Shrestha Bharat BhawanatKevadia, SARDAR SAROVAR NARMADA NIGAM LIMITED Narmada, Gujarat
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SARDAR SAROVAR NARMADA NIGAM LIMITED
PROJECT INFORMATION MEMORANDUM
Upgradation, Operation & Maintenance of
Shrestha Bharat Bhawan at Kevadia,
Narmada, Gujarat
May 2019
Upgradation, Operation & Maintenance of Shrestha Bharat Bhawan at PIM
Kevadia, Narmada, Gujarat
TABLE OF CONTENTS
CHAPTER 1.0 INTRODUCTION 2
1.1 Introduction 2
CHAPTER 2.0 LOCATION & SITE ANALYSIS 4
2.1 An Overview of Statue of Unity, Kevadiya 4
2.2 SWOT Analysis of Narmada as Tourist Destination 13
2.3 Opportunities for Tourism Development in / nearby Statue of Unity, Narmada 14
2.4 Rationale of O&M for Shreshtha Bharat Bhawan 15
2.5 Site Location and Description 16
2.6 SWOT Analysis 17
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INTRODUCTION
1.1 Introduction
Gujarat is the 6th largest State in India, located in the western part of India with a
coastline of 1600 km (longest in India). It is one of the most popular tourist regions in
the country, and was visited by 44.8 million domestic and international tourists in 2016-
17. Gujarat offers scenic beauty from Great Rann of Kutch to the hills of Saputara.
Gujarat is one and the only place to view pure Asiatic lions in the world. Gujarat is also
the birthplace of Mahatma Gandhi and Sardar Vallabhbhai Patel, iconic figures of
India’s Independence movement. Amitabh Bachchan is the brand ambassador of
Gujarat Tourism since 2010. The “Khushboo Gujarat Ki” campaign by celebrity
Amitabh Bachchan has increased tourism in Gujarat tremendously.1
Tourism in Gujarat has a wide scope for tourists, as it includes wide range of forts and
museums, wild life sanctuaries, temples and mosques and other places of interest. It
offers a traveler’s paradise by offering a wide spectrum of tourism sectors such as
spiritual tourism, business tourism, nature tourism, heritage tourism, medical, health,
cultural, adventure, and event, urban or rural and recreational tourism. The State
Government’s “Khushboo Gujarat ki” campaign has helped to increase the business.
Thus an increased occupancy is estimated by the hotel industry.
The Sardar Sarovar Narmada Nigam Limited (the “Authority” or “SSNNL”) is a 100
(one hundred) percent subsidiary of Government of Gujarat. SSNNL was responsible
for implementing the Sardar Sarovar Project, one of the largest water resources project
of India covering four major states - Maharashtra, Madhya Pradesh, Gujarat and
Rajasthan.
The Sardar Sarovar Project is a lifeline of Gujarat and hence it is the cherished desire
of Government and people of Gujarat to erect a monument at this sacred spot in
memory of one of Independent India’s tallest leaders Sardar Vallabhbhai Patel.
Government of Gujarat, has created a special purpose vehicle i.e. Sardar Vallabhbhai
Patel Rastriya Ekta Trust (SVPRET) for implementing the Project. The Statue of Unity
Project, includes the iconic 182 meter tall Statue of Sardar Vallabhbhai Patel, a
museum and other ancillary facilities on Sadhu Hill, 3 Kms downstream of the Sardar
Sarovar Dam.
Kevadia, with the Sardar Sarovar Dam and the Statue of Unity is gradually becoming
a global tourist hub. Looking at the increasing tourist footfalls, along with a plethora of
other attractions being developed for the tourists, it is intended to provide tourists with
a host of stay options near the Statue of Unity. As part of this endeavour, the Authority
has decided to undertake selection of an Agency, a reputed hotel operator, for
Upgradation, Operation & Maintenance of Shrestha Bharat Bhawan on Operation and
Maintenance (O&M) basis, and has, therefore, decided to carry out the bidding process
1http://www.thehindubusinessline.com/economy/taai-award-for-gujarat-
tourism/article2735467.ece
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for selection of the Bidder to whom the work may be awarded.
A growing demand for tourists in region due to recent developments, has added to the
demand for rooms in the area. Limited supply of quality hotels and ever increasing
tourism in the region, clear title of land / developed infrastructure makes this site
feasible for development as envisaged.
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LOCATION & SITE ANALYSIS
2.1 An Overview of Statue of Unity, Kevadiya
2.1.1 Introduction
The Statue of Unity, the world’s tallest statue, built to honour the memory of iconic
leader and architect of United India, Sardar Vallabhbhai Patel, sees a colossal footfallof
tourists every single day. Located in Gujarat’s Narmada district, the world’s tallest
statue, is 3.5 km away from Kevadiya town and about 200 km from Ahmedabad.
The picturesque surroundings of the Saputara and Vindhyachal hills along with the
mighty river Narmada provide the perfect view to the statue, which is built on an island.
Among the prime attractions on the site is a viewer’s gallery inside the statue located
at the height of 135 meters with a capacity to accommodate 200 persons at a time.
High speed lifts installed are capable of taking 5000 people per day to the viewing
gallery, which offers a panoramic glimpse of the surrounding areas.
Besides the Statue itself, there are several other tourist attractions around including
the valley of flowers, natural beauty of the Saputara and Vindhyachal hill ranges
besides the Sardar Sarovar Dam on the mighty Narmada river.
The State Government recently opened a new luxurious nature retreat, Tent City
Narmada, just 10 minutes away from the monument. Set up opposite the idyllic
Panchmuli lake and Dyke 4 (2 tent cities), the resort is surrounded by meadows, water
cascades, thick forest areas and abundant wildlife.
A major attraction for the tourists is the option of going to spot crocodiles at the Sardar
Sarovar dam besides taking short treks to explore ecotourism sites. The statue
complex has a separate selfie point which gets visitors a good view of the statue and
its pristine surroundings. Another attraction is the laser, light and sound show based
on the unification of India during the post independence period which is conducted in
the complex.
Plans are also afoot to develop several water sports like river rafting and boating, para
gliding and forest treks in a phased manner for adventure seekers near the Statue of
Unity.
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Figure 2-1: Location Map of Statue of Unity Area, Kevadiya
Kevadiya
2.1.2 Connectivity
Statue of Unity is well connected to major cities of Gujarat like Ahmedabad, Vadodara,
Bharuch etc through roads, rail and air. It is about 100 km from Vadodara, 200 km from
Ahmedabad and about 420 km from Mumbai. The nearest town to Statue of Unity is
Kevadiya which is about 3.5 km away and the nearest city is Rajpipla which is 25 km
away.
Road – Statue of Unity is well connected by road with Vadodara and Ahmedabad
towards north, Rajpipla and Bharuch towards west, Surat and Mumbai towards south
through National highway 953 and State highway 5. Statue of Unity can also be
reached by State Highway 11 and State highway 63.
Rail – Vadodara railway station is the nearest rail head 90 km to the Sardar Patel
Statue. Bharuch Railway Station is 91 km and Ahmedabad Railway Station is around
197 km.
Air – The nearest airport from Statue of Unity is in Vadodara and the nearest
international airport is in Ahmedabad.
2.1.3 Demography
According to Census 2011 Narmada district has a population of 590,379 roughly equal
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to the nation of Soloman Islands or the US State of Wyoming. This gives it a ranking
of 528th in India (out of a total of 640). The district has a population density of 214
inhabitants per square km. Its population growth rate over the decade 2001-11 was
14.77%. Narmada has a sex ratio of 960 females for every 1000 males and a literacy
rate of 73.29%.
2.1.4 Economy
2.1.4.1 At District Level
The economy of Narmada district is solely based on agriculture. Most of the population
in the district are engaged in agriculture in order to earn their livelihood. Production of
banana and cotton are the key horticulture crops in the district. An investment of INR
600 Cr was observed in the district between 1988-07. Industries such as textiles,
sugar, and chemicals observed major investments and substantial growth during the
past two decades.
Though the district is scantily industrialized yet it has some industries of textiles, sugar,
chemicals, agro industries etc. There are also some small scale industries of paper,
wood products and food products in the district which helps in its economy to a great
extent.
In the year 2006, the Ministry of Panchayati Raj declared Narmada one of the country’s
250 most backward districts and currently receiving funds from the Backward Regions
Grant Fund Programme (BRGF).
Economy Drivers
Agriculture provides the maximum opportunity to generate sustainable livelihood and
employment for the villagers. Industry sectors such as textiles, food products, wood
and rubber products and repair and servicing are the supporting pillars of the district
economy. The district owns some of the major tourist destinations such as
Shoolpaneshwar, Wildlife Sanctuary and Temple and Rajwant Palace which accounts
for a healthy influx of tourists.
Narmada houses herbal botanical gardens consisting of almost 70 species of herbal
plants, which are used for the ayurvedic and natural therapy of treatment, and also
helps in increasing medical value travel in the district.
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2.1.5 Tourist Inflow to Statue of Unity
The inflow of tourist in Statue of Unity from 2nd Nov 2018 to 26th Jan 2019.
Government sees the potential of extending it to 15000 persons per day (5.0 million
annually).
2.1.6 Tourism Resources
Narmada district has abundant tourism assets which are currently either untapped or
under-tapped. The key features of the tourism assets of this region are-
Presence of three major water reservoirs – Sardar Sarovar, Ukai Dam and Karjan
Dam.
Abundant biodiversity and rich forests assets
Attractive tribal culture – art and cuisines
The district is richly endowed with herbs of medicinal value. The Forest
Department has developed multiple Aushadhiya & Botanical Gardens in the area.
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The map of the tourist attractions in the district is as below-
Brief details of the Tourist attractions as mentioned in the map are as below-
1. Rajpipla
District Headquarters & Municipality,
which was the capital of the former
kingdom of Rajpipla. The tourism
assets include- Rajwant palace, Vadia
palace, and Statue of Maharaja
Vijaysinhji, Harsiddhi Mataji Temple,
Victoria Gate and Red Tower location
in picturesque Forest Background.
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2. Dediapada
Small village home to the tribal
communities like Vasava and Tadvi.
Local tours to Panjari Ghat, Rukhal,
Kunbar are the major attractions.
3. Zarwani
A seasonal waterfall located close to
the Sardar Sarovar dam, Zarwani is a
popular tourist locations. It is located in
the Shoolpaneshwar Sanctuary. There
are no many tourist amenities located
in the area, and the Falls is a short trek
from the parking site. It can be
accessed through the forest check
post.
4. Shoolpaneshwar Sanctuary
The sanctuary was initially established
for the protection of the sloth bear in
1982. The forest is one of the best and
thickest in the state, and includes a
major watershed feeding two major
reservoirs with the Rajpipla hills as
backdrop. It has good biodiversity. The
local population heavily depends on
the forest produce, particularly
Bamboo for socio-economic
sustenance.
5. Malsamot
With a hill station like environment,
Malsamot is located close to the Sagai
Campsite.The site has 6 roomed
guesthouse and decent road and
electricity connectivity. Small village
treks may be undertaken from this
site.
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6. The Statue of Unity
The under-construction Statue of
Unity, having a project cost of Rs.
2898 cr., is a project having an
iconic 182 meter tall landmark
statue dedicated to Sardar
Vallabhbhai Patel. Post completion
in it will be the world's tallest statue.
Located in Sadhubet near the Dam
the statue will have other features
like Tribal Museum & AV Gallery, Laser
Light Show, Interpretation Centre,
Research centre, Hotel (~128 keys),
Viewing Gallery, Ferry services etc.
Main components of the project are as
under:
1. 182 meter high World Tallest Statue
called Statue of Unit
2. Viewing Gallery at 135 m level
3. Exhibition Hall and Gallery at Statue
base with memorial garden at it roof
4. Memorial and Visiting Centre (M & VC)
5. Main Bridge (300 m) connecting M&VC
and Sadhu Island
6. Shrestha Bharat Bhavan
(Administrative complex / management
hub cum hotel)
7. Road connecting Shrestha Bharat
Bhavan and M&VC
7. Devmogra
Highly revered by the locals,
Devmogra Mata is the goddess of
Satpuda mountain people. There is an
annual festival at the temple from
February to March where an estimated
5,00,000 to 7,00,000 people attend.
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8. Sagai
This campsite is situated at the foot of
the hills Malsamot, is amidst, teak
forests and breath-taking views. The
existing infrastructure include- 6
Cottages with attached bath & toilet
facilities, 5 Tented Accommodations
with separate bath & toilet facilities, 1
dormitory (10 pax), Kitchen & Dining
places. The EDC serves fodd to the
visitors. There is an interpretation
center and campfire and machaans.
The campsite also has a nature trail.
9. Panjrighat
It is a picnic destination for nearby
schools. There is a seasonal waterfall
and interesting rock formations in the
site. Located within the forest, it an
interesting trek from nearby sites like
Dediapada.
10. Kunbar
The forest department has developed
a site for camping close to the
Botanical Garden. The site is close to
a waterbody and has a well-developed
nursery and some office spaces in the
campus. The road connectivity is
good.
11. Ninai
Ninai is a seasonal waterfall and a
popular attraction in the area. The
waterfall has basic infrastructure
developed by the forest department
like- Van kutir, RCC steps to waterfall,
rain shelter near waterfall, viewing
gallery, seating etc.
The waterfall is usually trekked from
Sagai Campsite. Not much of
refreshment facilities are available
onsite for tourists.
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12. Rukhal
Located in a reserve forest, the Forest
Department has developed some sites
for camping facilities. The site is good
for wildlife and bid siting. The forest
cover is dense and the proposed
campsite is located adjacent to the
village. It has dirt road access from the
main road. The waterbody makes the
site popular with birds.
13. Junaraj
Located in the Shoolpaneshwar
Sanctuary Area, Junaraj is a well-
developed camping site with great
water frontage on the Karjan Dam.
The current infrastructure include 6
Cottages and tent plinths. The facilities
are managed by the EDC. The footfall
is not much in the site. The road
access is very poor and through the
gated area of the forest.
14. Ukai Dam
The Ukai Dam, constructed across the
Tapi River, is the second largest
reservoir in Gujarat after the Sardar
Sarovar. The site is popular with
tourists, especially those from South
Gujarat.
15. Vishalkhadi
Vishalkhadi is another camping site
developed and maintained by the
Forest Department on the Karjan
Dam. The site has 6 Roomed
Guesthouse, Camps, Bamboo Hut,
Dormitory.
Boating in the nearby Karjan river are
popular tourist activities. The
campsite is run by the EDC and the
last mile access is good for the site.
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16. Karjan Dam
Located on the Karjan river, the
reservoir has an area of 36.77 Km2
at full reservoir level. The area is very
scenic, however underexplored in
terms of tourism development.
The Forest Department has two
campsites of Junaraj and Vishalkhadi
overlooking the Karjan Dam.
17. Sardar Sarovar Dam
It is the largest dam on River
Narmada and one of the largest in the
world. The Kevadia colony is located
at the foot of the dam, where the
employees of the dam live. Tourist
amenities have also been developed
in this location.
The dam site is a popular monsoon
attraction and Gujarat Tourism
organizes the Monsoon Festival
every year in this place.
2.2 SWOT Analysis of Narmada as Tourist Destination
Strengths
There are many scenic unexplored locations.
As the area has year long water availability, the tourist season availabe is long
around 8-9 months.
The district and the place is well connected and in close proximity to urban centres
like Ahmedabad, Surat, Vadodara and Bharuch.
Weaknesses
Low retention capacity – day visitors primarily.
Exiting rates of room are very high or very low.
Institutional structure for maintenance / upkeep is yet to be established.
Limited local trained manpower resources.
Limited basic amenities especially sanitation.
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Opportunities
The tourism is local residents driven.
Proposal of developing institutional framework and local capacities.
The room rates can be hiked with better facilities and management.
There is a potential to develop tourist circuits and better tourist activities /
amenities.
Potential to upgrade existing forest accommodations and interpretation facilities.
Threats
Sensitive forect / sanctuary area in vicinity.
There could be tourist safety concerns due to the water frontage that could pose a
threat to the development.
Insensitive tourism development can ruin the location aesthetics irreversibly and
perpetuate local dissatisfaction.
2.3 Opportunities for Tourism Development in and nearby Statue of Unity,
Narmada.
a. Cinematic Tourism – Based on the discussions with the royal family of Rajpipla,
it was discovered that the Palace is a popular shooting destination, more so for
regional films. The destinations may be formally promoted in mainstream with
proper infrastructure and timely permissions. Promotion materials in the form of
brochures, short video clippings, cataloguing etc. can be undertaken for the
publicity of the destinations.
b. Ecotourism development at Campsites - The Forest Department has developed
multiple campsites in the region. However they neither attract a lot of tourists nor
are particularly well maintained. The scenic location of these sites, present a great
opportunity for development in PPP. Through sensitive contract conditions this will
ensure better tourist experience and higher engagement of the locals. A 2-3 day
circuit may be developed in the region, connecting the various campsites for
diverse experience to the tourists. Along the Rann Utsav model, the campsites may
be developed on a temporary basis based on the tourist seasons. There is also a
great possibility for the development of manufacturing local souvenirs through the
SHGs
c. Water-sports on the Dam Sites - The presence of their major water bodies
(Karjan Dam, Sardar Sarovar and Ukai Dam) is one the biggest USP of the site.
Water sports development in at least one of the sites shall greatly open the area to
tourism. Development of an Institute in the lines of ABIMAS (Atal Bihari Vajpayee
Institute of Mountaineering and Allied Sports) shall catalyse the development of
water and adventure sports in the entire Western Region.
d. Development of Wellness Tourism - Narmada is known for its richness of
medicinal herbs. The Forest Department has developed many Medicinal Herbal
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Gardens in the area. This can be upgraded to include components of Wellness
Tourism.
e. Statue of Unity – It is a major upcoming development in the region. This mega
project will open up the area in a big way. It is a great opportunity to develop
ancillary attractions in the region, to engage the tourists for a longer duration. The
development consist of tourist attractions like tribal museum, viewing gallery,
convention centre, light and sound show, research centre, ferry services etc. A
valley of flowers is also being developed in the region which is poised to be a major
attraction.
f. Design, development and marketing of souvenirs - During the review meeting
chaired by Hon’ble Union Minister Ms. Smruti Zubin Irani, the potential of Banana
Fibre made Clothes and Cotton Clothes was discussed. The model of Pochampalli
may be suitably replicated in Narmada. Central Silk Board may be approached for
Seri-culture Pilot Project. The possibilities of Bamboo products was also discussed.
Such products can be interesting souvenirs are marketed by linking it to the Statue
of Unity.
g. Skilling - During the visits and the discussions with the officials it was understood
that this is a major requirement in the area. In the review meeting it was
recommended that Skill Mapping may be undertaken to clearly identify the gaps.
The Statue of Unity is to be inaugurated in October 2017. It is essential to prepare
guides and other ancillary human resources before the same. It was discussed that
~200 persons from the district may be trained at the State Institute of Hotel
Management, Siddhpur for a course duration of 4 months in guide and other
hospitality related training programs. Short term training programs for the EDC
members may also be developed in association with the Forest Department.
h. Infrastructure Upgradation - Narmada is one of the tribal and backward districts
of the State. Infrastructure upgradation in the form of proper road connectivity to
the tourist sites, access to electricity, mobile network connectivity shall be essential
for the tourism development. During the site visit, high dependence on solar panels
was observed in the villages. The same may be develop in a more scientific
manner. An airstrip development in Rajpipla shall greatly enhance the connectivity
to other parts of the State.
2.4 Rationale of O&M for Shreshtha Bharat Bhawan
Kevadia, with the Sardar Sarovar Dam and the Statue of Unity is gradually becoming
a global tourist hub. Looking at the increasing tourist footfalls, along with a plethora of
other attractions being developed for the tourists, it is intended to provide tourists with
a host of stay options near the Statue of Unity Sites. Two Tent Cities with a capacity
of about 240 tents have been developed on a PPP basis near the Statue of Unity. It is
further intended that the selected property of the State Government be operated on a
PPP basis. The details are as below:
1. Shreshta Bharat Bhawan: 52 rooms
Sardar Sarovar Narmada Nigam Limited (SSNNL) now intends to appoint an
established and renowned Hospitality Group as Agency to undertake Operations and
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Management (O & M) of the building as stated above alongwith its marketing. It is also
estimated that some investments will also be needed to upgrade the property.
2.5 Site Location and Description
2.5.1 Introduction
Shreshtha Bharat Bhawan is situated 4.9 kms from the Statue of Unity in between
Statue of Unity and Kevadiya town. The site is located on the left side of the road when
travelling from Statue of Unity to Kevadiya. The site falls just before the town starts if
coming from Statue of Unity. The site is a land parcel spread over an area of about
30,000 sq. m.
The Site is surrounded by Narmada river
towards the west, Suryakund water falls
towards the south, Statue of Unity access
road towards the east and open land
parcel towards the north. The site is just
700 m away from the kevadiya town Post
Office, just opposite the Model room and
Information centre (ticketing / reception
area) and next to public parking.
The Site coordinates are:
Latitude 21°52'25.18 "N
Longitude 73°41'42.98 "E
2.5.2 Site Linkage, Connectivity and Access:
The Site can be approached by an existing 4 lane divided carriageway road having an
average width of more than 15 m that connects NH 953 to Statue of Unity. The site
has a very good connectivity with Kevadiya and Statue of Unity along with other sight
seeing places. The site lies almost on the main road and has enough parking space.
The site can be approached by two internal roads connecting the main road and
leading to Shreshta Bharat Bhawan.
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2.5.3 Site Topography and Vegetation
The Site is situated next to Narmada river on the top level of the contoured land with
good greenery. Topographically the land slopes from the SBB site towards Narmada
river and towards the road. The site has good greenery and garden around its building.
2.5.4 Proximity to Key Areas
The proposed Site is
located with Narmada
River on the west side,
open land and
Suryakund Waterfalls on
the south side, the
approach road from the
Main road connecting it
to Statue of Unity on the
east side and the
Kevadiya town on the
north side. The site is
around 4.9 kms away
from the Statue of Unity. The site lies immediately south to the Kevadiya town and in
close vicinity to Tent city and Circuit house. The site is well connected to different parts
of Narmada through well defined road road network.
2.5.5 Existing Infrastructure
Site Access
The Site is currently accessible by two
internal roads connecting to main road
that also connects the Statue of Unity. The
nearest main road to the site is 100 m east
of the site.
Power & Water
The Site has power and water connection.
Telecommunication
Telecommunication and mobile networks are available on site.
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2.6 SWOT Analysis
Strengths
The site is located vary close (within five km) to already established Statue of Unity
tourist spot which is witnessing 10,000 tourists per day on an average.
Basic infrastructure already developed for the site.
Location of Shreshtha Bharat Bhawan which is next to Narmada river, is a major
advantage.
Good connectivity with major parts of Gujarat through well developed roads.
A PPP format limiting risk.
Weaknesses
The site is already built and developed leaving no room for expansion.
Development in and around the location still on a nascent stage.
Opportunities
The Narmada region is famous for its rich biodiversity including forest area,
Vindhyachal and Saputara hills, Narmada river & dam and a forest area that gives
an opportunity for good tourism.
The proposed development can also attract local populace from neighbouring
towns.
The government is exploring the tourism possibilities of this area and envisaging
to tap this vast beauty of Narmada in more possible ways.
Threats
The project might become a victim of excessive commercialization and hence
leading to unsustainable growth of surrounding area.
Close vicinity to Vadodara poses a threat on overnight tourist traffic, as tourists
may prefer a day trip to this place rather than overnight stay.
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