Unit 13: Introduction to career planning for the media industry (LEVEL 2)

Unit 13: Introduction to career planning for the media industry (LEVEL 2)

OCR Level 2 Nationals in Media 1 Unit 13: Introduction to career planning for the media industry (LEVEL 2) Learning outcomes By completing this unit candidates will demonstrate an understanding of employment areas in a selected sector and will be able to use sources of information in order to extract information on careers in the media industry. Candidates will be able to produce evidence which shows their understanding of: • the main employment areas and trends within the media sector • the career progression opportunities for specific career areas • the application and recruitment processes for a specific job role • how to plan for an interview situation for a specific job role.

Candidates will also be able to demonstrate how to present personal information effectively within an interview scenario and review their own performance.

Assessment objectives Knowledge, understanding and skills 1 Identify the main areas of employment within a selected sector of the media industry and describe trends within the sector Main sectors of employment: • print • television • radio • film • new media Career areas: • research • production • editing • marketing • print and broadcast journalism • photography Growth areas: • games • multimedia • Bollywood films Areas of decline: • set building • type setting Inter-relationship of different sectors (continued overleaf)

Unit 13 - Introduction to career planning for the media industry 2 OCR Level 2 Nationals in Media Assessment objectives Knowledge, understanding and skills 1 Cont Identify the main areas of employment within a selected sector of the media industry and describe trends within the sector Impact of new technology: • digitalisation • increase in number of television channels Trends: • freelancing • multiskilling • multitasking 2 Use sources of information to extract information on two career areas within a selected sector Sources of information: • connexion service • library • Internet • employers • job centre • job advertisements • people employed in the workplace Career area: • research • production • editing • marketing • print and broadcast journalism • photography Information on jobs: • range of job roles within the career area • personal qualities needed to work within the area • skills needed to work within the area • training requirements • types of employers • location of employers • content of job roles • working conditions, eg unsocial hours, frequent travelling 3 Describe progression opportunities for the two career areas within the selected sector Local, national and international opportunities Progression opportunities: • runner to floor manager or camera operator Transferability to other career areas and to different types of employment: • newspaper journalist to broadcast journalist

Unit 13 - Introduction to career planning for the media industry OCR Level 2 Nationals in Media 3 Assessment objectives Knowledge, understanding and skills 4 Assess own personal qualities, skills and achievements in relation to the two chosen career areas Personal qualities: • punctuality • motivation • curiosity • creativity • tidiness Skills: • interpersonal skills • communication skills • visual skills • artistic/creative skills • team skills • employment skills • formal achievements: eg - media qualifications - Duke of Edinburgh Award • informal achievements, eg through leisure activities such as photography, team sports Training requirements: • opportunities to develop relevant skills/experience for the selected area • key decision points, eg training near or away from home • time-scales, eg short, medium, long term 5 Describe the steps in identifying job opportunities and the recruitment process for a specific job role Job opportunities: • advertisements: placed by companies, placed by self • recruitment agencies • writing to potential employers directly Recruitment process: • telephoning/writing for application and/or information • complete application form/cv/letter of application/registration form for the recruitment agency • prepare covering letter • demonstrate practical skills: eg - demo audio tapes - sample video tapes - photographic portfolios - synopses of book chapters or magazine articles • attend interview

Unit 13 - Introduction to career planning for the media industry 4 OCR Level 2 Nationals in Media Assessment objectives Knowledge, understanding and skills 6 Complete written application documentation for a specific job role Documentation: • application form • letter of application • CV Select appropriate information: • identify relevant information for specific situations Complete written application documentation for a specific job role Present additional information relevant to specific job to highlight relevant skills/achievements • Layout • Use of appropriate tone and manner • Accuracy in English • Attach sample material (if appropriate) 7 Plan for an interview for a specific job role • Identify potential interview questions and plan responses • Identify questions to ask the interviewer • Research information on the company • Prepare portfolio 8 Take part in an interview for a specific job role, presenting personal information effectively and reviewing own performance • Use of appropriate tone and manner • Appropriate personal presentation • Present relevant information and portfolio • Review own performance Assessment This unit is centre-assessed and externally moderated.

In order to achieve this unit, candidates must produce a portfolio of evidence showing that they can meet all of the assessment objectives. The assessment objectives for this unit should be met by focusing on one media sector.

Portfolios of work must be produced independently. They will need to be made available, together with witness statements and any other supporting documentation, to the OCR moderator when required. Guidance on assessment and evidence It could be motivational to deliver this unit towards the beginning of the course so that candidates realise the importance of acquiring practical skills and an understanding of the various media industries. However, in order to achieve the higher grades, assessment of this unit would best be left to the end of the course when candidates would have had the opportunity to prepare work to be included in a portfolio.

They will have acquired practical skills and become aware of the personal qualities needed for specific job roles.

For Assessment Objective 1 candidates should investigate one sector of the media. Visits to media organisations, visiting speakers and industry websites could provide detailed and up-to-date information. Evidence could take the form of a written of a verbal presentation. For Assessment Objectives 2 and 3 candidates should find information on two career areas. They will need access to a range of information sources. They should have the opportunity to do

Unit 13 - Introduction to career planning for the media industry OCR Level 2 Nationals in Media 5 primary as well as secondary research such as speaking to people employed in the workplace.

Case studies are a valuable source of information. For Assessment Objective 3 candidates should describe progression by describing one entry level job and at least one job this could lead to for two career areas. Evidence could take the form of a written of a verbal presentation. For Assessment Objective 4 candidates should evaluate their personal qualities, skills and achievements in relation to two career areas. For Assessment Objective 5 candidates should provide evidence relating to one specific job role. The evidence could be written or verbal evaluation. This could be an interview with a tutor that is either recorded or supported by a detailed witness statement.

For Assessment Objective 6 candidates should produce one CV and either a completed application form or a letter of application. For Assessment Objective 7 candidates should prepare an interview plan which identifies potential questions that may be asked and lists questions that they would like to ask. To achieve a distinction grade, candidates will need to produce a portfolio including samples of their work. For Assessment Objective 8 candidates should take part in an interview and a review of the interview for one job role. Evidence for the interview could take the form of a video tape or a witness statement.

For the review the evidence could be a written or a verbal evaluation by the candidates.

Signposting to Key Skills 9 The unit contains opportunities for developing the Key Skill, and possibly for generating portfolio evidence, if teaching and learning is focused on that aim. Key Skill reference Key Skill reference Key Skill reference C2.1a 9 N2.1 IT2.1 9 C2.1b 9 N2.2a IT2.2 9 C2.2 9 N2.2b IT2.3 9 C2.3 9 N2.2c N2.2d N2.3 Mapping to National Occupational Standards There is no overlap between the National Occupational Standards and this unit.

Unit 13 - Introduction to career planning for the media industry 6 OCR Level 2 Nationals in Media Resources This section provides suggestions of suitable resources.

The list is neither prescriptive nor exhaustive, and candidates should be encouraged to gather information from a variety of sources. Some suggested resources are intended for tutor use. The resources in this section were current at the time of print. For the most up-to-date list of resources please refer to our website: www.ocr.org.uk. Publications Brown, Liz. (Ed) (1998) Media Careers: Design Purple House Chapman, Noel. (1998) Careers in Art & Design Kogan Page NSEAD. (2000) Creative Futures: A Guide To Courses & Careers in Art, Craft and Design NSEAD OFSTED. (Annual) National Survey of Careers Education and Guidance OFSTED Websites Business in the Community.

URL:http://www.bitc.org.uk Centre for Education and Industry. URL:http://www.warwick.ac.uk/cei Department for Trade and Industry. URL:http://www.dti.gov.uk/enterpriseguide Learning and Skills Development Agency. URL:http://www.lsda.org.uk

OCR Level 2 Nationals in Media 7 Grading Assessment Objective Pass Merit Distinction AO1 Identify the main areas of employment within a selected sector of the media industry and describe trends within the sector Candidates identify the main areas of employment within a selected sector of the media industry and give a limited description of trends within the sector. They show a basic understanding of the inter- relationship of different sectors and the impact of new technology Candidates identify the main areas of employment within the sector of the media industry and give a detailed description of national trends within the sector.

They show a sound understanding of the inter- relationship of different sectors and the impact of new technology. Candidates identify the main areas of employment within the selected sector of the media industry and give a detailed description of national trends within the sector. They demonstrate a good knowledge of why the trends exist and how they impact on the sector. They show a comprehensive understanding of the inter- relationship of different sectors and the impact of new technology. AO2 Use sources of information to extract information on two career areas within a selected sector Candidates identify two career areas within a selected sector.

They use a limited number of sources to access information. The information covers a number of topics such as range of job roles or location of employers but is neither detailed nor comprehensive.

Candidates identify two career areas within a selected sector. They use a range of sources to access information. The information covers a number of topics such as range of job roles or location of employers in some detail. Candidates identify two career areas within a selected sector. They use a range of up-to-date sources to access information. The information covers a comprehensive number of topics such as range of job roles or location of employers in some detail. The information may include case studies on specific job roles. AO3 Describe progression opportunities for the two career areas within the selected sector Candidates give a basic description of progression opportunities.

They show a limited understanding of the variety of jobs to which an entry level position can lead. Candidates give a clear description of progression opportunities. They show understanding of the variety of jobs to which an entry level position can lead. They give examples of local, national and international Candidates give a comprehensive description of progression opportunities. They show understanding of the variety of jobs to which an entry level position can lead. They give examples of local, national and international

Unit 13 - Introduction to career planning for the media industry 8 OCR Level 2 Nationals in Media Assessment Objective Pass Merit Distinction employment opportunities. employment opportunities. They give examples of transferability of jobs between sectors. They may offer case studies from the sector or charts showing the hierarchy of jobs within a media sector. AO4 Assess own personal qualities, skills and achievements in relation to the two chosen career areas Candidates make a general list of their own personal qualities, skills and achievements but do not make a clear link with their chosen career areas.

They identify a limited range of training opportunities. Candidates describe their own personal qualities, skills and achievements and there is a clear link with their chosen career areas. They identify a range of training opportunities.

Candidates evaluate their own personal qualities, skills and achievements, identifying their strengths and weaknesses. There is a clear link with specific jobs within their chosen career areas. They describe a range of training opportunities for specific jobs. AO5 Describe the steps in identifying job opportunities and the recruitment process for a specific job role Candidates give a brief and general description of the steps in the recruitment process. Candidates give a brief description of the steps in the recruitment process but it is clearly linked to a specific job.

Candidates give a description in some detail of the steps in the recruitment process and it is clearly linked to a specific job.

AO6 Complete written application documentation for a specific job role Candidates provide a basic CV. They complete an application form or write a letter of application for a specific job role. They provide general information, use an appropriate tone and manner and show accuracy in spelling and grammar. Candidates provide a well presented CV. They complete an application form with a covering letter or write a letter of application for a specific job role. They provide information, use an appropriate tone and manner and show accuracy in spelling and grammar. The information is clearly linked to the job role.

Candidates provide a well organised and presented CV. They complete an application form with a covering letter or write a letter of application for a specific job role. They provide information, use an appropriate tone and manner and show accuracy in spelling and grammar. The information is clearly linked to the job role. They include samples of work or describe work they have completed connected with the job

Unit 13 - Introduction to career planning for the media industry OCR Level 2 Nationals in Media 9 Assessment Objective Pass Merit Distinction role.

AO7 Plan for an interview for a specific job role Candidates make a basic plan for the interview. They identify general questions and plan simplistic responses. Their research on the employer is found from one source and is lacking in detail. Candidates make a sound plan for the interview. They identify a range of questions and plan responses. Their research on the employer is found from more than one source and contains some detail. Candidates make a detailed plan for the interview. They identify a range of questions linked to the specific job and plan responses linked to their own qualities, skills and achievements.

Their research on the employer is found from more than one source and contains comprehensive detail. They prepare sample material to show at the interview. Candidates should be encouraged to present their work in a format that would be acceptable in the media industry.

AO8 Take part in an interview for a specific job role, presenting personal information effectively and reviewing own performance Candidates take part in an interview. They use an appropriate tone and manner but may be lacking in confidence. They present general information. They make a basic review of the interview, listing one or two points. Candidates take part in an interview. They use an appropriate tone and manner but may be lacking in confidence. They present information clearly linked to the job. They make a review of the interview identifying both strengths and weaknesses.

Candidates take part in an interview.

They use an appropriate tone and manner and show confidence. They present information clearly linked to the job and present a portfolio or describe in detail work they have done associated with the job role. They make a detailed review of the interview evaluating their strengths and weaknesses and identifying improvements.

Unit 13 - Introduction to career planning for the media industry 10 OCR Level 2 Nationals in Media