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headquarters
> Malaysia
Headquarters Asia-Pacific is
the Asia-Pacific Magazine for
Association Executives.
Published by Headquarters Magazines PTE Ltd (Singapore) Asia-Pacific Supported by UIA, the Union of
www.meetingmediagroup.com - press@meetingmediagroup.com International Associations.
#
Edition December 2015 24 Published 4 times a year:
April, July, October, December.
Tokyo
beyond 2020
+
Sapporo
Dubai
Shanghai
Glasgow
> Contents
An Academy
Colophon for Asia-Pacific?
HAP or Headquarters Asia-Pacific is a
niche publication for local, regional and
international associations based in Asia-
Pacific and dealing with the organisation of
In your opinion what are the priorities of an emerging desti-
worldwide congresses. Published 4 times a nation that is willing to develop its meetings infrastructure?
year. Circulation: 2,500 copies in 14 different
countries.
I think we all agree the first step should be the establishment
Subscriptions Marcel A.M. VISSERS of a national convention bureau, no? Is there any good advice
Subscriptions amount to 85€ (all incl.). The Editor in Chief that we could summon for such a bureau? Commercially
online version of the magazines is available at
www.meetingmediagroup.com driven consultants will say the focus should be on sales, while
Editor in Chief those who are digitally oriented will advise for a strong data-
Marcel A.M. Vissers bank of potential leads.
T. +32 (0)3 226 88 81
marcel@meetingmediagroup.com
Managing Director In my humble opinion, I would tend to claim that education is the number one priority. A perfect
Cécile Caiati-Koch example to illustrate this is the organisation of the first ECM Academy on the African continent,
T. +32 (0)2 761 70 52
cecile@meetingmediagroup.com scheduled to take place in South Africa in 2016. I sincerely hope that something similar can be
International Business Development Manager organised in the Asia Pacific region in 2017. Let’s take a step back to understand the logic of my
Jesús Guerrero Chacón
T. +32 (0)2 761 70 54
reasoning.
jesus@meetingmediagroup.com
Managing Editor European Cities Marketing (ECM) have decided to go global and will be exporting their ECM
Rémi Dévé
T. +32 (0)2 761 70 55 Summer School beyond the boundaries of Europe. They are calling it the ECM Academy and the
remi@meetingmediagroup.com first edition will take place in Johannesburg 19-23 February 2016, prior to Meetings Africa. There is
Editor no doubt that this is a major event in the history of the meetings industry.
Katie Lau
Finance & Accounting
Farhana Khan Like its sister, the ECM Summer School, the ECM Academy will be the bridge for African profes-
T. +32 (0)3 226 88 81
farhana@meetingmediagroup.com
sionals to a successful career in the meetings industry. ECM is using their 30 years of experience to
Design guarantee the success of the Academy, maintaining the highest standard of content, recruiting the
Press Point.be best speakers and showcasing the most up-to-date trends in the meetings industry. It is expected
Guide Gezellelaan 109 - 9800 Deinze
T. +32 (0)9 362 52 50 - www.presspoint.be that 40 to 50 participants will attend the Academy. Faculty members will be figureheads from the
Print industry as well as high-level local speakers.
The Neu Print PTE Ltd - Singapore
neuprint@singnet.com.sg
I believe this formula would also do wonders for the Asia Pacific region. Countries like Thailand,
Supported by UIA, the Union of
International Associations Singapore or Malaysia would be excellent candidates to host the first Asia Pacific Academy. I would
Address be delighted to act as an ambassador to make this project a reality.
Headquarters Magazines PTE Ltd
1 Scotts Road
#21-07 Shaw Centre More information about the ECM Academy can be found on the ECM Website
Singapore 228208
www.meetingmediagroup.com www.europeancitiesmarketing.com/ecm-advantage/education/ecm-academy and on the
press@meetingmediagroup.com Meetings Africa website www.meetingsafrica.co.za.
» More stories on www.meetingmediagroup.com
Contents
GENERAL UIA
News 4 Change for Associations 14
Association Portrait 6
Cécile Caiati-Koch Rémi Dévé
DESTINATIONS
INTERVIEW Shanghai, China 16
Tokyo Convention & Visitors Bureau 11 Dubai, UAE 18
Glasgow, Scotland 21
Sapporo, Japan 22
Jesús Guerrero Chacón
3
> News
Slew Of Prominent Medical New Book Published on natural environment with sweeping views of
Congresses in Singapore Business Events Marketing the harbour and city skyline through glass
for the First Time Published by Routledge, Marketing facades and from balconies throughout the
Singapore will host several prominent Destinations and Venues for Conferences, venue. Its smart design in the heart of Sydney
medical congresses coming to Southeast Conventions and Business Events, writ- provides 70 event spaces and allows for
Asia for the first time – two of these events ten by Tony Rogers and Rob Davidson and three conventions to run consecutively, each
are also making their Asian debuts. These launched at ibtm world in Barcelona, is an with their own plenary, break out space and
events are tipped to bring in approximately entirely updated edition of the book written catering areas. Australia’s largest ballroom
16,000 visitors and also attest to Singapore’s by the same authors in 2006 for students of sits proudly above the convention centre. It
strengths as a MICE destination, while events / tourism / hospitality management will seat up to 2,000 guests and its balcony
boosting the Lion City’s ambition to be a as well as for people already employed in provides spectacular harbour views. As the
prominent thought leader in the respective convention bureaux and venues of all types. physical venue looks more and more like its
fields. Besides coming to Asia for the first The content of the book has been brought architectural renders each day, the opera-
time, the European Society for Medical completely up to date, reflecting all of the tional preparations of venue manager AEG
Oncology (ESMO) Asia Congress (Dec 18-20) major contemporary themes and develop- Ogden are also on track.
and SpineWeek 2016 (May 16-20, 2016) ments in venue and destination marketing, www.iccsydney.com
also mark the first time both entities are including the use of the social media, brand
organising an event outside of Europe. In alignment and content marketing. New Global Association
between these events is the International www.routledge.com/ Hub Partnership
Society for Magnetic Resonance in products/9781138852150 Four cities - Dubai, Singapore, Brussels and
Medicine’s (ISMRM) annual meeting and Washington, D.C.- recently launched the
exhibition (May 7-13, 2016). ICC Sydney to open in 12 months Global Association Hubs Partnership to
yoursingapore.com/ ICC Sydney’s contemporary design cel- help associations expand internationally to
morethanjustbusiness ebrates Sydney’s temperate weather and better serve their worldwide memberships.
ICC Sydney Singapore
4
> News
At a press conference organized at IBTM Banff Springs, Chateau Lake Louise, Fairmont top choices in destinations, hotels, bureaus,
Barcelona in November, Hervé Bosquet, Le Château Frontenac in Quebec City, event agencies and more.
former director, Brussels Convention Bureau, Chateau Laurier in Ottawa, Royal York hotel in www.studiocity-macau.com
said the point of the four-city partnership Toronto and Montreal’s Queen Elizabeth.
was not to attract large association meet- www.accorhotels.com New Tokyo Meeting
ings per se, but to make it easier for associa- Planner’s Guide
tions to set up regional headquarters offices Studio City’s in Macau wins the The Tokyo Convention & Visitors Bureau
in their cities, and their regions. ‘Best New Venue Opening’ Award has released the 2016-2017 edition of the
www.visitbrussels.com Studio City, Asia’s New Entertainment Capital, Tokyo Meeting Planner’s Guide. Packed
proudly announced that it has received with convention venues/hotels, unique
Accor buys Fairmont, its very first industry honor since its grand venues, attractions, ideas for group experi-
Raffles and Swissôtel opening on October 27, 2015. The new cine- ences and fun things to do, this 120-page
The French hotel chain Accor is buying FRHI, matically-themed resort has been named the planning guide contains all the essential
the company that owns the luxury hotel lines ‘Best New Venue Opening’ in the 2016 CEI information on the city. The new release
Raffles, Swissôtel and the Canada’s Fairmont. Readers’ Choice Awards organised by CEI Asia features 12 Convention Venues, 40 Hotels
This deal is expected to close in mid-2016. magazine. This award recognizes Studio City’s and 26 Unique Venues. It includes the latest
Accor currently owns over 3,800 hotels across excellence and success in its bespoke MICE information on new convention venues
92 countries worldwide under the brand services and facilities that have distinguished such as Toranomon Hills Forum, new
names Ibis, Sofitel, Novotel and others. The it within the industry. CEI Asia’s annual indus- convention hotels such as Andaz Tokyo
three acquired companies own 155 hotels try survey has been a benchmark in show- Toranomon Hills, rebranded convention
and resorts (of which 40 are currently under casing and celebrating the best in business hotels such as Hilton Tokyo Odaiba, and
development), and more than 56,000 rooms events for the past 15 years and has gathered unique venues like Mitsubishi Ichigokan
worldwide. Among the hotels are some valuable insights into what event planners Museum, Tokyo for instance.
iconic Canadian hotels such as: Fairmont and buyers across the region regard as the Available here: businesseventstokyo.org
Studio City Macau Washington, D.C
5
> Portrait
Rakugo performance in Tokyo
APCDA at Job World APCDA Plays the Career Game at Korea’s Job World
Association Profile
Asia Pacific Career Development Association (APCDA)
Founded in 2012, Asia Pacific Career Development Association (APCDA) aspires to provide an international forum for sharing career
development ideas and experience in the Asia-Pacific region with global perspectives. Apart from hosting conferences (first in Seoul
in April 2013), the steadily growing organisation also holds workshops and professional training events to facilitate learning for career
development professionals. Marilyn Maze shares her experience of bringing the close-knit community together as the executive director
of APCDA.
Interview Katie Lau
HQ: How successful has APCDA been in have also had a lot of interest and confer- are not able to travel to other countries in
achieving their goals? ence attendees from Middle Eastern coun- following years. Our conferences are small
Marilyn Maze: APCDA has held conferences tries. Our members are counsellors or pro- and intimate, so we feel like we are saying
in Seoul, Honolulu, and Tokyo. Future con- fessors at universities or colleges, represen- goodbye to friends when they end.
ferences will be in: 2016 in Taipei, 2017 in tatives of career development associations
Manila, and 2018 in Beijing. Each year we within specific countries, human resource HQ: What do you look for in the host
have had more attendees, reaching 120 at professionals, and private counsellors and venues and destinations?
the most recent conference. These confer- consultants. Some also work for govern- Marilyn Maze: Primary concerns for our
ences have clearly achieved our mission. ment workforce development agencies or members are related to the cost to attend.
Over 15 countries have presented at each private counselling agencies, We held our first three conferences in hotels,
event, sharing career planning practices, and plan to hold the next three in universi-
theories, and research. Friendships have HQ: How challenging is it to organise the ties. Universities provide a great learning
been formed across the Asia-Pacific area, conferences? environment at a lower cost, so we can use
encouraging further exchange of ideas and Marilyn Maze: We are committed to holding our funds for speakers, food, and other ame-
collaborations. a conference in a different member coun- nities. Attendees want inexpensive hotel
try each year. This is challenging because rooms and meals while traveling, and want
HQ: Who attends your events? each country is different - but also each the cost of flying to the event to be low.
Marilyn Maze: We have 100 individual mem- country has a different allure. It is sad to Obtaining a visa can be an issue for mem-
bers and 11 organisational members from leave behind some of our friends from each bers from some countries. Two additional
Australia, Canada, China, Guam, Hong Kong, country. Holding a conference in a country concerns are safety and weather. When we
India, Indonesia, Japan, Korea, Macau, New provides the opportunity for many people visited Seoul, the news was full of threaten-
Zealand, Pakistan, Philippines, Singapore, living in that country to attend. Some of ing talk from North Korea. Many people
South Africa, Taiwan, United Kingdom, them are able to attend conferences in worried about what might happen during
United States, and Vietnam. Recently, we other countries, but we miss the ones who our visit.
7
> Portrait
Our members love to enjoy the cultural exciting. Traveling and making friends interna- sharing their techniques. The differences in
opportunities in each country. We ask our tionally is always exhilarating, and it feels really the ways people approach similar problems
hosts to select special events for us to good to see an association grow and serve the in each country are very enlightening.
show off the local sites. This year in Taipei needs of so many people in so many coun-
we will visit the Palace Museum which tries. It is a lot of work, but I know that sharing HQ: What would you like to see improved
holds ancient Chinese art. We also hope to ideas among the many countries in our region in your field of expertise?
visit a night market to enjoy the food and advances the quality of the career planning Marilyn Maze: Some countries have more
shopping. services offered in all of them. resources devoted to career planning than
others. I hope that other countries that are
At our conference, representatives from many struggling can take inspiration from their
countries will be sharing their techniques. The neighbours and find the resources to imple-
differences in the ways people approach similar ment more comprehensive services.
problems in each country are very enlightening
HQ: Any future plans for APCDA?
HQ: Any memorable experiences so far? HQ: What do you think are the latest Marilyn Maze: Hopefully we can add new
Marilyn Maze: In Seoul, we visited Job World, trends in career development in Asia? countries to our membership each year.
a large “museum” where youth can get a Marilyn Maze: Some countries in our region, We anticipate that, as we hold conferences
glimpse of a variety of careers. Job World like Singapore and Korea, are surging forward in different locations, nearby countries will
has film-making studios, an airplane cockpit, with legislation to assure that all of their notice and join us. As we grow, funding and
a kitchen and restaurant, and fire-fighting citizens have jobs that match their strengths publicity will follow.
simulation. We enjoyed seeing all of the excit- and can be productive workers. Many coun-
ing careers represented there. In Hawaii, we tries are recognising that their labor force is a My personal long-term goal is to create a
visited the Polynesian Cultural Center and valuable asset for growth and taking care of structure that is not dependent on any one
learned about life in the many Polynesian the career needs of their people offers a big person and will continue after our found-
island nations. In Tokyo, a career counselor payoff in terms of productivity. ing members have retired. We have found
who is skilled in traditional story-telling pro- a recipe for success that is helping us to
vided a Rakugo performance for us. Another important trend it to localise grow slowly in membership and financial
theories and tools for career planning. resources. I believe there is a critical size,
HQ: How is your experience working for Identifying ways to harness the strengths which we have yet to achieve, that will allow
APCDA? and values within the culture and tech- this association to continue into the future.
Marilyn Maze: I am very grateful to have this niques that are more helpful in each setting
position. I have had many jobs in my long are very important steps. At our conference, www.asiapacificcda.org
career, but this is by far the most fun and most representatives from many countries will be
Marilyn Maze (middle) with delegates The Royal Hawaiian Band Serendades APCDA in Honolulu
8
> Tokyo
Tokyo
Looking beyond 2020
Kazuko Toda, Director, Business Events Team, Tokyo Convention & Visitors Bureau, explains the strategy of Tokyo as an association
destination and how the 2020 Olympics will leave a lasting legacy for meetings in the Japanese capital.
HQ: Tokyo will host the 2020 Olympics. more often and there is more interest in the considering Tokyo as their “meetings desti-
How will this benefit the meetings destination from clients, local and interna- nation” in a more serious way.
industry? tional. It was a great way to get our name
Kazuko Toda: The fact that Tokyo will be out there and it reached our target clients We definitely feel that the success of the
hosting the 2020 Olympic and Paralympic as well. Tokyo, or Japan as a country with its Tokyo Olympic/Paralympic Games will
Games will benefit us in two ways - brand- unique culture and attraction, has been in be a great way to enhance our branding.
ing and infrastructure. the minds of so many people. We hear from I already have a sense that we are getting
many clients that they “would personally more inquiries from clients compared to a
With the selection of Tokyo as the Olympic/ love to visit Tokyo one day.” By being selected few years ago, wishing to hold their meet-
Paralympic host, we feel that Tokyo’s name as the Olympics/Paralympics host, I think ings before the Games.
has been out in the international media clients are actually stepping ahead and
11> Tokyo
Miraikan Tokyo’s Business Events Team
Ever since the selection, the year 2020 has attractive and comfortable destination for of the Advanced Industrial Science and
become a “goal” for everyone, including the international meetings. Technology (AIST), the Tokyo Metropolitan
suppliers in the meetings industry. It made Industrial Technology Center, and the Tokio
it clear to everyone that many things had HQ: Could you describe what makes Marine Research Institute.
to be improved further before 2020, and Tokyo a knowledge hub? Do you have
specific actions are already taking place. ambassadors supporting the holding of Together with the huge number of head-
Hotels like Hotel Okura Tokyo and the Tokyo association conferences in the city? quarters of private companies, which are
Prince Hotel are undergoing renovation Kazuko Toda: Tokyo has over 130 universities potential sponsors for the international
to cater to international standards. The in the city including the University of Tokyo, association meetings, Tokyo has a strong
number of international flights is increas- of which many professors are actively hosting base for a successful association meetings.
Although Tokyo is known to be a metropolis and HQ: What are Tokyo’s added values for
delegates might have the impression of Tokyo as being association meetings and planners?
a city with only tall concrete buildings, it is actually Kazuko Toda: There is a misconception that
a city with a unique mix of tradition and innovation everything in Tokyo is expensive. We say that
there’s value for money. A client who hosted an
ing both at the Haneda and Narita airports. international congresses. We have recently international meeting in October 2014 com-
The Tokyo Metropolitan Government has worked with professors in the health tech- mented that in Tokyo you will get more than
started to develop a new volunteer program nology assessment field for the HTAi 2016 what you pay for. The quality and level of ser-
to enhance the hospitality level of the City Annual Meeting, in the cartographic field for vice, as well as the expertise and know-how of
for international visitors and make their the International Cartographic Conference every supplier involved, lead to the success of
stay in Tokyo more comfortable. New roads 2019, and many more. any meeting. The client was happily surprised
are being built to better the flow of traffic that there was not one serious complaint from
within the city. All these improvements in Tokyo also has many R&Ds, both national any delegate during the Tokyo meeting, due to
the infrastructure will make Tokyo a more and private, like the National Institute the smoothness of the organisation.
12> Tokyo
Sushi making
Safety for the delegates are also top priority a metropolis and delegates might have the experience advanced science technology
issues that meeting planners pay attention impression of Tokyo as being a city with only through exhibits and hands-on experi-
to these days. The fact that Tokyo has been tall concrete buildings, it is actually a city with ences. The Museum covers a wide variety of
selected as the #1 safest city in the Safe a unique mix of tradition and innovation. I themes from technology used in the outer
Cities Index is highly recognised by meeting am sure that meeting delegates expect to space to human cells research to robotics.
planners. fully experience and enjoy something differ- The world’s first large 3D virtual Earth-shape
ent and memorable to take home and talk display called the Geo-Cosmos is the symbol
In addition, Tokyo has been selected the about. So, for association meetings coming to of the Museum, and is placed over the space
most liveable city in the 2015 Quality of Life Tokyo for the first time, we propose a themed available for receptions and events. For
Survey by Monocle. The Survey includes reception featuring the authentic Japanese international scientific meetings, it stages a
criteria such as safety, international connec- culture. Delegates will be welcomed by ladies unique and special atmosphere.
tivity, public transport, tolerance and envi- in kimonos, listen to the music of the koto
ronmental issues, but for 2015, they added (Japanese harp) or taiko (Japanese drums) A special must-do activity in Tokyo is making
22 new metrics, like housing and the cost as they enjoy Edomae (Tokyo style) sushi your own sushi. Sushi, a specialty now so
of living, from the price of a three-bedroom and tempura, the must-eat dishes in the city. well-known around the world, used to be a
house to the cost of a coffee, a glass of wine Ame-zaiku, or traditional candy sculpting, will fast food 400 years ago, when Tokyo was still
and a decent lunch. Furthermore, access to impress the guests and become fine souve- called “Edo.” The guests will learn all about
nature, urban design, business conditions, nirs to take home. sushi-making, as well as the history of Edo-
pro-active policy development and medical style sushi and the various kinds of fish used.
care have also been more emphasized. HQ: If you had to pick one outstanding
venue and one social activity you can do Contact
HQ: Can you describe the ‘Tokyo experi- in Tokyo only, what would they be? Business Events Team, Tokyo Convention &
ence’ that association delegates might Kazuko Toda: The MIRAIKAN, or the Visitors Bureau
experience? National Museum of Emerging Science and businessevetns@tcvb.or.jp
Kazuko Toda: Although Tokyo is known to be Innovation, is a museum where visitors can www.businesseventstokyo.org
13Change is happening
with or without you
ENITED Business Events Experts, Managing Directors Ivo Franschitz, Rosa B. Reyero Miguelez and Senior Consultant Henrik von Arnold
share their insights about the major, future challenges faced by international associations, and consequently the way to measure their
success in the long run.
HQ: Mr. Franschitz, we had the chance to HQ: But how does this affect the associa- estimated, yet. But change is happening.
talk before and you said: “The world has tions? They are information-providers by At the latest when the digital natives are
changed but the associations have not”. themselves. the new clientele. They are fast, flexible
It’s quite provocative, isn’t it? Franschitz: That´s a good point. I believe one and used to permanent dialog. They have
Franschitz: Yes, I am aware of that, and it is of the major flaws of the basic concept of increasing demands on information flow.
meant as a wake-up call. The truth is, there associations nowadays is their “exclusive” The members as known today, who pay
are, of course, some international associa- approach by creating barriers, through their fees once a year and are satisfied with
tions which have recognized the change
in their business environment. They have By rethinking the reason for their existence,
started to change their tactics by adapt-
associations need to redefine their purpose, their
ing their offer to the existing membership
market. But the majority of them appear
strategies and definition of future markets and,
to be frozen in time, for many reasons, and consequently their tactics
mostly unaware of what the future will
bring. They do have to understand their monetary, educational, occupational and the things they usually get, will be a thing of
world is changing with or without them. geographical means. They also consider and the past. Therefore associations will need to
treat their information and their platforms stop defining their markets by members and
Reyero Miguelez: We are living in an infor- as exclusive goods. However, in many cases, participants, and start to see and approach
mation society. Information is available all the reality is that their information is not them as their potential clients. As business
around the clock and all over the world. exclusive enough anymore. There are a lot of corporations, they have to have a clear pur-
Therefore the demands and expectations other sources and networks in a global digi- pose and vision and a clear strategy.
of people in their search for information tal world competing with each other. You do
have changed and still do. Years ago every- not have to be a member of an association HQ: And what are the main challenges
body booked a journey in a travel agency. or a participant at their annual meetings associations see today?
Because the information the people were anymore to have access to it. von Arnold: As a consequence of all of
looking for was available only there. Now it the above, the associations already find
is just a few clicks away on the web. Travel HQ: Mr. von Arnold, recently you asked the that financing is increasingly difficult. The
agencies, as the former gatekeepers of that Managing Directors of six leading inter- acquisition of sponsors requires high levels
needed information, have lost their main national associations about their opinion, of manpower and new solutions. The situ-
purpose. The same scenario also applies to experience and challenges in their daily ation is also made more difficult by stricter
print media businesses. They all were forced business. What’s their point of view? compliance regulations and higher member
to develop new strategies, they had to think von Arnold: The effects of increasing digitiza- demands. Moreover the potential partici-
about their new and future clients’ needs tion (live-streaming, hybrid meetings, etc.) pants have consistently less time and finan-
and to modify their offerings. in the meeting world cannot be accurately cial resources. They attend one top event
14> UIA
each year. And this means internal competi- the basis for a sustainable development of What’s the Union of
tions between association meeting organis- every association. International Associations
ers. It will be all about offering added value (UIA)?
to the target group. HQ: And how do you measure success of The Union of International Associations is a
associations in the future? non-profit, independent, apolitical, and non-
HQ: If you were an association, what Franschitz: Following our point-of-view and governmental institution in the service of
would you do in the current situation? arguments of the future of associations, international associations. Since its founda-
Reyero Miguelez: First of all, I would start of course, also the criteria and methods tion in 1907, the UIA is a leading provider of
by asking myself the most fundamental for measuring the success will have to be information about international non-profit
questions: “Why am I (the association) here?” designed anew. To take an example, if the organisations and a premium networking
and “What is my purpose?” Followed by: purpose of an association in the future is to platform between international organisa-
“Why should potential clients choose me or create a community of common interest, in tions and the meeting industry worldwide.
my offer?” Or in the corporate marketing an inclusive way, instead of maintaining an
language: “What is my USP (Unique selling exclusive and closed membership model, it Main activities:
proposition)?” “Where do I differentiate myself is obvious that counting membership and • Yearbook of International Organisations
from my competitors in the market?” meeting participation numbers becomes - contains information on over 68,000
obsolete. New criteria could be, for instance, international organizations active in all
Franschitz: By rethinking the reason for their the variety and diversity of the “followers” of fields of human endeavour, in all corners
existence, associations need to redefine the association or the “connectivity” to other of the world.
their purpose, their strategies and definition entities with similar subject matters. • International Congress Calendar - with
of future markets and, consequently their information on over 428,000 interna-
tactics. No matter if you are a for-profit or tional meetings. Available online, in pdf,
non-profit organisation you need a clear This article is a contribution of ENITED, a European and on paper.
vision. It is your soul, this is what you want Business Event Agency. ENITED provides solutions • Annual Associations Round Table
in the field of Live Communication, with a 360°
to be. That enables you to develop precise
approach and their own ENITED Excellent.C Model©.
strategies and objectives and create tailor- ENITED works with ambitious corporations, active
For more information, please contact
made tactics. Your action plan to reach your associations, and up-and-coming destinations. uia@uia.org
operational goals is the final step. This is More info: www.enited.eu / welcome@enited.eu
1516
> China
What’s new in Shanghai?
With a population of more than 24 million people, Shanghai is one of the largest and most developed cities in mainland China. Thanks
to the efforts of Shanghai Municipal Tourism Administration (SMTA), the metropolis might also well be THE Asian meeting place par
excellence. But what’s new in Shanghai? Let’s find out!
Shanghai is known for its unique style Shanghai Disney Resort, the first Worth noting is that transit tourists from
and fascinating blend of the old with the Disneyland in mainland China, will open 51 countries are now permitted a 72-hour
new, the East with the West, from art and soon, showcasing dozens of all-new attrac- visa-free stay inside Shanghai – making
architecture to cutting-edge style and tions and entertainment offerings with it easy to organise a meeting there with
ancient tradition. As a well-developed approaches of East-meets-West. Shanghai no hassle. Overseas tourists who stay in
tourist city, it offers a wide range of tourism is also a great MICE destination with a the Chinese mainland for no more than
facilities for both business and leisure large variety of world-leading venues and 183 days can also receive an 11% discount
visitors. facilities, such as the National Exhibition on consumer goods purchased at desig-
nated department stores. The minimum
Shanghai is known for its unique style and purchase for a tax refund is 500 yuan (about
fascinating blend of the old with the new, $US82) at any one store in one day.
the East with the West
About Shanghai Municipal
While the friendly openness of the people is and Convention Centre (Shanghai), the Tourism Administration (SMTA)
unsurpassed, the city is accessible to almost world’s largest single block building and SMTA is responsible for the programming,
everywhere around the world. Ninety-four exhibition complex. At Shanghai Tower, management and promotion of the tour-
airlines operate flights connecting Shanghai visitors will soon be able to ride the world’s ism of Shanghai city. It is willing to help
with 256 cities, and in 2014 alone, the city fastest elevator to the observation decks to industry partners to better understand the
welcomed about eight million overseas enjoy a 360-degree view of the city. city in designing Shanghai travel and busi-
tourists and more than 268 million domestic ness events products. SMTA is more than
travellers. Shanghai is also a relaxing place rich in happy to offer advice on how to organise
historical heritage, with well preserved a conference or a congress in the Chinese
As a huge metropolis, Shanghai is always on cultural remains such as the ancient water metropolis.
the move. Here are the latest infrastructure town Zhujiajiao in Qingpu district, classic
developments worth considering by gardens of Qing Dynasty Shanghai Fangta www.meet-in-shanghai.net
association planners. Garden and Zuibaichi Park.
1718
> UAE
Dubai Strategic Plan 2021
People First
At the end of last year, Dubai launched the now-famous Dubai Strategic Plan (DSP). Its aim? To reinforce Dubai’s position as a global
centre and destination across a number of fields. What does it exactly entail?
The DSP 2021 is a continuation for the suc- work and visit. A smart and sustainable The Dubai Government is working
cess of DSP 2015, which was launched in city which will be the hub of the global hard to turn the emirate into a most
2007 by His Highness Shaikh Mohammad economy run by a pioneering and excellent preferred place to live, work and visit and
Bin Rashid Al Maktoum, Vice-President and government. The DSP 2021 puts people first a city that enjoys sustainable economic
Prime Minister of the UAE and Ruler of Dubai. and highlights the importance of coopera- growth, is a world’s leading business
tion between all stakeholders to achieve centre, and the most business-friendly
Trailblazer the objectives of the plan, which targets city and investment destination. Keen
The Dubai Plan 2021 framework simultane- people’s welfare. on economic diversification, which is
ously addresses all the issues and initiatives
that will enable Dubai to become a trail-
The framework of Dubai Plan 2021 includes six themes
blazer in the world for its quality of life and that define the emirate and envisages a city of
excellence in governance. Milestones such creative and empowered people in an cohesive society
as the hosting of the World Expo 2020 and
other initiatives such as Dubai the Capital of Economic diversification important for the city’s pivotal hub status,
Islamic Economy, My Community (aiming to We have often been writing about this Dubai, as a destination, seems in this
transform Dubai into a city that is friendly to in Headquarters: Dubai offers all kinds regard to have a plan like no other.
people with disabilities), Dubai Smart City, of services to investors, businesses and
and Dubai Government towards 2021, in organisations, in addition to an open door To learn more about how to access
addition to many others, will contribute to policy, world-class facilities including state- services related to business event
make Dubai a role model for the world. of-the-art airports, congress venues and development, destination expertise,
accommodation options for all kinds of convention planning, attendance
The framework of Dubai Plan 2021 includes budgets and tastes. The Dubai Association building and onsite event servicing,
six themes that define the emirate and Center is the perfect testament to this as it visit dubaibusinessevents.ae,
envisages a city of happy, creative and supports Dubai’s vision of turning the city call +971 6005 55559,
empowered people in an inclusive and into a capital of Islamic Economy and a true or email askdbe@dubaitourism.ae
cohesive society - the best place to live, knowledge hub.
19> Scotland
Glasgow ambassadors
continue to attract
large associations to the city
A world-leading professor of Phonetics and Sociolinguistics has spent the last 20 years using Glasgow as her research platform to study
the changing landscape of language.
Now at the top of her field, Professor Jane conference and a fantastic conference party put together a winning bid. It’s no secret that
Stuart Smith combined her expertise in the city’s iconic Merchant Square for more Glasgow has world-leading research hubs,
with her role in Glasgow’s award-winning than 800 people. esteemed academics and huge strengths
Conference Ambassador Programme to across its key areas of strategic growth and
head up the city’s successful bid to secure The conference took place in Glasgow I was delighted to work with the team to win
the 18th International Conference of Phonetic recently welcoming 1000 global experts this large congress.”
Sciences (ICPhS) 2015. with the local economy benefiting from an
injection of more than £2million. The University of Glasgow professor is one
As the Chair of the Local Organising of 1700 influential individuals in Glasgow’s
Committee Jane coordinated input from Jane said: “I was able to use my expertise from Conference Ambassador Programme,
a consortium of four Scottish universities. the last two decades to work with Glasgow each working in partnership with Glasgow
She worked closely with a 20-strong team City Marketing Bureau, the SECC and aca- City Marketing Bureau to bid and secure
to deliver a winning bid, a successful demic institutions located across Scotland to conference business.
21> Japan
Sapporo Convention Center
Sapporo: Natural – Convenient – Smart
Ranked 3rd in Japan, following Tokyo and Kyoto, in the 2014 ICCA rankings, Sapporo has surely been proving itself as an attractive
destination for both world’s travelers and meeting organizers.
Travel time matters Unique is guaranteed energy, medicine, pharma, animal
Multiple connections, long hours wasted Sapporo has been the front-runner of Japan’s behavior and veterinary sciences,
at the airports, ages to get to the hotel, unique venues arsenal. Be it a gathering of Sapporo’s unique and rich natural
well, definitely not in Sapporo. The city about 50 to 200 pax, the Ski Jump Stadium environment has a lot to offer when it
can easily be reached directly from major at Okurayama or the Glass Pyramid at comes to the value of a meeting. This
capitals in Asia, while it is only a 1.5 hour Moerenuma Park would definitely wow your collaboration of natural environment and
flight away from Tokyo – the world’s busiest guests. Sapporo Racecourse, a chic facility the value of a meeting was particularly
air route with over 70 flights per day. Once right outside of the city centre, could be a obvious when the participants of the
at Sapporo New Chitose Airport, the travel perfect option for a networking event or a 5th International Wildlife Management
time between the airport and the city centre gala for a group of 300. And if you need to Congress 2015 together with the citizens
is only 37 minutes via rapid train. And just go big, beer halls at the historical Sapporo put their forces together for a good cause
so you know, a food market filled with fresh Beer Garden will accommodate up to – clearing out and cutting down thickets
local delicacies, Ramen noodles restaurants 1,000 guests. and tall grass along Toyohira River.
from all over Hokkaido, Japan’s famous
sweets avenue, not to forget a hot spring, Sapporo’s unique and rich natural environment
will all be at the airport as well. has a lot to offer when it comes to the value
of a meeting
Unbeatable prices,
amazing choice Value for money Sapporo’s IT sector has also been develop-
When it comes to meeting venues and For the last couple of years, Sapporo has ing strong recently, with various interna-
hotels in the nation’s most walkable city, been seeing a dramatic increase in the tional IT meetings of all sizes increasing
the prices and options are unbeatable. All attendance when it comes to participa- their appearances in the northern capital.
major convention facilities and hotels (over tion from Asia-Pacific members. One This year’s key gathering was W3C Technical
20,000 rooms) are located within 1 km example is the Asia Oceania Geosciences Plenary / Advisory Committee Meetings
radius of Odori Park. A short 10-15 minute Society Annual Meeting, held last August, Week, which attracted over 500 special-
walk from the hotel to the meeting venue which hit its record attendance of ists from all over the world to Sapporo in
will be enough to start your day. And in case 3,100 participants. October.
you are staging your meeting at Sapporo
Convention Center, it is just a short 7 minute With academic institutions such as Contact
ride on subway from downtown. Speaking Hokkaido University, Sapporo Medical Dima Azarov
of cost, meeting space and room rates are University and Rakuno Gakuen University Sapporo Convention Bureau
about twice cheaper compared to Tokyo or leading in the fields of geosciences, azarov-d@plaza-sapporo.or.jp
other major cities in Japan. organic chemistry, agriculture, forestry, www.conventionsapporo.jp
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