Sponsorship Prospectus - May 24 - 27, 2021 A Virtual Experience - CoinDesk
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May 24 - 27, 2021 A Virtual Experience Sponsorship Prospectus
May 24 - 27, 2021
A Virtual Experience
Sponsor Levels
5 BLOCK 4 BLOCK 3 BLOCK 2 BLOCK 1 BLOCK
$50,000+ $40,000-$49,999 $30,000-$39,999 $15,000-$29,999 $2,500-$14,999
Twenty (20) comp passes Fifteen (15) comp passes Ten (10) comp passes plus Six (6) comp passes plus Three (3) comp passes plus
plus 50% discount on plus 50% discount on 50% discount on additional 50% discount on additional 50% discount on additional
additional passes. additional passes. passes. passes. passes.
Sponsors Receive
• Attendee list fourteen (14) and seven (7) days pre-Conference and
within seven (7) days post-Conference (not including emails). 1 Block
sponsors do not receive the attendee list.
• Branding online, in the Sponsor section of Conference platform, and in
marketing materials at determined Block level.
• Included in one (1) dedicated email pre-Conference and one (1)
dedicated email post-Conference recognizing all sponsors.
Privacy Statement:
Consensus respects the privacy of its attendees, and as a result
is GDPR compliant. The attendee information that is shared with
sponsors is from those attendees who have opted in.
May 24 - 27, 2021
A Virtual Experience
Sponsorship Opportunities
KEYNOTE TRACK - $75,000
Exclusive - Deadline FRIDAY, APRIL 30
The keynote track will feature the most prestigious speakers and most critical conversations, touching on
topics like investment trends, technological developments, regulation, and “crypto-adjacent” themes such
as privacy.
Benefits include:
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• 20-minute CEO fireside chat at a determined time during Track content.
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• Client branding in CoinDesk employee moderator backgrounds.
• Client branding in transition slides between panels. Branding can be a static image or animation no
larger than 5 MB.
• List of Track attendees including name, company, title, location, and email (see privacy statement).
• Pre-roll on Track VOD until July 31, 2021.
• Track labeled as “Keynote Track sponsored by XXX” in all agenda and marketing materials.
3
May 24 - 27, 2021
A Virtual Experience
UNLOCKED 101 SERIES - $41,250 FOUNDATIONS TRACK - $32,500
Exclusive - Deadline FRIDAY, APRIL 16 Exclusive - Deadline FRIDAY, APRIL 30
Unlocked 101 is an interactive series of workshops Foundations is a program within Consensus designed
that will run over the three weeks leading up to to put the spotlight on thriving blockchain ecosystems.
Consensus. These are designed to provide an onramp It’s a chance for protocols and projects to design a
for the discovery audience, giving them hands-on series of conference sessions specifically aimed at their
experience with the technology that’s so integral to the community, meaning developers and other technical
ecosystem, as well as helping existing stakeholders contributors as well as the investors, customers and
further expand their crypto skill stack. Content will focus founders.
on understanding key concepts in the crypto space,
investing in bitcoin and ethereum, as well as playing in
Benefits include:
the growing DeFi space.
• 20-minute CEO session at a determined time during
Track content.
Benefits include:
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• Client branding in CoinDesk employee moderator
• 60-minute Sponsor session at a determined time
backgrounds.
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featuring presentation, demo, and Q&A.
• Client branding in transition slides between panels.
• Client branding in CoinDesk employee moderator
Branding can be a static image or animation no larger
backgrounds.
than 5 MB.
• Client branding in transition slides between panels.
• List of Track attendees including name, company, title,
Branding can be a static image or animation no larger
location, and email (see privacy statement).
than 5 MB.
• Pre-roll on Track VOD until July 31, 2021.
• List of Track attendees including name, company, title,
location, and email (see privacy statement). • Track labeled as “Foundations Track sponsored by
XXX” in all agenda and marketing materials.
• Pre-roll on Track VOD until July 31, 2021.
• Protocols excluded from sponsoring.
• Track labeled as “Unlocked 101 series sponsored by
XXX” in all agenda and marketing materials.
4
May 24 - 27, 2021
A Virtual Experience
CONSENSUS CRYPTO STATE EXPLORATION 1: THE FOURTH
TRACK - $40,000 TURNING: BITCOIN IN THE POST-
Exclusive - Deadline FRIDAY, APRIL 30 COVID ECONOMY - $25,000
The Consensus Crypto State track is designed to Exclusive - Deadline FRIDAY, APRIL 30
showcase regions of the world that have seen significant
Bitcoin is now destined to play an integral role in the
uptake in crypto adoption and entrepreneurship, while
post-Covid world. We explore the place of bitcoin,
connecting these regions with firms and talent that may
both as an asset, a worldview and as a response to
be interested in operating in these jurisdictions.
the extraordinary policies coming out of our financial,
technological and societal institutions.
Benefits include:
• 60-minute pre-recorded Sponsored Session at a Benefits include:
determined time during Track content. Content subject
• 25-minute sponsored slot for CEO fireside chat or
to approval by CoinDesk.
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presentation/Q&A within the three hour Exploration.
• Client branding in CoinDesk employee moderator
• Client branding in CoinDesk employee moderator
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backgrounds.
backgrounds.
• Client branding in transition slides between panels.
• Client branding in transition slides between panels.
Branding can be a static image or animation no larger
Branding can be a static image or animation no larger
than 5 MB.
than 5 MB.
• List of Track attendees including name, company, title,
• List of Exploration attendees including name,
location, and email (see privacy statement).
company, title, location, and email (see privacy
• Pre-roll on Track VOD until July 31, 2021. statement).
• Track labeled as “Consensus Crypto State sponsored • Pre-roll on Exploration VOD until July 31, 2021.
by XXX” in all agenda and marketing materials.
• Exploration labeled as “Exploration XXX sponsored by
XXX” in all agenda and marketing materials.
• Three hours scheduled between 12:00 - 3:00 p.m. ET
on Monday, May 24, 2021*.
5
May 24 - 27, 2021
A Virtual Experience
EXPLORATION 2: ETH2, ETH EXPLORATION 3: DIMENSION C:
“ENHANCERS” AND SMART LIFE IN THE PARALLEL FINANCIAL
MONEY - $25,000 SYSTEM - $25,000
Exclusive - Deadline FRIDAY, APRIL 30 Exclusive - Deadline FRIDAY, APRIL 30
The DeFi boom and the launch of Eth2 in 2020 paved The quixotic dream of crypto has always been personal
the way for explosive innovation around financial financial freedom without reliance on traditional
services. We explore how value accrues across the tech intermediaries. Today, more than ever, these technologies
stack, where smart money is to be made and the role of are offering individuals a self-sovereign financial future.
“Eth-Enhancing” smart contract platforms in this new This Exploration examines the trails being blazed and the
ecosystem. people leading the charge.
Benefits include: Benefits include:
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• 25-minute sponsored slot for CEO fireside chat or • 25-minute sponsored slot for CEO fireside chat or
presentation/Q&A within the three hour Exploration. presentation/Q&A within the three hour Exploration.
SO
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• Client branding in CoinDesk employee moderator • Client branding in CoinDesk employee moderator
backgrounds. backgrounds.
• Client branding in transition slides between panels. • Client branding in transition slides between panels.
Branding can be a static image or animation no larger Branding can be a static image or animation no larger
than 5 MB. than 5 MB.
• List of Exploration attendees including name, • List of Exploration attendees including name,
company, title, location, and email (see privacy company, title, location, and email (see privacy
statement). statement).
• Pre-roll on Exploration VOD until July 31, 2021. • Pre-roll on Exploration VOD until July 31, 2021.
• Exploration labeled as “Exploration XXX sponsored by • Exploration labeled as “Exploration XXX sponsored by
XXX” in all agenda and marketing materials. XXX” in all agenda and marketing materials.
• Three hours scheduled between 4:00 - 7:00 p.m. ET on • Three hours scheduled between 8:00 - 11:00 p.m. ET
Monday, May 24, 2021*. on Monday, May 24, 2021*.
6
May 24 - 27, 2021
A Virtual Experience
EXPLORATION 4: CHINA’S EXPLORATION 5: BITCOIN FOR
(BLOCKCHAIN) SUPERPOWER ADVISORS - $25,000
AMBITIONS - $25,000 Exclusive - Deadline FRIDAY, APRIL 30
Exclusive - Deadline FRIDAY, APRIL 30 Bitcoin is a critical asset allocation play, and financial
advisors - now more than ever - need to get up to speed
From its digital yuan to its Blockchain-Based Services
on how to help their clients gain exposure to the asset
Network (BSN) to adoption by its multinational banks,
and manage risk. This Exploration is a mini-version of
China’s blockchain ambitions are grand and sweeping.
CoinDesk’s inaugural Bitcoin for Advisors event (held
Are crypto and blockchain technologies set to become
in Nov 2020) that continues the work educating the
a flashpoint in the new multipolar world? We explore
investment advisor community and helping everyone
what the outside world needs to know about China’s
beat the bankers.
blockchain endgame.
Benefits include:
Benefits include:
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• 25-minute sponsored slot for CEO fireside chat or
• 25-minute sponsored slot for CEO fireside chat or
presentation/Q&A within the three hour Exploration.
presentation/Q&A within the three hour Exploration.
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• Client branding in CoinDesk employee moderator
• Client branding in CoinDesk employee moderator
backgrounds.
backgrounds.
• Client branding in transition slides between panels.
• Client branding in transition slides between panels.
Branding can be a static image or animation no larger
Branding can be a static image or animation no larger
than 5 MB.
than 5 MB.
• List of Exploration attendees including name,
• List of Exploration attendees including name,
company, title, location, and email (see privacy
company, title, location, and email (see privacy
statement).
statement).
• Pre-roll on Exploration VOD until July 31, 2021.
• Pre-roll on Exploration VOD until July 31, 2021.
• Exploration labeled as “Exploration XXX sponsored by
• Exploration labeled as “Exploration XXX sponsored by
XXX” in all agenda and marketing materials.
XXX” in all agenda and marketing materials.
• Three hours scheduled between 12:00 - 3:00 p.m. ET
• Three hours scheduled between 8:00 - 11:00 a.m. ET
on Tuesday, May 25, 2021*.
on Tuesday, May 25, 2021*.
7
May 24 - 27, 2021
A Virtual Experience
EXPLORATION 6: TRADE SECRETS EXPLORATION 7: THE CENTRAL
- $25,000 BANKS STRIKE BACK: CBDCS AND
Exclusive - Deadline FRIDAY, APRIL 30 MONETARY INNOVATION - $25,000
Trading and yield generation strategies. Investment Exclusive - Deadline FRIDAY, APRIL 30
theses. Market intelligence. This Exploration is designed
COVID-19 catalyzed a rapid advance in research and
to help investors of all stripes hone their skill sets and
deployment of digital currencies by central banks,
stay abreast of crypto market developments.
with nearly every such bank in the world researching
or undertaking these projects. We explore the pace
Benefits include: of development, lessons learned, and how these will
interplay with bitcoin.
• 25-minute sponsored slot for CEO fireside chat or
presentation/Q&A within the three hour Exploration.
Benefits include:
• Client branding in CoinDesk employee moderator
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backgrounds. • 25-minute sponsored slot for CEO fireside chat or
presentation/Q&A within the three hour Exploration.
• Client branding in transition slides between panels.
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Branding can be a static image or animation no larger • Client branding in CoinDesk employee moderator
than 5 MB. backgrounds.
• List of Exploration attendees including name, • Client branding in transition slides between panels.
company, title, location, and email (see privacy Branding can be a static image or animation no larger
statement). than 5 MB.
• Pre-roll on Exploration VOD until July 31, 2021. • List of Exploration attendees including name,
company, title, location, and email (see privacy
• Exploration labeled as “Exploration XXX sponsored by statement).
XXX” in all agenda and marketing materials.
• Pre-roll on Exploration VOD until July 31, 2021.
• Three hours scheduled between 8:00 - 11:00 p.m. ET
on Tuesday, May 25, 2021*. • Exploration labeled as “Exploration XXX sponsored by
XXX” in all agenda and marketing materials.
• Three hours scheduled between 8:00 - 11:00 a.m. ET
on Wednesday, May 26, 2021*.
8
May 24 - 27, 2021
A Virtual Experience
EXPLORATION 8: THE GREEN EXPLORATION 9: WHAT ARE YOU
(CRYPTO) REVOLUTION - $25,000 WORTH? THE ECONOMICS OF
Exclusive - Deadline FRIDAY, APRIL 30 PRIVACY - $25,000
While Bitcoin’s energy consumption has been its Achilles Exclusive - Deadline FRIDAY, APRIL 30
Heel in the court of public opinion, many in the crypto
Cryptocurrency and bitcoin re-invigorated the
community are building blockchain solutions aimed
conversation around privacy and censorship resistance.
at making finance greener, not less. We explore what
As tech giants engage in increasingly aggressive
eco-friendly bitcoin mining techniques, decentralized
manipulation techniques and censorship, the value of
environmental data verification, and low-carbon digital
decentralized technologies is becoming more salient.
assets offer to ESG-conscious investors and asset
How are crypto systems incentivizing and rewarding
managers.
users and builders who put privacy first? How can
blockchain-based systems make decentralized web
Benefits include: infrastructure more than a luxury?
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• 25-minute sponsored slot for CEO fireside chat or Benefits include:
presentation/Q&A within the three hour Exploration.
• 25-minute sponsored slot for CEO fireside chat or
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• Client branding in CoinDesk employee moderator presentation/Q&A within the three hour Exploration.
backgrounds.
• Client branding in CoinDesk employee moderator
• Client branding in transition slides between panels. backgrounds.
Branding can be a static image or animation no larger
• Client branding in transition slides between panels.
than 5 MB.
Branding can be a static image or animation no larger
• List of Exploration attendees including name, than 5 MB.
company, title, location, and email (see privacy
• List of Exploration attendees including name,
statement).
company, title, location, and email (see privacy
• Pre-roll on Exploration VOD until July 31, 2021. statement).
• Exploration labeled as “Exploration XXX sponsored by • Pre-roll on Exploration VOD until July 31, 2021.
XXX” in all agenda and marketing materials.
• Exploration labeled as “Exploration XXX sponsored by
• Three hours scheduled between 12:00 - 3:00 p.m. ET XXX” in all agenda and marketing materials.
on Wednesday, May 26, 2021*.
• Three hours scheduled between 8:00 - 11:00 p.m. ET
on Wednesday, May 26, 2021*.
9
May 24 - 27, 2021
A Virtual Experience
EXPLORATION 10: ARE WE THERE EXPLORATION 11: CRYPTO NEO-
YET? THE QUEST FOR CRYPTO BANKING - $25,000
LEGAL CLARITY - $25,000 Exclusive - Deadline FRIDAY, APRIL 30
Exclusive - Deadline FRIDAY, APRIL 30 From Brian Brooks’s bold reforms within the Office of the
Comptroller of the Currency to Wyoming’s new special
With a new U.S. Presidential administration and new
depository charters; from J.P. Morgan’s openness to
European crypto regulations coming into play, crypto
banking crypto clients to neo-banks such as Revolut and
legal matters are more critical than ever in 2021. This
CashApp becoming crypto onramps to the masses, the
module explores new legislation and policy debates
last 12 months have witnessed remarkable advances in
around the Travel Rule, stablecoins, unhosted wallets,
the crypto industry’s bankability. We take a look at how
consumer protection, and other critical issues.
crypto has gone from persona-non grata to the shiny new
thing.
Benefits include:
Benefits include:
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• 25-minute sponsored slot for CEO fireside chat or
• 25-minute sponsored slot for CEO fireside chat or
presentation/Q&A within the three hour Exploration.
presentation/Q&A within the three hour Exploration.
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• Client branding in CoinDesk employee moderator
• Client branding in CoinDesk employee moderator
backgrounds.
backgrounds.
• Client branding in transition slides between panels.
• Client branding in transition slides between panels.
Branding can be a static image or animation no larger
Branding can be a static image or animation no larger
than 5 MB.
than 5 MB.
• List of Exploration attendees including name,
• List of Exploration attendees including name,
company, title, location, and email (see privacy
company, title, location, and email (see privacy
statement).
statement).
• Pre-roll on Exploration VOD until July 31, 2021.
• Pre-roll on Exploration VOD until July 31, 2021.
• Exploration labeled as “Exploration XXX sponsored by
• Exploration labeled as “Exploration XXX sponsored by
XXX” in all agenda and marketing materials.
XXX” in all agenda and marketing materials.
• Three hours scheduled between 8:00 - 11:00 a.m. ET
• Three hours scheduled between 12:00 - 3:00 p.m. ET
on Thursday, May 27, 2021*.
on Thursday, May 27, 2021*.
10May 24 - 27, 2021
A Virtual Experience
EXPLORATION 12: CRYPTO SPONSORED SESSION - $20,000
ASSET MANAGEMENT - 5 Available - Deadline FRIDAY, APRIL 16
$25,000 Sponsor will host one (1) 30-minute session during the Conference between
Exclusive - Deadline FRIDAY, APRIL 30 Monday, May 24th and Thursday, May 27th, 2021.
This Exploration examines the inflow of new • Session time options are (all times ET):
institutional entrants to the crypto markets, while - Monday, May 24: 11:00 a.m. - 12:00 p.m. ; 3:00 - 4:00 p.m. ;
breaking down what CFOs and CIOs need to know 7:00 - 8:00 p.m.
about buying, custodying, and trading these assets.
Tuesday, May 25: 7:00 - 8:00 a.m. ; 11:00 a.m. - 12:00 p.m. ;
-
3:00 - 4:00 p.m. ; 7:00 - 8:00 p.m.
Benefits include:
Wednesday, May 26: 7:00 - 8:00 a.m. ; 11:00 a.m. -12:00 p.m. ;
-
• 25-minute sponsored slot for CEO fireside chat 3:00 - 4:00 p.m. ; 7:00 - 8:00 p.m.
or presentation/Q&A within the three hour
- Thursday, May 27: 7:00 - 8:00 a.m. ; 11:00 a.m. - 12:00 p.m. ;
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Exploration.
3:00 - 4:00 p.m.
• Client branding in CoinDesk employee
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moderator backgrounds. • All Sessions are pre-recorded.
• Client branding in transition slides between • The Session is hosted by the Sponsor, and the Sponsor must build the
panels. Branding can be a static image or Session agenda including the content and assigning speakers.
animation no larger than 5 MB. • Sponsor will work with CoinDesk to ensure the content of the Session aligns
• List of Exploration attendees including name, with the overall Conference content strategy.
company, title, location, and email (see privacy • The Sponsored Sessions will be included in the Conference agenda. The
statement). agenda will include the Session time, Session title, and Sponsor’s name.
• Pre-roll on Exploration VOD until July 31, 2021. • Includes one (1) tagged tweet within 24-hours before the Sponsored Session
• Exploration labeled as “Exploration XXX and one (1) email sent to all registered attendees the morning of the Session
sponsored by XXX” in all agenda and marketing highlighting all Sponsored Sessions that day.
materials. • CoinDesk will provide Sponsor a recording of the Session within ten (10)
• Three hours scheduled between 4:00 - 7:00 p.m. business days of the close of the Conference.
ET on Thursday, May 27, 2021*. • CoinDesk will provide a list within ten (10) business days post Conference
of all attendees, including name, company, title, and email, who visited the
Session (see privacy statement).
• Session information is due to CoinDesk no later than Friday, April 30.
11May 24 - 27, 2021
A Virtual Experience
REGISTRATION PAGE - $30,000
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Exclusive - Deadline FRIDAY, APRIL 30
Sponsor will have exclusive branding on the Conference registration page, as well as
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exclusive branding and sponsor messaging in every registration confirmation email.
Sponsor messaging to not exceed 150 words.
COINDESK.COM HIGH IMPACT PUSHDOWN - $35,000
Exclusive - Deadline FRIDAY, May 7 LD
Sponsor to have exclusive branding through CoinDesk.com’s high impact pushdown
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unit for the Monday and Tuesday of Consensus 2021. Pushdown runs for the first two
impressions of each user. Desktop unit size of 1260x250 and mobile unit size of 350x250.
12May 24 - 27, 2021
A Virtual Experience
COINDESK TV
Deadline FRIDAY, April 16
- Day One: $23,500 (Exclusive)
- Day Two: $23,500 (Exclusive)
- Day Three: $23,500 (Exclusive)
- Whole Conference Exclusive: $65,000
Sponsors will have exclusive daily sponsorship of CoinDesk TV’s Conference coverage. Coverage will be
for five (5) hours each day on Monday through Wednesday of the Conference. Exclusive sponsorship for
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all three days is available. Distribution will be through CoinDesk.com, Twitter, YouTube, and others to be
determined. Execution details include:
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• 20% (VOD & live) pre-roll SOV throughout May 2021, minus non-sponsored Consensus days. 20% mid-
roll throughout May 2021 as added value.
• Two live sponsored segments pre-event in May with VOD posted on Twitter with Sponsor tag. This is
editorial controlled content.
• 100% SOV pre-roll & mid-roll on sponsored Conference day, including all clips distributed through social.
• 100% banner SOV on CoinDesk.com video landing page for Conference sponsored day as added value.
• CEO or mutually-agreed upon company executive interview on sponsored day.
• Sponsor logo in opening and closing graphics and integrated in segment graphics.
• Twitter promotion includes three (3) tagged pre-Conference tweets.
• Creative assets due Friday, April 16, 2021.
13May 24 - 27, 2021
A Virtual Experience
CONSENSUS 2021 COUNTDOWN CLOCK - $15,000 per month
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Exclusive - Rolling Deadline
Sponsor branding on CoinDesk.com homepage. Sponsor logo runs globally, and the branding is
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clickable to Sponsor URL. Sponsorship begins as early as February 2021 and runs until the start of the
Conference. Sponsor logo will be added within 10 business days of logo received.
SPONSORED EMAIL - $10,000
4 Available - Deadline FRIDAY, MAY 14
CoinDesk will provide Sponsor with one (1) exclusive
email campaign on a predetermined date before or
after the Conference which will be sent to all registered
attendees at the time of send. The email will include
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the Conference header and the following assets:
Sponsor logo or artwork, 350-word text section, and a
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URL redirect. Copy is due ten (10) business days prior
to send and must be approved by CoinDesk. Sponsor
will be provided with a proof of the email if copy
is provided by the due date. CoinDesk will provide
performance metrics within five (5) business days of
send. Available dates pending availability are May 12-21
and May 31-June 2 with max of one per day.
14May 24 - 27, 2021
A Virtual Experience
CONSENSUS 2021 SPONSOR BRANDING - $2,500
Unlimited - Deadline THURSDAY, MAY 20
Sponsor to have a clickable logo placement on the Sponsor page within the Conference
platform. Logo minimum size 480 x 240 pixels. In JPG and PNG files, and logo and URL
are due by Wednesday, May 19.
* All times subject to change
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