The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN

 
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The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
WAYNE                   The poppy factory
POPPY FACTORY VETERAN
GARDENER
                            Annual Review 2017
The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
Contents                           A WORD from

                                                                                                                                                       THE POPPY FACTORY ANNUAL REVIEW 2017
                                   our chairman
CHAIRMAN’S REPORT             3

CEO’S REPORT                  5

THE FACTORY                   7

A VETERAN’S JOURNEY           8

STEVE’S STORY                10

SHOWCASING BEST PRACTICE -   12

THE IPS MODEL

SHOWCASING BEST PRACTICE -   13

ACCESSIBILITY

CHRIS’ STORY                 14

HOW WE FUND OUR WORK         16

FUNDRAISING INCOME           18

THANK YOU                    19

FINANCIAL INFORMATION        20

WHO WE ARE                   23   It has been an exciting year of growth at The Poppy        We know that there are still thousands more veterans
                                  Factory. Not only have we increased the production         who need our support across the country and we
                                  workforce in the factory making Remembrance                therefore anticipate further growth in the future. Many
                                  products, the demand from veterans looking for             veterans have complex needs, with nearly half of our
                                  meaningful work across the UK has been increasing          veterans reporting a combination of both physical
                                  all the time. In our 2014/15 financial year, the charity   and mental health concerns.
                                  handled 337 veteran registrations. By 2016/17, this
                                  had risen to almost 800.                                   The Poppy Factory will continue to innovate, research,
                                                                                             fundraise and act as leaders in the field. We will
                                  Our dedicated Employability Consultants continue           continue to adapt and change to ensure the best
                                  to work incredibly hard to meet this need but, with a      possible outcomes for the veterans that we support.
                                  120 percent increase in their caseloads over the last      Thank you to all at The Poppy Factory for your
                                  two years, we have had to reshape and bolster the          exceptional drive and dedication.
                                  team. Within the last year, we have introduced three
                                  Team Managers to the Employability Team, as well as
                                  three new Employability Consultants.
                                                                                                                                    Mark Perowne
                                                                                                                                    Chairman
The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
A word from
                                       “After leaving the Navy, I struggled in an unsuitable job. My marriage exploded and I couldn’t cope at
THE POPPY FACTORY ANNUAL REVIEW 2017

                                                                                                                                                                                                                                                                  THE POPPY FACTORY ANNUAL REVIEW 2017
                                       work, eventually ending up out of a job. My Poppy Factory Employability Consultant said we would
                                       come up with a plan and get over my barriers to work.

                                       “I thought it was too good to be true – like
                                       a Sunday glossy magazine supplement.
                                                                                                                                                 our CEO
                                       The Poppy Factory make it personal. It
                                       almost felt like I was the only person that
                                       mattered. It was a privilege to feel like
                                       that.” - David, Veteran

                                                                                                                                2015 - 2016
                                                                                                                                642 VETERANS
                                                                                                                                SUPPORTED
                                                                 2012 - 2013
                                                                 239 VETERANS
                                           2010 - 2011           SUPPORTED
                                           143 VETERANS
                                           SUPPORTED

                                                                                          2013 - 2014           2014 - 2015
                                                                                          245 VETERANS          392 VETERANS
                                                                                          SUPPORTED             SUPPORTED

                                                                     2011 - 2012
                                                                     143 VETERANS
                                                                     SUPPORTED
                                          OUR GETTING YOU BACK TO WORK SERVICE STARTED IN 2010, WHEN WE SUPPORTED JUST 35 VETERANS.
                                                                                                                                                I became Chief Executive of The Poppy Factory in         This coming year, our Poppy Factory team will embark
                                                                                                                                                January 2017. Since then, I have been thrilled by the    upon essential renovations of The Poppy Factory
                                                                                                                                                passion of our staff and the difference that they have   buildings. It will take time, but we have put in place
                                                                                                                                                made. Whether it be working in the factory making        plans that will create an accessible, inclusive and
                                                                                                                                                Remembrance products or working to support veterans      educational workspace for all of our staff, as well as
                                                                                                                                                with mental and physical health conditions, everyone     creating an environment for the local community to
                                                                                                                                                has given their all.                                     enjoy.

                                                                                                                                                Commitment, enthusiasm and team work ensures that        Every day, I am inspired by our team and their
                                                                                                                                                The Poppy Factory delivers some of the best results      achievements. Working together with our supporters,
                                                                                                                                                in the sector. Working together, we can transform        employment partners, and volunteers, we are able
                                                                                                                                                the lives of wounded, injured and sick veterans. We      to produce outstanding results. Thank you for your
                                                                                                                                                are proud that, having been helped into work, over 70    contribution and support.
                                                                                                                                                percent of our veterans remain in their employment
                                                                                                                                                after 12 months.

                                                                                                                                                                                                                                      Deirdre Mills
                                                                                                                                                                                                                                      Chief Executive Officer
The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
THE

                                                                                                    THE POPPY FACTORY ANNUAL REVIEW 2017
THE POPPY FACTORY ANNUAL REVIEW 2018

                                       FACTORY
                                       PRODUCTION

                                       The Poppy Factory provides direct employment in
                                       its factory for disabled veterans and the disabled

                                                                                              7.6
                                       dependents of veterans. Our production staff make
                                       Remembrance products for The Royal British Legion
                                       (TRBL) and the Royal Family. We currently have 35
                                       employees in Richmond who, last year, produced 7.6
                                       million Remembrance poppies, 139,000 wreaths and
                                       sprays, and 925,000 wooden Remembrance symbols.

                                       In 2016/17, the production team delivered a large
                                       Poppy Appeal order and also created many other
                                       special wreaths and sprays for the Royal Family for
                                       a series of centenary events. Throughout the year,
                                       several veterans found employment at the factory
                                       through the Getting You Back to Work service, with
                                       some using the factory as a stepping stone back into
                                       full-time employment.

                                       FIELD OF REMEMBRANCE

                                       Members of the production team - headed by The
                                       Poppy Factory’s General Manager - successfully
                                       organised The Poppy Factory’s annual Field of
                                       Remembrance at Westminster Abbey in November to
                                       remember those in the Armed Forces who have lost
                                       their lives. It was opened by Prince Harry and the
                                       public donated £26,000 to TRBL’s Poppy Appeal at
                                       the event.

                                       TOURS

                                       Visitors continue to come to The Poppy Factory’s
                                       Richmond headquarters, with 8,800 people visiting
                                       last year. Improvements to the visitor spaces in the
                                       summer created a more interactive and educational
                                       experience for those visiting.
The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
A veteran’s Journey
THE POPPY FACTORY ANNUAL REVIEW 2017

                                                                                                                                                                                                                                                                                      THE POPPY FACTORY ANNUAL REVIEW 2017
                                                                                                                                                            “Hand on heart – I’m the person I used to be. I’d forgotten who I was for 4-5 years. To be perfectly
                                                                                                                                                            honest, without The Poppy Factory, I would have ended up dead or seriously ill. I was so depressed
                                                                                                                                                            and down. I ask myself “Why didn’t I do this sooner”.
                                       The Poppy Factory has been supporting veterans with           supports hundreds of ex-Service personnel with
                                       disabilities into work across the UK since 2010.
                                                                                                                                                            “It is a breath of fresh air to be a service user and to be able to tell others that this is the path that
                                                                                                     health challenges into rewarding employment across
                                                                                                     the country.
                                                                                                                                                            they should go down. I cannot fault The Poppy Factory. That is the message that I’d like to pass
                                       Building   upon   its   strong   historical   foundations,                                                           onto the lads.” - Michael, Veteran
                                       The Poppy Factory took its expertise for employing            Complex health issues - developed during or after

                                                                                                                                                                                                                 232     job
                                       disabled ex-Service personnel into local communities,         Service - can make it incredibly tough for veterans
                                       to help veterans find the work they wanted to do              to find and sustain civilian work. The Poppy Factory
                                       nearer to home. The charity has worked hard to                believes that sustainable and rewarding employment
                                       provide an exceptional employability service that             can give disabled veterans their independence back.
                                                                                                                                                                                                                 starts in 2017
                                                                           VETERANS CAN REGISTER FOR SUPPORT....
                                                                                                                                                                                                                 that’s real veterans in real jobs

                                                  ONLINE                             OR BY PHONE                       OR THROUGH REFERRAL PARTNERS

                                                         VOCATIONAL PROFILING                                       IMPROVE EMPLOYABILITY                                ENABLING                                                                SUCCESS!
                                                    An Employability and Engagement                               The EC works with the veteran to              Sometimes, veterans that engage                                       Long-term, meaningful careers with
                                                     Advisor schedules a call with the                          improve their CV and get them ready             with the service find that their new                                 bright futures, better health outcomes,
                                                    veteran to find out more about their                            for the application process.               employability skills help them to find                              improved family life and secure financial
                                                     work experience, health condition                                                                               their own way into work.                                           independence for our veterans.
                                                             and career goals.

                                                                        A PLAN IS FORMED                                                                                                                                    WE DON’T GIVE UP
                                                                The Employabilty Consultant (EC)                                                                                                                      If the veteran is unsuccessful
                                                                 and veteran agree on a bespoke                                                                                                                       at interview or falls back out of
                                                                 plan and talk through training or                                                                                                                 employment, the EC will continue to
                                                                         funding needs.
                                                                                                                                                                                                                     support them into a sustainable

                                                                                                                    SOURCING OPPORTUNITIES                                INTERVIEW PREP                                   and fulfilling career.

                                                                                                                      The EC looks at the local                            The EC provides
                                                                                                                         employment market                              interview practice and
                                                                                                                        to identify accessible                         coaching, boosting the
                                                                                                                       opportunities that suit                        veteran’s confidence and
                                                                                                                      the veteran’s goals. They                        helping to maximise the
                                                                                                                      often secure guaranteed                            chances of success.
                                                                                                                              interviews.
                                                           INITIAL MEETING                                                                                                                       JOB START                                            IN-WORK SUPPORT
                                                  A local EC meets with the veteran                                                                                                   Hooray! The veteran has succeeded                             Up to 12 months of in-work
                                                      to discuss routes back into                                                                                                     at interview and has a new job. ECs                    support is offered to veterans and
                                                  employment, focusing on work the                                                                                                  offer advice to employers about making                employers. Regular contact from the EC
                                                          veteran wants to do.                                                                                                     workplace adjustments so the veteran can               helps to identify issues and ensures that
                                                                                                                                                                                            thrive in their new career.                  problems can be worked through together.
The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
Steve’s Story
THE POPPY FACTORY ANNUAL REVIEW 2017

                                                                                                                                                                                                                                               THE POPPY FACTORY ANNUAL REVIEW 2017
                                                              STEVE                                                        TOM ADAM                                                  ANDREW BOWER
                                                              ARBORIST, THE BUCHANNON TRUST                                EMPLOYABILITY CONSULTANT, TPF                             CHAIRMAN, THE BUCHANNON TRUST

                                                              About three years ago, I was diagnosed with                  In Steve’s case, it was all about finding out what        Steve’s been with us for a year now. I’ve always been
                                                              having complex Post Traumatic Stress Disorder                helped him with his ongoing recovery from PTSD. He        very impressed with the professionalism that he has
                                                              (PTSD) as a result of my Service. I began to, very           had been through such a difficult period that we knew     brought and also the way he’s always turned up when
                                                              quickly, push people away; my family life and                that the right environment was the key and that was       he says he will, with the right equipment, looking
                                                              my employment. PTSD impacted my life in every                the goal we focussed on. How are we going to find         smart and with the right mental attitude to get the job
                                                              which way.                                                   work outside? How can Steve make money from his           done.
                                                                                                                           creativity and love of the outdoors?
                                                              The Army taught me some amazing things in life,                                                                        From my point of view, The Poppy Factory is a great
                                                              and with my condition those things were stripped             Once we had some ideas, we tested them out by             organisation to work with because they are providing
                                                              away very quickly. But The Poppy Factory helped              speaking to local businesses and land owners to           us with veterans who have a good skill base. These
                                                              me pick that back up, piece it back together and move        find out if there was work available. As a result of      guys have got knowledge, they’ve got experience and
                                                              forward.                                                     the networking we were doing, offers of work were         they’ve got a real desire to implement the skills that
                                                                                                                           starting to come in for Steve but he didn’t have the      The Poppy Factory has helped them with.
                                                              Having the opportunity to be able to come outside and        right safety kit and other equipment that was vital for
                                                              work in the environment has dramatically changed my          doing the job. We worked with other charities, such       For an employer, I would urge you to meet with
                                                              life. Today, I feel healthier and I feel more engaged with   as the ABF and Walking with the Wounded, to secure        veterans, engage with the support groups that help
                                                              my family. I also have a massive sense of purpose; my        funding for everything that was needed but Steve          them and I think you will find someone out there who
                                                              son has a dad back and my wife has a husband back.           wasn’t in a position to pay for.                          fits the bill for your organisation.

                                                                 “I see it as them giving me these crutches                  “What is it you want to do for a living? What’s          “From my point of view, The Poppy Factory
                                                                to help me walk again, and slowly I’m able to                going to make you happy? What environment               is a great organisation to work with because
                                                                hand those crutches back and I’m able to be                   do you want to work in? We will go out and                they are providing us with veterans who
                                                                               away on my own.”                                               match that.”                                      have a good skill base.”

                 3                     www.poppyfactory.org                                                                                                                                                       www.poppyfactory.org         3
The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
THE POPPY FACTORY ANNUAL REVIEW 2017

                                                                                                                                                                                                                                                                                                           THE POPPY FACTORY ANNUAL REVIEW 2017
                                       SHOWCASING BEST PRACTICE                                                                                                                       SHOWCASING BEST PRACTICE
                                       THE IPS MODEL                                                                                                                                  ACCESSIBILITY
                                       The Poppy Factory’s employability service is built                                   A research project1 in six European countries found       The Poppy Factory wants to transform the way             The new facility will provide a direct benefit to staff
                                       around an evidence-based model – Individual                                          that:                                                     employers think about disability in the workplace.       and volunteers who work within The Poppy Factory.
                                       Placement and Support (IPS) – that helps people with                                                                                           It has developed resources and guidance to help          The wider veteran community will also benefit, as the
                                       complex health conditions into sustainable work.                                            Individuals supported by IPS were 2x more likely   businesses better understand how Service skills can      charity will be able to showcase a best-in-class facility
                                       Employability Consultants work closely with veterans                                        to get work (55 percent v 28 percent)              be applied to civilian roles, how to better manage,      which champions the employment needs of disabled
                                       to support them into a role that suits their strengths                                      and worked for far longer.                         support and recruit employees with disabilities, and     veterans wherever they may be employed. By offering
                                       and ambitions. The service is tailored to the individual,                                                                                      how to build more inclusive workplaces.                  employers the opportunity to visit the factory and
                                                                                                                                   Those who succeeded in getting work via
                                       helping to place them into competitive employment                                                                                                                                                       understand how to promote inclusive behaviour in the
                                                                                                                                   IPS had reduced hospitalisation.
                                       and support them for as long as they need it.                                                                                                  The Poppy Factory is embarking on a project to           workplace, it will help them become better employers
                                                                                                                                                                                      refurbish the existing buildings on Petersham Road       for all their staff.
                                                                                                                                    IPS gets client into work faster than
                                       The international evidence base for getting people with                                                                                        in Richmond. The charity’s buildings are no longer
                                                                                                                                    traditional approaches2.
                                       severe mental health issues into work overwhelmingly                                                                                           fit for purpose and plans have, therefore, been put in   The local community will also be able to take
                                       supports the adoption of IPS as being a far more                                     The Poppy Factory’s approach has ensured that             place for a renovation that will create an accessible,   advantage of the new resource. The renovation
                                       effective methodology than traditional approaches,                                   over 70 percent of the individuals supported into a       inclusive and educational workspace for both staff       and building works will ensure that the factory is
                                       such as vocational rehabilitation or sheltered work.                                 job remain in work for 12 months or longer (which is      and the wider local community to enjoy.                  able to remain within the Richmond-upon-Thames
                                                                                                                            significantly higher than many other programmes).                                                                  vicinity and enable The Poppy Factory to promote
                                                                                                                                                                                      HM Treasury has awarded The Poppy Factory £2.5           diversity and inclusion by providing capacity for
                                                                                                                                                                                      million to support the renovation and to help reach      community groups, schools and businesses to use
                                                                                                                                                                                      the £6 million target. To secure full funding for the    the flexible space.
                                                                                                                                                                                      building works, a capital appeal will be launched in
                                                                                                                                                                                      Spring 2018.

                                                                                                                                                                                          ARCHITECTS ARE CURRENTLY WORKING ON DIFFERENT DESIGNS FOR THE LOOK AND FEEL OF THE BUILDING RENOVATIONS.

                                                     Locations of our Employability Consultants

                                                                                                                                                                                3
                                                                                                                                                                                      MARCH 2018 - FUNDING FOR MUCH-NEEDED RENOVATION
                                                                                                                                                                                      £0M                                                                                                       £6M

                                                                                                                                                                                                                                                3.5 MILLION
                                       1. Individual Placement and Support in Europe: the EQOLISE trial (Burns et al, 2008)
                                       2. Insight from internal data from The Poppy Factory
                                       3. By implementing IPS, our veterans are finding their way into work 54 days faster on average than before we were using the IPS model                      HM TREASURY                                           STILL TO RAISE
The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
Chris’ Story
THE POPPY FACTORY ANNUAL REVIEW 2017

                                                                                                                                                                                                                                                THE POPPY FACTORY ANNUAL REVIEW 2017
                                                              CHRIS
                                                              QUALITY ASSURANCE ENGINEER, SIEMENS

                                                              I spent 15 years as a Petty Officer in the Royal Navy and   like I am giving to society rather than taking.            Using the project management skills gained in the
                                                              received a Commendation for Bravery award. I didn’t                                                                    military, Chris successfully interviewed for a role in
                                                              feel like I deserved it though as my act of bravery was         ”Rachel provided the support that I had                Siemens as a Quality Assurance Engineer. I worked
                                                              overshadowed by an empty feeling. I was young and I             been missing. Together we were able to                 with Chris to help him gain funding for his travel costs
                                                              had never seen a dead body before or even attended              explore the things that I wanted to do. ”              for those important first few months, thus removing
                                                              a funeral. I remember pulling dead bodies from the                                                                     a large financial barrier and enabling him to get
                                                              sea and the one that I left behind haunted me. After                                                                   to work.
                                                              leaving the Navy, I started to wonder whether I had         RACHEL PRICE
                                                              made the right decision, and although I did not know it     EMPLOYABILITY CONSULTANT, TPF                              We also spent a lot of time discussing how I could
                                                              at the time, I was suffering with Post Traumatic Stress                                                                best support him once in the job, through our In-Work
                                                              Disorder (PTSD).                                            Initially, Chris was not confident about which area        Support (IWS) service. I shared The Poppy Factory’s
                                                                                                                          of work he wanted to go into. We worked together           Mental Health Toolkit with Chris and we talked through
                                                              I spent some time in Chicago and received mental            to explore a couple of career pathways that Chris          strategies that Chris can employ to ensure he stays
                                                              health treatment there that left me feeling more            might enjoy. Being a keen sailor, Chris first identified   well and on his recovery pathway. Chris and I remain
                                                              vulnerable than before, so I decided to come back           sailing as an avenue to explore for employment and         in regular contact as part of his IWS. He is keen to
                                                              to the UK. That’s where my road to recovery started;        we researched what the labour market had to offer in       give back to the veteran community and is engaging
                                                              after being referred to the Veteran’s hospital I was        this area.                                                 with the mental health champions that Siemens are
                                                              introduced to Rachel from The Poppy Factory.                                                                           developing.
                                                                                                                          Then, with my support, Chris was also able to access
                                                              Rachel provided the support that I had been missing.        the RBLI Lifeworks course, which helped provide a
                                                                                                                                                                                         “We spent a lot of time discussing how I
                                                              Together we were able to explore the things that I          clearer focus. Combined with the work we had done
                                                              wanted to do. We looked for opportunities in areas          together, Chris was able to gain valuable insight into        can best support Chris now he is in a job,
                                                              that interested me and I was keen to experience life in     what he could do and how he could facilitate his             through our In-Work Support (IWS) offering
                                                              a different way. Now I am in a job that I enjoy and feel    recovery through work.                                                       to veterans.”

                 3                     www.poppyfactory.org                                                                                                                                                       www.poppyfactory.org          3
The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
THE POPPY FACTORY ANNUAL REVIEW 2017

                                        HOW WE FUND OUR WORK
                                       The Poppy Factory relies on its generous supporters
                                       to continue its life-changing work. We are enormously
                                       grateful to everyone who has helped the charity to build a
                                       sustainable service for our veterans. The Getting You Back
                                       to Work programme costs are rising and demand for the
                                       service is growing each year.

                                       The Poppy Factory’s Fundraising Team has grown in order
                                       to access additional funding streams, such as statutory,
                                       corporate and major donors. In 2016/17, funders and
                                       donors contributed over £685,000 in voluntary income,
                                       enabling The Poppy Factory to support 195 individuals
                                                                                                          our
                                                                                                          SKYDIVERS
                                       back into work in the year.

                                       Importantly, the charity’s property in Richmond provides
                                       supplementary income through residential and office
                                                                                                          FELL
                                       rental, totalling over £1.4 million. This means that all
                                       voluntary income can be invested directly into helping
                                       veterans get back into work.

                                       TEAM POPPY FACTORY

                                       Last year was a busy year for the events team too.
                                       The Poppy Factory’s Carol Concert was a tremendous
                                       success with the South London Military Wives Choir.
                                       Trumpeters’ House opened its gardens again for the
                                       charity, entertaining over 200 guests. Our challenge
                                       eventers also did an awesome job taking on mud runs,
                                       marathons, skydives, huge hikes, cycles and abseils for
                                       Team Poppy Factory – raising over £75,000 for the cause
                                       at the same time!

                                       A heartfelt ‘thank you’ to all event participants for their hard
                                       work and training, to Cycle4Good for raising £10,000 on
                                       their cycle to Northern France and to the Richmond May
                                       Ball Committee for naming The Poppy Factory as their
                                       chosen charity for 2017, donating £30,000 from the event.

                                       Our teams attended various events around the country
                                       to raise the profile of the charity, championing The Poppy
                                       Factory at veterans events, careers fairs, as well as
                                       Remembrance and VIP events throughout the year.

                                                                                                                                                                             NICOLA
                                                                                                                      POPPY FACTORY VETERAN, WREATH MAKER, LONG-DISTANCE RUNNER

                      16                  www.poppyfactory.org                                                                                             www.poppyfactory.org
                                                                                                                                                                www.poppyfactory.org   3
                                                                                                                                                                                       13
The poppy factory Annual Review 2017 - WAYNE POPPY FACTORY VETERAN
FUNDRAISING INCOME                                                                                                      Thank you
THE POPPY FACTORY ANNUAL REVIEW 2017

                                                                                                                                                                                                                                                                               THE POPPY FACTORY ANNUAL REVIEW 2017
                                                                                                                                                               The support of other organisations has been vital to The Poppy Factory’s ongoing success and we would like to
                                                                                                                                                               thank, in particular, the following organisations for their assistance:

                                                                                                                    MILITARY CHARITIES
                                                                                                                                                               notably
                                                                                                                                                                     ANNE DUCHESS OF WESTMINSTER’S                                 STATE STREET FOUNDATION
                                                                                                                    56%
                                                                                                                    TRUSTS & FOUNDATIONS                             CHARITY                                                       THE ASTOR OF HEVER TRUST

                                                                                                                    26%                                              CHK CHARITIES LTD                                             THE DRAPERS’ COMPANY
                                                                                                                    EVENTS                                           G C GIBSON CHARITABLE TRUST                                   THE WORSHIPFUL COMPANY OF GROCERS
                                                                                                                    11%
                                                                                                                                                                     GWYNETH FORRESTER TRUST                                       THE HABERDASHERS’ COMPANY
                                                                                                                    INDIVIDUAL GIVING
                                                                                                                                                                     LEST WE FORGET ASSOCIATION                                    THE HOLBECK CHARITABLE TRUST
                                                                                                                    5%
                                                                                                                                                                     P F CHARITABLE TRUST                                          THE PRINCESS ANNE’S CHARITIES TRUST
                                                                                                                    CORPORATE & MAJOR DONORS
                                                                                                                    2%                                               QUEEN MARY’S ROEHAMPTON TRUST                                 THE TALLOW CHANDLERS’ COMPANY

                                                                                                                                                                     SIR JAMES KNOTT TRUST                                         THE THOMAS FARR CHARITY

                                                                                                                                                                     ST. JAMES’S PLACE CHARITABLE                                  THE WORSHIPFUL COMPANY OF BUTCHERS

                                                                                                                                                                     FOUNDATION

                                                                                                                                                               WITH A SPECIAL MENTION ALSO GOING TO:

                                       Voluntary funds are vital to our work. Military charities, trusts and foundations remain fundamental to achieving our
                                       purpose. Corporate giving and major donors are new income streams for The Poppy Factory. The aim is to grow these
                                       streams alongside improving our relationships with our valuable individual supporters and tour visitors.

                                                                               TOP REFErRal sources:
                                                                               COMBAT STRESS
                                                                               THE ROYAL BRITISH LEGION
                                                                               SOCIAL MEDIA
                                                                                                                       8800
                                                                                                                       tourists
                                                                               WORD OF MOUTH
                                                                               RBLI LIFEWORKS                          visited
                                                                               remploy                                 the poppy factory
Financial information
THE POPPY FACTORY ANNUAL REVIEW 2017

                                                                                                                                                                            THE POPPY FACTORY ANNUAL REVIEW 2018
                                                                                                                                                                                                                   “ I am a lot more
                                          THE ROYAL BRITISH LEGION POPPY FACTORY LIMITED FOR THE YEAR ENDING 30TH SEPTEMBER 2017
                                                                                                                                                                                                                    confident
                                                                                                                                                                                                                    Knowing that my
                                       EXPENDITURE                                                                                             INCOME
                                                                                                                                                                                                                    poppy      factory
                                                                                                                                                                                                                    EMPLOYABILITY CONSULTANT
                                                                                                                                                                                                                                               “
                                                                                                                                                                                                                    IS IN MY CORNER
                                                                      Employability service for                      Voluntary income                   £685,965
                                             £1,587,163
                                                                      disabled veterans

                                             £482,930                 Estate costs                               Estate rental income                  £1,415,020

                                             £408,259                 Cost of fundraising
                                                                      Other costs                                        Other income
                                                                      £13,469                                            £31,939

                                                                                            POPPY APPEAL ORDER
                                                                                     Our factory in Richmond fulfils an order
                                                                                     every year from The Royal British Legion
                                                                                      to make Remembrance products for its
                                             £1,815,103                                       annual Poppy Appeal.                                     £1,813,502

                                                                                      Although we make no profit, the order
                                                                                     ensures that we are able to continue to
                                                                                     employ disabled veterans in our factory.

                                       ANALYSIS OF EXPENDITURE                 2016/17 Total £                 ANALYSIS OF INCOME                      2016/17 Total £
                                       Appeal Order                                  1,815,103                 Appeal Order                                  1,813,502
                                       Employability service                         1,587,163                 Voluntary income                                685,965
                                       Income generation:
                                       Estate costs                                    482,930                 Estate                                        1,415,020
                                             Of which, office rental costs             147,265                       Of which, office space rental             487,739
                                                 Residential rental costs              253,677                                  Residential property           764,762
                                                      Beneficiary flat costs             81,988                                    Beneficiary flats           162,519
                                       Shop and stock costs                             13,459                 Shop                                                22,687
                                       Cost of fundraising                             408,259                 Other investment income                              9,302
                                                                      Total          4,306,914                                                Total          3,946,476

                                                          These figures reflect a deliberate and planned overspend in order to meet demand
                                                                                    and source new income streams.
                                                                                                                                                                                                                                                                                                  YVETTE
                                                                                                                                                                                                                                                   POPPY FACTORY VETERAN, WITH HER EMPLOYABILTY CONSULTANT
                                                                                                                                                                                             3
who we are
                                                 PATRON
                                                 HRH The Duchess of Cornwall

                                                 VICE PATRONS
                                                 Rear Adm L Jarvis CBE KStJ DL
                                                 Maj. Gen T Jeapes CB OBE MC

veterans
                                                 Brig M A J Overton TD
                                                 Army Sgt Maj WO1 G Haughton OBE
                                                 C Rogers
                                                 R Boggis-Rolfe

                                                 PRESIDENT
                                                 Mrs. S Jones CBE DL

                                                 COUNCIL MEMBERS
                                                 M R Perowne (Chairman)
                                                 H H Player
                                                 M F Bustard (Appointed 23 March 2017)
                                                 C S B Cook (Resigned 23 March 2017)
                                                 C Dare MBE (Appointed 24 November 2017)
                                                 P R Gill
                                                 W S Hamilton (Resigned 23 March 2017)
                                                 S Monger-Godfrey
                                                 Brig M A J Overton TD (Resigned 24 November 2017)
                                                 Maj. Gen A R D Sharpe CBE
                                                 Dr G Strathdee CBE
                                                 S A Taylor (Appointed 24 November 2017)
                                                 A J Truscott
                                                 J Wolff-Ingham

                                                 CHIEF EXECUTIVE OFFICER
                                                 D J Mills (Appointed 16 January 2017)
                                                 M D Waters (until 18 November 2016)

                                                 GENERAL MANAGER
                                                 W R Kay

                                                 Registered charity number: 225348
                                       CHRIS     Company number: 204405
           POPPY FACTORY VETERAN, TRUCK DRIVER
JOE
                                                           POPPY FACTORY VETERAN
                                                                        ENGINEER

poppyfactory.org

020 8940 3305

@poppyfactory

facebook.com/ThePoppyFactory

The Poppy Factory, 20 Petersham Road, Richmond, TW10 6UR
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