STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service

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STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service
SOCIAL SERVICE SECTOR
STRATEGIC THRUSTS
              2017–2021
STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service
STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service
FOREWORD
In 1998, the National Council of Social         In developing the Social Service Sector
Service (NCSS) unfolded an ambitious vision     Strategic Thrusts, we have taken a broader
for the social service sector – a vision that   perspective of the social service ecosystem.
remains relevant today. The Social Service      In addition to the ‘traditional’ social service
21 Vision encompassed an integrated,            sector partners such as social service
community-based social service system           professionals, social service organisations
which focused on improving governance,          and funders, we have involved businesses,
encouraging volunteerism and increasing         government agencies and service users. It
professionalism of the sector. With this        reflects the reality that social progress is
vision as its compass, the social service       accomplished not by the efforts of a few, but
sector in Singapore has grown from strength     rather by the collective endeavours of the
to strength, and it is timely for us to come    whole community.
together to think about what should be next
for the sector.                                 This is the first time that such an approach
                                                has been taken to drive towards a shared
                                                vision and roadmap which details ways to
                                                achieve it. It is not meant to be prescriptive
                                                but we have provided ideas and a starting
THE SOCIAL SERVICE                              point for how each of us can play a part.
SECTOR IN SINGAPORE HAS
                                                It is our hope that when we review our
GROWN FROM STRENGTH                             progress five years from now, we can
TO STRENGTH, AND IT IS                          proudly celebrate that every person is
                                                empowered to live with dignity in a caring
TIMELY FOR US TO COME
                                                and inclusive society.
TOGETHER TO THINK
ABOUT WHAT SHOULD BE
                                                MR HSIEH FU HUA AND MS ANITA FAM,
NEXT FOR THE SECTOR.                            Co-Chairs, Social Service Sector
                                                Strategic Thrusts Steering Committee
STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service
02   SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

STEERING
COMMITTEE
MEMBERS
01   MR HSIEH FU HUA                              05     MS RAHAYU BUANG
     President, National Council                         Chief Executive Officer,
     of Social Service                                   Yayasan Mendaki
     Co-Chair, Steering Committee
                                                  06     MR WILLIE CHENG
02   MS ANITA FAM                                        Chairman, Singapore Institute
     Vice-President, National Council                    of Directors
     of Social Service
     Board Member, Caregivers                     07     MS CHAN CHIA LIN
     Alliance Limited                                    Board Member, National Council
     Co-Chair, Steering Committee                        of Social Service

03   MS JANET ANG                                 08     MS AGNES CHIA
     Vice President, IBM Asia-Pacific                    President, Singapore Association
     Chairperson, Caritas Singapore                      of Social Workers

04   MR GAUTAM BANERJEE                           09     MR CYRIL CHUA
     Vice Chairman, Singapore                            Board Member, AMKFSC
     Business Federation                                 Community Services
     Chairman, raiSE                                     Board Member, National Council
                                                         of Social Service
STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service
STEERING COMMITTEE MEMBERS   03

10   MR FONG YONG KIAN                          17   MR EUGENE SEOW
     Chief Executive Officer,                        Board Member, TOUCH
     Singapore Totalisator Board                     Community Services
                                                     Board Member, National Council
11   MS LAI WEI LIN                                  of Social Service
     Deputy Secretary (Policy),                      Vice Chairman, National Volunteer
     Ministry of Education                           and Philanthropy Centre

12   MR AUGUSTIN LEE                            18   MR RICHARD SIM
     Deputy Secretary, Ministry of Manpower          Board Member, National Council
                                                     of Social Service
13   MR NICHOLAS LEE
     Chief Executive Officer, Trybe             19   MS TAN LI SAN
                                                     Deputy Secretary (Industry
14   MR LEE POH WAH                                  and Information), Ministry of
     Chief Executive Officer, Lien Foundation        Communications and Information

15   DR LEE TUNG JEAN                           20   MR PETER TAN
     Deputy Secretary, Ministry of Social            Director & Senior Principal
     and Family Development                          Organisational Psychologist,
                                                     Community Psychology Hub
16   MR GIRIJA PANDE
     Board Member, National Council             21   MS TEOH ZSIN WOON
     of Social Service                               Deputy Secretary (Development),
                                                     Ministry of Health
STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service
CONTENTS
   01   Foreword by Co-Chairs
   02   Steering Committee Members
   05   Executive Summary
   08   Chapter 1: Introduction
   10   Chapter 2: The State of Singapore’s Social Service
        Sector and Challenges Ahead
   20   Chapter 3: Methodology
   22   Chapter 4: Common Vision and Roadmap
   26   Chapter 5: Key Thrusts, Strategic Directions
        and Outcomes
        (a)   Empowered Individuals, their Families
              and Communities
        (b)   Effective Social Purpose Entities that Deliver
              Quality, Innovative and Sustainable Solutions
        (c)   Caring, Collaborative and Impactful
              Social Service Ecosystem
   49   Conclusion
   50   References
   53   Appendix: Playbook (Local and Overseas Models)
STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service
EXECUTIVE SUMMARY    05

EXECUTIVE
SUMMARY
SETTING THE CONTEXT                              together a 21-member Steering Committee
The social service sector needs to remain        and other stakeholders in the ecosystem
relevant and be prepared for future              (member organisations and service users,
challenges ahead so that it can make a           government, community, business leaders
sustained and collective impact on the lives     and civic-minded individuals) to identify
of the vulnerable. Therefore, the National       challenges, opportunities, and build a shared
Council of Social Service (NCSS) brought         vision and roadmap for the next five years.

The key challenges identified by stakeholders are:

                                      CHALLENGES

       1
                   CHANGING NEEDS
                   •   Rising expectations of the people
                   •   A need to shift towards addressing the person as a whole,
                       co-developing solutions and equipping him or her with skills
                       to meet new challenges
                   •   Greater demand for an integrated and coordinated person-
                       centred approach
                   •   A need to harness advancements in technology

     2
                   SUSTAINING THE SOCIAL SERVICE SYSTEM
                   •   With growing needs and limited resources, there needs to be
                       better resource efficiency within organisations, and resources
                       need to be more diversified, i.e. tapping on volunteers
                       and technology
                   •   A need for people from different backgrounds to come
                       together to tackle problems
                   •   Families, communities and businesses need to be more
                       involved in the lives of the vulnerable

     3
                   DEVELOPING HIGHLY CAPABLE AND PURPOSEFUL SOCIAL
                   SERVICE ORGANISATIONS
                   •   Challenges in diversifying funding streams for long
                       term sustainability
                   •   Challenges attracting, retaining and managing talent at staff,
                       management and board levels within social service organisations
                   •   Need for greater collaboration among sector stakeholders
                   •   Challenges in developing an effective brand to promote the social
                       mission to funders and the community
STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service
06   SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

SUMMARY OF CHAPTERS                               from the ground. While solutions are key to
The multiple rounds of engagement and             solving social problems, the emphasis of this
intensive research culminated in The Social       publication is on the process which promotes
Service Sector Strategic Thrusts, which           a shared understanding of outcomes and
documents the shared aspirations and              approach that will lead to new ways of
pathways to fulfil them. It aims to achieve       seeing and doing to bring the sector forward.
social change by aligning the understanding       Readers can refer to the Playbook in the
and intent of all involved players in             Appendix to build upon some examples of
the ecosystem.                                    existing local and overseas models.

The co-created vision, expressed in               THE NEXT STEP
Chapter 4, of “every person empowered to          Collective impact begins with a common
live with dignity in a caring and inclusive       and shared vision, goals and measures. To
society”, does not just set a common              sustain the collective process and achieve
vocabulary but defines the boundaries of the      social change, every player in the ecosystem
ecosystem and key issues to be addressed.         must take action. It calls for not just active
It has taken into consideration the landscape     participation but also a spirit of collaboration
of traditional and new players, the sector’s      and learning among all in the People, Public
views on today’s challenges, and other            and Private sectors. Some will play the role
existing social data.                             of influential champions who will bring
                                                  together different partners to solve specific
Chapter 5 and the strategic roadmap will          problems. Others will be capacity builders,
guide the actions of all ecosystem players        who through resources and expertise, will
towards collective impact. It is undergirded      be able to raise sector capability and push
by a person-centred approach and builds           boundaries for new solutions.
upon three key thrusts, outlining the
outcomes to be achieved and initiatives           Regardless of role, it is crucial for all to see
to embark on. The initiatives in each key         this five-year journey as collaborative and
thrust have been broadly articulated as they      dynamic, intentional in effort yet open to
are meant to encourage ideas and actions          new opportunities and ideas.
EXECUTIVE SUMMARY    07

SUMMARY OF KEY THRUSTS, STRATEGIC DIRECTIONS AND OUTCOMES

                                   KEY THRUST 1:
      EMPOWERED INDIVIDUALS, THEIR FAMILIES AND COMMUNITIES
              1.1 Increased leadership of individuals, their families and
 STRATEGIC        communities to develop solutions
 DIRECTIONS   1.2 Issues owned by individuals, their families and communities

              •     People are more self-reliant
              •     People are able to self-advocate
              •     People are connected and able to access resources and knowledge
 OUTCOMES
              •     People are able to decide on services
              •     Increased participation of vulnerable population at workplace
                    and community

                                   KEY THRUST 2:
      EFFECTIVE SOCIAL PURPOSE ENTITIES THAT DELIVER QUALITY,
              INNOVATIVE AND SUSTAINABLE SOLUTIONS

              2.1   Improved organisational health of social purpose entities
 STRATEGIC    2.2   More innovative and sustainable solutions scaled to meet needs
 DIRECTIONS   2.3   Improved service user experience
              2.4   Strengthened People, Public and Private sector collaboration for
                    greater impact

              •     Solutions and needs are assessed to look at all aspects of a
                    service user‘s life
              •     Increased number of skilled and enterprising professionals in
 OUTCOMES
                    the sector
              •     Innovative solutions developed
              •     Increased capacity and capability of social purpose entities

                                   KEY THRUST 3:
              CARING, COLLABORATIVE AND IMPACTFUL
                   SOCIAL SERVICE ECOSYSTEM
              3.1 Improved service user experience
 STRATEGIC    3.2 Strengthened People, Public and Private sector collaboration
 DIRECTIONS       for greater impact
              3.3 More vulnerable people accepted by and included in the People,
                  Public and Private sectors

              •     Solutions and needs are assessed to look at all aspects of a
                    service user‘s life
              •     Innovative solutions developed
 OUTCOMES
              •     Needs are met seamlessly
              •     Money, time and opportunities are given more and meaningfully
                    by People, Public and Private sectors
CHAPTER 1
INTRODUCTION
INTRODUCTION                    09

Singapore’s social service                     so, stakeholders in the                                                               emerged is a collective
sector has grown steadily                      social service ecosystem                                                              vision for the sector and the
over the years and continues                   (Figure 1) can remain                                                                 roadmap to achieve it. This
to play a prominent role in                    relevant, be responsive to,                                                           roadmap serves as a guide
the lives of the vulnerable.1                  and make a sustained and                                                              for the sector’s stakeholders
As a sector which delivers                     collective impact on the                                                              so that their collective
and enables the delivery                       lives of the vulnerable.                                                              vision will be realised, thus
of social services,2 it has                                                                                                          improving the well-being of
improved the well-being                        After one and a half years                                                            generations of Singaporeans
and met the needs of the                       of consultation, what has                                                             to come.
vulnerable. However, the
needs and expectations of
the people are changing
alongside a rapidly                                                                                 FIGURE 1: SOCIAL SERVICE ECOSYSTEM
evolving socio-economic
environment. The sector
has to collectively reflect                                                                                                                     So
                                                                                                        ps                                         cia
and decide on a strategic                                                                             ou                                               lS
                                                                                                   Gr         s
                                                                                                                                           Soc            er
direction so that needs can                                                                      p                                            ial           vi
                                                                                               el          ice                                    Se          c
                                                                                              H          rv                                         rv
be more effectively met in                                                                             Se

                                                                                                                                                                    e
                                                                                                                                                      ic
                                                                                 lf-

                                                                                                     g                                                  e

                                                                                                                                                                    O
                                                                                                   in
                                                                               Se

                                                                                                                                                                     rg
the future. Doing so requires

                                                                                                                                                             s

                                                                                                                                                                       an
                                                                                            us

                                                                                                                                                    Fr
                                                                                                         ily
                                                                                          Ho

                                                                                                                                                                         isa
a shared understanding of
                                                                                                     m

                                                                                                                                                     ie

                                                                                                                                                                            tio
                                                                                                                                                       nd
                                                                                                   Fa

what the sector’s vision for

                                                                                                                                                                               ns
                                                                                                                       Families        Seniors

                                                                                                                                                         s
                                                 Healthcare Providers

the future should be and
whether the sector is ready
for the challenges which                                                                                                                    Persons

                                                                                                                                                                    Healthcare S
                                                                                                     Children

                                                                                                                                                                     Governmen
                                                                        Ed u c ati o n

come with it.                                                                                                                                 with
                                                                                                    and Youth
                                                                                                                                           Disabililties

With this in mind, NCSS
                                                                                                                                      Persons
                                                                            al S

                                                                                                                                                                                t
                                                                                                                                                                                erv

gathered its member                                                                                               Vulnerable        with Mental
                                                                                                                                                                                  A
                                                                                                                                                             it y

                                                                                                                                                                                   g
                                                                                 erv

                                                                                                                                                                                    ice

organisations and their
                                                                                                                                                                                      enc
                                                                                                 W

                                                                                                                    Adults          Health Issues
                                                                                                                                                         un

                                                                                                                                                                                       s
                                                                                     i

                                                                                                  or
                                                                                         ce

                                                                                                      /S
                                                                                                                                                         m

service users, civic-minded
                                                                                                                                                                                         ies
                                                                                                    k

                                                                                                         c
                                                                                                                                                    m

                                                                                                                                                    Co
                                                                                         s

                                                                                                             ho
individuals, government,                                                                                          ol
                                                                          Fu

community, and business
                                                                            nd

                                                                                         rs
                                                                              e

                                                                                                                                                                   s
leaders together to re-                                                                                                Em                                       ise
                                                                                                                            ployme t Services                rpr
examine theirs as well                                                                                                            n                        te
                                                                                                                                                         En
                                                                                                                                                   ial
as the sector’s role for                                                                                          Cor
                                                                                                                     porat                      Soc
                                                                                                                          es
the future. By doing

1
 ‘Vulnerable’ refers to children, youths, families, adults and seniors in situational, environmental or social risks as well as persons
with disabilities and mental health issues.
2
 ‘Social services’ refer to activities of human services personnel in promoting the well-being of people, helping them become
more self-sufficient, enhancing independence, strengthening family relationships, and restoring individuals, families, groups and
communities to successful social functioning. Source: Barker, R.L. (2013). The Social Work Dictionary (5th edition), as quoted in
Mizrahi, T., & Davis, L. (Eds.). (2008). The Encyclopedia of Social Work.
CHAPTER 2
THE STATE OF
SINGAPORE’S SOCIAL
SERVICE SECTOR AND
CHALLENGES AHEAD

Photo credit: South Central Community Family Service Centre
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD                                                                                                                                11

                              STATE OF SOCIAL SERVICE ORGANISATIONS

                              50                                                                                                                                                                                                                                                          460

                              45                                                                                                                                                                                                                                                          410

                                                                                                                                                                                                                                                                                                Total Number of Organisations
                              40                                                                                                                                                                                                                                                          360
Number of New Organisations

                              35                                                                                                                                                                                                                                                          310

                              30                                                                                                                                                                                                                                                          250

                              25                                                                                                                                                                                                                                                          210

                              20                                                                                                                                                                                                                                                          160

                              15                                                                                                                                                                                                                                                          110

                              10                                                                                                                                                                                                                                                          60

                               5                                                                                                                                                                                                                                                          10

                              0                                                                                                                                                                                                                                                           -40
                                   1904

                                          1919

                                                 1935

                                                        1947

                                                               1949

                                                                      1954

                                                                             1959

                                                                                    1961

                                                                                           1963

                                                                                                  1965

                                                                                                         1967

                                                                                                                1969

                                                                                                                       1971

                                                                                                                              1973

                                                                                                                                     1975

                                                                                                                                            1977

                                                                                                                                                   1979

                                                                                                                                                          1981

                                                                                                                                                                 1983

                                                                                                                                                                        1985

                                                                                                                                                                                1987

                                                                                                                                                                                        1989

                                                                                                                                                                                               1991

                                                                                                                                                                                                      1993

                                                                                                                                                                                                             1995

                                                                                                                                                                                                                    1997

                                                                                                                                                                                                                           1999

                                                                                                                                                                                                                                  2001

                                                                                                                                                                                                                                         2003

                                                                                                                                                                                                                                                2005

                                                                                                                                                                                                                                                       2007

                                                                                                                                                                                                                                                              2009

                                                                                                                                                                                                                                                                     2011

                                                                                                                                                                                                                                                                            2013

                                                                                                                                                                                                                                                                                   2015
                                                                                                                                            Year of Establishment

                                                                        Number of New Organisations                                                                                    Total Number of Organisations
                                                                        each year                                                                                                      over the years

                                                                                                                                Source: NCSS Membership

                                                                                                         NO. OF WELFARE/SOCIAL SERVICE CHARITIES

                              450

                                                                                                                                                                                                                                                                            383
                              400
                                                                                                                                                                           363                        371                                          364
                                                                                                                                                                                                                            359
                                                                                                                                                   344
                              350
                                                        320                                         325                       325
                                                                             310
                              300

                              250

                              200

                               150

                              100

                               50

                                   0
                                                        2006                 2007                    2008                     2009                  2010                       2011                   2012                   2013                      2014                 2015

                                                                                      Source: Commisioner of Charities’ Annual Reports (2006–2015)
12    SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

              REGISTERED CHARITIES IN 2015                        CLIENT GROUPS SERVED BY NCSS MEMBERS

                                                                                            51% Multi-Client
                                    1,515 Arts & Heritage,                                      Groups
                                          Community,                                        18% Adults & Families
                                          Religious &                  TOTAL                    Children & Youths

                                                                       464
             TOTAL                        Others
                                                                                            10% Persons with

       2,217                        383 Social & Welfare
                                    134   Health
                                                                ORGANISATIONS               9% Disability
                                                                                                  Persons with
                                    121   Education                                         2%    Mental Health
                                    64    Sports                                                  Issues
                                                                                            10% Seniors

         Source: Commissioner of Charities’                              Source: NCSS Membership
                Annual Report 2016

                                                   MANPOWER PROFILE

Social Workers 6%

                                                                               26% Professionals, Managers &
Corporate                                               TOTAL
                  8%                                                               Executives (PMEs)
Professionals                                         WORKFORCE
                                                                               45% Rank & File (RnF)
Counsellors       4%                                  13,000                   30% Associate Professionals &
                                                                                   Technicians (APT)
Therapists        3%
EIPIC-related     3%
Psychologists     1%

                              Social service sector manpower profile as at September 2015
                                     Source: MSF-Manpower and Salary Survey 2015

                            SOCIAL SERVICE CHARITIES INCOME BY SOURCES (‘MILLIONS)

              1,800

              1,600

              1,400
                                                                                 699.8
              1,200
                                              816.9            614.1
              1,000                                                                                 Donations
                800
                                                                                                    Government
                                                                                                    Grants
                           352.6                                                 568.6
                600                                                                                 Others
                                              321.8           456.3
                400
                           238.2
                200                          435.8                               424.8
                           280.2                                388
                 0
                             2011              2012             2013               2014

                       Others include income from programmes and services rendered by charities
                             Source: Commissioner of Charities Annual Report (2012–2015)
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD                            13

The first organised social welfare plan                            Since then, the sector has undergone a
for Singapore was put forth in 19493 and                           tremendous transformation. There are
focused on providing basic welfare services,                       currently 2,000 known social service
such as food and shelter, in a post-war                            programmes run by more than 3004 social
Singapore. Displaying a strong gotong-                             and welfare charities. The sector employs
royong (mutual help) spirit, the government,                       over 13,000 workers and has annual receipts
community, volunteers and a few social                             totalling $1.7 billion.
service organisations came together to
deliver services. Back then, social service                        The legacy and growth of the sector has also
organisations were few and at a nascent                            led to some of the challenges it currently
stage, and the services provided were to                           faces. In addition to global, economic and
meet basic needs.                                                  technological trends as well as changes
                                                                   to our population size and composition,
                                                                   the sector has had to contend with
                                                                   the following:

                            THE SECTOR
                           EMPLOYS OVER

                       13,000
                WORKERS AND HAS ANNUAL
                  RECEIPTS TOTALLING

                            $1.7
                            BILLION

3
 The Social Welfare Plan was a five-year plan to provide social assistance to the aged, widows and orphans, youths, the sick and
the temporarily unemployed. It was developed by the Social Welfare Department under the Ministry of Labour and Welfare.
4
    Commissioner of Charities Annual Report For the Year Ended 31 December 2015.
14       SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

a. Changing Needs                                           gradually shifting away from this approach
   Singapore’s landscape of needs is                        towards addressing the person as a whole,
   changing as her population increases,                    co-developing solutions and equipping him
   ages and becomes more diverse and                        or her with skills to meet new challenges.
   educated. Migration and globalisation too
   have transformed the fabric of society.                  In addition, there is greater demand
   As such, the social service sector has to                now for an integrated and coordinated
   evolve to match the rising expectations                  person-centred approach. Better
   of the people.                                           coordination between sector stakeholders
                                                            will provide more effective and seamless
       The traditional welfare approach of                  help, reducing information asymmetry.
       providing hand-outs for immediate relief
       does not tackle issues and challenges at             To aid this transition, the sector needs
       their root cause. It is neither enough nor           to harness advancements in technology
       sustainable to simply address a person’s             alongside nation-wide initiatives
       immediate condition. The sector has been             to innovate.

 GROWING POPULATION                                                          MORE DIVERSE
Singapore Population
                                                                             POPULATION MIX
                                                                           Singaporeans & PRs as

                             4.0M
                                                                           % of Population

2000
                                                                                               81%
                                5.5M
                                                                            2000

2015

                                                                                               71%
                                   >6M
                                                                            2015

2030E

                                                                            2030E              ?%
                                                                               Singaporeans & PRs      Others
 AGEING POPULATION
Senior Support Ratio
( residents aged 20-64 per residents aged ≥65)
                                                                             SMALLER HOUSEHOLDS

                                                       9:1                 Singapore Average Household Size
                                                                           ( of people)
2000

2015
                                       5.7:1
                     2.1:1
                                                                           2000         2015        2030E

2030E                                                                      3.7 3.4 ?
                  Source: Department of Statistics Singapore and Population White Paper 2013
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD                 15

 RISING INTER-ETHNIC MARRIAGES
Inter-ethnic Marriages Registered under the Women’s Charter
(% of total marriages and absolute )

                                                                                            ?
             10%                                     15%
             2,305                                   4,142
2005                                   2015                                      2030E

                 Source: Department of Statistics Singapore and Population White Paper 2013

                          TRENDS IN SINGAPORE’S HDI COMPONENT INDICES 1900–2015

1.2

  1

0.8

0.6

0.4

0.2

 0
      1985       1990          1995           2000         2005           2010           2015         2020

              HDI Value               Health Index                Income Index              Education Index

                Source: United Nations Development Programme Human Development Report
16       SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

b. Sustainability of the Social                                      For any ecosystem to be sustainable,
   Service System                                                    there needs to be diversity and a
   The current system was set up with the                            symbiotic relationship among its
   philosophy of the ‘many helping hands’                            members. With growing needs,
   approach. Developed in 1995, the tenet                            government support can be better
   was for social needs to be met “through                           complemented with a diversity of efforts
   partnerships with concerned citizens,                             by volunteers, families, communities
   corporations, community organisations,                            and businesses. People from different
   religious groups and family members.”5                            backgrounds should come together and
                                                                     draw on each other’s skills and expertise
                                                                     to tackle problems, playing a larger role
                                                                     in the social service ecosystem.

    SINGAPORE CHARITIES                                           AUSTRALIA & UK CHARITIES
Total Annual Recipients from Government (%)                    Total Annual Recipients from Government (%)

2010
     $    $      $        $    $
                                 45%                              $         $
                                                                Australia, 2014
                                                                                     $      $
                                                                                               41%
                                                                                                $

2014
     $    $      $        $    $
                                 48%                              $
                                                                UK, 2014
                                                                            $        $      $
                                                                                              34%
                 Source: Commissioner of Charities Annual Reports; Australian Charities Report 2014;
                      National Council for Voluntary Organisations (NCVO) UK Charity Sector

    VOLUNTEERISM RATES
% of population who had performed volunteer work for an organisation
(formal volunteering) at least once in the previous 12 months

50

                                                                                                              44%
                                                                                                42%
40
                                                                                    37%

                                                              31%
30
                                             25%

20             18%              17%

    10

    0
              Singapore       Hong Kong       USA            Australia            Netherlands       UK        Canada

             Source: NVPC Giving Survey; Australia Bureau of Statistics; US Bureau of Labor Statistics;
            UK Institute for Volunteering Research; Statistics Canada; Giving in the Netherlands Report

5
 Statement by Mr Abdullah Tarmugi, Acting Minister for Community Development at the 1995 World Summit for Social
Development in Copenhagen, Denmark.
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD             17

c. Social Service Organisations                                        strong. Based on current service
   Social service organisations are entrusted                          demand, there is a need to grow the
   to meet the needs of the vulnerable.                                workforce to 16,000 in two years’
   Key to achieving success in this sector                             time. The challenges facing social
   is therefore to have highly capable and                             service organisations are in attracting,
   purposeful social service organisations. In                         retaining and managing talent at all
   a 2016 NCSS survey6 of the sector, three                            levels within the organisations.
   key challenges were identified by its
   stakeholders. They were:                                        iii. Improving Organisational Capability
                                                                        Like any organisation, social service
      i.   Seeking Sustainable Ways of Funding                          organisations experience different
           Social service organisations find it                         organisational gaps at different stages
           challenging to seek sustainable ways                         of growth. However, some generic
           of funding their programmes and                              challenges raised by social service
           operations. The reasons identified are                       organisations included:
           the inability to develop an effective
           brand to promote their social mission,                      •   A lack of collaboration among
           lack of fundraising capabilities and                            stakeholders in the sector;
           donors’ reluctance to fund operations.                      •   Challenges in succession planning
                                                                           and attracting effective leaders
      ii. Optimising Human Capital                                         and board members;
          The sector’s workforce has been                              •   Insufficient capability to plan
          growing and is now about 13,000                                  strategically and brand effectively.

    GENEROSITY SCORE

                                                                                               #1   Myanmar

                                                                                               #2 Thailand

                                                                                               #3 Indonesia

                                                                                               #13 Australia

                                                                                               #18 Malaysia

                                                                                               #22 Hong Kong

                                                                                               #33 SINGAPORE

                                                                                               #76 USA

                                             Source: World Happiness Report 2016

6
    NCSS Sector Consultation Survey, 2016.
18   SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

DONATED MONEY

                                                                                     #1   Myanmar

                                                                                     #2 Thailand

                                                                                     #3 Malta

                                                                                     #7 Australia

                                                                                     #11 Hong Kong

                                                                                     #12 USA

                                                                                     #17 Malaysia

                                                                                     #18 SINGAPORE

                    Source: Charities Aid Foundation (CAF) World Giving Index 2015

ONE OF THE MOST INNOVATIVE COUNTRIES

                                                                                     #1   Switzerland

                                                                                     #2 Sweden

                                                                                     #3 UK

                                                                                     #4 USA

                                                                                     #6 SINGAPORE

                                                                                     #11 South Korea

                                                                                     #14 Hong Kong

                                                                                     #19 Australia

                                                                                     #35 Malaysia

                                 Source: Global Innovation Index 2016
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD                                                                                                                                                                                                    19

    ONE OF THE BEST PLACES TO BE A SOCIAL ENTREPRENEUR

                                                                                                                                                                                                                                                        #1              USA

                                                                                                                                                                                                                                                        #2 Canada

                                                                                                                                                                                                                                                        #3 UK

                                                                                                                                                                                                                                                        #4 SINGAPORE

                                                                                                                                                                                                                                                        #7 South Korea

                                                                                                                                                                                                                                                        #8 Hong Kong

                                                                                                                                                                                                                                                        #9 Malaysia

                                                                                                                                                                                                                                                        #26 Australia

                                           Source: Thomson Reuters Foundation 2016

    LOW AWARENESS AND                                                                                       THE SOCIAL SECTOR LAGS OTHERS
    LOW JOB APPLICATION                                                                                    IN THE ADOPTION OF TECHNOLOGY
    VS. OTHER SOCIAL
    SECTORS

% of respondents who are aware                                        STAGE 1                                                                                                  STAGE 2                                                                             STAGE 3
and % who apply for jobs

                                                                                                                                                                                                                                                                                                     Media
AWARENESS

                                                                                                                                                                                                                                                                                              Tech
                                                                                                                                                                                                                                                                                      Telco
                                                                                                                                                                                                                                                                             Retail
                                                                                                                                                                                                                                                                   Banking
                                                                                                                                                                                                                                                       Insurance
                                                                                                                                                                                                                                                Auto

59% 73%                        72%
                                                                                                                                                                                                                                     Airlines
                                                                                                                                                                                          Transport/Logistics

                                                                                                                                                                                                                            Hotels
                                                                                                                                                                                                                Education
                                                                                                           SOCIAL SERVICE

JOB APPLICATION
                                                                                                                                            Consumer Products

                                                                                                                                                                               Medicine
                                                                                                                                                                  Healthcare
                                                                                                                            Manufacturing
                                                  Construction

    9%           14%            12%
                                                                                                  Pharma
                                                                          Oil & Gas

                                                                                      Utilities
                                                                 Mining

     Social Service          Healthcare
     Education
                                                                                                                                                                Degree of Digital Disruption

Source: NCSS Sector Brand Project –
Project Beneficiary Survey 2016                                                                                       Source: Bain Experience Centre

Even as social service organisations grapple                                                          There was also a strong commitment among
with some of these challenges, they were                                                              stakeholders7 to collaborate and work
clear that serving the vulnerable was                                                                 towards achieving a collective vision of
their priority. This resonated with all the                                                           improving the well-being of the people.
stakeholders in the sector.

7
    Based on Social Service Summit 2016.
CHAPTER 3
METHODOLOGY
METHODOLOGY       21

The process used to develop the collective     individuals, business and other sector
vision and roadmap required several            leaders over the course of one and a half
iterations involving multiple conversations    years. There were differing views and at
with service users, social service             each stage these views were debated and
organisations, government, civic-minded        substantiated with evidence.

RESEARCH AND INTERVIEWS                        SOCIAL SERVICE SUMMIT
Conducted in-depth interviews with             Over 500 attendees from the social service
19 sector leaders to understand trends         ecosystem discussed and identified what the
                                               sector could do to achieve greater impact

CONSULTATION SURVEY                            FOCUS GROUP DISCUSSIONS
More than 350 respondents from the             Conducted discussions with close to
social service ecosystem gave their views      40 social service organisation leaders to
on challenge and opportunity areas for         delve deeper into results of the NCSS Sector
the sector                                     Consultation Survey

STRATEGY WORKSHOPS                             SERVICE USERS
More than 70 participants across the social    • Conducted two workshops with 15 service
service ecosystem provided their inputs on       users to understand their key pain points
the draft vision for the sector and ideas on     and aspirations for the sector
how to achieve vision                          • Insights from service users also based on
                                                 other studies and plans
CHAPTER 4
COMMON VISION
AND ROADMAP
EVERY PERSON EMPOWERED
       TO LIVE WITH DIGNITY IN A CARING
            AND INCLUSIVE SOCIETY
                    VISION

                                    KEY THRUSTS

Empowered individuals,              Effective social purpose entities          Caring, collaborative
  their families and                 that deliver quality, innovative          and impactful social
    communities                         and sustainable solutions               service ecosystem

                             STRATEGIC DIRECTIONS

         Increased leadership                      Improved
         of individuals, their                                                 ?          Improved
                                                   organisational
         families and                                                                     service user
                                                   health of social
         communities to                                                                   experience
                                                   purpose entities
         develop solutions

                                                                                          Strengthened
          Issues owned                            More innovative
                                                                                          People, Public
   ?      by individuals,                         and sustainable
                                                                                          and Private sector
          their families                          solutions scaled
                                                                                          collaboration for
          and communities                         to meet needs
                                                                                          greater impact

                                                                                          More vulnerable
                                                                                          people accepted
                                                                                          by and included in
            BUSINESS PLAN
                                                                                          the People, Public
                                                                                          and Private sectors

                                        OUTCOMES

                                                Increased number of                    Solutions and needs are
       People are more                          skilled and enterprising               assessed to look at all aspects
       self-reliant                             professionals in the sector            of a service user’s life

       People are able                          Increased capacity                     Innovative solutions
       to self-advocate                         and capability of social               developed
                                                purpose entities

       People are connected
                                                                                       Needs are met
       and able to access
                                                                                       seamlessly
       resources and knowledge

                                                                                       Money, time and
       People are able
                                                                               $       opportunities
       to decide on services                                                       $   are given more and
                                                                                       meaningfully by People,
                                                                                       Public and Private sectors

       Increased participation
       of vulnerable population
       at workplace and community

                                        INITIATIVES

                                                 Adopt best service delivery            Advocate and develop
        Increase number of                       models, raise service                  Quality of Life,
        preventive solutions                     standards and improve                  Ecosystem and
                                                 service user outcomes                  Lifespan solutions

                                                 Strengthen                             Enhance capabilities and
        Empowerment and
                                                 organisational leadership              interface for complex
        personal development
                                                 and people practices                   case management

                                                 Enhance career                         Share and integrate
        Create services and
                                                 and professional                       existing databases
        engagement platforms
                                                 development pathways                   and knowledge

                                                                                        Increase awareness
        Provide options                          Implement measures                     and educate general
        to service users                         to optimise resources                  public about social
                                                                                        issues

                                                                                        Attract and engage
                                                 Build culture of innovation            People, Public and
        Mobilise                                 and productivity, and                  Private sectors to
        community assets                         leverage on technology                 provide opportunities,
                                                                                        funding and volunteers

                                                 Form partnerships and                  Strengthen collaboration
                                                 platforms to encourage                 in the ecosystem
                                                 social innovation

                                        ECOSYSTEM
                               OF PEOPLE, PUBLIC AND PRIVATE STAKEHOLDERS

      GOVERNMENT AGENCIES • FUNDERS • FAMILIES • INDIVIDUALS •
   COMMUNITY • SOCIAL PURPOSE ENTITIES • EDUCATIONAL INSTITUTIONS

                                              VALUE

           PERSON-CENTRED AND HOLISTIC APPROACH TOWARDS NEEDS TO ADVANCE
                         THE QUALITY OF LIFE FOR INDIVIDUALS

                            ROADMAP FOR THE SOCIAL SERVICE SECTOR
Executive                                       Key Challenges
Summary                                         The key challenges identified by
                                                stakeholders are:

Setting the context                             1 Changing Needs                               3 Developing highly capable                The roadmap charts the pathways
The social service sector needs to remain         • Rising expectations of the people            and purposeful social service            needed to achieve the vision. It maps
relevant and be prepared for future               • A need to shift towards addressing                                                    out the logical steps and pre-conditions
                                                                                                 organisations
challenges ahead so that it can make a              the person as a whole, co-developing                                                  required. By doing so, individuals and
                                                                                                 • Challenges in diversifying funding
sustained and collective impact on the              solutions and equipping him or her                                                    organisations will be able to identify
                                                                                                   streams for long term sustainability
lives of the vulnerable.                            with skills to meet new challenges                                                    their roles in the change process and
                                                                                                 • Challenges attracting, retaining
                                                  • Greater demand for an integrated and                                                  find ways to contribute towards
                                                                                                   and managing talent at staff,
Therefore, the National Council of Social           coordinated person-centred approach                                                   achieving the vision. Ultimately,
                                                                                                   management and board levels
Service (NCSS) brought together a                 • A need to harness advancements                                                        you will be able to see how your
                                                                                                   within social service organisations
21-member Steering Committee and other              in technology                                                                         initiatives contribute to the
                                                                                                 • Need for greater collaboration among
stakeholders in the ecosystem (member                                                                                                     overall vision.
                                                                                                   sector stakeholders
organisations and service users,                2 Sustaining the Social Service System           • Challenges in developing an effective
government, community, business leaders           • With growing needs and limited                 brand to promote the social mission
and civic-minded individuals) to identify           resources, there needs to be better            to funders and the community
challenges, opportunities, and build a shared       resource efficiency within organisations
vision and roadmap for the next five years.         and resources need to be more
                                                    diversified i.e. tapping on volunteers
                                                    and technology
                                                  • A need for people from different
                                                    backgrounds to come together to
                                                    tackle problems
                                                  • Families, communities and businesses
                                                    need to be more involved in the lives of
                                                    the vulnerable
   BUSINESS PLAN
COMMON VISION         23

                   VISION

                EVERY PERSON EMPOWERED TO
                LIVE WITH DIGNITY IN A CARING
                   AND INCLUSIVE SOCIETY

VISION                                                                 Dignity
The vision – “Every person empowered to                                Dignity refers to “an individual’s inherent
live with dignity in a caring and inclusive                            value and worth and is strongly linked to
society” was deliberately phrased as an end                            respect, recognition, self-worth and the
state. Every word in the vision is significant                         possibility to make choices.”9 A person living
as explained below.                                                    with dignity is able to exercise autonomy,
                                                                       self-determination and is included in
Every Person                                                           community life.
Every person, regardless of ability or
situation, should live with dignity and play                           Caring Society
his or her part in building a caring and                               A caring society is made of “a system
inclusive society. The all-encompassing                                of social relations that recognises the
term also takes into consideration that                                interdependence between human beings.”10
anyone can at some stage in his or her life                            Individuals living in such a society make a
become vulnerable, which underscores                                   conscious and proactive commitment to
the importance of preventive and                                       others, assuming responsibility for them by
upstream measures.                                                     providing concern, compassion and support
                                                                       to ease hardship and distress.
Empowered
Empowerment refers to the “expansion                                   Inclusive Society
of assets and capabilities of people                                   An inclusive society embraces diversity
in vulnerabilities such that they may                                  and is a society for all. It is equipped
participate in, negotiate with, influence                              with mechanisms that will allow one to
and hold accountable institutions that                                 feel accepted, respected and involved in
affect their lives.”8 An empowered person                              meaningful ways. Individuals living in such
understands his or her environment,                                    a society are able to access information,
has the ability to access resources and                                infrastructure and facilities and have
actively participates to achieve goals or                              opportunities to participate in activities that
solve problems.                                                        shape their lives.11

8
     Poverty Reduction Group, World Bank. (2002). A Framework for Empowerment: Summary.
9
 World Health Organisation. (2015). World Mental Health Day 2015. For more information, please visit http://www.who.int/
mental_health/world-mental-health-day/2015_infosheet/en/.
10
     Schildberg, C. (Ed.). (2014). A Caring and Sustainable Economy.
11
  United Nations Department for Economic and Social Affairs. (2007). Final Report of the Expert Group Meeting on Creating an
Inclusive Society: Practical Strategies to Promote Social Integration.
24        SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

                       VALUE

            A PERSON-CENTRED AND HOLISTIC
             APPROACH TOWARDS NEEDS TO
             ADVANCE THE QUALITY OF LIFE
                   FOR INDIVIDUALS

VALUE                                                                Understanding these linkages is an
The underlying value driving the key thrusts                         important element to improving a person’s
towards the vision is: ‘A Person-centred and                         overall quality of life. The World Health
holistic approach towards needs to advance                           Organization (WHO) defines Quality of Life
the Quality of Life for individuals’.                                as “individuals’ perceptions of their position
                                                                     in life in the context of the culture and value
A person-centred approach12 operates on                              systems in which they live and in relation
the belief that an individual has the capacity                       to their goals, expectations, standards
to understand, articulate and work through                           and concerns”.13 As an example of what
his or her problems and make decisions on                            constitutes Quality of Life, the WHO Quality
how to overcome them. It also recognises                             of Life framework (Figure 2) details the
that the ecosystem plays an instrumental                             various aspects of life that contribute to the
role in supporting the person.                                       overall well-being of a person. By applying
                                                                     this framework, NCSS14 has uncovered how
When this approach is applied, problems will                         vulnerable persons perceive their quality of
be addressed more effectively as meaningful                          life and identified linkages and areas that
linkages between parts of a person’s life                            can contribute to improving their quality
which are seemingly unrelated are uncovered.                         of life.

 The term ‘person-centred’ was first introduced by the psychologist Carl Rogers in the 1940s. Further information about the
12

person-centred approach can be found at http://adpca.org/content/history-0.
13
     The World Health Organization Quality of Life (WHOQOL).
14
     NCSS Quality of Life of Vulnerable Population (Adult) Study 2016.
COMMON VISION   25

                  FIGURE 2: WORLD HEALTH ORGANIZATION QUALITY OF LIFE FRAMEWORK

                                             PHYSICAL

    Pain and discomfort                  Energy and fatigue              Sleep and rest

                                  LEVEL OF INDEPENDENCE

      Mobility             Activities of Daily Living          Medication            Work

                                    SOCIAL RELATIONSHIPS

     Personal relationships                Social support                Sexual activity

                                          ENVIRONMENT

  Safety and security     Home environment         Financial resources   Health and social care

      Opportunities
                               Recreation                 Physical
     to acquire new                                                            Transport
                               and leisure              environment
 information and skills

                                         PSYCHOLOGICAL

   Positive       Thinking, learning, memory                    Body image and       Negative
                                                 Self-esteem
   feelings           and concentration                           appearance         feelings

                                      PERSONAL BELIEFS

                                Spirituality and personal beliefs

With this underlying value, the                 They are:
roadmap was developed. For ‘every               • Empowered individuals, their families and
person to be empowered to live                     communities
with dignity in a caring and inclusive          • Effective social purpose entities that deliver
society’, stakeholders should                      quality, innovative and sustainable solutions
focus their efforts on these three              • Caring, collaborative and impactful social
key thrusts.                                       service ecosystem

              The roadmap charts the pathways needed to achieve the vision.
               It maps out the logical steps and pre-conditions required. By
               doing so, individuals and organisations will be able to identify
               their roles in the change process and find ways to contribute
              towards achieving the vision. Ultimately, you will be able to see
                    how your initiatives contribute to the overall vision.
CHAPTER 5
KEY THRUSTS

Photo credit: South Central Community Family Service Centre
KEY THRUSTS        27

KEY THRUST 1
Empowered Individuals,
Their Families and Communities

Empowerment means to
increase a person’s assets
and capabilities so that one
can participate in, negotiate
with, influence and hold
accountable institutions that
affect his or her life.

The client empowerment
model has been increasingly
adopted by the social and
health care sectors in many
countries15 as it leads to
better outcomes, sustainable
social change and reduced
costs. Research shows
that an increased level of
independence as a result
of empowerment leads to
an enhanced psychological
sense of well-being and                       Community Kitchen brings people together through food and where
quality of life.16 Taking a                   residents showcase their cooking skills.
more active role in managing
one’s life may also mean                      reinforcing. A person’s                   empowerment.18 Hence, the
less pressure on external                     capacity will influence                   process of empowerment
resources and interventions.                  the effectiveness of                      involves all parties in an
                                              collective action. At the                 individual’s ecosystem.
Empowerment can take                          same time, the groups
place at both the individual                  surrounding him or her can                The journey towards
and collective levels,17 as                   provide the environment                   empowerment is represented
they are often mutually                       necessary for his or her                  on the next page.

15
  It has been successfully applied, predominantly, in the medical, disability, women, youth and poverty sectors in the Western
world and in countries such as Bangladesh, Hong Kong, Morocco, India and many other African and Asian countries. Cultural and
process adaptation may be necessary.
 Brody et al. (2015). Economic Self-Help Group Programmes for Improving Women’s Empowerment: A Systematic Review;
16

Maton, K. I. (2008). Empowering Community Settings: Agents of Individual Development, Community Betterment, and Positive
Social Change.
17
   According to Maton (2008) and Reininger et al. (2006), community empowerment refers to group-based involvement,
participation and community ownership where vulnerable individuals and groups play an active and major role in controlling their
lives and environments to bring about positive change.
18
     Nall, M. A. (2005). Strengthening Families and Securing Communities.
28       SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

                                                                                          BUSINESS PLAN

                                                  KEY THRUST 1

                                      EMPOWERED INDIVIDUALS,
                                   THEIR FAMILIES AND COMMUNITIES

                                              STRATEGIC
                                              DIRECTIONS

                                      Increased leadership of
                                                                              Issues owned by
                                      individuals, their families         ?   individuals, their families
                                      and communities to
                                                                              and communities
                                      develop solutions

                                               OUTCOMES

                                      People are more                         People are able to
                                      self-reliant                            decide on services

                                                                              Increased participation of
                                      People are able to
                                                                              vulnerable population at
                                      self-advocate
                                                                              workplace and community

                                      People are connected and
le are self-reliant                   able to access resources
                                      and knowledge
KEY THRUSTS       29

STRATEGIC DIRECTIONS

1.1 Increased leadership of individuals, their families and communities to develop solutions
1.2 Issues owned by individuals, their families and communities

Attributes commonly linked with                                        Problem-solving, assuming self-responsibility
empowerment are strength, choice, ability                              and managing issues are integrated into day-
to make decisions, control, dignity and                                to-day life instead of depending on external
independence.19 An empowered individual,                               sources.20 With ownership, willingness and
family and community equipped with these                               capability to shape their own course, the
attributes will be better able to play an active                       empowered are able to lead and take charge
role in achieving and enhancing well- being.                           of their own lives.

       SOUTH CENTRAL COMMUNITY (SCC) FAMILY SERVICE CENTRE
       SCC believes in community self-help. They build a community of people who are
       resources to each other, receiving help when in need and giving back when others are
       in need. Their initiatives serve to activate a “neighbours help neighbours” spirit that
       enable low income communities out of poverty.

       A COMMON SPACE                     OUR COMMUNITY GARDEN                        THE COMMUNITY
       An accessible and                  Promoting community                         KITCHEN
       common space specially             engagement and                              A platform for gatherings
       designed with wide open            ownership, the garden is                    and celebrations where
       spaces and glass panels            created and maintained by                   residents can showcase
       to facilitate interaction.         resident gardeners.                         their cooking skills.

                                                   GIVE & TAKE BOARD

       THE GOODWILL                       THE OFFERS AND                              THE LEARNING KAMPUNG
       XCHANGE                            REQUEST BOARD                               Co-creating a learning
       Food, clothes, books and           Known as the “Give and Take                 community with parents
       other items are donated            Board”, items to be donated                 and residents, the Learning
       by those who can share to          and requested are put up.                   Kampung provides a relaxing
       help others in need.               Some items can help to fulfil               café environment for children
                                          dreams and aspirations.                     to do their homework under
                                                                                      the guidance of youth
                                                                                      mentors, alongside adult
                                                                                      learners who are there for
                                                                                      origami, conversational
                                                                                      English or other learning
                                                                                      initiatives by the community
                                                                                      for the community.

19
     World Bank. (2002). A Framework for Empowerment: Summary.
 Chatzimarkakis, J. (2010). Why Patients Should be More Empowered: A European Perspective on Lessons Learned in the
20

Management of Diabetes.
30        SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

To increase capability                         for their own well-being. At                ability to participate in
and ownership of issues,                       a community level, needs                    society. With opportunities
there are some interim                         can be aggregated and                       to communicate and interact
outcomes which can                             communicated to bring                       with others, and knowing
open opportunities and                         about systemic changes.22                   that their participation
facilitate the process                                                                     makes a difference, people
to empowerment:                                People are connected and                    will feel more motivated to
                                               able to access resources                    be a part of processes that
OUTCOMES                                       and knowledge                               shape their lives.
                                               To make decisions, a person
People are more self-reliant                   must have access to choices,                INITIATIVES
Self-reliance means taking                     knowledge and resources.                    The following table
responsibility for one’s life                  For this to happen, a person                describes ideas and
and being independent.                         must be connected and able                  existing solutions that may
When people feel responsible                   to access information easily.               contribute to achieving
for themselves, they are                       At the community, it means                  these outcomes. They are
inclined to proactively solve                  harnessing its existing                     neither exhaustive nor
their own problems. At a                       strengths, assets and                       meant to be prescriptive,
community level, they look                     resources to find solutions.                and serve to highlight
out for each other.                                                                        existing programmes as
                                               People are able to decide                   well as spark new ideas
People are able to                             on services                                 for stakeholders in the
self- advocate                                 When people are able                        ecosystem to collaborate
Self-advocacy refers to                        to use the information                      and work on for collective
“…one form of advocacy,                        presented to act on their                   impact. For more ideas,
occurring any time people                      own choice, there is a higher               please refer to the Playbook
speak or act on their                          level of satisfaction and                   in the Appendix.
own behalf to improve                          commitment to take charge
their quality of life, effect                  of the process.
personal change, or correct
inequalities.”21 People who                    Increased participation of
can self-advocate are                          vulnerable populations at
better able to participate in                  workplace and community
developing solutions, make                     The key to being empowered
decisions and negotiate                        and independent is the

21
     Cunconan-Lahr, R., & Brotherson, M. J. (1996). Advocacy in Disability Policy: Parents and Consumers as Advocates.
 Reininger, B., Martin, D. W., Ross, M., Sinicrope, P. S., & Dinh-Zarr, T. (2006). Advancing the Theory and Measurement of
22

Collective Empowerment: A Qualitative Study.
KEY THRUSTS      31

INITIATIVE                                DESCRIPTION

                Preventive solutions       EXISTING SOLUTIONS
                look at identifying        •   Enhanced STEP-UP, an initiative to
                and counteracting              support schools to prevent students
                risk factors, and              from dropping out
                reinforcing protective     •   WAGS by WINGS to promote holistic
                factors before a               active aging for women
                problem arises.            •   Bettr Barista Coffee provides
                                               training and resilience coaching to
                They are effective at          disadvantaged youths and women
  Increase      getting to the core of
 number of      the problem.
 preventive
  solutions     Preventive solutions       IDEAS
                can be targeted            •   Use creative and social media to
                towards the general            encourage expression and pursue
                population or to               a passion to own issues and make
                those who have a               a difference
                potential to be at-risk    •   Grow social consciousness
                or those who are at        •   Social marketing interventions
                high-risk.

                Empowerment                EXISTING SOLUTIONS
                programmes aim to          •   Building Dreams – Economic
                develop service users’         Empowerment Programmes for Lower
                ability to articulate          Income Women by AWARE and
                their own needs,               Daughters of Tomorrow
                create solutions for
                themselves as well
                as make important
                decisions. Choice
                and control are
Empowerment     key outcomes.
 and personal
 development    Personal                   IDEAS
                development                •   Using the arts to develop talents,
                programmes                     ability to express and self-confidence
                involve building           •   Co-develop self-advocacy training
                resilience skills,             content with participants
                nurturing talents and      •   Expand existing scope of training
                developing service             courses to include self-advocacy skills
                users’ personal
                potential.
32    SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

 INITIATIVE                                     DESCRIPTION

                       Service and                 EXISTING SOLUTIONS
                       engagement                  •   Online platform housing information
                       platforms refer to              on service options and schemes
                       online and offline              such as Singapore Silver Pages,
                       platforms that                  NCSS Services Dashboard and the
                       allow people to                 SG Enable website
                       locate and/or know          •   Carer SG Facebook Page is an online
    Create
                       about services and              community for caregivers
 services and
                       to receive service          •   Pioneer Generation Ambassadors
 engagement
                       users’ feedback.
  platforms
                       Communication
                       should cater to
        and
                       different needs, the
                                                   IDEAS
                       target audience
                       cultural background         •   Ground-up engagement platforms
                       and language                •   Matching needs to service
                       proficiency.                •   Listening to and giving service users
                                                       options to select services
    Provide            Options should be
  options to           given to service users
 service users         for them to decide
                       on services that
                       would benefit them.

                       Asset-based                 EXISTING SOLUTIONS
                       community                   •   Youth United Programme by
                       development                     Beyond Social Services
                       focuses on building         •   COMNET by AMKFSC
                       communities                 •   WeCare@Marine Parade
                       and mobilising              •   South Central Community Family
                       resources in                    Service Centre (FSC)
                       the community.

                       Community assets            IDEAS
      Mobilise         comprising gifts of         •   Community models that actively tap
     community         individuals, local              on members and/or volunteers as
       assets          institutions, schools,          resources to help others
                       businesses and              •   Building strong community
                       other physical and              partnerships to widen outreach
                       economic assets                 and impact
                       are organised and           •   Replicating models that are successful
                       utilised effectively.           in deploying community assets
                                                   •   Provide relevant training to enhance
                                                       volunteering outcome and impact
KEY THRUSTS    33

KEY THRUST 2
Effective Social Purpose Entities
That Deliver Quality, Innovative
And Sustainable Solutions

A social purpose entity
is any organisation or
groups of individuals set
up “to change society for
the better” and deliver
services to improve the
well-being of individuals
and communities.23

Social service organisations,
also known as charities
or Voluntary Welfare
Organisations (VWOs), are
the most common type
of social purpose entity.
They are and have been
the primary vehicles which
deliver social services.
Increasingly, there are new                        By understanding the youths’ needs, Trybe uses creative solutions such
types of social purpose                            as play (seen above) in their development programmes for their youths.

entities such as the social
enterprises which are set                          the impact of the service.                  new to the user, context
up with a social mission but                       A high quality solution will                or application. They also
may be profit driven.                              thus be expected to have                    have to be more effective
                                                   positive experiences and                    and efficient than existing
An effective social purpose                        outcomes that significantly                 solutions, and in ways that
entity is one which delivers                       improve their service users’                can work over a sustained
quality, innovative and                            quality of life.                            period of time.25
sustainable solutions. The
measurement of quality24                           Effective social purpose                    The journey to building
can be through the process,                        entities also strive to “do                 effective social purpose
the manner in which the                            more with less” by way                      entities is represented on
service is delivered, or                           of innovative processes                     the next page.
outcomes which show                                or outcomes which are

 Cheng, W., & Mohamed, S. (2015). Doing Good in Singapore; PricewaterhouseCoopers. (2016). Australia’s Social Purpose Market:
23

Understanding Funding Flows and Exploring Implications.
24
     Malley, J., & Fernández, J-L. (2010). Measuring Quality in Social Care Services: Theory and Practice.
25
     Phills, J. A., Deiglmeier, K., & Miller, D. T. (2008). Rediscovering Social Innovation.
34     SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

                                            KEY THRUST 2

     EFFECTIVE SOCIAL PURPOSE ENTITIES THAT DELIVER
     QUALITY, INNOVATIVE AND SUSTAINABLE SOLUTIONS

                                      STRATEGIC
                                      DIRECTIONS

                            Improved organisational
                                                                           ?             Improved service
                            health of social purpose
                                                                                         user experience
                            entities

                            More innovative and                                          Strengthened People,
                            sustainable solutions                                        Public and Private
                            scaled to meet needs                                         sector collaboration
                                                                                         for greater impact

                                        OUTCOMES

                            Solutions and needs are
                                                                                         Innovative solutions
                            assessed to look at all aspects
                                                                                         developed
                            of a service user’s life

                            Increased number of                                          Increased capacity
                            skilled and enterprising                                     and capability of
                            professionals in the sector                                  social purpose entities

STRATEGIC                                   Healthy organisations are                   about their company’s
DIRECTIONS                                  more effective in meeting                   direction and strategies.
                                            their service users’ needs.                 They have the resources,
2.1 Improved organisational                 Good health26 indicates                     good governance structures,
    health of social                        an aligned organisation                     capabilities, leadership as
    purpose entities                        where employees are clear                   well as the motivation to

26
  McKinsey assesses organisational health in non-profit organisations across 10 domains. They are aspirations, strategy,
leadership, staff and volunteers, funding, values, learning and innovation, marketing and communication, advocacy, managing
processes and organisation, infrastructure and technology. Further information about the organisational health domains can be
found at http://www.mckinsey.com/business-functions/organization/how-we-help-clients/organizational-health-index.
KEY THRUSTS   35

put plans into action and                        that is aligned to intent to       2.4 Strengthened
innovate for the better.                         maximise its value potential.          collaboration between
                                                                                        People, Public and
2.2 More innovative and                          2.3 Improved service                   Private sectors for
    sustainable solutions                            user experience                    greater impact
    scaled to meet needs
                                                 Services should be person-         Cross-sector collaboration
Solutions have to be                             centred. The quality of the        brings about more
grown to make an impact                          experience is determined by        resources and ideas that
to the social problem on                         the structure (i.e. physical       will generate new and
a larger scale. An idea                          settings and availability          better solutions to social
turns sustainable when it                        of tools and resources),           problems. The emphasis
becomes everyday practice.                       processes (i.e. a positive         here is on advancing
Scaling happens when                             care worker-service user           collaboration towards
the innovative solution                          relationship, including care       stronger partnerships,
is applied to a wider                            behaviours that offer choice,      such that there is a more
context.27 Once a model                          respect and dignity for their      systematic approach leading
is robust, organisations                         service users), and outcomes       to common agendas, shared
have to commit to a                              (i.e. impact from services         outcomes and mutually
process of refinement and                        received that would improve        reinforcing actions among
consistent implementation                        their quality of life).            all parties.28

       A PEOPLE, PUBLIC, PRIVATE SECTOR COLLABORATION: THE HOUR
       GLASS KITCHEN PROGRAMME AT THE PACIFIC ACTIVITY CENTRE
       (YISHUN GREENWALK)
       The kitchen programme is a social platform for seniors to get together with other
       seniors to find common interests and build support networks.
       The seniors can use the two kitchenettes at the centre – one halal and one non-halal –
       to cook together and have their meals in small groups. There is a range of modules for
       them to attend to get to know one another.
       The 3-P partners played their roles in synergy, towards the common goal of reducing
       the risk of social isolation in seniors and improving their quality of life:

       PEOPLE
                                                              •   Seniors shared their aspirations and what
                                                                  they hoped to achieve from the programme.
                                                              •   Twenty Volunteers from Hua Mei Training
                                                                  Academy surveyed the community to identify
                                                                  seniors who are less socially connected.
                                                              •   The Staff from the activity centre also
                                                                  reached out to seniors for participation.
                                                              •   Student interns from universities provided
                                                                  suggestions and support.

27
     Simon et al. (2015). Doing Social Innovation: A Guide for Practitioners.
28
     Kania, J., & Kramer, M. (2011). Collective Impact.
36       SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021

     PUBLIC                                                        PRIVATE
     •   NCSS conceptualised the model and                         •    The Hour Glass Limited donated
         built a strategic partnership with The                         $2 million to support the cause and
         Hour Glass Limited.                                            will work with NCSS to scale the
     •   The Government, through the Care &                             programme over next two years.
         Share Movement, provided a matching
         grant of $2 million.

To develop effective                         Increased number of                          need to undergo the
social purpose entities,                     skilled and enterprising                     process of development
there are some interim                       professionals in the sector                  and prototyping, where
outcomes which can open                      To optimise service user                     ideas get tested in practice
opportunities and facilitate                 outcomes, there should be                    and fine-tuned from the
the process:                                 more sector professionals                    feedback received.
                                             equipped with the technical
OUTCOMES                                     know-how to carry out                        Increased capacity and
                                             interventions, knowledge                     capability of social
Solutions and needs                          to care in a person-centred                  purpose entities
are assessed to look at                      manner and an enterprising                   The capacity and capability
all aspects of a service                     mindset to continuously                      of social purpose entities
user’s life                                  innovate, adapt and learn.29                 have to be built for a
The assessment of needs                                                                   continuous production
should be holistic and take                  Innovative solutions                         of quality, innovative and
into account all aspects                     developed                                    sustainable solutions. This
that will advance a person’s                 Innovative solutions can be                  means having a strong
quality of life for more                     in the form of processes,                    purpose and set of strategies,
effective solutions and                      the way things are done, or                  adequate structure and
seamless experiences.                        a product, the actual good                   resources to get there and
                                             created. Before innovative                   an overall learning and
                                             solutions are scaled, they                   innovative culture.30

29
  Tishler, C. (2001). Enterprising Nonprofits: A Toolkit for Social Entrepreneurs – Why Running a Nonprofit is the Hardest Job
in Business.
30
  PricewaterhouseCoopers Canada Foundation. (2011). Capacity Building – Investing in Not-for-Profit Effectiveness; McKinsey &
Company. (n.d.). Elements of the Organisational Capacity Assessment Tool.
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