FOOTWEAR COLLECTION SS 2020

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CONTINUE READING
FOOTWEAR COLLECTION SS 2020
FOOTWEAR COLLECTION SS 2020
FOOTWEAR COLLECTION SS 2020
8   INTRO

12   ORIGIN

32   PLASMA MID

46   PLASMA

60   FORGE

78   C.A.S. FOOTBEDS

82   POP
FOOTWEAR COLLECTION SS 2020
LIVE
THE
MOMENT
FOOTWEAR COLLECTION SS 2020
SS 2020 FOOTWEAR COLLECTION                                                             FIT
For Spring ’20, Tecnica momentum in outdoor footwear continues to build, by bringing to market      Fit is the most important feature of all footwear. At Tecnica, we take fit seriously and have
two new products utilizing the award-winning C.A.S. technology.                                     developed unique solutions that deliver an incredible, out-of-the box fit.
                                                                                                    In addition, we have developed the only, truly customizable outdoor footwear
Introducing Origin, the first trail running shoe with an in-store customizable fit.                 in the market delivering an in-store, personalized fit in only 20 minutes.
The concept introduces a completely new design approach to the running shoe category, based
first on the anatomy of the consumer and then by applying an in-store thermo-molding process.
The end-result delivers all trail runners the same intended level of performance and ideal fit,
regardless of gender or body characteristics.

New in the hiking footwear category comes Plasma Mid S - a boot version of the successful
                                                                                                    THE ULTIMATE DESIGN
Plasma, which launched in stores this season. Bridging the gap between boot and shoe, the mid-      Introducing the best performing footwear with the most innovative technologies and modern
cut hiker combines best-in-class features and materials, delivering unparalleled comfort and fit.   design. Footwear your customers will want to wear not only for their designed use, but also
The new additions combined with the proven successes solidify Tecnica’s commitment                  before and after...
to offering highly innovative footwear for the best specialty retailers.

“We feel that by combining our technologies with the knowledge and personalized service of
the world’s most respected outdoor and running retailers, we can together provide the best
experience for the outdoor community.” – Federico Sbrissa                                           VERSATILITY
                                                                                                    Versatility means combining progressive style with optimal performance for a wide variety
                                                                                                    of situations, conditions and terrain. Therefore, we designed a number of unique technologies
                                                                                                    to increase the range of use of all our footwear.
FOOTWEAR COLLECTION SS 2020
SS 2020 FOOTWEAR COLLECTION

    For decades, wearing boots that did not fit or required long break-in times
    was the norm. With Custom Adaptive Shape technology,
    Tecnica has established a new norm.
    You can now expect a level of comfort, precision and performance that meets
    your individual needs.

    TECNICA C.A.S. – Custom Adaptive Shape
    In 2018, Tecnica introduced the FORGE, the industry’s first, truly customizable boot.
    In only 20 minutes, one can experience an in-store customization process that results in
    a personalized and unique fit– a fit SHAPED FOR YOU.

    > No more boots that are too tight or too roomy.

    > No more heel pressure or not enough heel hold.

    > No more need to buy expensive after-market footbeds.

    > No break-in time; the fit is perfect from the very first step.

8
FOOTWEAR COLLECTION SS 2020
ORIGIN.
BORN
WITH YOU.

THE FIRST TRAIL RUNNING SHOE
WITH CUSTOMIZABLE FIT,
IN STORE IN 20 MINUTES.

                               #TECNICAORIGIN
FOOTWEAR COLLECTION SS 2020
ORIGIN SS 2020

                                 1                                    WS
                                                                                      GENDER
                                                                                                                        MS

                      BEYOND GENDER
                       SPECIFICALLY DESIGNED
                                                DESIGNED ON SPECIFIC WOMEN ANATOMY               DESIGNED ON SPECIFIC MEN ANATOMY

      A NEW DESIGN
        APPROACH,
      BUILT AROUND
     THE CONSUMER.
                                2
 SAME PERFORMANCE,       BODY TYPE
                                                                                     BODY TYPE
  SAME SHOE WEIGHT,    SPECIFICALLY DESIGNED
  WHOEVER YOU ARE.
                                                    -    55 KG +                                       -     75 KG +
        ORIGIN.
     BORN WITH YOU.

                                3
                      SHAPED FOR YOU
                       IN STORE IN 20 MINUTES

                                                                             CUSTOMIZATION PROCESS
FOOTWEAR COLLECTION SS 2020
ORIGIN SS 2020

                 ORIGIN
                 BORN
                 WITH YOU
FOOTWEAR COLLECTION SS 2020
ORIGIN SS 2020

    BEYOND GENDER

Tecnica launches an industry
first by specifically designing
Origin not only based on gender,
but also on the uniqueness
of one’s body characteristics.
The fit & aesthetics are optimized
for women and men from
the beginning.

             WS                                                                       MS

> Built for women’s lighter weights          > Built for men’s weights to deliver
  to deliver the appropriate level             the appropriate level of cushioning
  of cushioning and support.                   and support.

> Built on a women’s specific lasts, fully   > Built on a men’s specific lasts.
  customizable to also accommodate
  the narrowest heels.                       > Specific upper design with attention
                                               to men’s unique foot shape.
> Specific upper design with attention
  to women’s unique foot shape.
FOOTWEAR COLLECTION SS 2020
ORIGIN SS 2020

                  SPECIFICALLY DESIGNED FOR BODY TYPE:
                 FOOT-HOLD AND UPPER SUPPORT OPTIMIZED
                          FOR RUNNER’S WEIGHT

EXTERNAL SIDE                                                                                              EXTERNAL SIDE

                            ORIGIN LT                    - 75 KG               75 KG +
                                                                                               ORIGIN XT
                                                         - 55 KG              55 KG +
 INTERNAL SIDE                                                                                             INTERNAL SIDE

                                                         SPECIFIC SUPPORT   SPECIFIC SUPPORT
ORIGIN SS 2020

                 SPECIFICALLY DESIGNED FOR BODY TYPE:
                 CUSHIONING AND PROTECTION OPTIMIZED
                         FOR RUNNER’S WEIGHT

                                                            DROP 9mm            DROP 9mm

 19mm                                                                                                                   22mm
                                                                         9mm   12mm

EXTERNAL SIDE                                                                                                      EXTERNAL SIDE

                                                          - 75 KG                     75 KG +
                           ORIGIN LT                      - 55 KG                     55 KG +          ORIGIN XT
 INTERNAL SIDE                                                                                                     INTERNAL SIDE

                                                        SPECIFIC EVA DENSITY    SPECIFIC EVA DENSITY

                                                         SPECIFIC RESPONSE       SPECIFIC CUSHION

                                                         SPECIFIC SUPPORT        SPECIFIC SUPPORT

 19mm                                                                                                                   22mm
                                                                         9mm   12mm
ORIGIN SS 2020

                          ORIGIN IS THE FIRST TRAIL RUNNING SHOE
                                                                                                                                  THERMOFORMING UPPER ZONES
                                  WITH CUSTOMIZABLE FIT.

                                              COMPRESSION
                                             EVA COMPOUND
                                                      FITS
                                              TO NARROW AND LARGE
                                                   FOREFOOT

                                              THERMOPLASTIC
                                                  INSERT
                                                   WRAPS HEEL
                                                  AND SUPPORTS
                                                  PLANTAR ARCH

     FEATURES
     > Fully customizable arch and heel cup for incredibly natural support and foot-hold.           CUSTOMIZATION AREAS
     > Supportive trail running specific designed thermo-formable inserts.                          > Customizable heel pocket for perfect heel hold.

     > Customizable eva layer on the forefoot and heel shock areas offers comfort and cushioning.   > Customizable arch matches the customizable footbed for ultimate arch support.
ORIGIN SS 2020

                                                           TRIPLE ACTION
     INNOVATIVE LACING
                                                           SHANK PLATE

Integrated laces system,
precise and self locking.                        Forefoot ess EVA plate
                                                       protects the foot
                                                  from hard, edgy rocks.

                                                          Sole integrity
         MESH INSERT                                  Inversion friendly
                                                     Eversion resistant

Forefoot mesh insert,
breathable and protective.
                                                         OUTSOLE DESIGN

                                                       Traction Pattern
   SOCK CONSTRUCTION

A unique wrapping construction
                                                     Breaking Pattern
for a real second skin effect.

One single lamination of multiple materials
to reduce weight, optimize foot hold,
reduce pressure points.                                Lateral Traction
Features thermo-formable customization inserts
and the different foot hold inserts.

                                                          Vibram® megagrip technology
                                                               and specific studs design
                                                  allowing control and high performance
                                                                          in all condition.
ORIGIN SS 2020

                      ORIGIN MEN

                      ORIGIN LT MS
                      BLACK - DUSTY LAVA 11240000 001

                      ORIGIN XT MS
                      BLACK - DUSTY LAVA 11240100 001

                      Upper: Elastic polyester fabric with TPU laminated reinforcement
                      and TPU customizable inner-shell
                      Lining: Breathable mesh lining
                      Midsole: LT / XT Men’s specific dual-density EVA Midsole with TPU
                      shank and forefoot rock protection plate
                      Footbed: C.A.S. Customizable – Running specific
                      Outsole: Vibram® Origin with Megagrip compound
                      Weight: LT 305 (8 UK / 9 US) - XT 310g (8 UK / 9 US)
                      Sizes: UK 6 - 13,5 / US 7 - 14.5

26
ORIGIN SS 2020

                      ORIGIN WOMEN

                      ORIGIN LT WS
                      BLACK - RICH LAGUNA 21240000 001

                      ORIGIN XT WS
                      BLACK - RICH LAGUNA 21240100 001

                      Upper: Elastic polyester fabric with TPU laminated reinforcement
                      and TPU customizable inner-shell
                      Lining: Breathable mesh lining
                      Midsole: LT / XT Women’s specific dual-density EVA Midsole with
                      TPU shank and forefoot rock protection plate
                      Footbed: C.A.S. Customizable - Running specific
                      Outsole: Vibram® Origin with Megagrip compound
                      Weight: LT 260 (5 UK / 7 US) - XT 265 (5 UK / 7 US)
                      Sizes: UK 3,5 – 8,5 / US 5.5 – 10.5

28                                                                                       29
PLASMA.
SHAPED
FOR YOU.

THE FIRST OUTDOOR SHOE
WITH CUSTOMIZABLE FIT,
IN STORE IN 20 MINUTES.
PLASMA MID SS 2020

                                           THE ULTIMATE ANATOMICAL LAST

                              Benefitting from the evolution of the FORGE anatomical last, the
                                PLASMA features the same great out-of-the box fit with a full,
                          anatomic arch and heel shape. The last is designed to accommodate
                                                              our C.A.S. customizable footbed.

                                                                        STANDARD TREKKING LAST
                                                               Most outdoor shoes are designed and built
                                            around a generic flat last. Each brand has a different solution;
                                                each searching to accommodate the widest range of feet.

                                                                      TECNICA’S ANATOMICAL LAST
                                                         As with FORGE, we created a fully anatomic last
                                               offering a great out-of-the box fit, structured arch support
                                                                        and an anatomic “second skin” fit.

                                                       > Anatomically supportive arch and consequently,
                                                                       anatomically supportive footbed.

                                                                > Anatomically shaped heel offers secure
                                                                                heel-hold and wrapping.

32                                                                                                             33
PLASMA MID SS 2020

                                     PLASMA IS THE FIRST OUTDOOR SHOE
                                                                                                                          THERMOFORMING UPPER ZONES
                                          WITH CUSTOMIZABLE FIT.

       FEATURES                                                                                                                                       FEATURES
       > Fully customizable arch and heel cup                                                                                                         > Customizable heel pocket for perfect
         for incredibly natural support and foot-hold.                                                                                                  heel hold.

       > Supportive Trekking specific designed                                                                                                        > Customizable arch matches the customi-
         thermo-formable inserts.                                                                                                                       zable footbed for ultimate arch support.

       > Customizable EVA layer on the forefoot                                                                                                       > Customizable ankle pads adjust the size
         and heel shock areas offers comfort                                                                                                            and positioning of the malleolar pads
         and cushioning.                                                                                                                                to accommodate the wide range
                                                                                                                                                        of customer needs.
       > Perforated breathable zones.

       HEAT+PRESSURE EFFECTS:                                                                                                                         HEAT+PRESSURE EFFECTS:
          ORIGINAL SHAPE                                                                                                                                 ORIGINAL SHAPE
          AND                                                                                                                                            AND
          UNIQUE CUSTOMIZED SHAPE                                                                                                                        UNIQUE CUSTOMIZED SHAPE

     The first high-end, customizable footbed built specifically to match the unique last of   The first heat-customizable upper in the outdoor industry,
     our boots. All the benefits of a customized arch support without the disadvantages        which offers a high level of foot-hold, support and comfort.
     (trimming and changing the foot positioning) of expensive after-market solutions.         Tailor-made around each foot.

34                                                                                                                                                                                                 35
PLASMA MID SS 2020

              THE OVERLAP                                          FLEXIBLE
                DESIGN                                           CONSTRUCTION

     > Offers a more anatomical, out-of-the box fit      > Strobel upper construction with externally
       and reduces pressure points typical of standard     lasted EVA midsole for maximum cushioning
       gusset tongue construction.                         and comfort.

     > The new, anatomical overlap design                > Dual density EVA midsole with TPU shank
       perfectly matches the anatomic last.                offers cushioning, comfort and arch support.

     > Elastic fabric and Gore-Tex® lining               > De-structured upper design results in comfort
       on the collar area allows easy step-in.             and flexibility with a high level of support
                                                           due to the C.A.S. upper and footbed.

              SELF LOCKING                                           TRACTION
              LACE DESIGN                                            OUTSOLE

     > Precise micro-adjustability.                      > Trail running inspired forefoot design
                                                           for a high level of traction on muddy
     > No lace loosening while walking.                    or rolling terrain.

     > No lateral exposure eliminates                    > Block-shaped lugs in the perimeter
       breaking laces.                                     and heel for great stability.

     > Unique, even foot wrapping                        > Climbing zone and Vibram® Megagrip compound
       alleviates pressure points.                         optimal for light scrambling and Via Ferrata.
                                                           Grippy on wet and slippery terrain.

36                                                                                                         37
PLASMA MID SS 2020

                                                       PROTECTION
                                                 FROM VARIABLE CONDITIONS

                                                                                                                  PLASMA COLLECTION
                                                                                                                       SS 2020

     Premium upper materials offer water repellency and durability.
     Gore-tex® liners provide the ultimate combination of waterproofness and breathability.

     > Highly abrasion resistant Polyester fabric with TPU reinforcement is durable, light and water repellent.
     > Full rubber toe rand offers durability and grip while scrambling.
     > Gore-Tex® extended comfort lining is waterproof and breathable.

38                                                                                                                                    39
PLASMA MID SS 2020

     PLASMA MID S
     GTX® MEN                                                                                                                                                                                                 BLACK · SOMBER MARE
                                                                                                                                                                                                              11248700 001

                                                                                                                                                                                                              DARK PIEDRA · FRESH LAVA
                                                                                                                                                                                                              11248700 002

                                                                                                                                                                                                              NIGHT FIUME · SHADOW FIUME
                                                                                                                                                                                                              11248700 003

     Following last year’s successful introduction of the low-cut version, PLASMA MID S is a Tecnica new comer for 2020. Based on the
     same innovation, fit and design of its predecessor, PLASMA MID S offers ideal ankle support and more protection for technical hiking
     thanks to the mid-cut overlap collar design, delivering an un-matched level of flexibility, comfort, cushioning and walking ease.

     PLASMA MID S is first developed with a unique anatomical last, an exclusive overlap design, and self-locking lacing for optimum
     out-of-the-box fit and performance. To perfect the fit, C.A.S. unique patented technology allows a complete in-store fit customization
     through thermo-molding of the internal footbed and upper, delivering a precise fit with zero break-in time. This customization           Upper: Synthetic polyamide fabric with TPU laminated reinforcement Lining: Gore-Tex® Extended Comfort Footwear
     provides hikers with unparalleled comfort, arch support, heel hold and a blister-fee experience on the trail.
                                                                                                                                              Midsole: Agile system; Dual Density EVA plus TPU shank Footbed: C.A.S. Customizable - Hiking
     Gore-Tex® lining provides waterproofness and breathability, while the exclusive outsole with Vibram® Megagrip compound ensures           Outsole: Vibram® Plasma with Megagrip compound Weight: 490g (8 UK / 9 US) Sizes: UK 6 - 13,5 / US 7 - 14.5
     traction and grip on all terrain.
40                                                                                                                                                                                                                                                             41
PLASMA MID SS 2020

     PLASMA MID S
     GTX® WOMEN                                                                                                                                                                                              BLACK · RICH LAGUNA
                                                                                                                                                                                                             21248700 001

                                                                                                                                                                                                             SHADOW ALTURA · DEEP BACCA
                                                                                                                                                                                                             21248700 002

                                                                                                                                                                                                             SHADOW PIEDRA · DUSTY CAMPO
                                                                                                                                                                                                             21248700 003

     Following last year’s successful introduction of the low-cut version, PLASMA MID S is a Tecnica new comer for 2020.
     Based on the same innovation, fit and design of its predecessor, PLASMA MID S offers ideal ankle support and more protection
     for technical hiking thanks to the mid-cut overlap collar design, delivering an un-matched level of flexibility, comfort, cushioning
     and walking ease.

     PLASMA MID S is first developed with a unique anatomical last, an exclusive overlap design, and self-locking lacing for optimum
     out-of-the-box fit and performance.To perfect the fit, C.A.S. unique patented technology allows a complete in-store fit customization
     through thermo-molding of the internal footbed and upper, delivering a precise fit with zero break-in time.                             Upper: Synthetic polyamide fabric with TPU laminated reinforcement Lining: Gore-Tex® Extended Comfort Footwear
     This customization provides hikers with unparalleled comfort, arch support, heel hold and a blister-fee experience on the trail.
                                                                                                                                             Midsole: Agile system; Dual Density EVA plus TPU shank Footbed: C.A.S. Customizable - Hiking
     Gore-Tex® lining provides waterproofness and breathability, while the exclusive outsole with Vibram® Megagrip compound ensures          Outsole: Vibram® Plasma with Megagrip compound Weight: 430g (5 UK / 7 US) Sizes: UK 3,5 - 8,5 / US 5.5 - 10.5
     traction and grip on all terrain.
42                                                                                                                                                                                                                                                            43
PLASMA.
     SHAPED
     FOR YOU.

     THE FIRST OUTDOOR SHOE
     WITH CUSTOMIZABLE FIT,
     IN STORE IN 20 MINUTES.

44
PLASMA SS 2020

     PLASMA
                                                                    NEW COLOR

     GTX® MEN
                                                                                          DARK PIETRA · TRUE MARE
                                                                                          11248300 003

                                                                                          BLACK · SR LATERITE
                                                                                          11248300 001

                                                                                          DK DESERTO · DY STEPPA
                                                                                          11248300 002

                      Upper: 1.6mm Nubuck leather Lining: Gore-Tex® Extended Comfort Footwear
                      Midsole: Agile system; Dual Density EVA plus TPU shank Footbed: C.A.S. Customizable - Hiking
                      Outsole: Vibram® Plasma with Megagrip compound Weight: 450 g (8 UK / 9 US) Sizes: UK 6 - 13.5 / US 7 - 14.5

46                                                                                                                                  47
PLASMA SS 2020

                                                                    NEW COLOR

     PLASMA
     GTX® WOMEN
                                                                                           DEEP LAGO · FRESH LAGUNA
                                                                                           21248300 003

                                                                                           BLACK · DP BACCA
                                                                                           21248300 001

                                                                                           SW ALTURA · FH LAGUNA
                                                                                           21248300 002

                      Upper: 1.6mm Nubuck leather Lining: Gore-Tex® Extended Comfort Footwear
                      Midsole: Agile system; Dual Density EVA plus TPU shank Footbed: C.A.S. Customizable - Hiking
                      Outsole: Vibram® Plasma with Megagrip compound Weight: 380 g (5 UK / 7 US) Sizes: UK 3.5 - 8.5 / US 5.5 - 10.5

48                                                                                                                                     49
PLASMA SS 2020

                                                                                                                           NEW COLOR

                      The perfect shoe for modern hikers. PLASMA S GTX is
                      lightweight, flexible, agile and ultra comfortable while
                      offering amazing traction and support- even on the most

     PLASMA S
                      technical trails. Designed for those who prefer mobility
                      over ankle support and want to move faster
                      with lightweight packs for long distances.                                                                                 SHADOW ALTURA · SOFT PIEDRA

     GTX® MEN
                                                                                                                                                 11246000 004
                      The anatomic last, overlap design and self locking lace
                      design make for a perfect out-of-the box fit. Utilizing
                      the C.A.S. machine, the footbed and upper are fully
                      customizable to the individual’s anatomy. In only 20
                      minutes, one can experience an in-store customization
                      process that results in a personalized and unique fit.

                      Lined with Gore-Tex® Extended Comfort for the maximum
                      level of breathability and waterproofness. Exclusive
                      Vibram® outsole with Megagrip compound for approach-
                      like grip on rocky and wet terrain.

                                                                                                                                                 BLACK · RICH LAVA
                                                                                                                                                 11246000 001

                                                                                                                                                 DEEP MARE · SOMBER MARE
                                                                                                                                                 11246000 002

                                                                                 Upper: Synthetic polyamide fabric with TPU laminated reinforcement Lining: Gore-Tex® Extended Comfort Footwear
                                                                                 Midsole: Agile system; Dual Density EVA plus TPU shank Footbed: C.A.S. Customizable - Hiking
                                                                                 Outsole: Vibram® Plasma with Megagrip compound Weight: 430g (8 UK / 9 US) Sizes: UK 6 - 13,5 / US 7 - 14.5

50                                                                                                                                                                                                51
PLASMA SS 2020

                      Specifically designed for the female hiker. PLASMA S GTX
                      is lightweight, flexible, agile and ultra comfortable while
                      offering amazing traction and support- even on the most                                                  NEW COLOR

     PLASMA S
                      technical trails. For women who prefer mobility over ankle
                      support and want to move faster with lightweight packs for
                      long distances.

     GTX® WOMEN
                      The women’s specific anatomic last is shaped on a lower
                      heel and instep volume compared to our men’s anatomic                                                                           BLACK · SOMBER BACCA
                      last. Combined with the overlap design and self locking
                      lace, PLASMA S GTX offers a great out-of-the box fit.
                                                                                                                                                      21246000 004
                      Utilizing the C.A.S. machine, the footbed and upper are fully
                      customizable to the individual’s anatomy. This is a great
                      solution for women with narrow heels who often suffer
                      blistering and a lack of precision from their shoes. In only
                      20 minutes, one can experience an in-store customization
                      process that results in a personalized and unique fit.

                      Lined with Gore-Tex® Extended Comfort for the maximum
                      level of breathability and waterproofness. Exclusive
                      Vibram® outsole with Megagrip compound for approach-like
                      grip on rocky and wet terrain.

                                                                                                                                                      DEEP FIORI · SOMBER FIORI
                                                                                                                                                      21246000 003

                                                                                                                                                      MIDWAY PIEDRA · CLOUDY BACCA
                                                                                                                                                      21246000 001

                                                                                      Upper: Synthetic polyamide fabric with TPU laminated reinforcement Lining: Gore-Tex® Extended Comfort Footwear
                                                                                      Midsole: Agile system; Dual Density EVA plus TPU shank Footbed: C.A.S. Customizable - Hiking
                                                                                      Outsole: Vibram® Plasma with Megagrip compound Weight: 365g (5 UK / 7 US) Sizes: UK 3,5 - 8,5 / US 5.5 - 10.5

52                                                                                                                                                                                                     53
PLASMA SS 2020

                      The perfect shoe for modern hikers. PLASMA S is
                      lightweight, flexible, agile and ultra comfortable while
                      offering amazing traction and support- even on the most                                                      NEW COLOR

     PLASMA S
                      technical trails. Designed for those who prefer mobility over
                      ankle support and want to move faster with lightweight
                      packs for long distances.

     MEN
                      The anatomic last, overlap design and self locking lace
                                                                                                                                                             SHADOW FIUME · SOMBER ABISSO
                      design make for a perfect out-of-the box fit. Utilizing
                      the C.A.S. machine, the footbed and upper are fully                                                                                    11246100 004
                      customizable to the individual’s anatomy. In only 20
                      minutes, one can experience an in-store customization
                      process that results in a personalized and unique fit.

                      Ventilated mesh lining offers the maximum level of
                      breathability. Exclusive Vibram® outsole with Megagrip
                      compound results in an approach-like grip on rocky and
                      wet terrain.

                                                                                                                                                             BLACK · DUSTY LAVA
                                                                                                                                                             11246100 001

                                                                                      Upper: Synthetic polyamide fabric with TPU laminated reinforcement Lining: Breathable mesh lining
                                                                                      Midsole: Agile system; Dual Density EVA plus TPU shank Footbed: C.A.S. Customizable - Hiking
                                                                                      Outsole: Vibram® Plasma with Megagrip compound Weight: 415g (8 UK / 9 US) Sizes: UK 6 - 13,5 / US 7 - 14.5

54                                                                                                                                                                                                 55
PLASMA SS 2020

                      Specifically designed for the female hiker. PLASMA S
                      is lightweight, flexible, agile and ultra comfortable while
                      offering amazing traction and support- even on the most                                                 NEW COLOR

     PLASMA S
                      technical trails. For women who prefer mobility over
                      ankle support and want to move faster with lightweight
                      packs for long distances.

     WOMEN
                      The women’s specific anatomic last is shaped on a
                      lower heel and instep volume compared to our men’s                                                                                  MIDWAY ALTURA · SOMBER LAGUNA
                      anatomic last. Combined with the overlap design and                                                                                 21246100 003
                      self locking lace, PLASMA S offers a great out-of-the box
                      fit. Utilizing the C.A.S. machine, the footbed and upper
                      are fully customizable to the individual’s anatomy. This
                      is a great solution for women with narrow heels who
                      often suffer blistering and a lack of precision from their
                      shoes. In only 20 minutes, one can experience an in-store
                      customization process that results in a personalized
                      and unique fit.

                      Ventilated mesh lining offers the maximum level
                      of breathability. Exclusive Vibram® outsole with Megagrip
                      compound results in an approach-like grip on rocky
                      and wet terrain.

                                                                                                                                                          BLACK · DEEP FIORI
                                                                                                                                                          21246100 001

                                                                                    Upper: Synthetic polyamide fabric with TPU laminated reinforcement Lining: Breathable mesh lining
                                                                                    Midsole: Agile system; Dual Density EVA plus TPU shank Footbed: C.A.S. Customizable - Hiking
                                                                                    Outsole: Vibram® Plasma with Megagrip compound Weight: 350g (5 UK / 7 US) Sizes: UK 3,5 - 8,5 / US 5.5 - 10.5

56                                                                                                                                                                                                  57
FORGE.
     SHAPED
     FOR YOU.

     THE FIRST OUTDOOR SHOE
     WITH CUSTOMIZABLE FIT,
     IN STORE IN 20 MINUTES.

                               TRADE SHOW AND TRADE MEDIA AWARDS 2017

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                                                    OF THE S

                                                                      CONSUMER MEDIA AWARDS 2018
                                                                                                    STSIEGER
                                      2018                                                     TE
                                    EDITORSʼ
                                     CHOICE                                            ATION
                                                                                 INNOVWARD
                                                                                    A          ÜT
                                                                                                    TE N T E K KI N

                                                                                               H

                                                                                                                G
                                                                                                          R

58
FORGE SS 2020

                                    THE ULTIMATE ANATOMICAL LAST

                     We wanted to create a new, out-of-the box fit experience that
                        is both comfortable and precise. We achieved this goal by
                          designing a unique last, which is a true mirror of the foot.
                            With its fully anatomical shape, the forge last delivers
                      unparalleled fit and allows tecnica to pre-shape the FORGE
                                            and FORGE S with anatomical precision.

                                                                 STANDARD TREKKING LAST
                                                         All outdoor boots are designed and built
                                        around a generic last. Each brand has a different solution;
                                        each searching to accommodate the widest range of feet.

                                                               TECNICA’S ANATOMICAL LAST
                                      We created a true, fully anatomical last, including malleolar
                                  pads and a fully supportive arch. As the last is the starting point
                                        for every shoe, this unique approach allowed us to create
                                     a new generation of Trekking boots - completely anatomical,
                                                 pre-shaped, precise, supportive and comfortable.

                                                 > Anatomically supportive arch and consequently
                                                                 anatomically supportive footbed.

                                                 > Anatomically shaped ankle with malleolar pads
                                                                      for a fully pre-shaped cuff.

60                                                                                                      61
FORGE SS 2020

                                      FORGE IS THE FIRST OUTDOOR SHOE
                                                                                                                          THERMOFORMING UPPER ZONES
                                          WITH CUSTOMIZABLE FIT.

       FEATURES                                                                                                                                       FEATURES
       > Fully customizable arch and heel cup                                                                                                         > Customizable heel pocket for perfect
         for incredibly natural support and foot-hold.                                                                                                  heel hold.

       > Supportive Trekking specific designed                                                                                                        > Customizable arch matches the customi-
         thermo-formable inserts.                                                                                                                       zable footbed for ultimate arch support.

       > Customizable EVA layer on the forefoot                                                                                                       > Customizable ankle pads adjust the size
         and heel shock areas offers comfort                                                                                                            and positioning of the malleolar pads
         and cushioning.                                                                                                                                to accommodate the wide range
                                                                                                                                                        of customer needs.
       > Perforated breathable zones.

       HEAT+PRESSURE EFFECTS:                                                                                                                         HEAT+PRESSURE EFFECTS:
          ORIGINAL SHAPE                                                                                                                                 ORIGINAL SHAPE
          AND                                                                                                                                            AND
          UNIQUE CUSTOMIZED SHAPE                                                                                                                        UNIQUE CUSTOMIZED SHAPE

     The first high-end, customizable footbed built specifically to match the unique last of   The first heat-customizable upper in the outdoor industry,
     our boots. All the benefits of a customized arch support without the disadvantages        which offers a high level of foot-hold, support and comfort.
     (trimming and changing the foot positioning) of expensive after-market solutions.         Tailor-made around each foot.

62                                                                                                                                                                                                 63
FORGE SS 2020

              THE OVERLAP                                           ADAPTIVE SOLE
                DESIGN                                                 DESIGN

     > Relieves pressure points on the larger               > Lower midsole layer: Soft density EVA allows the
       and more sensitive medial malleolar pad.               deformation of the lugs to adapt to different terrains.

     > Allows more space for customization inserts          > Central layer: Hard ESS EVA protects the foot
       on the inner malleolar pad, where there is usually     from hard, edgy rocks.
       the widest variation in foot shapes.
                                                            > Upper layer: Mid density EVA is light, flexible
     > The new anatomical overlap design                      and cushioned to deliver the maximum level
       perfectly matches the anatomic last.                   of comfort.

     > Elastic fabric and Gore-Tex® lining                  > Vibram® Megagrip Compound delivers the ultimate
       on the collar area allows easy step-in.                level of grip and durability on all surfaces and terrain.

              SELF LOCKING                                         ADAPTIVE UPPER
              LACE DESIGN                                            MATERIALS

     > Precise micro-adjustability.                         > High-level of adaptability
                                                              during customization.
     > No lace loosening while walking.
                                                            > High-level of flexibility and comfort
     > No lateral exposure eliminates                         while walking.
       breaking laces.

     > Unique, even foot wrapping
       alleviates pressure points.

64                                                                                                                        65
FORGE SS 2020

                                                PROTECTION
                                          FROM VARIABLE CONDITIONS

                                                                                                            FORGE COLLECTION
                                                                                                                SS 2020

     The use of premium nubuck leather on the FORGE and the uniquely developed stretch dwr treated fabric
     on the FORGE S, offers water repellency and durability.

     Gore-Tex® liners provide the ultimate combination of waterproofness and breathability to ensure
     our shoes are both durable and comfortable anytime, everywhere…

66                                                                                                                             67
FORGE SS 2020

                                                                                                                                                                                NEW COLOR

     FORGE GTX®
     MEN
                                                                                                                                                                                                         SHADOW ALTURA · DEEP LATERITE
                                                                                                                                                                                                         11243000 021

                                                                                                                                                                                                         COFFEE · GREEN
                                                                                                                                                                                                         11243000 010

                                                                                                                                                                                                         BLACK · ORANGE
                                                                                                                                                                                                         11243000 012

     The award-winning, ultimate trekking boot. Designed to meet the demands of serious trekkers that are looking for
     the highest level of comfort and protection. Move confidently on variable terrain whether single or multi-day treks.

     The FORGE features our innovative technologies with the comfort, look and natural feel of Nubuck leather.              Upper: 1,8mm Nubuck leather with stretch fabric base Lining: Gore-Tex® Extended Comfort Footwear
     The upper utilizes an elastic fabric on the collar and instep to allow flexibility and easy step-in.                   Midsole: Adaptive system; 2 Layers of EVA combined with 1 layer of ESS Footbed: C.A.S. Customizable - Trekking
     The Nubuck leather naturally conforms to the thermo-formable inserts during the customization process.                 Outsole: Vibram® Forge with Megagrip compound Weight: 620gr (8 UK / 9 US) Sizes: UK 6 - 13,5 / US 7 - 14.5

68                                                                                                                                                                                                                                           69
FORGE SS 2020

                                                                                                                                                                   NEW COLOR

     FORGE GTX®
     WOMEN                                                                                                                                                                                   BLACK · CLOUDY LICHENE
                                                                                                                                                                                             21243000 021

                                                                                                                                                                                             DARK DESERTO · RICH BACCA
                                                                                                                                                                                             21243000 020

                                                                                                                                                                                             ASPHALT · BLUE
                                                                                                                                                                                             21243000 019
     Specifically designed for women, the fit and performance of the women’s FORGE offers female trekkers the ultimate
     experience for long days on the trail. Features Nubuck leather, all the innovative technologies and is built around
     a fully anatomical women’s specific last. This last is built around the shape of the female foot with reduced volume
     in the heel, forefoot and instep areas as well as women specific positioning of the malleolar pads.

     The C.A.S. customizable footbed is also pre-shaped on a women’s last further enhancing the performance
                                                                                                                            Upper: 1,8mm Nubuck leather with stretch fabric base Lining: Gore-Tex® Extended Comfort Footwear
     and comfort. The result is a great out-of-the box fit. The customization capabilities fine-tune the fit especially
     addressing those who need more foot and heel hold eliminating the pain and blistering that results from shoes          Midsole: Adaptive system; 2 Layers of EVA combined with 1 layer of ESS Footbed: C.A.S. Customizable - Trekking
     that are not lasted for women.                                                                                         Outsole: Vibram® Forge with Megagrip compound Weight: 520gr (5 UK / 7 US) Sizes: UK 3,5 - 8,5 / US 5.5 - 10.5

70                                                                                                                                                                                                                                           71
FORGE SS 2020

     FORGE S GTX®
     MEN
                                                                                                                                                                                         BLACK · ORANGE
                                                                                                                                                                                         11243100 012

                                                                                                                                                                                         SHADOW GIUNGLA · DUSTY CAMPO
                                                                                                                                                                                         11243100 028

                                                                                                                                                                                         ASPHALT · GREEN
                                                                                                                                                                                         11243100 027

     The ultimate trekking boot. Designed to meet the demands of serious trekkers that are looking for the highest
     level of comfort and protection. Move confidently on variable terrain whether single or multi-day treks.
                                                                                                                     Upper: High abrasion resistance stretch fabric with TPU lamination Lining: Gore-Tex® Extended Comfort Footwear
     The FORGE S is a full synthetic version built with an innovative fabric developed by Tecnica that is durable
     and offers the elasticity to conform to the anatomy of the foot when thermo-formed. A heat-lamination           Midsole: Adaptive system; 2 Layers of EVA combined with 1 layer of ESS Footbed: C.A.S. Customizable - Trekking
     of TPU film adds protection and durability.                                                                     Outsole: Vibram® Forge with Megagrip compound Weight: 610g (8 UK / 9 US) Sizes: UK 6 - 13,5 / US 7 - 14.5

72                                                                                                                                                                                                                                    73
FORGE SS 2020

     FORGE S GTX®
     WOMEN
                                                                                                                                                                                                     SHADOW ALTURA · RICH FIORI
                                                                                                                                                                                                     21243100 015

                                                                                                                                                                                                     SHADOW FIUME · RICH LAGUNA
                                                                                                                                                                                                     21243100 014

                                                                                                                                                                                                     BLACK · JESTER RED
     Specifically designed for women, the fit and performance of the women’s FORGE S offers female trekkers the
                                                                                                                                                                                                     21243100 011
     ultimate experience for long days on the trail. Features Tecnica’s innovative synthetic fabric that is durable and offers
     the elasticity to conform to the anatomy of the foot when thermo-formed.
     FORGE S is built around a fully anatomical women’s specific last with reduced volume in the heel, forefoot and instep
     areas as well as women specific positioning of the malleolar pads. The C.A.S. customizable footbed is also pre-
     shaped on a women’s last further enhancing the performance and comfort. The result is a great out-of-the box fit.           Upper: High abrasion resistance stretch fabric with TPU lamination Lining: Gore-Tex® Extended Comfort Footwear
     The customization capabilities fine-tune the fit especially addressing those who need more foot and heel hold               Midsole: Adaptive system; 2 Layers of EVA combined with 1 layer of ESS Footbed: C.A.S. Customizable - Trekking
     eliminating the pain and blistering that results from shoes that are not lasted for women.                                  Outsole: Vibram® Forge with Megagrip compound Weight: 530g (5 UK / 7 US) Sizes: UK 3,5 - 8,5 / US 5.5 - 10.5

74                                                                                                                                                                                                                                                75
C.A.S. FOOTBEDS

                  TRAIL RUNNING C.A.S. FOOTBED                            TREKKING/HIKING C.A.S. FOOTBED

                  Code: 451975 00 001                                     Code: 451974 00 001
                  Sizes: UK 3 to 13,5 (One footbed each full size)        Sizes: UK 3 to 13,5 (One footbed each full size)

                  Features                                                Features
                  · Fully customizable arch and heel cup                  · Fully customizable arch and heel cup
                    for natural support and foot-hold.                      for natural support and foot-hold.
                  · External supportive trail running                     · Internal Supportive Trekking specific designed
                    specific designed thermo-formable inserts.              thermo-formable inserts.
                  · Customizable eva layer on the forefoot                · Customizable EVA layer on the forefoot
                    and heel shock areas offers comfort and cushioning.     and heel shock areas offers comfort and cushioning.
                                                                          · Perforated breathable zones.

                                                                                                                                  77
CHOOSE           CHOOSE        SHAPE ORIGIN                START YOUR
                                                                                                                                                                                                                YOUR GENDER      YOUR WEIGHT   AROUND YOUR FEET             CONFIGURATION
                                                                                                                                                                                                                                                                                HERE

                                                                                                                                                                                                                                WE’LL CUSTOMIZE YOURS
                                                                                                                                                                                                                                  IN JUST 20 MINUTES

                                                                                                                                                                                                     ORIGIN. BORN WITH YOU.

                                                                                                          TECNICA ORIGIN   TECNICA ORIGIN                                                      TECNICA ORIGIN
                                                                                                          TOTEM            CUBE                                                                DESK DISPLAY

     P.O.P. SOLUTIONS
     Tecnica provides a complete set of P.O.P. solutions for the in-store promotion of Origin, Plasma
     and Forge. Tecnica also provides support for customized settings or indoor and outdoor billboards.

                                                                                                                                                                                               ORIGIN                                                                                                                        ORIGIN

                                                                                                                                                                                                                              TECNICA ORIGIN
                                                                                                                                                                                                                              SLATWALL AND
                                                                                                                                                             BORN WITH YOU                                                               BORN WITH YOU

                                                                                                                                              CHOOSE            CHOOSE        SHAPE ORIGIN       START YOUR
                                                                                                                                                                                                                              DESK DISPLAY                      CHOOSE                        CHOOSE        SHAPE ORIGIN       START YOUR
                                                                                                                                            YOUR GENDER       YOUR WEIGHT   AROUND YOUR FEET    CONFIGURATION                                                 YOUR GENDER                   YOUR WEIGHT   AROUND YOUR FEET    CONFIGURATION
                                                                                                                                                                                                    HERE                                                                                                                          HERE

                                                                                                                                                          WE’LL CUSTOMIZE YOURS                                                                                               WE’LL CUSTOMIZE YOURS
                                                                                                                                                            IN JUST 20 MINUTES                                                                                                  IN JUST 20 MINUTES

                                                              C.A.S. FOOTWEAR KIT BENCH
         C.A.S. FOOTWEAR KIT                                  EU: CODE 450084 00 000                      TECNICA ORIGIN
         EU: CODE 450067 00 000                               US/JP: CODE 450085 00 000
         US/JP: CODE 450068 00 000                            EMPTY: CODE 450085 00 000
                                                                                                          SELF STANDING
                                                                                                          BANNER
78                                                                                                                                                                                                                                                                                                                                       79
P.O.P. SOLUTIONS

                                                                                                                                                                                                                              METAL FILM FOR DISPLAY
                                                                                                                                                                                                                              40X40,6CM
                                                                                                                                                                                                                              FORGE: CODE 45270U 00
                                                                                                                                                                                                                              001 EN; 002 DE; 003 IT; 004 FR

                                                                                                                                                                                                                              METAL FILM FOR DISPLAY
                                                                                                                                                                                                                              40X40,6CM
                                                                                                                                                                                                                              PLASMA: CODE 45270T 00
                                                                    WINDOW DISPLAY                                                                                                                                            001 EN; 002 DE; 003 IT; 004 FR
                                                                                      FOLDED DIN A3
                                                               FORGE: CODE 45270R 00
                                                              PLASMA: CODE 45270S 00
                                                          001 EN; 002 DE; 003 IT; 004 FR

          TECNICA C.A.S. SHELF DISPLAY
          CODE 45270P 00
          001 EN; 002 DE; 003 IT; 004 FR

                                                                                                                               DESK DISPLAY
                                                                                                                               40X30CM

                                                                                              RIVENDITORE AUTORIZZATO
                                                                                                                               FORGE: CODE 45270F 00
                                    AUTHORIZED DEALER
                                                                                                                               PLASMA: CODE 45269X 00
                                                                                                                               001 EN; 002 DE; 003 IT; 004 FR
                                                                                  LA TUA SCARPA
                 WE’LL CUSTOMIZE YOURS                                           PERSONALIZZATA
                   IN JUST 20 MINUTES                                            IN SOLI 20 MINUTI
                                                                                                                                                                FLOOR STAND                      FREE STANDING DISPLAY
                    DISCOVER THE FIRST                                        SCOPRI LA PRIMA
                                                               AUTHORIZED DEALER                                           RIVENDITORE AUTORIZZATO
                                              JUST SCAN                                                 INQUADRA CON
                        OUTDOOR SHOE          WITH YOUR                        SCARPA OUTDOOR           LA FOTOCAMERA
                                              PHONE                                 MODELLATA           DEL TUO SMART-
                       SHAPED FOR YOU         CAMERA
                                                                                  SUL TUO PIEDE
                                                                                                        PHONE
                                                                                                                                                                40X160CM                                            70X150CM
                                                                                                         LA TUA
                                                                                                     TECNICA     SCARPA
                                                                                                             AUTHORIZED
                                           WE’LL CUSTOMIZE YOURS                                                                                                FORGE: CODE 46269N 00                 FORGE: CODE 45270E 00
                                                                                                        PERSONALIZZATA
                                             IN JUST 20 MINUTES                                      DEALER  STICKERS
                                                                                                        IN SOLI 20 MINUTI                                       PLASMA: CODE 46270N 01              PLASMA: CODE 45269W 00
                                               DISCOVER THE FIRST         JUST SCAN
                                                                                                     (KIT 2SCOPRI
                                                                                                             PZ)  LA PRIMA           INQUADRA CON
                                                                                                                                                                001 EN; 002 DE; 003 IT; 004 FR   001 EN; 002 DE; 003 IT; 004 FR
                                                   OUTDOOR SHOE           WITH YOUR                           SCARPA OUTDOOR         LA FOTOCAMERA
                                                                          PHONE                                    MODELLATA         DEL TUO SMART-
                                                  SHAPED FOR YOU          CAMERA
                                                                                                     CODE 45270Q
                                                                                                           SUL TUO PIEDE 00          PHONE

                                                                                                     001 EN; 002 DE; 003 IT; 004 FR

80                                                                                                                                                                                                                                                             81
LIVE
THE
MOMENT

         Concept:
Tecnica Group USA
   19 Technology Drive
West Lebanon, NH 03784
 tecnicasports.com/usa
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