TOURISM VISION 2020 2016-17 Progress Summary - A summary of activities taken across the sector during 2016-17, delivering - Tourism NT
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2016-17 Progress Summary
TOURISM VISION 2020
A summary of activities
taken across the sector
during 2016-17, delivering
positive growth and on-track
progress toward the Tourism
Vision 2020 goals.
2016-17 Progress Summary
TOURISM VISION 2020
‘Grow the NT visitor economy to $2.2 billion by
2020 as measured by overnight expenditure.’
Actions are summarised under each of the four strategic Contributors to this report include:
requirements outlined in Tourism Vision 2020:
■■Northern Territory Government e.g. Department
GROW VALUE of Tourism and Culture; Department of Trade,
Business and Innovation.
ADDRESS SUPPLY CONSTRAINTS
■■Australian Government e.g. Tourism Australia;
IMPROVE THE VISITOR EXPERIENCE
Parks Australia.
IMPROVE BUSINESS SUSTAINABILITY
■■Regional Tourism Organisations: Tourism Top End;
Tourism Central Australia.
The 2016-17 Progress Summary records the key ■■Northern Territory tourism industry e.g. NT Airports;
activities undertaken during the 2016-17 financial year accommodation establishments; touring providers;
which contributed towards the whole-of-sector tourism other tourism businesses.
strategy, Tourism Vision 2020: Northern Territory’s
Disclaimer ■■Industry groups e.g. Australian Hotels Association.
Strategy for Growth (released in September 2013).
We have taken due care and attention in ensuring information
contained in this document was true and correct at the time of
This report is not an audit across the NT Government
publication however, changes in circumstances after the time and the tourism industry; rather it is a summary of key
of publication may impact upon its accuracy. We do not warrant activities which contributed towards reaching the tourism
that it is correct, complete or suitable for the purposes for which sector’s goal.
it is intended to be used. We disclaim all liability associated with
the use of this information. Aboriginal and Torres Strait Island
viewers should be aware that this material may contain images
or names of deceased persons.
2WHERE WE ARE NOW
2017 results compared to 2012
Demand Key indicators
ON TRACK TO
SHORTER STAY: SPENDING MORE:
SUSTAIN
$2.49B AVERAGE TRIP SPEND IS
2020
AVERAGE LENGTH OF STAY IS
SPEND
TARGET OF
7 NIGHTS $1,298
+49% -0.8 NIGHTS +$1.80
FROM 2011-12
$2.2B SINCE 2011-12 FROM 2011-12
Supply
2.06M
AIRLINE 9,089
1.44B
INBOUND
SEATS ESTIMATED
IMPROVED ACCESS
REVENUE
[INBOUND] ROOMS SEALED PASSENGERS
+19% +770 THE MEREENIE +5.6%
LOOP
ON 2011-12 SINCE 2012 ON 2011-12
SOURCES: T
OURISM RESEARCH AUSTR ALIA’S NATIONAL AND INTERNATIONAL VISITOR SURVEY, YEAR ENDING JUNE 2017; BUREAU OF INFR ASTRUCTURE, TR ANSPORT AND REGIONAL ECONOMICS YEAR ENDING JUNE 2017; STR TOURISM ACCOMMODATION REPORT YEAR ENDING JUNE 2017.
NOTE: ALL RESULTS ARE COMPARED TO 2012.Tourism Vision 2020
STRATEGIC REQUIREMENTS
GROW
VALUE
IMPROVE 2020 TARGET IMPROVE
VISITOR $2.2 BILLION BUSINESS
EXPERIENCE VISITOR ECONOMY SUSTAINABILITY
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2016-17 Progress Summary
TOURISM VISION 2020
GROW VALUE ADDRESS SUPPLY IMPROVE VISITOR IMPROVE BUSINESS
CONTRAINTS EXPERIENCE SUSTAINABILITY
1 Increase the desirability of the
Northern Territory as a travel
destination, inspiring more people
1 Ensure a supply of commercial
accommodation to both
support and induce the growth in
1 Ensure visitor services across
the Territory are provided in a
coordinated manner reflective of
1 Adopt a partnership approach
between industry and
Government to grow the visitor
to visit, stay longer and spend more. visitor demand. current and emerging consumer economy.
behaviour.
2 Work with Tourism Australia
and gateway destinations
to maximise our investment in
2 Support the growth of
sustainable aviation services
to the Territory. 2 Build the experience base of
our destination to meet visitor
2 Build a vibrant, sustainable
and profitable industry to
deliver on the NT brand promise.
identified priority international expectations and drive growth.
markets, with a focus on growing
the NT’s share of high growth 3 Ensure visitor needs for
access are considered in
transport planning, including for 3 Develop new experiences
within the national parks
markets.
roads, public transport and cruise estate (NT Government and Parks
3 Grow the visitor economy by
focusing on niche market and
ship facilities. Australia) that reflects the needs of
the visitor economy.
product segments with the greatest
propensity to travel. 4 Deliver a viable and efficient
workforce that meets industry
demand and supports a globally 4 Grow the visitor economy by
building on the NT’s reputation
4 Increase NT brand and
product presence across
digital channels, creating desire
competitive tourism sector. of the delivery of quality authentic
aboriginal cultural experiences.
for the destination and connecting
consumers with experiences they
want to purchase in real time.
5 Develop a long-term
comprehensive strategic
approach to major events,
festivals and regional events that
leverages the NT brand, activates
infrastructure, energises local
communities and drives visitation
and yield.
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1 2 3 4 5 ADDRESS SUPPLY CONTRAINTS IMPROVE VISITOR EXPERIENCE IMPROVE BUSINESS SUSTAINABILITY
GROW VALUE TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
1 Increase the desirability of the Northern Territory as a travel destination,
inspiring more people to visit, stay longer and spend more.
■■Developed a strategic partnership with the
■■Launched the ‘Summer Well Spent’ Australian Institute of Company Directors
■■Continued to incorporate an ‘always
campaign which was in market from (AICD) via the NT branch and exhibited
on’ marketing approach across digital
December 2016 to January 2017 to at its annual governance summit, to
advertising and owned social media
showcase what is on offer in the Territory influence members to consider hosting
accounts and via a press office to ensure
over the traditional east coast summer their own organisation’s business events
owned communities are constantly
holiday season. Aimed at young families, in the NT.
engaged and to keep a continual presence
■■Ran over 80 combined national and
the campaign was also supported by ■■Continued to leverage the Melbourne for the NT in national media including as a
international marketing campaigns with
travel deals from hotels.com and Webjet Football Club sponsorship through preferred business events destination.
32 domestic cooperative campaigns and
to encourage them to make the most of at game signage and activation, VIP
eight domestic brand campaigns. A highly ■■Continued to position the NT as a
the low season specials. experiences, access to players for content
targeted digital media campaign promoted desirable destination for domestic school
■■Implemented three large ‘Do the NT’ and ‘money can’t buy’ experiences,
32 NT events from March to June 2017 excursions. A familiarisation program
awareness marketing campaigns using integrated media placements and
and consisted of targeted digital and with 10 teachers (including 15 operators)
television, outdoor and digital media and database sharing.
social media advertising including video resulted in three quotes to-date for
with links back to relevant NT event incorporated a trade partner sale fare ■■Released a research report on the China itineraries for 2018. 55 schools were
content on NorthernTerritory.com. The to drive conversion to visitation which Free Independent Traveller (FIT) segment, assisted by the school excursion support
campaign aimed to increase conversion included the ‘Stop Guessing, Start Doing’ seeking to identify ways to encourage program, up 22% compared to the
of NT travel intenders into visitors within television commercial. Chinese FIT to disperse beyond the previous year.
12 months and to deliver highly relevant ■■Increased the desirability of the NT through: major gateways and into the NT, quantify
■■The NT Convention Bureau undertook
content to the NT’s target consumer. drivers, barriers and travel behaviours.
»» A content partnership with Fairfax a strategic review to identify ‘business
■■Implemented a millennial marketing on brand awareness – outdoor, ■■Partnered with Flow Mountain Biking to event market prioritisation and distribution
campaign and an events campaign programmatic display and video. show off the cycling opportunities in the opportunities’ for the NT business events
targeting NT intenders, to increase the Red Centre by supporting the Easter sector to refocus in-market and destination
‘cool’ factor of the NT amongst millennials »» Cooperative campaign with Virgin in the Alice mountain bike event, video activities on sectors presenting the most
and to migrate NT intenders to bookers by Australia, Voyages, Wotif and Jetstar production and distribution to Flow’s opportunities for local industry to convert.
using events to create a sense of urgency Asia to promote tactical airfares audience. A niche website was also
■■Launched the ninth phase of the brand
to visit now. (Singapore – Darwin) via digital and developed and released during the year.
campaign ‘It’s About Time… Do the
print advertising.
■■Hosted a social media influencer mega ■■Facilitated three agent familiarisation NT’, which gives consumers a sense
meet, with 19 social media influencers »» Cooperative campaigns with Holidays tours for international student recruitment of urgency to book an NT holiday
from around Australia creating and of Australia and Intrepid promoting agents to increase full fee paying and promotes regional dispersal by
sharing content about the NT. East Arnhem Land. international students choosing Darwin. highlighting each of the regions.
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1 2 3 4 5 ADDRESS SUPPLY CONTRAINTS IMPROVE VISITOR EXPERIENCE IMPROVE BUSINESS SUSTAINABILITY
GROW VALUE TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
2 Work with Tourism Australia and gateway destinations to maximise our investment
in identified priority international markets, with a focus on growing the NT’s share
of high growth markets.
■■Launched a year-long luxury marketing
campaign jointly with Virtuoso, Tourism
■■Partnered with Tourism Australia/Business ■■Invested $6.2 million in the western
Australia, Destination NSW, South
Events Australia for the Greater China markets with a continued focus on
Australian Tourism Commission, Tourism visitors) and a consumer marketing
Business Events Showcase in Chengdu regional dispersal to the NT as part of
and Events Queensland, Tourism Western campaign FTI Touristik and Globetrotter
in April to increase awareness of the NT broader Tourism Australia campaigns
Australia and Tourism Tasmaniain the USA (Outdoor Specialist).
as a unique incentive destination and in collaboration with State Tourism
and Canada. The campaign had a strong
co-hosted eight corporate and incentive Organisations (STOs) in South Australia, ■■Tourism Australia launched ‘Best of Fishing’
focus on trade engagement and training,
business events planners and one media Victoria and Queensland. with five NT operators: Dhipirri Barra
and targeted the consortia’s top travel
representative on a familiarisation program Lodge, Tiwi Island Adventures and Melville
advisors to drive conversion of bookings ■■Partnered with Tourism Australia on
to Darwin in June. Island Lodge, Groote Eylandt Sports
and yield to Australia. its $2.5 million global Working Holiday
Fishing, Cobourg Peninsula fishing safaris
■■Provided more onshore and offshore Maker campaign and a further twenty-two
■■‘Re-targeted’ consumers on digital and Helifish.
business-to-business platforms for NT cooperative marketing campaigns and thirty
platforms who have booked to Australia or
industry to develop direct relationships with travel trade events throughout UK/Europe ■■Launched a marketing campaign targeted
South East Asia but not the NT with the key
buyers with key onshore events including: and the Americas at youth in Australia (aged 25 to 34) and
messaging being: ‘add on the NT to your
Inbound NT (thirty-five NT operators and international backpackers currently residing
Australian holiday; If you haven’t done the ■■Continued strategic partnerships with
over thirty key Inbound Tour Operators in Australia (aged 18 to 29), who were
Outback you’re not done with Australia’ and South Australia Tourism Commission,
(ITOs) attended), Corroboree East in provided messages enticing them to travel
‘add on Australia to your South East Asia Visit Victoria, Tourism Events Queensland
Perth (thirteen NT operators) and the to the NT communicated via social media,
Holiday from $XXX.’ and Tourism Tropical North Queensland
Australian Tourism Exchange (ATE) (13 NT online and via a partnership with Spotify.
to compliment the Australia proposition
■■Attended International Consultants for operators).
to international consumers through ■■Developed a Memorandum of
Education and Fairs (ICEF) Cairns, a trade
■■Led international sales missions including cooperative marketing campaigns, joint Understanding (MoU) with South Australia
show for youth travel and international
Adventure NT Greater China (thirteen NT trade training, media familiarisations Tourism Commission (SATC) and
education and also commenced a
operators), North America Marketplace in and PR and digital initiatives. Examples commenced working together to develop
process to expand the current domestic
Pasadena California (nine operators and included a cooperative honeymoon road signs to mark the start and end of the
school group action plan to incorporate
over seventy key buyers) and the world’s campaign in France with Australieà la Explorers Way. As a result of this MoU,
international education groups.
leading travel trade show International Carte, an “Oceans To Outback” campaign practical outcomes have been delivered
■■Provided $200,000 in grant funding for Tourismus Börse (ITB) in Berlin, at which in the UK with Trailfinders and Singapore such as the partnership developed between
projects that improve on the ground 14 Territory tourism operators exhibited in Airlines, Joint Australia stand at FESBO the Regional Tourism Operators (RTOs)
services for Chinese travellers and a dedicated NT section of Tourism (Switzerland’s largest holiday fair with in the NT and SA, with a joint marketing
industry readiness. Australia’s stand. over 650 exhibitors and more than 60,000 campaign totalling over $65,000 executed.
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1 2 3 4 5 ADDRESS SUPPLY CONTRAINTS IMPROVE VISITOR EXPERIENCE IMPROVE BUSINESS SUSTAINABILITY
GROW VALUE TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
3 Grow the visitor economy by focusing on niche market and product segments
with the greatest propensity to travel.
■■Implemented the Million Dollar Fish (MDF)
Season 2 competition and campaign
with increased awareness of the Top ■■Conducted a health-focussed business
End during the low season. Sporting event familiarisation in Darwin to
personality Matt Hayden and well-known showcase the unique health projects,
fisho and TV personality Al McGlashan facilities and people supporting health
■■Hosted and celebrated the 20th
were engaged as ambassadors to promote delivery in the NT, and to encourage
anniversary of the V8 supercars
MDF Season 2 across television, radio and business event planners to consider
in Darwin.
online. Via the public relations activation integrating local content into their
‘Better Luck in the NT’, a social media call ■■Marked the 300th heritage listed site for programs including technical tours,
out saw Lee Carseldine (the runner up the Territory, the Ross Smith Memorial, local health experts as speakers
■■Promoted the 75th Anniversary of the
from Australian Survivor Season 3) visit which will be upgraded for the 100 year and to highlight the potential flow-on
Bombing of Darwin in February 2017
the Top End for a fishing experience commemoration of this record-breaking benefits including knowledge exchange,
and implemented a campaign to increase
which was shared across his social flight in 2019. investment and wider industry exposure.
the awareness of Darwin and the Top
media channels.
■■Ran the second ‘Backpack the Outback’ ■■Participated in international luxury End as a significant destination for
■■Progressed the $1.3 million Mountain Bike roadshow for NT operators in the youth/ trade show, Luxperience in Sydney, military heritage experiences. Historian
Master Plan, and created a multi-part adventure/backpacker sector, targeting representing wilderness lodges and and author Peter Fitzsimmons was the
video ‘Ride the Red Centre’, highlighting agents in backpacker hubs along the east small group tourism operators to luxury ambassador for this activity leading to
Alice Springs as NT’s world class MTB coast – Melbourne, Sydney, Byron Bay specialist travel providers from key five national interviews.
tracks, raising the profile of Alice Springs and Cairns. international markets. Two familiarisations
■■Continued to evolve the brand
as Australia’s mountain bike mecca and were held before the event.
■■Representation at the Australian Cruise for NT Business Events ‘Think
increasing attendance at major mountain
Association Conference in Sydney and ■■Invested $271,517 to preserve 16 UnconveNTionally’ with a focus on
bike events in Alice Springs.
the Cruise Lines International Association heritage places in the Territory, including separate messaging and tone of voice for
■■Continued promoting birding across the (CLIA) Australasia conference in Sydney completing the restoration works at the Darwin, Alice Springs and Uluru, which
Territory and delivered a new Darwin to build awareness of Darwin as a cruise Old Catholic Church in Alice Springs and has been pushed out through trade and
birding trail brochure. destination. conservation work at Hermannsburg. NTBC channels throughout the year.
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1 2 3 4 5 ADDRESS SUPPLY CONTRAINTS IMPROVE VISITOR EXPERIENCE IMPROVE BUSINESS SUSTAINABILITY
GROW VALUE TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
4 Increase NT brand and product presence across digital channels, creating desire
for the destination and connecting consumers with experiences they want to
purchase in real time.
■■Launched the humorous campaign “Get
Out of the State You’re In”, to generate
a cheeky and humorous (larrikin) twist
■■Targeted the family drive market with an
to existing brand messaging for the NT
integrated print, digital and social media
among domestic consumers to achieve
campaign using both advertising and
buzz and cut through with NT locals and
editorial, built around a drive holiday taken
industry by encouraging the community to ■■Increased marketing effectiveness
by former Australian cricketer, Matthew
share through word of mouth and social and coordination through building a
Hayden and his family to the NT. The
media channels. The campaign included destination widget for Darwin, Alice
campaign included deals and offers from
four humorous videos for our competitor Springs and Uluru as a plug and play
thirteen partners, including campervan
states on why people need to get out of in conference websites to be used as a
and car hire, caravan park operators,
the state they’re in and come to the NT. delegate boosting tool.
automobile associations and regional
■■Launched the new website tourism organisations. ■■Developed an advanced filtering and
northerterritory.com, a 100% mobile search module for northernterritory.com
■■Launched the Territory’s first cooperative
responsive site with advanced search that allows users to easily find operator
marketing campaign with Malaysia
functions and greater product focus, product and information specific to
Airlines in India utilising digital (Facebook
resulting in 1.3 million sessions and their needs.
Carousel Ads, Google Display Network,
965,000 unique users. The site is also
Skyscanner, Exponential and partner ■■Launched street view of Uluru in June
available in French, German, Italian,
own-assets, radio (Mirchi 98.3) and a to much fanfare. Using Google Street
Japanese and Chinese (Mandarin).
tactical promo fare (INR 45 000)) to View Trekker, elements of culture have
■■Continued the live NT travel guidebook drive awareness and stimulate visitation been captured by interactive 360 videos
on mafengwo.com, one of China’s leading of the Red Centre to the Indian market, featuring Creation Time stories told in
digital travel platforms with current particularly in Delhi, Mumbai, Hyderabad, Anangu language, accompanied by
downloads at 37,977. Chennai and Bangalore. music from local Elders.
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1 2 3 4 5 ADDRESS SUPPLY CONTRAINTS IMPROVE VISITOR EXPERIENCE IMPROVE BUSINESS SUSTAINABILITY
GROW VALUE TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
5 Develop a long-term comprehensive strategic approach to major events, festivals
and regional events that leverages the NT Brand, activates infrastructure,
energises local communities and drives visitation and yield
■■Negotiated a future for motorsport
events in the NT securing the Red
CentreNATS for another six years and »» Annual Indigenous round AFL in
the Darwin Triple Crown V8 Supercars Alice Springs (Melbourne vs Gold
■■Continued to drive growth in the business event until 2030. Coast Suns).
events sector by providing exposure to the
■■Partnered with Alice Springs Convention »» Imparja Cup, Australia’s national
national conference and incentive market
Centre to host business events planners Indigenous cricket carnival.
through the ConveNTions Walkabout
on a familiarisation program aligned with
2016 held in Adelaide, Brisbane, Sydney
■■Invested in world-class sporting Parrtjima to showcase the capability of »» Rugby 7’s tournament, focussing the
and Melbourne. attention of the international rugby
infrastructure to encourage attraction Alice Springs to host a major event and
of major events, such as the $16.7 ■■Funded the two Regional Tourism the potential opportunity for planners to community on the NT, with $120,000
million Tennis Centre in Darwin and Organisations (RTOs) and the two align the hosting of their future business contributed from the NT Government.
secured $18 million from NT Government visitor information centres to provide events with Parrtjima. »» International Hockey game - Australian
and Australian Government for the information to travellers about the region
■■Hosted several national sporting events, kookaburras versing Pakistan at
construction of a new netball stadium at and the next NT destination being Marrara’s Hockey centre.
placing the Territory in the limelight for a
the Marrara sporting precinct. travelled to. The two RTOs are also
destination to host major events, drawing
funded to deliver intra-territory marketing »» Australian Masters Athletics
■■Developed and released the Regional fans to the NT. Events included:
as well as specific projects such as the Championships in June.
Tourism Investment Attraction Strategy
Digital Leap Support program. »» Parramatta ‘Territory Eels’ vs North
and Implementation Plan for Katherine ■■Provided funding for the Big Buoy Water
Queensland Cowboys (in Darwin) and
with Austrade and Tourism Australia. ■■Continued to implement Vibrant NT, an Park at the Darwin Waterfront, a 35 metres
the Gold Coast Titans (in Alice Springs).
The strategy is a collaborative effort with arts and culture policy which provides by 30 metres giant inflatable structure
Katherine Town Council and the Katherine visions, principles and priorities for the »» National netball game with ANL NT with jumping pillows, climbing platforms,
Regional Development Committee. arts and cultural sector in the NT. Storms vs Victorian Fury. runways and modular structures.
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GROW VALUE 1 2 3 4 IMPROVE VISITOR EXPERIENCE IMPROVE BUSINESS SUSTAINABILITY
ADDRESS SUPPLY CONTRAINTS TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
1 Ensure a supply of commercial accommodation to both support and
induce the growth in visitor demand
■■The number of short-term accommodation
rooms available in Darwin and Alice
Springs increased from 6,209 rooms in
the 2015-16 to 6,510 rooms available
in the 2016-17 year, an increase of 301
rooms. Industry developments included:
»» Mercure Darwin Airport Inn
»» Quality Hotel Darwin Airport
»» Opening of serviced apartments
at 85 Mitchell Street
■■Industry continued to progress
■■Promoted tourism infrastructure
infrastructure projects funded under the
investment opportunities domestically
■■Continued negotiations with the previous NT Government’s $10 million
and internationally via relevant channels
Landbridge Group for development of grant funding programs, including:
available through partners such as
a luxury hotel at the Darwin Waterfront,
InvestNT, Austrade and Tourism Australia. »» Establishing a base camp adjacent
expected to open in 2020. Architectural
to West MacDonnell National Park to
concepts were released to business ■■Secured Australian Government funding
extend trekking options in the region
communities at the Darwin Convention to deliver tourism demand-driver
for the short stay market. Costs include
Centre reception on 10 February 2017 infrastructure projects in the NT, with
site research, permits, site construction
and Landbridge opened a project projects including a hostel redevelopment
and fit out, with canvas tents, solar,
office in Darwin’s CBD. The hotel will at Manbiyarra (Border Store, Kakadu),
composting toilets, sleeping pods, trail
be an economic enabler for Darwin by new infrastructure for groups and
access and shade.
generating jobs, increasing visitation aboriginal experiences at the Mercure
numbers, and will strengthen Darwin’s Resort in Alice Springs and caravan park »» $100,000 to Kaltukatjara Community
position in the lucrative business extensions to Kings Canyon Resort with Council to upgrade the campground
events market. 14 new en-suite powered sites added. at Docker River.
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GROW VALUE 1 2 3 4 IMPROVE VISITOR EXPERIENCE IMPROVE BUSINESS SUSTAINABILITY
ADDRESS SUPPLY CONTRAINTS TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
2 Support the growth of sustainable aviation services to the Territory.
■■Opened the new Catalina premium
passenger lounge at Darwin International
Airport, which created ten new, ongoing
jobs. This project supports existing
international carriers and also assists to
attract new carriers that require business ■■Continued to work with airline partners
class and higher yielding passengers by to increase air traffic to the NT such as
providing a lounge on departure. improving access from the east coast of
Australia to Central Australia (responding
■■The NT Government continued working
to low capacity), improving access from
cooperatively with NT Airports on business
■■Continued working with a range of airlines Melbourne to Darwin (responding to high
case, route development and forecasting
to secure direct flights from China to airfares and demand) and improving
for key priority markets. This has included
Darwin, with three trips to China and/ aviation links from Perth into the Territory
meetings with airlines internationally and
or Hong Kong undertaken in 2016-17 (responding to changes in the operating
in Sydney, with a priority being to secure
cooperatively by the NT Government and environment due to arrival of 787-9 aircraft
Average weekly seat capacity (inbound) a new direct aviation link between Darwin
NT Airports to talk to airlines. and new route from London to Perth from
% change* and China, and to sustain and grow
March 2018).
existing services. ■■Continued to develop relationships with
Darwin Airport - +0.9%
aviation partners through successful ■■During the year, Malaysia Airlines
domestic + regional 23,822 seats ■■Continued to implement the NT Aviation
cooperative marketing campaigns with announced its withdrawal from the market
per week Industry and Services Strategy 2020,
SilkAir/Singapore Airlines, Philippine and subsequently ceased services on the
Alice Springs Airport +2.34% which provides the foundation to support
Airlines, Jetstar Asia, Indonesia Air Asia, 28 July 2017. This was the fourth time
8,943 seats the sustainability and growth of the
Malaysia Airlines, Qantas, Virgin Australia, Malaysia Airlines has served Darwin and
per week Territory’s aviation sector, with a particular
Tigerair and Jetstar Airways to improve withdrawn over its many years of service.
focus on developing Central Australia. For
Ayers Rock Airport +9.08% the sustainability of services to the NT Airports, Government and industry will
example, the Asia Pacific Aircraft Storage
4,817 seats Territory. This included the initial planning remain focused on working with airlines
facility which has been established in Alice
per week for increased capacity by Virgin Australia with the desire of again connecting Darwin
Springs is the first outside the USA and is
Darwin Airport - +5.85% on the services between Adelaide-Alice with Kuala Lumpur over the years ahead.
occupying a site within the Alice Springs
international 4,907 seats Springs-Darwin from September 2017.
airport complex which has sufficient area ■■Focused on a stronger collaborative
per week for potential future expansion, with Alice ■■Participated in Tourism Australia led partnership with NT Airports and other
*Year ending June 2017 compared to year ending June 2016 having the dry arid environment suited for trade activity including the Kuala Lumpur partners in developing opportunities for
Source: IATA Airport IS aircraft preservation and storage. Roadshow and ATE Product Forum. the period ahead.
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GROW VALUE 1 2 3 4 IMPROVE VISITOR EXPERIENCE IMPROVE BUSINESS SUSTAINABILITY
ADDRESS SUPPLY CONTRAINTS TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
3 Ensure visitor needs for access are considered in transport planning,
including for roads, public transport and cruise ship facilities.
■■Continued implementing the NT Cruise
Sector Activation Plan 2015-2020 and
■■Completed the ‘Inner (Mereenie) Loop’
attracted a home port cruise operator,
■■Submitted bids for road infrastructure of the Red Centre Way, an investment of
the L’Austral (owned by French cruise line ■■Continued to improve walking amenities
priorities for 2017-18 to support tourism $25.5 million to seal the 43 kilometre dirt
Compagnie du Ponant), who offered five including the CBD stair connection and
experiences across the NT with high road delivering a better experience for
departures from Darwin to Kimberley Coast establishing a new disability accessible
priority areas including: travellers in the West MacDonnell Ranges.
return, and one to Indonesia in late 2016, walkway along Anchorage Court.
The new route was launched in April 2017.
»» Improving access to Gunlom Falls with a capacity of 264 passengers hosted
■■Increased capacity to Stokes Hill Wharf’s
ensuring year-round access to the ■■Facilitated signage, live music and by 140 crew.
car park by increasing the number of
southern end. activations for the arrival of large cruise
■■Rezoned land at Big 4 Katherine Low level car parking from 88 to 150 spaces while
ships, including Ovation of the Seas, which
»» Sealing the access road to Caravan Park from Agriculture to Tourism creating large coach access to ensure
carried 4,185 passengers and 1,612 crew.
Ellery Creek Big Hole. Commercial, increasing its potential for visitors can continue enjoy this iconic
A special welcoming ceremony was held
the tourism market growth and generating tourist and dining attraction.
»» Upgrading the Jim Jim Falls Road to and included the NT flag flying over the
economic benefits.
improve access to key sites in Kakadu ship via a sky jumper, traditional maritime ■■Built a temporary overflow car park at
National Park. water canon salute, a display of reptiles and ■■Deployed an autonomous vehicle known the Darwin Waterfront to accommodate
baby crocodiles in Smith Street Mall and as the ‘Driverless Bus’ as a transport approximately 200 additional cars during
■■Advocated road priorities to enable tourism
pop-up arts and craft stalls at Civic Park. solution for visitors within the Darwin large events such as New Year’s Eve.
growth and progressed projects already
Waterfront Precinct.
underway including the 2WD access ■■Consulted and collaborated with local ■■Constructed a new 50 metre pontoon
along the Litchfield Loop including sealing councils across the Territory to improve ■■Extended the shaded walkway on the facility which doubles capacity for harbour
northern access into Litchfield National visitor signage along the Explorers Way, Darwin Waterfront’s sea wall completing tourism operators at Stokes Hill Wharf
Park and the Alice Springs Flood Mitigation in line with new technological advances the connection from the Cruise Ship responding to industry concerns about
including Sadadeen Connector Road. in wayfinding. Terminal to the Darwin Convention Centre. constrained capacity.
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GROW VALUE 1 2 3 4 IMPROVE VISITOR EXPERIENCE IMPROVE BUSINESS SUSTAINABILITY
ADDRESS SUPPLY CONTRAINTS TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
4 Deliver a viable and efficient workforce that meets industry demand
and supports a globally competitive tourism sector.
occupations predominantly coming
from the hospitality and tourism, »» Holding seminars on “Preparing your
■■Continued to influence Commonwealth
automotive, education and correctional Business to Sponsor a non-resident
immigration policy as it relates to the
services sectors. Worker” during October Business
tourism and hospitality sector on behalf of
Month in Alice Springs and Darwin
NT employers, businesses and industry »» Held business and skilled migration
including numerous one-on-one
associations through numerous seminars/ events in the Philippines,
■■Progressed discussions about the iconic meetings with businesses in Alice
submissions written and verbal and Vietnam, Singapore, Timor Leste,
National Indigenous Art Gallery with the Springs and Tennant Creek.
participation in summits and roundtables. China, India and Sri Lanka.
Steering Committee holding its first
A key focus for the year was the Territory’s »» Presenting at the 2017 AHA NT
meeting in April 2017. The project will »» Commenced scoping to upgrade the
opposition to the introduction of the Employment Conference.
provide a world class facility for aboriginal Territory Worker Database (TWD) which
‘backpacker tax’, where we partnered with
people to showcase their art and culture, enables jobseekers to upload their CVs »» Delivering hospitality and commercial
industry to support tourism policy which
and provide a drawcard for tourists to visit and for NT based employers and cookery courses to international
supports growth in the NT.
the Red Centre. recruitment agents who register to students by NT education providers.
■■Continued implementing the NT Worker access a pool of skilled workers.
■■Provided two placements for aboriginal ■■Advocated on behalf of NT businesses
Attraction Program, which consists of Improvements will include the ability for
Territorians within the tourism division of against the announcement made by the
interstate and international marketing candidates to identify themselves as
the Department of Tourism and Culture Australian Government regarding
activities designed to promote the NT as a WHM; the ability for employers /
and industry to improve trainees’ significant reforms to tighten the Skilled
place to work, live, study invest, recruiters to set up alerts for selected
knowledge of commercial tourism and Migration Program to better meet
occupations and enhancements to
government operations. The program aims ■■Continued the Team NT approach Australia’s genuine skill needs and regional
user and reporting capabilities.
to increase aboriginal employment in the partnering with peak industry associations, requirements.
tourism industry. education providers and other NT ■■Invested in the future of the arts by
■■Continued to support tour operators and
government agencies. The following committing a $50 million investment to an
■■Delivered a custom training program in any other businesses involved in tourism
activities were undertaken: art gallery and $20 million to an Indigenous
June in collaboration with Charles Darwin by building business capacity and skills,
Culture Centre in Alice Springs.
University for 40 Mandarin-speaking tour »» Dedicated ‘Live and Work in the NT’ building digital marketing capability through
guides to fast-track their Kakadu seminars were delivered in Hobart, ■■Updated the tourism and hospitality sector the Business Growth Program and
Knowledge for Tour Guides accreditation Adelaide and Perth and focussed on on migration information and workforce assisting with physical appearance and
by running a “live” version of the online a limited number of skilled occupations options through tailored information suitability of premises through advice from
training module in the park. that are in high demand with the target sessions including: Business Growth Program.
14| | |
GROW VALUE ADDRESS SUPPLY CONTRAINTS 1 2 3 4 IMPROVE BUSINESS SUSTAINABILITY
IMPROVE VISITOR EXPERIENCE TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
1 Ensure visitor services across the Territory are provided in a coordinated
manner reflective of current and emerging consumer behaviour.
■■Continued to increase marketing ■■Improved the quality and longevity of NT
effectiveness and coordination through the ■■Boosted awareness and use of Tourism heritage tourism sites by repairing and
Australian Tourism Data Warehouse NT’s official hashtag, #NTaustralia via a upgrading several attractions including
(ATDW) product management system, with two week mega meet, which saw 19 high Darwin’s Brown’s Mart, Qantas Hangar and
an increase in distribution up from 31 profile social media influencers travel Lyons’ Cottage in Darwin. Repairs were
websites to 42 domestic and international throughout the NT with content posted daily also made to Blyth Homestead and
websites, as well as 200 Northern Territory on their social media accounts, 200 posts Bamboo Ck mine in Litchfield National Park,
heritage locations being listed to the ATDW. in total. #NTaustralia was also promoted via Bullita Homestead in Judbarra / Gregory
the Instagram competition #snaptheNT National Park), and Owen Springs
■■Installed full colour window decals featuring
photo competition which reached over Historical Reserve.
alluring tourism experiences in commercial
266,000 people.
properties throughout Alice Springs and ■■Continued rolling out the free tourism Wi-Fi
Darwin CBDs to improve the look and feel ■■Secured $775,000 under the Australian project to 26 hotspots connecting over
of vacant spaces. As part of the ongoing Government’s Tourism Demand-Driver 233,000 users. The WiFi hotspots included
CBD revitalisation projects, seven locations Infrastructure Program for projects that dedicated NT landing pages.
were selected in Darwin and four in Alice provide broad supply-side benefits in the
■■Initial discussions have begun with airlines
Springs. The vibrant images highlight NT. Projects included:
to explore how Uluru in particular (being the
regional attractions and experiences in
»» $100,000 towards delivering a Chinese most visited destination in the NT for
either the Top End or Central Australia as
services project at the Hilton Darwin. international visitors) could be better
well as the hashtag #NTaustralia increasing
connected via Darwin for markets from Asia.
social media exposure. »» Delivering a tourism business mentoring
This strategic opportunity will reduce the
program in East Arnhem Land.
■■Conducted an initial pre-feasibility study for Territory’s reliance on points of arrival
a major water park development in Darwin. »» $100,000 construction of two large interstate, contribute to greater visitor spend
As part of the 2017 Budget, $500,000 was enclosures for exotic cats on exhibition in the Territory and allow for creative
committed to further advance this concept. at Crocodylus Park. packaging including Alice Springs.
15| | |
GROW VALUE ADDRESS SUPPLY CONTRAINTS 1 2 3 4 IMPROVE BUSINESS SUSTAINABILITY
IMPROVE VISITOR EXPERIENCE TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
2 Build the experience base of our destination to meet visitor expectations
and drive growth.
■■Industry and the NT Government
combined to invest over $24 million via
the Tourism Infrastructure Development ■■Upgraded infrastructure in various
Fund grant program to help tourism national parks in the Territory to ensure
»» The Adelaide 4WD and Adventure
businesses accelerate infrastructure visitor expectations are met and to drive
Show and Boat and Fishing Show.
developments with 184 projects funded growth. Upgrades included:
in total, examples of which include: »» The Brisbane 4x4 Outdoors Show
»» Installing five new campgrounds at
and Fishing and Boating Expo.
»» Developing a cultural meeting place Nitmiluk National Park along the
near the entry to Nitmiluk National Park. »» NT Muster (Sydney, Melbourne Jatbula Trail.
and Brisbane).
»» A range of projects with Outback Spirit in »» Developing a seasonal campground,
support of its new ‘12 Day Arnhem Land »» NT Round Up. day-use area, and walking tracks at
Wilderness Adventure’. Jasper Gorge, Judbarra National Park.
■■Improved tourism information at
■■The ‘Jumping Croc’ virtual experience destination gateways in partnership »» Installing a new toilet, viewing platform
at Darwin International Airport with the tourism industry through an and picnic area at Tolmer Falls.
delivered nearly 250,000 interactions enhancement program which focused on
■■Invested $330,000 (in collaboration with
and shareable photos. Two additional airports. An immersive slideshow display
Federal Government) to create a full
jumping animals are currently being was installed in the new international
display of Albert Borella VC in recognition
scoped including a ‘Jumping Barra’ in arrivals tunnel at Darwin airport and
of being the only NT recipient of the
the theme of Million Dollar Fish and a a new wall mural highlighting Tennant
Victoria Cross for his gallantry in 1918.
‘Jumping Roo’ to be installed at the Alice Creek and the Barkly region was
The display is in permanent housing at
Springs Airport. installed at Tennant Creek Airport to
Battery Hill Mining and Visitors Centre in
encourage regional dispersal.
■■Participated in and supported tourism Tennant Creek and includes the medal,
businesses to attend key market ■■Continued to develop innovative display information about his WWI story
conferences to showcase their products partnerships with Music NT by as well as interactive activities such as
and services, and raise the NT’s profile sponsoring the 2017 NT Song of the Year a fun-gun which shoots rubber bands
as a destination. Conferences included: Awards, celebrating NT songwriters. when loaded.
16| | |
GROW VALUE ADDRESS SUPPLY CONTRAINTS 1 2 3 4 IMPROVE BUSINESS SUSTAINABILITY
IMPROVE VISITOR EXPERIENCE TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
3 Develop new experiences within the national parks estate (NT Government
and Parks Australia) that reflects the needs of the visitor economy.
■■Released an EOI for campground and
■■Drafted Visitor Experience Development ■■Captured the first- ever official drone ■■Constructed a bike path network
kiosk management for Ormiston Gorge,
Plans for Nilmiluk National Park and Elsey footage within Kakadu National Park, a connecting the Alice Springs Desert Park
Ellery Creek Bighole and Redbank Gorge
National Park. project completed in conjunction with and Flynn’s Grave to the town network,
within the Tjoritja/West MacDonnell
Parks Australia. and new Boardwalk connecting Tuncks
National Park. The selection process ■■Rolled out stage one of wayfinding
Road and Stott Terrace, adjacent to Annie
focussed on value-add services, above signage in and around Alice Springs to ■■Upgraded the interpretive signage for a
Meyers Hill and Olive Pink Botanic Garden.
and beyond basic management assist visitors to readily navigate to key number of major parks including Karlu
requirements to enhance the visitor destinations around town. Karlu/Devils Marbles Conservation ■■Launched an interactive digital self-guided
experience currently offered. Reserve and Tjoritja / West MacDonnell walk at George Brown Darwin Botanic
■■Offered free ranger guided walks and
National Park. Gardens titled “Every Tree Tells a Story”,
■■Upgraded the Watarrka Visitor Information talks across a variety of Territory parks
which links to the web via QR codes for
Centre and launched the Watarrka National and reserves, as part of the 2016 Territory ■■Constructed an animal encounter facility at
stories on various species; introduced
Park Tour Guide Safety Induction which Parks Alive Program, which hosted 7701 Territory Wildlife Park improving options for
a new multi-level orienteering course;
comprises learning material and an online participants through 365 activities. cruise ship day visitors, as well as a buffalo
facilitated guided walking tours through
assessment to improve visitor safety exhibit and interpretive trail.
■■Upgraded signage across Mary River local company “Walk Darwin”; celebrated
especially around the rim walk.
National Park to improve visitor experience ■■Celebrated the 20th anniversary for Alice the second annual Botanic Gardens
■■Continued negotiations on multiple lease and safety. Including new orientation Springs Desert Park in March, with the Australia and New Zealand Open Day
agreements with proponents, Traditional signage at Rockhole, updated signage open day celebrations attracting over and hosted the ‘Italian Festival’.
Owners and Land Councils to facilitate at all other visitor nodes and placing the 3,500 people.
■■Developed and conducted the Kakadu
new and/or upgraded private camping crocodile interpretive signage at Shady
■■Implemented a community arts project at Knowledge for Tour guides program, a
areas for a number of operators. Camp to engage and inform visitors
the Territory Wildlife Park titled ‘Crochet compulsory requirement for all tour guides
about crocodiles.
■■Developed a new exclusive use site for Coral Reef’, which provides a visual working in Kakadu in order to be China
RT Tours within Tjoritja/West MacDonnell ■■Replaced the crocodile interpretive interpretation of the effects of coral Ready. The program was developed by
National Park to improve the visitor signage at Shady Camp in Mary River bleaching. The project was run by over Parks Australia in partnership with Charles
experience for Mbantua Dinner and Lunch National Park to engage and inform 170 volunteers from across the country Darwin University (CDU), to meet the
Tours in and around Simpsons Gap. visitors about crocodiles. and received substantial media coverage. needs of the visitor economy.
17| | |
GROW VALUE ADDRESS SUPPLY CONTRAINTS 1 2 3 4 IMPROVE BUSINESS SUSTAINABILITY
IMPROVE VISITOR EXPERIENCE TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
4 Grow the visitor economy by building on the NTs reputation of the delivery
of quality authentic Indigenous cultural experiences.
■■Released a research piece on national
demand for cultural tourism in Australia
to identify opportunities that allow the
NT to raise the profile of its cultural
offering for Australians and to attract
more visitors. Results found that 85% of
respondents believed the NT as being
the best place to experience Aboriginal
culture and 33% of the interstate
population were interested in a cultural
■■ATAC commenced the development of ■■Supported NT Major Events to promote
experience when on holidays.
case studies within the NT aboriginal the Parrtjima – A Festival in Lights.
tourism industry to assist with future This included engaging TV host Lisa ■■Provided funding to support 15 events
aboriginal tourism development. The Wilkinson to broadcast live from Alice across the NT, including Barunga,
Council has taken particular note Springs and was attended by an Wide Open Spaces, Darwin Aboriginal
of key issues affecting the further estimated 15,000 people. The festival Art Fair, Desert Harmony, Yirrkala
development of aboriginal tourism will continue over the next four years. Yarrapay Music and Dance Festival and
■■The Aboriginal Tourism Advisory businesses in the NT including skills the Beanie Festival through the event
■■Nine international events were
Council (ATAC) met on four occasions development for the industry and marketing sponsorship grants for 2017.
attended by Aboriginal owned tourism
throughout the year and included on governance training and performance.
businesses including ATE 2017, ATEC ■■Undertook a consultation process and,
site meetings with aboriginal tourism
■■Provided $2.29 million for 45 aboriginal Meeting Place 2016, Corroboree Asia in May, delivered a draft Hermannsburg
operators at Kakadu, Katherine,
business projects through the Tourism 2016, Inbound NT 2016, Greater China Visitor Experience Masterplan, which
Yulara and Tiwi islands to enhance
Infrastructure Development Fund. Travel Mission 2017, ITB 2017, Australia is with the Minister for Tourism and
understanding of issues relevant
Projects included: Marketplace 2017, Travel 2 Amazing Culture for approval.
to the development of sustainable
Aussie Adventure and Travel Managers
and prosperous aboriginal tourism »» Development of a cultural meeting place ■■Released a range of grants and
Conference.
businesses throughout the NT. The in Nitmiluk National Park. incentives to support business and
Council welcomed three new members ■■In partnership with the Land not-for-profits to start,run,grow and
»» Staff accommodation at Melville Lodge.
who were appointed following an Development Corporation, advanced a build our local workforce, including
extensive Expression of Interest »» Upgrade to the Glen Helen project seeking new tourism investment increasing Aboriginal participation in
process across the NT. Homestead Lodge. on the Tiwi Islands. the workforce and community projects.
18| |
GROW VALUE ADDRESS SUPPLY CONTRAINTS IMPROVE VISITOR EXPERIENCE 1 2
IMPROVE BUSINESS SUSTAINABILITY TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
1 Adopt a partnership approach between industry and
Government to grow the visitor economy.
»» Digital Coaching – personal coaching
with a digital expert catering to your
specific digital needs available at
the business site delivered through
Tourism Top End and Tourism Central ■■Continued financial partnership between
■■Facilitated the second formal NT Business
Australia. Toga, retailers and the Darwin Waterfront
Events Ambassador meeting in February in
Corporation to deliver year-round program
»» Subsidised membership with Tourism Alice Springs to discuss the opportunities
of events and activations within the
Tribe - an online community portal Ambassadors present through their
Waterfront precinct.
connecting operators, industry and professional networks and connections
digital experts in a supported online and, the tools they require to influence ■■Established a Wave Lagoon Annual Pass
learning environment. a stronger consideration of the NT for and Darwin Waterfront Membership,
■■Contributed $1.967 million to support business events. creating a loyalty program for visitors to
■■Advocated NT tourism interests through
Visitor Information Centres (VIC) and the frequent the Wave Lagoon and over 30
formal submissions and presentations to ■■A new Board of Commissioners of Tourism
Regional Tourism Organisations (RTO) businesses within the Waterfront precinct.
Territory and the Australian governments NT held an Induction meeting in February
while also continuing to ensure industry
to influence policy development. with its first official meeting held in March. ■■Negotiated on how to establish the future
is professionally supported and given
Members were selected following an of Jabiru as a true service hub for Kakadu
opportunities to showcase their products ■■Continued involvement at trade shows
Australian wide Expression of Interest with ERA, the Northern Land Council,
and services as well as represented at and events, involving our tourism industry
process conducted in late 2016. traditional owners (Mirrar), local community,
Government forums. operators and boosting consumer
NT and the Australian Government.
awareness of the NT offering with high ■■Promoted significant, large-scale
■■Launched the Digital Leap phase
quality displays and stands which resulted investment opportunities available in the ■■ Refreshed the ntconventions.com website
2 program in March 2017, with over
in Tourism NT winning the best stand at NT to private sector targets via a range to make connecting with the NTCB simpler
$100,000 invested to build digital marketing
the Brisbane 4x4 Outdoors Show + Fishing of channels to encourage investment for event planners, along with improved
capability across Industry. The Program
Boating Expo. and development. access and connection to industry partners.
includes an online digital toolkit (tourist
toolkit) with key NT centric content such ■■Developed partnerships with media ■■Carried out marketing industry roadshows ■■Launched a dedicated extranet, linked
as must do checklists, reference guides, companies; Australian Traveller and Fairfax in May in Darwin, Alice Springs and to the NTCB CRM, to industry which
factsheets (and more) available at to develop and distribute native content Katherine, ensuring industry are kept incorporates an online bidding platform,
tourismnt.com.au as well as two coaching across their networks, promoting the NT up-to-date on upcoming activity over the requests for familiarisation programs, site
programs including: to their audiences. coming year. inspections and public relations activity.
19| |
GROW VALUE ADDRESS SUPPLY CONTRAINTS IMPROVE VISITOR EXPERIENCE 1 2
IMPROVE BUSINESS SUSTAINABILITY TOURISM VISION 2020
PROGRESS SUMMARY 2016 -17
2 Build a vibrant, sustainable and profitable industry
to deliver on the NT brand promise.
■■Continued to evolve digital platforms to
become more productive. For example the
roll out of CRM across the organisation,
as well as utilise the latest technology in
■■Hosted the Qantas Australian Tourism marketing i.e. centralised dashboard for all
■■Refreshed the tourism Industry Update
Awards (QATA) in Darwin for the media buying established to connect media
e-newsletter to have a greater focus on
first time. The QATA are the national buy to website analytics, allowing for a
events and “what’s on” allowing industry to
tourism industry’s premier awards event global central view of all spend and results
better prepare themselves for an expected
recognising excellence across by country, ad type and channel type.
influx of visitors.
25 categories. The NT collected 2 Gold,
■■Continued to encourage operator
2 Silver and 3 Bronze awards including ■■Provided input on tourism priorities during
participation in industry accreditation
a Hall of Fame Gold for Voyages Ayers the Economic Summit process for the
schemes and award programs by running
Rock Resort for their 3rd consecutive win economic development framework and
industry workshops and providing business
in the Aboriginal and Torres Strait Islander 10-year infrastructure plan.
development advice to strengthen,
Tourism category.
enhance and promote the industry. ■■Leveraged off the ‘star appeal’ of Matt
■■The Tourism NT Board of Commissioners Wright at AIME 2017 where the NT
■■Continued to support the Territory Taste
met five times during the financial year Convention Bureau won the “Best
Festival which showcases Territory talent,
to direct and foster growth of Northern Innovative Stand” award.
putting a spotlight on local produce,
Territory tourism industry.
alongside the biggest names in food ■■Publically recognised tourism businesses
■■The Board of Commissioners hosted including Masterchef Australia guest judge for their industry contribution and
industry functions with operators in Darwin, Anna Polyviou and The Living Room’s achievements at the 30th Brolga Northern
Alice Springs and Katherine. Miguel Maestre. Territory Tourism Awards.
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