The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
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The Only Marketing Calendar You’ll Need in 2023 (with marketing ideas, social posts, subject lines, and promotions for every month of the year)
2023 marketing Popular hashtags What’s trends to set you up for success Get popular hashtag ideas to make your social posts pop all year long. inside: We outlined three key marketing trends that will impact your business in 2023. 03 05 Monthly Make this year a marketing ideas smashing success We’ve outlined marketing ideas, Find out how to take your 2023 social posts, email subject lines, marketing to the next level. and promotions for you to use every month of the year. 09 33 The Only Marketing Calendar You’ll Need in 2023 2
Recession-proof marketing strategies will be key 2023 marketing 2022 saw increased inflation and a volatile economy. In 2023, it will be important to continue marketing and growing through a potential recession. Adopting trends to guide recession-proof marketing ideas to cut costs and creating a comprehensive marketing plan can help you weather the economic uncertainties this year. your strategy Set yourself up for success this year by paying close attention to these trends that may impact your HERE ARE SOME TIPS: marketing (with tips!). • Carefully manage your cashflow and cut costs where necessary. • Don’t cut marketing budgets—instead, look for ways to diversify your marketing investment to identify the right mix to help your business grow. • Create personalized marketing campaigns to increase engagement and maximize your marketing budget. 2023 Marketing Calendar 3
Cross-channel marketing will become even The customer experience will be prioritized more crucial Speaking of the customer experience… With so many choices and Consumers expect a lot from businesses—and one thing they definitely potentially tighter budgets, customers will be searching for businesses expect is to have a consistent experience with your business no matter who can provide an excellent experience. In fact, 86% of customers where they find information about you. This means enacting a cross- are willing to pay more for one. By focusing on how you communicate channel marketing strategy is a must in 2023. This strategy focuses on with and serve customers through every step of their journey with the customer experience across channels and can increase engagement your business, you can increase your chances for growth no matter the with and awareness for your business. economic climate. HERE ARE SOME TIPS: HERE ARE SOME TIPS: • Gain a deeper understanding of your target audience, where • Focus on building loyalty with your current customer base they spend time online, and what their buying journey looks through loyalty programs. It’s cheaper to retain loyal customers like. This can help you develop the ideal cross-channel than source new ones! marketing strategy. • Help your customers and potential customers find you online • Invest in sourcing first-party data. data This will give you direct quickly by investing in your web presence through SEO, paid access to customers and potential customers—plus the best search ads, and social media marketing. chance for reaching your intended audience. • Make it easy for customers to contact you. Update your directory • Set up clear reporting. This will help you understand which listings, add live chat to your website, and follow up quickly with marketing channels and strategies are driving the most new leads and customers to increase conversions. customers for your business. 2023 Marketing Calendar 4
Weekly hashtags You can use these hashtags for posts every day of the week. SUNDAY THURSDAY #sundayfunday, #sundaybrunch, #throwbackthursday, #tbt, #sundaybest, #selfiesunday, #thirstythursday, #thursdaythoughts, #selfcaresunday, #lazysunday #thankfulthursday MONDAY FRIDAY Popular hashtags #motivationmonday, #mondaymemories, #mondaymood, #flashbackfriday, #feelgoodfriday, #friyay, #fridayfacts, #fridayfeeling, Use these hashtags on Instagram, Facebook, TikTok, #manicmonday, #mancrushmonday #fridayfun Twitter, and LinkedIn to help your social posts reach a wider audience. TUESDAY SATURDAY #transformationtuesday, #socialsaturday, #shoutoutsaturday, #tuesdaytrivia, #tuesdaytips, #saturdaysweat, #saturdayswag, #tuesdaythoughts, #tuesdaytreat, #saturdaynight, #saturdaysale #tacotuesday, #twofortuesday, #teammembertuesday WEDNESDAY #wednesdaywisdom, #wednesdaywins, #wellnesswednesday, #waybackwednesday, #wednesdayworkout, #humpday 2023 Marketing Calendar 5
Seasonal hashtags Try these hashtags to celebrate the seasons and keep your posts fresh. SPRING FALL #spring, #springiscoming, #springtime, #springfest, #springvibe, #fall, #fallvibes, #fallmood, #fall2023, #fallishere, #fallish, #fallinlove, #springvibes, #spring2023, #springmood, #springishere, #springday, #autumnvibe, #autumnvibes, #fallfun, #fallharvest, #ilovefall, #fallcolors, #springisintheair, #waitingforspring, #hellospring, #springhassprung, #fallleaves, #foliagefreak, #firstdayoffall, #foliage, #fallbreezeautumnleaves, #springcolors, #springcleaning, #springfever, #springnature, #autumnsky, #rainyfallday, #fallactitivites, #fallphotography, #fallback, #firstdayofspring, #springbreak, #springflowers, #springarrivals, #daylightsavings, #backtoschool, #backtoschoolsale, #studytips, #gardengame, #tasteofspring, #allergyseason, #blooms, #instaspring, #thankfulthursday, #givethanks, #shopsmall, #fallfestival, #applepicking, #flowerpower, #springwedding, #goodweather, #florals, #beautifulday #cornmaze, #sweaterweather, #turkeytime, #falldecor, #pumpkinspice SUMMER WINTER #summer, #summervibes, #summertime, #summer2023, #summerdays, #winter, #winterishere, #wintervibes, #wintermood, #winter2023, #summerfun, #summersun, #summerlove, #summernights, #summerjam, #wintertime, #winterwonderland, #winterbreak, #winterfun, #summerfeeling, #summerstateofmind, #summerselfies, #hellosummer, #instawinter, #winterstyle, #hellowinter, #winterfashion, #winterwear, #beach, #beachvibes, #goodvibesonly, #sunnyday, #vacay, #vacationvibes, #winterweather, #cold, #brr, #chilly, #snowfall, #firstsnow, #itscoldoutside, #vacationmood, #summerrecipes, #summerdrinks, #summereats, #snowmageddon, #instasnow, #snowynight, #familytime, #merryandbright, #patioparty, #pooltime, #poolparty, #summertravel, #camping, #roadtrip, #tistheseason, #holidays, #happyholidays, #letitsnow, #snowmuchfun, #staycation, #schoolsout, #schoolsoutforsummer, #travel, #backyardparty, #chillout, #sleighallday, #staycozy, #snowselfie, #winterwalk, #instacold #summerflowers, #goodtimesandtanlines 2023 Marketing Calendar 6
Industry-specific hashtags Here are some top hashtags broken down by industry. AUTOMOTIVE INDUSTRY FITNESS AND WELLNESS INDUSTRY #carsforsale, #newcars, #usedcars, #preownedcars, #carselling, #fitness, #gym, #workout, #fit, #fitnessmotivation, #motivation, #carbuying, #forsale, #carsales, #dealership, #carbuyer, #autosales, #bodybuilding, #training, #health, #fitfam, #sport, #crossfit, #lifestyle, #carbusiness, #newcarsforsale, #usedcarsforsale, #cardealership #healthy, #strong, #fitspo, #wod FINANCIAL SERVICES INDUSTRY FOOD AND BEVERAGE INDUSTRY #finance, #financetips, #investment, #entrepreneur, #investing, #success, #food, #foodie, #foodies, #foodphotography, #yummy, #delicious, #financialfreedom, #wealth, #stocks, #money, #accounting, #stockmarket, #foodlover, #healthyfood, #tasty, #yum, #hungry, #eat, #healthy, #investor, #trading, #taxes, #financialmanagement, #financialgoals, #homemade, #alcohol, #booze, #beer, #beersontap, #pizza, #sushi, #entrepreneur, #wealthmanagement, #smallbusiness, #financialadvice, #happyhour, #cleaneating, #goodeats, #brunch, #tacotuesday, #lifeinsurance, #investing, #bookkeeping, #wealthbuilding #sundayfunday, #foodgasm, #chef, #lunch, #restaurant, #breakfast, #coffee, #coffeeshop Instagram posts with at least one hashtag get 29% more engagement. Source: Kicksta 2023 Marketing Calendar 7
HEALTHCARE INDUSTRY FASHION AND BEAUTY INDUSTRY #healthcare, #healthandwellness, #wellness, #healthyliving, #fashion, #style, #love, #ootd, #fashionblogger, #beauty, #instafashion, #getyourcheckup, #checkup, #health, #telehealth, #doctor, #selfcare, #fashionista, #art, #makeup, #outfit, #shopping, #dress, #lifestyle #pharma, #medtech, #hospitals, #covid19, #womenshealth, #breastcancerawareness, #cancerprevention, #endcancer, #hearthhealth REAL ESTATE INDUSTRY HOME SERVICES INDUSTRY #realestate, #broker, #forsale, #newhome, #househunting, #property, #mortgage, #home, #listing, #justlisted, #justsold, #newlisting, #interiordesign, #homedecor, #home, #decor, #interiors, #openhouse, #offmarketlisting, #homeforsale, #eatinkitchen, #petfriendly, #furniture, #homedesign, #interiordesigner, #homesweethome, #dogfriendly, #catfriendly, #midcenturymodern, #colonial, #victorian, #exteriordesign, #construction, #garden, #gardening, #designinspo, #townhouse, #condo, #starterhome, #pool, #realestateagent, #designinspiration, #plumbingtips, #cleaninghacks, #plumber, #homecare, #homeforrent, #apartmentforrent, #milliondollarlisting, #curbappeal, #homeimprovement, #airconditioning, #maintenance, #lawncare #renovated, #[your city]homeforsale, #[your city]openhouse EDUCATION INDUSTRY ANY INDUSTRY #school, #college, #university, #inspiration, #learning, #motivation, #smallbusiness, #shopsmall, #supportsmallbusiness, #handmade, #teacherlife, #teachertuesday, #studentlife, #success, #knowledge, #learn, #shoplocal, #supportlocal, #smallbusinessowner, #familyowned, #lifegoals, #teacher, #study, #student, #teachergoals, #virtuallearning, #blackownedbusiness, #blackowned, #womanownedbusiness, #onlinelearning, #distancelearning, #highered, #collegelife, #admissions, #supportsmallbusinesses, #smallbiz, #smallbizlife #alumni, #schoolspirit, #studentspotlight, #[your university], #[your university]life, #go[your school mascot]
January THIS MONTH’S MARKETING MUST Start your year off right by getting found on search engines with search advertising. Search ads show up at the top of Google and Bing for relevant queries to drive traffic and customers to your website. QUICK TIPS Run local PPC ads to capture searchers looking for your products or services in your area. Use the right PPC keywords to build your strategy. Test running search ads for promotions, specific products or services, and your business name to see what drives the best results. MARKETING AND PROMOTION IDEAS Run a 23% off sale to celebrate the year 2023. 86 % Make New Year’s resolutions for your business, and if applicable, share of searchers say PPC ads them with your customers on social media or through email marketing. make it easier for them to Host or attend a blood drive as a company–January is National Blood Drive find what they’re looking for. month. Source: Clutch
January #happynewyear, #resolutions, #newyearsresolution, #healthyhabits, #ihaveadream, #winter, #giveblood SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 3 4 5 6 7 • 3,2,1…Savings Unlocked! New Year's Day National National Take Trivia Day Down the • Don’t Let These January Deals Freeze Christmas Tree Over! Day • New Year, New January Looks to Keep You Cozy 8 9 10 11 12 13 14 • Our Top Tips for a Tiptop Year Law Enforcement Golden Globes International Make Your Dream Appreciation Thank-You Day Come True Day SOCIAL CALENDAR IDEAS Day Jan 4: National Trivia Day Invite your audience to a National Trivia Day event and go live on Facebook 15 16 17 18 19 20 21 or Instagram to ask people some fun Martin Luther Get To Know Your National Coffee International trivia questions. Winner gets a prize! King, Jr. Day Customers Day Break Day Sweatpants Day #nationaltriviaday & National Popcorn Day Jan 16: Martin Luther King Jr. Day Celebrate this day by sharing your favorite 22 23 24 25 26 27 28 Martin Luther King Jr. quote and asking your audience to share theirs. #MLKDay Chinese New Year National Data Privacy Day Compliment Day Jan 19: Get to Know Your Customers Day What are your customers really like and what do they like? Ask them! Engage with 29 30 31 the people who love your business best. National Hot #gettoknowyourcustomersday Chocolate Day 2023 Marketing Calendar 10
February THIS MONTH’S MARKETING MUST Another way to get found on Google and other top search engines? SEO! SEO helps you rank on Google and get more traffic to your website, which can give your business a real boost. QUICK TIPS Make sure your website content contains relevant keywords to increase your chances of showing up on search engines. Test the links on your site to make sure they don’t contain 404 errors. Read through your site content to make sure it’s clear what your business does. MARKETING AND PROMOTION IDEAS Send your customers your Valentine’s Day promotion over email so they get 93 a little love in their inbox. To celebrate Black History Month, share your favorite quotes from Black leaders or historical figures on social media and ask your audience to share % of online experiences begin on a search engine. Source: Search Engine Journal theirs. February is also Heart Disease Awareness month, so share resources on your social sites to educate your audience.
February #valentinesday, #blackhistorymonth, #hearthealth, #groundhogday, #loveyourpetday SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 3 4 • Freeze! February Offers Incoming World Read Groundhog Day National • [Name], Larry, February finds to buy Aloud Day Wear Red Day ASAP! • Super Savings for the Super Bowl • Deals as Sweet as Your Sweetheart 5 6 7 8 9 10 11 • 4 Tips to Make the Most Out of This Grammy Awards Propose Day National Short Month Pizza Day SOCIAL CALENDAR IDEAS Feb 12: Super Bowl Sunday 12 13 14 15 16 17 18 Share your and your team member’s Super Bowl Sunday plans and ask your Super Bowl Galentine’s Day Valentine’s Day Random Acts of audience to share theirs. The day after the Sunday Kindness Day Super Bowl, ask your audience what their favorite commercial was. #superbowl2023 Feb 14: Valentine’s Day 19 20 21 22 23 24 25 Socialize your Valentine’s Day specials or promotions on your social sites. Target President’s Day Mardi Gras Ash Wednesday International those last-minute shoppers with a special & National Love & National Stand Up to Your Pets Day Margarita Day Bullying Day gift basket giveaway. #valentinesday Feb 20: Love Your Pets Day 26 27 28 Who can resist a picture of some cute pets?! Share pictures of your pets and ask Floral Design your audience to share theirs and tag your Day business. #loveyourpetsday 2023 Marketing Calendar 12
March THIS MONTH’S MARKETING MUST Your website is the hub for your business and the foundation for all your other digital marketing strategies. Don’t have one yet? Now’s the time to invest! QUICK TIPS Make sure your website is responsive–meaning it looks great on desktop, mobile, and tablets. Check that your contact information is prominently displayed on your homepage and most other pages on your site. Test a few links and your form fill to make sure customers can easily contact you if they try. MARKETING AND PROMOTION IDEAS Run a St. Patrick Day special–17% off services or products. 86 % March is Women’s History Month, so share inspirational quotes from of consumers won’t buy inspirational women on your social media pages. from a company with a Celebrate your employees this month by giving them a special incentive poorly designed website. or a paid day off–your employees are the backbone of your business! Source: IronMonk
March #employeeappreciationday, #internationalwomensday, #stpatricksday, #piday, #marchmadness SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 3 4 • Shop Smart this March. Shop Local. Zero Employee • March Madness specials just for you, Discrimination Appreciation Day [Name]! Day & World Wildlife Day • [Name], spring services are right around the corner… 5 6 7 8 9 10 11 • What You Need to Read this March National National International Harriet World • 3 Ways to Prep for Spring Dentist’s Day Cereal Day Women’s Day Tubman Day Plumbing Day SOCIAL CALENDAR IDEAS Mar 4: Employee Appreciation Day 12 13 14 15 16 17 18 Shout out your employees on your social media pages with a picture or video Daylight Savings Pi Day Saint Patrick’s highlighting each one and sharing why & Academy Day they’re special. #employeeappreciation Awards Mar 14: Pi Day Share pictures of you and your team 19 20 21 22 23 24 25 enjoying some pie to celebrate Pi Day. Start of Spring National Single If you don’t offer pie, make sure to tag Ramadan Begins National National your local bakery in your post to support (Spring Equinox) Parent Day Puppy Day Cocktail Day & International another local business! #piday Happiness Day Mar 20: International Happiness Day 26 27 28 29 30 31 Ask your audience to share what makes them happy–it can be a picture, a post, or National National a video. You can even turn it into a contest Vietnam War Doctors’ Day and choose one winner to make extra Veterans Day happy! #internationaldayofhappiness 2023 Marketing Calendar 14
April THIS MONTH’S MARKETING MUST Do you have a way to answer questions, capture leads, and give helpful information right on your website? Live chat gives you a way to do all that and more. QUICK TIPS Add live chat to your website. If you already have live chat—or after you start using it on your site—see if there are any common questions you’re receiving and consider creating an FAQ page on your site to address them. Streamline a way to follow up with leads you’re receiving from live chat. MARKETING AND PROMOTION IDEAS With many schools on Spring Break this month, consider a Spring Break 40 sale or promotion. Run a Tax Day sale to entice shoppers to spend their refunds with you–or to help those who just paid their taxes save. % More than 40% of customers expect live chat on your website. Spring clean your web presence by doing a quick search for your brand Source: Forrester name and taking note of what shows up–does everything look good?
April #aprilfools, #spring, #easter, #taxday, #nationalvolunteermonth, #earthday, #autismawareness SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 • You’re Invited! RSVP to Our Spring Event April Fool’s • Peep these deals, [Name] Day • [Name], it’s raining deals! Come in for a treat • April Fools’ Deals That Aren’t Even Funny 2 3 4 5 6 7 8 • Our Ultimate Spring Cleaning Checklist Palm Sunday Passover Begins Good Friday & World Autism & National Awareness Day Beer Day SOCIAL CALENDAR IDEAS April 1: April Fool’s Day If your business is into pranks, post the 9 10 11 12 13 14 15 aftermath on your social sites. Ask your audience the best prank they’ve pulled– Easter Sunday National National Passover Ends or had pulled on them. #aprilfools Siblings Day Pet Day & National Scrabble Day April 11: National Pet Day Who doesn’t love an excuse to post pet pics? Share your business’s pets, repost 16 17 18 19 20 21 22 your pet pictures from other social accounts, or ask your followers to send in Tax Day National High Ramadan Ends Earth Day Five Day pictures of their pets for people to admire. #nationalpetday April 22: Earth Day Celebrate Earth Day by sharing ideas for 23 24 25 26 27 28 29 National sustainability, pictures of you and your Picnic Day team volunteering with a local clean- National National Tell Arbor Day Independent 30 Mani-Pedi Day A Story Day & Pay it Bookstore Day up, or how your business contributes to Forward Day restoring our earth year-round. #earthday Healthy Kids Day 2023 Marketing Calendar 16
May THIS MONTH’S MARKETING MUST Are you using your business’s social media sites to their fullest potential? Your social media sites give you a place to directly engage with your target audience and brand fans–so they shouldn’t be ignored! QUICK TIPS Take a minute to refresh your social media pages with new images, a high- res logo, and correct business information. Try out different types of social posts to see which perform best for your audience do they like pictures or videos better than content? Create a posting schedule so you’re regularly posting on your social media platforms. MARKETING AND PROMOTION IDEAS 60 Take some time to make sure all you’ve responded to all your business’s reviews so far this year. If you’re near a college, offer a special student discount before school gets % of Instagram users say they discover new businesses on out for the semester. the platform. Source: Facebook Launch a customer loyalty program if you don’t already have one to reward your customers and keep them coming back.
May #cincodemayo, #mothersday, #memorialday, #vacation, #teacherappreciation, #smallbusinessweek, #jewishamericanheritagemonth SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 3 4 5 6 • Warmer Weather = Even Hotter Deals May Day National Star Wars Day Cinco de Mayo • MAYbe you should open this… Teacher Appreciation • [Name], Major May Savings Across All Day Services! • Calling all moms! Special savings inside… 7 8 9 10 11 12 13 • Sneak Peek: What’s Coming Up for National National Small International National Small Summer Small Business Business Day Nurses Day Business Week Week Begins Ends SOCIAL CALENDAR IDEAS May 5: Cinco de Mayo 14 15 16 17 18 19 20 If you’re celebrating, share your pictures on social media. Restaurants Mother’s Day World Baking Day Bike to National Armed can share Cinco de Mayo party recipes. Work Day Forces Day #cincodemayo & World Bee Day May 14: Mother’s Day Shout out to all the moms on social 21 22 23 24 25 26 27 media – share a special message, and include a picture with you and your mom, Scavenger Hunt National Wine or you and your kids if you’re a mom! Day Day #mothersday May 29: Memorial Day 28 29 30 31 Use quotes, images, and other posts to show your support for those who have lost National Memorial Day National their lives for our country. #memorialday Burger Day Smile Day 2023 Marketing Calendar 18
June THIS MONTH’S MARKETING MUST After giving your social media sites a little love last month, let’s take it a step further! Facebook advertising can help you reach a new audience on both Facebook and Instagram–two places you can’t afford to be missing out on. QUICK TIPS Try running a Facebook ad campaign using lookalike audience targeting, targeting which allows you to target users with traits similar to your existing customers. A/B test an ad with different ad creative or a varied call-to-action to see what performs best with your audience. Take your social ads a step further by reaching a new audience with Snapchat advertising. MARKETING AND PROMOTION IDEAS 11 We’re halfway through the year–are you on track to hit your business The average Facebook user and marketing goals? goals Review the goals you set and adjust as needed. clicks on 11 ads per month. Run a summer sale or promotion to get more people to try out your business. Source: HootSuite Consider testing out a new marketing strategy in the last half of the year–research some options or talk to your marketing partner for ideas.
June #nationaldonutday, #fathersday, #dadjoke, #selfieday, #schoolsout, #summer, #pridemonth SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 3 • Sunshine & Feeling Fine: Our Summer Global Day National Health Tips of Parents Donut Day • Summer Sips & Dips at [Business Name] • Beachy-keen products you’ll love • R.Yes.V.P. Celebrate LGBTQ+ Pride 4 5 6 7 8 9 10 Month With Us National Cheese Day World Environment Higher Education National & National Day Day Best Friends Day SOCIAL CALENDAR IDEAS Cancer Survivors Jun 5: World Environment Day Day Make a fun event out of this social media 11 12 13 14 15 16 17 holiday! Invite customers to help pick up trash in a nearby park or neighborhood. Be sure to post plenty of pictures later International Loving Day Flag Day to show how your business gave back. Children’s Day #worldenvironmentday Jun 19: Father’s Day 18 19 20 21 22 23 24 Now, it’s time to highlight all the dads out there! Share a picture of you and Father’s Day Juneteenth Start of Summer National HVAC Take Your your dad or you and your kids if you’re a (Summer Solstice) Tech Day Dog To Work Day dad and ask your audience to share how & National they’re celebrating. Or keep it casual and Selfie Day share your favorite dad joke. #fathersday #dadjoke 25 26 27 28 29 30 Jun 21: National Selfie Day National Social Media Day This is an easy one: Share your best selfie Sunglasses Day and ask your employees to share their selfies! #selfieday 2023 Marketing Calendar 20
July THIS MONTH’S MARKETING MUST Did you know there’s a way to keep your business in front of people until they decide to convert into customers? With retargeting, once someone leaves your website, they’re targeted with ads for your business on sites across the web. QUICK TIPS Retarget web visitors on social media with Facebook retargeting. Use retargeting ads to entice users back to your site with a special offer. Test out different ad creative and optimize based on what’s working to drive the most visitors back to your site. MARKETING AND PROMOTION IDEAS Run a special Fourth of July sale or promotion to get more people to visit your business this month. 70 Closed on the Fourth of July or have adjusted hours? Make sure to update your hours on your website, your social media sites, and your local listings! July is National Grilling Month–share your favorite recipes, grill safety tips, % People who see retargeted ads are 70% more likely to convert on your website. or the best grilling tools (and where to get them–locally!). Source: Invesp
July #nationalgrillingmonth, #july4th, #nationaljunkfoodday, #summervacation, #summervibes, #bbqtime SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 • What We’re Grilling Up This July • Suns Out, Sales Out Shop Now! • [Name], our July sale is making a splash • Red, White, & NEW! Shop 4th of July Deals Now 2 3 4 5 6 7 8 • Our favorite summer trends and tips you World UFO Day Independence Day International World need to know Kissing Day Chocolate Day SOCIAL CALENDAR IDEAS July 4: Independence Day 9 10 11 12 13 14 15 Share a simple Happy July 4th post with a nice graphic–or share pictures of how National Piña 7-Eleven Day National French National Give you’re celebrating and ask your audience Colada Day Fry Day Something Away to share theirs! #july4th Day July 15: National Give Something Away Day This is the perfect day for a Facebook 16 17 18 19 20 21 22 or Instagram giveaway! Run a National World social media contest and choose a Ice Cream Day Emoji Day National National Junk Food winner to give something away to. Hot Dog Day Day #givesomethingawayday July 21: National Junk Food Day 23 24 25 26 27 28 29 Use the Poll feature on Facebook and International Twitter to ask your audience their favorite Self Care Day Disability fast-food chain–or their favorite junk food 30 31 Independence item! #nationaljunkfoodday International Day Day of Friendship 2023 Marketing Calendar 22
August THIS MONTH’S MARKETING MUST Do you have a way to track and manage your leads? Implementing a lead management system can increase lead conversions, help you know which channels are driving the best results, and put you in control of your business growth. QUICK TIPS Find a lead management system that centralizes your leads into one inbox for easier follow up. Some leads may not be ready to convert right away. Try lead nurturing with email marketing to stay top-of-mind until they’re ready to purchase. Regularly check your lead tracking to identify the top marketing channels driving leads for your business. MARKETING AND PROMOTION IDEAS It’s back-to-school season! Run a back-to-school promotion to reach 53 % students and their parents. of marketers spend over It’s not too early to start thinking about your holiday marketing plan– half their budgets on lead outline your specials and promotions now and let your marketing partner generation. know what you’re planning. Source: BrightTALK
August #backtoschool, #bookloversday, #lazyday, #familyfun, #blackbusinessmonth SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 3 4 5 • TTYL Summer Hello August Sales! Minority Donor National Chocolate Awareness Day Chip Cookie Day • [Name], Celebrate Black Business Month with Us! • The only back-to-school shopping list you need 6 7 8 9 10 11 12 SOCIAL CALENDAR IDEAS National Sister Day Purple Heart Day Book National Lovers Day Lazy Day Aug 4: National Chocolate Chip Cookie Day Share your favorite chocolate chip cookie recipe–or your favorite place to buy them in your area and ask your 13 14 15 16 17 18 19 customers to share theirs! Make sure International to share a picture to your social sites. Left-Handers National National National World #nationalchocolatechipcookieday Day Relaxation Day Tell A Joke Day Nonprofit Day Humanitarian Day & World Photography Day Aug 15: National Relaxation Day Share your favorite tips for relaxing, a 20 21 22 23 24 25 26 relaxation playlist, or a local business–like a spa–that helps you unwind. Spas: this is Senior National Tooth National Waffle Women’s a great day for you to share testimonials National Radio Day Citizens Day Fairy Day Day Equality Day from customers who you’ve helped relax or just an overview of what you offer. #nationalrelaxationday 27 28 29 30 31 Aug 17: National Nonprofit Day Get out and volunteer at a local nonprofit World Rock Paper National Grief and share pictures to your social sites. If Scissors Day Awareness Day you can’t make it out to volunteer, share a round-up of your favorite non-profits. #nationalnonprofitday 2023 Marketing Calendar 24
September THIS MONTH’S MARKETING MUST How do your listings look online? Your local listings are an important part of your online presence because they show up in local searches, house reviews, and can increase your visibility on search engines. QUICK TIPS Make sure your business is listed on the top local listings sites. sites Do a quick search for your business name and check that the listings that show up have the correct information about your business. Keep your business name, address, and phone number consistent across all your listings. Consistency is an important ranking factor! MARKETING AND PROMOTION IDEAS Take a minute to plan out or confirm your Q4 marketing goals so you’re prepared to end the year in a strong position. 68 % of people would stop working Check in to see how customers feel about your business by sending out a with a local business if they survey asking for feedback. feedback found incorrect info in their September is a busy month for moving – re-introduce your business to local listings. locals and reach new community members by sending out a direct mail Source: BrightLocal campaign with a special promotion.
September #laborday, #firstdayoffall, #fall, #fallfashion, #autumndecor, #leaves, #laborday, #hispanicheritagemonth, #roshhashanah SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 • It’s officially shop and save September National Food • [Name], rake in these fall savings Bank Day • Our Top 5 September Survival Tips • [Name], you need this for fall! 3 4 5 6 7 8 9 • Sweet September Shindigs to Attend Labor Day International SOCIAL CALENDAR IDEAS Literacy Day Sept 4: Labor Day Wish your social media audience a Happy Labor Day with a nice visual or share 10 11 12 13 14 15 16 a round-up of local Labor Day events. #laborday Grandparents Patriot Day National Video Rosh Hashana National Day Games Day Begins Guacamole Day Sept 23: First Day of Fall & Suicide & Online & Oktoberfest Share your favorite fall pastimes, any fall Prevention Day Learning Day Starts events you have coming up, or recipes for your most-loved fall treats. #firstdayoffall 17 18 19 20 21 22 23 Rosh Hashana Sept 25: National One Hit Wonder Day Ends, International First Day of Fall Share a YouTube video of your favorite Constitution Day, Day of Peace (Autumnal one hit wonder and ask your audience & Citizenship Day Equinox) to share theirs—Or make a TikTok to your favorite one hit wonder! 24 25 26 27 28 29 30 #nationalonehitwonderday Yom Kippur Yom Kippur Ends National National Coffee International Begins & National One Women’s Health Day Podcast Day Hit Wonder Day & Fitness Day 2023 Marketing Calendar 26
October THIS MONTH’S MARKETING MUST Video killed the radio star, and it’s still on the rise. Video is a powerful marketing tool to help you connect with customers, share what your business is all about, and show–instead of tell–why people should do business with you. QUICK TIPS Make a quick video from your cell phone walking through your location or introducing yourself and share it on social media. Try going live on Facebook or Instagram to build engagement with your audience. Test YouTube Ads to further engage and reach your audience. MARKETING AND PROMOTION IDEAS Holiday shopping starts this month (we know, it seems early!)--make sure your holiday marketing is locked and loaded and maybe even running 72 % already. of customers would rather Do a quick search for your competitors–are they doing anything in their learn about a product or service marketing you should try? Are they offering something you’re not? Think through a video than text. Source: HubSpot about how you can stand out from them either through positioning your business, ramping up your marketing, or changing up your product offerings.
October #worldmentalhealthday, #trickortreat, #halloween, #spooky, #pumpkins, #breastcancerawarenessmonth, #womenssmallbusinessmonth, #lgbthistorymonth SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 3 4 5 6 7 • Temps are cooling down our inventory World Mean Girls Day National World World is heating up Vegetarian Day & Oktoberfest Taco Day Teachers’ Day Smile Day Ends • Pumpkin Spice & Everything Nice! • [Name], try our new autumn harvest specials 8 9 10 11 12 13 14 • A Treat from Us, No Tricks • Devilish Deals: Halloween Weekend Only Columbus Day World Mental National National & Indigenous Health Day Coming Out Day Dessert Day Peoples’ Day SOCIAL CALENDAR IDEAS Oct 5: World Teachers’ Day 15 16 17 18 19 20 21 Create a special offer or discount for teachers and promote it across your World Food Day National “Back to the social sites. Ask your followers to tag their & Bosses Day Pasta Day Future” Day favorite teachers in the comments to spread the world! #worldteachersday Oct 10: World Mental Health Day 22 23 24 25 26 27 28 Share social posts from reputable mental health resources to your social media International National National Stuttering pages to raise awareness for this cause. Pumpkin Day Chocolate Day Awareness Day #worldmentalhealthday Oct 31: Halloween 29 30 31 Run a Halloween throwback contest. Ask your followers to share pictures of National Cat Halloween their favorite Halloween costumes from Day when they were kids. Choose a winner for a special Halloween-themed prize at random! #halloween 2023 Marketing Calendar 28
November THIS MONTH’S MARKETING MUST Who’s got mail? With email marketing, the answer is your customers! Email marketing can help you engage existing customers and reach new potential customers right in their inbox. QUICK TIPS Use targeted email marketing to segment your audience and personalize your email messages to increase open rates. Make sure your subject line is catchy, straightforward, and enticing. Keep your email marketing messages short and sweet–leading with a deal or promotion never hurts! MARKETING AND PROMOTION IDEAS Do you have any seasonal products or services? Make sure to show them off this month. 73 % Add your business to the Shop Small map and make a plan to participate in of millennials prefer Small Business Saturday this month. communications from businesses to come via email. Check in with your employees to confirm when or if anyone is planning to Source: HubSpot take off for the upcoming holidays so your scheduling is streamlined.
November #smallbizsat, #thanksgiving, #happythanksgiving, #thankful, #blackfriday, #nativeamericanheritagemonth SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 3 4 • November deals to be thankful for National Love Your Lawyer • [Name], gobble up our special offer Author’s Day Day & National Stress • What to Buy on Black Friday (It’s Not Awareness Day What You Think) • [Name], shop small with us 5 6 7 8 9 10 11 • 10 things to do before 2023 is over Daylight Election Day Veterans Day Savings Time & National SOCIAL CALENDAR IDEAS Ends Singles Day Nov 11: Veterans Day Promote any discounts you offer active 12 13 14 15 16 17 18 military or veterans. Or share a simple International Day post thanking veterans for their service. World World for Tolerance National #veteransday Kindness Day Diabetes Day & National Take A Hike Fast Food Day Day Nov 23: Thanksgiving Share what you’re thankful for when it comes to your customers and 19 20 21 22 23 24 25 your employees. Make sure to share Universal National Children’s Day any pictures of employee or team International Entrepreneurs National Thanksgiving Day Black Friday Small Business & Transgender Day celebrations! #happythanksgiving Men’s Day Jukebox Day & National Saturday Day of & World Jukebox Day Remembrance Television Day Nov 25: Small Business Saturday Promote your participation in Small 26 27 28 29 30 Business Saturday on social! Share any sales, special deals, or events you’re Cyber Monday Giving Tuesday holding, and spotlight other local businesses in your area. #smallbizsat 2023 Marketing Calendar 30
December THIS MONTH’S MARKETING MUST Close out the year strong with a positive online reputation. People trust online reviews as much as they trust personal recommendations from friends, so it’s important that they’re seeing only the best about your business online. QUICK TIPS Do a search for your business name on Google and regularly monitor the review sites that show up. Respond to all your reviews—negative and positive. Get our top tips for responding to reviews here. here Ask for reviews from happy customers and train your team to do the same. MARKETING AND PROMOTION IDEAS Create a holiday gift guide for your customers with your products and services as well as related products and services from local businesses. 93 % Take a minute to update your holiday hours on your listings, website, and of people say they your social media sites. This will go a long way for customers! are influenced by Finalize your marketing plan for 2024–what’s worked well this year? What do online reviews. you want to accomplish next year? Source: The Drum
December #tistheseason, #happyhanukkah, #christmas, #newyearseve, #holidays, #holidaygiftideas, #holidaygiftguide, #winterishere, #kwanzaa SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY EMAIL SUBJECT LINES 1 2 • Warm recipes from our family to yours World AIDS Day & • [Name], What to Avoid This Winter Rosa Parks Day • It’s snowing savings! • Sleigh Your Christmas With These Ideas 3 4 5 6 7 8 9 • Cheers to You, [Name]! Get a New Year’s Deal Hanukkah International Day National International Begins for People with Cookie Day Volunteer Day Disabilities & Pearl Harbor SOCIAL CALENDAR IDEAS Remembrance Day Dec 1: Rosa Parks Day Honor civil rights hero Rosa Parks by 10 11 12 13 14 15 16 sharing a quote from her on your social sites. Or share an article that talks Human Rights Gingerbread National Free Shipping Hanukkah about the history behind this important Day House Day Cocoa Day Day Ends observance. #rosaparksday & Ugly Sweater Day Dec 12: Gingerbread House Day Hold a gingerbread decorating contest 17 18 19 20 21 22 23 at your business for kids (and adults!). Share pictures of the fun on social media. Wright First Day Brothers Day of Winter #gingerbreadhouseday (Winter Solstice) Dec 31: New Year’s Eve Share your New Year’s resolutions with 24 25 26 27 28 29 30 your social media audience and ask them to share theirs! #nye2023 Christmas Eve Christmas Day Kwanzaa Begins Call a Friend Day & Boxing Day 31 New Year’s Eve 2023 Marketing Calendar 32
Reach your full potential in 2023! We know that planning your year’s marketing can be daunting, but we’re here to help. Our marketing growth platform can help you find, convert, and keep more customers so you can reach your full potential—this year and beyond. Let’s talk LOCALiQ.com Instagram.com/LOCALiQ @LOCALiQ Facebook.com/LOCALiQ ©2022 Gannett Co, Inc. All Rights Reserved. 01867
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