The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...

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The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
The Only Marketing
Calendar You’ll Need
in 2023
(with marketing ideas, social posts, subject lines,
and promotions for every month of the year)
The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
2023 marketing                       Popular hashtags

What’s    trends to set you
          up for success
                                               Get popular hashtag ideas
                                               to make your social posts
                                               pop all year long.

          We outlined three key
          marketing trends that will impact
          your business in 2023.

                                     03                                                05

          Monthly                              Make this year a
          marketing ideas                      smashing success
          We’ve outlined marketing ideas,      Find out how to take your 2023
          social posts, email subject lines,   marketing to the next level.
          and promotions for you to use
          every month of the year.

                                     09                                                33
                                                      The Only Marketing Calendar You’ll Need in 2023   2
The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
Recession-proof marketing strategies will be key
2023 marketing                                          2022 saw increased inflation and a volatile economy. In 2023, it will be important
                                                        to continue marketing and growing through a potential recession. Adopting
trends to guide                                         recession-proof marketing ideas to cut costs and creating a comprehensive
                                                        marketing plan can help you weather the economic uncertainties this year.

your strategy
Set yourself up for success this year by paying close
attention to these trends that may impact your
                                                            HERE ARE SOME TIPS:
marketing (with tips!).                                     • Carefully manage your cashflow and cut costs where necessary.

                                                            • Don’t cut marketing budgets—instead, look for ways to diversify your
                                                               marketing investment to identify the right mix to help your business
                                                            • Create personalized marketing campaigns to increase engagement and
                                                               maximize your marketing budget.

                                                                                                           2023 Marketing Calendar   3
The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
Cross-channel marketing will become even                                 The customer experience will be prioritized
more crucial                                                             Speaking of the customer experience… With so many choices and
Consumers expect a lot from businesses—and one thing they definitely     potentially tighter budgets, customers will be searching for businesses
expect is to have a consistent experience with your business no matter   who can provide an excellent experience. In fact, 86% of customers
where they find information about you. This means enacting a cross-      are willing to pay more for one. By focusing on how you communicate
channel marketing strategy is a must in 2023. This strategy focuses on   with and serve customers through every step of their journey with
the customer experience across channels and can increase engagement      your business, you can increase your chances for growth no matter the
with and awareness for your business.                                    economic climate.

    HERE ARE SOME TIPS:                                                       HERE ARE SOME TIPS:
    • Gain a deeper understanding of your target audience, where              • Focus on building loyalty with your current customer base
      they spend time online, and what their buying journey looks               through loyalty programs. It’s cheaper to retain loyal customers
      like. This can help you develop the ideal cross-channel                   than source new ones!
      marketing strategy.
                                                                              • Help your customers and potential customers find you online
    • Invest in sourcing first-party data.
                                     data This will give you direct             quickly by investing in your web presence through SEO, paid
      access to customers and potential customers—plus the best                 search ads, and social media marketing.
      chance for reaching your intended audience.
                                                                              • Make it easy for customers to contact you. Update your directory
    • Set up clear reporting. This will help you understand which               listings, add live chat to your website, and follow up quickly with
      marketing channels and strategies are driving the most new                leads and customers to increase conversions.
      customers for your business.

                                                                                                                      2023 Marketing Calendar   4
The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
Weekly hashtags
                                                          You can use these hashtags for posts every day of the week.

                                                          SUNDAY                                    THURSDAY
                                                          #sundayfunday, #sundaybrunch,             #throwbackthursday, #tbt,
                                                          #sundaybest, #selfiesunday,               #thirstythursday, #thursdaythoughts,
                                                          #selfcaresunday, #lazysunday              #thankfulthursday

                                                          MONDAY                                    FRIDAY
Popular hashtags                                          #motivationmonday,
                                                          #mondaymemories, #mondaymood,
                                                                                                    #flashbackfriday, #feelgoodfriday,
                                                                                                    #friyay, #fridayfacts, #fridayfeeling,
Use these hashtags on Instagram, Facebook, TikTok,        #manicmonday, #mancrushmonday             #fridayfun
Twitter, and LinkedIn to help your social posts reach a
wider audience.                                           TUESDAY                                   SATURDAY
                                                          #transformationtuesday,                   #socialsaturday, #shoutoutsaturday,
                                                          #tuesdaytrivia, #tuesdaytips,             #saturdaysweat, #saturdayswag,
                                                          #tuesdaythoughts, #tuesdaytreat,          #saturdaynight, #saturdaysale
                                                          #tacotuesday, #twofortuesday,

                                                          #wednesdayworkout, #humpday

                                                                                                           2023 Marketing Calendar   5
The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
Seasonal hashtags
Try these hashtags to celebrate the seasons and keep your posts fresh.

		SPRING                                                                   		FALL
#spring, #springiscoming, #springtime, #springfest, #springvibe,           #fall, #fallvibes, #fallmood, #fall2023, #fallishere, #fallish, #fallinlove,
#springvibes, #spring2023, #springmood, #springishere, #springday,         #autumnvibe, #autumnvibes, #fallfun, #fallharvest, #ilovefall, #fallcolors,
#springisintheair, #waitingforspring, #hellospring, #springhassprung,      #fallleaves, #foliagefreak, #firstdayoffall, #foliage, #fallbreezeautumnleaves,
#springcolors, #springcleaning, #springfever, #springnature,               #autumnsky, #rainyfallday, #fallactitivites, #fallphotography, #fallback,
#firstdayofspring, #springbreak, #springflowers, #springarrivals,          #daylightsavings, #backtoschool, #backtoschoolsale, #studytips,
#gardengame, #tasteofspring, #allergyseason, #blooms, #instaspring,        #thankfulthursday, #givethanks, #shopsmall, #fallfestival, #applepicking,
#flowerpower, #springwedding, #goodweather, #florals, #beautifulday        #cornmaze, #sweaterweather, #turkeytime, #falldecor, #pumpkinspice

		SUMMER                                                                   		WINTER
#summer, #summervibes, #summertime, #summer2023, #summerdays,              #winter, #winterishere, #wintervibes, #wintermood, #winter2023,
#summerfun, #summersun, #summerlove, #summernights, #summerjam,            #wintertime, #winterwonderland, #winterbreak, #winterfun,
#summerfeeling, #summerstateofmind, #summerselfies, #hellosummer,          #instawinter, #winterstyle, #hellowinter, #winterfashion, #winterwear,
#beach, #beachvibes, #goodvibesonly, #sunnyday, #vacay, #vacationvibes,    #winterweather, #cold, #brr, #chilly, #snowfall, #firstsnow, #itscoldoutside,
#vacationmood, #summerrecipes, #summerdrinks, #summereats,                 #snowmageddon, #instasnow, #snowynight, #familytime, #merryandbright,
#patioparty, #pooltime, #poolparty, #summertravel, #camping, #roadtrip,    #tistheseason, #holidays, #happyholidays, #letitsnow, #snowmuchfun,
#staycation, #schoolsout, #schoolsoutforsummer, #travel, #backyardparty,   #chillout, #sleighallday, #staycozy, #snowselfie, #winterwalk, #instacold
#summerflowers, #goodtimesandtanlines

                                                                                                                         2023 Marketing Calendar   6
The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
Industry-specific hashtags
Here are some top hashtags broken down by industry.

		AUTOMOTIVE INDUSTRY                                                       		         FITNESS AND WELLNESS INDUSTRY
#carsforsale, #newcars, #usedcars, #preownedcars, #carselling,              #fitness, #gym, #workout, #fit, #fitnessmotivation, #motivation,
#carbuying, #forsale, #carsales, #dealership, #carbuyer, #autosales,        #bodybuilding, #training, #health, #fitfam, #sport, #crossfit, #lifestyle,
#carbusiness, #newcarsforsale, #usedcarsforsale, #cardealership             #healthy, #strong, #fitspo, #wod

		        FINANCIAL SERVICES INDUSTRY                                       		         FOOD AND BEVERAGE INDUSTRY
#finance, #financetips, #investment, #entrepreneur, #investing, #success,   #food, #foodie, #foodies, #foodphotography, #yummy, #delicious,
#financialfreedom, #wealth, #stocks, #money, #accounting, #stockmarket,     #foodlover, #healthyfood, #tasty, #yum, #hungry, #eat, #healthy,
#investor, #trading, #taxes, #financialmanagement, #financialgoals,         #homemade, #alcohol, #booze, #beer, #beersontap, #pizza, #sushi,
#entrepreneur, #wealthmanagement, #smallbusiness, #financialadvice,         #happyhour, #cleaneating, #goodeats, #brunch, #tacotuesday,
#lifeinsurance, #investing, #bookkeeping, #wealthbuilding                   #sundayfunday, #foodgasm, #chef, #lunch, #restaurant, #breakfast,
                                                                            #coffee, #coffeeshop

                 Instagram posts with at least one
                 hashtag get 29% more engagement.
                 Source: Kicksta
                                                                                                                          2023 Marketing Calendar   7
The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
HEALTHCARE INDUSTRY                                                        		        FASHION AND BEAUTY INDUSTRY
#healthcare, #healthandwellness, #wellness, #healthyliving,                  #fashion, #style, #love, #ootd, #fashionblogger, #beauty, #instafashion,
#getyourcheckup, #checkup, #health, #telehealth, #doctor, #selfcare,         #fashionista, #art, #makeup, #outfit, #shopping, #dress, #lifestyle
#pharma, #medtech, #hospitals, #covid19, #womenshealth,
#breastcancerawareness, #cancerprevention, #endcancer, #hearthhealth

                                                                             		        REAL ESTATE INDUSTRY

		        HOME SERVICES INDUSTRY                                             #realestate, #broker, #forsale, #newhome, #househunting, #property,
                                                                             #mortgage, #home, #listing, #justlisted, #justsold, #newlisting,
#interiordesign, #homedecor, #home, #decor, #interiors,                      #openhouse, #offmarketlisting, #homeforsale, #eatinkitchen, #petfriendly,
#furniture, #homedesign, #interiordesigner, #homesweethome,                  #dogfriendly, #catfriendly, #midcenturymodern, #colonial, #victorian,
#exteriordesign, #construction, #garden, #gardening, #designinspo,           #townhouse, #condo, #starterhome, #pool, #realestateagent,
#designinspiration, #plumbingtips, #cleaninghacks, #plumber, #homecare,      #homeforrent, #apartmentforrent, #milliondollarlisting, #curbappeal,
#homeimprovement, #airconditioning, #maintenance, #lawncare                  #renovated, #[your city]homeforsale, #[your city]openhouse

		EDUCATION INDUSTRY                                                         		ANY INDUSTRY
#school, #college, #university, #inspiration, #learning, #motivation,        #smallbusiness, #shopsmall, #supportsmallbusiness, #handmade,
#teacherlife, #teachertuesday, #studentlife, #success, #knowledge, #learn,   #shoplocal, #supportlocal, #smallbusinessowner, #familyowned,
#lifegoals, #teacher, #study, #student, #teachergoals, #virtuallearning,     #blackownedbusiness, #blackowned, #womanownedbusiness,
#onlinelearning, #distancelearning, #highered, #collegelife, #admissions,    #supportsmallbusinesses, #smallbiz, #smallbizlife
#alumni, #schoolspirit, #studentspotlight, #[your university], #[your
university]life, #go[your school mascot]
The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
Start your year off right by getting found on search engines with search
advertising. Search ads show up at the top of Google and Bing for relevant
queries to drive traffic and customers to your website.


  Run local PPC ads to capture searchers looking for your products or
  services in your area.
  Use the right PPC keywords to build your strategy.
  Test running search ads for promotions, specific products or services, and
  your business name to see what drives the best results.


  Run a 23% off sale to celebrate the year 2023.

  Make New Year’s resolutions for your business, and if applicable, share           of searchers say PPC ads
  them with your customers on social media or through email marketing.
                                                                                    make it easier for them to
  Host or attend a blood drive as a company–January is National Blood Drive         find what they’re looking for.
  month.                                                                            Source: Clutch
The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
January                                      #happynewyear, #resolutions, #newyearsresolution,
                                             #healthyhabits, #ihaveadream, #winter, #giveblood

    SUNDAY              MONDAY              TUESDAY           WEDNESDAY            THURSDAY             FRIDAY           SATURDAY
                                                                                                                                          EMAIL SUBJECT LINES
                 1                    2                   3                 4                  5                  6                  7
                                                                                                                                          • 3,2,1…Savings Unlocked!
New Year's Day                                                  National                              National Take
                                                               Trivia Day                              Down the
                                                                                                                                          • Don’t Let These January Deals Freeze
                                                                                                     Christmas Tree                         Over!
                                                                                                           Day                            • New Year, New January Looks to Keep
                                                                                                                                            You Cozy
                 8                    9               10                    11               12                  13                14     • Our Top Tips for a Tiptop Year

                     Law Enforcement       Golden Globes       International                        Make Your Dream
                       Appreciation                           Thank-You Day                          Come True Day                        SOCIAL CALENDAR IDEAS
                                                                                                                                          Jan 4: National Trivia Day
                                                                                                                                          Invite your audience to a National Trivia
                                                                                                                                          Day event and go live on Facebook
             15                  16                   17                    18               19                  20                21
                                                                                                                                          or Instagram to ask people some fun
                      Martin Luther                                              Get To Know Your    National Coffee    International     trivia questions. Winner gets a prize!
                      King, Jr. Day                                               Customers Day        Break Day       Sweatpants Day     #nationaltriviaday
                                                                                    & National
                                                                                   Popcorn Day                                            Jan 16: Martin Luther King Jr. Day
                                                                                                                                          Celebrate this day by sharing your favorite
             22                  23                   24                    25               26                  27                28     Martin Luther King Jr. quote and asking
                                                                                                                                          your audience to share theirs. #MLKDay
Chinese New Year                             National                                                                  Data Privacy Day
                                          Compliment Day                                                                                  Jan 19: Get to Know Your
                                                                                                                                          Customers Day
                                                                                                                                          What are your customers really like and
                                                                                                                                          what do they like? Ask them! Engage with
             29                  30                   31                                                                                  the people who love your business best.
                                           National Hot                                                                                   #gettoknowyourcustomersday
                                          Chocolate Day

                                                                                                                                            2023 Marketing Calendar   10
Another way to get found on Google and other top search engines? SEO! SEO
helps you rank on Google and get more traffic to your website, which can give
your business a real boost.


  Make sure your website content contains relevant keywords to increase your
  chances of showing up on search engines.
  Test the links on your site to make sure they don’t contain 404 errors.
  Read through your site content to make sure it’s clear what your business


  Send your customers your Valentine’s Day promotion over email so they get

  a little love in their inbox.
  To celebrate Black History Month, share your favorite quotes from Black
  leaders or historical figures on social media and ask your audience to share
                                                                                  %   of online experiences
                                                                                      begin on a search engine.
                                                                                      Source: Search Engine Journal
  February is also Heart Disease Awareness month, so share resources on
  your social sites to educate your audience.
February                                     #valentinesday, #blackhistorymonth, #hearthealth, #groundhogday, #loveyourpetday

  SUNDAY             MONDAY            TUESDAY            WEDNESDAY           THURSDAY             FRIDAY            SATURDAY
                                                                                                                                    EMAIL SUBJECT LINES
                                                                         1                 2                     3              4
                                                                                                                                    • Freeze! February Offers Incoming
                                                           World Read        Groundhog Day        National
                                                                                                                                    • [Name], Larry, February finds to buy
                                                           Aloud Day                            Wear Red Day
                                                                                                                                    • Super Savings for the Super Bowl
                                                                                                                                    • Deals as Sweet as Your Sweetheart
              5                  6                    7                  8                 9                 10             11
                                                                                                                                    • 4 Tips to Make the Most Out of This
Grammy Awards                                              Propose Day         National                                               Short Month
                                                                               Pizza Day

                                                                                                                                    SOCIAL CALENDAR IDEAS
                                                                                                                                    Feb 12: Super Bowl Sunday
              12               13                   14               15                    16                17             18      Share your and your team member’s
                                                                                                                                    Super Bowl Sunday plans and ask your
 Super Bowl        Galentine’s Day   Valentine’s Day                                            Random Acts of                      audience to share theirs. The day after the
   Sunday                                                                                        Kindness Day                       Super Bowl, ask your audience what their
                                                                                                                                    favorite commercial was. #superbowl2023

                                                                                                                                    Feb 14: Valentine’s Day
              19               20                   21               22                    23                24             25      Socialize your Valentine’s Day specials or
                                                                                                                                    promotions on your social sites. Target
                   President’s Day     Mardi Gras         Ash Wednesday                          International
                                                                                                                                    those last-minute shoppers with a special
                   & National Love                          & National                            Stand Up to
                    Your Pets Day                          Margarita Day                         Bullying Day                       gift basket giveaway. #valentinesday

                                                                                                                                    Feb 20: Love Your Pets Day
              26               27                   28                                                                              Who can resist a picture of some cute
                                                                                                                                    pets?! Share pictures of your pets and ask
                                      Floral Design                                                                                 your audience to share theirs and tag your
                                           Day                                                                                      business. #loveyourpetsday

                                                                                                                                      2023 Marketing Calendar   12
Your website is the hub for your business and the foundation for all your other
digital marketing strategies. Don’t have one yet? Now’s the time to invest!


  Make sure your website is responsive–meaning it looks great on desktop,
  mobile, and tablets.
  Check that your contact information is prominently displayed on your
  homepage and most other pages on your site.
  Test a few links and your form fill to make sure customers can easily contact
  you if they try.


  Run a St. Patrick Day special–17% off services or products.

  March is Women’s History Month, so share inspirational quotes from                   of consumers won’t buy
  inspirational women on your social media pages.
                                                                                       from a company with a
  Celebrate your employees this month by giving them a special incentive               poorly designed website.
  or a paid day off–your employees are the backbone of your business!                  Source: IronMonk
March                               #employeeappreciationday, #internationalwomensday, #stpatricksday, #piday, #marchmadness

   SUNDAY             MONDAY               TUESDAY            WEDNESDAY           THURSDAY               FRIDAY           SATURDAY
                                                                                                                                         EMAIL SUBJECT LINES
                                                                              1                  2                    3              4
                                                                                                                                         • Shop Smart this March. Shop Local.
                                                                  Zero                                  Employee                         • March Madness specials just for you,
                                                             Discrimination                          Appreciation Day
                                                                   Day                                   & World
                                                                                                       Wildlife Day                      • [Name], spring services are right around
                                                                                                                                           the corner…
               5                    6                   7                     8                  9                 10               11   • What You Need to Read this March
                      National              National          International                              Harriet             World       • 3 Ways to Prep for Spring
                    Dentist’s Day          Cereal Day         Women’s Day                              Tubman Day         Plumbing Day
                                                                                                                                         SOCIAL CALENDAR IDEAS
                                                                                                                                         Mar 4: Employee Appreciation Day
             12                 13                      14                15                   16                  17               18   Shout out your employees on your social
                                                                                                                                         media pages with a picture or video
Daylight Savings                             Pi Day                                                   Saint Patrick’s                    highlighting each one and sharing why
  & Academy                                                                                                 Day                          they’re special. #employeeappreciation
                                                                                                                                         Mar 14: Pi Day
                                                                                                                                         Share pictures of you and your team
             19                 20                      21                22                   23                  24               25   enjoying some pie to celebrate Pi Day.
                    Start of Spring      National Single                                                                                 If you don’t offer pie, make sure to tag
                                                             Ramadan Begins         National            National                         your local bakery in your post to support
                   (Spring Equinox)       Parent Day
                                                                                   Puppy Day           Cocktail Day
                    & International                                                                                                      another local business! #piday
                    Happiness Day
                                                                                                                                         Mar 20: International Happiness Day
             26                 27                      28                29                   30                  31                    Ask your audience to share what makes
                                                                                                                                         them happy–it can be a picture, a post, or
                                                                National           National                                              a video. You can even turn it into a contest
                                                              Vietnam War         Doctors’ Day                                           and choose one winner to make extra
                                                              Veterans Day                                                               happy! #internationaldayofhappiness

                                                                                                                                           2023 Marketing Calendar   14
Do you have a way to answer questions, capture leads, and give helpful
information right on your website? Live chat gives you a way to do all that
and more.


  Add live chat to your website.
  If you already have live chat—or after you start using it on your site—see if
  there are any common questions you’re receiving and consider creating an
  FAQ page on your site to address them.
  Streamline a way to follow up with leads you’re receiving from live chat.


  With many schools on Spring Break this month, consider a Spring Break

  sale or promotion.
  Run a Tax Day sale to entice shoppers to spend their refunds with you–or
  to help those who just paid their taxes save.
                                                                                   %   More than 40% of
                                                                                       customers expect live
                                                                                       chat on your website.
  Spring clean your web presence by doing a quick search for your brand                Source: Forrester
  name and taking note of what shows up–does everything look good?
April                        #aprilfools, #spring, #easter, #taxday, #nationalvolunteermonth, #earthday, #autismawareness

   SUNDAY           MONDAY              TUESDAY           WEDNESDAY          THURSDAY               FRIDAY          SATURDAY
                                                                                                                                        EMAIL SUBJECT LINES
                                                                                                                                        • You’re Invited! RSVP to Our Spring Event
                                                                                                                     April Fool’s       • Peep these deals, [Name]
                                                                                                                                        • [Name], it’s raining deals! Come in for a
                                                                                                                                        • April Fools’ Deals That Aren’t Even Funny
                2                  3                4                  5                     6                  7                   8
                                                                                                                                        • Our Ultimate Spring Cleaning Checklist
 Palm Sunday                                             Passover Begins                         Good Friday
& World Autism                                                                                    & National
Awareness Day                                                                                     Beer Day
                                                                                                                                        SOCIAL CALENDAR IDEAS
                                                                                                                                        April 1: April Fool’s Day
                                                                                                                                        If your business is into pranks, post the
                9              10                   11               12                  13                  14                   15    aftermath on your social sites. Ask your
                                                                                                                                        audience the best prank they’ve pulled–
 Easter Sunday        National           National                           Passover Ends                                               or had pulled on them. #aprilfools
                    Siblings Day         Pet Day                              & National
                                                                             Scrabble Day                                               April 11: National Pet Day
                                                                                                                                        Who doesn’t love an excuse to post pet
                                                                                                                                        pics? Share your business’s pets, repost
               16              17                   18               19                  20                  21                   22    your pet pictures from other social
                                                                                                                                        accounts, or ask your followers to send in
                                          Tax Day                            National High       Ramadan Ends         Earth Day
                                                                               Five Day                                                 pictures of their pets for people to admire.

                                                                                                                                        April 22: Earth Day
                                                                                                                                        Celebrate Earth Day by sharing ideas for
               23              24                   25               26                  27                  28                   29
   National                                                                                                                             sustainability, pictures of you and your
  Picnic Day                                                                                                                            team volunteering with a local clean-
                                         National                            National Tell         Arbor Day         Independent
               30                      Mani-Pedi Day                         A Story Day            & Pay it        Bookstore Day       up, or how your business contributes to
                                                                                                  Forward Day                           restoring our earth year-round. #earthday
Healthy Kids Day

                                                                                                                                          2023 Marketing Calendar   16
Are you using your business’s social media sites to their fullest potential?
Your social media sites give you a place to directly engage with your target
audience and brand fans–so they shouldn’t be ignored!


  Take a minute to refresh your social media pages with new images, a high-
  res logo, and correct business information.
  Try out different types of social posts to see which perform best for your
  audience do they like pictures or videos better than content?
  Create a posting schedule so you’re regularly posting on your social media


  Take some time to make sure all you’ve responded to all your business’s
  reviews so far this year.
  If you’re near a college, offer a special student discount before school gets
                                                                                   %   of Instagram users say they
                                                                                       discover new businesses on
  out for the semester.                                                                the platform.
                                                                                       Source: Facebook
  Launch a customer loyalty program if you don’t already have one to reward
  your customers and keep them coming back.
May                      #cincodemayo, #mothersday, #memorialday, #vacation, #teacherappreciation,
                         #smallbusinessweek, #jewishamericanheritagemonth

  SUNDAY            MONDAY             TUESDAY            WEDNESDAY             THURSDAY              FRIDAY             SATURDAY
                                                                                                                                         EMAIL SUBJECT LINES
                                  1                  2                     3                   4                   5                6
                                                                                                                                         • Warmer Weather = Even Hotter Deals
                     May Day            National                               Star Wars Day       Cinco de Mayo
                                                                                                                                         • MAYbe you should open this…
                                      Appreciation                                                                                       • [Name], Major May Savings Across All
                                          Day                                                                                              Services!
                                                                                                                                         • Calling all moms! Special savings inside…
               7                  8                  9                  10                11                    12                 13
                                                                                                                                         • Sneak Peek: What’s Coming Up for
  National                                                National Small                           International       National Small      Summer
Small Business                                            Business Day                              Nurses Day         Business Week
 Week Begins                                                                                                                Ends
                                                                                                                                         SOCIAL CALENDAR IDEAS
                                                                                                                                         May 5: Cinco de Mayo
             14                15                16                     17                18                    19                 20    If you’re celebrating, share your
                                                                                                                                         pictures on social media. Restaurants
Mother’s Day                                             World Baking Day                             Bike to          National Armed    can share Cinco de Mayo party recipes.
                                                                                                     Work Day            Forces Day      #cincodemayo
                                                                                                                       & World Bee Day
                                                                                                                                         May 14: Mother’s Day
                                                                                                                                         Shout out to all the moms on social
             21                22                23                     24                25                    26                 27    media – share a special message, and
                                                                                                                                         include a picture with you and your mom,
                                                         Scavenger Hunt        National Wine
                                                                                                                                         or you and your kids if you’re a mom!
                                                              Day                   Day

                                                                                                                                         May 29: Memorial Day
             28                29                30                     31                                                               Use quotes, images, and other posts to
                                                                                                                                         show your support for those who have lost
 National          Memorial Day                              National                                                                    their lives for our country. #memorialday
Burger Day                                                  Smile Day

                                                                                                                                           2023 Marketing Calendar   18
After giving your social media sites a little love last month, let’s take it a step
further! Facebook advertising can help you reach a new audience on both
Facebook and Instagram–two places you can’t afford to be missing out on.


  Try running a Facebook ad campaign using lookalike audience targeting,
  which allows you to target users with traits similar to your existing
  A/B test an ad with different ad creative or a varied call-to-action to see
  what performs best with your audience.
  Take your social ads a step further by reaching a new audience with
  Snapchat advertising.


  We’re halfway through the year–are you on track to hit your business                     The average Facebook user
  and marketing goals?
                 goals Review the goals you set and adjust as needed.                      clicks on 11 ads per month.
  Run a summer sale or promotion to get more people to try out your business.              Source: HootSuite

  Consider testing out a new marketing strategy in the last half of the
  year–research some options or talk to your marketing partner for ideas.
June                            #nationaldonutday, #fathersday, #dadjoke, #selfieday, #schoolsout, #summer, #pridemonth

   SUNDAY                 MONDAY               TUESDAY           WEDNESDAY           THURSDAY               FRIDAY          SATURDAY
                                                                                                                                           EMAIL SUBJECT LINES
                                                                                                   1                   2               3
                                                                                                                                           • Sunshine & Feeling Fine: Our Summer
                                                                                      Global Day            National                         Health Tips
                                                                                      of Parents           Donut Day
                                                                                                                                           • Summer Sips & Dips at [Business Name]
                                                                                                                                           • Beachy-keen products you’ll love
                                                                                                                                           • R.Yes.V.P. Celebrate LGBTQ+ Pride
                  4                    5                   6                  7                    8                   9           10        Month With Us
  Cheese Day          World Environment     Higher Education                           National
   & National                Day                  Day                              Best Friends Day                                        SOCIAL CALENDAR IDEAS
Cancer Survivors
                                                                                                                                           Jun 5: World Environment Day
                                                                                                                                           Make a fun event out of this social media
             11                        12                13                   14                   15                  16          17      holiday! Invite customers to help pick up
                                                                                                                                           trash in a nearby park or neighborhood.
                                                                                                                                           Be sure to post plenty of pictures later
 International            Loving Day                               Flag Day
                                                                                                                                           to show how your business gave back.
 Children’s Day

                                                                                                                                           Jun 19: Father’s Day
             18                        19                20                   21                   22                  23          24      Now, it’s time to highlight all the dads
                                                                                                                                           out there! Share a picture of you and
  Father’s Day           Juneteenth                             Start of Summer    National HVAC           Take Your                       your dad or you and your kids if you’re a
                                                               (Summer Solstice)     Tech Day           Dog To Work Day                    dad and ask your audience to share how
                                                                   & National                                                              they’re celebrating. Or keep it casual and
                                                                   Selfie Day                                                              share your favorite dad joke. #fathersday
             25                        26                27                   28                   29                  30
                                                                                                                                           Jun 21: National Selfie Day
                                                National                                                Social Media Day                   This is an easy one: Share your best selfie
                                             Sunglasses Day
                                                                                                                                           and ask your employees to share their
                                                                                                                                           selfies! #selfieday
                                                                                                                                             2023 Marketing Calendar   20
Did you know there’s a way to keep your business in front of people until they
decide to convert into customers? With retargeting, once someone leaves your
website, they’re targeted with ads for your business on sites across the web.


  Retarget web visitors on social media with Facebook retargeting.
  Use retargeting ads to entice users back to your site with a special offer.
  Test out different ad creative and optimize based on what’s working to drive
  the most visitors back to your site.


  Run a special Fourth of July sale or promotion to get more people to visit
  your business this month.

  Closed on the Fourth of July or have adjusted hours? Make sure to update
  your hours on your website, your social media sites, and your local listings!
  July is National Grilling Month–share your favorite recipes, grill safety tips,
                                                                                     %   People who see retargeted
                                                                                         ads are 70% more likely to
                                                                                         convert on your website.
  or the best grilling tools (and where to get them–locally!).                           Source: Invesp
July                      #nationalgrillingmonth, #july4th, #nationaljunkfoodday, #summervacation, #summervibes, #bbqtime

    SUNDAY            MONDAY                TUESDAY           WEDNESDAY           THURSDAY                 FRIDAY           SATURDAY
                                                                                                                                            EMAIL SUBJECT LINES
                                                                                                                                            • What We’re Grilling Up This July
                                                                                                                                            • Suns Out, Sales Out            Shop Now!
                                                                                                                                            • [Name], our July sale is making a splash
                                                                                                                                            • Red, White, & NEW! Shop 4th of July
                                                                                                                                              Deals Now
                 2                   3                    4                  5                    6                  7                 8
                                                                                                                                            • Our favorite summer trends and tips you
 World UFO Day                           Independence Day                         International            World                              need to know
                                                                                   Kissing Day          Chocolate Day
                                                                                                                                            SOCIAL CALENDAR IDEAS
                                                                                                                                            July 4: Independence Day
                 9                10                  11                12                    13                    14               15     Share a simple Happy July 4th post with
                                                                                                                                            a nice graphic–or share pictures of how
                     National Piña         7-Eleven Day                          National French                            National Give   you’re celebrating and ask your audience
                      Colada Day                                                     Fry Day                               Something Away   to share theirs! #july4th
                                                                                                                                            July 15: National Give Something Away Day
                                                                                                                                            This is the perfect day for a Facebook
             16                   17                  18                19                    20                    21               22     or Instagram giveaway! Run a
    National           World                                                                                                                social media contest and choose a
 Ice Cream Day        Emoji Day                                National                               National Junk Food                    winner to give something away to.
                                                              Hot Dog Day                                    Day

                                                                                                                                            July 21: National Junk Food Day
             23                   24                  25                26                    27                    28                29    Use the Poll feature on Facebook and
                     International                                                                                                          Twitter to ask your audience their favorite
                     Self Care Day                              Disability                                                                  fast-food chain–or their favorite junk food
             30                   31                          Independence                                                                  item! #nationaljunkfoodday
  International                                                    Day
Day of Friendship
                                                                                                                                              2023 Marketing Calendar   22
Do you have a way to track and manage your leads? Implementing a lead
management system can increase lead conversions, help you know which channels
are driving the best results, and put you in control of your business growth.


  Find a lead management system that centralizes your leads into one inbox
  for easier follow up.
  Some leads may not be ready to convert right away. Try lead nurturing with
  email marketing to stay top-of-mind until they’re ready to purchase.
  Regularly check your lead tracking to identify the top marketing channels
  driving leads for your business.


  It’s back-to-school season! Run a back-to-school promotion to reach

  students and their parents.                                                        of marketers spend over
  It’s not too early to start thinking about your holiday marketing plan–            half their budgets on lead
  outline your specials and promotions now and let your marketing partner            generation.
  know what you’re planning.                                                         Source: BrightTALK
August                                        #backtoschool, #bookloversday, #lazyday, #familyfun, #blackbusinessmonth

    SUNDAY               MONDAY              TUESDAY            WEDNESDAY            THURSDAY                FRIDAY            SATURDAY
                                                                                                                                                  EMAIL SUBJECT LINES
                                                            1                  2                    3                   4                     5
                                                                                                                                                  • TTYL Summer           Hello August Sales!
                                           Minority Donor                                               National Chocolate
                                           Awareness Day                                                 Chip Cookie Day                          • [Name], Celebrate Black Business Month
                                                                                                                                                    with Us!
                                                                                                                                                  • The only back-to-school shopping list
                                                                                                                                                    you need
                  6                    7                    8                  9                 10                   11                 12
                                                                                                                                                  SOCIAL CALENDAR IDEAS
National Sister Day   Purple Heart Day                              Book              National
                                                                  Lovers Day          Lazy Day
                                                                                                                                                  Aug 4: National Chocolate Chip Cookie Day
                                                                                                                                                  Share your favorite chocolate chip
                                                                                                                                                  cookie recipe–or your favorite place
                                                                                                                                                  to buy them in your area and ask your
                13                 14                  15                      16                17                   18                 19       customers to share theirs! Make sure
  International                                                                                                                                   to share a picture to your social sites.
  Left-Handers                                National              National          National                                    World           #nationalchocolatechipcookieday
       Day                                 Relaxation Day       Tell A Joke Day     Nonprofit Day                            Humanitarian Day
                                                                                                                                 & World
                                                                                                                             Photography Day      Aug 15: National Relaxation Day
                                                                                                                                                  Share your favorite tips for relaxing, a
                20                 21                  22                      23                24                   25                 26       relaxation playlist, or a local business–like
                                                                                                                                                  a spa–that helps you unwind. Spas: this is
                           Senior          National Tooth                           National Waffle                             Women’s
                                                                                                                                                  a great day for you to share testimonials
    Radio Day           Citizens Day         Fairy Day                                   Day                                   Equality Day       from customers who you’ve helped relax
                                                                                                                                                  or just an overview of what you offer.

                27                 28                  29                      30                31                                               Aug 17: National Nonprofit Day
                                                                                                                                                  Get out and volunteer at a local nonprofit
World Rock Paper                                                National Grief                                                                    and share pictures to your social sites. If
  Scissors Day                                                  Awareness Day
                                                                                                                                                  you can’t make it out to volunteer, share
                                                                                                                                                  a round-up of your favorite non-profits.
                                                                                                                                                    2023 Marketing Calendar   24
How do your listings look online? Your local listings are an important part of
your online presence because they show up in local searches, house reviews,
and can increase your visibility on search engines.


  Make sure your business is listed on the top local listings sites.
  Do a quick search for your business name and check that the listings that
  show up have the correct information about your business.
  Keep your business name, address, and phone number consistent across all
  your listings. Consistency is an important ranking factor!


  Take a minute to plan out or confirm your Q4 marketing goals so you’re
  prepared to end the year in a strong position.

                                                                                  %   of people would stop working
  Check in to see how customers feel about your business by sending out a
                                                                                      with a local business if they
  survey asking for feedback.
                                                                                      found incorrect info in their
  September is a busy month for moving – re-introduce your business to                local listings.
  locals and reach new community members by sending out a direct mail                 Source: BrightLocal

  campaign with a special promotion.
September                                                #laborday, #firstdayoffall, #fall, #fallfashion, #autumndecor,
                                                         #leaves, #laborday, #hispanicheritagemonth, #roshhashanah

   SUNDAY              MONDAY             TUESDAY         WEDNESDAY           THURSDAY               FRIDAY             SATURDAY
                                                                                                                                           EMAIL SUBJECT LINES
                                                                                                                   1                  2
                                                                                                                                           • It’s officially shop and save September
                                                                                                  National Food
                                                                                                                                           • [Name], rake in these fall savings
                                                                                                    Bank Day
                                                                                                                                           • Our Top 5 September Survival Tips
                                                                                                                                           • [Name], you need this for fall!
               3                    4                5                 6                      7                    8                  9    • Sweet September Shindigs to Attend

                       Labor Day                                                                   International                           SOCIAL CALENDAR IDEAS
                                                                                                   Literacy Day
                                                                                                                                           Sept 4: Labor Day
                                                                                                                                           Wish your social media audience a Happy
                                                                                                                                           Labor Day with a nice visual or share
             10                    11               12               13                   14                  15                    16     a round-up of local Labor Day events.
  Grandparents        Patriot Day       National Video                                            Rosh Hashana            National
       Day                               Games Day                                                   Begins            Guacamole Day       Sept 23: First Day of Fall
    & Suicide                                                                                       & Online           & Oktoberfest       Share your favorite fall pastimes, any fall
 Prevention Day                                                                                   Learning Day             Starts          events you have coming up, or recipes for
                                                                                                                                           your most-loved fall treats. #firstdayoffall
             17                    18               19               20                   21                  22                    23
  Rosh Hashana                                                                                                                             Sept 25: National One Hit Wonder Day
       Ends,                                                                  International                            First Day of Fall   Share a YouTube video of your favorite
Constitution Day,                                                             Day of Peace                                (Autumnal        one hit wonder and ask your audience
& Citizenship Day                                                                                                          Equinox)
                                                                                                                                           to share theirs—Or make a TikTok
                                                                                                                                           to your favorite one hit wonder!
             24                    25               26               27                   28                  29                    30     #nationalonehitwonderday

  Yom Kippur        Yom Kippur Ends                          National                             National Coffee       International
    Begins           & National One                      Women’s Health                                Day               Podcast Day
                     Hit Wonder Day                       & Fitness Day

                                                                                                                                             2023 Marketing Calendar   26
Video killed the radio star, and it’s still on the rise. Video is a powerful
marketing tool to help you connect with customers, share what your business
is all about, and show–instead of tell–why people should do business with you.


  Make a quick video from your cell phone walking through your location or
  introducing yourself and share it on social media.
  Try going live on Facebook or Instagram to build engagement with your
  Test YouTube Ads to further engage and reach your audience.


  Holiday shopping starts this month (we know, it seems early!)--make sure
  your holiday marketing is locked and loaded and maybe even running

  already.                                                                            of customers would rather
  Do a quick search for your competitors–are they doing anything in their             learn about a product or service
  marketing you should try? Are they offering something you’re not? Think             through a video than text.
                                                                                      Source: HubSpot
  about how you can stand out from them either through positioning
  your business, ramping up your marketing, or changing up your product
October                                        #worldmentalhealthday, #trickortreat, #halloween, #spooky, #pumpkins,
                                               #breastcancerawarenessmonth, #womenssmallbusinessmonth, #lgbthistorymonth

  SUNDAY              MONDAY              TUESDAY          WEDNESDAY          THURSDAY            FRIDAY            SATURDAY
                                                                                                                                      EMAIL SUBJECT LINES
                1                   2                  3                 4                    5               6                   7
                                                                                                                                      • Temps are cooling down         our inventory
    World                               Mean Girls Day        National           World             World                                is heating up
Vegetarian Day                          & Oktoberfest         Taco Day        Teachers’ Day       Smile Day
                                            Ends                                                                                      • Pumpkin Spice & Everything Nice!
                                                                                                                                      • [Name], try our new autumn harvest
                8                   9                 10                 11              12                   13              14      • A Treat from Us, No Tricks
                                                                                                                                      • Devilish Deals: Halloween Weekend Only
                    Columbus Day        World Mental          National                                               National
                    & Indigenous         Health Day        Coming Out Day                                           Dessert Day
                     Peoples’ Day                                                                                                     SOCIAL CALENDAR IDEAS
                                                                                                                                      Oct 5: World Teachers’ Day
            15                  16                    17                 18              19                   20              21      Create a special offer or discount for
                                                                                                                                      teachers and promote it across your
                    World Food Day         National                                                                “Back to the       social sites. Ask your followers to tag their
                     & Bosses Day         Pasta Day                                                                Future” Day        favorite teachers in the comments to
                                                                                                                                      spread the world! #worldteachersday

                                                                                                                                      Oct 10: World Mental Health Day
            22                  23                    24                 25              26                   27              28      Share social posts from reputable mental
                                                                                                                                      health resources to your social media
 International                                                                  National                             National
   Stuttering                                                                                                                         pages to raise awareness for this cause.
                                                                              Pumpkin Day                          Chocolate Day
Awareness Day                                                                                                                         #worldmentalhealthday

                                                                                                                                      Oct 31: Halloween
            29                  30                    31                                                                              Run a Halloween throwback contest.
                                                                                                                                      Ask your followers to share pictures of
 National Cat                            Halloween                                                                                    their favorite Halloween costumes from
     Day                                                                                                                              when they were kids. Choose a winner
                                                                                                                                      for a special Halloween-themed prize at
                                                                                                                                      random! #halloween
                                                                                                                                        2023 Marketing Calendar   28
Who’s got mail? With email marketing, the answer is your customers! Email
marketing can help you engage existing customers and reach new potential
customers right in their inbox.


  Use targeted email marketing to segment your audience and personalize
  your email messages to increase open rates.
  Make sure your subject line is catchy, straightforward, and enticing.
  Keep your email marketing messages short and sweet–leading with a deal
  or promotion never hurts!


  Do you have any seasonal products or services? Make sure to show them off
  this month.

  Add your business to the Shop Small map and make a plan to participate in
                                                                                   of millennials prefer
  Small Business Saturday this month.                                              communications from
                                                                                   businesses to come via email.
  Check in with your employees to confirm when or if anyone is planning to         Source: HubSpot
  take off for the upcoming holidays so your scheduling is streamlined.
November                                                    #smallbizsat, #thanksgiving, #happythanksgiving, #thankful,
                                                            #blackfriday, #nativeamericanheritagemonth

 SUNDAY               MONDAY             TUESDAY              WEDNESDAY           THURSDAY              FRIDAY             SATURDAY
                                                                                                                                           EMAIL SUBJECT LINES
                                                                            1                  2                     3                 4
                                                                                                                                           • November deals to be thankful for
                                                                National                            Love Your Lawyer                       • [Name], gobble up our special offer
                                                              Author’s Day                                Day
                                                            & National Stress                                                              • What to Buy on Black Friday (It’s Not
                                                             Awareness Day                                                                   What You Think)
                                                                                                                                           • [Name], shop small with us
                5                  6                    7                   8                  9                 10                   11
                                                                                                                                           • 10 things to do before 2023 is over
  Daylight                              Election Day                                                                       Veterans Day
Savings Time                                                                                                                & National     SOCIAL CALENDAR IDEAS
    Ends                                                                                                                    Singles Day
                                                                                                                                           Nov 11: Veterans Day
                                                                                                                                           Promote any discounts you offer active
           12                   13                 14                     15                 16                  17                   18   military or veterans. Or share a simple
                                                                                International Day                                          post thanking veterans for their service.
                       World              World                                   for Tolerance        National                            #veteransday
                    Kindness Day       Diabetes Day                                 & National        Take A Hike
                                                                                  Fast Food Day          Day                               Nov 23: Thanksgiving
                                                                                                                                           Share what you’re thankful for when
                                                                                                                                           it comes to your customers and
           19                   20                 21                     22                 23                  24                   25   your employees. Make sure to share
                       Universal          National
                    Children’s Day                                                                                                         any pictures of employee or team
International                          Entrepreneurs            National        Thanksgiving Day      Black Friday        Small Business
                    & Transgender           Day                                                                                            celebrations! #happythanksgiving
  Men’s Day                                                   Jukebox Day          & National                               Saturday
                        Day of            & World                                 Jukebox Day
                    Remembrance        Television Day                                                                                      Nov 25: Small Business Saturday
                                                                                                                                           Promote your participation in Small
           26                   27                 28                     29                 30                                            Business Saturday on social! Share any
                                                                                                                                           sales, special deals, or events you’re
                    Cyber Monday       Giving Tuesday                                                                                      holding, and spotlight other local
                                                                                                                                           businesses in your area. #smallbizsat

                                                                                                                                             2023 Marketing Calendar   30
Close out the year strong with a positive online reputation. People trust online
reviews as much as they trust personal recommendations from friends, so it’s
important that they’re seeing only the best about your business online.


  Do a search for your business name on Google and regularly monitor the
  review sites that show up.
  Respond to all your reviews—negative and positive. Get our top tips for
  responding to reviews here.
  Ask for reviews from happy customers and train your team to do the same.


  Create a holiday gift guide for your customers with your products and
  services as well as related products and services from local businesses.

  Take a minute to update your holiday hours on your listings, website, and             of people say they
  your social media sites. This will go a long way for customers!                       are influenced by
  Finalize your marketing plan for 2024–what’s worked well this year? What do           online reviews.
  you want to accomplish next year?                                                     Source: The Drum
December                                                  #tistheseason, #happyhanukkah, #christmas, #newyearseve, #holidays,
                                                          #holidaygiftideas, #holidaygiftguide, #winterishere, #kwanzaa

    SUNDAY             MONDAY            TUESDAY             WEDNESDAY            THURSDAY               FRIDAY         SATURDAY
                                                                                                                                       EMAIL SUBJECT LINES
                                                                                                                   1               2
                                                                                                                                       • Warm recipes from our family to yours
                                                                                                     World AIDS Day &                  • [Name], What to Avoid This Winter
                                                                                                      Rosa Parks Day
                                                                                                                                       • It’s snowing savings!
                                                                                                                                       • Sleigh Your Christmas With These Ideas
                 3                 4                  5                    6                     7                 8               9   • Cheers to You, [Name]! Get a New Year’s
International Day      National        International                                 Begins
 for People with      Cookie Day       Volunteer Day
                                                                                 & Pearl Harbor                                        SOCIAL CALENDAR IDEAS
                                                                                      Day                                              Dec 1: Rosa Parks Day
                                                                                                                                       Honor civil rights hero Rosa Parks by
             10                 11                 12                      13                 14                  15            16     sharing a quote from her on your social
                                                                                                                                       sites. Or share an article that talks
 Human Rights                           Gingerbread             National         Free Shipping         Hanukkah                        about the history behind this important
    Day                                  House Day             Cocoa Day              Day                 Ends                         observance. #rosaparksday
                                                                                                     & Ugly Sweater
                                                                                                          Day                          Dec 12: Gingerbread House Day
                                                                                                                                       Hold a gingerbread decorating contest
             17                 18                 19                      20                 21                  22            23     at your business for kids (and adults!).
                                                                                                                                       Share pictures of the fun on social media.
    Wright                                                                         First Day
 Brothers Day                                                                      of Winter                                           #gingerbreadhouseday
                                                                                (Winter Solstice)
                                                                                                                                       Dec 31: New Year’s Eve
                                                                                                                                       Share your New Year’s resolutions with
             24                 25                 26                      27                 28                  29            30     your social media audience and ask them
                                                                                                                                       to share theirs! #nye2023
 Christmas Eve
                     Christmas Day     Kwanzaa Begins                           Call a Friend Day
                                        & Boxing Day
New Year’s Eve

                                                                                                                                         2023 Marketing Calendar   32
Reach your full
potential in 2023!
We know that planning your year’s marketing can be
daunting, but we’re here to help. Our marketing growth
platform can help you find, convert, and keep more customers
so you can reach your full potential—this year and beyond.

             Let’s talk


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