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THE JOURNAL
                                                                                              Fall
AAHAM                                                                                         2019

                                            OF HEALTHCARE ADMINISTRATIVE MANAGEMENT

        How Do You Handle “Primary Care First Model” Transactions?
                               (Part One)
             Accelerate Your Organizational Transformation by Taking These Five Key Steps
                            Encourage Courage, How Fear Can Fuel Success
                              Value-Based Reimbursement Management
        Social Determinants of Health Don’t Just Impact Patient Health, They Directly Impact Your
                                     Health System’s Bottom Line
THEJOURNALFall - Freed Associates
AAHAM Certifications Offer You Solid Steps to your Professional Success:
Certified Revenue Cycle Executive-I (CRCE-I)                     Certified Revenue Cycle Specialist-I (CRCS-I)
Formerly known as the Certified Patient Account Manager (CPAM)   Formerly known as the Certified Patient Account Technician (CPAT) for
for directors and executives                                     front-line staff

Certified Revenue Cycle Executive-P (CRCE-P)                     Certified Revenue Cycle Specialist-P (CRCS-P)
Formerly known as the Certified Clinic Account Manager (CCAM)    Formerly known as the Certified Clinic Account Technician (CCAT) for
for directors and executives                                     front-line staff

Certified Revenue Cycle Professional-Institutional               Certified Compliance Technician (CCT)
                                                                 For compliance professionals
(CRCP-I)
For mid-level managers                                           Certified Revenue Integrity Professional (CRIP)
                                                                 For revenue cycle professionals
Certified Revenue Cycle Professional-Professional
(CRCP-P)
For mid-level managers
THEJOURNALFall - Freed Associates
TABLE OF CONTENTS

                         8                           20                                        22                   24

    Departments                                           Features
      2 Letter from the Executive Director                 8 How Do You Handle “Primary Care First Model”
                                                          		 Transactions? (Part One)
      4 Letter from the National President                		 By Rob Borchert, CRCE-I

      6 Washington Wire                                    11 2019 ANI
   		 By Paul A. Miller, PLC
                                                          20 Accelerate Your Organizational Transformation by
   30 Committee Update                                    		 Taking These Five Key Steps
                                                          		 By Alex Go
   		 The Practices and Standards Committee
   		 By Linda Sayre, CRCP-I
                                                          22 Encourage Courage, How Fear Can Fuel Success
                                                          		 By Patrick Sweeney
    30 Movers & Shakers
                                                          24 Value-Based Reimbursement Management
    31 Committee Update                                   		 By Ruchir “Ricky” Patel, MHA, LSSGB
   		 The Membership Development Committee                		 & Tim Borchert, MBA, CHFP, PMP
   		 By Timothy Moore, CRCP-I
                                                          27 2019 Annual Business Meeting
    32 From the Desk of the Certification Director
   		 By Matthew Hundley                                  28 Social Determinants of Health Don’t Just Impact
                                                          		 Patient Health, They Directly Impact Your
    34 From the Desk of the Membership Director           		 Health System’s Bottom Line
   		 By Moayad Zahralddin                                		 By Rodney Napier

    41 National Calendar

    41 The JHAM Network

    42 Did You Know?
   		 By Moayad Zahralddin

Fall 2019                                                                                                       1
THEJOURNALFall - Freed Associates
LETTER FROM THE EXECUTIVE DIRECTOR

                                                                                                        AAHAM National Office Staff
                                                                                               11240 Waples Mill Road, Suite 200, Fairfax, VA 22030
                                                                                        Executive Director Sharon R. Galler, CMP
                                                                                        		 703.281.4043, ext. 5
                                                                                        		sharon@aaham.org
                                                                                             Operations & Moayad Zahralddin
                                                                                        Membership Drector 703.281.4043, ext. 4
                                                                                        		moayad@aaham.org
                                                                                        Certification Director Matthew Hundley
                                                                                        		 703.281.4043, ext. 3
                                                                                                               matthew@aaham.org
    Sharon R. Galler                                                                     Certification Kristen Reamy
                                                                                           Manager 703.281.4043, ext. 7
                                                                                        		kristen@aaham.org
                                                                                        Conference Manager Danielle Burns
                                                                                        		 703.281.4043, ext. 1
                                                                                        		danielle@aaham.org

         W        ow, what a great ANI we had, “All In” was another big success!
                  The educational sessions were excellent, attendees were able to
         get so many of their CEUs in the jam packed 3 days of education and Las
                                                                                             Art Direction Christopher R. Izzo
                                                                                        & Graphic Design CRI Design
                                                                                        		401.595.9116
                                                                                        		chris@cridesignstudio.com

         Vegas is always such an exciting place to hold an ANI. The “All In” net-                   AAHAM National Executive Officers
                                                                                         President John Currier, CRCE-I
         working gaming night was so much fun and the creative costumes were            		 Executive Director
         just fantastic. Please remember to thank our exhibitors and sponsors; we       		 Revenue Cycle Management
                                                                                                   Gibson Area Hospital & Health Services
         couldn’t continue to have events like the ANI without their support. We        		 1120 N Melvin Street
                                                                                        		 Gibson City, IL 60936
         hope you enjoy this special post-ANI issue, with lots of ANI photos and        		 217.784.2613 | 217.784.5853
                                                                                        		john_currier@gibsonhospital.org
         highlights. There are even more photos on our website, Facebook, Linke-
                                                                                        Chair of the Board Victoria DiTomaso, CRCE-I
         dIn and Instagram, so be sure to check them out!                               		 System Director, CBO
                                                                                                           Lee Memorial Health System
               This last Journal issue of 2019 has some very interesting articles; be   		 P O Box 150107
         sure to read our cover feature about Primary Care First Models by Rob          		 Cape Coral, FL 33915
                                                                                        		 239.242.6011 | 239.242.6005
         Borchert. Alex Go’s article on organizational transformation and ANI           		vicki.ditomaso@leememorial.org

         keynote speaker Patrick Sweeney’s articles are both thought provoking          First Vice President Lori Sickelbaugh, CRCE-I
                                                                                        		 Director Patient Financial Services
         and motivational. Ricky Patel and Tim Borchert’s article on value-based                             Newberry County Memorial Hospital
                                                                                        		 P.O. Box 497
         reimbursement was timely as was Rodney Napier’s article on social deter-                            2669 Kinard Street
                                                                                                             Newberry, SC  29108
         minants of health I also hope you enjoy our regular columns as much as         		803.405.7136
         we enjoy writing them. In addition to our regular features, we have “Com-                           lori.sickelbaugh@newberryhospital.net
                                                                                        Second Vice President Amy Mitchell, CRCE-I
         mittee Corner” columns which highlights specific committees and brings         		 Director, Revenue Cycle Support Services
         you up date about what they are working on. This issue features our hard-                            University of Utah Hospital
                                                                                        		 127 South 500 East #500
         working Chapter Development and Practices and Standards Committees.            		 Salt Lake City, UT 84120
                                                                                        		 801.587.6486 | 801.587.6675
                    Be sure to check out our blogs on the AAHAM website as well         		amy.mitchell@hsc.utah.edu
         as follow us on our new Instagram page, AAHAM1968. A big AAHAM                  Treasurer Kenneth Paul Koerner, CRCE-I
                                                                                        		 Director of Revenue Cycle
         thank you to our advertisers, exhibitors and sponsors, we couldn’t do it                  CGH Medical Center
                                                                                        		 100 East LeFevre
         without you!                                                                   		 Sterling, IL 61081
               Have a wonderful holiday season, remember to be grateful.                		815.564.4407 | 815.626.2896
                                                                                        		815.564.4407
                                                                                        		ken.koerner@cghmc.com

               Warm regards,                                                             Secretary
                                                                                          Richard Rogers, CRCE-I, CRCS-I
                                                                                        		Vice President, Strategic Services
                                                                                        		Magnet Solutions
                                                                                        		1822 North 60th Street
                                                                                          Milwaukee, WI 53208
                                                                                        		414.774.6100
                                                                                        		richard.rogers@ar-solutions.biz
                                                                                         Legal Counsel        Richard Lovich, Esquire
                                                                                        		                    Stephenson, Acquisto, & Colman
                                                                                        		                    303 North Glenoaks Blvd. #700
                                                                                        		                    Burbank, CA 91502
                                                                                        		                    818.559.4477 | 818.559.5484
                                                                                                              rlovich@sacfirm.com

2                                                                                        The Journal of Healthcare Administrative Management
THEJOURNALFall - Freed Associates
CRIP
Certified Revenue
Integrity Professional

The AAHAM Certified Revenue Integrity Professional
exam is intended for anyone in the revenue cycle
industry to help ensure that facilities effectively
manage their charge master, and bill and document
appropriately for all services rendered to a patient.
This certification requires an in-depth, working
knowledge of various revenue cycle areas and
proper skill sets needed to increase revenue and
reimbursement for facilities. It also ensures that
proper charging takes place to maintain compliance
within the insurance payer programs.

The four hour online, proctored AAHAM CRIP
exam contains 250 multiple choice and true/false
questions. A score of 70% must be achieved on each
section of the exam to pass. The exams are held four
times a year; February, May, August and November.

The exam is comprised of four sections:
1. Overall Review of Charge Capture
2. Ancillary Services
3. Surgical Services and Procedures
4. Recurring Outpatients and Clinical Services

AAHAM CRIP Eligibility:The AAHAM CRIP exam is
only available to national AAHAM members,
in good standing. Candidates must have a
minimum of either two years of healthcare
experience or a two-year college or
university associate’s degree.

Log on to www.aaham.org for more
information and to order your Exam
Study Manual today!

Fall
Fall 2019
     2019                                               33
THEJOURNALFall - Freed Associates
LETTER FROM THE PRESIDENT

                                                                                                             Deadlines & Submission Guidelines
                                                                                                            The Journal welcomes submissions from AAHAM
                                                                                                             members. Submission deadlines are as follows:

                                                                                                                Journal Issue         Submission Deadline
                                                                                                                 Winter 2020           January 10, 2020

                                                                                                                         Send submissions to:
                                                                                                                      Executive Director, AAHAM
     John Currier, CRCE-I                                                                                          11240 Waples Mill Road, Suite 200
                                                                                                                          Fairfax, VA 22030
                                                                                                                         sharon@aaham.org

T      he 2019 ANI is now behind us. There is
       no doubt, it was a great one and if you
were not there, you missed out! This ANI was
                                                    as well as social events; places, times, speakers,
                                                    programs, etc. Those that have done this know
                                                    exactly what I mean. By the time I ran for
                                                                                                         n Please send a copy of your submission via email to:
                                                                                                         		Sharon@aaham.org.

                                                                                                         n Leave a one-inch margin on the top, bottom, and
                                                                                                           sides.
bittersweet for me, as my Presidency ends this      Chapter President, I had a good grasp on things
                                                                                                         n Use upper-and lower-case letters as you would in
year. I now get to enjoy the role of Chair of the   involving the Illinois Chapter. Therefore, as the      typing any correspondence.
Board as Lori Sickelbaugh takes over the Presi-     Chapter President, I appreciated all my officers,
                                                                                                         n Indent the first line of each paragraph five spaces.
dential duties of AAHAM.                            chairs and board members, having served in
      I am excited for Lori and KNOW she will       those positions.                                      n Include a cover page with the following information:
                                                                                                         			Author’s name, (degrees, certifications)
provide excellent leadership to our association.          As you know, as a Chapter President, I had     			Place of employment
A heartfelt thank you to the team: The Ex-          the privilege to serve on the National Board of      			Position
                                                                                                         			Address
ecutive Officers, Committee Chairs, Chapter         Directors, where I was a member of the mem-          			Phone/Fax number
                                                                                                         			AAHAM Chapter Affiliation (if any)
Presidents, STAT Association Management,            bership committee. I was fascinated at my first
Rich Lovich and Paul Miller. Please know that       board meeting, to see the organization, plan-        n Any article submitted for reprint in the Journal must
                                                                                                           be accompanied by written permission to reproduce
your commitment, dedication, and hard work          ning, and work that goes in to the operations          from the original source.
did not go without notice and appreciation. I       of this association. After my time as Chapter        n Do not use abbreviations or italics.
would like to express my appreciation to you        President, and sad that it was over, I got a call
                                                                                                         n All photos become the property of AAHAM, unless
that attended the ANI. I would also like to         from then President Laurie Shoaf asking me to          you specifically request that they be returned. Each
                                                                                                           picture should be accompanied by a listing of all in-
express my appreciation to all of our Corpo-        serve as her Chapter Development Committee
                                                                                                           dividuals in the picture (left to right). Black and white
rate Sponsors, whether it’s your local Chapter      Chair. Clueless at exactly what that meant, I          pictures reproduce better than color.
support, your National support, your Legisla-       graciously accepted.                                 n		All articles are subject to editing by AAHAM. AAHAM
tive Day support, your exhibit booth support,             The following January, there I was, Com-          reserves the right to hold articles for future Journal
                                                                                                            issues when space is limited.
your gifts in kind, your sponsorship of the ANI;    mittee Chair of the Chapter Development
                                                                                                         n		Articles referring to or endorsing specific products or
whatever it may be, thanks so much. We cannot       Committee, with my first task being in charge of       services will not be considered.
do it without your support, your attendance,        the Chapter Operations reports. Now known
                                                                                                            The Journal is published quarterly by the
your participation and your membership!             as the Chapter Excellence report. I found out           American Association of Healthcare Administrative
                                                                                                            Management, 11240 Waples Mill Road, Ste. 200,
      I pondered what to say to the Board of Di-    rather quickly what I had agreed to do!                 Fairfax, VA 22030. Opinions expressed in this
rectors as my parting message. I chose to talk            That was an exciting time and I learned a         publication represent the viewpoint of each author,
                                                                                                            and do not necessarily reflect the policy of AAHAM.
about succession planning; at both the Nation-      lot about our members and chapters. I loved             Advertisements do not necessarily imply sponsorship
al and the Chapter level.                           the experience. I ran for National Treasurer,           by AAHAM.

      I will use myself as the example, because     which was another eye-opening experience,               Subscriptions are included with AAHAM
I know that path. Initially, I got involved in      dealing with AR, AP, budgeting, etc. I also had         membership. Reprints are available from the
                                                                                                            National Office in portable document format (PDF)
the local level by serving on the Board of Di-      oversight of the Membership and Chapter De-             for a $75 fee per article. Prepayment is required.
rectors of the Illinois Chapter. From there I       velopment Committees. Next, I was elected                 © Copyright 2019 by the American Association of
served as committee chair for different areas of    as Second Vice President and in charge of the                Healthcare Administrative Management.

need. Then decided to move into the officer         Government Relations Committee and Legis-
role, starting as Second Vice President to “get     lative Day. That was also an exciting time and
my feet wet” if you will. Serving as First Vice     what a learning experience. Then I was elected
President really got me involved. First Vice
President is in charge of educational meetings                                   Continued on page 37                       www.aaham.org
4
THEJOURNALFall - Freed Associates
CRCS
Certified Revenue
Cycle Specialist

AAHAM certifications can give you a
powerful competitive advantage with
employers. Certifications demonstrate
that you have mastered the common
body of knowledge for your profession.
AAHAM Study Manuals will help
assist you in preparing for AAHAM
certification programs. These manuals
are the gateway to studying for and
passing these exams. The manuals
include review questions and study tips.

Log on to www.aaham.org for
more information and to order
your Exam Study Manual today!

   Fall 2019                               5
THEJOURNALFall - Freed Associates
WASHINGTON WIRE

                                                     When a Television Show
                                                       Becomes Reality
      Paul A. Miller, PLC
  Principal, Miller/Wenhold
      Capitol Strategies
AAHAM Congressional Liaison
  pmiller@mwcapitol.com

I   ’m sure everyone’s seen at least one episode
    of the Netflix hit television series House of
Cards. I’ve binge watched the series and found
                                                           I’m not going to try to convince you if the
                                                     President is guilty or innocent, that is for you
                                                     to decide. I did want to share with you what
                                                                                                         by Supreme Court Justice, John Roberts. Un-
                                                                                                         less we learn something new or the President
                                                                                                         turns on Republicans (which could happen)
myself shaking my head and smiling when              comes next, what it means for both parties and      the Senate, along party lines, with the Republi-
people would ask me if that’s really how Wash-       the upcoming election, and more importantly,        cans voting not to impeach and the Democrats
ington works. My response used to be “it’s a         what it means for AAHAM’s legislative agenda.       voting to impeach. Meaning, we have the sta-
television show, not reality. You can’t get away           Today, the House of Representatives led       tus quo. Yes, Trump has to live with history
with things like that in Washington.” Looking        by Speaker Nancy Pelosi voted 232-196 in            defining him as only the third President in U.S.
back, I think I may have been wrong. Now I           favor of beginning the impeachment process.         history, joining Bill Clinton and Andrew John-
simply say “I’m not sure.” I used to think House     Two Democrats joined with Republicans in            son, as the only other two Presidents to be im-
of Cards was a show based on a fictional char-       opposing moving forward with impeachment            peached.
acter, Frank Underwood. I kind of think now          hearings. Representative Collin Peterson (D-             So, starting in mid-November, the coun-
they might have stolen their scripts from real       MN), whose district Trump carried in 2016           try will be glued to their television sets watch-
life events taking place here in Washington.         by 30 points over Hillary Clinton, and Repre-       ing the real edition of the House of Cards. Im-
Like House of Cards, real life Washington took       sentative Jeff Van Drew (D-NJ), whose district      peachment comes at a risk for both parties.
some different twists today.                         Trump won by 6 points over Hillary Clinton          For Democrats, impeaching President Trump
      Today, kids woke up, put their Halloween       voted to protect their political future by siding   could backfire and make him stronger and
costumes on and headed off to school. Here           with the Republicans. Voting to proceed with        more popular with voters as it did for Bill Clin-
in D.C, we woke to a continuous celebration          impeachment would have likely cost both men         ton. Democrats risk over playing their hand,
from the night before with our baseball team,        their seats in the House in 2020. This matters,     meaning voters might look at this process
the Washington Nationals capturing their first       because Democrats could not stand in front of       and say Democrats spent a year investigating
World Series title ever. And, to top it off, we      the media and say the Caucus is united behind       the President with nothing to show for it and
braced for an 11:00a.m. vote on the House            this process. It also gave Republicans an op-       take their frustration out on them at the ballot
floor, which set in motion the rules and pro-        portunity to focus their messaging on unity,        box. This is a real possibility given there is a
cedures that would guide the House through           which boy did they.                                 large population of voters who don’t care the
the possible impeachment of President Trump.               Now that the Democrats have pulled the        President asked a foreign leader for dirt on his
And people wonder why so many in this town           band-aid off the scab, what comes next? Make        2020 rival Joe Biden in exchange for foreign
are ready to jump off a cliff. We can’t figure out   no mistake, the House will vote to impeach          aid. This group sees this as a non-story or what
if we’re suppose to be happy, disappointed, sad,     President Trump. It’s not a question of if, but     some view as a candidate (Trump) doing op-
or outraged. At any given moment this town           when. For some, a vote to impeach will be           position research on his opponent (Biden).
will turn on a dime and have you wondering           something they’ve wanted from the day the           This is why Speaker Pelosi has been so reluc-
what just happened. So, while half the city was      President was sworn into office. For others, it     tant to go down the impeachment path. She
celebrating a World Series win and kids were         will be just another effort to derail a President   was forced to hold this vote because her caucus
counting down the hours until trick or treat-        who has been “Making America Great Again.”          was getting antsy.
ing, the rest of us were counting down the                 After the House works its will, the Arti-          For Republican’s, they risk losing even
minutes until the official vote was to take place    cles of Impeachment will be sent to the United      more than the 40 seats they lost in 2018.
in the United States House of Representatives,       States Senate, where Majority Leader, Mitch         They already have 25 current members re-
which would officially begin the Trump im-           McConnell (R-KY) will schedule the official
peachment saga.                                      impeachment trial, which will be presided over                                    Continued on page 7

6                                                                                                The Journal of Healthcare Administrative Management
THEJOURNALFall - Freed Associates
WASHINGTON WIRE
continued from page 6                             harder and smarter. Congress will shutdown             ing millions trying to ensure arbitration is not
                                                  to a degree, but Democrats are going to have           in any final bill sent to the President. Today,
tiring. Most of these seats will be in play for   to prove they can impeach and govern at the            big money is pouring into Washington in an
the Democrats. Republicans run the risk that      same time. AAHAM has made great strides on             effort to scare members of Congress off from
something damning comes out during the im-        issues like surprise billing and the Telephone         supporting arbitration. Some have big money
peachment process, which will cause voters to     Consumer Protection Act (TCPA) and is not              while AAHAM has big ideas that work. It
take their anger out on those Republicans who     stopping now because of the impeachment                hasn’t been easy, but AAHAM is winning the
stood by the President. Watch how fast Repub-     distractions. Impeachment simply means AA-             battle and I’m confident it will win the day on
licans will run away from the President should    HAM has to work harder and be ready should             this issue.
public opinion shift even further towards the     any issues hit the floor of the House and Senate             Today Washington is not an easy town
pro-impeachment camp. What is something           for votes.                                             to maneuver. The rules change hourly. The
damning that could take Trump down today? I             AAHAM isn’t veering or shutting down             agenda changes by the minute. And, we have
don’t think we know. He’s admitted to a pay to    for the year. It can’t afford to. Part of the strat-   to deal with a Congress that at times looks like
play scheme with Ukraine. As did his personal     egy is to continue to meet with key allies in          it governs by Tweets. Today AAHAM’s pres-
attorney, Rudy Giuliani and the President’s       the House and Senate like Sen. Bill Cassidy            ence in Washington is more critical than ever
own Chief of Staff. All three later recanted      (R-LA). Last month AAHAM had the oppor-                before and why your leadership team hasn’t
and walked their admissions back. If these        tunity to sit down with Senator Cassidy to dis-        stopped coming back to Washington. They
admissions aren’t the smoking guns that will      cuss the critical need for an arbitration clause       come to make sure the hard work you put in
turn voters against the President, I’m not sure   to be added to any surprise billing legislation        during Legislative Day wasn’t for nothing.
the Democrats have one that will matter to a      that hits the President’s desk for his signature.            So, grab a bowl of popcorn, a beer and
large segment of voters next November. We’re      AAHAM continues to meet with key lawmak-               get ready for the worst show on earth to be-
about to find out what Frank Underwood, I         ers on both sides of the aisle on this issue and is    gin. Just know that while this train wreck is
mean President Trump will do next.                making progress. In addition to having to deal         taking place, your leadership team is working
      So, what does this all mean for AAHAM?      with the impeachment distractions, AAHAM               overtime to make sure your voice is still being
Well, it means you will need to work longer,      is having to battle big money groups spend-            heard and your issues are being addressed.

Fall 2019                                                                                                                                              7
THEJOURNALFall - Freed Associates
How Do You Handle

           “Primary Care
                First Model”
                                                                       Transactions? (Part One)

                                                   cian practices. CPC+ is a regionally-based,         as maintaining the quality patient care associ-
         By Rob Borchert, CRCE-I                   multi-payer care delivery and payment model         ated with both the simpler and more complex
     Principal, Federal Advisory Partners          that includes 2 separate tracks. Depending          diagnostic conditions. Thus, we move into the
    Member of the AAHAM Virginia Chapter           on their care delivery and health information       “Primary Care First Model options.”
          rob@bpa-consulting.com                   technology (IT) capabilities, practice may ap-           Primary Care First Model Options is a
                                                   ply to either Track 1 or Track 2 of the CPC+        set of voluntary 5-year payment options that

T      he Center for Medicare and Medicaid
       (CMS) is continually modelling vari-
ous types of plans and programs in striving to
                                                   program. Track 1 is intended for practices
                                                   that have the health IT and other basic infra-
                                                   structure necessary to deliver comprehensive
                                                                                                       reward value and quality by offering an inno-
                                                                                                       vative payment structure to support delivery
                                                                                                       of advanced primary care. Primary Care First
minimize their payouts but at the same time        primary care. Track 2 is intended for practices     is based on the underlying principles of the
expressing the “quality of care” agenda. We        proficient in comprehensive primary care that       existing Comprehensive Primary Care Plus
have seen many changes since the first ma-         are prepared to increase the depth, breadth,        (CPC+) model design
jor change of Resource-Based Relative Value        and scope of medical care delivered to their pa-    • Prioritizing the doctor-patient relationship
Scale (RBRVS) back in 1992. Over the past 17       tients, particularly those with complex needs.      • Enhancing care for patients with complex
years, CMS has collected a vast database of in-    Members of the CPC+ program are paid on a              chronic needs and
formation regarding the treatment of patients      “per beneficiary per month (PBPM)” system           • High need, seriously ill patients
with both various diseases and specific dis-       known as a “Care Management Fee (CMF).”             • Reducing administrative burden, and
eases. Treatment patterns, associated tests and    For Track 1, the average PBPM is $15; for           • Focusing financial rewards on improved
procedures, timelines for treatment and prog-      Track 2, the average PBPM is $28. The pay-             health outcomes
nosis stability, etc. have provided both CMS       ments for these tracks are broken down into              Primary Care First Model Options will be
and numerous health insurance companies to         tiers, which consist of diagnosis from the “Hi-     offered in 27 regions of the U.S. in 2020. Some
fine tune the data and more importantly align      erarchical Condition Category (HCC).” Each          of these states and regions have previously par-
the data (both diagnosis and practice patterns)    tier is part of the quartiles associated with the   ticipated in the CPC+ program so it will be a
with various reimbursement strategies. There       HCC; the first quartile pays the lowest rate        matter of remaining in their current choice or
have been reductions in the relative value units   PBPM and the fourth tier pays the highest.          applying for this new model. The statewide of-
(RVUs) as well as combinations of procedures       This program continues and offers practices         ferings will be for:
with one price. We have seen Ambulatory Pa-        the ability to assess their operations and pro-     • Alaska
tient Groups (APGs) and Ambulatory Patient         fessional care standards as reflected in their      • Arkansas
Classification (APCs) developed and imple-         own data submitted to CMS. With all of this         • California
mented to further strive to reduce payments        data collected over the last couple of years,       • Colorado
for physician services. The “experiments” and      CMS is offering a set of new models that can        • Delaware
strategies continue.                               further challenge practice behavior. For pa-        • Florida
      In 2017, Comprehensive Primary Care          tient accounting, it becomes an area for new        • Hawaii
Plus (CPC+) was initiated in 14 regions of our     strategies to take place in properly and compli-
country involving 53 payers and 2,891 physi-       antly billing and collecting for services as well                               Continued on page 10

8                                                                                               The Journal of Healthcare Administrative Management
FALL2019
Fall 2019   9
continued from page 8                                model provides participating practitioners          sociated with the various elements. We can all
                                                     with the freedom to innovate their care de-         accept the flat primary care visit fee of $50.52
•  Louisiana                                         livery approach based on their unique patient       (adjusted regionally). To this is added a popu-
•  Maine                                             population and resources. The program re-           lation-based payment of PBPM. This payment
•  Massachusetts                                     wards participants with additional revenue          is tied to the average hierarchical condition
•  Michigan                                          for taking on limited risk based on “easily un-     categories which are segmented into 5 groups.
•  Montana                                           derstood, actionable outcomes”…says CMS.            The payments for this range based on the over-
•  Nebraska                                          CMS will use a focused set of clinical qual-        all risk factor of the patient population. So, this
•  New Hampshire                                     ity and patient experience measures to assess       is the first part of the standard payment struc-
•  New Jersey                                        quality of care delivered at the practice. There    ture. The 10% incentive is an annual consider-
•  North Dakota                                      are certain standards that the practice must        ation based on if the practice met the quality
•  Ohio                                              meet that reflect quality of care. These mea-       benchmarks established for them.
•  Oklahoma                                          sures were selected to be actionable, clinically           The final piece of this payment structure
•  Oregon                                            meaningful and aligned with CMS’s broader           is 50% which is broken into three sections: na-
•  Rhode Island                                      quality measurement strategy. Measures in-          tional adjustment, cohort adjustment, and con-
•  Tennessee                                         clude:                                              tinuous improvement adjustment. This model
•  Virginia                                          • A patient experience of care survey               payment is scheduled to be paid on a quarterly
     The regions offering this model are:            • Controlling high blood pressure                   basis and each section has a part of the total
• Greater Buffalo, New York                          • Diabetes hemoglobin A1c poor control              50%. The first section is national adjustment
• Greater Kansas City, Missouri and Kansas           • Colorectal cancer screening and                   of 10%. This addresses the question “is prac-
• Greater Philadelphia                               • Advance care planning                             tice performance above the national acute hos-
• North Hudson-Capital region, New York                    Practices will be incentivized to deliver     pital utilization minimum benchmark?”…yes
• Northern Kentucky                                  patient-centered care that reduces acute hos-       or no. The next section is known as the cohort
     Primary Care First addresses the needs          pital utilization. This model focuses and is        adjustment and ask “is the practice performing
of Medicare beneficiaries from chronic condi-        oriented around comprehensive primary care          in the top 50% of Primary Care First practices?
tions to seriously ill patients. This is addressed   functions:                                          If yes, the practice is eligible for an adjustment
in the fact that there are 2 models, Primary         1. Access and continuity                            of up to 34% based on performance compared
Care First focusing on advance primary care          2. Care management                                  to peers. Data review coming from CMS will
and Primary Care First for seriously ill patients    3. Comprehensiveness and coordination               have to be closely examined when this infor-
(SIP) focusing on the needs of patients with         4. Patient and caregiver engagement                 mation is released. You may have to do some
highly serious illness, hospice or palliative        5. Planned care and population health               investigation yourself to validate published
care. Part Two of this article will address more           The participation in this CMS model is        findings. You should also ask how all of this
specifics regarding the SIP model.                   open to all primary care practitioners certified    data is collected and evaluated by CMS in its
     Primary Care First focuses on the needs         in internal medicine, general medicine, geriat-     decisions. The last 16% consideration is based
of chronic condition patients by creating a          ric medicine, family medicine and hospice and       on continuous improvement which means
seamless continuum of care and accommo-              palliative medicine. The SIP model will focus       “did the practice achieve their acute hospital
dates a continuum of interest providers. The         on the key certifications of geriatric medicine,    utilization improvement target?”
payment options test whether delivery of ad-         hospice and palliative medicine.                           Each of these sections in the payment
vance primary care can reduce total cost of                The payment mechanism for these mod-          structure are also adjusted based on where the
care, accommodating practices at multiple            els has, supposedly, been designed to be sim-       practice falls into the percentile levels. For
stages of readiness to assume accountability         ple. There is a flat primary care visit fee added   instance, if the practice performance falls into
for patient outcomes. This model will focus on       to a population-based payment (PBPM) for            the 40 to 60 percentile level, the practice will
advanced primary care practices ready to as-         the practice. To this, there is a quarterly per-    receive a 20% boost, not the 34% potential al-
sume financial risk in exchange for reduced ad-      formance-based adjustment providing up to a         location. Confused yet?
ministrative burdens and performance-based           50% increase in revenue based on the measures              As professionals, we are asked to manage
payments. Based on all the data collected,           discussed above. There is also a 10% incentive      and lead in the patient accounting arena. Mod-
CMS will prioritize patient choice in the as-        to reduce costs and improve quality (e.g. low       els like these can be confusing not only in col-
signment of Medicare beneficiaries to Primary        hospital admission rate). Sound simple? Well,       lecting and validating the data but in explain-
Care First practices.                                it can be stated as simple but you should rec-      ing the results to others.
     Although this may sound different, this         ognize there are a number of calculations as-

10                                                                                               The Journal of Healthcare Administrative Management
2019

AAHAM ANI

                 October 9-11, 2019
                      Caesars Palace
                    Las Vegas, Nevada

Summer
Fall
Fall 2019
     2019 2019                          11
                                        11
2019 AAHAM Annual National Institute

       This year’s ANI was fantastic, great speak-                                                      for more topical educational sessions. After a
ers, wonderful educational sessions, fabulous                                                           quick break, everyone gathered for the popular
exhibitors, generous sponsors and more net-                                                             Thursday night networking reception, “All In
working opportunities than ever!                                                                        Gaming Night” and learned how to play Craps,
       After a delicious Wednesday kick-off buf-                                                        Roulette, Poker and Black Jack while enjoying
fet lunch, AAHAM President John Currier,                                                                sliders, wings and a tater tot bar. Party goers
CRCE, officiated the annual business meeting                                                            got into the Vegas spirit and came dressed as
and awards ceremony where he presented the           ecutive and professionally certified members       their favorite Las Vegas performers.
Journal awards and recognized our outgoing           attended the annual CRCE/CRCP Breakfast                 On Friday, attendees started their morn-
and incoming executive officers                      and awards ceremony. Awards included the           ing off with coffee and snacks with the exhibi-
       The prestigious Chapter Excellence, Pres-     Certification Excellence awards for high-          tors while completing their ballots for Best
ident’s and Bill Spare awards were bestowed as       est exam scores and awards for chapters with       Booth Design, Best Giveaway, Friendliest
well as a special gift to outgoing Chair of the      the most certified members. After coffee and       Booth Team and Best Sales Presentation. Af-
Board, Victoria (Vicki) Di Tomaso, CRCE.             snacks with the exhibitors, everyone enjoyed       terwards, they gathered in the exhibit hall for
Keynote speaker, Patrick Sweeney presented           keynote presenter Lindsay Boccardo’s inter-        a final buffet lunch and exhibitor drawings.
the opening keynote session, “Using Fear as          esting session, “Motivation and the Millen-        The afternoon kicked off with the popular
Fuel” about his experience of facing fear head       nial Mindset: Harnessing a Multigenerational       panel discussion, “Price Transparency” which
on after being diagnosed with Leukemia, and          Workforce” about how engaging your multi-          impacts all providers of care. The day ended
how he learned life’s secrets to success. Later,     generational can help you maximize the value       with the closing session, “Healthcare, Politics,
first time attendees and new members met and         of generational differences on your team.          and Trump: Separating the Politics from the
mingled with the AAHAM Board of Directors.                Afterwards, attendees enjoyed a tasty         Policy” by Paul Miller, AAHAM’s Govern-
The evening culminated with a lively welcome         lunch buffet in the packed exhibit hall when the   ment Affairs Liaison. After prize drawings, the
reception in the spacious exhibit hall, where        concurrent sessions ended. Awards for chapter      ANI came to a close, but everyone promised to
attendees enjoyed delicious appetizers and vis-      milestones, achievement, retention and $9,000      meet again at next year’s ANI in New Orleans,
ited our fantastic exhibitors.                       in scholarship winners were also announced.        Louisiana, at the popular Sheraton New Or-
       On Thursday, almost one hundred ex-                Later, the group filled the meeting rooms     leans hotel, right in the French Quarter.

                           The following awards were presented at the ANI this year:
Bill Spare National Recognition Award                                         National President’s Award
The Bill Spare National Recognition Award is given to an individual           The National President’s award is a special award the President makes
nominated by their peers for recognition of having excelled in the pro-       to recognize a member who they feel has made an exceptional contribu-
motion of their chapter and the profession of healthcare administrative       tion at the national level towards furthering our noble profession.
management.                                                                   • This year it went to outstanding member and Treasurer, Kenny Ko-
• This year it went to stellar member Lisa Laudeman, CRCE, President             erner CRCE, of the Illinois Chapter.
  of the Pennsylvania Keystone Chapter.

Chapter Excellence Award
The Chapter Excellence Award recognizes AAHAM chapters for excel-              Chapters with 61-99 National Members
lence in pursuing the goals of AAHAM. “Excellence” is defined as               First Place: The Wisconsin Chapter
outstanding, innovative and balanced performance in four categories:           Second Place: The South Dakota Rushmore Chapter
Programs and Activities in Support of AAHAM’s Mission, Education
                                                                               Chapters with 100-199 National Members
Programs, Professional Development, and Membership Development.
                                                                               First Place: The Pennsylvania Keystone Chapter
Chapters with under 60 National Members                                        Second Place: The Vermont/New Hampshire Twin States Chapter
First Place: The Massachusetts Chapter
                                                                               Chapters with more than 200 National Members
Second Place: The Connecticut Chapter
                                                                               First Place: The Maryland Chapter
                                                                               Second Place Tie: The Virginia Chapter and Illinois Chapter

12                                                                                               The Journal of Healthcare Administrative Management
2019 AAHAM Annual National Institute

Journal Award                                                              Leslie A. Hampel Award
The Journal awards are divided into three categories based on the num-     The Leslie A. Hampel Award was awarded to the Florida Sunshine
ber of national members within a chapter. The criteria that the judging    and the Virginia Chapters for having the most new CRCE certified
is based upon are divided into the following sections: Visual/Graphics,    members. The Maryland Chapter won for having the most new CRCP
Text/Articles, Organization/Production and an Overall Evaluation.          certified members and the most new CRCS certified members. The
                                                                           Philadelphia Chapter won for having the most new CRIP certified
Chapters with 61-99 National Members
                                                                           members. The Illinois Chapter won for having the most new CCT
First Place: The Pennsylvania Three Rivers Chapter “Reflections”
                                                                           certified members.
Second Place: The Minnesota Gopher Chapter “Gopher Tracks”

Chapters with 100-199 National Members
                                                                           Certification Excellence Award
                                                                           The Certification Excellence Award was awarded to Makayla Gerard
First Place: The Pennsylvania Keystone Chapter “The Keystone
                                                                           CRCE-I of the Vermont/New Hampshire Twin States Chapter for hav-
Journal”
                                                                           ing the highest score on the CRCE-I exam. Carrie Kuennen, CRCE-P,
Second Place: The Vermont/New Hampshire Twin States Chapter
                                                                           of the Iowa Hawkeye Chapter won for having the highest score on the
“Ledyard Ledger”
                                                                           CRCE-P exam. Jane Patrock, CRCP-I of the Maine Pine Tree Chapter
Chapters with more than 200 National Members                               won for having the highest score on the CRCP-I exam and Tara Gillon,
First Place: The Maryland Chapter “AAHAM Connection”                       CRCP-P of the Florida Sunshine Chapter won for having the highest
Second Place: The Florida Sunshine Chapter “The Florida Buzz”              score on the CRCP-P exam.
All journal award submissions were evaluated complimentary by an outside   Scholarship Awards
public relations firm, the Ehlers Group, www.theehlersgroup.com.           The scholarship awards are given to deserving members and children
                                                                           of members to assist in college tuition, books and expenses. Members
Carolyn Gostomski Award                                                    who win receive $2,500 and children of members receive $1.000 each.
The Carolyn Gostomski Membership Achievement Award recognizes              $5.00 of your annual dues helps fund this worthwhile cause.
the efforts of chapters who have increased their national members by a
                                                                           Members who won this year were:
specified percentage. The winners were:
                                                                           Joshua Johnson, CRCE-I from the Illinois Chapter
Chapters with under 60 National Members                                    Dayle Harlow, from the Nebraska Aksarben Chapter
The Missouri Hawthorn Chapter
                                                                           Children of members who won this year were:
Chapters with 61-99 National Members                                       Nicholas Clark, son of Karen Clark, CRCS-I from the Maine Pine Tree
The Ohio Western Reserve Chapter                                           Chapter
                                                                           Angelina Gagliano, daughter of Lisa Gagliano, CRCE-I from the New
Chapters with 100-199 National Members
                                                                           Jersey Chapter
The Vermont/New Hampshire Twin States Chapter
                                                                           Paige Morgan, daughter of Frederick Morgan, CRCE-I from the Mary-
Chapters with more than 200 National Members                               land Chapter
The Western Region Chapter                                                 Alexander Zawojski, son of Maryann Zawojski from the New Jersey
                                                                           Chapter
The National Membership Retention Award
                                                                           Milestone Award
recognizes the efforts of chapters who have retained their national
                                                                           We would like to commend the following chapter on reaching mile-
members by a specified percentage:
                                                                           stone anniversaries in 2019:
Chapters with under 60 National Members
The Northeast Pennsylvania Chapter                                         35 Years
                                                                           The Utah MountainWest Chapter
Chapters with 61-99 National Members
The South Dakota Rushmore Chapter                                          Vendor Awards
Chapters with 100-199 National Members                                     IC System won for the “Friendliest Booth Team”
The Carolina Chapter                                                       RSource Healthcare won for the “Best Giveaway”
                                                                           KeyBridge Medicare Revenue Care won for the “Best Booth Design”
Chapters with more than 200 National Members
                                                                           Nemadji won for the “Best Sales Presentation”
The Illinois Chapter
                                                                           Congratulations to all of our winners!

Fall 2019                                                                                                                                         13
2019 AAHAM Annual National Institute

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2019 AAHAM Annual National Institute

Fall 2019                                      15
2019 AAHAM Annual National Institute

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2019 AAHAM Annual National Institute

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2019 AAHAM Annual National Institute

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2019 AAHAM Annual National Institute

            A special thank you to our sponsors for their generosity and support of AAHAM and our mission:

                   ApprioHealth				                           Parathon by JDA eHealth Systems			         MyCare Finance.com

            Law Offices of Stephenson, Acquisto & Colman 		   NHI Billing Services			          Commerce Healthcarea

Fall 2019                                                                                                                     19
Accelerate Your

Organizational
     Transformation
                                                          by Taking These Five Key Steps
                                                        were still not fully supportive of restructur-       its restructuring needs and execute on them.
                  By Alex Go                            ing. Unsurprisingly, their prior restructuring    4. Address your toughest decisions first – Once
       Vice President, Freed Associates                 efforts had failed, despite multiple interces-       leaders and staff members have analyzed and
          atg@freedassociates.com                       sions by external consulting firms.                  identified the greatest needs for restructur-
                                                     2. Determine and communicate your vision                ing success, courageously tackle these high-

A     s organizations evolve and grow, they also
      inevitably need to adapt and occasionally
restructure their processes, systems and even
                                                        for success – Plan to communicate not only
                                                        the “what” of your restructuring but also the
                                                        “why.” Employees need to understand the vi-
                                                                                                             est areas first. If this involves personnel de-
                                                                                                             cisions, handle it as you would want done
                                                                                                             for yourself. The examples you set in your
teams. It’s a necessary part of success for any         sion, rationale and context for your desired         decision-making, in terms of decisiveness
healthy organization. Done well, restructuring          changes to support them. Paint a picture that        and consideration of others, will establish
can weed out operational inefficiencies, boost          enables employees to envision your desired           the tone and likelihood of success for your
morale and improve overall productivity and             future state and rally behind the direction.         future efforts.
performance. Handled poorly, restructuring           		 Prospects improved for a restructuring an         		 While a company’s restructuring did not
can be disruptive and unnecessarily drive qual-         organization’s finance department when it            involve downsizing, it still meant multiple
ity employees away.                                     began working to determine its future needs          new roles, responsibilities and processes. By
      Whether you’re about to undertake a re-           and engaged its employees in the decision-           previously articulating the “big picture” ne-
structure or it’s on the horizon, how can you be        making process. This new collaboration cre-          cessity of these changes, and engaging staff
sure it goes well? You’re more likely to achieve        ated a consensus for a revised department            throughout the restructuring process, the
a successful restructuring when adhering to the         structure.                                           company’s leaders were able to work collab-
following five critical steps.                       3. Give your restructuring the transparency and         oratively with team members to achieve suc-
1. Commit to a successful organizational trans-         support needed to succeed – The single most          cess.
   formation – Your restructuring will not suc-         important factor in restructuring success is      5. Think long-term needs, then prioritize into
   ceed until the organization’s leaders and their      leaders who prominently and proactively              logical phases of work – It’s easy in restruc-
   direct reports are aligned around the neces-         “walk the talk.” You need to regularly cham-         turing to think primarily in terms of physical
   sity of an organizational transformation, the        pion and communicate about the restructur-           operations, such as eliminating inefficien-
   steps to get there and the effort required. If       ing process, especially amid inevitable delays       cies and getting the right people in the right
   operational or internal political reasons are        or setbacks. Your leaders need to make them-         places. Your work does not end there. Think
   keeping you from making that kind of com-            selves accessible to those directly leading the      of what’s needed long-term. This can range
   mitment to restructuring, your likelihood of         restructuring. Provide these managers with           from ensuring your changes are delivering
   success greatly lessens.                             the coaching, training and resources they            their intended operational benefits to sup-
		 Consider the example of a large health               need to succeed.                                     porting cultural shifts necessary to support
   system which had expanded through ac-             		 Leaders in a newly restructured organi-              your changes.
   quisitions and was still trying to operate as        zation did not fully understand the respon-
   if were a smaller single-entity hospital. The        sibilities and challenges of key departments           Once a company implemented its new
   health system’s processes were fragmented            and thus could not help these areas prioritize    structure, roles and processes, attention turned
   across entities and employees were function-         their work and create efficiencies. To address    toward engaging senior-level leaders on a
   ing under outdated job descriptions, creating        this deficiency, this organization brought in     phased implementation strategy. This included
   duplicative work and staff frustration. De-          an experienced external resource to provide
   spite these issues, the organization’s leaders       the sage counsel needed to objectively assess                                  Continued on page 21

20                                                                                                The Journal of Healthcare Administrative Management
continued from page 20                             and thanking staff for their ongoing support,       to describe your organization. By commit-
                                                   knowing it would be vital for the organization’s    ting yourself to these five critical restructuring
updating department policies and procedures        long-term success.                                  steps, including properly leading it and ensur-
and providing corresponding staff training.             Restructuring initiatives often have a less-   ing the availability of sufficient resources, you
Along the way, the organization made a point       than-stellar reputation due to ill-planned and      are more likely to succeed and retain the good-
of celebrating all major restructuring successes   poorly executed efforts. This does not need         will of your workforce.
Fall 2019                                                                                                                                             21
Encourage Courage,
                                                                          How Fear Can Fuel Success

                                                      a culture of courage that will have five amazing       lem uncovers the best solution, or someone
             By Patrick Sweeney                       effects on your organization:                          who hasn’t done the same thing the same way
              www.pjsweeney.com                                                                              for years thinks of a new method. Those ideas
                                                      #1 Creates an environment of safety and                only come forward if the team has the courage

D      o you remember your first week at work?
       You probably got up extra early to get
ready, put on the perfect outfit, made sure you
                                                      trust
                                                            If you are working at a place where you are
                                                      encouraged to take risks, to face your fears, to
                                                                                                             to speak up, even if they aren’t the highest paid
                                                                                                             person in the room.

were the first one to the office, and attacked        make mistakes and even to fail, you are more           #5 Saves a ton of energy
your new position with the energy of a ten-           likely to be creative, innovative, and more dar-             It is so tiring spending your day trying to
year old trick-or-treating on a sugar high. Part      ing than the competition.                              read the minds of other people. In a toxic work
of your motivation was undoubtedly fear, you                                                                 environment where fear is used to manipulate
might have used fear of failure in a healthy way      #2 Attracts the best employees                         and intimidate, employees waste half of their
to motivate you to do a great job and work                  The most productive, driven and happy            day trying to figure out the chess game of inter-
hard. But you likely made some fear-based             employees are those with the confidence and            nal politics. Ambitious employees try to figure
choices that, in retrospect, look pretty silly now.   courage to be authentic. If you practice push-         out the answers their boss wants to hear, while
Were you afraid to ask for advice because you         ing out of your comfort zone, then you are less        tenured staff is terrified of change or try to pro-
thought you’d look stupid? Maybe you didn’t           likely to be concerned about image, protocol,          tect their knowledge so they will remain neces-
speak up when you had the best idea because           or trying to be someone you are not. Authen-           sary. These fear-based behaviors are why more
you were the “new guy.” We’ve all been there at       ticity requires courage, and when companies            than 60% of American’s hate their job and can’t
some point. It’s in that spirit that I’m assigning    encourage their team to be themselves and are          wait for the weekend.
you a task this week. You have to find the new-       accepting, amazing things happen.
est members of your company and encourage                                                                         Keep in mind that hate, anger, and judg-
them to act with courage. You are their new           #3 Puts a spotlight on opportunities                   ment are not our enemies. The thing that keeps
courage coach.                                              When the amygdala in your brain acti-            us from living the life of our dreams, a life of
     Think about all the things that took you a       vates, it’s telling you to fight, flee or freeze be-   harmony, peace and love, is fear. If we can be
long time to build up the courage to do. Maybe        cause there is a chance in the world of the cave-      strong enough to recognize when fear is mak-
it was presenting to the whole executive team         man that you might get hurt or die. Usually it’s       ing us react, and realize it is just a two-million-
or suggesting an innovative idea, perhaps go-         elimination from the tribe or not looking the          year-old piece of software running on our lizard
ing on-site to a hospital. Whatever you wish          most attractive that our primal mating wiring is       brain, we can let it go. It’s fear that causes hate
you did earlier in your career, I want you to find    trying to guard against. The ironic part is that       and anger. If you can help someone who does
someone in your organization and coach them           when the amygdala activates, it is almost always       not have the same self-awareness and confi-
to do that thing. I want you to encourage cour-       a sign there is a big growth opportunity that has      dence that you have, it will help develop their
age. It will make you a happier and better per-       just revealed itself. If you are open to those mo-     character and make you stronger. You need to
son for changing someone’s life, and it will help     ments, they build up into an amazing career.           make choices that are not about survival but
someone grow in confidence. Even if you are                                                                  about happiness, love, success and fulfillment.
not the CEO, you can be the change you want           #4 Results in the best ideas                           Learning to use fear as fuel is what gives us the
to see in your company. You can help engineer             Oftentimes, a new set of eyes on a prob-           strength to do that.

22                                                                                                   The Journal of Healthcare Administrative Management
Fall 2019   23
Value-Based
Reimbursement
      Management
                                                   • Infection rates                                   tively participate in a VBR program. This step
By Ruchir “Ricky” Patel, MHA, LSSGB                • Costs                                             also outlines areas where an organization may
          Managing Consultant,                     • Customer service metrics                          be performing optimally from a cost or quality
         Federal Advisory Partners                       Hospital managed care departments have        perspective that could be beneficial within an
        RPatel@federaladvisory.com                 traditionally been responsible for payer reim-      VBR arrangement.
                   And                             bursement contracts and have now taken on             Step 2: Supplemental Site Research
     Tim Borchert, MBA, CHFP, PMP                  the responsibility of managing the many items             Once the overview of the organization’s
   President, Federal Advisory Partners            related to value-based programs. The additional     capabilities related to a VBR program are
  Member of the AAHAM Virginia Chapter             complexity of value-based contracts requires        identified, hospital managed care organiza-
     TBorchert@federaladvisory.com                 working with data sets and hospital depart-         tions should seek to dive deeper to understand
                                                   ments that may not be familiar to a traditional     willingness and abilities to participate at the

V     alue-based reimbursement (VBR) pro-
      grams have been in place for many years
and are expected to be even more prevalent in
                                                   managed care department and its role/func-
                                                   tions. The following key steps outline Managed
                                                   Care and Business Administration functions
                                                                                                       department level. Buy-in from key administra-
                                                                                                       tive, IT, and clinical leaders should be obtained
                                                                                                       to ensure initial and long-term success. Ad-
the healthcare reimbursement arena for many        that should be carried out to ensure appropri-      ditionally, KPIs should be reviewed and dis-
more years to come. The Centers for Medicare       ate structures are in place effectively manage      cussed along with ensuring the resources will
and Medicaid’s (CMS) Shared Savings models         VBR programs:                                       be available to monitor and deploy initiatives
have demonstrated program success in cost sav-       Step 1: Analytics, Prioritization and             to increase performance. Continuous review
ings and the increase in collaboration and qual-                    Triage                             of KPIs should also occur to ensure alignment
ity have made these reimbursement programs               Analytics play a major component in VBR       to VBR programs. This engagement will also
“in-demand” versus being a popular buzz word.      agreements, specifically quality and customer       allow for more insight into patient focused de-
This shift from volume to value has presented a    service data. An organization looking to begin      partments related to patient satisfaction/cus-
new dimension of back-end revenue cycle man-       a VBR arrangement with a payer should under-        tomer service, as these elements are prevalent
agement and demonstrates the critical need to      stand the key metrics to be tracked and then        within VBR programs. Finally, this should be
analyze and coordinate activities between key      look within the organization to assess those        conducted within the entire care team as many
healthcare business and clinical functions that    metrics. The availability and standing of those     other clinical and administrative areas serve as
are not in the traditional revenue cycle.          metrics should be the primary focus here. Hos-      key inputs for integrated care and VBR pro-
     VBR programs are expanding within CMS         pital managed care organizations should work        gram coordination.
and have also become widespread within com-        with quality and clinical leaders to understand               Step 3: Payer Outreach
mercial insurance plans. In fact, payers across    the availability of such data, performance, and           Once a greater understanding of internal
the nation have incorporated value-based ele-      trends. Additionally, understanding they key        metrics, performance, and abilities for key de-
ments within existing reimbursement struc-         systems, tools, priority service lines, and Key     partments to implement improvement efforts,
tures or are offering separate provider terms      Performance Indicator’s (KPIs) is imperative        managed care should develop a plan to begin
based on value-based elements, some of which       to knowing your organization from a VBR             payer engagement. Most payers have existing
are outlined below:                                perspective. This step is critical as it lays out   VBR programs, but the details may not be pub-
• Readmission rates                                the foundational items from a value perspec-        licly available. Managed Care should assess the
• Preventative care measures                       tive and where an organization may need to
                                                   focus greater attention or resources to effec-                                   Continued on page 26

24                                                                                             The Journal of Healthcare Administrative Management
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