Sustainable Business Report 2019 - Vodafone Group Plc

Sustainable Business Report 2019 - Vodafone Group Plc
Business Report

Vodafone Group Plc
Sustainable Business Report 2019 - Vodafone Group Plc
Introduction                      Transformation                     Operating responsibly   Our people          Appendix                                             Vodafone Group Plc Sustainable Business Report 2019   2

In this report                                                                                                                    Our business
INTRODUCTION                                                                     OPERATING RESPONSIBLY                            Vodafone Group is one of the world’s leading telecoms and technology
Our year at a glance                                                  3          Supply chain integrity                      37   service providers. We have extensive experience in connectivity,
Chief Executive introduction                                          5          Safety                                      42   convergence and the Internet of Things, as well as championing mobile
How we connect for a better future                                    6          Managing key safety risks                   43
                                                                                                                                  financial services and digital transformation in emerging markets.
Our sustainable business strategy                                     7          Human rights                                46
                                                                                 Anti-bribery and corruption                 48
TRANSFORMATION                                                                   Our approach to political engagement        51
Women’s empowerment                                                  9           Privacy and cyber security                  53
The global context
Empowering women in
                                                                    10           Mobiles, masts and health                   56
                                                                                                                                  650 million              €43.7 billion
emerging markets                                                    11           OUR PEOPLE                                       mobile customers   *
Gender equality in our workplace                                    16           Developing skills and capability            61
Youth skills and jobs                                               19           Building a diverse and inclusive business   62
The global context                                                  20           Employee wellbeing                          64
Our future jobs strategy                                            21           Managing change and reorganisations         65
Digital workplace experience
Energy innovation
                                                                                 APPENDIX                                         85 million               92,005
The global context                                                  26           Managing and reporting on                        IoT connections          employees
Vodafone, energy and climate change                                 27           sustainable business                        67
Our greenhouse gas emissions                                        28           Materiality                                 69
Optimising our energy consumption                                   30           Environmental management                    70
Increasing renewable energy                                         32           Scope of reporting                          71
Scope 3 emissions                                                   33           How we report our key
Enabling customers to
reduce emissions                                                    34
                                                                                 performance indicators
                                                                                 Independent Limited Assurance
                                                                                                                                  37.1 million
                                                                                 Report to Vodafone Group Plc                80   mobile money customers

                                                                                                                                  5.4 million
                                                                                                                                  TB of data transmitted

* Including all of the customers in Vodafone’s joint ventures and associates.
Sustainable Business Report 2019 - Vodafone Group Plc
Introduction          Transformation   Operating responsibly   Our people    Appendix                                                           Vodafone Group Plc Sustainable Business Report 2019        3

       Our year at a glance                                                               Youth skills
                                                                                           and jobs
                                                       By empowering women                    Progress towards
                                                        and promoting gender                   our 2022 goals
                                                         equality, we can help
                                                     communities, economies              Support 10 million young people
                                                    and businesses – including          to access digital skills, learning and
                                                         our own – to prosper.              employment opportunities
                                                                                                                                                                                With a growing digital
                                                                            9                   478,986                                                                         skills gap, we believe
                                                                                     users have completed our Future Jobs                                                      there is a need to help
                                                                                   Finder tool to understand their strengths                                               young people develop the
                                                                                    and skills and view job opportunities in                                                skills they need to thrive
                                                                                              the digital economy                                                             in the digital economy.
                                                                                   Provide 100,000 opportunities for young                                                                             19
                                                                                      people to receive a digital learning
                                                                                           experience at Vodafone

  Women’s                                                                                         54,712
                                                                                    young people provided with workplace
empowerment                                                                              experience during the year
        Progress towards                                                                                                         Urgent action is needed to                       innovation
         our 2025 goals                                                                                                          address climate change. We
                                                                                                                                 are committed to achieving                         Progress towards
   We aim to connect an additional                                                                                                                                                   our 2025 goals
                                                                                                                                 a significant reduction in the
 50 million women living in emerging
          markets to mobile
                                                                                                                                 greenhouse gas emissions                          To reduce our greenhouse
                                                                                                                                 associated with our operations.                     gas emissions by 50%
     19.4 million                                                                                                                    25                                                     3%
      more female customers in
  our emerging markets since 2016                                                                                                                                              reduction in our total greenhouse
                                                                                                                                                                                 gas emissions in the last year
           Our ambition is
    for Vodafone to become the                                                                                                                                                   Our ambition is to purchase
  world’s best employer for women                                                                                                                                               100% of the electricity we use
                                                                                                                                                                                  from renewable sources
               31%                                                                                                                                                                         15%
      of our management and
   leadership roles held by women                                                                                                                                                 of purchased electricity was
                                                                                                                                                                                    from renewable sources
Sustainable Business Report 2019 - Vodafone Group Plc
Introduction              Transformation   Operating responsibly   Our people                            Appendix                                                 Vodafone Group Plc Sustainable Business Report 2019        4

      Our year at a glance

      Supply chain integrity and safety                   Human rights                                                    Privacy and cyber security                                Our people

      We work with our suppliers, partners                Respect for human rights, together with                         Vodafone has strict governance processes                  Our business performance and our
      and peers to drive high standards                   established processes to reduce the risk                        and controls in place to protect our                      customers’ experience of Vodafone depend
      across our supply chain and do our                  of human rights abuses, is critical to                          customers’ personal data, respect their                   on our ability to attract, develop and retain
      utmost to keep everyone working in                  our long-term success.                                          privacy and proactively manage the cyber                  talented individuals at all levels.
      our operations safe from harm.                                                                                      security risks that face businesses today.

             Supply chain 37
             Safety 42                                       Key highlights of the year
                                                                                                                                                                                      Key highlights of the year

                                                           GNI assessment                                                     Key highlights of the year                                    €60m
                                                                                                                                                                                         invested in employee
                                                          completed to ensure we have                                          10 Privacy                                             training and development
   Key highlights of the year                            measures in place to protect and
                                                         advance freedom of expression                                      ‘commandments’
Supplier Academy                                            and the right to privacy                                       established to help drive how we                                   85%
Launched a common industry                                                                                                develop and operate our products                         of our employees* believe that
Supplier Academy to help build                                Tech Against                                                           and services                                  Vodafone is socially responsible
    capability of suppliers
                                                                                                                     46   Vodafone Cyber Code                       53                450 employees                                  58
             85                                           Joined a new multistakeholder
                                                               coalition, Tech Against                                        launched to simplify and                              have joined our Multicultural             * Employees
                                                                                                                                                                                                                                 who responded
on-site assessments conducted                             Trafficking, which is focused on                                explain our basic security controls                       network, which was launched                  to our Global
within Vodafone’s supply chain                                 modern slavery issues                                               to all employees                                      this year in the UK                     People Survey

  Our reporting does not stop here                                                                                                                                             

  Mobiles, masts and health                               Reporting our contribution                                      Taxation and our total                                  Digital Rights and
  The health and safety of our customers and              to the UN SDGs                                                  economic contribution                                   Freedoms Reporting Centre
  the wider public is a priority for Vodafone.            Vodafone is committed to leveraging                             As a major investor, taxpayer and employer,             Our transparency disclosures on matters related
  We endeavour to address any concerns                    the power of its technology, networks                           we make a significant contribution to the               to digital human rights include our policies,
  regarding the electromagnetic frequency                 and services to contribute to the United                        economies of all the countries in which we              approach and principles regarding government
  (EMF) emissions from mobile devices and                 Nations Sustainable                                             operate. Our tax                                        access to customer data, as well as our
  base stations by providing up-to-date, open,            Development Goals.                                              report sets out our                                     approach to managing issues such as freedom
  transparent information on our website and              Find out how in                                                 total contribution to                                   of expression, censorship and the digital rights
  by engaging with local communities.                     our report.                          Our contribution
                                                                                                     Our contribution     public finances on a                                    of the child. We present our approach on these
                                                                                               to theto
                                                                                                            UN SDGs
                                                                                                                          cash-paid basis. Find                                   issues online in our Digital Rights and Freedoms
        56                                                                                                                the report online.                                      Reporting centre.
                                                                                          Vodafone Group Plc
                                                                                          May 2019                                                                                                  
Sustainable Business Report 2019 - Vodafone Group Plc
Introduction          Transformation        Operating responsibly   Our people         Appendix                                                               Vodafone Group Plc Sustainable Business Report 2019   5

Chief Executive introduction
Vodafone’s purpose is to connect for a better          Inspired by our purpose and supported by our            society. In the first year, we have made good       Our strategy continues to help drive impact
future and is supported by our commitment to           networks and technologies, we are working               progress through our Future Jobs Finder             against the UN Sustainable Development Goals
improve one billion lives through an inclusive         to ensure that our services, programmes and             platform, with 500,000 young people, across         (SDGs), and specifically those that relate to
digital society while halving our environmental        initiatives are helping to accelerate gender            20 different countries, learning more about         quality education, gender equality, decent work
impact by 2025.                                        diversity and women’s empowerment, and are              their skills and abilities and how they can use     and economic growth, industry, innovation and
                                                       improving young people’s digital skills across our      those to find a career in the digital economy.      infrastructure, and climate action.
We have an important role to play in helping
                                                       footprint, while we reduce our environmental
to create a digital society. Digital services, like                                                         –	Climate change remains one of the most              Vodafone is optimistic about the benefits of
                                                       impact. I am pleased with our progress and
the ones we provide, are quickly becoming                                                                      critical global challenges facing humanity.         a digital society. High speed networks are
                                                       would particularly highlight some of the
the new engines of growth in the global race                                                                   We have committed to reducing our                   accelerating the availability of new technologies
                                                       programmes and initiatives that are driving that
for economic prosperity and sustainable                                                                        greenhouse gas emissions by 50% and to              and innovative products and services that
                                                       success, including:
development. As digitisation dramatically                                                                      purchasing 100% of the electricity we use           will help our customers and wider society to
increases the rate of change and pace of               –	In 2016, Vodafone set a target to connect            from renewable sources by 2025. These are           improve their lives and livelihoods. Using those
innovation, it can however, also widen existing           an additional 50 million women living in             ambitious targets for our business, as business     new technologies, we intend to continue to
divides in our societies. In this fast-paced              emerging markets to mobile by 2025. To               growth and our customers’ growing data              help to build prosperous economies, strong
journey to an exciting digital age, our goal must         date, we estimate that we have connected             usage is resulting in increased energy demand.      communities and a sustainable planet, as we
therefore be to democratise digitisation, making          an additional 19.4 million women, providing          While there is no simple global solution, I am      work to create a more inclusive digital society.
technology truly accessible to everyone while             opportunities for them to enhance the                pleased with the progress we have made this
being more mindful of its impact on our planet.           quality of their lives and reach their full          year to ensure that we will meet our targets in
                                                          potential. Vodacom’s Mum & Baby service              a credible and sustainable way.
As Vodafone’s CEO, I am pleased to share our
                                                          in South Africa is one example of the
Sustainable Business Report 2019 with you, which                                                                                                                   Nick Read
                                                          programmes we are developing in pursuit
outlines our progress against our sustainable                                                                                                                      Group Chief Executive, Vodafone Group Plc
business strategy and targets. It is clear that
                                                          of our goal. It is a platform that provides                    Our strategy continues to
                                                          subscribers with maternal, neonatal and child                  help drive impact against
our focus on women’s empowerment, youth
                                                          health and wellbeing information, with 98%
skills and jobs and energy innovation is having a
                                                          of those completing a recent independent
                                                                                                                         the UN Sustainable
positive impact on our customers, our colleagues
                                                          survey saying they had taken action to                         Development Goals (SDGs)
and the communities in which we work.
                                                          improve their child’s health as a result of
                                                          using this service.
                                                                                                            Vodafone is also committed to operating
               Vodafone’s purpose is                   –	In March 2018, we committed to our target         responsibly and with integrity. This report
               to connect for a better                    to support 10 million young people to access      outlines the policies, approach and controls
               future and is supported by                 digital skills, learning and employment           we put in place to manage key risks such as
               our commitment to improve                  opportunities by 2022. This goal was              digital human rights, ensuring integrity in our
                                                          developed to address the concern that,            supply chain, health and safety, protecting
               one billion lives through an               while younger people are generally more           our customers’ data and respecting their right
               inclusive digital society while            savvy digitally, many find themselves lacking     to privacy.
               halving our environmental                  the necessary digital skills to capture new
               impact by 2025.                            employment opportunities in a digital
Sustainable Business Report 2019 - Vodafone Group Plc
Introduction          Transformation         Operating responsibly   Our people             Appendix                                                                   Vodafone Group Plc Sustainable Business Report 2019           6

How we connect for a better future
Working across our business
                                                                      In our operations                                            Our employees                                          For communities
Every day, our products and services play a
central role in the daily lives and livelihoods                       Keeping the people who work                                  Our business performance and                           Through targeted commercial
of more than half a billion people, across                            for us safe is one of our most                               our customers’ experience                              propositions, we are helping
25 countries. We work to embed our                                    fundamental responsibilities.                                depend on our ability to attract,                      women in emerging markets
sustainable business strategy across all our                                                                                       develop and retain talented                            overcome the barriers they face
                                                                      We are also committed to
operations and are committed to building                                                                                           individuals at all levels.                             in reaching their full potential,
                                                                      responding openly and
positive relations with all our stakeholders.                                                                                                                                             benefiting both themselves and
                                                                      transparently to public concerns
                                                                                                                                           Gender equality                                their local communities.
                                                                      about mobiles, masts and health.                                     in our workplace
                                                                                                                                        58 Our people                                           13	Increasing access to health
                                                                            42 Safety                                                                                                               advice in South Africa
                                                                            56 Mobiles, masts and health                                                                                        23	Providing free coding training
                                                                                                                                                                                                    in Turkey

                                        Across our network
                                        Our networks account for 94% of our
                                        total energy use. Through a number                        For our customers                             Working with our suppliers
                                        of different initiatives, we are working                  Our customers trust us with                   We work with more than 10,800
                                        to improve energy efficiency across                       their personal information and                direct suppliers around the
                                        our networks and purchase 100%                            their privacy. Protecting that                world. We have collaborated with
                                        renewable electricity by 2025.                            information and respecting                    peer companies to develop an
                                                                                                  their privacy is fundamental.                 academy to support suppliers to
                                              30	Our network – optimising our
                                                  energy consumption                                                                            improve their social, ethical and
                                                                                                       53 Privacy and cyber security            environmental performance.
                                              32	Increasing renewable energy
                                                                                                                                                     37 Our suppliers
Sustainable Business Report 2019 - Vodafone Group Plc
Introduction          Transformation         Operating responsibly   Our people       Appendix                                     Vodafone Group Plc Sustainable Business Report 2019   7

Our sustainable business strategy
We believe that Vodafone has a significant
role to play in contributing to the societies in
which we operate. Our sustainable business
strategy articulates our intention to deliver                                                     We connect for a better future
significant positive impact in three areas,
each of which has the potential to improve
the lives of our customers and wider society.
We have established long-term targets to                                                                Our transformation areas
drive change in the areas of:
–	women’s empowerment;
–	youth skills and jobs; and
–	energy innovation.
In parallel, we remain committed to ensuring
that Vodafone operates responsibly and
ethically, supported by our corporate
transparency programme. Four areas form                                               Women’s                 Youth skills                       Energy
the focus of our efforts as we ensure detailed                                      empowerment                and jobs                        innovation
policies, practices and disclosures help
to hold our businesses to account while
contributing to the broader debate.
Our operating responsibly focus areas are:                                                               Operating responsibly
–	taxation and total economic contribution;
–	supply chain integrity and safety;
–	mobiles, masts and health; and
–	digital rights and freedoms.                                                   Tax and total
                                                                                                   Supply chain         Mobiles, masts             Digital rights
                                                                                                    and safety           and health                and freedoms

                                                                                                         Principles and practice
Sustainable Business Report 2019 - Vodafone Group Plc
Introduction          Transformation           Operating responsibly   Our people         Appendix                         Vodafone Group Plc Sustainable Business Report 2019   8

 Women’s empowerment         Youth skills and jobs      Energy innovation

Our sustainable business strategy articulates our intention to deliver
significant positive impact in three areas, each of which has the
potential to improve the lives of our customers and wider society. We
have established long-term targets to drive change that focuses on
women’s empowerment, youth skills and jobs, and energy innovation.

Women’s empowement                         Youth skills and jobs                    Energy innovation
By empowering women and                    In many of the countries where           Our industry faces a growing
promoting gender equality, we can          we operate, youth unemployment           greenhouse gas (GHG) emissions
enable communities, economies              remains at very high levels. Together    challenge and we have an important
and businesses – including our             with a growing digital skills gap,       role to mitigate the consequences
own – to prosper. Communications           this creates a significant social        of the growth in demand for our
technology plays a critical role in        and economic challenge. Working          services. We will continue to reduce
helping women to improve their             together, governments, educators         the GHG emissions associated
lives and livelihoods. By improving        and companies need to find ways          with our operations by purchasing
the diversity of our global workforce      to address future workplace needs        more of the electricity we use from
we will better reflect our customer        and enhance the skills of people         renewable sources. We will also
base and wider society.                    entering the workforce, to enable        continue to help our customers
                                           them to be better equipped to            to reduce their emissions through
     9                                     contribute to a prosperous and           the use of our Internet of Things
                                           inclusive digital society.               products and services.
                                                 19                                      25
Sustainable Business Report 2019 - Vodafone Group Plc
Introduction        Transformation          Operating responsibly   Our people   Appendix   Vodafone Group Plc Sustainable Business Report 2019   9

 Women’s empowerment       Youth skills and jobs      Energy innovation

                   Women’s empowerment
The equality of women remains a significant global challenge. By
empowering women and promoting gender equality, we can enable
communities, economies and businesses – including our own – to prosper.

For society                              Within our business
We are changing women’s lives            Our strong commitment to diversity
through mobile.                          is a source of business strength.

     See page 11                               See page 16

Our 2025 goal                            Our 2025 goal
We aim to connect an additional          Our ambition is for Vodafone
50 million women living in               to become the world’s best
emerging markets to mobile.              employer for women.

Progress towards our goal                Progress towards our goal
                                         This year, the 2019 Bloomberg
19.4 million                             Gender-Equality Index
more female customers in our             recognised Vodafone as one
emerging markets since 2016.             of the top companies globally
                                         leading the way towards more
                                         equal, inclusive workplaces.
Sustainable Business Report 2019 - Vodafone Group Plc
Introduction          Transformation           Operating responsibly   Our people         Appendix                                         Vodafone Group Plc Sustainable Business Report 2019              10

 Women’s empowerment          Youth skills and jobs      Energy innovation

The global context                                                                                                                                  Our alignment to the UN Sustainable
                                                                                                                                                    Development Goals (SDGs)
Women are disadvantaged                                   excluded from education than boys3. Evidence                                              It is estimated that giving women and girls equal rights
economically across all cultures,                         also suggests that women in emerging markets                                              and opportunities could improve public health, increase
                                                          are more likely to live in poverty than men4.                                             productivity and grow prosperity, adding US$12 trillion to
societies and economies. Globally,                        Estimates state that every day approximately                                              global GDP by 20257.
around 50% of women aged 15 or                            830 women die from preventable causes related                                             Communications technology can play a critical role in
over are in paid employment,                              to pregnancy and childbirth5.                                                             empowering women to improve their lives and livelihoods.
                                                                                                                                                    Providing women with access to life-enhancing services
compared with around 75% of men1.                         In more developed economies, young women                                                  can help unlock socio-economic opportunities and
                                                          and men enter the workplace with equivalent                                               champion the inclusion of women in the workplace.
According to the World Economic Forum, it will
                                                                                                                                                    Vodafone is committed to SDG Goal 5, which is focused
take another 202 years to close the economic              skills and in broadly equal numbers, but a                                                on achieving gender equality.
‘gender gap’ if significant changes are not made.         much greater proportion of men reach middle
                                                                                                                                                    Our approach also aligns with Goals 4 (quality education)
Also, the comparative lack of women in senior,            and senior-level roles. A significant proportion                                          and 8 (decent work and economic growth), as our mobile
better-paid roles means that the global average           of women leave the workforce or continue                                                  technologies also support improved education outcomes
for women’s earnings is half that for men2.               working in more junior roles than their male                                              and drive financial inclusion.
                                                          peers. A lack of support during pregnancy and
In emerging economies, the gender gap often               the challenge of balancing childcare with work                                            Key SDGs and targets
affects women at an earlier age than it does in           account for many women deciding to leave                                                                4.3 By 2030, ensure equal access
more developed economies, and barriers exist              paid employment. Some women experience                                                                  for all women and men to affordable
in all areas of life, including access to education,      difficulties in returning to work after a career                                                        and quality technical, vocational and
healthcare and finance. An estimated 132                  break. Those who return to work find fewer                                                              tertiary education, including university.
million girls around the world are currently out          opportunities for promotion and progression
of school, and girls are more likely to remain                                                                                                                    5.1 End all forms of discrimination
                                                          than their male counterparts6.                                                                          against all women and girls everywhere.
                                                                                                                                                                  5.5 Ensure women’s full and effective
                                                                                                                                                                  participation and equal opportunities for
                                                                                                                                                                  leadership at all levels of decision-making
                                                                                                                                                                  in political, economic and public life.
The global gender gap
                                                                                                             One-third                                            5.B Enhance the use of enabling
                                                                                                                                                                  technology, in particular information

                                                                                                             fewer women                                          and communications technology, to
                                                                                                                                                                  promote the empowerment of women.

132 million girls                                            Women                                           Around 50% of women
                                                                                                             aged 15 or over are in paid
                                                                                                                                                                  8.5 By 2030, achieve full and productive
                                                                                                                                                                  employment and decent work for all
are currently out of school and
are more likely to remain excluded                           are 10%                                         employment, compared
                                                                                                             with around 75% of men.
                                                                                                                                                                  women and men, including for young
                                                                                                                                                                  people and persons with disabilities, and
from education than boys.
                                                             less likely                                                                                          equal pay for work of equal value.
                                                                                                                                                                  8.10 Strengthen the capacity of domestic
                                                             to own a mobile phone                                                                                financial institutions to encourage and
                                                             than men.                                                                                            expand access to banking, insurance and
                                                                                                                                                                  financial services for all.
Introduction              Transformation                 Operating responsibly   Our people          Appendix                                                              Vodafone Group Plc Sustainable Business Report 2019   11

 Women’s empowerment              Youth skills and jobs            Energy innovation

Empowering women in emerging markets
                                                                    In low and middle-income countries, women            – support education and skills;                        Mobile technology increases access to quality
Our 2025 goal                                                       are 10% less likely to own a mobile phone than       – improve health and wellbeing; and                    education, especially for people living in remote
                                                                    men. This equates to a ‘mobile gender gap’ of        – enable economic empowerment.                         areas. Vodafone Foundation has pioneered the
We aim to connect an additional                                     approximately 200 million women deprived of                                                                 development of innovative digital teaching and
50 million women living in                                                                                               To contribute towards our goal, we have
                                                                    the benefits of mobile ownership8. In addition, it                                                          remote learning technologies for deployment
                                                                                                                         launched new commercial propositions for
emerging markets to mobile                                          is estimated that over 300 million fewer women
                                                                                                                         customers focused on helping women in
                                                                                                                                                                                among some of the most vulnerable and
                                                                    than men access the mobile internet.                                                                        disadvantaged communities in the world,
                                                                                                                         emerging markets overcome the barriers they
Progress towards our goal                                                                                                                                                       including people living in refugee camps in
                                                                    Closing the gender gap in mobile ownership           face in reaching their full potential. These
                                                                                                                                                                                sub-Saharan Africa. Its Instant Network Schools
We have made progress towards                                       and usage by 2023 would provide an estimated         include Vodacom’s Mum & Baby initiative in
                                                                                                                                                                                programme connects classrooms to the internet,
our goal and now have an estimated                                  additional US$140 billion in revenue for the         South Africa, Vodafone Idea’s Sakhi safety plan
                                                                                                                                                                                providing remote and isolated communities
119.8 million active female                                         mobile industry over five years9.                    and our Business Women Connect programme
                                                                                                                                                                                with solar power, tablet computers and teacher
                                                                                                                         in Tanzania and Mozambique.
customers, 6.1 million more                                         Owning even the most basic mobile enables a                                                                 training resources, together with access to
than last year (and an increase                                     woman to communicate, access information,            Supporting education and skills                        educational content. Run in partnership with the
                                                                    learn, manage her finances, set up and run a         Enabling girls and women to access a good              United Nations High Commission for Refugees,
of 19.4 million since 2016).
                                                                    business and even get help if feeling threatened.    education can enhance their chances of thriving        the Instant Network Schools programme has
                                                                    Mobile technology also enhances many public          in life, yet many girls in emerging markets enter      given over 83,500 young refugee students
Estimated number of female customers                                and commercial services of value to women            adulthood lacking basic literacy and numeracy          access to a quality digital education.
in emerging markets (millions)                                      and girls in emerging markets, from accessing        skills. An estimated 132 million girls worldwide
                                                                    vaccinations and maternal healthcare, to             are out of school, including over 34 million girls
                                  Baseline               Goal
                                                                    mobile banking and online support for                of primary school age11.
                                                                    smallholder farmers.
2016                           100.3                                Changing women’s lives through mobile
                                                                    We estimate that 119.8 million of the
                               109.7       +9.4
                                                                    334.5 million active customers we serve in
                                                                    emerging markets are women10. However, this
                                                                                                                            Across our networks
2018                           113.7        +3.9

2019                           119.8              +6.1
                                                                    only represents 36% of our customer base, and
                                                                    a disproportionate number of women in these                                           37.1 million
                                                                    markets still do not own a mobile phone.                                              customers using M-Pesa,
                                                                                                                                                          16.9 million are women
       0       25    50      75     100      125         150
                                                                    We want to bring the benefits of mobile to
                                                                    women through a series of targeted commercial
                                                                    programmes. In 2016, we set a goal to connect
       See page 71 for how we report our
       key performance indicators
                                                                    an additional 50 million women in emerging
                                                                    markets to mobile. To reach this target, we are
                                                                                                                           6.1 million                                                           1.5 million
                                                                    committed to use our mobile technologies to            more female customers                                                 subscribers to Mum & Baby
                                                                    enhance the quality of women’s lives through           than last year                                                        service in South Africa
                                                                    programmes that:
Introduction          Transformation          Operating responsibly   Our people              Appendix                                                               Vodafone Group Plc Sustainable Business Report 2019   12

 Women’s empowerment         Youth skills and jobs      Energy innovation

                                                                                                                Improving health and wellbeing                            In Tanzania, Vodafone Foundation has
    Empowering girls through mobile                                                                             Estimates show that at least half the world’s             collaborated with the United States Agency for
                                                                                                                population lacks access to essential health               International Development and other partners
    Across the world, millions of girls lack the         The partnership will increase the reach of mobile                                                                to develop its Mobilising Maternal Health
    information, connections, tools and services         platforms such as Springster, a mobile platform        services13. Most of those people live in low to middle-
                                                                                                                income countries where access to services for             programme. This uses mobile technology to
    they need. Many of the everyday issues that          designed for and created by girls. The content on                                                                connect mothers to healthcare with the aim
    affect them – relationships, contraception           Springster helps girls understand and navigate         screening, prevention and treatment is often limited
                                                                                                                or non-existent. Rural poor, especially women, are        of reducing rates of maternal death and injury,
    and gender-based violence – are often too            the key social issues they face in their local area,                                                             indirectly reducing the number of neonatal
    sensitive to talk about openly, if at all. Boys      from health and education, to financial security       particularly deprived of such essential services.
                                                                                                                                                                          deaths. Since the launch of the programme,
    are also one and a half times more likely to         and personal safety. Through informal learning         Through Vodafone and Vodafone Foundation, we              over 900,000 women have been connected
    own a mobile phone than girls12.                     and by connecting girls with a supportive group        have developed a range of mobile technologies that        to treatment or free transport in emergencies.
    Vodafone Foundation, which focuses                   of peers, the Springster platform aims to break        enhance primary healthcare and prevention services        Known as M-Mama, the emergency transport
    on using connectivity to drive social change,        the cycle of poverty by giving girls the tools,        in emerging markets. Many of these programmes             works with a network of local drivers to act as
    launched a partnership this year with Girl           knowledge, networks and confidence they                are particularly important for women and young            ‘taxi ambulances’ in areas where ambulances
    Effect, a non-governmental organisation              need to reach their full potential.                    children. They include Vodacom’s Mum & Baby               are rarely available. When the patient makes a
    (NGO) with expertise in using media and              Vodafone Foundation has contributed US$5               service in South Africa, which provides subscribers       free call to a 24/7 dispatch centre, the call
    mobile technology to empower girls to                million to the project, which will be used to          with maternal, neonatal and child health and              handler assesses the patient’s condition using
    change their lives. The partnership aims             generate a total of US$25 million over five            wellbeing information. This year we commissioned          the M-Mama app, which indicates whether the
    to empower 7 million vulnerable girls                years. The partnership aims to reach girls across      KPMG to conduct a socio-economic assessment of            patient needs transferring to a health facility.
    across eight countries, connecting them              India, Tanzania, South Africa, Lesotho, Ghana,         this service to understand its impact and identify        If so, the nearest taxi ambulance driver identified
    to information, support and services they            the Democratic Republic of Congo, Kenya and            areas where it could be enhanced in the future (see       on the M-Mama app is sent to take the woman to
    need, through mobile.                                Mozambique.                                            the case study on page 13 for more information).          the closest health facility. On arrival, the driver
                                                                                                                                                                          is paid for the journey via M-Pesa. M-Mama has
                                                                                                                                                                          helped achieve a 27% reduction in maternal
                                                                                                                                                                          mortality in the northern Lake Zones of
                                                                                                                                                                          Tanzania where it is operational.
Introduction     Transformation          Operating responsibly   Our people           Appendix                                                                  Vodafone Group Plc Sustainable Business Report 2019   13

 Women’s empowerment    Youth skills and jobs      Energy innovation

                                                                                                                                                                     Tackling domestic violence and abuse
                                                        Increasing access to health advice for mums, dads and carers                                                 Vodafone Foundation has more than a decade
                                                        According to UNICEF South Africa , each
                                                                                                           –	98% of the mothers and pregnant women                  of experience developing mobile services
                                                        year 4,300 mothers die due to complications           surveyed said they had taken action to                 to support victims of domestic violence and
                                                        during pregnancy and childbirth, 20,000               improve their child’s health because of                abuse. This includes the TecSOS technology,
                                                        babies are stillborn and another 23,000               access to the information provided by                  which has supported more than 100,000
                                                        die in their first month of life. Research            the service;                                           high-risk survivors of domestic violence in five
                                                        shows that good access to reliable health                                                                    countries, along with Easy Rescue, which has
                                                                                                           –	95% of the mothers and pregnant women                  supported over 300,000 women in Turkey, and
                                                        information plays a crucial role in reducing
                                                                                                              surveyed said that the information                     gender-based violence hotlines in South Africa
                                                        maternal and infancy illness and mortality.
                                                                                                              received influenced their decision to                  and Kenya, which have connected over 300,000
                                                        In addition, many people in South Africa
                                                                                                              breastfeed, and across the focus groups                women to help during crises.
                                                        face long queues to receive health advice
                                                                                                              a small number of participants indicated
                                                        for themselves and their families and often                                                                  This year, Vodafone Foundation commissioned
                                                                                                              that the information received had resulted
                                                        have to travel long distances to reach a clinic,                                                             research to explore the impact of domestic
                                                                                                              in them breastfeeding for longer than
                                                        especially in rural areas.                                                                                   violence and abuse in the workplace (see page 17
                                                                                                              six months;
                                                        To help address this problem, Vodacom                                                                        for more information on the findings). In response
                                                                                                           –	97% of mothers and pregnant women                      to the issues highlighted by the research,
                                                        developed Mum & Baby. This free-to-use
                                                                                                              surveyed said the service influenced                   Vodafone Foundation announced the international
                                                        (no data charges) mobile health (‘mHealth’)
                                                                                                              their decision to visit a health centre for            expansion of Bright Sky, a free app that provides
                                                        intervention gives customers maternal,
                                                                                                              check-ups; and                                         information and advice to those affected by
                                                        neonatal and child health information.
                                                        The information is shared through weekly                                                                     domestic abuse. Created in partnership with the
                                                                                                           –	96% agreed that the information received
                                                        stage-based SMS messages. Additional                                                                         UK-based crisis support charity Hestia, the app
                                                                                                              helped with their decision to vaccinate
                                                        health-related content, such as articles,                                                                    enables users to locate their nearest support
                                                                                                              their child. If this were representative of all
                                                        videos and tutorials, is available through a                                                                 centre. A short questionnaire also helps users
                                                                                                              Mum & Baby subscribers, it would suggest
                                                        mobile-optimised website. Mum & Baby is                                                                      assess the safety of a relationship and provides
                                                                                                              that the service may have influenced the
                                                        available in English, Zulu, Sesotho, Xhosa                                                                   information about different forms of abuse and
                                                                                                              vaccination decisions for the children of
                                                        and Afrikaans. The service has helped over                                                                   the types of support available.
                                                                                                              approximately 650,000 individuals in
                                                        1.5 million parents and caregivers to take            South Africa.                                          In conjunction with this, Vodafone has launched
                                                        positive actions to improve their children’s                                                                 a global domestic violence and abuse policy
                                                                                                                       The findings of the study will be
                                                        health since its launch in 2017.                                                                             (see page 17 for more information).
                                                                                                                       used to help shape future plans
                                                        This year we commissioned KPMG to                              for the service and how its social
                                                        conduct an independent study to assess                         impact can be enhanced.
                                                        the socio-economic contribution of
                                                        Vodacom’s Mum & Baby service.                                   R
                                                                                                                          ead the report:
                                                        The study found:                                                Vodacom’s Mum & Baby
                                                                                                                        service in South Africa
Introduction         Transformation          Operating responsibly   Our people       Appendix                                                         Vodafone Group Plc Sustainable Business Report 2019   14

 Women’s empowerment        Youth skills and jobs      Energy innovation

                                                                                                      Enabling economic empowerment                         accounts and arrange micro-loans to help fund
   Helping women to feel safer in India                                                               More than 2 billion people in the world, most         their businesses. M-Pesa is also widely used
                                                                                                      of them women, still have no access to banking        to manage business transactions and to pay
   In India, there are over a billion mobile connections and while almost half of the population is
                                                                                                      facilities16, and women have less access to           salaries, pensions, agricultural subsidies and
   female, only 59% of them own a mobile phone15. This year, Vodafone Idea (our joint venture in
                                                                                                      financial services than men in 40% of the world’s     government grants.
   India) launched a new mobile service for female customers called Sakhi that includes a special
   set of security and safety features, including:                                                    countries17. Finding ways to improve their access     With M-Pesa, women can take greater control
                                                                                                      to financial services will bring significant social   over their own and their family’s finances. For
   Emergency Alerts                                                                                   benefits and economic opportunities.                  example, in Kenya, research estimated that
   Location alerts that can be sent to ten pre-registered contacts in an emergency.
                                                                                                      In 2007, together with our Kenyan associate,          with mobile money access through M-Pesa,
   Emergency Balance                                                                                  Safaricom, we developed the first mobile              185,000 women have been able to switch from
   Ten free minutes of call time that can be used during emergencies, even with zero credit.          money transfer service, M-Pesa. This is a             subsistence farming to business or sales as their
                                                                                                      simple, secure, cheap and convenient solution         primary occupation19. In addition, the research
   Private Number Recharge
                                                                                                      now offered to customers across eight markets:        also found that M-Pesa has helped lift 194,000
   Provides a dummy ten-digit number to ensure the privacy of customers when they recharge
                                                                                                      the Democratic Republic of Congo, Egypt,              households, or 2% of Kenyan households, out of
   at retail outlets, avoiding the need for them to have to reveal their mobile number to an
                                                                                                      Ghana, India, Kenya, Lesotho, Mozambique              poverty. We estimate that 16.9 million women
   unknown retailer.
                                                                                                      and Tanzania. The service enables customers           were actively using M-Pesa in 2018, accounting
   Female customers using Vodafone Idea prepaid or postpaid services can sign up to Sakhi for free,   to safely and securely send, receive and              for 46% of our M-Pesa customer base.
   and can use the service on any type of phone, even without credit or access to mobile internet.    store money via a basic mobile phone and,             Goal 10 of the UN SDGs is to ‘reduce inequality
   To date, millions of women from both rural and urban areas have subscribed to Sakhi, giving        more recently in some markets, using a                within and among countries’. Within this,
   them the confidence to travel further from home to pursue education and employment                 smartphone app.                                       target 10.c is to reduce the cost of sending
   opportunities, while feeling safer and less at risk of harassment.                                 As of March 2019, 37.1 million customers              remittances to less than 3% of transaction costs
                                                                                                      were using M-Pesa18, with over 11 billion             by 2030. This has already been met by M-Pesa in
                                                                                                      transactions having been made through                 those markets where it has regulatory approval
                                                                                                      a network of more than 395,000 agents.                to offer outbound remittances. In Kenya this
                                                                                                                                                            year, in partnership with Western Union, we
                                                                                                      With a mobile phone and an M-Pesa account,            launched M-Pesa Global. This service allows
                                                                                                      people on low incomes have more control               M-Pesa customers to send and receive money
                                                                                                      over their financial affairs. It also reduces the     across 200 countries and territories. M-Pesa
                                                                                                      associated risks of robbery and corruption in a       also continues to expand its partnerships across
                                                                                                      cash-based society. Thanks to the development         the globe for inward remittances, helping
                                                                                                      of additional services such as M-Shwari,              migrants and their families receive their money
                                                                                                      M-Pawa and KCB M-Pesa, our customers can              in a fast, secure and convenient manner.
                                                                                                      also save money through interest-bearing
Introduction         Transformation          Operating responsibly   Our people          Appendix                                                            Vodafone Group Plc Sustainable Business Report 2019    15

 Women’s empowerment        Youth skills and jobs      Energy innovation

Supporting female entrepreneurs
In addition to financial services,                          Supporting businesswomen in Tanzania and Mozambique
Vodafone’s networks and technologies                        Since 2016, we have built on the success of our M-Pesa money transfer and M-Pawa money
support businesses of all sizes, including                  saving services. We are a partner in Business Women Connect (BWC), a service specifically
entrepreneurs. For example, research                        designed for women who run micro-businesses. Created in partnership with the ExxonMobil
commissioned in Ghana by Vodafone found                     Foundation, World Bank and Centre for Global Development, BWC enables women to save and
that 70% of micro-entrepreneurs would face                  access useful business skills training, delivered by the NGO TechnoServe.
difficulties continuing their business without
a smartphone20. This constant connectivity                  Since its launch, nearly 6,000 Tanzanian women have benefited from BWC’s business skills
allows entrepreneurs to connect with                        training and learned how to use M-Pawa. The World Bank has analysed the results, which show
customers, search for new business ideas                    that women who are introduced to M-Pawa and have business skills training are statistically
and track competitors’ prices.                              more likely to move their savings into their phones and improve their business practices.

Through Vodafone Business in our local markets,             Building on this success, we supported a pilot involving 500 businesswomen in Mozambique
we provide products and services for small and              in 2017. After the training, women’s savings by phone increased from 56% to 93%, and the
medium-sized (SME) and small-office home-                   number keeping business records increased from 25% to 60%. The pilot also found a high use
office (SOHO) businesses. Our aim is to be a                of phones among urban businesswomen and a growing interest in mobile payments.
digital solutions provider for this market and              Over the coming year, TechnoServe and Vodacom plan to explore a new partnership in
help guide small businesses through technology              Mozambique to support female agents who run kiosks where M-Pesa customers can deposit
choices that are moving at an unprecedented                 and withdraw money. One of the main objectives will be to provide financial literacy, business
pace. For example, this year Vodafone Ireland               and agent skills so that more women can become successful entrepreneurs.
launched Open Conversations, an initiative to
help our SME customers gain insights on the
future of business.                                                                                                                                                   Women First in Entrepreneurship
Vodafone also supports female entrepreneurs                                                                                                                           Through Vodafone Turkey Foundation’s
through local Vodafone Foundation                                                                                                                                     Women First in Entrepreneurship
programmes. The Vodafone Institute in                                                                                                                                 programme, more than 36,000
Germany developed F-LANE , a seven-week                                                                                                                               women have received training on
acceleration programme for high-potential                                                                                                                             entrepreneurship, communications and
digital impact ventures and the first                                                                                                                                 finance. Once trained, they can use their
accelerator in Europe aimed exclusively at                                                                                                                            new skills to make and sell handmade
women. The programme’s mission is to foster                                                                                                                           items on a bespoke website. Launched in
the participation of women in technological                                                                                                                           2015, the programme is run in partnership
development and to empower women of all                                                                                                                               with the Ministry of National Education
ages around the world through technology. In                                                                                                                          and the Turkish Informatics Foundation.
the most recent round, 180 start-ups from 57
                                                                                                                                                                      This year, a new mobile application was
countries were identified for consideration and
                                                                                                                                                                      launched to enable women to access
review. The final five applicants took part in
                                                                                                                                                                      e-learning content and manage their
the full programme of support, which included
                                                                                                                                                                      products. The application has been
mentorship, training, networking and funding.
                                                                                                                                                                      downloaded over 21,000 times, with over
                                                                                                                                                                      50% of the users completing the e-learning.
Introduction       Transformation          Operating responsibly   Our people           Appendix                                                           Vodafone Group Plc Sustainable Business Report 2019        16

 Women’s empowerment      Youth skills and jobs      Energy innovation

Gender equality in our workplace                                                                                                                                    Across our business

                                                      Vodafone employs over 36,500 women directly          increase the global proportion of women in               We employ over
Our 2025 goal
Our ambition is for Vodafone to
                                                      and provides employment opportunities for
                                                      hundreds of thousands more across our global
                                                                                                           management and leadership. HR directors in
                                                                                                           our local markets and professional functions             36,500
                                                      supplier base. We believe that achieving greater     use quarterly analysis to identify and address           women directly.
become the world’s best employer                      gender equality strengthens our company              challenges. Twice a year, our Group Executive
for women                                             significantly, giving us a better understanding      Committee (ExCo) reviews Vodafone’s gender
                                                      of the needs of the women, men, families             balance and discusses key initiatives to increase
Progress towards our goal                             and businesses who rely on our networks
                                                      and services.
                                                                                                           the proportion of female employees. The
                                                                                                           Vodafone Group Board is updated regularly
This year, the 2019 Bloomberg                                                                                                                                                                of our total workforce
                                                                                                           on progress.                                                                      are women, which
Gender-Equality Index recognised                      Achieving gender equality in the workplace,
                                                      at all levels, remains a significant challenge for   We have active women’s networks in many of the                                    enables us to have
Vodafone as one of the top                                                                                                                                                                   a stronger gender
                                                      most businesses, especially those of a global        countries in which we operate. These networks
companies globally leading                            nature. To address this issue, Vodafone has a        are founded and managed by employees. They                                        equality base.
the way towards more equal,                           long-term ambition to become the world’s             offer women at all levels a supportive and
inclusive workplaces.                                 best employer for women by 2025.                     informative environment in which to network,
                                                                                                           share and learn.
                The Index scored Vodafone             Our commitment to gender equality                                                                             Women hold
                                                                                                           This year, Vodafone Business created a forum
                between 82% and 100%
                across several categories,
                                                      We have embedded our commitment to
                                                      diversity and gender balance into how we work        to bring together global female senior leaders,
                                                                                                           with 70 invited to a specific event in December
                including gender                      at Vodafone. In our induction programme for                                                                   of our management
                                                      senior leaders, they are required to complete        2018. During the forum, participants shared best
                employment statistics,                                                                                                                              and leadership roles.
                                                      unconscious bias training to help them               practices on how to create an inclusive business
                employer policies, company
                                                      recognise the assumptions and beliefs that can       environment and discussed challenges facing
                products and company
                                                      skew their decision making. A number of our          women in the workplace.
                community engagement.
                                                      training programmes focus on making sure our         We also celebrate women’s achievements with
                Vodafone was also recently            recruitment processes are balanced and help to       visible support from our senior leaders. We
                named in The Times Top 50             develop the skills required to manage diverse        hold a week-long celebration to coincide with                                   Our Women in
                Employers for Women 2018,             teams. This year, we piloted a global female         International Women’s Day. On March 8, 2019                                     Technology Network
                recognising our leadership            development programme, ConnectedSheCan,              more than 6,300 employees watched a global                                      now has more than
                on workplace gender                   providing in-depth coaching and training to          webinar led by our Group Chief Executive. Our
                equality in the UK.                   15 senior leaders from across the business.
                                                      The programme forms part of the succession
                                                                                                           global programme saw over 60 events being held
                                                                                                           worldwide, including roundtable discussions,
                                                      plan for employees destined for more senior roles.   networking events, training, and role-modelling                                 members
                                                      Our new Group Chief Executive, Nick Read,            and mentoring sessions.                                                         and we now have active
                                                      continues the commitment to act as a corporate                                                                                       women’s networks in
                                                      champion for the UN Women’s global solidarity                                                                                        many of the countries
                                                      movement for gender equality, HeforShe. On                                                                                           in which we operate.
                                                      a quarterly basis, we assess our progress to
Introduction          Transformation          Operating responsibly   Our people             Appendix                                                       Vodafone Group Plc Sustainable Business Report 2019       17

 Women’s empowerment         Youth skills and jobs      Energy innovation

                                                         In 2015, we introduced a global minimum
   Supporting employees suffering                        maternity policy covering all Vodafone employees.        Our programmes in action: ReConnect                     Bringing our gender equality
   from domestic violence and abuse                      Over the past four years, more than 7,000 women                                                                  strategy to life in Portugal
                                                                                                                  “ I know many women like me, who
                                                         working for Vodafone have gone on maternity
   During the year, Vodafone Foundation                                                                            are attempting to support their family                 Since 2017, Vodafone Portugal has
                                                         leave. All of them were eligible to benefit from at
   commissioned research to assess the                                                                             and further their professional career                  implemented a number of different
                                                         least 16 weeks’ fully paid maternity leave, plus full
   impact of domestic violence and abuse on                                                                        at the same time. When I heard about                   initiatives to support gender equality.
                                                         pay for a 30-hour week for the first six months of
   people’s work-life and career. The study                                                                        ReConnect, I thought how refreshing                    For example, in the last two years,
                                                         their return. Last year, we also launched a global
   surveyed 4,715 women and men in the                                                                             to find a business that sees value                     33 female employees have been
                                                         paternity policy that set a minimum standard
   workplace across nine countries (the UK,                                                                        in attracting talent back into the                     recruited through ReConnect in
                                                         for all men and secondary carers who work
   Germany, Ireland, Turkey, South Africa,                                                                         workplace! ReConnect has helped me                     Portugal. In addition, the business
                                                         for Vodafone to be entitled to two weeks’ paid
   Kenya, India, Italy and Spain). The research                                                                    rebuild my confidence, achieve my                      has strengthened its recruiting
                                                         paternity leave.
   found that more than one in three workers                                                                       aspirations and relaunch my career.”                   procedures to ensure that there
   had experienced domestic violence and                 Launched in 2016 across all our markets, our                                                                     are at least two credible females
                                                                                                                               Alison Davies – Senior
   abuse, and 67% of those said that the                 ReConnect initiative aims to bring talented women                                                                in every shortlist. These initiatives,
                                                                                                                               Customer Experience
   abuse affected their career progression.              back into the workplace after a career break.                                                                    along with working closely with third
                                                                                                                               Manager, Vodafone UK
   Furthermore, 51% felt too ashamed to                  The programme includes training, coaching and                                                                    party labour providers, have helped
   discuss their abuse at work.                          a specially designed induction to help those                                                                     increase the number of females hired
                                                         returning to refresh and enhance the professional                                                                in front line positions (such as within
   Using these insights, Vodafone designed
                                                         skills they need to return to work and progress their                                                            call centres and retail stores) by 154%
   and introduced a new global HR policy
                                                         careers. ReConnect joiners are also offered flexible                                                             in the last year.
   specifically for victims of domestic
                                                         working options and a phased return to work.
   violence and abuse in all our markets.                                                                                                                                 Vodafone Portugal has also focused
   Employees now have access to support                  Our target is to hire 1,000 ReConnect women                                                                      on training leaders to promote gender
   and specialist counselling, as well as up             across our markets by 2020. To date, 310 women                                                                   equality through incorporating
   to 10 days’ additional paid ‘safe leave’. The         have been recruited through the programme.                                                                       unconscious bias workshops as
   extra safe leave gives them time to manage            While there are a significant number of vacancies                                                                part of its leadership learning and
   their situation, which can be used for                on offer at Vodafone at all times, it is important to                                                            development curricula.
   seeking professional help and counselling,            ensure we match the skills the roles require with
   attending police or court appointments,               those of the candidates who have applied. We do                                                                  Finally, the business has worked to
   making arrangements to move house                     not always find the appropriate skills mix in the                                                                create a pipeline for female graduates
   and supporting their children. In addition,           ReConnect candidates who apply. This year we                                                                     through its internship programme,
   specialist training is provided for HR                will be launching a new, more targeted campaign                                                                  which has helped lead to over 60% of
   managers to help them support employees               to attract women with the skills we need for the                                                                 female graduates recruited in the last
   experiencing domestic violence or abuse.              future, with a particular focus on digital talent.                                                               two years. As part of the internship
                                                                                                                                                                          programme, the students with the
                                                         We also have flexible working, part-time and                                                                     most potential are invited to become
Flexibility and support for working parents              homeworking policies in place across a large                                                                     Vodafone Campus Ambassadors,
Research by KPMG estimates that the cost to the          number of our local markets, and many employees                                                                  64% of which are currently female.
global economy of replacing women who do not             are using our remote working technologies. These                                                                 This provides the interns with an
stay in the workforce after having a baby could          include opportunities such as working from home                                                                  opportunity to become advocates
be as much as US$47 billion every year21. We             one day a week, allowing for earlier or later start or                                                           of Vodafone through organising and
encourage and support our employees to return to         finish times and, in some markets, having on-site                                                                participating at university job fairs and
work with us after the birth or adoption of a child.     childcare services for employees.                                                                                open days across the country.
Introduction           Transformation          Operating responsibly   Our people          Appendix                                                                                       Vodafone Group Plc Sustainable Business Report 2019                            18

 Women’s empowerment          Youth skills and jobs      Energy innovation

Women in technology                                       In four of our local markets (Ireland, Romania,       Female employees at Vodafone*
Vodafone has placed specific focus on increasing          Albania and Tanzania), women already hold more                                                                                                          1 Leave No One Behind, UNHLP, 2016

the proportion of women in technology roles,              than 40% of all management roles. In addition,                                                                                                          2 The Global Gender Gap Report, WEF, 2018

particularly within senior roles. Initiatives such as     women make up 40% of our total workforce,                2017                          29%
                                                                                                                                                                                                                    Fact Sheet No. 48, UNESCO Institute for
                                                                                                                                                                                                                    Statistics, 2018
ensuring that female candidates are included in           which gives us a stronger base from which to
                                                                                                                                                                         Women in management                      4	
                                                                                                                                                                                                                    The Full Participation Report, Clinton
interview shortlists and setting internal targets         drive our gender equality initiatives.                   2018                           30%                                                               Foundation and Bill & Melinda Gates
                                                                                                                                                                         and leadership23
have helped increase the proportion of females            The percentage of women in Vodafone’s
                                                                                                                                                                                                                    Foundation, 2015

working in technology. During the year, 21% of                                                                     2019                            31%                                                            5 Maternal mortality factsheet, WHO, 2016
                                                          global senior leadership – including ExCo
                                                                                                                                                                                                                  6 KPMG research for Vodafone, 2017
our technology management and leadership                  members – increased from 26% in 2018 to
                                                                                                                                                                                                                    D elivering the Power of Parity, McKinsey
roles were held by women22. Though this                   28% in 2019. Women’s representation in our                                                                                                                Global Institute, 2016
represents progress compared to previous years,           senior management community remained the                 2017                       26%                                                                 8 GSMA Mobile Gender Gap Report, 2019
we know that there is more we can do to increase          same, also at 28%.                                                                                                                                      9 GSMA Mobile Gender Gap Report, 2019
this proportion.                                                                                                                                                          Women in senior
                                                                                                                   2018                       26%                                                                 10	Based on 30-day active customer figures
                                                          This year, the ExCo team female representation                                                                  leadership24
                                                                                                                                                                                                                      for the nine emerging markets in the 50
Through our Women in Technology network,                  increased significantly, from 14% to 25%, with four                                                                                                         million women goal. 2019 annual data
                                                                                                                   2019                         28%
we are working to better support women in                 roles now occupied by women (General Counsel,                                                                                                               only includes data from Vodafone India
technology roles. This now has more than 1,300            HR Director, CFO and EU Cluster Director).
                                                                                                                                                                                                                      up to August 2018, prior to the merger of
                                                                                                                                                                                                                      this business with Idea Cellular to create
members and holds quarterly webinars and                                                                                                                                                                              Vodafone Idea.
local face-to-face meetings. Programmes such              This year, 52% of the places on our Discover            2017                         27%                                                                11	Fact Sheet No. 48, UNESCO Institute for
as #Codelikeagirl (see page 23), and our work             graduate development programme were held                                                                                                                   Statistics, 2018
with schools and universities to promote women            by women, along with 46% of the places on our           2018                         28%                        Women in senior                         12	‘Real girls, real lives, connected’, Girl Effect
                                                          Columbus fast-track graduate scheme. Increasing                                                                 management                                 and Vodafone Foundation, 2018
in technology, underpin our wider strategy to
have a positive impact on women taking up                 the proportion of women on these schemes                2019                         28%                                                                13	
                                                                                                                                                                                                                     Tracking Universal Health Coverage: 2017
                                                                                                                                                                                                                     Global Monitoring Report, WHO and World
technology careers.                                       gives us confidence that women are playing an                                                                                                              Bank
                                                          increasingly important part in leading Vodafone.                                                                                                        14 UNICEF, 2019
Our performance
                                                          As of 31 March 2019, 42% of the directors of            2017                            30%
                                                                                                                                                                                                                  15	GSMA Mobile Gender Gap Report, 2019
We have met our target of 30% of management               the Vodafone Group Plc Board were women.                                                                                                                16	Powering Potential, BNY Mellon and UN
and leadership roles being held by women across           Twice yearly, senior management reviews the                                                                     Women in middle                            Foundation, 2018
our local markets and professional functions                                                                      2018                             31%                                                            17 The Global Gender Gap Report, WEF, 2018
                                                          proportion of women serving as directors on our                                                                 management
ahead of our deadline of 2020. As of 31 March             subsidiary company boards. As part of this review,
                                                                                                                                                                                                                  18	30-day active customers (financial
                                                                                                                  2019                             31%                                                               transaction within last 30 days)
2019, women held 31% of our management                    opportunities for increasing gender diversity                                                                                                           19 	‘The long-run poverty and gender impacts
and leadership roles, and we have now set a               are identified and progress is tracked. We also                                                                                                              of mobile money’,
revised target for women to hold 40% of our               encourage greater female participation in non-                                                                                                                Suri and Jack, Science, 2016
management and leadership roles by 2030.                  executive and advisory roles outside Vodafone.          2017                                       40%                                                  20	‘Smartphones and micro-
                                                                                                                                                                                                                       entrepreneurship: evidence from Ghana’,
                                                                                                                                                                          Women (all non-                              Vodafone, 2016
                                                                                                                  2018                                       40%
                                                                                                                                                                          management employees)                   21 KPMG research for Vodafone, 2017
                                                                                                                                                                                                                  22	D efined as management and leadership
                                                                                                                  2019                                       40%                                                      roles in our Technology function and
                                                                                                                                                                                                                      Vodafone Shared Services Technology
                                                                                                                                                                                                                  23	This includes women in senior leadership,
                                                                                                                                                                                                                      senior management and middle

                                                                                                                * 2017 and 2018 data has been restated to exclude employees from our joint ventures in the       24	Our most senior employees (approx.
                                                                                                                  Netherlands and India, and Vodafone Qatar, which was sold in March 2018.                            200 employees in total), including
                                                                                                                                                                                                                      ExCo members
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