THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION

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THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
THE FUTURE OF TENNIS
    A PRESENTATION TO THE PORTFOLIO
COMMITTEE OF SPORTS AND RECREATION
AUGUST 2012
THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
“Sport has the power to change the world. It has the
    visuals
power to inspire. It has the power to unite people in a
way that little else can. Sport can awaken hope where
there was previously only despair”
                                             Nelson Mandela,
                  Laureus World Sports Awards Ceremony: 2000
THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
TRANSFORMATION
THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
TRANSFORMATION IN SPORT IN SA

White Paper on Sports and Recreation (2010):
THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
TRANSFORMATION IN SPORT IN SA
• SA‟s sporting potential needs to be tapped!
• The only way to „transform‟ sport is through TIME AND
    DEVELOPMENT FOCUS .
•   Sport must be available to the WHOLE POPULATION and by
    encouraging sport across all schools the profile of our teams will
    CHANGE NATURALLY TO REFLECT THE POPULATION’S
    PROFILE .
•   The White Paper on Sports and Recreation (2010) states:
    National teams should be SELECTED ON MERIT but
    transformation should be implemented at school/youth levels to
    prepare a BROAD BASIS OF ATHLETES for participation at
    higher levels in future.
•   Transformation of teams should be from the bottom up- “CATCH
    UP STRATEGY”
•   Transformation is also necessary IN ADMINISTRATION,
    COACHING, AND TECHNICAL OFFICIATING.
THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
TRANSFORMATION IN TENNIS SA
Fully transformed Board at Tennis SA
 Two of the nine provinces have Presidents of colour. TSA is trying to get all
  provinces to be 50/50 represented. Currently most are between 25-33%.
 Junior Interprovincial Teams have 33.3% PDI representation
 Under 18 Girls SA Champion is PDI player and in our National Fed Cup
  Team
 Officiating division is almost fully representative: there are South African
  officials participating at three of the Grand Slams, including 3 PDI officials
 SA has a world class junior tournament programme
 40% of the 18,000 registered tennis players are from PDI backgrounds.

 Lack of provision of tennis facilities in disadvantaged communities leads to
  slow progress in the creation and development of tennis administrators
 Funding is a major factor.
 Long distances often hinder people from joining committees
 Talented PDI players could not progress to higher levels of development
  because of a lack of funding
 “Talent drain” of coaches from disadvantaged areas
THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
WHAT CAN BE
  DONE?
   A
NATIONAL
 SPORT
 VISION
AND PLAN
THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
VISUAL
THE FUTURE OF TENNIS A PRESENTATION TO THE PORTFOLIO COMMITTEE OF SPORTS AND RECREATION
WHY TENNIS?
WHY TENNIS?
 WHY TENNIS?
  Need visuals
TENNIS INTERNATIONALLY
• Tennis has 203 MEMBER COUNTRIES
• Governed by THE INTERNATIONAL TENNIS FEDERATION (ITF)
    - South Africa is a founding member.
•   Association Of Tennis Professionals (ATP) and the Women‟s
    Tennis Association (WTA) run all the professional tennis events.
•   Tennis offers LIFELONG PARTICIPATION opportunities
•   Tennis offers GENDER EQUALITY
•   Tennis is the WORLD’S MOST POPULAR INDIVIDUAL SPORT
•   Tennis and is the FOURTH MOST POPULAR SPORT and has
    ONE BILLION FANS WORLDWIDE
•   The US Open is the BIGGEST ANNUAL SPORTING EVENT in
    the world
•   The ATP World Tour is followed by a powerful fan base reaching a
    4.5 BILLION CUMULATIVE TV AUDIENCE
TENNIS IN SOUTH AFRICA
•   Tennis has 4.5 MILLION FANS in South Africa.
•   Tennis SA has 18 000 REGISTERED MEMBERS, of which 7 000 are PDI players.
•   BMI research show that there are OVER 800 000 TENNIS PLAYERS IN SA
•   Need to grow our REGISTERED DATABASE but TSA must offer membership benefits
•   Internationally South Africa is ranked 23rd in the world for men and 54th for women.
•   RANKED NO 1 IN AFRICA in Women, Men, Juniors, and Vets.
•   Over the past 2 years we have had 10 HUBS IN PDI AREAS coaching more than 7000
    KIDS on a weekly basis: 3 in Western Cape, 2 in Eastern Cape, 2 in KZN, 3 in Gauteng
•   Excellent DISABLED TENNIS STRUCTURES
•   World class JUNIOR TENNIS PROGRAMME
•   Participates in the AFRICAN ZONE 6 GAMES and ALL AFRICA GAMES with success.
•   Tennis is PLAYED IN ALL NINE PROVINCES
•   The spread of tennis players are: Gauteng 40%, Western Cape 21%, Eastern Cape 9%,
    KZN 9%, Mpumalanga 5%, North West Province 5%, Free State 6%, Northern Cape 3%
    and Limpopo 2%.
•   LOST SA OPEN due to ATP lessoning number of events on international calendar
•   City of Joburg discontinued support for the Soweto Open
•   We have several junior and open international entry level tournaments: hosted AFRICA
    JUNIOR CHAMPIONSHIPS IN 2012.
•   The gender breakdown of Tennis is 40% FEMALE PLAYERS, 60% MALE PLAYERS;
    appealing to a far greater demographic than the MALE DOMINATED sports of Soccer,
    Rugby and Cricket.
CHALLENGES
         and
STRATEGIC FOCAL POINTS
CHALLENGES: DEVELOPMENT
1. Lack of PARENTAL/ CLUB SUPPORT for
   players
2. Difficulty in bringing the tennis to
   DISADVANTAGED AREAS:
 1. Underdeveloped tennis culture
 2. Underdeveloped tennis infrastructure: limited and
    poorly distributed facilities; lack of maintenance
 3. No clubhouse facilities
3. COACHING DIFFICULTIES
4. Difficulty in accessing TOURNAMENTS
CHALLENGES: TOURNAMENTS
    (DAVIS AND FED CUP)
1. Davis and Fed Cup RANKINGS
2. Lack of FUNDING
3. Stringent SPONSORSHIP
   RESTRICTIONS by the ITF
4. Lack of INFRASTRUCTURE
5. Lack of MEDIA COVERAGE (TV) and
   prohibitive COST of media coverage
STRATEGIC FOCUS : DEVELOPMENT
      and TOURNAMENTS
 CAPACITATE administrators, managers, coaches
    and technical officials
   Train Sector Education and Training Authority (SETA)
    and International Federation specific ACCREDITED
    FACILITATORS
   Monitor the DEVELOPMENT OF THE HUMAN
    RESOURCE BASE
   Ensure the DISTRIBUTION of research results
   Constitute a NATIONAL REPRESENTATIVE BODY
    to support South African coaches.
   Pursue and advocate FOR IMPROVED FUNDING
    ALLOCATION
STRATEGIC FOCUS : DEVELOPMENT
          and TOURNAMENTS
 Reintroduce TAX CONCESSIONS to encourage
    corporates to fund sports development, including
    facility building especially in the rural areas.
   Include sport and recreation facilities in TOWN
    PLANNING
   Ensure PLANNING to avoid the duplication of facilities
    in the same areas
   Facilitate effective FACILITY MANAGEMENT and
    MAINTENANCE.
   Audit available facilities to ensure proper planning and
    the BEST USE OF EXISTING FACILITIES.
CHALLENGES: SCHOOLS
 Lack of COMPETENT ADMINISTRATORS
 Very few KNOWLEDGEABLE SPORTS TEACHERS at school
 CREATING COACHES FROM TEACHERS who have never
    played the game is very difficult.
   LIMITED SUCCESS in the partnership between SRSA and DoE
   Tennis is NOT A PRIORITY SPORT in most schools
   QUALITY COACHING confined to city areas due to affordability
   Limited opportunities to PLAY AGAINST THE BEST IN THE
    REGION.
   Limited opportunities to play LEAGUES in the townships
   Lack of INFRASTRUCTURE
   Lack of FUNDING
   SCHOOLS FESTIVALS clash with national calendars
   Difficulty in achieving TRANSFORMATION GOALS
STRATEGIC FOCUS : SCHOOLS

 Ensure a clear demarcation of the RESPONSIBILITIES
    between the stakeholders involved in sport in schools.
   EMPOWER TEACHERS to deliver physical education and
    sport in schools.
   Establish and support a NATIONAL SPORT IN SCHOOL
    GOVERNING STRUCTURE.
   Upgrade existing FACILITIES and INFRASTRUCTURE.
   Advocate and lobby for the reintroduction of STRUCTURED
    PHYSICAL EDUCATION in all schools.
STRATEGIC FOCUS : SCHOOLS
 ELEVATE SPORT IN SCHOOLS as a matter of priority and
    urgency.
   Support inter and intra-sports activities.
   Organise national sport in SCHOOL COMPETITIONS and the
    delivery of athletes.
   PREPARE and DELIVER athletes participating in international
    sport in school competitions.
   Collaborate with SASCOC DIRECTIVES.
   Action INTERNATIONAL EXCHANGE PROGRAMMES
   Establish sport and RECREATION HOLIDAY CAMPS in
    the districts.
CHALLENGES: PERFORMANCE :
    TRANSITION TO PROFESSIONAL
              GAMES
   COMPETITION with developed nations
   Lack of FUNDING
   Small tennis teams therefore SMALL OPPORTUNITY FOR
    DEVELOPING PLAYERS to gain experience
   “TALENT DRAIN” to developed countries who can assist
    talented players in turning pro
   SMALL PRIZE MONEY on tour- players cannot sustain
    themselves without help from the federation
   Not enough LOWER LEVEL TOURNAMENTS staged in
    southern Africa- overseas tournaments are inaccessible to
    players due to prohibitive costs
   Lack of NATIONAL ASSOCIATION SUPPORT due to
    funding issues.
STRATEGIC FOCUS: PERFORMANCE :
  TRANSITION TO PROFESSIONAL
            GAMES
 Establish initiatives to RETAIN OUR ATHLETES IN SOUTH
  AFRICA.
 Oversee the development of policy guidelines, coordination
  between all the role players and the standardisation of
  protocols and services to ENSURE THE SUCCESS OF THE
  ACADEMY SYSTEM.
 Establish an integrated system for the IDENTIFICATION and
  DEVELOPMENT OF TALENTED ATHLETES in preparation
  for high performance.
 Strengthen provincial academies to FAST TRACK SPORTS
  DEVELOPMENT AND EXCELLENCE. The provincial
  academies must ensure that talented athletes from less
  influential areas are supported to such an extent that they
  could reach a national level of participation.
STRATEGIC FOCUS: PERFORMANCE :
  TRANSITION TO PROFESSIONAL
            GAMES
 Establish REGIONAL ACADEMIES or mobile
  satellite academies that can render basic support
  services to athletes at a local level to ensure that
  there is a CONSTANT FLOW OF TALENTED
  ATHLETES released to the provincial academies.
 SCHOOLS in the area and LOCAL CLUBS should
  be the main source of introducing talented athletes
  to the academy system.
 PRIORITISE TALENTED ATHLETES FROM
  DISADVANTAGED GROUPS to benefit from the
  support services offered by the academy system.
CHALLENGES: NATIONAL
          GOVERNMENT FUNDING
1. LACK OF COMMUNICATION AND
      CONSULTATION between SRSA and sporting
      federations
2.    Lack of CONSISTENCY and RELIABILITY OF
      GRANTS from SRSA
3.    RELATIONSHIP/ INTERACTION with most
      Provincial Government‟s Sports Departments is poor
4.    UNDERSTAFFED and VOLUNTEER DRIVEN
      sporting federations
5.    LOTTO FUNDING
     • Timing of allocation
     • Sustainability
     • Reliability – 3 year allocations that are not fulfilled
STRATEGIC FOCUS: FUNDING
 DISTRIBUTE FUNDING in an equitable and fair
  manner
 Establish a NATIONAL SPORTS FUNDING FORUM
  to coordinate the allocation of financial resources
  within the sporting sector.
 Support identified and prioritised sport and recreation
  organisations for jointly agreed items in support of
  national policy directives.
 SUPPORT SASCOC in the delivery of high
  performance sport.
STRATEGIC FOCUS: FUNDING
 MAINTAIN existing tennis facilities.
 Fund provincial and local/district sport and recreation
  federations and clubs.
 Create a SPORTS DEVELOPMENT FUND
 CREATE INCENTIVES FOR THE PRIVATE
  SECTOR to be more involved in the funding of sport
  and recreation.
 Consider the re-introduction of TAX CONCESSIONS
  to attract corporate to increase their sport
  sponsorship. Explore ways to secure
  INTERNATIONAL DONOR FUNDING to resource
  worthy identified sport and recreation projects in
  South Africa.
CONCLUSION
 Tennis is a truly global sport and has one of the HIGHEST
    PARTICIPATION AND VIEWERSHIP RATES OF ALL SPORTS. (the
    US Open/ Grand Slam is one of the world‟s largest sporting events.)
   In South Africa Tennis is “overwhelmed” by two relatively minor sports
    (rugby/ cricket) in terms of global reach... But like football, rugby and
    cricket have viable business models of their own.
   Tennis like all other „secondary‟ sports in SA is STRUGGLING TO
    SUSTAIN ITSELF and this is exacerbated by the dynamics of a
    developing economy whereby parents and schools cannot provide the
    foundation funding.
   In this situation tennis needs government funding but this has to be ON
    A CONSISTENT BASIS to enable programmes to be continuous.
   Regardless of the challenges South Africa still „boxes above its weight‟ in
    terms of ITF Ranking, Davis Cup position and Africa rankings.
CONCLUSION
 Tennis in SA can become a MAJOR SPORTING CODE with consistent
  continued funding and facilitation to match its OWN SUSTAINABLE
  BUSINESS PLAN.
 It is important to emphasise that an increased and focused commitment at
  all levels of sport would be advantageous since this could REAP GREAT
  HEALTH, ECONOMIC, SOCIAL AND INTERNATIONAL BENEFITS. This
  being the case, the South African Government must surely consider
  expenditure on sport and recreation as a worthwhile, indeed, necessary
  investment in the future of our country and its people.
 Since democracy in 1994 we still have a sporting environment where there
  is a skewed picture of sporting facilities and opportunities. As a nation we
  have to correct this and ensure that our national teams are
  REPRESENTATIVE OF THE TOTAL SOUTH AFRICAN POPULATION.
 FOR SPORT TO HAVE A REAL AND LASTING IMPACT ON OUR NATION
  WE CANNOT COMPETE WITH THE EXCLUSION OF CERTAIN PARTS
  OF OUR POPULATION. WITH TRUE TRANSFORMATION SOUTH
  AFRICA COULD BECOME AN EVEN GREATER FORCE IN WORLD
  SPORT AS MORE PEOPLE HAVE THE OPPORTUNITY TO COMPETE
  AND EXCEL.
TENNIS- A PILOT FOR SPORT IN SA

                    THANK YOU
CASE STUDY:
   MINI TENNIS: THE KEY TO
TRANSFORMATION IN TENNIS IN
        SOUTH AFRICA
CASE STUDY:
         MODIFIED SPORT: MINI TENNIS
•   The White Paper on Sport and Recreation (2010) defines Modified Sport as:

•   The ITF (International Tennis Federation) have realised that tennis needs to
    become more accessible to younger players, in order to grow the ranks of
    players or all ages, and to get people interested in the game again. The ITF
    found that children, especially those under the age of 10 were losing interest
    in the game of tennis because it is difficult to rally and score as a beginner,
    especially for children when using full size racquets, courts and nets.
•   The USA‟s Let‟s Move campaign with Steffi Graaff, Andre Agassi and First
    Lady Michelle Obama: http://www.youtube.com/watch?v=f-
    5NevflvbI&feature=player_detailpage
CASE STUDY:
   MODIFIED SPORT: MINI TENNIS
• Mini Tennis aims to ATTRACT MORE CHILDREN AND
 ADULTS TO THE SPORT by improving the way in
 which coaches worldwide introduce tennis to young
 players, ensuring their first experience is both
 POSITIVE AND ENJOYABLE.
• Mini Tennis is aimed at young BEGINNERS (aged
 between 3 and 10/12), moving through the ranks of red,
 orange and green balls as their game improves. To
 achieve the goal of serving, rallying and scoring, a
 slower 'red', 'orange', or 'green' ball must be used with
 the appropriate reduced sized court and racquets
 according to the three age categories.
MINI TENNIS IS VITAL TO
         TRANSFORMATION OF TENNIS
•   In order for Tennis in South Africa to thrive again and to attain the “High Road”
    Scenario that is vital for creating a sustainable and vibrant culture of tennis in South
    Africa, the ESTABLISHMENT OF A STRONG CULTURE OF TENNIS WITHIN
    SCHOOLS with particular emphasis on the development of „Mini Tennis‟ as an entry-
    level school sport is vital.
•   The emphasis on schools will also ensure the INEVITABLE TRANSFORMATION OF
    THE SPORT TO BE MORE REFLECTIVE OF THE NATIONAL DEMOGRAPHIC
    PROFILE.
•   Mini Tennis can be BASED IN SCHOOLS the rules are easy to learn and to teach.
•   Full courts are not needed- many players can be ACCOMMODATED ON ONE
    COURT.
•   Tennis courts are not needed- MAKESHIFT COURTS CAN BE SET UP ON ANY
    HARD SURFACE... Parking lots, soccer fields etc- Infrastructure is not necessarily
    needed in order to teach or participate in Mini Tennis.
•   Expensive equipment is not needed- making the game accessible to children
    from all demographics.
DEVELOPMENT: MINI TENNIS
DEVELOPMENT: TAKING MINI TENNIS
         TO MARKET
 It is believed that it is vital to PILOT MINI TENNIS DURING THE FIRST YEAR
    in one geographic area, but with a diverse user base, in order to iron out
    logistical challenges and to facilitate oversight and effective management of
    coaches and administrators.
   The pilot would be assessed during the year, appropriate adjustments made
    and then THE PROJECT WOULD BE EXTENDED TO TWO OTHER
    GEOGRAPHICAL AREAS in Year 2, two further in Year 3 etc. on a roll-out
    basis.
   It is intended to commence MINI TENNIS in the GAUTENG PROVINCE with a
    focus being on the Pretoria- Johannesburg East Rand axis. The support of the
    Gauteng Provincial departments of Sport and Education is vital in terms of
    facilitating the process.
   It is vital to develop a compelling brand and marketing plan in order to position
    MINI TENNIS to all key stakeholders while creating a “COOL PERCEPTION”
    amongst potential players.
   It is also vital to get media to support and promote MINI TENNIS
     and in this regard Supersport with its Let‟s Play campaign could be an
    important partner.
MINI TENNIS REACH
 Whereas it is anticipated that „tennis orientated‟ schools will
  comply voluntarily, it is to be expected that non-traditional tennis
  playing schools will not readily participate. Accordingly TENNIS
  SA‟s intervention will be orientated to the latter type of schools.
 It is intended to develop a series of pilots in 2012 in terms of
  clusters of 8 primary schools sharing a geographic location with
  1 or 2 tennis clubs. Based on the assumption of the schools
  having 2 courts and the clubs being self sufficient a cluster will
  cost the following (assuming no court building or renovation
  which would be a separate part of the overall budget):
            COMPONENTS                           COST
8 SCHOOLS X 2 COURTS @ R22 000 EACH                          R176 000
COACHING CONTRIBUTION (ONGOING)                               R54 000
ACTIVATIONS/ ACTIVITIES                                        R7 500
TENNIS SA ADMINISTRATION                                      R12 500
TOTAL PER CLUSTER                                            R250 000
MINI TENNIS REACH
YEAR           PROVINCES          SCHOOLS     REACH       PARTICIPATION
  1                1                160       115 000        57 500
  2                3                480       345 000        172 500
  3                5                800       576 000        288 000
  4                7                1120      806 000        403 000
  5                9                1440     1 036 000       518 000
                           2012       2013   2014        2015      2016
GAUTENG                      *          *      *           *         *
WESTERN CAPE                            *      *           *         *
KZN                                     *      *           *         *
EASTERN CAPE                                   *           *         *
MPUMALANGA                                     *           *         *
FREE STATE                                                 *         *
LIMPOPO                                                    *         *
NORTH WEST                                                           *
NORTHERN CAPE                                                        *
METRO AREAS                 *          *       *          *          *
URBAN AREAS                                               *          *
COUNTRY TOWNS                                                        *
SCHOOLS                     *          *       *          *          *
DEVELOPMENT HUBS                       *       *          *          *
PUBLIC PARKS                           *       *          *          *
CLUBS                                          *          *          *
                                       *       *          *          *
SCHOOLS CHAMPS
                                               *          *          *
INTER SCHOOL
                                                          *          *
PROVINCIAL CHAMPS
                                                                     *
NATIONAL CHAMPS
STRATEGIC FOCUS: MODIFIED
       SPORT (MINI TENNIS)
Increased participation and the development of sport
  will not be possible if there is not a strong
  foundation of grassroots sport structures in place.
 Priorities:
   Work in close cooperation with Tennis SA in ensuring a
    VIBRANT MODIFIED SPORT SYSTEM (Mini Tennis)
   Focus grassroots sports programmes predominately in
    the RURAL AREAS.
   Lend Ministerial (Sports and Education) support to
    MINI TENNIS SCHOOL ROLL OUT PLAN
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