THE DIGITAL MEET-UP OF THE TRAVEL INDUSTRY 9 - 12 March 2021 - itb.com/NOW
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itb.com/NOW
THE DIGITAL MEET-UP OF
THE TRAVEL INDUSTRY
9 – 12 March 2021
Welcome
ITB BERLIN NOW:
MORE THAN EVER!
AWARENESS. ACCESS. ATTITUDE.
Experience the World‘s Leading Travel Trade Show® in a
new dimension: ITB Berlin NOW is the most important -
completely digital - business event in the global travel
industry. Four days of focused business - wherever
you are in the world.
Networking made easy - with smart matching
and meeting tools
The interactive marketplace, called Show Floor,
is your platform for successful business
Access to groundbreaking insights and the
industry’s most important news
Why NOW
This is more than
the new normal.
This is the chance
for new impact.
David Ruetz
Exhibition Director
of ITB Berlin
Right NOW is the perfect time to drive our
unique industry’s strengths forward with
new ideas and impulses. Are you ready?
Then join us NOW in shaping the
future of the tourism industry!
Areas
NOW IS THE TIME FOR …
Business Networking
Your company in the spotlight - Smart, innovative networking
on the ITB Berlin NOW Show thanks to matching. Find
Floor! With your interactive relevant business contacts from
company profile, you can the global tourism industry and
design your virtual presence communicate directly and
perfectly in line with your efficiently at ITB Berlin NOW.
resources and brand goals.
Content News
Keynote sessions, exhibitor Included – the leading edge in
presentations and deep dives industry knowledge: Interviews,
with first-class international top articles, videos - receive daily
speakers on topics that make updated insights and the most
our industry tick. You have the important industry news.
choice: direct via livestream or So you can always stay one
on demand. step ahead!
Business
SHOW FLOOR WITH BRAND CARDS
Show Floor:
This is where all the exhibitors are presented. *
A detailed search function makes it easy to
find companies from all over the world.
Advantages of Brand Cards:
Brand Cards: High visibility of the brand
Individual company profiles are Individual design
available in different packages - Direct appointment requests
Basic, Interactive and Lead- Immediate networking
optimized. The larger the view, Media uploads (videos, photos, PDFs)
the more extensive the Direct exchange with customers
functionality. and employees via chat/video call
Tickets:
Each Brand Card contains a certain
number of tickets for employees or
customers - depending on the booked
package size.
* Illustrative representations of the platform
Networking
NETWORKING AND EXCHANGE
Immediate networking:
Discovery Graph:
Arrange audio-video calls with all platform
Find exactly the right contacts from
participants, speakers and exhibitors - whether
thousands of participants and network
„one-on-one“ or in a group - including
with them directly - thanks to intelligent
screen sharing.
filters and matching.
**
Profile visits:
Real-time lead reports:
See who visited your profile. Plus:
Keep track of all the team‘s sales
Export business cards as CSV files, mark
activities anywhere, anytime with
favorites and receive comprehensive
the sales back office*.
viewer statistics.* * Functions included in the two All-in packages,
see page 10 for prices and services.
** Illustrative representations of the platform
Content
ITB BERLIN CONVENTION LIVE
The most important convention of the
global travel industry as a live conference. *
All participants receive access to keynotes,
exhibitor presentations and deep dive
sessions with top international speakers.
Knowledge on demand:
Simply go online to view
recorded videos after the
event. Offer available until
31 May 2021.
* Illustrative representations of the platform
Exhibitor
Presentations
TIME FOR YOUR OWN SHOW
Take advantage of an individual
Enjoy increased attention through
30-minute live product presentation,
a highly visible appearance as a
including chat and Q&A, as well
separate, individual program item
as your own title, logo integration,
under „Exhibitor Presentations“.
real-time lead reports and speaker
integration.
Price: EUR 2,500 excl. VAT
Your own costs for technology
Exhibitor presentations will be
and coordination remain low
recorded live and uploaded as
due to integration into the
on-demand video afterwards.
ITB Berlin organization.
News
KNOWLEDGE LEAD GUARANTEED
Insights to the world of travel:
News and issues affecting our global
industry.
At a glance:
All press conferences of
leading companies and
their leading heads.
With your morning coffee:
Daily e-paper with interviews and
background reports.
ITB Berlin NOW is a digital treasure trove for travel media and journalists
and all those who want to be smarter with just one click.
Exhibitor
Packages
BOOK YOUR BRAND CARD NOW!
ALL-IN FOR
Exhibitor packages, STARTER PLUS ALL-IN DESTINATIONS
features and prices
at a glance EARLY BIRD EARLY BIRD EARLY BIRD EARLY BIRD
EUR 800 EUR 3,000 EUR 8,000 EUR 20,000
REGULAR REGULAR REGULAR REGULAR
EUR 1,200 EUR 4,500 EUR 10,000 EUR 25,000
Brand Card Basic Interactive Lead-optimized Lead-optimized
Tickets 5 10 15 15
Networking
Audio-Video-Calls
ITB Berlin Convention access
Video-on-demand access
Profile visits
Real-time lead reporting
viewable in back office
Statistics/evaluations
Co-exhibitors
(Individual packages from EUR 300
available & linking)
EARLY BIRD until 15 January 2021. Book now on itb.com/NOW!Exhibitor
Packages
FIND YOUR OPTIMAL BRAND CARD NOW
ALL-IN package:
Which package is the best way for you to optimize your performance as an exhibitor at the Offers maximum visibility and
first digital edition of the World‘s Leading Travel Trade Show®? Find out here and now! all features of the platform.
View detailed user statistics
with the Lead-Optimized
Brand Card and organize
sales activities in your own
back office.
Great, Super, you’ll make Fantastic, you’ll really
welcome to the the most out of your bring out the very
Show Floor! presence! best! Company:
Book the ALL-IN package!
S Do you want Do you want
T Do you want to
high visibility full control and Are you a company
A be an exhibitor at Yes and effective Yes an extra sales Yes or a destination?
R ITB Berlin NOW?
networking? push?
T
No No No Destination:
Book the ALL-IN package for
destinations!
The opportunity The STARTER package is the right You need the PLUS package. ALL-IN package for
is NOW! Take one for you. destinations:
your time and The all-round carefree
re-think ... STARTER package: PLUS package: package for tourism centers
For a small investment you have the With the Interactive Brand Card, this and tourist offices: Bundle
opportunity to be present on the Show package includes a database with infor- and present unlimited tourist
Floor and take part in networking activi- mation about the users of your profile. offers from co-exhibitors
ties and the conference. The Brand Also: more tickets and more opportuni- under your own umbrella
Card Basic ensures ample logo visibility. ties for product presentations. brand.Sponsoring &
Add-Ons
STAND OUT FROM THE CROWD!
How can your message best reach your target group? With an attractive placement in our digital advertising space,
the arrangement of a virtual café or your presentation on our stage. Become a sponsor of ITB Berlin NOW today!
ITB Berlin NOW Sponsoring & Add-Ons*
*
Important: First select an exhibitor package. You can then combine the package ALL-IN &
Exhibitor with various sponsorship opportunities and additional products. All products are
available upon request and subject to availability. Please note: The event platform
STARTER PLUS ALL-IN FOR
Packages ITB Berlin NOW will be available from the beginning of February to the end of May.
DESTINATIONS
BRAND AWARENESS GUARANTEED! For more visibility.
Advertising banner
Presentation of a banner on the top position in the Show Floor (rotating) – + 10,000 € + 10,000 €
Presentation of a banner on the top position in the Program (rotating) – + 8,000 € + 8,000 €
Presentation of a banner on the top position on the pages Goodie-Bag & Sponsors and Partners + 1,000 € + 1,000 € + 1,000 €
Top Sponsor Listing OLD
S
Listing as Top-Sponsor in navigation bar with direct link to Brand Card and in the lobby as one of the first three
OUT – – + 20,000 €
exhibitors, high visibility (during the whole show, only 3 positions available)
Top-of-the-List “All” in Show Floor
– – + 10,000 €
Top-listing of the Brand Card in Show Floor (only 2 positions available)
Top-of-the-List “Topic” in Show Floor
on request on request on request
Top-listing of the Brand Card in Show Floor under a certain topic (varies)
Goodie-Bag
Offer a goodie to all tourism experts and/or to your target group at ITB Berlin NOW, e.g. voucher codes, 300 € 300 € 300 €
coupons, special-deals – Incl. own goodie-tile + link to your brand cardSponsoring &
Add-Ons
STAND OUT FROM THE CROWD!
*
Important: First select an exhibitor package. You can then combine the package ALL-IN &
Exhibitor with various sponsorship opportunities and additional products. All products are
STARTER PLUS ALL-IN FOR
Packages available upon request and subject to availability. Please note: The event platform
ITB Berlin NOW will be available from the beginning of February to the end of May.
DESTINATIONS
SHIP YOUR MESSAGE Give your product or service a shout-out.
Exhibitor presentation
Max. 30 minutes live-format incl. chat, featured with own tile and logo integration within program, real-time + 2,500 € + 2,500 € + 2,500 €
lead reportingin the PLUS package and the ALL-IN-Package, speaker onboarding, recording and uploading as
on-demand video afterwards
Press conference
Max. 30 minutes press conference live-format incl. chat, featured with own tile and logo integration within program, + 2,500 € + 2,500 € + 2,500 €
real-time lead reporting in the PLUS package and the ALL-IN-Package, speaker onboarding, recording and uploading
as on-demand video afterwards
NETWORKING AT IT’S BEST! Find new business contacts and
– customers.
Café Host
Host and manage your virtual café and give tourism experts from all over the world the opportunity to
exchange ideas on a specific topic, incl. branding.
Your benefits: Naming of the Café, Branding of tile, link to Brand Card, naming of meeting corners – + 5,000 € + 5,000 €
A virtual café is a space for topic-specific exchange, open for all users, permanently online during opening
hours and incl. meeting corners for personal talks.
ITB Berlin NOW Café Sponsor
Become our Café Sponsor: e.g. Youth Travel Café, Adventure Travel Café, Responsible Tourism Café,
LGBT+ Tourism Café, Medical Tourism Café, Tours & Activities Café, Technology Café, HOME of Luxury Café, +1,800 € +1,800 € +1,800 €
Hospitality Café, Start Up Café
Your benefits: Naming, logo and individual meeting corner for personal talks.Sponsoring &
Add-Ons
WE SHOWCASE YOU PERFECTLY
Even more visibility for your business: Use the online and social media channels of ITB Berlin to attract even
more attention at ITB Berlin NOW.
* Limited availability
Boost your presence with one of our NOW PACKAGES!*
NOW Light 1,500 € NOW Shine 2,800 € NOW Star 6,000 €
Incl. logo placement on itb.com/now Incl. logo placement on itb.com/now Incl. logo placement on itb.com/now website
website website and in ITB Berlin Trade Visitor and in ITB Berlin Trade Visitor Newsletter
Incl. Exhibitor Brand Card tile on page Newsletter Incl. Exhibitor Brand Card tile on page
„Partners and Sponsors“ within the event Incl. Exhibitor Brand Card tile on page „Partners and Sponsors“ within the event
platform „Partners and Sponsors“ within the event platform
Naming in press release platform Naming in press release
Goodie bag tile within the event platform Naming in press release 10 ticket codes for your guests
5 ticket codes for your guests Goodie Bag tile within the event platform
Goodie Bag tile within the event platform 1 in-depth article on itb.com/news
1 short article on itb.com/news Banner advertisement on the ITB Berlin
website (duration: one week)
A post on the social media channels
of ITB Berlin
By the way, are you curios what ITB Berlin NOW Convention Yes? Then - stay tuned and take a deep breath.
is offering you to shine? How you can reach the buyers circle Very soon you‘ll find the whole content sponsoring portfolio
members or become Podcast Sponsor? on itb.com/now/sponsoring
Just contact: itb-sponsoring@messe-berlin.deTickets & Infos
SERVICE AT A GLANCE
ITB Berlin NOW: 9 - 12 March 2021 - 4 days itb.com/NOW
Get your ticket NOW! Get in contact NOW!
EUR 99 EUR 49 EUR 300
Ticket regular Ticket reduced Ticket bundle:
5 tickets
Access to the whole For students
ITB Berlin NOW only Additional
experience for exhibitors only
Tickets available from January 2021.
We look forward
to seeing you!
Registration forms can be found on:
Register NOW! www.itb.com/NOW
Questions about booking packages:
itb@messe-berlin.de
Reserve your exhibitor
Early Bird prices
presence to guarantee Technical questions about the platform:
until January 15, 2021
visibility NOW! itb-support@messe-berlin.de
Contact for interested sponsors:
itb-sponsoring@messe-berlin.deYou can also read
