial on
live stream
VENDOR BOOTH PRICING VARIES. CONTACT LORI KAMINSKI AT
KAMINSKI.LORI@GMAIL.COM FOR MORE INFORMATION.GET
STARTED
TODAY!
DRESSAGE AT DEVON AWAITS.
Customizations are possible. For detailed information on
each opportunity, please contact Jimmie Schramm at
Jimmie@athletux.com or 214-544-5729.You can also read
