SYS 2019: POST SHOW REPORT - Singapore Yacht Show
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SYS 2019: POST SHOW REPORT
MESSAGE FROM THE CEO
At the end of a successful 9th edition of the Singapore Yacht Show,
we are heartened by the positive feedback, and more determined
than ever to continue to drive the development of Asia’s yachting
industry. For next year’s 10th Anniversary edition, as the only
major boat show in Asia, we are entering into important strategic
partnerships with key corporate and government organisations
from all around the region. Our mission: to bring in visitors from
all the Asian nations who are genuinely interested in the boating
lifestyle – only at SYS 2020 will they be able to see such a wide
range of the world’s biggest and best-known brands on display.
This year we welcomed once again an impressive fleet of almost
90 yachts and boats of all shapes and sizes to ONE°15 Marina
Sentosa Cove, with more regional premieres than ever before.
We are as always extremely grateful for the ongoing support
and commitment we have from many of the world’s leading boat
builders and dealers.
The mainstay for all things yachting in the region and beyond, “The Singapore Yacht Show
the Singapore Yacht Show continues to generate new sales and is
brimming with glamorous social gatherings for VIP guests while
continues to generate new sales
hosting strategic business networking opportunities for industry and is brimming with glamorous
professionals. All enjoyed fine dining and industry recognition at
the SYS Gala & Asia Boating Awards, as well as the popping of
social gatherings for VIP guests
champagne corks in the VIP Lounge. SYS brings together yachting while hosting strategic business
enthusiasts and the builders of the boats of their dreams every
year, and is the only event in Asia to do so.
networking opportunities for
industry professionals...”
The vast potential market in this huge region still remains
relatively untapped, and we are as committed as ever to firmly Taiwan International Boat Shows, and one week before the Palm
putting Asia on the yachting map - to continue to provide the Beach show in the USA. This is at the request of the vast majority
primary regional platform for our exhibitors and partners to create of our exhibitors, keen to avoid the Easter and Songkran holidays,
lasting relationships with new and existing clients. According to and hopeful of getting slightly cooler weather with less chance of
Knight Frank’s latest City Wealth Index, in 2018 Asia was home to rain – and more visitors!
over 48,000 ultra-high net worth individuals (UHNWIs), and the
forecast is that this population will grow by 23% over the next We sincerely thank all of our loyal exhibitors, sponsors and partners
five years - on a par with that in Europe. So there is clearly no who continue to support the Singapore Yacht Show and contribute
doubting the potential of the Asian yachting market. so strongly to its vibrancy, its appeal as a showcase for the industry,
and its ultimate success. We look forward to celebrating our 10th
Looking to the future, the 10th edition of SYS next year will see anniversary with you all in 2020!
a significant change of timing, moving from its traditional April
slot to 19-22 March 2020 - one week after both the Dubai and the Andy Treadwell
CEO and Founder
SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 3
200x265Ad_FA_10May.indd 1 13/5/19 12:39 PM
CONTENTS
SHOW OVERVIEW 6
YACHT LIST 20
FACTS & FIGURES 7
KEY ACTIVITIES 10
EXHIBITORS
ON-WATER 22
ASIA PACIFIC 14 EAST WEST PAVILION 24
SUPERYACHT ESPLANADE & NORTH PAVILION
BOARDWALK, FOOD & BEVERAGE
26
27
CONFERENCE
TESTIMONIALS 28
PARTNERS
OFFICIAL PARTNERS
SUPPORTING PARTNERS
16
19
MARKETING & PR 30
4 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 5
SHOW OVERVIEW FACTS AND FIGURES
More than 16,000 visitors, almost 90 yachts (including
26 Asian premieres) and over 150 brands and exhibiting
16,100
PARTICIPANTS
87
YACHTS, BOATS & WATERCRAFT ON DISPLAY
companies descended on ONE°15 Marina Sentosa Cove
for the 2019 Singapore Yacht Show.
Elegant yacht parties, exhilarating watersports experiences, gourmet
eateries, bustling bars and show-stopping supercar parades entertained
29 26
guests for a four-day celebration of the yachting lifestyle.
The Singapore Yacht Show (SYS 2019) offered newcomers to yachting the YACHTS OVER 20M ASIA PREMIERES
perfect opportunity to sample the lifestyle first-hand, while providing the
more experienced sailors a chance to discover some of the latest models
available on the market.
10,000SQM
ON-LAND & ON-WATER EXHIBITION SPACE
EXHIBITORS BY INDUSTRY
YACHT BUILDERS,
SHIPYARDS & DEALERS
YACHT BROKERS & MARINE EQUIPMENT,
CHARTER BROKERS ELECTRONICS, SERVICES
28%
13%
160 28%
5% 11%
OTHERS 6%
6% LUXURY GOODS
PRIVATE AVIATION &
HOSPITALITY TRANSPORTATION
REAL ESTATE
6 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 7
FACTS & FIGURES
TRADE VISITORS BY INDUSTRY
YACHT BUILDERS/
DESIGNERS/ YACHT SERVICES
SHIPYARDS
27% 19%
OTHERS
6% YACHT BROKERS
GOVERNMENT / TRADE
OFFICE & ASSOCIATIONS 7% 18%
9%
TRAVEL / TOURISM 13%
FINANCE / LEGAL YACHT PARTS
& ACCESSORIES
VISITORS AND EXHIBITORS BY REGION
24% 31%
8%
5% 35 %
37%
56 %
1%
SINGAPORE
8 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT
KEY ACTIVITIES
True to form, SYS 2019 was brimming with activities and events VIP
both on-land and on-water. Beginning with the social highlight of LOUNGE
the year – the SYS Gala & Asia Boating Awards and closing with the
For the duration of the Show, special guests were invited to unwind
Supercar Rendezvous, there really was something for everyone. in the VIP Lounge, where they enjoyed complimentary hospitality
Here’s a look at some of the Show’s highlights. thanks to Collet champagne and Coriander Leaf. VIP visitors were
able to relax in comfort in a space beautifully furnished by Janus
& Cie, with Beyerdynamic providing fabulous sounds. The perfect
retreat away from the Docks!
SYS GALA &
ASIA BOATING AWARDS
Prominent industry elites, business leaders and VIPs gathered at
the legendary Capitol Theatre for an evening of 1920’s glamour,
fine dining and sophisticated entertainment. The SYS Gala & Asia
Boating Awards has become a fixture of the region’s social calendar MTU HOSPITALITY
and this year the Asia Boating Awards formed an important part
of the proceedings, celebrating the recent achievements and
LOUNGE
contributions of key players in the regional yachting industry. This year in its new location in the marina, the MTU Hospitality
Lounge, (co-sponsored by Ahoy Club) once again provided a
go-to meeting place for both captains and industry professionals.
YACHT The Lounge was the perfect place to network and do business, the
daily BBQ and complimentary drinks kept everyone fuelled!
PARTIES
Exclusive, invite-only yacht parties provided the perfect opportunity
for guests to discover some of the on-water highlights on display.
As the sun set over the marina, the docks were vibrant and awash
with activity. Brands such as Azimut, Boat Lagoon Yachting, Ferretti
Group, Princess Yachts, Sanlorenzo, Simpson Marine and Sunseeker
all hosted soirées for their special guests.
FASHION
SHOW
SUPERCAR Fashion shows are always a hit with sartorially-sensitive visitors, and
this year was no exception! Visitors flocked to check out the Trisha
PARADE Vu Collection which featured a display of luxury silk scarves custom
designed with Swarovski stones. Trisha Vu showed how to style the
What is a yacht show without the thundering sounds of sporty scarves so they could be paired with a bikini as a sarong, or even worn
supercars? The Ferrari and Lamborghini Club Owners Singapore as a top for those days on the beach or boat.
drove convoys of their fantastic machines into the Esplanade as
fans gathered for this rare photo-taking opportunity. What’s more,
Sanlorenzo Asia, represented by Simpson Marine, teamed up with
Rolls Royce to showcase three models of the Rolls Royce Cullinan SUV.
10 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 11
KEY ACTIVITIES
BOARDWALK
VILLAGE
From Meatsmith’s famous barbecue, Collet’s Champagne Lounge,
Wildness Asia’s ‘Ruby Chocolate’ to the world’s first rosé tequila
from Código 1530 Rosa - there was a plethora of F&B and live
entertainment options for visitors to quench their thirst, fill their
tummies and relax at the Boardwalk Village by the marina. And to
cap it all off, London-based acoustic band Roameo provided the
perfect musical backdrop for visitors and guests
to dance the day and night away!
FLOATING
LEISURE
HUB
What has now become a firm favourite of the Show, the Floating
Leisure Hub featured live high-octane demos of marine toys such as
the Waydoo Flyer Hydrofoil, the Pluto Heart underwater drone and
Mobipool’s floating swimming pool. Visitors had a chance to see the
toys in action, and some even jumped in to have a go themselves!
ELEPHANT
PARADE
For the first time, the Singapore Yacht Show welcomed the
world-famous Elephant Parade. Guests embraced their inner artist for
a good cause as they painted their own elephant figurines in the styles
and colours of their choosing. The Show is proud to be a part of such
a worthwhile organisation which contributes to elephant welfare and
conservation projects around the region.
12 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 13
ASIA PACIFIC SUPERYACHT CONFERENCE
Held ahead of the Singapore Yacht Show 2019, this year’s refreshed Asia Pacific Superyacht Conference
(APSC) format kicked off with the main forum on 10 April, followed by morning workshop sessions during
PROFESSIONAL MULTIPASS
Offering the ultimate B2B experience at the Show, the
the first three days of the Show itself. From the first day’s keynote panel on the future of yacht ownership
Professional Multipass is designed for those exploring new
in Asia, to the highly-anticipated refit and repair workshop on the final day, this year’s comprehensive
business opportunities in the growing leisure marine industry
agenda was attended by local and regional newcomers keen to meet veteran industry insiders. Delegates
in Asia. With access to the Asia Pacific Superyacht Conference
used the platform to explore the past, present and future of the region’s yachting industry, multi-brand
and workshops, MTU Hospitality Lounge, Opening and Closing
dealerships and the sustainability of such business practices in the Asia region. The topic of the Chinese
Exhibitor Parties and more, pass holders were able to build
market and the transition to owners upgrading to larger, more prestigious yachts was discussed as well.
their professional network of suppliers and distributors.
A Memorandum of Understanding was also signed between SYS organisers Verventia and Kara Yeung,
Executive Director of the Hong Kong Cruise and Yacht Industry Association, agreeing to work together on
a promotional programme to develop the industry in Hong Kong and China. “Everyone knows the potential Steve Fisher
there”, said Andy Treadwell, Verventia CEO. “This agreement establishes a dialogue with the Hong Kong Director of International Business,
SAR Administration and Chinese Government that should lead to tremendous economic impact and jobs Rivergate Marina & Shipyard
for local businesses and communities, with better facilities, new public marina berths – and, hopefully, a “The standard of the conference has
proper international boat show in Hong Kong.” surprised me. It’s been superb and the level
of networking has been excellent. Can’t wait
to be back next year.”
Simon Turner
Managing Director,
Iconovista
“The conference shed new light on
developments from China to Indonesia to
Australia where we now see governments
seriously engaging and a range of new
developments taking place. I could not find
a better way to spend four days learning
from, being updated by and engaging with
people from across the whole spectrum of
the industry and across the whole of Asia.”
APSC PARTNERS SUPPORTING ASSOCIATIONS
14 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 15
OFFICIAL PARTNERS
Like all events, the Singapore Yacht Show is wholly dependent on the strong relationships it builds with OFFICIAL STILL WATER SHOW PARTNER OFFICIAL LIMOUSINE PARTNER OFFICIAL EVENT AGENCY PARTNER
its partners and stakeholders. We are privileged to have worked closely with our exhibitors, partners and
media associates all year round as well as during the Show itself. They all contribute massively to the
overall success of the show.
OFFICIAL SHOW FREIGHT FORWARDER OFFICIAL TICKETING PARTNER EVENT MANAGEMENT OFFICIAL GIN PARTNER
VENUE HOSTS HELD IN AND SUPPORTED BY MAIN INDUSTRY PARTNER OFFICIAL HOTEL PARTNER SOFTWARE PARTNER
OFFICIAL HAIRSTYLIST PARTNER OFFICIAL RECHARGE PARTNER OFFICIAL FLORISTRY PARTNER OFFICIAL TEQUILA PARTNER
OFFICIAL CHAMPAGNE PARTNER CO-SPONSOR OF MTU HOSPITALITY LOUNGE INDUSTRY PARTNER OFFICIAL FABRIC PARTNER
HOTEL PARTNER OFFICIAL BUGGY PARTNER EXCLUSIVE TALENT PARTNER OFFICIAL POLO TEE PARTNER
OFFICIAL VIP LOUNGE OFFICIAL ON-WATER VIP LOUNGE POWER & TEMPERATURE VIP LOUNGE CATERING PARTNER
FURNITURE PARTNER FURNITURE PARTNER CONTROL PARTNER
OFFICIAL ICE PARTNER OUTDOOR FURNISHING PARTNER
OFFICIAL COFFEE PARTNER HOTEL PARTNER OFFICIAL BEER PARTNER SUPPORTING PARTNER
OFFICIAL RUM PARTNER OFFICIAL WINE PARTNER PREFERRED HOTEL PARTNER HOTEL PARTNER
GALA DINNER PARTNERS
OFFICIAL AFTER-PARTY VENUE OFFICIAL SOUND PARTNER PREMIUM DRESS OFFICIAL BICYCLE
FOR VIP LOUNGE RENTAL PARTNER PARTNER
16 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 17
SUPPORTING PARTNERS
Our network of local, regional and international organisations and associations who come together as our
Supporting Partners, again deserve our thanks for helping us in the promotion of SYS to their members
and clients. A big thank you to them for their continued support!
18 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 19YACHT LIST
SYS 2019 attracted exceptionally strong representation from the highest-profile dealers
and the world’s leading yachting and boating brands. With over 30 local and regional
premieres on display, it was certainly an outstanding edition! We are hugely grateful to
them all for their continued support and help in cementing SYS as the region’s leading
yacht show.
YACHT BROKER BUILDER LOA (M) YACHT BROKER BUILDER LOA (M)
M/Y SEAWOLF SEAWOLF EXPEDITION J. & K. SMITS 58.1 SILENT 55 SILENT-YACHTS SILENT-YACHTS 16.7
M/Y BE MINE SIMPSON MARINE LÜRSSEN 40.4 GT50 PALM BEACH PALM BEACH 16.4
S/Y LA NUMERO UNO YACHT SERVICES THAILAND PERINI NAVI 40 M/Y KINGDOM ONE°15 LUXURY YACHTING CUSTOM 16.3
SD126 SIMPSON MARINE SANLORENZO 38 GRAND SOLEIL 54 SIMPSON MARINE GRAND SOLEIL 16.2
M/Y LA VIE TISG TECNOMAR 36.6 GRAN TURISMO 50 SIMPSON MARINE BENETEAU 15.8
PRINCESS 30M BOAT LAGOON YACHTING PRINCESS YACHTS 30.6 PRINCESS F49 BOAT LAGOON YACHTING PRINCESS YACHTS 15.6
FERRETTI 920 HONG SEH MARINE FERRETTI YACHTS 28.5 LEOPARD 51 PC LEOPARD CATAMARANS LEOPARD CATAMARANS 15.5
SL86 SIMPSON MARINE SANLORENZO 26.8 LEOPARD 50 LEOPARD CATAMARANS LEOPARD CATAMARANS 15.4
GRANDE 25 METRI AZIMUT YACHTS SINGAPORE AZIMUT YACHTS 26.6 LAGOON 50 SIMPSON MARINE LAGOON CATAMARANS 14.8
MCY 86 SIMPSON MARINE MONTE CARLO YACHTS 26.3 GRAN TURISMO 46 SIMPSON MARINE BENETEAU 14.8
PRINCESS Y85 MY BOAT LAGOON YACHTING PRINCESS YACHTS 26.2 NO NAME II ONE°15 LUXURY YACHTING AQUILA POWER CATAMARANS 14.6
FERRETTI 850 HONG SEH MARINE FERRETTI YACHTS 26.1 PRINCESS F45 BOAT LAGOON YACHTING PRINCESS YACHTS 14.4
M/Y OKS NORTHROP & JOHNSON AZIMUT YACHTS 25.2 FERRETTI 450 HONG SEH MARINE FERRETTI YACHTS 14.2
PRINCESS Y75 MY BOAT LAGOON YACHTING PRINCESS YACHTS 24.7 GRAND LARGE 460 DUFOUR YACHTS DUFOUR YACHTS 14.2
FERRETTI 780 HONG SEH MARINE FERRETTI YACHTS 24 REBEL 47 BOAT LAGOON YACHTING SACS 14.1
SUNSEEKER 76 SUNSEEKER SUNSEEKER 23.6 LAGOON 450 SIMPSON MARINE LAGOON CATAMARANS 14
LAGOON SEVENTY 7 SIMPSON MARINE LAGOON CATAMARANS 23.3 M/Y XIAOLIN ONE°15 LUXURY YACHTING 14
RIVA 76’ PERSEO HONG SEH MARINE FERRETTI GROUP 23.3 LEOPARD 43 PC LEOPARD CATAMARANS LEOPARD CATAMARANS 13
M/Y ANKA ONE°15 LUXURY YACHTING BONDWAY 22.9 M/Y ACHATES ONE°15 LUXURY YACHTING SEALINE 12.8
FERRETTI 700 HONG SEH MARINE FERRETTI YACHTS 21.8 GRAN TURISMO 40 SIMPSON MARINE BENETEAU 12.7
PRINCESS F70 BOAT LAGOON YACHTING PRINCESS YACHTS 21.3 MY 40 MULTIHULL SOLUTIONS FOUNTAINE-PAJOT 12.2
MANHATTAN 66 SUNSEEKER SUNSEEKER 20.8 M/Y GRACEFULLY ONE°15 LUXURY YACHTING LAGOON CATAMARANS 12.2
AZIMUT 66 AZIMUT YACHTS SINGAPORE AZIMUT YACHTS 20.8 LEOPARD 40 LEOPARD CATAMARANS LEOPARD CATAMARANS 12
ALEGRIA 67 MULTIHULL SOLUTIONS FOUNTAINE-PAJOT 20.4 LUCIA 40 MULTIHULL SOLUTIONS FOUNTAINE-PAJOT 11.7
PRINCESS S65 BOAT LAGOON YACHTING PRINCESS YACHTS 20.3 LAGOON 40 SIMPSON MARINE LAGOON CATAMARANS 11.7
NOMAD 65 PROMARINE GULF CRAFT 20 AQUILA 36 SIMPSON MARINE AQUILA POWER CATAMARANS 11
PRINCESS F62 BOAT LAGOON YACHTING PRINCESS YACHTS 19.3 SILVERCRAFT 36 HT PROMARINE GULF CRAFT 10.9
M/Y RULIN ONE°15 LUXURY YACHTING FERRETTI YACHTS 19.2 PRINCESS R35 BOAT LAGOON YACHTING PRINCESS YACHTS 10.9
M/Y JUN ONE°15 LUXURY YACHTING CUSTOM 19 350 REALM HONG SEH MARINE BOSTON WHALER 10.8
PRESTIGE 630 PRESTIGE PRESTIGE 19 SEAVEE 430SE HONG SEH MARINE SEAVEE 10.8
AZIMUT 60 AZIMUT YACHTS SINGAPORE AZIMUT YACHTS 18.3 NC 33 BOAT LAGOON YACHTING JEANNEAU 10.5
LADY QUIKGLOW II ONE°15 LUXURY YACHTING FAIRLINE 17.9 320 VANTAGE HONG SEH MARINE BOSTON WHALER 9.8
PRINCESS F55 BOAT LAGOON YACHTING PRINCESS YACHTS 17.6 UTTERN C87 NAUTICAL HABITAT UTTERN 9
M/Y BAYSUITES ONE°15 LUXURY YACHTING CUSTOM 17.5 MERRY FISHER 895 BOAT LAGOON YACHTING JEANNEAU 8.9
FERRETTI 550 HONG SEH MARINE FERRETTI YACHTS 17.4 ANTARES 8 SIMPSON MARINE BENETEAU 8.4
M/Y GALENE ONE°15 LUXURY YACHTING INTEGRITY 16.9 HD270-0B PREMIUM NAUTICAL FOUR WINNS 8.1
AZIMUT FLY 55 AZIMUT YACHTS SINGAPORE AZIMUT YACHTS 16.9 FLYER 7.7 SUNDECK SIMPSON MARINE BENETEAU 7.6
SQUADRON 53 NAUTICAL HABITAT FAIRLINE 16.9 QUICKSILVER 675 BOAT SHOP ASIA QUICKSILVER 6.6
OCEAN 55 GRANOCEAN GRANOCEAN 16.7 AB VL-12 SUPRATECHNIC AB INFLATABLES 3
AB VL-9 SUPRATECHNIC AB INFLATABLES 3
20 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 21EXHIBITORS
The Singapore Yacht Show has become Asia’s leading nautical event and we would not have achieved this
without the loyal support of our valued exhibitors. Their participation in the Show further reinforces the
importance of SYS as a regional platform for the industry and luxury brands to meet existing and potential
yacht owners and create significant commercial partnerships. A big thank you to all our exhibitors!
ON-WATER EXHIBITORS
22 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 23EXHIBITORS
EAST WEST PAVILION EXHIBITORS
ANGLO-EASTERN
YACHT SERVICES
dockmarine
24 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 25EXHIBITORS ESPLANANDE EXHIBITORS BOARDWALK AND F&B EXHIBITORS LIFESTYLE (NORTH) PAVILION EXHIBITORS 26 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 27
TESTIMONIALS
Paul Grange Jona Kan
Executive Director, Marine Italia Commercial Director, SilverYachts
“We are delighted by the activity levels and “As Asia’s leading yacht show, it seemed like
results that we have achieved since we’ve a natural choice to unveil our new series of
Richard Allen started representing Azimut in Singapore. yachts here. The launch of the SpaceCat at Vianney Guézénec
General Manager, Simpson Marine With three Azimut Yachts sold in the run-up the Singapore Yacht Show, along with our APAC Managing Director, Beneteau Group
to SYS and a further two yachts sold during decision to build these vessels in our new
“SYS is such an important show for us. We are the show, it is clear that there is a genuine Chinese shipyard is a clear statement of the “For Beneteau Group, the Singapore Yacht
very proud to represent several world-leading demand for Azimut’s truly Italian yachts in great potential we believe the region holds Show is the most important show in the
brands and we always do well for all of them the region.” for yachting. We very much hope to be able region. We have met a lot of qualified clients,
here. We have taken pole position ever since to premier the SpaceCat at one of the next and we’re pleased with the results from the
the show started and we’ll be back in even Singapore Yacht Shows.” Show. With the support of our distributor,
greater force for the 10th Anniversary edition Simpson Marine, we are able to present a
next year!” Edward Tan large fleet and will continue to invest more
Executive Director, Hong Seh Marine into this region as we firmly believe in the
Anna Nowotarska market here.”
“The Singapore Yacht Show 2019 has been European Sales Manager, Aquila Power Catamarans
Kiran Haslam great for us, it always brings in visitors of a
Chief Marketing Officer, Princess Yachts good calibre who are interested in yachting “The Singapore Yacht Show is one of the
and it is the only place in the region to see most important boat shows on the continent James Beaver
“We have been participating in the
such a range of boats and yachts while for Aquila. We generate most of our leads Director, Marina Solutions International Ltd
Singapore Yacht Show since its inception and
have seen it go from strength to strength discovering the yachting lifestyle too. We will here, we see a lot of serious visitors and “The 2019 Singapore Yacht Show was yet
with each edition. We are seeing a real definitely be back and will continue to receive a great level of interest. We sold the again a well-executed and managed event,
emergence of the South East Asian market support SYS!” Aquila 36 here, so it was a great show for us!” by a professional team, which was willing to
and there is increased excitement and assist and ensure a successful time was had
enthusiasm for yachting.” by all exhibitors. We will be back next year!”
Kit Chotithamaporn Andrew de Bruin
Asia Regional Manager, Leopard Catamarans General Manager, Multihull Solutions
Rose Damen
Managing Director, Amels “The Singapore Yacht Show is very “Multihull Solutions had a very successful Dennis Zhu
important for us - Leopard Catamarans has Singapore Yacht Show with three yacht sales CEO, Shenzhen Waydoo Intelligence Technology Co., Ltd.
“The Asian market is hugely important for us participated since the beginning, and we have confirmed. SYS is always a must-do boat “We arranged 4-day demos and experience
and Amels & Damen have been active here really increased our presence over the past show, and once again, it didn’t disappoint!” activities for the show, which were really
for many years. We are seeing an increasing three years. Sales have always been good for
number of owners coming from the region, popular. About 60 visitors tried the Waydoo
us, and once again this year did not
as well as more and more yachts cruising Flyer, they all loved the experience. Lots of
disappoint, especially with our brand
here too. We will be back at SYS again next deals were done – we sold all of our exhibits.
new Leopard 50 which attracted a lot
year - hopefully with a yacht too!” Thank you SYS!”
of attention.”
28 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 29MARKETING & PR IN THE PRESS
Recognising the importance that Asia has to play in the yachting industry, our marketing and PR team works hard to reinforce
the Singapore Yacht Show’s position as the region’s primary yachting event, bringing together both the trade and consumer
sides of the industry.
A 360° marketing strategy was implemented to increase the awareness of both Show and participating brands. Through a
potent combination of digital marketing, direct communication tactics and the creation of strategic partnerships, SYS was
able to reach its target audience. Media promotion of the Show remains as important as ever, targeting both B2C and B2B
publications throughout the campaign, as well as hosting a select group of regional media representatives too.
E-NEWSLETTER CAMPAIGNS
30 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 31MEDIA PARTNERS BRANDING & ACTIVATION
COMPLIMENTARY INVITATIONS
We sha re the same passion
attitude
SHOW GUIDE
VIP INVITATIONS
SIGNAGE
SOCIAL MEDIA CAMPAIGNS
PRESS EVENTS
32 SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT SINGAPORE YACHT SHOW 2019 - POST SHOW REPORT 33This is more than an engine room. It is a gallery, a museum, a theatre. It is the result of a shared vision and an uncompromising quest for perfection. There are yachts and there are Feadships.
Sunbrella® is a registered trademark of Glen Raven, Inc.
FA D E P R O O F / E A S Y C A R E / B L E AC H C L E A N A B L E
S U N B R E L L A .C O M
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