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THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
THE CLOUD COMPUTING PROVIDER
OF SOUTHEAST EUROPE

Investor presentation – September 2020
THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
AGENDA

01   INTRODUCTION                       06   ORGANIZATION AND STRUCTURE

02   CORE BUSINESS AND BUSINESS MODEL   07   GROWTH STRATEGY

03   THE MARKET OPPORTUNITY             08   CORPORATE GOVERNANCE

04   THE INVESTMENT OPPORTUNITY         09   INFORMATION FOR SHAREHOLDERS

05   FINANCIALS

                                                                          2
THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
01   INTRODUCTION
THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
ABOUT US

DHH is a tech‐group that provides the “virtual infrastructure” to run websites, apps,
e‐commerces and software as a service solutions to 100.000+ customers across
Southeast Europe (the so‐called “Adriatic Sea area”), a geographic area where
expected growth rates are higher thanks to current lower digital penetration.
DHH is listed on AIM Italia, a Multilateral Trading Facility regulated by Borsa Italiana
and registered as a SME Growth Market.

                                                                                           4
THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
02
     CORE BUSINESS
     AND BUSINESS MODEL
THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
CORE BUSINESS AND BUSINESS MODEL

        The group provides cloud computing solutions as‐a‐services (mostly
        SaaS/IaaS), from domain registration to cloud hosting, from cloud
        servers, housing and colocation to ready IoT solutions, mostly to
        b2b and professional users

        Almost all of the above‐mentioned services are recurring and
        supplied with a one‐to‐many model where contracted customers
        are charged in advance for their subscription

        Highly diversified customer base (no dependancy on big clients) and
        lead generation mostly online (“Covid‐19 resilient company”)

                                                                              6
THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
CLOUD SOLUTIONS FOR ENTRY LEVEL USERS / DOMAIN
    REGISTRATION AND WEB HOSTING

Domain name registration
providing the opportunity to get and register domain names to its customers among those not recorded in
the competence register yet. The company offers a multitude of gTLD (generic, as .net, .org, .info) and
several ccTLD (country code, as .it, .es,.uk)

Domain name transfer
allowing clients the possibility to transfer already recorded domains among other providers

Shared hosting
which means sharing server space with other websites and individuals. It is extremely cheap,
but exposed to the “bad neighbour” effect

Virtual Private Server (VPS) hosting
it always a shared server, however, a VPS is literally split into as many parts as there are users, overcoming in
such way the neighbour effect, since a private account is contained within a virtual machine

Dedicated hosting
the website is renting the physical machine and not sharing hardware or bandwidth with any other
websites, giving to the client maximum control over the server software
                                                                                                                    7
THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
CLOUD SOLUTIONS PROFESSIONAL USERS / CLOUD
    COMPUTING

Cloud Hosting
a fully managed hosting suitable for publishing and e‐commerce web portals,
characterized by high flexibility and performance, as well as by the "isolation" of the
various user interactions to avoid possible interference in terms of performances
Easy Cloud Server
is the virtual computing environment where customers can
configure cloud instances (tools) on a pay per use mode
Cloud Server
offers extremely high reliability and huge scalability mostly thanks to
the real‐time allocation of resources on redundant virtual servers
Foundation Server
is a dedicated server with very high performance, made with the available hardware
components, particularly suitable for private cloud infrastructure with Hyper‐V
Virtual Private Cloud
i.e. private hosted cloud environment. A virtual datacenter control panel is provided to configure
all the virtual machines thanks to the use of VMware, managing the available computational
resources in real‐time. It is ideal for advanced datacenter services to combine the level of         8
isolation of dedicated resources and the flexibility of the cloud
THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
CLOUD PRODUCTIVITY TOOLS AND ADD‐ONS

Website creation software                                                             Cloud Monitor
particularly for entry‐level users                             a useful tool for monitoring websites,
                                                                  servers, networks and applications
SSLs certificates
to ensure that all data passed between web                                              Cloud Backup
server and browsers remain private and integral               allows to backup any type of computer
                                                      (Desktop, Workstation, Server, Virtual Machine)
Mail service
a safe, user‐friendly tool for email                                           Cloud Object Storage
management                                                          and easy and secure tool to store
                                                                         and archive files and media
Cloud Appliance
an effective tool for infrastructure safety: higher                      Cloud Streaming platform
security, performance and reliability, as well as                     supporting the main definition
protection against DDoS attacks                                                    streaming format

Cloud Data Protection                                                                   Control Panel
is a data protection service that uses Veeam                              to manage properly all the
technology to create backup and disaster                       functionalities of your domain and all
                                                                                                        9
recovery solutions                                                                 customers account
THE CLOUD COMPUTING PROVIDER OF SOUTHEAST EUROPE - Investor presentation - September 2020 - DHH ...
03
     THE MARKET
     OPPORTUNITY
MARKET OPPORTUNITY
   Global Cloud computing market enjoys strong growth dynamics, Web hosting follows the suit:

Source: NetConsulting Cube, Fortune Business Insights                 Source: Web hosting market

   Cloud computing represents an essential tool for innovation, given the easy, flexible and fast implementation of software
   and application without the burden of purchasing and maintaining physical and network infrastructure
   Worldwide public cloud market is expected to grow at 15‐20% annual rate (Source: Gartner, November 2019) since
   several companies are switching their business operations from on‐premise to cloud
   Additive opportunities may arise from the increasing IoT adoption rate, with cloud computing likely to become the
   backbone of everything that IoT might offer                                                                                 11
GEOGRAPHICAL OPPORTUNITY

                                                                                                      Digital markets in
                                                                                                      Southeast Europe are
                                                                                                      one step behind with
                                                                                                      regard to internet use
                                                                                                      and are expected to post
                                                                                                      higher than average
                                                                                                      growth rates ahead
                                                                                                      (Source: European
                                                                                                      Commission, Digital Agenda
                                                                                                      Scoreboard 2020)

 DHH, gaining a leadership position in these markets would like to take advantage of the robust growth trend already in
 place due to fill the gap with more mature geographies

 These “unusual geographies” can also be seen as experimental markets to test and launch scalable digital businesses
 internationally, thanks to the amount of talents available in these areas at very competitive costs with respect to more
 developed markets
                                                                                                                            12
CULTURAL OPPORTUNITY
                          The market for cloud computing and
                          web services can be seen as highly
                          fragmented and regional (Aruba and
                          Register in Italy) represented by some
                          large software vendors such as
                          GoDaddy (US), OVH (France), AWS
                          (US), Google (US), Microsoft (US).
                          DHH’s “think global act local”
                          approach, proves to remain a strong
                          competitive advantage

                          In terms of the market structure and
                          competitive dynamics, cloud hosting
                          market is highly concentrated with
                          predominantly US based players
                          which account for ca. 40% of all
                          worldwide websites. Local based
                          peers continue to play a key role in
                          non‐English speaking markets (such as
                          South, Central and Eastern Europe),
                          where asymmetrical information
                          remains a big issue
Source: Statista                                        13
04
     THE INVESTMENT
     OPPORTUNITY
Entrepreneurs with track record
            HIGHLIGHTS                                               able to build from “scratch” in 5 years a company with a turnover of ca
                                                                     €17m, an EBITDA of €5,6m, a net profit of €1,8m 100 people, 100.000+
                                                                     customers across the Southern Europe (ref. Italy, Italian Switzerland,
                                                                     Slovenia, Croatia, and Serbia), executing ca. 10 cross border M&A deals

                           Clear and visible growth ahead                                                       Wide and top‐quality cloud computing
        expected to keep pushing on business acceleration                                                       offer portfolio to meet most demanding
          and innovation, with the aim of increasing ARPU,                                                      customers, with almost all solutions which are
           widening product portfolio and trying to further                                                     based on subscriptions (mostly SaaS/IaaS) with a
                                exploit M&A opportunities                                                       minimum duration and automatic renewal

                             Buoyant financials figures                                                               Extensive physical and network infrastructures
            typical of a cloud computing company and                                                                  with both the internet backbone and all six
   characterized by i) fast growing profile (Revenue at                                                               datacenters connected to each other and to other
        €17m, + ca. 10% YoY in FY19PF), ii) light capital                                                             Italian and foreign PoPs through an optical fiber
structure, (Net Debt at very low level), iii) best‐in class                                                           ring, allowing the Group to take significant
  profitability (EBITDA Margin at 33.5%) and iv) sound                                                                advantages, among all to apply competitive prices
  cash flow generation (OpFCF/EBITDA close to 100%)

                  In‐depth and proven capabilities of turning                                                   Highly scalable and profitable business model
                       around and up‐scaling acquired assets                                                    featured by a high incidence of recurring revenue
           (ten acquisitions since foundation, six acquisitions                                                 and client retention, at roughly 90%, with many
               after the IPO that took place back in July 2016,                                                 clients remaining with DHH for years,
                          corresponding to ca. €6mn cash‐out)                                                   notwithstanding the original contract duration
                                                                  In‐house development of cutting‐edge services
                                                                  together with an open innovation approach in finalizing corporate venture capital
                                                                  deals, investing as “angel” in most promising start‐ups, like Docebo, the well‐
                                                                  known e‐learning platform now worth ca. 746M EUR / July 10, 2020, in which the
                                                                                                                                                            15
                                                                  Group (Seeweb) invested EUR 150K back in 2006, with a profitable exit in 2015
HISTORICAL MILESTONES
              Since its foundation DHH has finalized several investments while successfully IPOing onto AIM Italia stock market:
                                                                               May
     October                                                                   2018
      2015                                    March                                                                    December
                                              2017                          Establishment of                             2019
 Acquisition of Klaro,                                                System Bee d.o.o. as a
    a Slovenian web           July            Acquisition of        spin‐off from DHH d.o.o.                            Acquisition of
    agency which in                            the business              Sysbee is a group of         April            Si.Shell, one of
                              2016
             turn fully                           branch of            system engineers and                                   the most
                          Successful IPO on    Studio4Web,
                                                                                                      2019
      controlled the                                                infrastructure architects                               important
    entire corporate        the Italian AIM   low‐cost web               providing managed           Acquisition of          Slovenian
 capital of Domenca,          stock market,   hosting in the              hosting services to         20% stake of     providers with
   Domovanje, Plus          raising €4.2mn         Croatian         small and medium‐sized         DHH Switzerland        1,800 active
      HR and Plus RS              proceeds           market                       enterprises          from Sergio          customers
                                                                                                            Ravera

                               November           September                   May                       October               May                June
                                 2015                2016                     2017                       2018                 2019               2020
                           Acquisition of     Acquisition of           Acquisition of 60% of       Acquisition of      Merger between     Approval of the
   July                    Tophost S.r.l.,    Infonet, Croatian        Bee Bee Web (together       mCloud, a Serbian   mCloud and DHH     merger with Seeweb,
   2015                    leading low‐cost   company which            with its Italian reseller   cloud computing     Serbia             a leading player in the
                           Italian web        fully owned              Hosting Star), a Swiss      provider fully                         cloud computing
Foundation                 hosting player     Hosting IT, a young      based web hosting           dedicated at                           Italian market,
                                              web hosting              company, owner of the       delivering                             through a reverse
                                              provider                 brand Artera, whose         advanced hosting                       takeover, expected to
                                                                       products are                services                               be finalized by the end
                                                                       addressed to                                                       of the year
                                                                       professional users
                                                                                                                                                 16
05   FINANCIALS
FAST‐GROWING COMPANY WITH SOUND MARGINS AND
  OPERATING CASH FLOW
Business has been steadily       EBITDA Margin at 33.5%,           Steadily positive cash
growing at double digit rate     among best‐in class in the        generation (cash conversion
since foundation from €4mn       domestic field, e with no cost    ratio close to 100%), coming
turnover as of FY16 to roughly   capitalization at all. Margins    from the combination of
€17m in FY19PF, mainly thanks    stand at double digit also at     favorable working capital
to its vigorous M&A driven       EBIT and NP levels, at 15.1%      dynamics, and low capital
growth strategies, but also      and 10.6% respectively, a proof   expenditures need, typical of
through an overall               of DHH business viability and     a cloud computing company
improvement of industry KPIs,    efficiency
which led to a customer base
up to 106,000 as of FY19

                                                                                          18
DHH: SUMMARY OF FINANCIALS                                 ‐ DHH GROUP WITHOUT SEEWEB
(IAS / IFRS standards)

CONSOLIDATED INCOME STATEMENT                  CONSOLIDATED         CONSOLIDATED
                                                                                         DELTA
 (All amounts are in EURO)                       30.06.2020           30.06.2019
OPERATING REVENUES                                     3.719.855            3.380.922          +10%
Material costs                                           (11.966)             (10.743)         +11%
Services costs and use of third party assets         (2.200.782)          (1.982.502)          +11%
GROSS MARGIN                                           1.507.106            1.387.677           +9%
Personnel costs                                        (855.427)          (1.009.882)          ‐15%
Other expenses                                         (104.298)            (135.892)          ‐23%
EBITDA                                                   547.381              241.903       +126,3%
Amortization and impairment                            (216.661)            (169.335)          +28%
EBIT                                                     330.720                72.568        +356%
Financial income (expenses)                              (37.721)             (14.299)        +164%
Other non‐operating income/expense                              ‐              (1.272)        ‐100%
EARNINGS BEFORE TAXES                                    292.999                56.998        +414%
Income taxes                                             (78.115)             (26.340)        +197%
NET RESULT                                               214.884                30.657        +601%

                                                                                                      19
DHH: SUMMARY OF FINANCIALS
                                                                           DHH GROUP WITHOUT SEEWEB

CONSOLIDATED NET FINANCIAL POSITION CONSOLIDATED       CONSOLIDATED
                                                                                  DELTA
(All amounts are in EURO)             30.06.2020         31.12.2019
LIQUIDITY                                (2.663.927)         (2.537.357)                    +5%
CURRENT FINANCIAL DEBT                        97.705             119.848                   ‐18%
NON‐CURRENT FINANCIAL DEBT                   167.993             205.248                   ‐18%
NET FINANCIAL DEBT                       (2.411.438)         (2.225.702)                    +8%

                                                                                                  20
DHH: SUMMARY OF FINANCIALS
                                                                      DHH GROUP WITHOUT SEEWEB

ASSETS                             CONSOLIDATED        CONSOLIDATED
                                                                              DELTA
(All amounts are in EURO)            30.06.2020          31.12.2019
NON CURRENT ASSETS                         7.391.860          7.150.793                +3%
CURRENT ASSETS                             4.005.515          3.684.309                +9%
TOTAL ASSETS                              11.397.375         10.835.101                +5%

LIABILITIES                        CONSOLIDATED        CONSOLIDATED
                                                                              DELTA
(All amounts are in EURO)            30.06.2020          31.12.2019
NET EQUITY                                 7.793.756          7.577.161               +2,9%
NON CURRENT LIABILITIES                      198.839            235.392                ‐16%
CURRENT LIABILITIES                        3.404.781          3.022.549                +13%
TOTAL LIABILITIES                          3.603.620          3.257.941                +11%
TOTAL LIABILITIES AND NET EQUITY          11.397.375         10.835.102                 +5%

                                                                                              21
DHH: SUMMARY OF FINANCIALS
                                                                            DHH GROUP WITHOUT SEEWEB

CASH FLOW STATEMENT                        CONSOLIDATED      CONSOLIDATED
                                                                                    DELTA
(All amounts are in EURO)                    30.06.2020        31.06.2019
A. CASH FLOW FROM OPERATING ACTIVITIES
1. EARNINGS BEFORE INCOME TAX, INTEREST,
                                                  330.720           72.568                  +356%
DIVIDENDS AND CAPITAL GAIN/LOSSES
2. CASH FLOW BEFORE NWC CHANGES                   549.653          234.073                  +135%
3. CASH FLOW AFTER NWC CHANGES                    758.878          639.342                   +19%
CASH FLOW FROM OPERATING ACTIVITIES               640.551          601.666                    +6%
B. CASH FLOW FROM INVESTING ACTIVITIES
CASH FLOW FROM INVESTING ACTIVITIES              (455.242)        (679.748)                  ‐33%
C. CASH FLOW FROM FINANCING ACTIVITIES
CASH FLOW FROM FINANCING ACTIVITIES               (58.738)         287.859                  ‐120%
INCREASE (DECREASE) IN LIQUIDITY                  126.570          209.778                   ‐40%

                                                                                                    22
DHH: SUMMARY OF FINANCIALS                            ‐ DHH GROUP WITH SEEWEB
(IAS / IFRS standards)

CONSOLIDATED PRO‐FORMA INCOME
                                                PRO‐FORMA*        PRO‐FORMA*
STATEMENT DHH GROUP                                                                  DELTA
                                                 30.06.2020        30.06.2019
(All amounts are in EURO)
OPERATING REVENUES                                   9.096.004         8.401.509              +8%
Material costs Service costs and use of third
                                                    (3.972.748)       (3.578.682)            +11%
party assets
Personnel costs                                     (1.431.688)       (1.653.423)             ‐13%
Other expenses                                        (157.264)         (227.831)             ‐31%
TOTAL OPERATING COSTS                               (5.561.701)       (5.459.936)              +2%
EBITDA                                                3.534.304         2.941.573             +20%
Amortization and impairment                         (1.508.133)       (1.510.560)               0%
EBIT                                                  2.026.170         1.431.013             +42%
Financial income (expenses)                           (104.708)           (84.588)            +24%
Other non‐operating income/expense                            0           180.517            ‐100%
EARNINGS BEFORE TAXES                                 1.921.462         1.526.942             +26%
Total current and deferred income taxes               (575.692)         (429.715)             +34%
NET INCOME (LOSS) FOR THE YEAR                        1.345.770         1.097.227             +23%
                                                                                                     23
* post RTO
DHH: SUMMARY OF FINANCIALS
                                                                          DHH GROUP WITH SEEWEB

                                   CONSOLIDATED        CONSOLIDATED
ASSETS                              PRO‐FORMA*          PRO‐FORMA*               DELTA
(All amounts are in EURO)
                                     30.06.2020          31.12.2019
NON CURRENT ASSETS                        18.889.225         19.647.866                   ‐4%
CURRENT ASSETS                             8.747.008          7.827.612                  +12%
TOTAL ASSETS                              27.636.233         27.475.478                   +1%

                                   CONSOLIDATED        CONSOLIDATED
LIABILITIES                         PRO‐FORMA*          PRO‐FORMA*               DELTA
(All amounts are in EURO)
                                     30.06.2020          31.12.2019
NET EQUITY                                15.386.480         14.211.800                   +8%
NON CURRENT LIABILITIES                    4.020.195          5.285.044                  ‐24%
CURRENT LIABILITIES                        8.229.558          7.978.634                   +3%
TOTAL LIABILITIES AND NET EQUITY          27.636.233         27.475.479                   +1%

                                                                                                  24
* post RTO
DHH: SUMMARY OF FINANCIALS
                                                                     DHH GROUP WITH SEEWEB

CONSOLIDATED PRO‐FORMA CASH FLOW STATEMENT DHH GROUP              PRO‐FORMA*
(All amounts are in EURO)                                          30.06.2020

A. CASH FLOW FROM OPERATING ACTIVITIES
1. EARNINGS BEFORE INCOME TAX, INTEREST, DIVIDENDS AND CAPITAL
                                                                             2.026.170
GAIN/LOSSES
2. CASH FLOW BEFORE NWC CHANGES                                              3.371.070
3. CASH FLOW AFTER NWC CHANGES                                               3.245.012
CASH FLOW FROM OPERATING ACTIVITIES                                          2.564.612
B. CASH FLOW FROM INVESTING ACTIVITIES
CASH FLOW FROM INVESTING ACTIVITIES                                          (733.000)
C. CASH FLOW FROM FINANCING ACTIVITIES
CASH FLOW FROM FINANCING ACTIVITIES                                        (1.127.929)
INCREASE (DECREASE) IN LIQUIDITY                                               703.683

                                                                                             25
* post RTO
06
     ORGANIZATION
     AND STRUCTURE
GROUP ORGANIZATION
 DHH unique approach is built around the concept of an ecosystem with a common theme
 in which tech‐entrepreneurs can innovate, share best practices, build together and grow as
 part of the group of like‐minded people

       An ecosystem of independent businesses
       Each acquired company stays independent with its own brand, organization and
       management team. DHH doesn’t push for operational changes nor impose its own
       strategic decisions on members of the group. Instead, DHH offers support in different
       areas like financing, technology, business development.

       A long‐term relationship
       DHH’s investment strategy is based on the belief that investing in businesses for the
       long‐term is the only sure way to sustainable returns.

       Synergies, not integrations
       DHH stimulates bottom‐up synergies that come from cooperation between the
       members of the group. We don’t look for integrations. DHH action is designed to
       encourage entrepreneurs to take initiatives while offering support at the group level.
                                                                                                27
GROUP STRUCTURE

 As of today, the new group holds equity stakes in eleven business units, out of which:

    Eight business units / operating companies consolidated on a line by line basis among which three in
    Italy (Seeweb, Tophost, DHH Italy), two in Croatia (DHH d.o.o and System Bee), and only one in Slovenia
    (DHH.si), Serbia (mCloud) and Switzerland (DHH SW);
    Minority stakes in start‐up companies such as Baasbox, Sync and Materialuce.
                                                                                                              28
SUBSIDIARY DESCRIPTION
Subsidiary key indicators

 Market positioning         Domains   Cloud Hosting Cloud Server Managed infrastructure

 Seeweb                        +           ++           +++               +++

 Tophost                      +++         +++            ‐                 ‐

 DHH Slovenia                 +++         +++            +                 ‐

 DHH Croatia                  +++         +++            +                 ‐

 Sysbee                        ‐           ‐            +++               +++

 DHH Switzerland               +           ++           +++                ++

 DHH Italia                    +           ++           +++                ++

 mCloud                        +           +            +++                ‐
                                                                                    29
SUBSIDIARY DESCRIPTION
Revenues breakdown by geography in FY19PF

                                            EU (exc. Italy) 22%

                                                       Other (extra EU) 4%

              Italy 74%

                                                                             30
SUBSIDIARY DESCRIPTION

Seeweb
Cloud computing company which offers SaaS, IaaS and PaaS services, as well as a wide range of additional IT services such as shared
hosting, dedicated servers, housing and colocation, relying on six physical datacenters and a proprietary fiber optic network.

Tophost
Italian subsidiary providing entry level solutions to more than 46,000 customers, still keeping the status of the lowest‐cost web
hosting provider in Italy.

DHH Slovenia
It is the leading provider in Slovenia (with around 27,000 customers) managing three brands, Domenca, Domovanje and Si.Shell.
Domenca is a domain registration provider, while Domovanje and Si‐Shell are mostly involved int cloud computing field. High‐end
products like WordPress and hybrid hosting were launched on the market in FY19.

DHH Croatia
Along with its subsidiaries it is the largest hosting provider in Croatia, and total number of customers more than doubled since the
IPO, establishing at ca. 20,000. The three proprietary brands (Plus hosting, Studio4web, Infonet) provide a broad array of services,
from low‐cost hosting solutions to managed hosting services addressed to high end customers.                                         31
SUBSIDIARY DESCRIPTION

Sysbee
Recently established Croatian vehicle resulting from the above ‐mentioned spin‐off, it counts ca. 50 active clients and is steadily
growing. The own brand Sysbee is engaged in the business of web hosting and IT solutions, made up of a group of system engineers
and infrastructure architects.

mCloud
It counts ca. 6,500 clients and manages two brands, plus hosting and mCloud, which target different customers i i.e. the Revenue‐per‐
user (RPU) of mCloud is on average seven times higher than the RPU recorded by plu.rs.

DHH Switzerland
Owner of the brand Artera, it provides high‐end services, mainly addressed to customers requiring high reliability and
technologically advanced web hosting services.
DHH Italia
The Italian reseller of Swiss premium brand Artera, ca. 1,300 clients.

Currently, the Group has minority stakes in i) Materialuce, a startup which develops and markets innovative lights
and lighting systems, ii) Baasbox, a small company involved in the design, development and sale of digital products
and iii) Sync, a company that provides IT services.                                                                              32
07   GROWTH STRATEGY
GROWTH BY ACQUISITIONS
Creating an ecosystem of independent businesses, that means each company remains
independent with its own brand, organization, and management team. Indeed, relying
on a full commitment of all founders who together with top management team bring
in‐depth skills in digital business, the Group will help local tech‐pioneers:

Offering expert support, cost   Delivering know‐how in           Providing strategic thinking,
and revenue synergies           managerial processes, business   technology solutions, marketing
achievement, resources and      development, financial KPIs      know‐how and other best practices
capabilities enhancement        implementation etc.

                                                                                         34
GROWTH BY ACQUISITIONS

Scouting for opportunities in Consolidation, New Markets, Startup

 Criteria                      1. Expansion               2. Consolidation                 3. Start‐ups
                        Entering in new geographies,
                                                       Increasing market share in
                         or expanding product lines                                 Seed investment ‐ 100/200k
                                                         the current company's
 Objective               acquiring mature and cash                                in small companies with growth
                                                      reference market, acquiring
                        generating companies with at                                         potential
                                                     small to mid‐sized companies
                            least €1mn turnover
                            Web hosting, Cloud           Web Hosting, Cloud
 Industry focus                                                                      New digital technologies
                               computing                    Computing
                            Market leader, cash       Companies with an existing
                                                                                   Team and product with proven
 Stage of development    generating companies with       customer base and
                                                                                             traction
                               low leverage             distribution network
                         Initially cash purchase of
                        51%‐60% of equity with the     Asset acquisition without    Initial minority stakes with
 Acquisition strategy
                        option to buy the remaining   retaining the management        contingent call options
                          stake via cash or equity

                                                                                                              35
BUILDING VALUE THROUGH M&A
DHH creates value executing a sound M&A strategy, which aims at substantially increasing the intrinsic value
of acquired companies in the very short term after the completion of the deal. This strategy is based on the
following pillars:

01        Proposing a fair valuation for the acquisition, not over‐paying the companies.

02        Structuring a deal where the entrepreneurs have strong incentives to stay in the company after the
          acquisition with the goal of growing the main business KPIs: revenue, EBITDA, net profit, free cash flow.

03        Cleaning‐up the companies from the costs not connected to the core business, which are a
          constant in the world of SMEs.
          Implementing a control management system in companies, so to improve the budgeting and
04
          planning process, which is usually non‐existent in the SMEs.
          Representing companies’ financials in the best possible way, communicating the meaning behind
05
          the numbers.

Thanks to this approach, in the last 5 years DHH invested more than 40M EUR in M&A deals and the
portfolio companies are now worth more than 75M EUR. (Source: Value Track equity research report)
                                                                                                              36
ORGANIC GROWTH
    DHH improves the organic growth of its portfolio companies working on marketing and product innovation:

                                                                 Increasing ARPU
                                                                 through the shift towards premium products ‐
                                                                 Group strategy will be addressed to expand its
                                                                 value proposition, trying to provide customers
                                                                 with high quality products (value‐added
  Launching proprietary solutions to stay                        products lying a on higher price range) and
         ahead of any technological trend                        granting them a satisfying experience level
     with the aim of introducing innovative
  services and meet customers’ needs. This
  approach will be substantially unchanged,                      Improving go to market strategy
 with all businesses (and brands) within the
                                                                 through the establishment of value
consolidation perimeter willing to introduce
                                                                 partnerships – the development of new
                         innovative services
                                                                 relationships with web agencies, specialized
                                                                 partners (SAP), system integrators or software
                                                                 houses may accelerate the growth path and
                                                                 market penetration, thus allowing the
                                                                 enhancement of customer base, and the
                                                                 improvement of retention rates
                                                                                                        37
CASE STUDY ‐ M&A

                                                                         Implementing
                                                                         managerial
                                                                         capabilities in
At the beginning of 2016, when                                           revamping and
DHH took over the active              Many adjustments have been
                                      implemented, aiming at enhancing   optimize acquired
management of Tophost, all
                                      Customer acquisition / retention   assets from a
relevant KPIs were negative, since
customer base was recording           and profitability margins and      financial and
negative growth rates and average     leading to an improvement in       technological point
customer acquisition costs (CAC)      bookings as well an overall        of view, as made
were disproportionate if compared     enhancement in the average         with Tophost:
to lifetime value (LTV) provided on   lifetime value                     adapting a range of
average by customers                                                     operational &
                                                                         strategic measures
                                                                         to transform the
                                                                         organization

                                                                                      38
CASE STUDY ‐ OPEN INNOVATION

                 Adopting an‐open innovation approach
               to finalize corporate venture capital deals

          Seeweb invested as “angel” around €150K
          back in 2006 in Docebo, with a profitable exit
          in 2015. Nowadays, Docebo is a well‐known
          e‐learning platform, listed on Toronto Stock
          Exchange worth 746M EUR / July 10, 2020.

                                                             39
08   CORPORATE GOVERNANCE
BOARD OF DIRECTORS
 Antonio Baldassarra, Director
 With over 25 years of experience in Electronics, Telecommunication and Computer Science, Antonio is the founder and CEO of Seeweb, a leading Italian company in the field
 of IT services, cloud computing and data centers. He is currently president of the Hosters and Registrars Association, member of the Technical Committee and of the Board
 of Directors at Rome Nautilus Mediterranean Exchange (Namex), and formerly he was a member of the ccTLD Steering Committee (CIR) of .IT registry at IIT‐CNR in Pisa.

 Guido Busato, Independent
 Born in 1963, Mr. Guido Busato is an entrepreneur and managing director with over 25 years of working experience in finance, environmental and energy
 markets. Specialized in new business start‐up with excellent track‐record in banking and asset management. Since 2003 he is the founder, owner and
 manager of EcoWay S.p.A., the first Italian trading and advisory firm on environmental markets and finance, leader in CO2 trading for Italy and from 2014
 active also on power markets with a focus on renewable energy. From 2015, through the family Holding BREG, he is managing a small Family Office with
 equity investments in Italian SMEs.

 Uroš Čimžar, Managing Director, CSO
 Uroš Čimžar has over 15 years of experience in the web and hosting industry. While he was still at university, he co‐founded Klaro where he worked as CEO. Klaro was
 one of the top 10 Slovenian web agencies, but the team also worked on its own internal projects like Domovanje.com. Over the years, Uroš has accumulated extensive
 entrepreneurial experience, mostly in the fields of finance, marketing and business development.

 Matija Jekovec, Managing Director, COO
 Matija co‐founded the Klaro Group in 2003 and worked as a developer and later R&D manager. Through his technical career he acquired an intimate knowledge of
 development, software architecture, implementation of development processes (agile development, test driven development continuous integration) and system
 administration. As the company shifted focus to hosting and acquired some of its competitors, Matija managed the operations for the group and had an active role in
 building the largest hosting group in Slovenia.

 Giandomenico Sica, Executive Chairman of the Board of Directors
 Giandomenico is a co‐founder of DHH. He is also the founder of Grafoventures, his own investment company focused on Small Caps across Southeast Europe. He is
 co‐founder and board member of Creactives Group, Applied AI company in the field of supply chain listed on the Vienna Stock Exchange. He was investor and
 executive director of MailUp, marketing technology company listed on the Italian Stock Exchange, which he supported in scaling by M&A from 8M EUR to 27M EUR in
 3 years. He was shareholder and partner of Digital Magics, start‐up incubator listed on the Italian Stock Exchange, where he originated the investment in Talent
 Garden (80% IRR). He is a graduate in Philosophy (cum laude) at the University of Milan.                                                                         41
CAP‐TABLE
                                                                (post RTO)

                                 No. of shares   % of share capital

  Antonio Domenico Baldassarra    1,544,492           34.18%

  Enrico Vona                     1,494,739           33.08%

  Giandomenico Sica                200,000             4.43%

  Treasury shares                  360,000             7.97%

  Free float                       919,400            20.35%

  TOTAL                           4,518,631          100.00%

                                                                             42
09
     INFORMATION
     FOR SHAREHOLDERS
STOCK DETAILS

            Listing                Outstanding number of shares*
            Milan, AIM ITALIA      4.5mn

            ISIN ordinary shares   Market Cap
            IT0005203622           Approx. €51.5mn* (September 2020)

*Post RTO                                                          44
FINANCIAL CALENDAR

                 11 November 2020
               3Q20 Gross sales release

                                          45
LIST OF PARTIES

                           Nomad
                  Envent Capital Markets Ltd
                         Specialist
                        CFO Sim SpA

                     Research provider
                       ValueTrack Srl

                     Audit & accounting
                       BDO Italia SpA

                                               46
CONTACTS

    Address
    DHH S.p.A Via Caldera, 21
    20153 Milan ‐ Italy

    Phone
    +39 02 87365100

    Email
    info@dhh.international

                                47
Thank you. For further
information, please visit
www.dhh.international
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