STEP A BIG MDF FACILITY - AGT
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Corporate communication publication of AGT. Published quarterly. Free of charge.
January - February - March 2018
A BIG
STEP
FOR OUR 2nd
MDF FACILITY
”
One More Innovation from AGT.
The respect it shows and the
importance it attaches to its
Our Mobile App is Online!
employees, customers, suppliers
and all stakeholders have brought
AGT to these days with firm steps,
All the colors and textures of AGT are now in your hands, anytime you want! and the same understanding
Download now, always chase the innovation! will make it a world brand with
unfaltering steps.
ŞİRZAT SUBAŞI
General Manager of AGT
Distinguished Members of AGT Family
and Valued Friends,
We are glad to meet you again these days in With these investments, AGT will further 01
which we left behind the first three months of increase its rapid growth and will rapidly
2018. achieve the place it aims at the world scale.
The strength that AGT takes from its founding
As we have also shared at the International philosophy is the fundamental dynamic that lies
Dealers Meeting that organized in Antalya at behind all these developments and movements.
the beginning of the year, this year will be a The respect it shows and the importance it
year which contains significant opportunities in attaches to its employees, customers, suppliers
itself compared to the last year. and all stakeholders have brought AGT to
these days with firm steps, and the same
And we observe in the first three months that understanding will make it a world brand with
there are rapid developments that confirm unfaltering steps. I hope that we will achieve
this expectation both in Turkey and overseas this goal together, with the same feelings and
markets. I hope that the volume of trade both in feeling pride. In addition to these developments,
our country and in neighbouring countries will I would like to congratulate all distinguished
continue to grow rapidly and that Turkey will women of the AGT family on March 8,
continue its rapid development. As we closely International Women’s Day once again.
follow, we, as AGT, started to invest in Iran last
year and we will commence production in the
last quarter of this year. After this first investment, Sincerely,
which is our first overseas investment, we have
also made the decision of the second MDF and
third flooring investments in Antalya in order
to meet the capacity increase. This decision
has been the sign of trust we have in all our
stakeholders, sector and the most importantly, in
country.
Quarterly periodical
Publisher on behalf of AGT Ağaç Sanayi ve Tic A.Ş.:
Şirzat Subaşı Chief Editor: Özge Sipahioğlu
Editorial Coordinator: Mehmet Efe Süyek
Publication Editor: Evren Yağcı
Editorial Board: Burcu Dündar, Emrah Akpınar, Duygu
Akpınar, Halit Çınar Management Office: Antalya Organize
Sanayi Bölgesi 3. Kısım, 35. Cadde 07190 Döşemealtı Tel
+90 242 249 17 17 Fax: +90 242 249 17 27 İstanbul
Kısıklı Mh. Alemdağ Cad. No:36 Çamlıca Phone: +90 216
344 82 48 Fax: +90 216 344 82 48 Content and Design:
Dilara Irmak, dilarairmak.com Printing Umur Basım
agt.com.tr /agtthinkwithus 444 8 248
NEWS FROM AGT January - February - March 2018 January - February - March 2018 NEWS FROM AGT
A New Investment Decision Exceeding € 100 Million by AGT
A
GT, Turkey’s leading furniture components brand, continue
to implement new investments in accordance with its Powerful AGT Together
growth plans.
We have come together with our business partners in Antalya
With this new investment of above € 100 Million, the Company between January 19th – 21st, 2018.
plans to increase its production capacity and export by 100%. After the factory tour with our business partners coming from
The new facility with a new area of 123.000 m2 and an all corners of Turkey and the world, we commenced the hotel
02 additional closed area of 40.000 m2 will provide additional 03
part of the program. Following the welcome speeches of our
contribution to the existing production and create new Board Members and General Manager, AGT’s 2018 strategies
employment for the region and the sector when it is completed. were discussed in detail. Suggestions and feedbacks of eight
Making a statement to the press about the new investment, Şirzat business partners from Turkey and the world were heard in the
Subaşı, General Manager, said that, “with MDF production we panel ‘’Hearing Business Partners’’. Awards were presented to
started in the beginning of 2014, we have been the most active the successful business partners of 2017 when the guest speaker
and followed producer of our country in a period that we can Prof. Dr. Emre Alkın informed the invitees about the economic
say very short for an industrial enterprise. We had to increase expectations from 2018.
our current production capacity to meet the intensive demands
that we received from both domestic and foreign markets. For this The Première Night, started with the pleasant presentation by
reason, first of all, we set off by taking the investment decision Ceylan Saner, continued with the presentation of the awards to
the domestic and foreign business partners who achieved the
for Iran last year. Then, we have made the decision for a second
highest turnover of 2017. All the stakeholders in the meeting
MDF investment in the region where we are established this
expressed their appreciation with the event when the evening
year and we have brought an important production volume to
ended with the enjoyable performance of Grup Patron and their
our sector and country. With these investments, we will make
Orchestra.
significant contributions to employment as well as the country’s
economy. Every investment we make will accelerate the steps AGT Mobile Application which the first product of our Digital
of AGT in becoming a global company. Furthermore, these Conversion Project, was seen for the first time in this event and
investments will strengthen AGT’s export leadership in its sector introduced to the invitees in the digital section of the lobby.
and will also inscribe that our field of play is now the world.” The user-friendly features and design of the application received
thumbs up from the participants.
NEWS FROM AGT January - February - March 2018 January - February - March 2018 NEWS FROM AGT
A First in our Sector:
Digital Star of the Fairs: AGT
Platform We represented our brand at Domotex 2018 Fair.
Project
AGT Mobile Application we have
implemented under the Digital Platform
Project is now on the air. AGT Mobile
Application can be used free of charge
on all iOS and Android devices and will
change the way the industry does business
attracts attention with many features like
displaying colours and decorations,
applying them on floors as well as
comparing, receiving of price quotes and
finding the nearest business partner.
Steering the furniture components sector
with its innovative, functional and trending
products, our brand uses the innovations of
the digital world to ease the life and remove
borders. The Mobile Application which AGT Domotex 2018 – Hannover, GERMANY
has implemented within the framework of Domotex 2018 - Hannover, Germany Making a difference in living spaces with the
the Digital Platform Project, is an application motto “Innovation Chasers”, our company introduced its new flooring collections of
AGT Mobile Application which also contains decoration offers can be used free of charge
that will steer the sector and change the way
in all iOS and Android devices. Domotex 2018 to sector professionals. Visitors devoted great interest in AGT’s stand
the sector works.
that stands out with its design, as well as new flooring series. Bella, Natura Slim
Users of AGT Mobile Application can display all technical features of MF - MDF, panel and
Providing users with the ability to easily & Large and Legno Lamine, the new stain-free and easy-to-clean flooring series of
04 flooring products, such as colour, model and size, and view products in three dimensions. 05
display product colour charts and compare AGT which attract attention with their quality and elegance, won a great recognition
Providing users with the ability to design AGT products through different space images,
products, AGT Mobile Application stands during the fair in which 1615 companies from more than 70 countries attended.
the application allows them to have an idea how the products will look on a space and
out with many features such as order Commenting on the fair, Şirzat Subaşı, General Manager, said that, “We, as AGT,
how colours and textures match each other. Users can create their favourite lists on the
tracking, finding the nearest business partner the Technology that Develops Wood, took our place at Domotex Fair with our new
application and receive price quotes from the nearest business partner or AGT business
and viewing campaigns. products and rich flooring collections this year, as in every year. Out flooring series
partners they will choose on the map for their products chosen.
which are exhibited attracted a great attention at the fair welcoming thousands of
visitors from more than 60 countries. We also received praise for our stand catching
eye with its stylish design. Our goal is to further expand our export network by
participating in some of the world’s leading fairs like Domotex.”
NEWS FROM AGT Ocak - Şubat - Mart 2018 Ocak - Şubat - Mart 2018 NEWS FROM AGT
Our General Manager at Bloomberg HT! VISITS TO FACILITIES AND SHOWROOMS
Şirzat Subaşı, General Manager, appeared as an on-air guest of the Bloomberg HT Piyasa Hattı (Market Line) program.
In the program presented by Hande Demirel, he shared the sector agenda, our new investments and our 2018 targets
with viewers.
We have
welcomed our
business partners
from Tajikistan in
Trend Centre
We were thrilled to welcome
the officials of Hudjant who
is our business partner in
Dushanbe, the capital of
Tajikistan, and Sohip who
is our business partner in
Khujand, at our Trend Show in
Istanbul.
A Visit by our Business
Partner in Nevşehir
Vetra who is our Business Partner in Nevşehir, has visited our facility
and administrative building together with its sub-business partners.
The team that receiving information about the production lines and
products was accompanied by our sales and marketing departments.
06 We shared detailed information about our brand, new products and 07
AWARDS
projects with the guests during the training on the next day.
We have Welcomed
Double Rewards to AGT from MOSFED
Customers from Dubai in
development in the world. The way to our Facilities
remain in international markets, increase
our market share and derive competitive We were delighted to welcome the officials of Link
advantage is a matter of following Flooring in our facilities. After the presentation of
technology and trends closely, placing our brand and new products, the team visited our
emphasis on design and delivering production lines.
functional and quality products. This
requires investing in innovation. We
made an important investment last
year and established the first R & D
centre of the sector. Our expert R & D
team continues to work to offer more
innovative products to the market. We
continue our digital conversion efforts
within the framework of our sustainable
Steering the furniture components sector Federation (MOSFED). We received our
growth strategy. AGT Mobile Application
with its innovative, functional and trend- awards at the award ceremony held
which we may call as the first fruit of
setting products, AGT set its signature within the framework of CNR IMOB
our Digital Transformation Project has We have Welcomed Representatives
2018 International Istanbul Furniture
to the first month of 2018 after a year
of success. Our company was granted Fair. Making a statement to the press
been recently launched. AGT Mobile of Local and National Press in our
Application, which we believe it will
awards in the categories of ‘’Furniture about the awards, Şirzat Subaşı, General
change the way the sector works, stands Facilities
Companies Opening R&D / Design Manager, said: “First of all, we would
out with its many features like displaying We came together with the representative from Doğan Haber Ajansı,
Centres’’ and ‘’Companies Participating like to thank MOSFED.
colours and decorations, applying them Fortune Türkiye and Dünya Newspaper in our facilities. Receiving
in Turquality / Brand Support Program” These awards are very valuable to us. on floors as well as comparing, receiving information about our products in our mini showroom following the
in the event ‘’MOSFED Awards’’ There is a very serious competition in our of price quotes and finding the nearest factory tour, the teams were given detailed information about our new
organized by the Furniture Associations sector as well as a rapid and continuous business partner.” investments.
NEWS FROM AGT January - February - March 2018 January - February - March 2018 NEWS FROM AGT
STRONG AND SUCCESSFUL WOMEN OF AGT
OUR PRODUCT TRAININGS ON ABROAD CONTINUES
We carried out a meaningful project
for our female employees on March
We continue to come together with sector representatives through product
8 International Women’s Day. All
seminars and trainings that we carry out all over the world. our female employees appeared in
the video we prepared under the
social media campaign with hashtag
RUSSIA #BizeHerGünKadınlarGünü and
We came together with underlined the fact that every woman
Dreviz, our business could change the world. As the voice
partner in Volgagrad, of all women around the world, AGT’s
Russia, and the sector female employees underlined that the
representatives. We value given to women in business life and
shared important social life should be given not just one
information with the day, but every day. The sharing from our
participants about our Youtube, Instagram and Facebook pages
new products, technical reached quite high figures of access and
features and quality interaction and thus, the project achieved
features in the seminar. its objective.
INDIA
We were among
the guests of the
08 event organized by 09
Vilkas Plywood, our
business partner in
India. We had the
opportunity to share
details about our
brands and products
UKRAINE with the Indian sector
representatives.
We came together with Dreviz, our business partner
in Volgagrad, Russia, and the sector representatives.
We shared important information with the participants
about our new products, technical features and quality
features in the seminar.
SUPPORT TO
Our Commercial Film “Innovation Chasers” is on TV with its new version MOR ÇATI
WOMEN’S SHELTER
Our new commercial film introducing Concept Flooring Collection is on air with its new version. Prepared with the motto
“Innovation Chasers”, the commercial film emphasizes the scratch-free, stain-free and easy-to-clean features of Concept Flooring
Collection from the eye of a mother with a small baby. The reactions received related to the revision that took place during the
FOUNDATION
period as well as the product were quite positive.
Our female employees were presented a purse
designed by Mor Çatı Women’s Shelter Foundation
specifically for March 8 International Women’s
Day. Revenue derived from the gifts was shared
with Mor Çatı Women’s Shelter Foundation, so
women were not forgotten on this special day.
Following the family photo shooting in the factory,
all female employees were presented a flower
bouquet.
NEWS FROM AGT January - February - March 2018 January - February - March 2018 NEWS FROM AGT
HUMAN RESOURCES HUMAN RESOURCES
Training on Basic Sealing Principles and
AGT Academy Commenced Internal Training for Excel
Mechanical Seal
Program!
A detailed analysis was carried out on the problems of
Following the “Basic Excel Training” of six weeks as the first level, middle
mechanical seals used in our facility with the contributions of
and advanced training will be carried out according to the levels of our
the team of Eagle Burgmann Company on Friday, December
other colleagues.
15. The participants were given information on installation and
The instructor of the program is Mevlüt Tüzün, one of our colleagues. field applications, seal selection by working conditions and
working principles of seal types during the training carried out
thereafter.
We have Completed our First Aid Training
“We increased the number of our first-aiders within the scope of
our “Excellence in Occupational Health and Safety” program.
We Qualified for AGT ISO 14001: 2015
Our shift managers in key positions and security officers
received their First Aid certificates. Environmental Management System
Certificate!
We qualified for ISO 14001: 2015 Environmental
Management System Certificate which we were working
on, in 2017. We thank all our friends and colleagues who
contributed.
“Achieving Together” Recognition Training for
10 Hit the Shelves 11
Being a Part of a Strong Team... Narcotics
We Achieve Together, We Are Strong “Achieving Together”, the second book of Mr.
Together! We carried out an enjoyable teamwork event with the We conducted a “Recognition Training for
Mehmet Semih Söylemez, Board Member, hit
contributions of the instructors of Macera Akademisi Narcotics” with our Shipment, Warehouse
the shelves; followed by ‘’Emotional Capital’’,
We gathered at Sueno Deluxe Belek Hotel on January 18 to and the participation of 160 white collar workers. and Security teams within the scope of the
his first book he wrote 10 years ago.
celebrate our exciting successes and to evaluate our 2018 Our colleagues had a lot of fun on one hand and had Authorized Economic Operator Certification
goals. The program started with the presentation of Mr. Process. The teams observed where different
the opportunity to observe themselves in competence There is a pleasant surprise for all AGT
Şirzat Subaşı and continued with the votes of thanks of our chemical substances could be found during
matters, such as communication, limited resource employees on the last page of the book
Board Members. The part in which our colleagues who have the training in which included field practices
management, decision making under stress, time which describes common dreams, aims and
been working in the company for more than 15 years were were carried out with sample semi-trailer
management, on the other hand. In the first stage of passion.
presented awards on the stage was the most meaningful truck controls.
the two-stage event, three different team games were
and emotional part of the night. Ahmet Şerif İzgören, Guest performed after an escape game full of puzzles.
Speaker of the Meeting, carried out a seminar under the
Machine and Automation
heading “Designing a Bright Future’’.
Society Visited Our Facility
After the presentations and award ceremony, the night
continued with a nice gala dinner. The surprise of the gala Students from Süleyman Demirel University,
dinner was that a band of musicians from our employees took Department of Mechanical and Industrial
And the Cup
the stage. Engineering visited our facility.
Found the Owner;
“Lak Spor”
AGT Running Club in the first 30 in Runatolia
The championship cup
was won by “Lak Spor”
2018 10K Corporate Run
in the football tournament
where 21 teams who are We came in 29th out of 75 organizations in Runatolia
employees of different 2018 Corporate Run in which 22 runners from AGT
divisions competed cut- Running Club participated!
throat and gentlemanlike All of our participants successfully completed the run
for two months. The second and third places of the tournament which was coloured with the performances of Gökhan
were shared by FC Panel and Akrep Spor, the panel teams. Günay, Mevlüt Tüzün, Burak Görpe, Süleyman İlhan and
Gökhan Günay, an employee of Flooring Division and footballer Olga Zotova under 60 minutes.
of Lak Spor who made a strong impression with his performance Serhat Cihan, one of our colleagues, successfully
and sportsmanship during the tournament, was granted the award represented AGT Running Club in the 21 K Run.
of top scorer with 24 goals.
INTERVIEW January - February - March 2018 January - February - March 2018 TRAVEL
HUMAN RESOURCES INCOMPARABLE LEBANON
ÖZGE SİPAHİOĞLU
FATMA ÖZCAN
Brand and Marketing Manager
Catering Services
• Could you tell us about Could you tell us about yourself
yourself briefly? briefly?
I joined AGT family in December I have been employed for catering
2014 after my work experience in services at AGT for eight (8) years. I
Kibar Holding, Mardav of Ravago am rather responsible for order and
Group Companies and Arkas service matters in guest visits and
Holding. I have been working as the before meetings. I was born in Burdur
Brand and Marketing Manager at in 1976, and I and my husband
AGT since May 2015. I am married settled in Antalya in 1966 after
and have one child. I really enjoy marriage.
spending my spare time with my
hobbies and my family. My husband has been working a
welder since 1996. I have a son and
• Can you tell us about your story of engagement by a daughter.
AGT?
My biggest dream is to see them building a happy home. I love to
I was invited for interview by a talent scout company when I
go to the upland in my spare time, where almost all our relatives
had been working for one of the companies of Arkas Holding
live.
in Istanbul in 2014 and as a result of the interviewing process; I
started to work at AGT.
• Can you tell us about your story of engagement by
• What are your dreams and goals for 2018?
AGT? THE ATTRACTION OF BEIRUT Facing Towards the Mediterranean
12 I first started to work for AGT in a food distribution company. At DERIVES FROM THE FACT Beirut, where the emerald green Anti-Lebanese Mountains rises behind, faces towards the
13
AGT brand always has innovation, design and dynamism in
the end of one year, the contract between AGT and the company I THAT IT IS A PLACE WHERE Mediterranean. It is undoubtedly Beirut that is the most famous among the dozens of cities
its core. We take care to preserve our pioneering identity with
worked for expired. AGT told and asked me “We are very pleased
our different and innovative perspectives, products and trends DIFFERENT CULTURES AND on the east coasts which we can call the starting point of the Mediterranean. Beirut is a
to work with you, will you stay with us?”, and I gladly accepted the
we introduce to the sector. We broke many new grounds in the very different and colourful world in which different beliefs and dozens of sects can be seen
sector last year with this point of view. We were granted the
offer, because I like people here very much. I have been working BELIEFS ARE THE CLOSEST
very happily and peacefully since those years. every other street. This difference can be observed in architecture very strikingly. As you
Marketing Innovation Award with our AGT Mobile Application TO EACH OTHER IN THE wander through Beirut, you can feel yourself in the south of Italy, France or Spain. Small
where digital colour charts of AGT products and forms the
products are applied in kitchens, bathrooms and so on spaces
• What are your dreams and goals for 2018? MIDDLE EAST. mosques of Andalusian, Ayyubid and Mamluk style remind you that you are in the Middle
can be displayed. We have been chosen as the most popular and I have no trouble with my working life, it is my greatest dream that East. The colour created by differences in clothing, in short, life styles of people is always
Beirut is the most important city of the here with you. Beirut is a real city ...
most active brand in social media. That AGT has been the sixth it continues in the same way. Apart from that, I wish a healthy and
fastest growing of Turkey and the first of the sector has made us peaceful life for my family and for my elderly time, I would be very Eastern Mediterranean coast. The coastal
all proud. Establishment of the first AR-GE centre of the sector and happy to spend time with my grandchildren. strip of Beirut appears to be united with A World to be Discovered
commencement of the AGT Digital Transformation Project have the cities of Tripoli, Byblos, Sayda and
been the decisions that accelerated and supported us. • How do you see the future of AGT? Sur. Beirut, one of the important cultural Lebanon is a small country geographically. However, its natural and cultural richness
cities not only of the region, but also of gives it a dimension to be respected and admired. Here, you can visit the snow-capped
I can say that AGT is in a much better position today when I
• How do you see the future of AGT? mountains, the rivers running with gurgling sounds, the emerald green mountains and then,
compare these days with the years I started to work for AGT. I pray the whole Arab world, is also the heart of
AGT grows rapidly also with its new investments. We completed every day for AGT to be much better. Hopefully, the number of our leave yourself in the salty waters of the Mediterranean that captivate you with its blue.
popular Arab music. Attracting attention
the last year with a growth of about 30 percent. Half of our production facilities will increase both in the country and abroad. In short, Beirut is a world that must be seen and experienced with its marvellous cultural
with its blue dome and Ottoman style
turnover comes from export. This year, we have an export target texture, warm, tolerant and friendly people beyond the sea, sand and sun you seek for. Be
minarets, Nebi Muhammad Mosque is
of $100 Million. A successful future awaits us considering different • We have celebrated “March 8 International Women’s sure that this world city described as “Died thousand times and resurrected thousand times”
one of the biggest mosques in Beirut.
geographies and different tastes and product opportunities with the Day” recently. As a female employee, what would you in Nadia Tueni’s lines, the Lebanese poet, will endear itself to you so much that you will
investment decisions of second MDF facility and Iran facility. like to say about the position of women in business The mosque was built by Rafik Hariri, the
want to visit again.
life? former President.
• We have celebrated “March 8 International Women’s
The world’s most prestigious brands,
Day” recently. As a female manager, what would you
I wish women to be respected every day, not just on Women’s Day. conservative neighbourhoods, different
like to say about the position of women in business
I especially feel very sorry to see the news of women subjected to beliefs, rich nature, warm Mediterranean
life?
violence. I have never felt any discrimination between men and
waters and snowy mountains ... Beirut is
Since women have some responsibilities at home, we can say that women in AGT.
this has a positive reflection on their business lives in regarding beautiful with the contrasts it incorporates!
as this situation a development opportunity and in acquiring the Beirut looks like a cosmopolitan metropolis
ability to do many work at the same time. In addition, this makes like Istanbul, Paris, London and New York.
me to predict the marketing-specific needs of final consumers in the
The buildings that reflect the years of the
sector more clearly, as a woman manager. We can perceive the
concerns of women about cleaning, scratching, abrasion and easy civil war in the city leave their places to
wiping more clearly and act more experienced about insights when new, modern buildings with every passing
preparing the product to the market. day.
INTERVIEW January - February - March 2018 January - February - March 2018 PRODUCT
A PLEASANT CONVERSATION WITH ITCO,
OUR BUSINESS PARTNER IN LEBANON AND
SAUDI ARABIA
A NATURAL TOUCH
TO LIFE AREAS FROM AGT
We had a AGT, Turkey’s leading furniture components brand, remarks that the combination of wood and marble will stand out
conversation with this year. Drawing attention to the fact that natural textures that feel like a real tree and light colours will increase the
popularity, AGT also gives clues to those who want to renew their living spaces.
Hassan Sinno,
General Manager
of ITCO, our
business partner
in Saudi Arabia
and Lebanon,
about the
regional market
and their future
targets.
First of all, could you please region are complicated at the same time, selection option and personalized sample
tell us about yourself and your so the years ahead will be challenging chain.
company? for the construction sector. We, as ITCO,
We have received very positive
plan to focus on the development of
I am in charge of the management feedbacks from our customers requiring
14 the parquet sector, as well as storage 15
of ITCO, a company operating in the us to regularly update the colour
solutions.
distribution of all types of wood and collection and to keep our sales team
wooden products both for construction Could you share your expectations always up-to-date in a regularly changing
Today, especially those living in big panels. We will quite often see retro will use and your needs when choosing
industry and furniture industry, as well as and views about AGT? industry. cities are increasingly longing to go to panels and coatings in combination colours of floorings. For example, if
the manufacturing of all types of panel- the nature for many reasons such as with metal supporters or holders you want to create a natural and warm
AGT has always been a stable partner Approach by AGT professionals to
based storage solutions in Lebanon and high buildings, shrinking green areas, especially in kitchens and bathrooms. atmosphere at work or at home, you can
and problem solver. The first instance market players will maximize business crowd. Those who want to produce a In addition to panels and coatings, opt for floorings of natural colours. If you
Saudi Arabia.
that I could recall is about one of our first opportunities. solution to this situation to some extent we will also see materials, made of want to create a modern atmosphere,
Could you tell us how did you shipments: We had received a complaint are trying to bring nature to the living wood, as accessories. Efes model in the you can choose a grey-coloured
In conclusion, AGT will provide a spaces by including natural textures, AGT Panel High Gloss series makes a flooring.
meet AGT? about several bundles of PVC products.
significant added value to both of our colours in decoration. Steering the difference on all the surfaces it is used
You can create a light and relaxing
The first order we have placed with AGT immediately flew to Lebanon to companies and thus, ensure that we have sector with its innovative, functional with its marble-like texture. Efes is offered
ambience by combining different shades
AGT in Lebanon was for panel and check on the situation and headed a better understanding of our challenges and trend-setting furniture components, in two-colour option; black and white.
of natural oak surfaces with a beige
AGT underlines that this trend in Those who want prefer matt surfaces
power gloss products in 2016, and towards finding a mutually positive by establishing a tailor-made package and white weighted colour chart. Light-
decoration will continue in 2018. will be able to make outstanding
the commitment, professionalism and solution. and providing interviews around them. coloured floorings make living spaces
Drawing attention to the fact that the combinations with stone, tile, silver,
lighter and wider. If you prefer dark
cooperation of AGT teams have never Working with AGT is great, and we look combination of wood and marble will bronze AGT colours and surfaces.
Moreover, AGT is much ahead of colours, you can combine your floorings
let us down since then. Working for AGT forward to new projects. be the rising value this year, AGT sums
its competitors in terms of marketing Grey flooring for a modern with light-coloured furnitures to avoid
up the decoration trends it shares on its
for the last two years has been a very atmosphere creating a dark ambience. However,
approach, either in terms of suitability A big ‘’Thank You’’ from our team to your blog as follows:
fruitful cooperation for our position in the you should remember that these floorings
or customization of materials provided. team. You should consider the area that you
Saudi market. The quality of UV Lacquer In 2018, vibrant colours, such as require cleaning very often.
I would like to emphasize herein that bronze, silver, gold, tile, will stand
and PVC coatings of the products allows out in furnitures and light colours
very few companies offer an easy-colour
us to leave a strong impression on our that feel like a real tree in flooring.
customers in the market. Our competitors Matte and jointed surfaces as well as
are not very successful at this point. How synchronized surfaces will be popular
in flooring. Natura Slim & Large,
do you evaluate the year 2017 in terms one the latest series of AGT flooring
of your company and the industry? What collections, reflects this trend. The
are your expectations from 2018? From series feeling like wood texture brings
an economic point of view, the region in the nature to living spaces. Attracting
attention with features such as 8-mm
which we operate experiences significant thickness, superior sealing, heat and
income reductions and a purchasing abrasion resistance, the series is easy
power due to the rapid decline in global to clean since it is stain free.
oil prices and the introduction of value Glossy surfaces and marble-looking
added tax. Geopolitical concerns in the colours will be preferred more in
INTERVIEW January - February - March 2018 January - February - March 2018 TURQUALITY
EXCELLENCE PROGRAM IN HSE EXECUTIVE DEVELOPMENT PROGRAM
®
Successful Managers of the Future are Trained under the TURQUALITY Executive Development Program!
İSG’DE MÜKEMMELLİK PROGRAMI
16 17
We had a conversation with Mr. Şirzat Subaşı, about AGT’s new
®
One of the most important support items included in the program is that we take part in the TURQUALITY Executive
Development Program.
Health,Safety and Enviroment Policy and its related goals.
So far, six senior executives from our company has received certificate from the Executive Development Program which aims
to create a common language between middle and high level executives of the companies covered by the support, to increase
professionalism and effectiveness and to establish a network of positive relations with the communication environment that is
We have launched the Excellence Program in HSE in How do you evaluate AGT in terms of Health Safety created.
our company under your leadership. The concept of and Enviroment based on your experience?
excellence in health and safety looks very nice at
We see that the rate of occupational accident in our company
first sight. What are our goals in this program?
in 2017 has decreased by 30% compared to the last year.
OUR BRANDING EFFORTS ON ABROAD
The goal has been to build a common safety culture at work, at Is this the result we want? No. Because this rate shows that
home, on the road, in short, all over our lives for all of us since our colleagues still get injured, which makes us sad. For this
the beginning of the program. With the Excellence Program in reason, our goal should be “Zero Accident”. In pursing this
HSE, we are establishing working groups covering all levels goal, we should proceed by changing our mentality, our In parallel with the Turquality
of the organization. The working groups aim at bringing to communication and the way we do business. program strategy, we continue
our business culture, concepts, such as safety talks, meetings, our overseas branding efforts with
rules and safe conduct audits, that are important, a major our office in BAE, which is in a
portion of which are new, together with technical and legal Finally, what is the message you would like to strategic position.
improvements. convey to our employees under this program? Our office located in the Dubai
It is necessary for every employee to take responsibility and Jumeirah free trade zone has
contribute to achieve successful results from such a program been operating for two years.
Could you please tell us about the impact of the With its location, we are close
and, more importantly, to make it a corporate culture. In a
program within AGT? to the Dubai market and keep
company growing rapidly at a global scale like ours, every
our trade relations alive in the
I will be closely following the progress of our business employee has to keep his perceptions open to identify hazards.
MENA region. We utilize project
performance in this process in our factory and the results All employees must encourage safe conducts, comply with opportunities in the region and
thereof. In general terms, results are achieved by assuming occupational safety rules, take care of their colleagues, identify increase the awareness of our
individual responsibilities and turning them into team spirit. risky conducts and do something to change them and help brand.
It is necessary for every employee to take responsibility and themselves, their families, colleagues and our business. My
contribute to achieve successful results from this process and, message that is the most important and at the same time the
more importantly, to make it a corporate culture. most difficult about safety is that I am expecting everyone,
particularly leaders, to raise the level of their personal devotion
to this process in this journey to excellence in occupational
safety.2018 MEETING
Once again, thanks to all of our partners that make our
existence valuable in AGT 2018 Meeting.
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