TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum

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TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
STRONG
TOGETHER

 MEDIA KIT 2021
TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
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                                                                CONTENTS
                                                                Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3

                                                                Communication channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                    4

                                                                Our strong brands for your success. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                           5

                                                                An overview of our digital range. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                       6

                                                                Our Portals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7

                                                                An example of a crossmedia campaign. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                                  8

                                                                BEAUTY FORUM Germany Edition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

                                                                BEAUTY FORUM MEDICAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

                                                                BEAUTY FORUM BUSINESS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

                                                                BEAUTY FORUM NAILPRO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

    PUBLISHER INFORMATION                                       BEAUTY FORUM Austria Edition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
    EDITOR AND PUBLISHER:
                                                                COSSMA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
    Health and Beauty Germany GmbH
    Ludwig-Erhard-Str. 2 | 76275 Ettlingen | Germany            BEAUTY FORUM Digital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
    Tel.: +49 (0)7243 7278-0 | Fax: +49 (0)7243 7278-227
    www.health-and-beauty.com                                   BEAUTY FORUM Fairs, Events & Awards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
    Commercial Register: HRB 108901 Mannheim
                                                                Locations & Licences. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
    Managing Director: Georg von Griesheim
    Bank details: Deutsche Bank
                                                                Contacts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
    BIC DEUTDESM660
    IBAN DE05660700040021601000
                                                                Printing data & General Terms and Conditions of Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
    VAT ID No.: DE813440463
    VAT No.: 31192/37758                                        Dates 2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

    Founding member VCP (Verband Cosmetic Professional e.V.),
    Member in sponsoring group.
    www.vcp.eu                                                  Photos: Foto Fabry; REDPIXEL.PL (Back)
TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
DEAR CUSTOMERS AND PARTNERS,
                                                                                    COVID-19 and its impact mean that some of us will look back on 2020 as a “lost” year. Luckily our industry overall
                                                                                    seems to be more crisis-proof than others, allowing us to look forward to a future which will once again be successful.
                                                                                    The past months have been challenging for everyone, forcing us to develop new approaches for our communications,
                                                                                    product sales, business models and working environments.
                                                                                    Live events were impossible for a long period of time, however this generated new ideas and concepts, many based
                                                                                    on digital technology. The accelerated trend is set to continue and we too will focus our attention on developing such
                                                                                    offerings in our portfolio.
                                                                                    Going forward there can be no doubt that live events such as fairs, congresses, symposiums and workshops –
                                                                                    accompanied and supplemented by digital events – will regain their status as important communication and sales
                                                                                    platforms for our industry. Current surveys show that the industry is clearly in favour of this.
                                                                                    We too have significantly expanded our portfolio of digital events and have, for example, been able to hold a number
                                                                                    of high-quality congresses as successful purely online events. All congresses were accompanied by crossmedia
                                                                                    campaigns and have prepared the ground for future crossmedia events.
                                                                                    Over and over again we have been able to demonstrate our strength in the triad of print media, online media and live
                                                                                    communication. crossmedia connectivity is the key to success – both for us and for you, the beauty industry
                                                                                    businesses which carry out advertising!
                                                                                    We have developed a range of new offerings for 2021 and we would like to recommend them to you in addition to the
                                                                                    tried-and-tested communication products included in this media kit. The print runs for some of the existing print
                                                                                    media will also be adjusted. In addition to this, we have used the corona period to update and reorganize our data
                                                                                    files. Based on this work and also to save costs, we will be reducing the number of free issues and marketing mailers
                                                                                    which we send out in future.
                                                                                    The BEAUTY FORUM NAILPRO will be relaunched in a new, more stylish form. A new title and new content which
                                                                                    expands the target reader group plus more options for extra content will give the magazine fresh impetus. The
                                                                                    detailed concept will be available soon, with the relaunch planned for 2021.
                                                                                    Our online offerings have developed well in recent years, steadily expanding their range while also being continuously
                                                                                    improved. Challenges in this segment include the handling of multiple Google updates every year, each of which make
                                                                                    adjustments necessary. In future we plan to use professional SEO tools and carry out more keyword optimization of
                                                                                    content.
                                                                                    As you can see, we are always responding to current issues and are thus well equipped to emerge from the 2020
                                                                                    crisis stronger than ever before and with the confidence that, working together with you, we can shape the industry’s
                                                                                    future.

                                                                                    Marcus Reichel                                              Achim Erndwein
                                                                                    Director Media Publishing                                   Director Events & Sales

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    Introduction     Crossmedia     BEAUTY FORUM      BEAUTY FORUM   BEAUTY FORUM      BEAUTY FORUM     BEAUTY FORUM        COSSMA        BEAUTY FORUM     BEAUTY FORUM Contacts, Locations & Printing data & GTC
                   communications   Germany Edition      MEDICAL       BUSINESS           NAILPRO        Austria Edition                      Digital    Exhibitions & Events Licences
TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
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    CROSSMEDIA COMMUNICATIONS
    As an internationally active company we create customized and crossmedia
    communication concepts for you. Work with us to reach your target group across
    all communication channels. We offer all services from one source: Print, digital,
    fairs & events, TV & live communication.

    Trendsetting. Innovative. Cooperative. Highest quality standards.
    The essence of BEAUTY FORUM.
                                                                                                                                               PRINT
                                                                                                                                                               E-PAPER
                                                                                               TV/LIVE COMMUNICATION

     High degree of reader involvement
                                                                                                                       EVENTS

      Many years of market know-how                         Fair
        Print               Live communication
                                                                                                                                                       ONLINE/MOBILE

      Unique print content                High-quality standards

      Always on trend                Digital                  Trade journals

     Beauty          Nail        Medical Beauty             Business          Marketing

                                                                                                  FAIR
      International trade fairs                   Crossmedia
        Awards                  Market and media competence

    Comprehensive coverage of Germany, Austria and Switzerland                            TV
      Solid digital range

                                                                                                                                SOCIAL MEDIA                     NEWSLETTER
TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
OUR STRONG BRANDS FOR YOUR SUCCESS

                                                                                               6x                                                   6x                                                  9x
                                                 12x                                             10,000                                               2,500                                              10,000
                                                                                                   Ex.                                                 Ex.                                                 Ex.
                                                    21,000
                                                      Ex.
                                                                        BEAUTY FORUM MEDICAL (D-A-CH)                        BEAUTY FORUM BUSINESS                         BEAUTY FORUM NAILPRO (D-A-CH)
                                                                        The combination of aesthetic                         The helpful companion for                     Required reading for all nail professionals
                                                                        medicine and professional cosmetics                  day-to-day business

    BEAUTY FORUM Germany Edition
    Germany’s leading professional
    beauty care trade magazine

                                                                                                 6x                                                  10x                                              10x
                                                                                                    4,000                                                6,000*                                           3200
                                                                                                     Ex.                                                   Ex.                                             Ex.

                                                                        BEAUTY FORUM Austria Edition                         BEAUTY FORUM Swiss Edition                    COSSMA
                                                                        The trade magazine for beauty                        The trade magazine for beauty                 THE trade magazine aimed at the personal
                                                                        professionals in Austria                             professionals in Switzerland                  care and cosmetics manufacturing industry
                                                                                                                                                                           as well as manufactures

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       Introduction     Crossmedia     BEAUTY FORUM      BEAUTY FORUM      BEAUTY FORUM    BEAUTY FORUM       BEAUTY FORUM          COSSMA       BEAUTY FORUM       BEAUTY FORUM Contacts, Locations & Printing data & GTC
                      communications   Germany Edition      MEDICAL          BUSINESS         NAILPRO          Austria Edition                       Digital      Exhibitions & Events Licences
TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
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    AN OVERVIEW OF OUR DIGITAL RANGE
    MAIN NEWSLETTER                                                     SOCIAL MEDIA                                                                        WEBSITES
                                                                              17,600    Facebook subscribers BEAUTY FORUM
                                                                              14,200    Facebook subscribers NAILPRO

                19 %                                                                                                                                           34,000                                 24,000
                                                                         4,900
                                                                        	               Instagram subscribers BEAUTY FORUM
                Opening rate
                                                                        	  2,000        Instagram subscribers NAILPRO                                             Visits per month                         User per month

                         30,800
                             Newsletter subscribers                                                                                                                            80,000Page Impressions

                                                      4%                                                                                                                                per month

                                                      CTR

    DEVELOPMENT BEAUTY-FORUM.COM
                                                                                                                                                            ACCESS VIA END DEVICES
                                                                                       323,210*

                                                                                                                                                                                               6Tablet%
                                                            258,313

                                                                                                              * Measurement period: 1.1.2019 – 31.12.2019
                                                                                                   223,273*

                                                                                                                                                                                                                            Source: www.beauty-forum.com, as per: July 2020
                                                                                                                                                                           68 %
      169,000                        169,000
                                                                        147,915

                                                                                                                                                                                                    26 %
                   104,000                       98,000                                                                                                                        Mobile

                                                                                                                                                                                                          Desktop

                2016                           2017                   2018                        2019
     ■ Visits   ■ User
TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
OUR PORTALS

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     Introduction     Crossmedia     BEAUTY FORUM      BEAUTY FORUM   BEAUTY FORUM   BEAUTY FORUM   BEAUTY FORUM       COSSMA   BEAUTY FORUM     BEAUTY FORUM Contacts, Locations & Printing data & GTC
                    communications   Germany Edition      MEDICAL       BUSINESS        NAILPRO      Austria Edition                Digital    Exhibitions & Events Licences
TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
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    MULTILEVEL AND EVERYWHERE – AN EXAMPLE OF A CROSSMEDIA CAMPAIGN

      Pre-campaign in March, campaign in April while the fair was taking place (selected)
                                                                                                                                                            Anzeige

                                                                                                                                                                                                                                                                                                enmarkt
                                                                                                                                                                                                                                                                                 Der Kleinanzeig Profis

                             We love                                                                                                                                                                                                                                                    für Beauty-
                                                                                                                                                                                                                                                                                                                 5/2020
                                                                                                                                                                                                                                                                                                   www.beauty-boerse.de

                          Online-Messe!                                                                                                                                                                                                                                                                                      Anzeige

               BEAUTY FORUM hat für Sie die Produktneuheiten und Frühjahrstrends
                        aufgespürt. Informieren Sie sich auf unserer ersten                                                                                                                   We love
                                                                                                                                                                                           Online-Messe!
                                Online-Beauty-Messe des Jahres.
               24/7 den ganzen April stellen wir Ihnen die neuesten Messetrends vor.

                                                                                                                                                                              BEAUTY FORUM hat für Sie die Produktneuheiten und Frühjahrstrends
                                                                                                                                                                                       aufgespürt. Informieren Sie sich auf unserer ersten
                                                                                                                                                                                               Online-Beauty-Messe des Jahres.
                                                                                                                                                                              24/7 den ganzen April stellen wir Ihnen die neuesten Messetrends vor.

                               www.beauty-forum.com/online-messe

                                                                                                                                                                                                  www.beauty-forum.com/online-messe

                                                                                                                             PFLEGE      BEAUTY & CARE                 DOSSIER KÜHLENDE UND SCHÜTZENDE PFLEGE IM SOMMER                                                                                                                                                                                                                                                                                      WELLNESS      BEAUTY & CARE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      TIPP
                                                                                                                                                                                                                                                                                                                 ANZEIGE
       blasst dieser Trend beträchtlich in Rich­        Rundungen. Große Brüste und eine schma­                                                                                                                                                                                                                                                                                                                                    ANZEIGE      schüttelt und der austretende Saft
       tung Osten.
       Koreanische Frauen ziehen es vor, dass ihre
                                                        le Taille sind weniger gefragt als eine wohl­
                                                        proportionierte und kurvenreiche untere                                                                                                                                                                                       We love                                                                                                            We love
                                                                                                                                                                                                                                                                                                                                                                                                                                                reagiert mit dem Luftsauerstoff.
                                                                                                                                                                                                                                                                                                                                                                                                                                              – Den schwarzen Tee, auch „roter
       Haut sehr hell ist, ein Schönheitsstandard,
       der bis in die Zeit zurückreicht, als gebräun­
                                                        Hälfte. Dickere, muskulösere Beine und
                                                        Hüften stehen im Mittelpunkt, wobei be­
                                                                                                        MEHR ERFAHREN – ONLINE GEHEN!                                                                                                                                              Online-Messe!                                                                                                      Online-Messe!                             Tee“ genannt, der einer noch län-
                                                                                                                                                                                                                                                                                                                                                                                                                                                geren Oxidation unterzogen wird.
       te Haut ein Zeichen für einen niedrigeren        sonders auf ein üppiges Gesäß geachtet          Exklusiv für Online-Abonnenten von BEAUTY FORUM:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Bei Ganzkörper-Behandlungen
       sozialen Status war. Für die begehrte Por­       wird. Der Po sollte schön groß sein, um am      Ein Interview zur Bauchnabelkorrektur mit Dr. med. Karl                                                                                                                                                                                                                                                                                                                               bieten sich Bäder mit Lapacho-Tee
       zellanhaut hat eine hydratisierte, gesun­        Strand von Rio de Janeiro, wo gerne mit
       de, jugendlich aussehende Haut oberste           Stoff gespart wird, besonders viel Aufmerk­
                                                                                                        Schuhmann finden Sie auf unserer Internetseite                                                                                                                                                                                                                                                                                        Beauty-Tipp: grüner Tee                          an. Dieser Hautschmeichler wird
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              aus der Rinde verschiedener mit-
                                                                                                        unter www.beauty-forum.com.
       Priorität.                                       samkeit zu erregen.                                                                                                                                                                                                                                                                                                                                                                   Im Kosmetikinstitut eignet sich Tee              tel- und südamerikanischer Bäu-
                                                        Sofort ins Auge stechen einem neben einer       Geben Sie einfach den Webcode 152824 ein.                                                                                                                                                                                                                                                                                             nicht nur zum Trinken, sondern bie-                me gewonnen und versorgt die
                                                        voluminösen Kehrseite auch kräftige Au­                                                                                                                                                                                   www.beauty-forum.com/messedeals                                                                                                                             tet auch verschiedene Einsatzmög-               Haut mit wichtigen Mineralien, wie
                                                                                                                                                                                                                                                                                                                                                                                                      www.beauty-forum.com/messedeals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Eisen und Kalium. Wenn Ihre Kun-
                                                        genbrauen á la Cara Delevingne, die in Tad-                                                                                                                                                                                                                                                                                                                                           lichkeiten in der äußerlichen An-
       Lachen für die Schönheit?                        schikistan sogar noch buschiger ausfallen.                                                                                                                                                                                                                                                                                                                                            wendung. Neben der bekannten
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              din sich tiefenentspannen möchte,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              wählen Sie dagegen Lavendel-Tee
       In den meisten Ländern wird ein perfektes                                                        Tattoos nach wie vor eine enorme kultu­                                                                                                                                                                                                                                                                                               Augenring-Bekämpfung mit zwei                     als Badezusatz. Der wunderbare
       Lächeln gewöhnlich mit Schönheit asso­                                                           relle Bedeutung.                                                                                                                                                                                                                                                                                                                      überbrühten, abgekühlten Teebeu-                Duft entspannt nicht nur den Kör-
       ziiert, aber in Japan läuft es genau umge­                                                       Die Maori in Neuseeland schmücken ihre                                                                                                                                                                                                                                                                                                teln können Sie grünen Tee bei stra-            per, sondern auch Geist und Seele.
       kehrt. In diesem Land gehen junge Frauen         Haarige Angelegenheit                           Haut seit Jahrhunderten mit markanten
                                                                                                                                                                                Ganz egal für welches Foundation-Produkt Sie sich entscheiden, kommt es immer auf die
                                                                                                                                                                                richtige Menge an.                                                                                                                                                                                                Heute unterscheidet man vier traditi-       pazierter und geröteter Haut einset-
       in Zahnkliniken, um ihre Zähne schief und        Im diesem Binnenstaat in Zentralasien gel­      schwarzen und dunkelblauen Mustern, die                                                                                                                                                                                                                                                   onelle Formen von Tee:                      zen. Hierzu einfach zwei Wattepads
       vielschichtig aussehen zu lassen. Dieser         ten besonders „haarige“ Augenbrauen, die        Ta­Mako genannt werden, einschließlich                                                                                                                                                                                                                                                    – Den grünen Tee, nur getrocknet und        in lauwarmem Grüntee tränken und             den Körper mit Antioxidanzien und
       Halbvampir­Look oder Yaeba wird als nied­        über dem Nasenrücken zusammengewach­            Gesichts­ und Lippentattoos. Frauen täto­                                                                                                                                                                                                                                                   ohne Oxidation.                           vorsichtig die geröteten Stellen betup-      sekundären Pflanzenstoffen.
       lich und als Symbol für natürliche Schön­        sen sind, seit Langem als Schönheitsstan­       wieren oft ihre Lippen blau, während sie                                Man achtet heute viel eher darauf,                     Foundation-Pinsel verblendet, er-       Richtig aufbewahren                                                                                                – Den weißen Tee, ebenfalls ohne            fen. Die beruhigende Wirkung wird
       heit und Jugend angesehen.                       dard bei Frauen. Vor einiger Zeit gab es so­    sich gleichzeitig Ta­Mako­Motive auf ihr                                dass die eigene Haut noch durch-                       hält man grundsätzlich ein sehr lan-                                                                                                                         Oxidation. Dieser heißt so, weil klei-    nicht lange auf sich warten lassen.
                                                        gar einen weit verbreiteten Aberglauben:        Kinn tätowieren lassen – ein Zeichen wah­                               schimmert.                                             ge haftendes und perfektes Ergeb-       Nicht nur im Sommer geht es um den                                                                                   ne Härchen an der Unterseite der          Sie entdecken bei Ihrer Kundin ei-
                                                        Je näher die Augenbrauen beieinander lie­       rer Maori­Schönheit.                                                    So hat das Gesicht viel mehr Aus-                      nis, das man nicht so schnell wieder    sorgfältigen Umgang mit Kosmetik-                                                                                    Blätter dem Tee im getrockneten Zu-       nen Pickel? Auch dann kann grüner            Linderung: schwarzer Tee
                                                        gen, desto enger wird die Beziehung zum                                                                                 strahlung und man erhält einen sehr                    nacharbeiten muss.                      Produkten.                                                                                                           stand eine weiß-silberne Farbe ver-       Tee helfen! Ein Extrakt in Form von          Sicher zählen auch Männer zu Ihren
       Mehr ist mehr                                    Ehemann sein. Außerdem gilt eine „Mo­                                                                                   natürlichen Teint mit dem beliebten,                   Je nach Bedarf kann man aber im Lau-    Flüssige oder cremige Foundations                                                                                    leihen.                                   Cremes, Masken oder auch hoch kon-           Kunden. Der eine oder andere hat be-
       Ebenfalls gegen den Strom schwimmen              nobraue“ als Symbol der Reinheit und Un­                                                                                jugendlichen Glow.                                     fe des Tages immer etwas korrigieren    gehören nicht in die Hand- oder gar                                                                                – Den Oolong, der teilweise oxidiert        zentriert als Ampulle bekämpft durch         stimmt schon über ein brennendes
       französische Frauen. Sie mögen es unkon­         schuld der Frau.                                Alles für die Schöhnheit?                                                                                                      oder nachlegen. Weil man im Som-        Strandtasche. Wie die meisten Pfle-                                                                                  wird. Die frisch geernteten Blätter       den hohen Zinkanteil Bakterien. In-          Gefühl nach der Rasur geklagt. Nasse
       ventionell beim täglichen Styling. Soll hei­                                                     Pure Beauty stellt für die in Myanmar le­                                                                                      mer auch vermehrt schwitzt, ist es      geprodukte sollten sie ihren festen                                                                                  werden dafür in Weidenkörben ge-          nerlich angewendet, versorgt Grüntee         Schwarz- oder Grüntee-Beutel – auf-
       ßen: Abdeck­ und Augenbrauenstifte sind                                                          benden Kayan­Völker ein langer Hals dar.                                                                                       gut, der Kundin zu vermitteln, dass     Platz im Badezimmer haben im Ide-                                                                                                                                                                           gegossen und auf Handwärme abge-
       tabu, während individuelle Makel gern zur                                                        Deshalb tragen Mädchen aus der Gegend                                   Haltbarkeit der Foundation                             sich eine „moderne“ Foundation in       alfall vor Licht geschützt und kühl                                                                                                                                                                         kühlt – werden auf die betroffenen
       Schau gestellt werden.                           Haut geschmückt                                 ab dem Alter von fünf Jahren Messingspu­                                Ob im Urlaub oder im Alltag: Viele                     der Regel so gut mit der Haut verbin-   gelagert. Auch starke Temperatur-                                                                                                                                                                           Stellen gelegt und schon nach kur-
       Das erinnert an den Karo­Stamm in Äthi­
       opien und das nomadische Dinka­Volk
                                                        Tätowierungen werden als das ultimative
                                                        Zeichen der Rebellion wütender westlicher
                                                                                                        len um den Hals.
                                                                                                        Zuerst legen sie sich sechs Ringe um den
                                                                                                                                                                                Kundinnen fragen sich, ob es genügt,
                                                                                                                                                                                die Foundation einmal, zum Beispiel
                                                                                                                                                                                                                                       det, dass sie auch wärmere Tempera-
                                                                                                                                                                                                                                       turen übersteht.
                                                                                                                                                                                                                                                                               schwankungen sind dem Produkt
                                                                                                                                                                                                                                                                               nicht zuträglich. Kompakte Produk-
                                                                                                                                                                                                                                                                                                                                                                                                     DIE RICHTIGE ZUBEREITUNG                                                              zer Zeit entspannt sich die Haut Ih-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           res Kunden merklich.
                                                                                                                                                                                                                                                                                                                                                                                                                                               dieselben Teeblätter mehrmals auf-
       des Südsudans. Hier gilt die Skarifizierung      Teenager angesehen oder als eine Möglich­       Hals und dann erhöht sich ihre Zahl je­                                 am Morgen, aufzutragen. Meine Ant-                     Als Make-up Artist empfehle ich vor     te hingegen sind meist so konzipiert,                                                                                                                                                                       Auch bei leichten Sonnenschäden
                                                                                                                                                                                                                                                                                                                                                                                                                                               brühen kann.
       oder die Praxis, die Haut mit einem Mes­         keit, sie als Mitglied einer bestimmten so­     des Jahr um einen Ring. Zum Zeitpunkt                                   wort: Es kommt darauf an!                              dem erneuten und ständigen Mattie-      dass sie in der Handtasche mitgeführt                                                                                                                                                                       können Sie abgekühlte Schwarz- oder
       ser zu verletzen, um Muster oder symbo­          zialen Gruppe zu identifizieren. Aber für       ihrer Heirat erreicht die Anzahl der Rin­                               Wenn man seine Foundation am Mor-                      ren mit einem Kompakt-Puder, die        werden können. Sie sind meist auch                                                                                                                             – Falsche Teekanne: Am besten eignet         Grüntee-Beutel zur Linderung einset-
       lische Zeichen zu kreieren, als eine schö­       viele Kulturen auf der ganzen Welt haben        ge ihr Maximum, da sie nach der Hochzeit                                gen in der optimalen Reihenfolge                       Haut zunächst immer mit einem Pa-       nicht so hitzeempfindlich. Dennoch                                                                                                                               sich eine kleine Teekanne aus Glas         zen. Wenn die betroffenen Areale et-
                                                                                                                                                                                                                                                                                                                                                                                                                                                oder Ton.
       ne Kunstform und wird oft verwendet, um                                                          keine Ringe mehr hinzufügen. Infolge des                                (Reinigung, Gesichtswasser, Augen-                     piertuch trocken zu tupfen.             gehört kein Pflege- oder Make-up-                                                                                                                                                                           was größer sein sollten, beispiels-
       einen Übergangsritus ins Erwachsenenal­                                                          Tragens dieser Spulen kann der Hals der                                 pflege, Spezialpflege und ggf. Primer)                                                         Produkt in die pralle Sonne; dies gilt                                                                                                                         – Falsches Teebehältnis: Die hochwer-        weise auf dem Rücken oder dem
                                                                                             ANZEIGE
       ter anzuzeigen.                                                                                  Frau bis zu 40 cm lang werden. Und manch­                               aufträgt und sorgfältig mit einem                                                              natürlich ebenso für das bereits auf-                                                                                                                            tigen Teeblätter sollten nicht in ein zu   Dekolleté, stellen Sie am besten in
                                                                                                                                                                                                                                                                                                                                                                                                                                                kleines Behältnis gezwängt werden,
       „Zeig, wer du wirklich bist“, unvorstellbar
       für Russinnen. Bei ihnen lautet das Motto
                                                                  We love                               mal ist die gesamte Konstruktion so riesig
                                                                                                        und unbequem, dass es für ein Mädchen                                                                                          Und bei Sonnenbrand?
                                                                                                                                                                                                                                                                               getragene Make-up.                  Q
                                                                                                                                                                                                                                                                                                                                                                                                     Bei der Zubereitung eines guten Tees       damit sie sich entfalten können.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           einem größeren Topf einen Teesud
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           her. Tränken Sie damit eine Kom-
                                                                                                                                                                                                                                                                                                                                                                                                     kann man einige Fehler machen:
       „Mehr ist mehr“. Im ehemaligen Zarenreich
       investieren Frauen viel Mühe (und Mittel)
                                                               Online-Messe!                            schwierig ist, den Kopf überhaupt zu dre­
                                                                                                        hen. Aber Schönheit erfordert schließlich
                                                                                                                                                                                                                                       Eine von der Sonne gerötete und er-
                                                                                                                                                                                                                                       hitzte Haut muss zunächst mit der                                                                                                                             – Falsche Wassertemperatur:
                                                                                                                                                                                                                                                                                                                                                                                                                                              – Zu hartes Wasser: Es blockiert feine
                                                                                                                                                                                                                                                                                                                                                                                                                                                Aromen und bildet einen unappetitli-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           presse oder ein Handtuch und bede-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           cken Sie damit das Areal. Auch hier
       in ihr Aussehen. Warum? Möglicherweise                                                           Opfer, oder?!                           Q                                                                                      passenden Pflege versorgt werden,                                                                                                                               Schwarztee und Oolong-Tee mit ca.        chen Film auf der Teeoberfläche. Am        wird die beruhigende Wirkung des
                                                                                                                                                                                                                                                                                                                                                                                                       100 Grad, Grüntee mit ca. 70 Grad        besten verwendet man weiches Mi-
       könnte der stärkere Konkurrenzkampf der                                                                                                                                                                                         zum Beispiel durch After-Sun-Pro-                                                                                                                                                                                                                   Tees schnell spürbar.             Q
                                                                                                                                                                                                                                                                                                                                                                                                       und Weißtee mit ca. 80 Grad aufbrü-      neralwasser.
                                                                                                                                                                                                                                                                                                                             Foto: J AYANNPO/Shutterstock.com

                                                                                                                                                                                                                                                                                                                                                                Foto: KMNPhoto/Shutterstock.com

       Grund sein. Denn in Russland gibt es sta­                                                                                                                                                                                       dukte. Danach kann man die even-                                                                                                                                hen. Dafür eignet sich am besten ein
       tistisch gesehen mehr Frauen als Männer.                                                                          JUDITH LORENZON
                                                                                                                                                                                 MEHR ERFAHREN – ONLINE GEHEN!                         tuell verbleibende Rötung mit einer                                                                                                                             Wasserkocher mit Temperatur-Wahl.
                                                                                                                                                                                                                                                                                                                                                                                                                                              – Unterschätzter Koffeingehalt:
                                                                                                                         Die gebürtige Berlinerin arbeitete, be-                                                                       leichten Grundierung kaschieren. Die                                                                                                                                                                     Abends am besten Kukicha-, Pu-Erh-
                                                                                                                                                                                                Exklusiv für Online-Abonnenten von
                                                                                                                         vor sie sich der Beautybranche wid-                                                                                                                                THORSTEN JOFFROY                                                                                         – Falsche Ziehzeiten: Alle hochwerti-      oder Oolong-Tees wählen oder den                         CLAUDIA GESANG
                                                               www.beauty-forum.com/messedeals                                                                              BEAUTY FORUM: Einen unkomplizierten Urlaubslook stellt     Anwendung von Foundations ist in
                                                                                                                         mete, für ein Politmagazin des Tages-                                                                                                                              Der Autor ist Make-upArtist                                                                                gen grünen, weißen und Oolong-Tees       ersten Aufguss nur 20 bis 30 Sekun-                      Die Autorin ist Kosmetikerin
                                                                                                                         spiegels. Heute lebt sie mit ihrer                                                                            solchen Fällen durchaus möglich, vor                 und Beautyexperte. Er arbeitet                                                                                                                                                                               und Heilpraktikerin für Psy-
       Brasilianische Rundungen                                                                                          Familie im italienischen Turin und be-                     Thorsten Joffroy auf unserer Internetseite unter
                                                                                                                                                                                                                                       allem, wenn sie zusätzliche pflegen-                 als freier Berater, Coach und
                                                                                                                                                                                                                                                                                                                                                                                                       sollten ca. eine Minute lang ziehen.
                                                                                                                                                                                                                                                                                                                                                                                                       Das garantiert ein optimales Aroma
                                                                                                                                                                                                                                                                                                                                                                                                                                                den ziehen lassen, wegschütten und
                                                                                                                                                                                                                                                                                                                                                                                                                                                den Tee erst mit dem zweiten Auf-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         chotherapie. Außerdem arbei-
                                                                                                                         richtet über die neusten Trends der                                           www.beauty-forum.com vor.                                                            Schulungstrainer für die                                                                                                                                                                                     tet sie als Dozentin an der
       Das Streben nach absoluter Schönheit in                                                                           Beauty-Industrie in zahlreichen Hoch-                                                                         de und beruhigende Wirkstoffe ent-                   Kosmetikindustrie.                                                                                         und wenig Bitterstoffe, sodass man       guss genießen.                                           Mainzer Berufsfachschule für
       Brasilien konzentriert sich auf die richtigen                                                                     glanz-und Fachmagazinen.                                        Geben Sie einfach den Webcode 151789 ein.     halten.                                              www.joffroy-beauty.de                                                                                                                                                                                        Wellness und Kosmetik.

                                                                                                                  4/2020 www.beauty-forum.com                     23   80       www.beauty-forum.com 4/2020                                                                                                                                                                                                                                                                                            4/2020 www.beauty-forum.com      85

       Full page BEAUTY FORUM 04/2020, cover page BEAUTY FORUM BÖRSE 04/2020, 27 March 2020, diverse taglines                                                                                                                                                                                                                                                                                                                                                                                                                                Main newsletter 25 March and 1 April 2020
TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
SAMPLE CALCULATION FOR A CROSSMEDIA CAMPAIGN
      Hall plan for April 2020                         „Messestand“ – Subsite                       ADVERTISING FORM                                       PERFORMANCE FIGURES                       BUDGET
                                                                                                                                                                                                     CALCULATION*
                                                                                                   Weekly newsletter on 25.03.20                           30,142 addresses                          € 2,100
                                                                                                                                                           21.73 % Opening rate
                                                                                                                                                           4.48 % CTR
                                                                                                   Weekly newsletter on 01.04.20                           30,104 addresses                          € 2,100
                                                                                                                                                           27.41 % Opening rate
                                                                                                                                                           5.32 % CTR
                                                                                                   Full-page print in magazine, ID 27.03.20 Circulation: 23,000 copies                               € 4,850
                                                                                                   Cover page BEAUTY FORUM BÖRSE                           Circulation: 23,000 copies                € 2,990
                                                                                                   Sponsored-/Facebook Post,                               Changing motifs before and                  € 510
                                                                                                   BEAUTY FORUM and                                        during the fair period,
                                                                                                   BEAUTY FORUM NAILPRO                                    monthly
                                                                                                   Parallax at beauty-forum.com                            monthly                                   € 1,200
                                                                                                   other advertising formats such as object newsletter, Instagram, taglines                          on request
                                                                                                   Evaluation of digital fair in April,                    Ø 114 single page views
                                                                                                   Standing costs € 1,500 / month                          Ø 37 clicks CTA
                                                                                                                                                           Ø Costs / Lead: € 40.54
                                                                                                                                                           Ø CTR: 32.46 %
                                                                                                   Total                                                                                             € 13,750

                                                                                                   * All prices net in EUR excl. statutory VAT.

      Pre-campaign in March, campaign in April while the fair was taking place (selected)

                               Sponsored Posts/Facebook Posts, Instagram, Modal, Object-Newsletter

9                                                                                                                                                                                                                           9
    Introduction     Crossmedia     BEAUTY FORUM      BEAUTY FORUM   BEAUTY FORUM   BEAUTY FORUM   BEAUTY FORUM                  COSSMA           BEAUTY FORUM     BEAUTY FORUM Contacts, Locations & Printing data & GTC
                   communications   Germany Edition      MEDICAL       BUSINESS        NAILPRO      Austria Edition                                   Digital    Exhibitions & Events Licences
TOGETHER STRONG MEDIA KIT 2021 - Beauty Forum
10                                                                                                                                                                                          10

                                                     BEAUTY FORUM GERMANY EDITION
                                                     37th year: 2021 · www.beauty-forum.com

                                                     BEAUTY FORUM – THE MULTI-TALENT FOR YOUR LIFE AS A COSMETICIAN!
                                                     BEAUTY FORUM is the “all in one” package, providing a complete overview of all cosmetics-related topics.
                                                     The trade journal's in-depth, wide-ranging information on care, apparative cosmetics, medical beauty, foot and nail
                                                     care, business topics plus natural cosmetics, wellness or style trends – with best practice examples – ensures
                                                     cosmeticians are always up to date.
                                                     Aimed at: Women who have turned their passion into their profession!
                                                     Why it is worth it: The ABC of cosmetics for trends, treatments and concepts.

                                                     CIRCULATION                                                  Frequency discount                        Volume discount
                                                     Print run 2021                                                3 advertisements  3%                      3 pages 05 %
                                                     21,000 copies per issue                                       6 advertisements  5%                      6 pages 10 %
                                                     Publication 12x per year                                     12 advertisements 10 %                    12 pages 15 %
                                                                                                                  20 advertisements 15 %                    20 pages 20 %
                                                                                                                  On purchases within a given insertion year/Starting with the
                                                     MAGAZINE FORMAT                                              appearance of the first advertisement
                                                     Magazine format: 220 x 297 mm
                                                     is also published as an e-Paper which is available online    Additional charges
                                                     3 days before the corresponding publication date.            Customized colours HKS, Pantone and metallic: price on
                                                                                                                  request, binding placement: +10 % of advertisement
                                                                                                                  price
                                                     PRINTING/BINDING PROCESS
                                                     Sheet- and web-fed offset,
                                                                                                                  RECIPIENT STRUCTURE
                                                     euroscale, adhesive binding, 80 screen
                                                                                                                      Beauty care students,
                                                                                                                            beauty schools
                                                                                                                                              5.5
                                                     PRINTING MATERIALS
                                                                                                                                                                 4     Footcare salons
                                                                                                                                                                       and practices

                                                                                                                                              90%
                                                     Via email to: marina.vasilj@health-and-beauty.com
                                                     Via Cloud data storage/data carrier: see page 49

                                                     PRICES & TERMS                                                                                                  0.5 Archive and
                                                                                                                                                                           sample copies
                                                     Prices in EUR excl. statutory VAT
                                                     Payment terms: net, upon receipt of invoice

                                                     Agency commission                                                              Beauty salons, beauty farms,
                                                                                                                                          spas, day spas
     COMPETENT   |   INNOVATIVE   |   PROFESSIONAL   15 % of customer net price
                                                                                                                                                            Primarily owners and managers
ISSUE                                           DOSSIER/TOPIC FOCUSES                                                              FEATURES/HIGHLIGHTS

         1
        AC  24.11.2020
        PDC 04.12.2020
                       Dossier: Wedding Beauty – How to Make Sure the Client Doesn't End Up a Bridezilla
                       P Massage methods for professionals – From purifying to relaxing
                                                                                                                                            BEAUTY FORUM Stars Award
                                                                                                                                            2020: The winners
     		 PD  30.12.2020 P Quality has its price – How to calculate correctly and earn more                                                   Happy New Year
     					                                                                                                                                  Insert BEAUTY FORUM Guide 2021

         2              AC
                        PDC
                                18.12.2020
                                05.01.2021
                                                         Dossier: Fresh Skin in Springtime - How to Reinvigorate Stressed Winter Skin
                                                         P Stylish and with lots of volume – Brows, lashes and lips
                                                                                                                                      Natural? Naturally!

     		                 PD      29.01.2021               P Natural power – Plants in cosmetics

         3              AC
                        PDC
                                25.01.2021
                                03.02.2021
                                                         Dossier: Luxury Body - Everything you Need for a Firm Body
                                                         P Great shoes – Painful soles? Treatments for healthy feet
                                                                                                                                            Trade fair issue BEAUTY FORUM LEIPZIG
                                                                                                                                            Education Check
     		                 PD      26.02.2021               P Spring/summer make-up and styling trends

     		  4
        AC  24.02.2021
        PDC 08.03.2021
                                                         Dossier: Beauty Business Basics – Further Training, Marketing and
                                                         Offerings for Success
                                                                                                                                            Depot Check
                                                                                                                                            Trade fair issue BEAUTY FORUM LEIPZIG
     		 PD  31.03.2021                                   P Apparative or manual – Effective hair removal for her and him
     				                                                P Hygiene: Requirements, guidelines & measures for beauty institutes

         5              AC
                        PDC
                                19.03.2021
                                29.03.2021
                                                         Dossier: Super Skin in Summer – Preparing your Skin for the Sun
                                                         P The microbiome – How to get healthy skin flora
                                                                                                                                            Organic? Of course!
                                                                                                                                            Trade fair issue BEAUTY Düsseldorf
     		                 PD      30.04.2021               P PMU – What’s new? Professional techniques for permanent make-up

         6
        AC  21.04.2021
        PDC 29.04.2021
                         Dossier: Love your Age – Cosmetic and Medical Treatments for Every Age
                         P Caution is the secret of porcelain skin – Why you shouldn't wash
                                                                                                                                            Trade fair trends BEAUTY FORUM LEIPZIG
                                                                                                                                            Trade fair issue BEAUTY Düsseldorf
     		 PD  21.05.2021	  your hands too often
     				                P Multi-talents – Treatments for the beauty institute and at home

     		  7
        AC  25.05.2021
        PDC 07.06.2021
                                                         Dossier: What Have We Learned from the Corona Crisis?
                                                         Adjusted offerings for difficult times in the beauty institute
                                                                                                                                            Equipment and Furnishings Check
                                                                                                                                            Trade fair trends Beauty Düsseldorf
     		 PD  30.06.2021                                   P Skin highlights – Care and make-up for a glow
     				                                                P When things last longer – Long-term cosmetic effects

11                                                                                                                                                                                                                  11
       Introduction     Crossmedia     BEAUTY FORUM        BEAUTY FORUM     BEAUTY FORUM     BEAUTY FORUM     BEAUTY FORUM       COSSMA   BEAUTY FORUM     BEAUTY FORUM Contacts, Locations & Printing data & GTC
                      communications   Germany Edition        MEDICAL         BUSINESS          NAILPRO        Austria Edition                Digital    Exhibitions & Events Licences
12                                                                                                                                                                                             12

            ISSUE                                                           DOSSIER/TOPIC FOCUSES                                                       FEATURES

        AC
            8
            28.06.2021
        PDC 06.07.2021
                                                                            Dossier: Holistic Cosmetic Concepts – No-Worries Packages
                                                                            for Every Skin Type
                                                                                                                                               Golden autumn

     		 PD  30.07.2021                                                      P Inner values – Trendy ingredients in cosmetics
     				                                                                   P Quick beauty – Medical and cosmetic treatments for fast results

            9                      AC
                                   PDC
                                            02.08.2021
                                            06.08.2021
                                                                            Dossier: Fantastic Skin in Autumn – How to Regenerate Skin in Autumn
                                                                            P No main stream please – Personalized cosmetics
                                                                                                                                                        Medical Beauty

     		                            PD       31.08.2021                      P Make-up- and styling-trends autumn/winter

        10                         AC
                                   PDC
                                            25.08.2021
                                            06.09.2021
                                                                            Dossier: The Skin Challenge – Problem Diagnosed, Problem Solved
                                                                            P Types of client – Expectations and the right offerings
                                                                                                                                                        Make-up your business!
                                                                                                                                                        Fair highlights
     		                            PD       30.09.2021                      P Minimalism – The mega-trend in cosmetics and beauty institutes            Trade fair issue BEAUTY FORUM MUNICH

        11                         AC
                                   PDC
                                            24.09.2021
                                            04.10.2021
                                                                            Dossier: Wonderful Skin in Winter – Feel-Good Factors for Skin
                                                                            P Wellness – What's up? The latest trends for spas, etc.
                                                                                                                                                        Nice Eyes
                                                                                                                                                        Trade fair highlights
     		                            PD       27.10.2021                      P Organic, close to natural, natural or vegan? These are the differences!   Trade fair issue BEAUTY FORUM MUNICH

        12                         AC
                                   PDC
                                            26.10.2021
                                            05.11.2021
                                                                            Dossier: The Ball Season – Festive Styles for Grand Events
                                                                            P Quality standards in cosmetics – From manufacturing to use
                                                                                                                                         Trade fair issue BEAUTY FORUM MUNICH

     		                            PD       30.11.2021                      P Apparative combined procedures – Effective results

                                                                               M 2022
                                                          BEAUTY FORU

        AC
            1
            25.11.2021
        PDC 06.12.2021
                                                                            Dossier: Allow Us to Introduce Your Equipment and Furnishings –
                                                                            From Interior Design to Tools
                                                                                                                                                        Happy New Year
                                                                                                                                                        BEAUTY FORUM Stars 2021: The winners
     		 PD  30.12.2021                                                      P Skin hangover – First aid for post-party skin                             Insert BEAUTY FORUM Guide 2022
     				                                                                   P A healthy lifestyle – Nutrition, wellness and detox for skin

     AC = Advertisement Close; PDC = Printed Document Close; PD = Publication Date (magazine in post-box)
STANDARD ADVERTISEMENT FORMATS                                                                                                                                                  INSERTS
     ADVERTISEMENT                        FORMAT**                                  PRICE                  ADVERTISEMENT                          FORMAT**             PRICE                                   FORMAT                          PRICE
     Double page                          440 x 297 mm                              € 8,770               1/2 vertical                            103 x 297 mm         € 3,099       Inserts*      up to 10 g Format up to DIN A4              € 4,240
     spread Gold                          Placement as the first
                                                                                                          1/2 horizontal                          220 x 146 mm         € 3,099                                (max. 210 x 297 mm),
                                          double page spread on the first 20 pages
                                                                                                                                                                                                   up to 20 g Partial inserts are              € 4,790
                                                                                                          1/3-page horizontal panorama 440 x 102 mm                    € 5,520
     Double page spread                   440 x 297 mm                              € 7,625                                                                                                                   not possible
     Premium                              on request, depending on availability
                                                                                                          1/3-page vertical                        75 x 297 mm         € 2,640                     up to 30 g                                  € 5,020
     CONTENTS                             440 x 102 mm                              € 6,500               1/3-page horizontal                     220 x 102 mm         € 2,640                     up to 50 g                                  € 5,480
     1/3-page panorama                                                                                    1/4-page horizontal                     220 x 80 mm          € 2,290
                                                                                                                                                                                     Postcards attached (mechanically)                         € 2,490
     Full page                            220 x 297 mm                              € 4,850                                                                                          Format up to DIN A6, paper: 150 g/m2,
     Inside front cover                   220 x 297 mm                              € 5,250               BOUND-IN INSERT                                                            only in combination with a full-page ad
     Inside back cover                    220 x 297 mm                              € 4,900                                               FORMAT                       PRICE
     Back cover                           220 x 297 mm                              € 5,460               Bound-in insert*
                                                                                                          2-page    Format up to max. 220 x 297 mm                     € 6,050
     Flying Cover                         111 x 297 mm                              € 7,720
                                                                                                          4-page    (3 mm bleed at the sides and                       € 7,550
     Maxi-Page U3                         297 x 440 mm                              € 6,692                         bottom + 5 mm bleed at the top),
     2/3-page vertical                    133 x 297 mm                              € 3,710               8-page    Maximum paper weight: 170 g/m2                     € 8,420

     SPECIAL ADVERTISEMENT FORMATS
      ADVERTISING FORM/SCOPE OF SUPPLY
     Flying Cover                                                                                                                                                                    Cover promotion
     1/2-page cover ad, portrait format,                                                                                                                                             Logo illustration on cover, double page ad or
     Listing in contents                                                              € 7,720                                                                                        promotion spread, listing in contents                        € 8,650

                                                                                                                                                   Maxi-Page
                                                                                                                                                   Double-page portrait format
                                                                                                                                                   on thicker paper
                                                                                                                                                   with stop function     € 6,692

     All prices in EUR excl. statutory VAT, 4c Euroscale, 10% placement surcharge

      * Bound-in and loose inserts are non-discountable. Delivery of bound-in and loose inserts: Quantity = magazine print run + 3 %
     ** All ad formats are trim sizes (bleed: 3 mm per outside edge)

13                                                                                                                                                                                                                                                            13
          Introduction             Crossmedia            BEAUTY FORUM               BEAUTY FORUM           BEAUTY FORUM            BEAUTY FORUM     BEAUTY FORUM       COSSMA       BEAUTY FORUM     BEAUTY FORUM Contacts, Locations & Printing data & GTC
                                 communications          Germany Edition               MEDICAL               BUSINESS                 NAILPRO        Austria Edition                    Digital    Exhibitions & Events Licences
14                                                                                                                                                         14
     SPECIAL ADVERTISING FORMATS

     ADVERTISING FORM/SCOPE OF SUPPLY                                                                                                            PRICE

     Top-Treatment, Brand-Story, Success Story, Nexxt-Generation, Standpunkte, Marketing-Story, Behind the Scenes
     Print: 2 full pages. Your story about the product, brand or company management as a personnel or corporate story with authentic             € 7,200
     testimonials. Crossmedia storytelling with call to action to generate leads
     Plus Digital: Individual web presentation, where applicable with embedded video (supplied by client). Price/month, duration min. 3 months     € 920
     Digital only, no print: Price/month, duration min. 3 months                                                                                 € 1,560

     Butterfly
     3 full-page advertising feature, fold-out 2nd cover page, format: 205 x 297 mm + 422 x 297 mm (plus bleed margin)                           € 9,300

     Happy New Year* (1/21)
     Print: Full-page individual product presentation of must-have market innovations for the coming year                                        € 1,520
     Plus Digital: Individual web presentation using content from the product presentation, duration min. 5 months, price/month                    € 110
     on top BEAUTY FORUM Edition Austria*** and/or BEAUTY FORUM Edition Swiss*** each                                                              € 310

     Natural? Naturally!* (2/21)
     Print: Presentation on full pages of products from the natural cosmetics, organic cosmetics and semi-natural cosmetics segments             € 3,880
     in the form of a special feature with editorial intro + PR pages
     Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 6 months, price/month                      € 110

     Education Check* (3/21)
     Print: Full-page presentation of the courses and training offering (industry & beauty schools) as a special feature                         € 2,440
     Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 9 months, price/month                       € 110
     on top: BEAUTY FORUM Edition Austria*** and/or BEAUTY FORUM Edition Swiss*** each                                                           € 1,050
     on top: BEAUTY FORUM NAILPRO***                                                                                                             € 1,550
Depot Check* (4/21)
     Full-page, presentation of the advantages and reasons for a depot in the form of a special feature with editorial intro + PR pages                                                            € 3,880
     Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 9 months, price/month                                                                         € 110
     on top BEAUTY FORUM Edition Austria***                                                                                                                                                        € 1,030

     Organic? Of course!* (5/21) – Sustainability for tomorrow’s world!
     Print: Full page. Present your production and sales measures to ensure a clean future                                                                                                         € 3,880
     Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 6 months, price/month                                                                         € 110

     Equipment and Furnishings Check* (7/21)
     Print: 2 full pages with you as the full-range supplier, highlighting of individual products, devices or furniture                                                                            € 5,100
     Plus Digital: Individual web presentation using content from the product presentation. Duration min. 6 months, price/month                                                                      € 110

     Golden autumn* (8/21)
     Print: Full-page individual product presentation of the top guaranteed revenue product for autumn and winter                                                                                  € 1,010
     Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 3 months, price/month                                                                         € 110
     on top: BEAUTY FORUM Edition Austria*** and/or BEAUTY FORUM Edition Swiss*** each                                                                                                               € 310
     on top: BEAUTY FORUM NAILPRO***                                                                                                                                                                 € 310

     Medical Beauty* (9/21) – Thematic range combination
     Print: Full-page bundle as PR product presentation in BEAUTY FORUM Germany Edition and BEAUTY FORUM MEDICAL                                                                                   € 3,900
     Plus Digital: active advertising on www.beauty-forum.com and in social networks, minimum duration 9 months, price/month                                                                         € 110
     on top: BEAUTY FORUM Edition Austria*** and/or BEAUTY FORUM Edition Swiss*** each                                                                                                               € 920

     Make-up your Business!* (10/21)
     Print: Full page. Are your customers in good economic shape? Show your advantages!                                                                                                            € 3,880
     Plus Digital: Individual web presentation using content from the product presentation. Duration min. 6 months, price/month                                                                      € 110

     Nice Eyes* (11/21)
     Print: Full page. Present hot moments from the lashes and PMU segment!                                                                                                                        € 3,880
     Plus Digital: Individual web presentation using content from the product presentation. Duration min. 6 months, price/month                                                                      € 110

     Trade fair trends PREMIUM* XXL – Double page spread advertorial + video clip (3–4 min.) + link to individual company website | AFTER the fair                                                 € 4,000
     Trade fair trends PREMIUM* – Full-page advertoriall + video clip (3–4 min.) + link to individual company website | AFTER the fair                                                             € 2,975
     Trade fair trends BASIC PLUS* – Full-page advertorial + link to individual company website | AFTER the fair                                                                                   € 2,530
     Trade fair trends BASIC PRINT* – 1/2-page advertorial | AFTER the trade fair                                                                                                                  € 1,270

     All prices in EUR excl. statutory VAT
       * Special formats can only be booked for the stated editions. Special prices for specials do not qualify for quantity discounts
     *** Upgrade combi booking price only valid if a previous booking has been made for BEAUTY FORUM Germany Edition
15                                                                                                                                                                                                                                                            15
          Introduction              Crossmedia             BEAUTY FORUM              BEAUTY FORUM              BEAUTY FORUM              BEAUTY FORUM   BEAUTY FORUM       COSSMA   BEAUTY FORUM     BEAUTY FORUM Contacts, Locations & Printing data & GTC
                                  communications           Germany Edition              MEDICAL                  BUSINESS                   NAILPRO      Austria Edition                Digital    Exhibitions & Events Licences
16                                                                                                                                                                                                                               16

                                                       BEAUTY FORUM BÖRSE
                                                       The cosmetics marketplace for beauty professionals · www.beauty-boerse.de

                                                       BEAUTY FORUM BÖRSE PRINT + BEAUTY FORUM BÖRSE DIGITAL
                                                       The cost-effective medium includes the three sections ‘advertising market’, ‘training and further training’ and ‘schools’.
                                                       In addition to this, ads in the classified ads section which can be booked for print and digital with a focus on job offers
                                                       and requests, sale of salons, business relationships, purchase requests, rentals and training opportunities in the
                                                       cosmetics industry.

                                                       BEAUTY FORUM BÖRSE is issued monthly and integrated into BEAUTY FORUM Germany Edition.

                                                       AD                                 FORMAT                            PRICE                 SECTION
                                                                                                                                                  TRAINING                                           JOB VACANCIES
                                                       Premium                            220 x 297 mm                      On request            On request                                         On request
                                                       Cover page                         220 x 247 mm                      € 3,050                  –                                                  –
                                                       Full page                          188 x 252 mm                      € 1,430               € 1,000                                            € 1,230
                                                       1/2 page vertical                    92 x 252 mm                       –                      € 615                                              –
                                                       1/4 page vertical                    92 x 120 mm                       € 360                  € 310                                              € 310
                                                       School-basic entry           1+2
                                                                                            25 mm, b/w                          € 36                 –                                                  –
                                                       School-logo entry          1+2
                                                                                            40 mm, 4c, framed                   € 65                 –                                                  –

     ADVERTISING MARKET   |   TRAINING   |   SCHOOLS
                                                       All prices in EUR excl. statutory VAT
                                                       1
                                                         Minimum quantity 12 editions, print version only. Up to 2 lines in bold for company name and 5 lines in normal characters. Following this, ongoing unless terminated.
                                                       2
                                                         Each additional line € 10
BEAUTY FORUM GUIDE 2022
                                                                                     Year book for the German-speaking professional beauty industry
                                                                                     www.beauty-forum.com/guide

                                                                                     This classified directory for the professional beauty sector serves as a manufacturer and dealer A-to-Z. The BEAUTY
                                                                                     FORUM GUIDE is distinguished by its longevity, high informational content and is published in print and online
                                                                                     versions. No additional fee is charged for an online entry. The BEAUTY FORUM GUIDE is published annually. The basic
                                                                                     entry incl. the 1st brand name and 1st product group is free.

                                                                                     CIRCULATION                                                            PRINTING/BINDING PROCESS
                                                                                     Print run 2021                                                         Sheet- and web-fed offset,
                                                                                     21,000 copies per issue                                                Euroscale, adhesive binding, 80 screen
                                                                                     Publication 1x per year
                                                                                                                                                            PRINTING MATERIALS
                                                                                     MAGAZINE FORMAT                                                        Via email to:
                                                                                     Magazine format: 210 x 297 mm                                          annesophie.jedynak@health-and-beauty.com
                                                                                                                                                            Via Cloud data storage/data carrier: see page 49

                                                                                     FORMATS & PRICE                                                        RECIPIENT STRUCTURE
                                                                                     Cover advertisement, 60 x 40 mm                            € 1,025
                                                                                     Double page spread, 420 x 297 mm
                                                                                                                                                                                      5.5
                                                                                                                                                              Beauty care students,
                                                                                                                                                € 2,640             beauty schools
                                                                                     Full page, 210 x 297 mm                                    € 2,060                                                4     Footcare salons
                                                                                                                                                                                                             and practices

                                                                                                                                                                                      90%
                                                                                     1/2-page, 210 x 140 mm                                     € 1,100
                                                                                     Header (10 x), 184 x 15 mm                                  € 515
                                                                                     Margin (10 x), 10 x 86 mm                                   € 387
                                                                                                                                                                                                           0.5 Archive and
                                                                                     Beauty-Gallery online                                      € 1,005                                                          sample copies

                                                                                     Internet package (publication on social
                                                                                     media sites, links and QR code                               € 95
                                                                                     Logo, print & online                                        € 101
                                                                                     Brand name                                                   € 42                  Beauty salons, beauty farms, spas,
                                                                                                                                                                                    day spas
                                                                                     Product group                                                € 42
                                                                                     Frame                                                        € 52
                                                                                                                                                                                                  Primarily owners and managers
                                                                                     Additional line, 30characters                                € 18
                                                                                     All prices in EUR excl. statutory VAT

17                                                                                                                                                                                                                                17
     Introduction     Crossmedia     BEAUTY FORUM      BEAUTY FORUM   BEAUTY FORUM       BEAUTY FORUM               BEAUTY FORUM       COSSMA       BEAUTY FORUM      BEAUTY FORUM Contacts, Locations & Printing data & GTC
                    communications   Germany Edition      MEDICAL       BUSINESS            NAILPRO                  Austria Edition                    Digital     Exhibitions & Events Licences
18                                                                                                                                                                               18

                                       BEAUTY FORUM MEDICAL
                                       11th year 2021 · D-A-CH · www.beauty-forum.com/medical

                                       BEAUTY FORUM MEDICAL – WHERE PROFESSIONAL COSMETICS AND MEDICINE WORK HAND IN HAND!
                                       BEAUTY FORUM MEDICAL presents cosmetic and medical methods and discusses potential and limits. It provides
                                       information about active ingredient trends and aesthetic and cosmetic treatments as well as legal pitfalls.
                                       Aimed at: Anyone who wants more than classic cosmetics!
                                       Why it is worth it: Provides the specialist knowledge cosmeticians require to position themselves as medical beauty
                                       professionals.

                                       CIRCULATION                                                   Frequency discount                         Volume discount
                                       Print run 2021                                                 3 advertisements 3 %                       3 pages 05 %
                                       10,000 Copies per issue                                        6 advertisements 5 %                       6 pages 10 %
                                       Publication 6x per year, D-A-CH                               12 advertisements 10 %                     12 pages 15 %
                                                                                                     On purchases within a given insertion year/Starting with the appearance
                                       MAGAZINE FORMAT                                               of the first advertisement
                                       Magazine format: 210 x 297 mm
                                       Is also published as an e-Paper which is available online
                                                                                                     RECIPIENT STRUCTURE
                                       3 days before the corresponding publication date.

                                       PRINTING/BINDING PROCESS                                                                Aesthetic plastic surgeons, cosmetic
                                                                                                                               surgeons, dermatologists, med. service

                                                                                                                      21
                                       Sheet-fed offset, Euroscale, adhesive binding, 80 screen                                centres, clinics

                                       PRINTING MATERIALS
                                                                                                                                                      7
                                                                                                                                                              Beauty care
                                       Via email to:                                                                                                          students, beauty

                                                                                                                             67%
                                                                                                                                                              schools
                                       annesophie.jedynak@health-and-beauty.com
                                       Via Cloud data storage/data carrier: see page 49

                                                                                                                      4.5
                                                                                                          Footcare
                                       PRICES & TERMS                                                   salons and
                                       Prices in EUR excl. statutory VAT                                  practices                                       0.5   Archive and
                                                                                                                                                                sample copies

                                       Payment terms: net, upon receipt of invoice

                                       AGENCY COMMISSION
                                                                                                                  Beauty salons, beauty farms, spas,
                                       15 % of customer net price
                                                                                                                              day spas
                                       ADDITIONAL CHARGES
                                       Customized colours HKS, Pantone and metallic: price on                                                   Primarily owners and managers
                                       request, Binding placement: +10 % of advertisement
     COMPETENT | FOCUSED | PRACTICAL   price
ISSUE                                                           DOSSIER/TOPIC FOCUSES                                                                     FEATURES/HIGHLIGHTS

            1                      AC
                                   PDC
                                            14.12.2020
                                            12.01.2021
                                                                            Dossier: Cellulite – Causes, Symptoms and Treatments
                                                                            P 3-in-1 – Cleansing, regenerating and plumping active ingredients
     		                            PD       08.02.2021                      P The selfie boom – The desire for perfect lips, eyes and skin

            2                      AC
                                   PDC
                                            01.03.2021
                                            11.03.2021
                                                                            Dossier: The Immune System and Skin – Strengthening their Defences
                                                                            P Non-operative fat removal – An overview of gentle procedures
                                                                                                                                                                      Trade fair issue BEAUTY FORUM LEIPZIG
                                                                                                                                                                      Trade fair issue BEAUTY Düsseldorf
     		                            PD       07.04.2021                      P Whatever the skin type – Skin cleansing basics

            3                      AC
                                   PDC
                                            29.04.2021
                                            11.05.2021
                                                                            Dossier: Aesthetics – The Natural Look is In Demand
                                                                            P Blemished skin – From liver spots to vitiligo
     		                            PD       07.06.2021                      P The perfect option – Apparative combined treatments

            4                      AC
                                   PDC
                                            05.07.2021
                                            16.07.2021
                                                                            Dossier: Lipedema – Diagnosis and Treatment
                                                                            P Intestinal flora – How bacteria influence the skin
     		                            PD       09.08.2021                      P Scars – Medical and cosmetic treatments

            5                      AC
                                   PDC
                                            06.09.2021
                                            16.09.2021
                                                                            Dossier: Happy Face – Skin Rejuvenation from Non-Invasive to Operative
                                                                            P City, country, river – Anti-pollution, natural active ingredients, marine cosmetics
                                                                                                                                                                      Medical Beauty
                                                                                                                                                                      Trade fair issue BEAUTY FORUM MUNICH
     		                            PD       11.10.2021                      P Make it special – Customized treatments for her and him

            6                      AC
                                   PDC
                                            02.11.2021
                                            12.11.2021
                                                                            Dossier: Diabetic Foot – Prevention, Therapy and Care
                                                                            P Body contouring – A comparison of methods
     		                            PD       06.12.2021                      P Peelings – Mechanical, chemical, enzymatich

     AC = Advertisement Close; PDC = Printed Document Close; PD = Publication Date (magazine in post-box)

19                                                                                                                                                                                                                                            19
          Introduction           Crossmedia            BEAUTY FORUM            BEAUTY FORUM            BEAUTY FORUM   BEAUTY FORUM   BEAUTY FORUM       COSSMA      BEAUTY FORUM     BEAUTY FORUM Contacts, Locations & Printing data & GTC
                               communications          Germany Edition            MEDICAL                BUSINESS        NAILPRO      Austria Edition                   Digital    Exhibitions & Events Licences
20                                                                                                                                                                                                                                         20

     STANDARD ADVERTISEMENT FORMATS                                                                                                                                          BOUND-IN AND LOOSE INSERTS
     AD                                   FORMAT**                                    PRICE              AD                                        FORMAT**        PRICE                              FORMAT                   PRICE
     Double page spread                                                                                 1/2 vertical                               105 x 297 mm    € 1,975   Bound-in* up to 10 g Format up to                 € 3,270
     Gold                                 420 x 297 mm                                € 5,270           1/2 horizontal                             210 x 148 mm    € 1,975   and loose 		            max. 200 x 297 mm
                                          Placement as the first double                                                                                                                  up to 20 g partial inserts are        € 3,340
                                          page spread on the first 20 pages                             1/3 vertical                                 70 x 297 mm   € 1,650
                                                                                                                                                                             		                      not possible
     Double page spread                                                                                 1/3 horizontal                             210 x 99 mm     € 1,650               up to 30 g		                          € 3,410
     Premium                              420 x 297 mm                                € 4,120                                                                                            up to 50 g		                          € 3,550
                                          on request, depending on availability
                                                                                                                                                                             Inserts* 2-page          Format up to max.         € 3,480
     Full page                            210 x 297 mm                                € 3,030
                                                                                                                                                                             		                       210 x 297 mm (3 mm
     Inside front cover                   210 x 297 mm                                € 3,250                                                                                         4-page          bleed at the sides and    € 3,830
     Inside back cover                    210 x 297 mm                                € 3,100                                                                                		                       bottom + 5 mm bleed
     Back cover                           210 x 297 mm                                € 3,330                                                                                		                       at the top), maximum paper
                                                                                                                                                                             		                       weight: 170 g/m2
     All prices in EUR excl. statutory VAT, placement surcharge 10%. 4c Euroscale                                                                                            Postcards attached (mechanically)                on request
      * Inserts and bound-in inserts are non-discountable.
                                                                                                                                                                             Format up to DIN A6, paper: 150 g/m²,
         Delivery of bound-in and loose inserts: Quantity = magazine print run +3 %                                                                                           only in combination with a full-page ad
     ** All ad formats are trim sizes (bleed: 3 mm per outside edge)

     SPECIAL ADVERTISEMENT FORMATS
      ADVERTISING FORM/SCOPE OF SUPPLY                                                                                                                                                                                         PRICE
     Cover promotion
     Logo illustration on cover, double page ad or promotion spread, listing in contents                                                                                                                                         € 5,170

     Medical Beauty*** (5/21)
     Thematic reach combination with Full-page bundle as PR product presentation in BEAUTY FORUM MEDICAL and in the BEAUTY FORUM Germany Edition                                                                                 € 3,900
     and Plus Digital: Active advertising on www.beauty-forum.com and in social networks, minimum duration 9 months, price/month                                                                                                   € 110
     + on top: BEAUTY FORUM Austria Edition                                                                                                                                                                                        € 920

     All prices in EUR excl. statutory VAT
     ***Special formats can only be booked for specified issues. On top-Preis nur bei vorheriger Buchung des Specials in der BEAUTY FORUM Germany Edition
     Bound-in and loose inserts are non-discountable. Bound-in insert: Quantity = magazine print run + 3 %
BEAUTY FORUM BUSINESS
                                                                                        30th year 2021 · www.beauty-forum.com/business

                                                                                        BEAUTY FORUM BUSINESS – THE SUCCESS GUARANTEE FOR YOUR BEAUTY INSTITUTE OR SALON!
                                                                                        BEAUTY FORUM BUSINESS provides practical tips on how cosmeticians can gain new customers, sell more products
                                                                                        and increase their turnover in the long term. With articles on managing a company, marketing strategies which can be
                                                                                        implemented quickly and further training options the magazine is the trailblazer for women setting up new
                                                                                        businesses and success-oriented businesswomen.
                                                                                        Aimed at: The independent woman who wants to achieve more in life!
                                                                                        Why it is worth it: The guide that provides more confidence to become self-employed.

                                                                                        CIRCULATION                                                   RECIPIENT STRUCTURE
                                                                                        Print run 2021                                                 Women setting up new
                                                                                        2,500 copies per issue                                             businesses in the
                                                                                                                                                         cosmetics segment                      Nail bars
                                                                                        Publication 6x per year

                                                                                        MAGAZINE FORMAT
                                                                                        Magazine format: 210 x 297 mm
                                                                                                                                                                             25               14
                                                                                        Is also published as an e-Paper which is available online
                                                                                        3 days before the corresponding publication date.

                                                                                                                                                                               53%
                                                                                                                                                                                                        3
                                                                                        PRINTING/BINDING PROCESS                                                                                            Foot care institutes

                                                                                        Sheet-fed offset, Euroscale, adhesive binding, 80 screen
                                                                                                                                                                        1                            4
                                                                                                                                                          Archives, fairs,
                                                                                        PRINTING MATERIALS                                                sample copies
                                                                                                                                                                                                    Beauty care students,
                                                                                        Via email to:                                                                                               beauty schools
                                                                                        annesophie.jedynak@health-and-beauty.com
                                                                                                                                                                               Beauty salons
                                                                                        Via Cloud data storage/data carrier: see page 49
                                                                                                                                                                                             Primarily owners and managers

                                                                                        PRICES & TERMS
                                                                                        Prices in EUR excl. statutory VAT
                                                                                        Payment terms: net, upon receipt of invoice

     INDISPENSABLE | UP-TO-DATE | PROFESSIONAL

21                                                                                                                                                                                                                                 21
        Introduction     Crossmedia     BEAUTY FORUM      BEAUTY FORUM   BEAUTY FORUM      BEAUTY FORUM     BEAUTY FORUM        COSSMA        BEAUTY FORUM       BEAUTY FORUM Contacts, Locations & Printing data & GTC
                       communications   Germany Edition      MEDICAL       BUSINESS           NAILPRO        Austria Edition                      Digital      Exhibitions & Events Licences
22                                                                                                                                                                                              22

            ISSUE                                                           DOSSIER/TOPIC FOCUSES                                                       FEATURES/HIGHLIGHTS

            1                      AC
                                   PDC
                                            23.11.2020
                                            02.12.2020
                                                                            All new inside – How to make your beauty institute fit for the future
                                                                            P Using money to make a profit – The right way to handle your earnings
     		                            PD       13.01.2021                      P We need to talk! The modern way to communicate with customers

            2                      AC
                                   PDC
                                            08.02.2021
                                            18.02.2021
                                                                            Always on tour – Working as a mobile cosmetician
                                                                            P Sustainability – What cosmetics institutes can do
                                                                                                                                                        Trade fair issue BEAUTY FORUM LEIPZIG

     		                            PD       17.03.2021                      P Small tricks, big impact – Practical sales tips for beauty institutes

        AC
            3
            06.04.2021
        PDC 15.04.2021
                                                                            Asking for payment – Which cash register systems are
                                                                            suitable for beauty institutes
                                                                                                                                                        Trade fair issue BEAUTY Düsseldorf

     		 PD  12.05.2021                                                      P Further training for cosmeticians – How to get the most out of seminars
     				                                                                   P Getting out of the red – How to turn things around

            4                      AC
                                   PDC
                                            07.06.2021
                                            16.06.2021
                                                                            Pure luxury – Fixtures and furnishing for high-end target groups
                                                                            P Together you feel less alone – Why it’s worth having employees
     		                            PD       14.07.2021                      P From cosmetician to teacher – Earning money with training courses

            5                      AC
                                   PDC
                                            09.08.2021
                                            18.08.2021
                                                                            A comparison of payment methods – Cash, cards, etc.
                                                                            P Cheap or expensive – How to set the right prices!
                                                                                                                                                        Trade fair issue BEAUTY FORUM MUNICH

     		                            PD       15.09.2021                      P Ready for Generation Z – What your young clients want

            6                      AC
                                   PDC
                                            11.10.2021
                                            20.10.2021
                                                                            Not enough hours in the day? How to improve your time management
                                                                            P The 5-star beauty institute – How to get good Internet ratings
                                                                                                                                                        Make-up your Business

     		                            PD       17.11.2021                      P Here to stay – Modern customer retention methods

     AC = Advertisement Close; PDC = Printed Document Close; PD = Publication Date (magazine in post-box)
TS
                                                                                                                                           I S I N G FORMA
                                                                                                                                      VERT
                                                                                                                               ALL AD                  MEDIA
     STANDARD ADVERTISEMENT FORMATS                                                                                                           CROSS
     AD                                                        FORMAT*                                                 CROSSMEDIA PRICE                        AD                                                       FORMAT*                                       CROSSMEDIA PRICE
     Double page spread                                         420 x 297 mm                                                               € 1,470           Half-page diagonal                                        166 x 234 mm                                                   € 540
                                                                Placement as the first double page spread
                                                                on the first 20 pages                                                                        1/2-page vertical                                           99 x 297 mm                                                  € 500

     Full page                                                  210 x 297 mm  € 860                                                                          1/2 page horizontal                                       210 x 144 mm                                                   € 500

     Inside front cover                                         210 x 297 mm                                                               € 1,100           Island advertisement, big island                          111 x 111 mm                                                   € 430

     Inside back cover                                          210 x 297 mm  € 1,000                                                                        Island advertisement, round                               Diameter: 78 mm                                                € 390

     Back cover                                                 210 x 297 mm                                                               € 1,220           L advertisement                                           210 x 67 mm and 63 x 230 mm                                    € 490

     Advertorial Full page**                                    210 x 297 mm                                                                 € 920           U advertisement                                           2 x L advertisement on a double page                         € 1,020

     Advertorial 2/1 page**                                     420 x 297 mm                                                               € 1,800           Headers
                                                                                                                                                              10 x in succession                                        111 x 15 mm	                                                   € 515
     Double page Storytelling**                                 420 x 297 mm                                                               € 1,800
                                                                                                                                                              Sidebars
                                                                                                                                                              10 x in succession                                          15 x 120 mm	                                                 € 390
     **Special price: Additional 15 % prolongation discount if this motif has been published in BEAUTY FORUM Germany Edition within the last 24
        months (from date of publication). Prices for bound-in and loose inserts on request!                                                                  All prices in EUR excl. statutory VAT, placement surcharge 10%. 4c Euroscale

            D
 INCLUDE                              The duration of each crossmedia advertising format is until the next publication date – 2 months from issue of the bound edition – in the business segment

     SAMPLE VISUALIZATIONS OF CROSSMEDIA ADVERTISING FORMATS

                Island advertisement, big island                                                      Half-page diagonal                                                         U advertisement                                                     Fireplace Banner

     *All advertisement formats (excluding island advertisement, big island and island advertisement, round) are trim sizes (bleed: 3 mm per outside edge).
     Bound-in and loose inserts on request. Delivery of bound-in and loose inserts: Quantity = magazine print run +3 %

23                                                                                                                                                                                                                                                                                               23
          Introduction             Crossmedia             BEAUTY FORUM             BEAUTY FORUM             BEAUTY FORUM             BEAUTY FORUM             BEAUTY FORUM                COSSMA               BEAUTY FORUM             BEAUTY FORUM Contacts, Locations & Printing data & GTC
                                 communications           Germany Edition             MEDICAL                 BUSINESS                  NAILPRO                Austria Edition                                     Digital            Exhibitions & Events Licences
24                                                                                                                                                                                                24

                                           BEAUTY FORUM NAILPRO
                                           22th year 2021 · D-A-CH · www.beauty-forum.com/nail

                                           BEAUTY FORUM NAILPRO – CREATIVE, COMPETENT AND ALWAYS WITH A HEART!
                                           BEAUTY FORUM NAILPRO is a trade journal with a practical focus, designed for the professional nail industry. It
                                           covers the full spectrum of topics which are important for a nail designer's day-to-day business: Fashion and lifestyle
                                           trends expressed as creative nail art, professional techniques, nail health knowledge and relevant business tips to
                                           make nail bars successful.
                                           Aimed at: Anyone who sees nail design as more than a hobby!
                                           Why it is worth it: Required reading and inspiration for the latest nail trends!

                                           CIRCULATION                                                     Frequency discount                               Volume discount
                                           Print run 2021                                                   3 advertisements 3 %                             3 pages 05 %
                                           10,000 copies per issue                                          6 advertisements 5 %                             6 pages 10 %
                                           Publication 9x per year, D-A-CH                                 12 advertisements 10 %                           12 pages 15 %
                                                                                                           On purchases within a given insertion year/Starting with the appearance of the first
                                           MAGAZINE FORMAT                                                 advertisement
                                           Magazine format: 210 x 297 mm
                                           Is also published as an e-Paper which is available online
                                                                                                           RECIPIENT STRUCTURE
                                           3 days before the corresponding publication date.

                                           PRINTING/BINDING PROCESS                                                       Beauty salons, foot care
                                                                                                                          practices offering nail design
                                           Sheet-fed offset, Euroscale, adhesive binding, 80 screen                       services

                                                                                                                         16.5
                                           PRINTING MATERIALS
                                           Via email to: marina.vasilj@health-and-beauty.com                                                                     0.5      Beauty schools
                                           Via Cloud data storage/data carrier: see page 49

                                           PRICES & TERMS
                                           Prices in EUR excl. statutory VAT
                                           Payment terms: net, upon receipt of invoice
                                                                                                                                   82.5%
                                                                                                                                                                      0.5 Cosmetics trade
                                                                                                                                                                            fairs, archives
                                           AGENCY COMMISSION
                                           15 % of customer net price

                                           ADDITIONAL CHARGES                                                                     Nail bars, nail designers
                                           Customized colours HKS, Pantone and metallic: price on
                                           request, Binding placement: +10 % of advertisement
     STYLISH | COMPREHENSIVE | PRACTICAL   price                                                                                                            Primarily owners and managers
ISSUE                                                           DOSSIER/TOPIC FOCUSES                                                                       FEATURES/HIGHLIGHTS

            1                      AC
                                   PDC
                                            10.12.2020
                                            11.01.2021
                                                                            Dossier: 2021 – A New Year with New Laws for Nail Bars
                                                                            P Seductive eyelashes – The right length makes all the difference
                                                                                                                                                                        Happy New Year

     		                            PD       09.02.2021

            2                      AC
                                   PDC
                                            29.01.2021
                                            08.02.2021
                                                                            Dossier: Seasonal Looks – The Right Decoration for Your Business
                                                                            P Waxing vs. sugaring – An overview of the best methods
                                                                                                                                                                        Education Check

     		                            PD       09.03.2021

            3                      AC
                                   PDC
                                            04.03.2021
                                            15.03.2021
                                                       Dossier: Correct Implementation of Data Protection Regulations
                                                       P Spring/summer nail trends – Stylish looks for sunny days
                                                                                                                                                                        Trade fair issue BEAUTY FORUM LEIPZIG
                                                                                                                                                                        Trade fair issue BEAUTY Düsseldorf
     		                            PD       13.04.2021

     		     4                      AC
                                   PDC
                                            06.04.2021
                                            19.04.2021
                                                        Exclusive Special Edition                                     		                                                Trade fair issue BEAUTY Düsseldorf

     		                            PD       18.05.2021

            5                      AC
                                   PDC
                                            07.06.2021
                                            15.06.2021
                                                       Dossier: You’ve Got Mail – Social Media Marketing
                                                       P How to care for swollen feet
                                                                                                                                                                        Trade fair issue BEAUTY FORUM Leipzig
                                                                                                                                                                        Trade fair issue BEAUTY Düsseldorf
     		                            PD       13.07.2021

            6                      AC
                                   PDC
                                            06.08.2021
                                            18.08.2021
                                                       Dossier: Gaining New Customers – Targeted Activities
                                                       P Autumn/winter nail trends – The right colours to get through cold days
                                                                                                                                                                        Golden autumn*
                                                                                                                                                                        Trade fair issue BEAUTY FORUM MUNICH
     		                            PD       14.09.2021

            7                      AC
                                   PDC
                                            03.09.2021
                                            15.09.2021
                                                                            Dossier: Quality Advertising – From Business Cards to Posters
                                                                            P Is permanent really for ever? PMU methods for beginners
                                                                                                                                                                        Trade fair issue BEAUTY FORUM MUNICH

     		                            PD       12.10.2021

            8                      AC
                                   PDC
                                            04.10.2021
                                            20.10.2021
                                                                            Dossier: Cost Calculation – Simple Ways to Save and Intelligent Investments
                                                                            P Overview of methods – Are LED and UV on the same level?
     		                            PD       15.11.2021

            9                      AC
                                   PDC
                                            05.11.2021
                                            17.11.2021
                                                                            Dossier: Top or More of a Flop – Which One is My Bar?
                                                                            P Refill vs. refresh – The subtle difference
                                                                                                                                                                        Trade fair issue BEAUTY FORUM MUNICH

     		                            PD       14.12.2021

     AC = Advertisement Close; PDC = Printed Document Close; PD = Publication Date (magazine in post-box)
25                                                                                                                                                                                                                                              25
          Introduction           Crossmedia            BEAUTY FORUM            BEAUTY FORUM            BEAUTY FORUM        BEAUTY FORUM   BEAUTY FORUM       COSSMA   BEAUTY FORUM     BEAUTY FORUM Contacts, Locations & Printing data & GTC
                               communications          Germany Edition            MEDICAL                BUSINESS             NAILPRO      Austria Edition                Digital    Exhibitions & Events Licences
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