V International Business Forum for the DIY, Garden and Household Retail Industry - Russia's Only Congress For Meeting The Industry Leaders! All ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
V International Business Forum for the DIY, Garden and Household Retail Industry Russia’s Only Congress For Meeting The Industry Leaders! All the Major Players Attend!
V International Business Forum for the DIY,
Garden and Household Retail Industry
DIY&Household Retail Russia 2011
The Fifth Anniversary DIY & Household Retail Russia 2011 Forum Official Partner Official Publishing House
DIY & Household took place in the Hilton Leningradskaya Hotel on 26-27 May. of the Summit
Retail Russia 2011
The DIY & Household Retail Russia business forum brought together all
the key participants on the market for the sale of construction, repair, Official executive
Press Conference house, interior, dacha, and garden goods. For five years now, since the search agency
moment of its inception, this has been a unique platform for meetings
between chief industry executives who are representatives of retail chains,
specialized shopping centers, manufacturers, and distributors.
Agenda. Day 1
Organizer: The B2B Conference Group (BBCG) is a leader Partners
in the organization of major annual summits
DIY & Household for top managers in industries key to the
Awards 2011 Russian economy: retail sales, consumer goods
production, agriculture, and services fields.
The company was founded in 2000 and has been
analyzing the issue of business management
practicum. training and consumer market tendencies throughout its
entire existence.
BBCG’s mission is to provide ideas for growth, as
Agenda. Day 2 well as exclusive information and contacts.
Support:
NEGOTIATIONS
General General Official
Exposition Media Partner Industry Partner Media Partner
ATTENDEES
Official
DIY & Household Information
Retail Russia 2012 Agency
BBCG Information
The forum is traditionally held with the support of the European DIY Retail Partners
Association (EDRA), which unites all of Europe’s leading DIY chains. For the
first time, support is also being provided by the European Federation of DIY
Manufactures (FEDIYMA).
2
V International Business Forum for the DIY,
Garden and Household Retail Industry
Press Conference
DIY & Household On the eve of the business forum, a press conference was held in the
Retail Russia 2011 Leningradskiy auditorium on the topic of: “Repair and home goods in Russia: Mass Media:
When will modern stores supersede open markets?”
• Blizko remont, • Retail.ru,
Press Conference Journalists’ questions were answered by: Francis Corda, Vice President of
FEDIYMA, Dyrup; John Herbert, EDRA; Pekka Salmi, Fiskars Brands Rus; Aleksey
• Mebelnyi Business, • Vedomosti,
• Commersant, • Expert TV,
Iovlev, Metrika; Mikhail Kuchment, Kika Russia; Grigoriy Skotnitskiy, Baucenter • DIY International, • The Moscow Times,
Rus; and Evgeniy Movchan, OBI Russia.
Agenda. Day 1 •
•
Floornet,
Torgovoie oborudovanie v Rossii,
•
•
First news,
Advice.ru,
The media was interested in the expert opinions on Russian and Western DIY • Bolshoi business, • Generalny Director.
markets, barriers to chain growth, and why European DIY retailers are more
DIY & Household successful in Russia than are domestic retailers.
Awards 2011
practicum. training
Agenda. Day 2
NEGOTIATIONS
Exposition
Recently, our population has started According to our results for 2010, our chain was first in the
ATTENDEES to have money; people have therefore industry in speed of opening stores. Over that year, we opened
begun to prefer complex, expensive eighteen new stores, although three were closed later. The
DIY & Household apartment repair solutions. Therefore, I chain thereby doubled in size. And we are continuing to open
Retail Russia 2012 don’t see a future for construction goods stores.
markets in Russia.
BBCG
Grigoriy Skotnitskiy, Aleksey Iovlev,
Member of the Board of Directors of Baucenter Rus General Director of the SBR Corporation and Manager of Metrika
3
V International Business Forum for the DIY,
Garden and Household Retail Industry
Agenda. Day 1
Delegate Registration Coffee break, exhibition, negotiations
DIY & Household
Retail Russia 2011 PLENARY SESSION
THE DIY & HOUSEHOLD MARKET 2011: INCREASING GROWTH
PRACTICUM
Business Forum partner Yaroslavskie Kraski presented: the first innovative product
With positive demand dynamics, the opening plenary session brought together in a range of materials with technology DuPont Teflon® surface protector – interior
paint of premium class Hausweiss
Press Conference the CEOs and founders of retail chains and manufacturers to (a) disclose and
publicly discuss the main barriers to business growth, (b) identify the strategies for Moderators:
development and (c) examine the key players (retail chains, suppliers and developers) Alexander Lomovskikh, Commercial Director Yaroslavskie Kraski
expectations from each other. Johan Van den Hemel, Brand Licensing Representative Du Pont de Nemours
Agenda. Day 1 Moderators:
Anna Sinavskaya, Chief Analytic of Consulting Department RBK
Alexey Filatov, Managing Director BBCG
DIGEST OF STORE CONCEPTS - 2011
DIY & Household Speakers:
For the first time at the Summit, we presented an overview of the major and niche
retail formats. Fascinating and vitally important! Hypermarkets, professional outlets,
Awards 2011 François Corda, Board Member European Federation
of DIY Manufacturers - FEDIYMA, Vice-President Dyrup
“1000 Melochei”, international concepts.
John W. Herbert, General Secretary European DIY Retail Association – EDRA Moderator:
Pekka Salmi, Country Manager Fiskars Russia Rinat Mukhametvaleev, Executive Director TREST SKM (SuperStroy, StroyArsenal)
practicum. training Michael Kuchment, Vice-President Kika Russia Presentations:
Grigory Skotnitsky, Board Member Baucenter Rus Craig Phillipson, Managing Director Shopworks
Alexandr Seliverstov, First Deputy General Director Uyuterra Nektarios Bakakis, CEO Knauber (the best DIY-retailer according to key retailing
Agenda. Day 2 Lunch, exhibition, negotiations
business news magazine Home Channel News USA)
Clive Woodger, Founder, SCG London
PLENARY SESSION
NEGOTIATIONS BIG BRANDS, GENERICS AND DIRECT IMPORTS: HOW WILL THE MARKET EFFECTIVE LOGISTICS CONCEPT FOR DIY-LOGISTICS
COMPENSATE FOR THE SHORTFALL IN SUPPLY? The roundtable brought together specialists from the retailers, manufacturers
Modern retail markets abhor deficits. The shortage of products facing networks and distributors. With the participation of experts from the relevant international
Exposition today will inevitably be made up soon! The Congress gave us the answers to the
questions: Who will take up the spare space on the shelves? Who can provide the
logistics companies we discussed the most effective options for delivery. We critically
examined the systems used currently and find possible solutions and compromises.
necessary throughput? Is there, in reality, strong loyalty to big brands in our market? Moderator:
What solutions are and will be available for chains to consolidate the purchases of Andrei Shmakov, Logistics and IT Director TREST SKM (SuperStroy, StroyArsenal)
ATTENDEES imports? Speakers:
Moderator Elena Pechnikova, Sales and Marketing Director IntellaNLK
Vadim Utkin, General Manager Morelli Stephen Castelete, Managing Director RosLogistics
DIY & Household Speakers: Vera Gorbacheva, Customs Development Director FM Logistic
Retail Russia 2012 Evgeni Movchan, Commercial Director OBI Russia Alexey Zhuravlev, Executive Director, Petrovich
Pavel Demkin, Commercial Director, Welcome doors&parquet group
Alexey Iovlev, General Director Metrika
Grigory Kuzmin, Sales Director Tarkett Rus
BBCG Vladimir Temchenko, Retail Customer Area Remiling 2000
John W. Herbert, General Secretary European DIY Retail Association – EDRA
Scriattoli Amedeo, General Director Arcansas
4
V International Business Forum for the DIY,
Garden and Household Retail Industry
Agenda. Day 1
PERSONAL DEVELOPMENT TRAINING INTERNET MARKETING AND SALES FOR THE DIY & HOUSEHOLD MARKET?
DIY & Household Approaches to development: how to understand what zones to be developed? THE TIME IS NOW!
Retail Russia 2011 Dmitriy Voloschuk, Consultant, Evaluation and Management Skills Development An Internet marketing and online sales strategy is now important for all retailers! An
Odgers Berndtson examination of customer focused strategies. A look at foreign experiences. Deciding
on strategy.
Press Conference Moderator: Svetlana Sorokina, Producer BBCG
Presentations: Dmitri Igoshev, DIY Director Wikimart
Coffee break, exhibition, negotiations Stanislav Shargorodskiy, Project Manager NLO Marketing
Agenda. Day 1
PERSONAL DEVELOPMENT TRAINING
FOCUS SESSION Ways and approaches for identification of strengths and weaknesses
DIY & Household At the presentation purposely made for the business forum François Corda, Dmitriy Voloschuk, Consultant, Evaluation and Management Skills Development
Awards 2011 Vice-President, Member of the Board of Directors of FEDIYMA and Head of the Odgers Berndtson
leading European companies in paint and coatings Dyrup, analyzed the most
successful international cases. He gave the answers to the questions: What NATIONAL DIY & HOUSEHOLD AWARDS 2011
practicum. training innovations are used by European leaders in response to global changes in
customer behavior? What solutions are used to ensure sales development at
On May 26, at 7.30 p.m. the Congress will celebrate the annual industry awards: THE
DIY & HOUSEHOLD AWARDS 2011. Don’t miss the preliminary vote! Take your place
new markets? A customer – changes at the European market – will be focused at the gala dinner!
for sure.
Agenda. Day 2 Moderator:
Moderators:
Elena Komkova, Partner Retail Training Group
Gennadiy Kachinskiy, Director BLIZKO remont Gennadiy Kachinskiy, Director BLIZKO remont
NEGOTIATIONS
Exposition I got a lot of valuable information at the forum: data on market volume, sales breakdown by
price segment, market tendencies, and the point of view of representatives of the European
Community on development perspectives for the Russian market, the investment climate
ATTENDEES in the industry, and a good deal more. We no longer need to hold the series of expensive
marketing studies that our company had planned for June-July 2011. And a few things were
DIY & Household really fun: examples of product presentation in a store, like “multicolored stands”. It’s nice
Retail Russia 2012 that the forum was organized in such a way that the delegates who were representatives of
construction and finish materials manufacturers could talk freely amongst themselves and
discuss urgent problems.
BBCG
Elena Kuznetsova, Commercial Director of OOO Le Grand
5
V International Business Forum for the DIY,
Garden and Household Retail Industry
DIY&Household Awards 2011
DIY & Household II DIY&Household Awards 2011
Retail Russia 2011
Press Conference
Agenda. Day 1
DIY & Household
Awards 2011
practicum. training On 26 May at 7:30 p.m.,
a reception was held So: the results!!!
Agenda. Day 2 on the occasion of the
DIY & Household Awards 2011 «The Best Retailer»
NEGOTIATIONS industry prizes.
OBI
The industry determined the best in
Exposition three categories: «The Best Supplier»
ATTENDEES
– «Best Store of the Year»
– «Supplier of the Year» Tarkett Rus
– «Person of the Year».
DIY & Household «Personality of the Year»
Retail Russia 2012 In the two categories «Best Store of Alexander Seliverstov,
the Year» and «Supplier of the Year»,
voting took place in a special internet Yuterra
BBCG area of the business forum called «In
the Kitchen». The delegates chose the Congratulations to the winners!
We can’t wait to see the new names
«Person of the Year» in an open vote on
and openings in the coming year!
the first day of the Forum.
6
V International Business Forum for the DIY,
Garden and Household Retail Industry
Practicum Training
DIY & Household Self-development:
Retail Russia 2011 Feedback as a key
self-evaluation and
-development instrument
Press Conference
Trainer: Dmitriy Voloshchuk,
Consultant, Manager Evaluation and
Agenda. Day 1 Development Practice, Odgers Berndtson
Session Goals and Tasks
DIY & Household Discussion of approaches to the use of feedback as an employee self-
evaluation and -development instrument
Awards 2011 Creation of a system-wide concept of the approaches, technologies, and
methods for feedback receipt and development
practicum. training Session Topics
The Yaroslavskie Kraski Company – Business Forum’s partner – Block 1. Feedback as an instrument for evaluation
and discovery of areas for development
Agenda. Day 2 presented the first innovative product in a line of materials
using DuPont Teflon® surface protector: Hausweiss premium-class The place of feedback in human development, coaching, and training
interior paint. Feedback collection methods: Evaluation of the «360 Degrees» method,
in-depth interviews
NEGOTIATIONS Evaluation Centers, personality questionnaires, training, and so on
Block 2. Receiving feedback: Roadblocks and resources
Exposition Listening skills, the ability to formulate and ask questions
Attitudes, stereotypes of their effect on the cooperative process
Formulation of goals for providing and receiving feedback
ATTENDEES Working with opposition and other types of destructive human behavior
DIY & Household
Retail Russia 2012
BBCG
7
V International Business Forum for the DIY,
Garden and Household Retail Industry
Программа. Второй день саммита
Delegate Registration works best in your store? We need to examine the options! At the Summit we looked
DIY & Household NEGOTIATING SUPPLY!
at in-store promotions in order to gain an insight into the reasons for their successes
Retail Russia 2011 PLENARY SESSION
and failures.
Moderator: Ilya Uvarov, Partner Retaility
SELECTION MANAGEMENT, PRACTICE, Presentation: Rainer Strnad, Dähne Verlag GmbH
KEY TRENDS FOR 2011 AND NEW SOLUTIONS
Press Conference Expert roundtable discussion: which of the selection management models will IT IS THE PERSONNEL WHO DRIVE BUSINESS GROWTH
develop quicker than others as sales grow again? 3 success stories. Case studies of 3
Senior management teams are focused on business growth. Who are the right
chains in 3 categories.
Agenda. Day 1 Moderator:
people to hire and how do we motivate them today? Can I use mentors within my
management structure? Am I a team leader? How do I measure my progress?
Ilya Uvarov, Partner Retaility
Moderator:
Presentations: Janis Kolnejs, Regional Sales Director Baltic States, Russia, Belorussia,
DIY & Household Storch – Ciret Group Alexander Murzov, Head of consumer market Odgers Berndtson
Awards 2011 Vsevolod Kudelin, Commercial Director Stroydepo
Andrei Burakov, deputy general Director Trading House Yuznyi
Presentations:
Konstantin Vinokurov, General Director Stroydepo
Nikita Kazakov, Head of Interim Practice Odgers Berndtson
Lunch
practicum. training PLENARY SESSION PERSONAL DEVELOPMENT TRAINING
THE CONSUMER. THE OFFER FOR 2011-2012 Development scheme for yourself and subordinates: how to make a goal and build
The development of our cities and regional district centers, with their different development process?
Agenda. Day 2 income levels, will determine the trends in demand for DIY & Household goods - Dmitriy Voloschuk, Consultant, Evaluation and Management Skills Development
thus necessitating different pricing, assortment and service offers. The Congress was Odgers Berndtson
looking for answers to the following questions: How do we plan and manage service
NEGOTIATIONS levels and adequate marketing communications? Store positioning – how do we
target professionals and end-users?
Coffee break, exhibition, negotiations
Moderator: PLENARY SESSION
Rinat Mukhametvaleev, Executive Director TREST SKM (SuperStroy, StroyArsenal)
Exposition Presentations:
INVESTING IN DEVELOPMENT: FINANCIAL MODELS FOR GROWTH?
Alexander Yakovlev, Head of DIY Division GfK Russia DIY & Household is one of the largest retail markets. It is growing significantly faster
Alexey Zhuravlev, Executive Director Petrovich than in other countries emerging from crisis with the key players significantly ahead
ATTENDEES Andrei Bogoslovskiy, General Director Retaility of trend in demand growth - but it is still not attracting significant investment. Who
can the industry look to? Strategic or financial investors? What should the return be
PERSONAL DEVELOPMENT TRAINING for investors over the next 3-5 years and longer term? Market analysis from leading
Feedback as a tool for development: how to get feedback and identify important experts, consultants and investors. A look at financial transactions in M&A and real
DIY & Household information? estate.
Retail Russia 2012 Dmitriy Voloschuk, Consultant, Evaluation and Management Skills Development Moderator:
Odgers Berndtson Dmitri Tokarev, Project Manager Retaility
Coffee break, exhibition, negotiations Speakers:
BBCG Alexey Iovlev, General Director Metrika
PROMOTIONS. RATING EFFECTIVENESS Nikolai Gabyshev, Managing Partner Pollyanna Capital Partners
Most of the in-store promotion ideas are not new. Excluding concept corners like
“green technology” there are few fundamentally new ideas. How do you find out what Close of the summit
8
V International Business Forum for the DIY,
Garden and Household Retail Industry
Negotiations
FOR THE FIRST TIME!
DIY & Household Procurement negotiations!
Retail Russia 2011
For the purposes of developing and improving
the effectiveness of the cooperation between key
Press Conference market participants, for the first time as part of the
business forum, a negotiation session for retail chains
and stores with manufacturers and distributors of
Agenda. Day 1 products for repair, dachas, and gardens took place.
Twenty-four chains and all of the forum delegates
took part in the negotiations.
DIY & Household
– Agavaа
Awards 2011 – Agora
– Baumarket
practicum. training – Baucenter
– Bel-Postel
– Bolshoy Remont
Agenda. Day 2 – Castorama
– K-Rauta
– Leroy Merlin
NEGOTIATIONS – Lublinskoe Pole
– Metrika
Exposition – Mir remonta
– OBI
– Rosstroy (retail chain: Vector)
ATTENDEES – Stroitelnyi Bum
– Stroydepo
– Stroylandiya
DIY & Household – Stroymarket and Stroyberi
Retail Russia 2012 – Technosystema (retail chains: Pervomaster,
Domingo)
– Trest SKM (Superstroy, Stroyarsenal)
BBCG – Yuterra
– Elikor (retail chain: Korall)
– Elko
– Yuzhnuy
9
V International Business Forum for the DIY,
Garden and Household Retail Industry
Exposition
DIY & Household The following took place in the exclusive exposition:
Retail Russia 2011
Fiskars – is the leading world supplier of consumer goods for the house, garden B2B Print – provides a wide range of printing products and services.
and outdoors activities.
Press Conference Casavaga – produces decorative tiles and coating.
Fujitsu – is a leading provider of ICT-based business solutions.
Columbus IT – international consulting company in IT market.
Semin-Rus – import of building and finishing.
Agenda. Day 1 Malyarka – supplies line of products for decorative finishes, paint’s tools, means
of protection, care and cleaning and designer wallpapers.
Arcansas – enhances the DIY world with a complete assortment of PROFILES.
Tzar-elka – the biggest manufacture of Christmas trees and garlands.
DIY & Household Vodalux – supplies the pumps and equipment for water supply and water
Awards 2011 objects of landscape. Europartner® – manufacture of high quality fixing products.
practicum. training
Agenda. Day 2
NEGOTIATIONS
Exposition
ATTENDEES
DIY & Household
Retail Russia 2012
BBCG
10V International Business Forum for the DIY,
Garden and Household Retail Industry
Attendees
DIY & Household 375 participants from 33 cities in Russia, Belarus, Ukraine, Germany,
Retail Russia 2011 Great Britain, France, Italy, Latvia and Poland took part in the Fifth Anniversary
DIY & Household Retail Russia Business Forum.
Press Conference
Agenda. Day 1
DIY & Household
Awards 2011
practicum. training
Agenda. Day 2
This year’s forum participants
NEGOTIATIONS were in a very correct state
of mind this year. Whereas
Exposition earlier, they only discussed
mechanical parameters – how
many stores they had opened,
ATTENDEES how many SKUs they had –
now they are more interested
DIY & Household in subtleties. This shows that
the market is maturing, that This is probably the first forum where even the representatives of
Retail Russia 2012 the classic DIY format started talking about the home products
the players understand that in
order to operate successfully, market. This speaks to the fact that “Household” is coming out
BBCG they have to give something from the “shadow” of “DIY” and becoming a certain independent
worthwhile to the consumer market tendency.
and somehow distinguish Iliya Uvarov, Managing Director of Retaility, Member of the Board of Directors
themselves from each other. of the Yuzhniy Trading House retail chain
112012
DIY & Household
Retail Russia 2011 WELCOME TO SUMMIT 2012!
Press Conference
May 31 – June 1 2012, Renaissance Monarch, Moscow
Agenda. Day 1
NEW site, the biggest Business Center
DIY & Household
Awards 2011 in Moscow - Renaissance Monarch!
practicum. training TWO simultaneous CONFERENCES:
“DIY” and “HOUSEHOLD”. For the first time!
Agenda. Day 2
DIY&HOUSEHOLD AWARDS’ nominates
NEGOTIATIONS present their PROJECTS! For the first time!
Exposition NEGOTIATIONS in new electronic format!
More data, more precise decisions!
ATTENDEES
DIY & Household
Retail Russia 2012
BBCG registration open
For Participation at Summit please contact Irina Chinnova:
+7 (495) 785-22-06, доб. 1159, iren@b2bcg.ru, www.b2bcg.ru
12V International Business Forum for the DIY,
Garden and Household Retail Industry
Entr. 9, build.1/6 Derbenevskaya Str., 115114, Moscow
Tel.: +7 495 785-22-06; Fax: +7 495 785-22-07
www.b2bcg.ruYou can also read
