Tourism Training Directory - PREPARED BY: TIPPERARY DESTINATION RECOVERY TASKFORCE REV 1, 02.03.2021 - Tipperary Tourism
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Tourism Training Directory PREPARED BY: TIPPERARY DESTINATION RECOVERY TASKFORCE REV 1, 02.03.2021
Contents
List of Training Providers with courses available:
Tipperary Tourism.............................................................................................................2
Tipperary Local Enterprise office………………………………………………………………………………….2 - 8
Tipperary ETB ……………………………………………………………………………………………………………...9-10
Fáilte Ireland …………………………………………………………………………………………………………….. 11-14
County Tipperary Skillnet ……………………………………………………………………………………………15-17
1Re-Imagining Tourism in Tipperary 2021
Supported by Tipperary Tourism, Tipperary Local Enterprise Office and Tipperary County Council
What you'll get:
5 Live Business Recovery Training Sessions to help strengthen your business.
Ongoing and up-to-the-minute information through the Private Facebook Group for
Tipperary Tourism.
Resource Library with recordings of all trainings and additional tools and resources.
A framework for co-operation with Tipperary Tourism.
A way to work with other tourism operators to promote Tipperary even during Covid-19
restrictions.
A shared map to help re-open as safely and profitably as possible.
Schedule of Online Workshops via Zoom:
Monday 15th March 2021, 11am
Monday 22nd March 2021, 11am
Monday 12th April 2021, 11am
Monday 19th April 2021, 11am
Monday 26th April, 11am
This programme is being delivered by The Tourism Space on behalf of Tipperary Tourism, Tipperary
Local Enterprise Office and Tipperary County Council
This course is FREE to attend, please register to secure your place at the below link.
https://www.thetourismspace.com/offers/Q7Rb4SMk
Tipperary Local Enterprise Training Schedule
All courses can be found at the following link:
https://www.localenterprise.ie/tipperary/Training-Events/Online-Bookings/
All courses are held online.
Local Enterprise Week
From 1st of March until 5th March
Tipperary Local Enterprise Week is taking place virtually with a range of interesting and
informative workshops facilitated virtually from the 1st until the 5th of March 2021. From
Podcasting to Google Adverts and from Business Resilience to Celebrating International
Women in Business Networking Event there is an event to suit everyone. Check out the
full list of events for the week through the link below;
https://www.localenterprise.ie/Tipperary/Enterprise-Development/Local-
Enterprise-Week/
1. Social Media Marketing
Facebook & Instagram Advertising using Ads Manager
2From 4th March from 10am until 12pm
Programme Outline
This training course is designed to assist participants with creating a detailed Facebook &
Instagram advertising plan and have the skills and tools to be able to implement and
measure it.
Outcome of Programme
●Understand the online customer journey and have planned ad campaigns at each stage
●Be aware of the important of targeting warm/hot leads
●Know how to design and run a successful advertising campaign and be able to measure
your ROAS (return on ad spend)
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Facebook-Instagram-Advertising-Using-Ads-Manager.html
Instagram Advanced 30th March 2021
From: 10am until 12pm
Programme Outline
This course will enable participants to take their Instagram activity and content to a new
level for greater engagement and reach.
Outcome of Programme
At the end of the workshop(s) each participant will know how to use IGTV, Reels and
other key features like Stories for increased reach and engagement.
• Creating an Instagram strategy and setting objectives, goals and KPI’s. Instagram
insights- a walk around the key insights available within the app and other free or low-
cost tools for analyzing engagement rates
• Building a successful brand on Instagram using visual content
• Influence marketing and how to leverage influencers to become influential
• Understanding Instagram’s newsfeed filter and how to ensure you are discoverable in
search and visible in your follower’s newsfeed.
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Instagram-Advanced.html
Evolving Your Social Media Strategy & Content 8th April 2021
From 10am until 12pm
Programme Outline
3At the end of the workshop(s) each participant will be able to develop and roll out an
evolved social media content plan.
Outcome of Programme
Understand the needs of your customers – what are their new pain points.
Why it is important to maintain your social media activity levels.
Review of existing content, what can be used and what needs to change / evolve.
Tips and technique of how to get noticed amongst all the Covid-19 noise.
Why going live now is more important than ever - planning a live stream. Equipment
requirements.
Tool kit: a range of tools that will help with planning and scheduling social media
content.
Case studies of businesses that have evolved their content for the benefit of their
business and their customers.
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Evolving-your-social-media-strategy-content.html
Facebook & Instagram Advertising using Ads Manager 14th April 2021
From 10am until 12pm
Outline of Programme
This training course is designed to assist participants with creating a detailed Facebook &
Instagram advertising plan and have the skills and tools to be able to implement and
measure it.
Outcome of Programme
• Understand the online customer journey and have planned ad campaigns at each stage
• Be aware of the important of targeting warm/hot leads and how to achieve this within
Facebook & Instagram
• Know how to design and run a successful advertising campaign and be able to measure
your ROAS (return on ad spend)
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Facebook-Instagram-Advertising-using-Ads-Manager1.html
Twitter for Advanced Users 21st April 2021
From 9.30am until 12.30pm
Program Outline
The aim of this course is to ensure that participants will be successful in understanding
their Twitter business page on a much more advanced level with regards to who their
followers are and building demographic profiles of their followers. This is important to be
4mindful of when they are online, advertising strategically and to ensure that their social
media objectives, communications and all promotions are engaging, personal, inspiring,
useful/informative and relevant to their target audience and existing base of followers
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Twitter-for-Business-Advanced.html
Developing an Online Business Strategy 11th May 2021
From 10am until 12pm
Programme Outline
The workshop will give participants practical information to help them create an online
business strategy which is aligned and part of the core business strategies
● Defining your website aims and objectives
● An introduction to measurement metrics, and evaluation tools
● An overview of digital marketing techniques and aligning them to achieving core
business goals
● Online Competitor analysis
● Niche market development – local; national international
● Website investment versus return
● Overview of online tools to help manage your online business
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Developing-an-Online-Business-Strategy1.html
Trading Online Voucher Seminar 13th April 2021
From 10am to 12pm
Programme Outline
The Trading Online Voucher Scheme can help to fund your e-Commerce website. This
webinar is a required step in the application process and it is best to attend before filling
out an application form. Due to high demand, please note that priority will be given to
Tipperary-based applicants, and only 1 booking per business will be accepted (please
just book 1 place, but more than 1 person can sit in on the webinar if you can safely
share a screen)
Cost: Free
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Trading-Online-Voucher-Seminar111.html
52. IT Development
Google Ads 3rd March 2021
From 10am until 12pm
Programme Outcomes
At the end of the workshop(s) each participant will:
Be able to create a Google search ads campaign
Be able to and have the tools required to track their ads campaign effectiveness and ROI
Be aware of the Google display network and Google remarketing and how they could use
it effectively in their business to build brand awareness and increase sales and leads
Pre requisite
It is important that participants have a google account set up in advance. Help can be
provided prior to the training course via email to assist with this if required.
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Google-Ads.html
SEO 9th March 2021
From 10am until 12pm
Outcome of Programme
At the end of the workshop(s) each participant will:
Be able to audit their website SEO
Have the skills, tools and knowledge to be able to optimise their site for search engine
like Google
Understand how usability impacts their website SEO
Be able to communicate effectively with their web / SEO team.
Pre-requisites
Participants should bring their laptop and smartphone to this course to be able to
participate in the practical elements.
Objectives
At the end of the workshop each participant will have evaluated their own website SEO
and will have the skills, tools and knowledge to be able to implement their website SEO
themselves or in conjunction with their web team.
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Search-Engine-Optimisation%20-%20Sandra%20Hennessy.html
Website Audit 16th March 2021
6From 10am until 12pm
Programme Outline
Audit on your website - ensure your website is in good working order. Eg - All links and
pages work, Social Media Profiles are linked to the correct profiles, Add to cart function
works, contact us forms work, your phone listed is correct.
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Website-Audit.html
Developing Online Videos to Market Your Business 10th and 12th of March 2021
From 9.30am until 12 Noon
Programme Outline
Marketing health check - assessment of your brand, business & sector
The communications mix - general understanding of where digital & video slot into the
mix
Identify, fortify and use your Unique Selling Points
Creating a strong, clear message in video marketing your business
What's your video for? An Elevator Pitch - if so what is your elevator pitch?
How to create a video, step-by-step practical session from storyboarding, scripting,
voiceovers and actors, backdrops, props, graphics and much more
How to market your video across multiple mediums effectively
Measuring your campaigns
Prerequisites for completing the programme:
* You must ensure that you have the following apps (free of charge) downloaded in
advance of the Webinar:
For Apple Devices: iMovie
For Android Devices : Filmora Go
* Please note, there is a practical element to this course and will require your
own Smartphone and/or iPad/tablet in addition to the device you will be using to take
part in the online course.
* Participants will need a camera and mic facility to see and hear the tutor & ask
questions, receive direction from their course facilitator as required and so the tutor can
see them also throughout the webinar
* Participants will need to join the session on a device other than their phones as there
will be doing a lot of practical work on the phones during the session and two devices is
more beneficial than one.
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Develop-online-videos-to-market-your-business11.html
Developing Online Videos to Market Your Business 4th and 6th of May 2021
7From 2pm until 5pm both days
Programme Outline
Marketing health check - assessment of your brand, business & sector
The communications mix - general understanding of where digital & video slot into the
mix
Identify, fortify and use your Unique Selling Points
Creating a strong, clear message in video marketing your business
What's your video for? An Elevator Pitch - if so what is your elevator pitch?
How to create a video, step-by-step practical session from storyboarding, scripting,
voiceovers and actors, backdrops, props, graphics and much more
How to market your video across multiple mediums effectively
Measuring your campaigns
Prerequisites for completing the programme:
* You must ensure that you have the following apps (free of charge) downloaded in
advance of the Webinar:
For Apple Devices: iMovie
For Android Devices : Filmora Go
* Please note, there is a practical element to this course and will require your
own Smartphone and/or iPad/tablet in addition to the device you will be using to take
part in the online course.
* Participants will need a camera and mic facility to see and hear the tutor & ask
questions, receive direction from their course facilitator as required and so the tutor can
see them also throughout the webinar
* Participants will need to join the session on a device other than their phones as there
will be doing a lot of practical work on the phones during the session and two devices is
more beneficial than one.
Cost: €10
Booking: https://www.localenterprise.ie/Tipperary/Training-Events/Online-
Bookings/Develop-online-videos-to-market-your-business11.html
8Tipperary ETB
All courses can be found at:
http://tipperary.etb.ie/further-education/courses/?search=1&view=0
Multimedia & SEO
From 01/03/2021 until 03/05/2021
Duration 10 weeks
Location Online
Accreditation Adobe
Capacity: 16
The aim of this training programme is to prepare you with the necessary skills and be in
a position where you can design & create adverts, for your business using professional
editing software Adobe Photoshop. Plan and capture video content using Video edit
software design and create your own videos for Facebook and YouTube marketing and
edit images for use in both. Using Mailchimp for email marketing.
Search engine optimization (SEO) is the process of improving the quality and quantity of
website traffic to a website or a web page from search engines.
1 day per week for 10/12 weeks
Accounting for Business
From 09/03/2021 until 22/07/2021
Duration 20 weeks
Location Online
Awarding Body ACCA
Capacity 14
This programme provides candidates with greater access to the ACCA Qualification and
aims to satisfy the needs of employers by enabling candidates to obtain a solid
foundation in the basics of Accounting.
FAB/F1 - Accountant in Business
FMA/F2 - Management Accounting
FFA/F3 - Financial Accounting
and
Foundations in Professionalism
2 afternoons per week for 10 weeks
9Irish Tour Guiding
From 09/03/2021 until 29/04/2021
Duration: 8 weeks
Location Thurles
Awarding Body QQI
Capacity 12
The purpose of this award is to equip learners with the relevant knowledge, skill and
competence to carry out tour guiding activities within a range of different contexts
New applicants for this course unlikely to be accepted for this module only as we cannot
guarantee progression
Supervisory Management
From 24/03/2021 until 12/05/2021
Duration 8 weeks
Location Nenagh
Awarding Body QQI
Capacity 10
The purpose of this award is to equip the learner with the relevant knowledge, skill and
competence to work in a range of industry sectors independently in a supervisory
capacity.
Suitable for employees in management role and looking to progres
10Fáilte Ireland
While businesses remain closed Fáilte Ireland has tailored a series of supports and financial
planning tools, which will equip you with what you need to make future decisions — enabling
you to successfully navigate the challenges of the pandemic and providing support in a
difficult time. Access the list of supports from here; https://covid19.failteireland.ie/industry-
updates/industry-update-where-to-access-covid-19-support/
Keeping employees engaged and upskilled through eLearning
To support businesses and their workforces, Fáilte Ireland offers online self-directed
eLearning training programmes designed to upskill and designed to motivate teams as
part of Fáilte Ireland’s response to COVID-19.
These short modular style programmes (each averaging 40 mins with an online
assessment) can help businesses maintain staff engagement while they work remotely or
operate reduced working hours.
The Fáilte Ireland Learning Hub offers 15 short module programmes which are available
to employees of all levels, from frontline to management across three specific learning
categories:
• Road To Recovery
• Management
• Operations
Register here to find out more and qualify for free access to this training
support for management and staff:
https://tradeportal.failteireland.ie/SignIn?ReturnUrl=%2Fmy-business-
supports%2Fbusiness-support-details%2F%3Fid%3De693c623-4f8a-ea11-8123-
005056a72ee4
Fáilte Ireland Refreshed Accredited Service Excellence Programme (ASE)
The hub also hosts Fáilte Ireland’s eLearning Accredited Service Excellence (ASE)
programmes updated to reflect the current COVID-19 environment including sector-
specific programmes (Activities, Attractions and Transport).
The updated 1.5 hour interactive programmes aim to empower staff with valuable
insights, tips and guidelines on giving customers a highly positive and memorable
experience. The programmes will also help show businesses how to create opportunities
to drive revenue.Register here to find out more and qualify for free access to this
training support for management and staff:
https://tradeportal.failteireland.ie/SignIn?ReturnUrl=%2Fmy-business-
supports%2Fbusiness-support-details%2F%3Fid%3De693c623-4f8a-ea11-8123-
005056a72ee4
11Free resources to support your business to reboot and recover
Now is the right time to review your revenue management and sales and marketing
strategies; that way your business will be prepared for the new marketplace that will
face us post COVID-19. Time invested in upskilling, website optimisation and rethinking
your key segments – in terms of who best to target post-COVID-19 – will help your
business to successfully relaunch when the time comes.
There is a wealth of free, comprehensive supports available to businesses. We’ve created
a list of those designed to help tourism businesses build their expertise in areas such as
Digital Marketing, Management and Finance and more. The sections noted below will be
updated regularly as we continue to add to new courses and resources scheduled for the
coming months.
Register here to find out more and qualify for free access to this training
support for management and staff:
https://tradeportal.failteireland.ie/SignIn?ReturnUrl=%2Fmy-business-
supports%2Fbusiness-support-details%2F%3Fid%3De693c623-4f8a-ea11-8123-
005056a72ee4
Categorisation & Schedule of Supports
Programme Content Detail
Demand Creation
1. Marketing on a Shoestring (New)
Practical advice on how to win a fair share of domestic and local tourism business
in 2021 by engaging in low cost or no cost tactical marketing activity. Optimise
Web and Social Channel Performance.
2. The fundamentals of converting more web traffic into sales (New)
2-part virtual training programme for businesses sales management and digital
teams with strategic and tactical advice on how they can generate more sales
from their website visitors
3. Driving F&B Sales Demand (see below under Operational Management)
Practical advice on how to win a fair share of domestic and local tourism business
in 2021 by engaging in low cost or no cost tactical marketing activity. Optimise
Web and Social Channel Performance.
Finance Programmes
1. Key Finance Metrics for Small Hotels (New)
2. Key Finance Metrics for Rooms Department Heads (New)
3. Key Finance Metrics for F&B Department Heads (New)
124. Key Finance Metrics for Spa & Leisure Department Heads (New)
These Key Finance Metrics programmes are designed to help HODs and those
responsible for managing budgets, costs and profit margins learn how to manage
their departmental P&L, set KPIs, monitor performance and understand their
contribution to overall financial success of the business. The participants will
become better equipped to effectively manage the financial performance of their
department.
Operational Management – Food & Beverage
Lean F&B - Driving Innovation, Revenues & Efficiencies (New)
A suite of training programmes and business supports for Senior Management, F&B
Managers and Senior Chefs to support the business innovate and optimise its F&B
operations and revenue streams to drive F&B profitability & support business recovery
Making Menus work (New) (2-part virtual training programme x 15-20 pax)
Menu Re-engineering & Food Costing for breakfast; Lunch, Room Service, All day
Dining, Food to Go and Outdoor Dining to deliver improved sales and profitability
of food experience across the business. Targeted at F&B Manager, Senior Chef
Service to Sales (New) (2-part virtual training programme x 15-20 pax)
Drive a strategic change management programme to establish a culture and
business model and training tools in upselling across the business to grow sales
and increase revenues per customer for F&B Targeted at F&B Manager, Senior
Chef, Supervisors and other front facing departmental HOD’s
Driving F&B Sales Demand (New) (1-part virtual training Programme x 25/30
pax) Developing & implementing a tactical F&B sales recovery & growth plan
Targeted at F&B Manager & Business sales & marketing team
Breakfast Efficiency Toolkit (New)
Launching End of February on our COVID Support Hub, this 8 part Toolkit with
extensive range of supporting tools, templates and cheat sheets as well as labour
cost and food cost calculators will help hotel owners, chefs and managers to pivot
and expand their Breakfast Service to be more profitable, enhance the customer
experience, increase sales and grow customer spend while reflecting modern
lifestyle needs and healthy eating preferences Relevant to business owners,
senior managers, chefs and F&B Managers seeking to innovate, pivot and
improve the performance and profitability of the Hotel breakfast offering.
Inside Food Podcast Series (new)
A 7-part Podcast Series with Subject Experts and Industry Practitioners in
conversation offering advice and tips on delivering food service in 2021 -
informed by consumer research & food trends, exploring innovation, technologies,
and operating efficiencies from procurement to food production; menu
engineering to upselling; labour costs to food waste as well as food service
models for Breakfast; Food to Go/Click & Collect, Outdoor Dining and All-day
Menus
13Relevant to business owners, managers, chefs and F&B Managers who are seeking to
innovate, pivot and improve the performance and profitability of their F&B Operation
Strategic People Management
Strategic HR Webinar Wed 3rd March - Masterclass
Aligning your HR Strategy to your Business Strategy for 2021 – Your Plan & Practical
Tips
This 2-hour webinar will support business owners, managers and hr professionals to:
Reset and get to grips with the business strategy for 2021/2022
Determine the big-ticket items to be addressed in developing a supporting HR
strategy
Undertake a HR diagnostic to map needs/gaps against current supports
Identify more clearly the people strategy required to support your business
strategy and establish an implementation plan to guide this
14County Tipperary Skillnet
Training events can be found at;
https://www.countytipperaryskillnet.com/store/c2/Upcoming_Programmes_
%26_Events_2021.html
Health & Safety in the Workplace for Supervisors
From Thursday 11th March 2021 - 10am-1pm
This half-day workshop will be of benefit to both new and existing supervisors who wish
to refresh and update their knowledge of health and safety management in the
workplace.
The programme will explain key responsibilities of the supervisor and will also focus on
the importance of Risk Assessment, Accident and Incident Investigation and Training of
staff.
The management requirement to complete regular workplace audits as a positive means
of achieving risk reduction will also be reviewed.
The course will be delivered virtually by Anderlift training services.
Book from this link https://www.countytipperaryskillnet.com/store/checkout#payment
Managing employees returning to work during COVID19 and Retention
Strategies
From Thurs 18th March -10am-12noon
Cost: €29
This 2 hour 'Managing Employees Returning to Work during COVID19 and Retention
Strategies' course will be delivered online by The HR Suite.
This short course is suitable for all members of management and business owners.
On completion of this course you will have an increased understanding of how to prepare
for employees’ return to work during the COVID19 pandemic. You will learn what
practical steps need to be taken from the legislative and employee retention
perspective. The course will also outline the various restructure options available to
employers at this point in time.
The course will cover the following:
Where are we now? Review of the current situation.
Selection criteria for return to work
Employer responsibilities and H&S considerations if lockdown measures eased
Review of existing policies and procedures
Annual leave accrual and planning
Dealing with flexible working/reduced hours continuation requests
15 Soft/Phased return to work
Review of HR strategy in line with business changes
Business restructure and redundancies
Book at: https://www.countytipperaryskillnet.com/store/checkout#payment
Remote Leadership
From Wednesday 24th March 2021-9:30am-11:30am
Cost: Free
County Tipperary Skillnet have collaborated with Carlow Kilkenny Skillnet & Wexford
Chamber Skillnet to bring you the latest in our series of free short online courses to help
support businesses in the South East during the current crisis:
Companies have had to quickly transition into remote working situations. For managers/
leaders making the jump from in person to virtual leadership has been challenging.
This 2 hour virtual session will help you to reflect on best working practices so that you
can lead your teams to success from a distance. The short course will also examine
personal habits and routines and how you can be the best version of yourself. Finally it
will provide welcome tips and techniques to encourage personal and professional
motivation, resilience and general wellbeing.
Topics will include:
How to be the best version of you so you can lead successfully
Reducing Stress and building Resilience
Building trust for effective remote working relationships
The 3 Es of team performance- Enabling, Empowering and Expecting
Effective Communication with the team to ensure outcomes are achieved
Book from here: https://www.countytipperaryskillnet.com/store/checkout#payment
Leading Workplace Wellbeing
From 30th & 31st March 2021- 3pm-4:30pm
Cost: €39
2 x 90 min workshops
Day 1:
Leadership Styles and Wellbeing in Work 2021
16 An understanding of what is meant by leadership and the difference between
leading and managing.
Develop an understanding of leadership styles and wellbeing in the transitioning
workplace.
Identify one’s own style/tendency of leadership.
Supporting Mental Health in Remote and Hybrid TeamsDay 2:
The Future of Work -Leadership, Wellbeing and Engagement
Examination of the relationship between leadership, wellbeing and engagement.
Empathetic listening for better communication
Communication as a leadership tool for great emotional wellbeing and resilience
Communication as a tool for change management and flexible working
Leading a Workplace Wellbeing Plan
Book from here;
https://www.countytipperaryskillnet.com/store/p120/Leading_Workplace_W
ellbeing-_30th_%26_31st_March_2021-_3pm-4%3A30pm.html
Women in Leadership- Challenges & Opportunities
From Wednesday 21st April 2021-9:30am-11:30am
County Tipperary Skillnet have collaborated with Carlow Kilkenny Skillnet & Wexford
Chamber Skillnet to bring you the latest in our series of free short online courses to help
support businesses in the South East during the current crisis:
Women in Leadership- Challenges & Opportunities
Be Authentic Be Yourself and Own It!
This short course is aimed at Women in Leadership or those who are emerging into
Leadership positions. The existing global crisis has presented unique challenges for
women and some are coping better than others. This course will explore coping
strategies and opportunities that every crisis presents if we can pause to see them. We
will also share some key tips on how to cultivate a personal leadership brand that is
rooted in both warmth and competence.
Topics include:
The unique challenges that women in leadership have been presented with
The attributes, skills and knowledge that enables women to take advantage of
opportunities
Developing a personal leadership brand that honours your true self
Key tips on personal care and resilience for future success
Book from here: https://www.countytipperaryskillnet.com/store/checkout#payment
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