TURBOTAX BASIC TAX YEAR 2011 - AD COPY

TURBOTAX BASIC TAX YEAR 2011 - AD COPY

TurboTax Basic Tax Year 2011 – Ad Copy Brand: TurboTax Language: English Launch: 5 Jan 2012 Box Artwork Format: JPEG / TIF Ad Copy Updated: November 2011 Descriptions Product Differentiator TurboTax Basic, for simple tax returns (T4s and donations) Headlines Taxes done right. Guidance to your maximum refund. Guaranteed.2 Canada’s #1 rated, best-selling tax software.3 Your Maximum Refund. Guaranteed.2 100% Accurate Calculations. Guaranteed.1 Made in Canada. For Canadians. You have all the help you need with free support 7 days a week.4 Descriptions Short (10 Word) Easy tax software designed for simple returns (T4s and donations).

Medium (25 Words) Ideal for Canadians with simple tax returns who only have income and charitable donations to claim. EasyStepTM Interview guides you step by step through your return.

Long (45-50 Words) Ideal for Canadians with simple tax returns who only have income and charitable donations to claim. EasyStepTM Interview guides you step by step through your return to your maximum refund - guaranteed.2 TurboTax automatically does all the calculations for you and is guaranteed to be 100% accurate.1 System Requirements • Processor: Intel Pentium 3 or compatible • Operating Systems: Windows XP (32- bit and 64-bit) with Service Pack 2 or higher; Windows Vista™ (32-bit and 64-bit); Windows 7 • RAM: 256 MB RAM • Monitor: 800x600 minimum resolution (1024x768 recommended), 16-bit or higher colour • Internet Connection: 56 Kbps modem (Broadband connection recommended) • Third Party: Adobe Reader 8 or higher (or compatible PDF reader) • CD-ROM: CD-ROM drive required for installation • Hard Drive Space: Approximately 120 • MB free hard drive space required • Browser: Internet Explorer 7.0 or greater • Printer: Windows-compatible printer • Sound Card: Windows-compatible sound card and speakers to play multi-media Note: TurboTax may be installed on two computers and must be activated via Internet or telephone prior to first use 1 If you pay a penalty or interest because of a TurboTax calculation error, we will reimburse you the penalty and interest.

Does not include calculation errors due to errors in CRA tables.

2 Maximum Refund Guarantee: If you get a larger refund or smaller tax due from another tax preparation method, we’ll refund the applicable TurboTax purchase price paid. Claims must be submitted within sixty (60) days of your TurboTax filing date and no later than 5/31/12 (and for TurboTax Home & Business no later than 7/15/12). Audit Defence, TurboTax Free, TurboTax Student (Free), TurboTax Home & Business and technical support fees are excluded. This guarantee cannot be combined with the TurboTax Satisfaction (Easy) Guarantee.

3 Based on aggregate retail software sales for desktop tax software, as sourced by NPD from June 2010 through June 2011 and press reviews for TurboTax for tax year 2010.

4 Long-distance charges and limitations may apply. Intuit reserves the right to limit each telephone contact. Support during tax season approx. 1/24/12 through 4/30/12. Support availability subject to occasional downtime for systems maintenance, Canadian holidays, and events beyond our control. See TurboTax. ca/support.

TurboTax Standard Tax Year 2011 – Ad Copy Brand: TurboTax Language: English Launch: 5 Jan 2012 Box Artwork Format: JPEG / TIF Ad Copy Updated: November 2011 Descriptions Product Differentiator TurboTax Standard, ideal for Canadian couples and families. Headlines Taxes done right. Guidance to your maximum refund. Guaranteed.2 Canada’s #1 rated, best-selling tax software.3 Your Maximum Refund. Guaranteed.2 100% Accurate Calculations. Guaranteed.1 Made in Canada. For Canadians. You have all the help you need with free support 7 days a week.4 Descriptions Short (10 Words) Personal tax software designed for Canadian individuals, couples and families.

Medium (25 Words) Ideal for Canadian individuals, couples and families looking to claim RRSPs, donations, medical expenses and more. EasyStepTM Interview guides you step by step to your maximum refund. Long (45-50 Words) Ideal for Canadian individuals, couples and families looking to claim RRSPs, donations, medical expenses and more. EasyStepTM Interview manages the effects of your life’s changes like getting married or having a baby and guides you step by step through your return to your maximum refund - guaranteed.2 System Requirements • Processor: Intel Pentium 3 or compatible • Operating Systems: Windows XP (32- bit and 64-bit) with Service Pack 2 or higher; Windows Vista™ (32-bit and 64-bit); Windows 7 • RAM: 256 MB RAM • Monitor: 800x600 minimum resolution (1024x768 recommended), 16-bit or higher colour • Internet Connection: 56 Kbps modem (Broadband connection recommended) • Third Party: Adobe Reader 8 or higher (or compatible PDF reader) • CD-ROM: CD-ROM drive required for installation • Hard Drive Space: Approximately 120 • MB free hard drive space required • Browser: Internet Explorer 7.0 or greater • Printer: Windows-compatible printer • Sound Card: Windows-compatible sound card and speakers to play multi-media Note: TurboTax may be installed on two computers and must be activated via Internet or telephone prior to first use 1 If you pay a penalty or interest because of a TurboTax calculation error, we will reimburse you the penalty and interest.

Does not include calculation errors due to errors in CRA tables.

2 Maximum Refund Guarantee: If you get a larger refund or smaller tax due from another tax preparation method, we’ll refund the applicable TurboTax purchase price paid. Claims must be submitted within sixty (60) days of your TurboTax filing date and no later than 5/31/12 (and for TurboTax Home & Business no later than 7/15/12). Audit Defence, TurboTax Free, TurboTax Student (Free), TurboTax Home & Business and technical support fees are excluded. This guarantee cannot be combined with the TurboTax Satisfaction (Easy) Guarantee.

3 Based on aggregate retail software sales for desktop tax software, as sourced by NPD from June 2010 through June 2011 and press reviews for TurboTax for tax year 2010.

4 Long-distance charges and limitations may apply. Intuit reserves the right to limit each telephone contact. Support during tax season approx. 1/24/12 through 4/30/12. Support availability subject to occasional downtime for systems maintenance, Canadian holidays, and events beyond our control. See TurboTax. ca/support.

TurboTax Premier Tax Year 2011 – Ad Copy Brand: TurboTax Language: English Launch: 5 Jan 2012 Box Artwork Format: JPEG / TIF Ad Copy Updated: November 2011 Descriptions Product Differentiator TurboTax Premier, for returns with investments and rental properties. Headlines Taxes done right. Guidance to your maximum refund. Guaranteed.2 Canada’s #1 rated, best-selling tax software.3 Your Maximum Refund. Guaranteed.2 100% Accurate Calculations. Guaranteed.1 Made in Canada. For Canadians. You have all the help you need with free support 7 days a week.4 Descriptions Short (10 Words) Ideal for Canadians who need to claim investment and rental income.

Medium (25 Words) Ideal for Canadians who need to claim investment and rental income. EasyStep™ Interview guides you step by step to your maximum refund – guaranteed 2 . Long (45-50 Words) Ideal for Canadians who need to claim investment and rental income. EasyStepTM Interview manages the effects of your life’s changes like getting a new job or selling investments and rental property and guides you step by step through your return to your maximum refund - guaranteed.2 System Requirements • Processor: Intel Pentium 3 or compatible • Operating Systems: Windows XP (32- bit and 64-bit) with Service Pack 2 or higher; Windows Vista™ (32-bit and 64-bit); Windows 7 • RAM: 256 MB RAM • Monitor: 800x600 minimum resolution (1024x768 recommended), 16-bit or higher colour • Internet Connection: 56 Kbps modem (Broadband connection recommended) • Third Party: Adobe Reader 8 or higher (or compatible PDF reader) • CD-ROM: CD-ROM drive required for installation • Hard Drive Space: Approximately 120 • MB free hard drive space required • Browser: Internet Explorer 7.0 or greater • Printer: Windows-compatible printer • Sound Card: Windows-compatible sound card and speakers to play multi-media Note: TurboTax may be installed on two computers and must be activated via Internet or telephone prior to first use 1 If you pay a penalty or interest because of a TurboTax calculation error, we will reimburse you the penalty and interest.

Does not include calculation errors due to errors in CRA tables.

2 Maximum Refund Guarantee: If you get a larger refund or smaller tax due from another tax preparation method, we’ll refund the applicable TurboTax purchase price paid. Claims must be submitted within sixty (60) days of your TurboTax filing date and no later than 5/31/12 (and for TurboTax Home & Business no later than 7/15/12). Audit Defence, TurboTax Free, TurboTax Student (Free), TurboTax Home & Business and technical support fees are excluded. This guarantee cannot be combined with the TurboTax Satisfaction (Easy) Guarantee.

3 Based on aggregate retail software sales for desktop tax software, as sourced by NPD from June 2010 through June 2011 and press reviews for TurboTax for tax year 2010.

4 Long-distance charges and limitations may apply. Intuit reserves the right to limit each telephone contact. Support during tax season approx. 1/24/12 through 4/30/12. Support availability subject to occasional downtime for systems maintenance, Canadian holidays, and events beyond our control. See TurboTax. ca/support.

TurboTax Home & Business Tax Year 2011 – Ad Copy Brand: TurboTax Language: English Launch: 5 Jan 2012 Box Artwork Format: JPEG / TIF Ad Copy Updated: November 2011 Descriptions Product Differentiator TurboTax Home & Business, for returns that include personal and self- employment income. Headlines Taxes done right. Guidance to your maximum refund. Guaranteed.2 Canada’s #1 rated, best-selling tax software.3 Your Maximum Refund. Guaranteed.2 100% Accurate Calculations. Guaranteed.1 Made in Canada. For Canadians. You have all the help you need with free support 7 days a week.4 Descriptions Short (10 Words) Ideal for Canadians with personal and self-employment income tax.

Medium (25 Words) Ideal for Canadians with personal and self-employment (consultant or contractor) income tax. Maximize deductions and eligible business expenses with step by step guidance. Long (45-50 Words) Prepare and file personal and self-employment (consultant or contractor) business taxes in one place. Maximize deductions and eligible business expenses with step by step guidance. EasyStep™ Interview helps manage the effect of starting a new business, new job or selling investments. System Requirements • Processor: Intel Pentium 3 or compatible • Operating Systems: Windows XP (32- bit and 64-bit) with Service Pack 2 or higher; Windows Vista™ (32-bit and 64-bit); Windows 7 • RAM: 256 MB RAM • Monitor: 800x600 minimum resolution (1024x768 recommended), 16-bit or higher colour • Internet Connection: 56 Kbps modem (Broadband connection recommended) • Third Party: Adobe Reader 8 or higher (or compatible PDF reader) • CD-ROM: CD-ROM drive required for installation • Hard Drive Space: Approximately 120 • MB free hard drive space required • Browser: Internet Explorer 7.0 or greater • Printer: Windows-compatible printer • Sound Card: Windows-compatible sound card and speakers to play multi-media Note: TurboTax may be installed on two computers and must be activated via Internet or telephone prior to first use 1 If you pay a penalty or interest because of a TurboTax calculation error, we will reimburse you the penalty and interest.

Does not include calculation errors due to errors in CRA tables.

2 Maximum Refund Guarantee: If you get a larger refund or smaller tax due from another tax preparation method, we’ll refund the applicable TurboTax purchase price paid. Claims must be submitted within sixty (60) days of your TurboTax filing date and no later than 5/31/12 (and for TurboTax Home & Business no later than 7/15/12). Audit Defence, TurboTax Free, TurboTax Student (Free), TurboTax Home & Business and technical support fees are excluded. This guarantee cannot be combined with the TurboTax Satisfaction (Easy) Guarantee.

3 Based on aggregate retail software sales for desktop tax software, as sourced by NPD from June 2010 through June 2011 and press reviews for TurboTax for tax year 2010.

4 Long-distance charges and limitations may apply. Intuit reserves the right to limit each telephone contact. Support during tax season approx. 1/24/12 through 4/30/12. Support availability subject to occasional downtime for systems maintenance, Canadian holidays, and events beyond our control. See TurboTax. ca/support.

TurboTax 20 Returns Tax Year 2011 – Ad Copy Brand: TurboTax Language: English Launch: 5 Jan 2012 Box Artwork Format: JPEG / TIF Ad Copy Updated: November 2011 Descriptions Product Differentiator TurboTax 20 Returns, for preparing multiple returns including personal and self- employment. Headlines Taxes done right. Guidance to your maximum refund. Guaranteed.2 Canada’s #1 rated, best-selling tax software.3 Your Maximum Refund. Guaranteed.2 100% Accurate Calculations. Guaranteed.1 Made in Canada. For Canadians. You have all the help you need with free support 7 days a week.4 Descriptions Short (10 Words) Ideal for preparing multiple returns for personal and self-employment.

Medium (25 Words) Ideal for preparing multiple returns for personal and self-employment tax situations. Maximize deductions and eligible business expenses with step by step guidance.

Long (50Words) Prepare and file personal and self-employment (consultant or contractor) business taxes in one place. Improved step by step guidance helps maximize your refund on each return - guaranteed. 2 EasyStep™ Interview helps manage the effect of starting a new business, new job or selling investments. System Requirements • Processor: Intel Pentium 3 or compatible • Operating Systems: Windows XP (32- bit and 64-bit) with Service Pack 2 or higher; Windows Vista™ (32-bit and 64-bit); Windows 7 • RAM: 256 MB RAM • Monitor: 800x600 minimum resolution (1024x768 recommended), 16-bit or higher colour • Internet Connection: 56 Kbps modem (Broadband connection recommended) • Third Party: Adobe Reader 8 or higher (or compatible PDF reader) • CD-ROM: CD-ROM drive required for installation • Hard Drive Space: Approximately 120 • MB free hard drive space required • Browser: Internet Explorer 7.0 or greater • Printer: Windows-compatible printer • Sound Card: Windows-compatible sound card and speakers to play multi-media Note: TurboTax may be installed on two computers and must be activated via Internet or telephone prior to first use 1 If you pay a penalty or interest because of a TurboTax calculation error, we will reimburse you the penalty and interest.

Does not include calculation errors due to errors in CRA tables.

2 Maximum Refund Guarantee: If you get a larger refund or smaller tax due from another tax preparation method, we’ll refund the applicable TurboTax purchase price paid. Claims must be submitted within sixty (60) days of your TurboTax filing date and no later than 5/31/12 (and for TurboTax Home & Business no later than 7/15/12). Audit Defence, TurboTax Free, TurboTax Student (Free), TurboTax Home & Business and technical support fees are excluded. This guarantee cannot be combined with the TurboTax Satisfaction (Easy) Guarantee.

3 Based on aggregate retail software sales for desktop tax software, as sourced by NPD from June 2010 through June 2011 and press reviews for TurboTax for tax year 2010.

4 Long-distance charges and limitations may apply. Intuit reserves the right to limit each telephone contact. Support during tax season approx. 1/24/12 through 4/30/12. Support availability subject to occasional downtime for systems maintenance, Canadian holidays, and events beyond our control. See TurboTax. ca/support.

TurboTax Business Incorporated – Ad Copy Years ending November 1, 2011 – October 31, 2012 Brand: TurboTax Language: English Launch: 5 Jan 2012 Box Artwork Format: JPEG / TIF Ad Copy Updated: November 2011 Descriptions Product Differentiator TurboTax Incorporated, for filing a T2 corporate tax return. Headlines Business taxes made clear, easy and accurate. Canada’s #1 rated, best-selling tax software.1 Helps you maximize business tax savings. Active Auditor flags errors to reduce audit risks. Step by step guidance.

Extra guidance for first-time filing. Free phone and email product support all year long.2 File online for a faster refund.3 Descriptions Short (10 Words) File your incorporated business tax return easily and accurately.

Medium (25 Words) Accurate step by step guidance to help maximize your refund. File your incorporated business tax return easily and accurately. Includes one T2 Corporate return. Long (45-50 Words) Accurate step-by-step guidance to help maximize your refund. File your T2 corporate tax return easily and accurately. Helps you claim your eligible business expenses. Active Auditor walks through your return and alerts to areas that could trigger a CRA audit. File by paper or file online for a faster refund.3 System Requirements • Processor: Intel Pentium 3 or compatible • Operating Systems: Windows XP (32-bit and 64-bit) with Service Pack 2 or higher; Windows VistaTM (32- bit and 64-bit); Windows 7 • RAM: 256 MB RAM • Monitor: 800x600 minimum resolution (1024x768 recommended).

16-bit or higher colour • Internet Connection: 56 Kbps modem (Broadband connection recommended) • Third Party: Adobe Reader 8 or higher (or compatible PDF reader); • CD-ROM: CD-ROM drive required for installation • Hard Disk Space: Approximately 120 MB free hard drive space required • Browser: Internet Explorer 7.0 or greater • Printer: Windows-compatible printer • Sound Card: Windows-compatible soundcard and speakers to play multi-media Note: TurboTax may be installed on two computers and must be activated via Internet or telephone prior to first use. 1 Based on aggregate retail software sales for desktop tax software, as sourced by NPD from June 2010 through June 2011 and press reviews for TurboTax for tax year 2010.

2 Long-distance charges and limitations may apply. Intuit reserves the right to limit each telephone contact. Support during tax season approx. 1/24/12 through 4/30/12. Support availability subject to occasional downtime for systems maintenance, Canadian holidays, and events beyond our control. See TurboTax. ca/support. 3 Requires Internet access. Income tax preparation software companies must seek Corporation Internet File certification from the Canada Revenue Agency (the “CRA”) for tax preparation software products which are to be used in conjunction with CRA’s Corporation Internet File electronic tax filing service.

TurboTax Suite Tax Year 2011 – Ad Copy Brand: TurboTax & Quicken Language: English Launch: 5 Jan 2012 Box Artwork Format: JPEG / TIF Ad Copy Updated: November 2011 Descriptions Product Differentiator TurboTax Suite, tools to manage your personal finances and maximize your tax refund all in one box. Headlines Taxes done right. Guidance to your maximum refund. Guaranteed.2 Canada’s #1 rated, best-selling tax and personal finance software. 1 Your Maximum Refund. Guaranteed.2 100% Accurate Calculations. Guaranteed.3 Made in Canada. For Canadians. You have all the help you need with free support 7 days a week.

5 Descriptions Short (10 Words) Manage your personal finances and maximize your tax refund. Medium (30 Words) Best value - save up to $69.99 off the cost of buying TurboTax Premier and Quicken Home & Business separately.4 Manage your personal finances and maximize your tax refund. Long (50 Words) Best value - save up to $69.99 off the cost of buying TurboTax Premier and Quicken Home & Business separately.4 Get guidance and tax- saving tips for rental property income, capital gains/losses & more with TurboTax Premier. Easily manage your personal finances year-round with Quicken Home & Business.

System Requirements • Processor: Intel Pentium 3 or compatible • Operating Systems: Windows XP (32- bit and 64-bit) with Service Pack 2 or higher; Windows Vista™ (32-bit and 64-bit); Windows 7 • RAM: 256 MB RAM • Monitor: 800x600 minimum resolution (1024x768 recommended), 16-bit or higher colour • Internet Connection: 56 Kbps modem (Broadband connection recommended) • Third Party: Adobe Reader 8 or higher (or compatible PDF reader) • CD-ROM: CD-ROM drive required for installation • Hard Drive Space: Approximately 120 • MB free hard drive space required • Browser: Internet Explorer 7.0 or greater • Printer: Windows-compatible printer • Sound Card: Windows-compatible sound card and speakers to play multi-media Note: TurboTax may be installed on two computers and must be activated via Internet or telephone prior to first use 1 Based on aggregate retail software sales, as sourced by NPD for year ending June 2011 and aggregate Quicken software sales, as sourced by NPD for year ending June 2011 and press reviews for TurboTax for tax year 2010.

2 Maximum Refund Guarantee: If you get a larger refund or smaller tax due from another tax preparation method, we’ll refund the applicable TurboTax purchase price paid. Claims must be submitted within sixty (60) days of your TurboTax filing date and no later than 5/31/12 (and for TurboTax Home & Business no later than 7/15/12). Audit Defence, TurboTax Free, TurboTax Student (Free), TurboTax Home & Business and technical support fees are excluded. This guarantee cannot be combined with the TurboTax Satisfaction (Easy) Guarantee.

3 If you pay a penalty or interest because of a TurboTax calculation error, we will reimburse you the penalty and interest.

Does not include calculation errors due to errors in CRA tables. 4 Off the cost of buying Quicken Home & Business and TurboTax Premier separately (based on MSRP for Quicken $109.99 and TurboTax $69.99) 5 Long-distance charges and limitations may apply. Intuit reserves the right to limit each telephone contact. Support during tax season approx. 1/24/12 through 4/30/12. Support availability subject to occasional downtime for systems maintenance, Canadian holidays, and events beyond our control. See TurboTax. ca/support.