STRATEGY, 2019-2023
                                               FROM GRASSROOTS TO ELITE

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                                                                   RESEARCH PLAN 2017-2020 I 1
Vice-Chancellor’s Foreword                                                                          CONTENTS
Victoria University has strong ambitions to be Australia’s leading sport university and
a global leader in sport. Our standing is built on a foundation dating back to our                  SETTING
predecessor, which was one of the first institutions to offer courses in physical education.        THE SCENE                                   4-5
Today we have a world-class reputation in sport science, ranking 12th globally in the
                                                                                                    SPORT AT
Shanghai Academic Rankings of World Universities and receiving the highest rating
of five (well above world standard) in the 2015 Excellence in Research for Australia                VICTORIA UNIVERSITY                         6-7
assessment. We are one of Australia’s leading providers of sport courses, offering 40
sport-related courses that span exercise science to sport management, youth work to                 A BRIEF HISTORY
sport engineering, fitness to nutrition, and have built a profile as an elite athlete-friendly      OF SPORT AT VU                              8-9
institution, as well as establishing more than 350 affiliations with professional sporting
bodies and employers.                                                                               STRATEGIC
                                                                                                    ALIGNMENT                                       10
Over the years, we have worked hard to build this profile through strategic investments,
such as our $68-million, high-technology facility used by students, researchers and                 MEASURES
professional sports teams. These facilities are the home of our Institute for Health and
                                                                                                    OF SUCCESS                                      10
Sport (iHeS), which provides the platform for VU’s world-class research into areas such as
sport and exercise science, active living and public health and sport in society.
We also have a record of sustained and strong partnerships with sporting organisations              PRIORITIES                             11-15
including the Australian Sports Commission, Sport Australia, the Western Bulldogs Football
Club (VFL, AFLW, AFL), Melbourne Victory Football Club, Tennis Australia, Swimming                  SUCCESS
Australia, ACHPER and VicHealth, to name a few, as well as leading international sport              STORIES                                         15
universities such as Beijing Sport University (China), German Sport University (Germany),
Real Madrid Graduate School (Spain), Auckland University of Technology (NZ), and
Loughborough University (UK).

The Victoria University Sport Strategy, 2019-2023: From Grassroots to Elite builds on
our early foundations, and aims to leverage our current excellence in sport, to continue
to grow Victoria University’s profile and reputation as a leading global university in
the field of sport, from grassroots to elite, and to leverage this expertise in support             ACKNOWLEDGEMENT OF COUNTRY
of health – through exercise and active living. This broadening of our focus aligns                 We acknowledge the Ancestors, Elders and
strongly with our existing flagship area of strength – between sport exercise, active               families of the Boonwurrung, Waddawurrung
living and health – and recognises the strong connection between sport, exercise,                   and Woiwurrung of the Kulin who are the
active living and health and its importance for the overall wellbeing of communities.               traditional owners of University land. As we
                                                                                                    share our own knowledge practices within the
This is deliberately an institution-wide strategy; it is not limited to our Institute for Health    University may we pay respect to the deep
and Sport and our College of Sport and Exercise Science but rather leverages off the                knowledge embedded within the Aboriginal
whole of VU’s expertise, capacity, partnerships and experience to deliver our global and            community and their ownership of Country.
distinctive reputation in sport. As the Vice-Chancellor, I look forward to working with our         We acknowledge that the land on which we
partners, students and staff to enact the strategic objectives and priorities of this strategy. I   meet is a place of age old ceremonies of
am confident that by 2030, Victoria University will be number one for teaching, research            celebration, initiation and renewal and that
and engagement in sport in Australia through our transformative approach and impact.                the Kulin people’s living culture has a unique
                                                                                                    role in the life of this region.

                                                        PROFESSOR PETER DAWKINS AO
                                                         VICE-CHANCELLOR AND PRESIDENT

2 I VICTORIA UNIVERSITY                                                                                                          SPORT STRATEGY I 3
EXECUTIVE SUMMARY                                                                                                                             INTRODUCTION
The Victoria University (VU) Sport Strategy 2019-2023 outlines       In addition, our research will be deeply focussed on the areas           As the University of Opportunity and Success,                      In 1983, FIT was also the first higher education institution to
our commitment to cementing VU’s place as a leading Australian       that matter most to the sport industry and where the learnings can       Victoria University is committed to:                               partner with a Chinese University – the Beijing Sport University
and global institution in the field of sport. Over our history and   be applied from grassroots to elite in support of sport at all levels.                                                                      – a partnership that continues to this very day. Throughout
particularly in the last decade, VU has been a leading local,                                                                                 • providing educational and training opportunities for any         the ensuing decades, VU expanded its range of sport-related
national and global contributor in the field. Our teaching and       We will continue to grow our partnerships with the sport industry          student from any background;                                     offerings including courses in exercise science, rehabilitation,
learning, research and engagement with the sport industry has        – locally, nationally and globally – ensuring that our research                                                                             sport management and sport science.
blazed a trail that many others have now chosen to follow.           translates to meaningful outcomes and that our graduates are             • undertaking applied and translational research that impacts
                                                                     best-of-breed.                                                             industry, communities and policy; and                            On this foundation of expertise and experience, VU established the
Through this strategy, it is time once again for VU to establish                                                                                                                                                 Institute of Sport, Exercise, and Active Living (ISEAL) in 2010, and
a new national benchmark for what leading in sport, sport            Finally, we will lead the way, with a number of those partners,          • strongly engaging with the communities that VU is part of –      a dedicated College of Sport and Exercise Science in 2013. Most
science and active living means in practice and to leverage that     in using sport to help ensure that Australia becomes renowned              locally and globally.                                            recently, ISEAL evolved into the Institute of Health and Sport (iHeS)
benchmark into global recognition as a world-leading university      globally – not only for its sporting prowess but as one of the                                                                              which includes a broader, health focussed, research agenda.
in the field of sport.                                               healthiest nations on earth.                                             Sport, to that end, is a wonderful ‘opportunity and success’
                                                                                                                                              platform and as such has a special place at VU. During the early   The VU Sport Strategy 2019-2023 builds on these institutional
We will do this through a renewed focus on innovative teaching       This strategy is underpinned by the Victoria University Strategic        1970s Footscray Institute of Technology (FIT), VU’s predecessor    foundations, and aims to leverage the expertise, capacity,
and learning opportunities that use VU’s block model to distinct     Plan 2016-2020 and will be reviewed and refreshed on a                   institution, was among the first in Australia to offer degree      partnerships and experience of VU, to build Victoria University’s
advantage such that our sport-based learning becomes a               regular basis to ensure that sport at VU is continually setting the      courses in Physical Education.                                     profile and reputation as a leading global university in the field
hallmark of The VU Way.                                              mark toward which others must strive.                                                                                                       of sport, from grassroots to elite, and to leverage this expertise in
                                                                                                                                                                                                                 support of health – through exercise and active living.

4 I VICTORIA UNIVERSITY                                                                                                                                                                                                                                     SPORT STRATEGY I 5
This strategy recognises the strong connection between sport,
exercise, active living and health and its importance for the
overall wellbeing of communities. In recognition of the Australian
                                                                          ACROSS THESE SEVEN KEY                                           AREAS, OUR EFFORTS INCLUDE:
Government’s bold new vision for sport in Australia – to ensure           • Delivering workforce           • Engaging with more             • Fostering international          • Leading national and           • Providing thought              • Supporting the
we are the world’s most active and healthy nation, known for                aligned student learning         than 300 professional            sport university partnerships,     International sport research     leadership through media         development of physical
our integrity and sporting success – VU has identified seven key            through existing and new         sporting bodies and              including those with Beijing       collaborations including         and events in regard to          literacy skills amongst all
areas in sport that will ensure we do our part to contribute to:            Vocational and Higher            employers and cultivating        Sport University (China),          the Sport and Recreation         topics such as genetics and      Australians as a critical
building a more active Australia, achieving sporting excellence,            Education programs to            a range of strategic sport       German Sport University            Spatial project, the             human performance; sport         foundation for broader
safeguarding the integrity of sport and strengthening Australia’s           produce job-ready talent         partnerships including           (Germany), Real Madrid             National Sport University        participation; equality and      community health.
sport industry1. In addition to supporting Australia’s development          for industry.                    Sport Australia, the             Graduate School (Spain),           of India project (with           diversity in sport; sport
as a sporting nation, we are also focussed on developing                                                                                                                                                                                         • Encouraging student
                                                                                                             Australian Institute of          Auckland University of             University of Canberra), the     performance tracking;
our global reputation in teaching and learning, research and              • Offering innovative                                                                                                                                                    and staff engagement in
                                                                                                             Sport, the Western               Technology (NZ), and               Federation Internationale        and sport business and
engagement across these seven areas. Further, our activities in             courses such as Bachelor                                                                                                                                               sporting activities through
                                                                                                             Bulldogs Football Club, the      Loughborough University            de Football Association          integrity. The latter topic
these areas will be leveraged within our wider Health, Sport and            of Outdoor Leadership,                                                                                                                                                 the wide range of activities
                                                                                                             Melbourne Victory Football       (UK).                              (FIFA) athlete tracking          is also delivered on an
Active Living flagship to ensure that the health and wellbeing of           Master of Sport Business                                                                                                                                               and programs offered
                                                                                                             Club, Western Jets,            • Ensuring that our sport            system, Active Ageing            annual national platform
all Australians is a priority outcome. Specifically, our efforts will       and Integrity, Master of                                                                                                                                               through VU Sport.
                                                                                                             Tennis Australia, ACHPER         coaches, administrators and        through sport with Sport         in partnership with Sport
be focussed on leading in:                                                  Sport Science (Football
                                                                                                             Victoria, Change our             leaders are well prepared          Australia, the development       Australia and the Sport        • Promoting the connection
                                                                            Performance) – with
• Sport performance                                                                                          Game, Outdoor Education          for the challenges of the          and implementation of            Australia Hall of Fame at        between active living
                                                                            industry embedded
                                                                                                             Group, Belgravia Group,          21st Century – not only in         an eLearning solution for        the National Sport Integrity     and overall health and
• Human movement tracking and sport data analytics                          engagement opportunities
                                                                                                             Swimming Australia,              regards to their discipline-       Swimming Australia’s             Forum.                           wellbeing and fostering
                                                                            where possible.
• Sport participation, diversity, inclusion & physical literacy                                              VicHealth and Sport &            based expertise but also in        Silver and Gold Coach                                             best practice aimed at
                                                                                                             Recreation Victoria.             terms of their interactions        Development Program and                                           encouraging all Australians
• Women in sport
                                                                                                                                              with the athletes, clubs,          the Game Insights Group                                           to embrace and participate
• Active living                                                                                                                                                                  (GIG) project with Tennis                                         in regular physical activity.
                                                                                                                                              organisations and sporting
• Sport business leadership and management                                                                                                    codes in their care.               Australia.

• Sport governance and integrity
6 I VICTORIA UNIVERSITY                                                                                                                                                                                                                                  SPORT STRATEGY I 7
A brief                      1916
                            • First athletics carnival
                                                         • The Footscray
                                                                                    • Open the Beanland
                                                                                                              • Early 1970s
                                                                                                                                        • First intake into
                                                                                                                                                                    • The CA Hoadley
                                                                                                                                                                                                • One of the first
                                                                                                                                                                                                                              • Strategic Partnership
                                                                                                                                                                                                                                                        • Basketball great and
history                       at Footscray Technical
                                                           Technical College
                                                           basketball team
                                                                                      Sports Pavilion:
                                                                                      the permanent
                                                                                                                Footscray Institute
                                                                                                                of Technology is an
                                                                                                                                          Bachelor of Social
                                                                                                                                          Science (Physical
                                                                                                                                                                      Physical Education
                                                                                                                                                                      Building at the
                                                                                                                                                                                                  agreements signed
                                                                                                                                                                                                  was between FIT
                                                                                                                                                                                                                                with Western Jets
                                                                                                                                                                                                                                Football Club
                                                                                                                                                                                                                                                          Olympian, Andrew
                                                                                                                                                                                                                                                          Gaze, the inaugural

of Victoria                  1928
                                                           wins 7 consecutive
                                                           premierships in the
                                                           Inter-Technical School
                                                                                      headquarters of our
                                                                                      Physical Education
                                                                                                                Australian leader in
                                                                                                                Physical Education
                                                                                                                                          Education) marks
                                                                                                                                          the start of Phys Ed
                                                                                                                                          as a discipline. First
                                                                                                                                                                      Footscray Park
                                                                                                                                                                      Campus opened by
                                                                                                                                                                      Prince Phillip, Duke of
                                                                                                                                                                                                  and China’s Beijing
                                                                                                                                                                                                  Institute of Physical
                                                                                                                                                                                                  Education, who
                                                                                                                                                                                                                                                          inductee to the VU
                                                                                                                                                                                                                                                          Sport Hall of Fame

                            • The Footscray                competition from                                                               graduates 1977-1978         Edinburgh                   entered into a sister
                              Technical School             1960-1966                                                                                                                              relationship, the first
                                                                                                                                        • Establishment of The

Sports                        Senior Football
                              team wins the Inter-
                              Technical School
                                                                                                                                          Sports and Recreation
                                                                                                                                                                                                  of its kind between
                                                                                                                                                                                                  Australian and
                                                                                                                                                                                                  Chinese academic

expertise                     football competition                                                                                                                                                institutions in the field
                                                                                                                                                                                                  of physical education

                                                                                                                                                                                                                              • With Sport Australia
                                                                                                                                                                                                                                and the Sport
                                                                                                                                                                                                                                Australia Hall of
                                                                                                                                                                                                                                Fame, organised the
                                                                                                                                                                                                                                (third now National)
                                                                                                                                          2015                                                                                  Sport Integrity Forum
                                                                                                                                                                                                                              • Launch of the Health,
                                                                                                                                        • Host of the first World
                                                                                                                                          Congress on Elite
                                                                                                                                                                                                                                Sport and Active
                                                                                                                                                                                                                                Living Cluster and
                                                                                                                                          Sport Policy
                                                                                                                                                                                                                                Institute for Health   • To host the World
                                                                                                                                        • Strategic Partnership
                                                                                                                                          with Maribyrnong
                                                                                                                                                                                                  2017                          and Sport                Congress on Science
                                                                                                                                                                                                                                                         and Football in 2019
                                                                                                                                                                                                                              • Ranked 12th globally
                                                                                                                2014                      Sports Academy                                        • Formally launch the
                                                                                                                                                                                                                                in the Shanghai
                                                                                                                                                                                                                                                         which will bring

                              2011                         2012
                                                                                                                                                                                                  Game Insight Group,                                    together international
                                                                                                                                        • Strategic Partnership                                                                 Academic Rankings of
                                                                                                              • With the Sport                                                                    a partnership between                                  scientists and
                                                                                                                                          form with Tennis                                                                      World Universities for
  2010                      • Open the new ISEAL
                              Building: a $68m
                                                         • Strategic Partnership
                                                           with Western Bulldogs
                                                                                      2013                      Australia Hall of
                                                                                                                Fame, organise the
                                                                                                                                                                    • Host the World
                                                                                                                                                                                                  Tennis Australia and
                                                                                                                                                                                                                                Sport Science
                                                                                                                                                                                                                                                         practitioners from the
                                                                                                                                                                                                                                                         natural, human and
• Foundation of Institute                                                                                       first Sport Integrity   • Receive a rating                                                                    • Victoria University’s    social sciences across
                              facility at Footscray                                 • Establish a dedicated                                                           Congress on Active        • Establish formal
  of Sport, Exercise and                                 • Rank of ‘well above                                  Forum                     of 5 (well above                                                                      Vultures return as       various football codes
                              Park                                                    College of Sport and                                                            Ageing                      collaboration with
                                                           world standard’ (with                                                          world standard) in                                                                    the 2018 Unisport        including football
  Active Living (ISEAL)                                                               Exercise Science        • Partnership with                                                                  Global Performance
                       • Strategic Partnership             an Excellence in                                                               the Excellence in         • With the Sport                                            Australia Nationals      (soccer), Australian
                                                                                                                the Real Madrid                                                                   Testing Australia
• Establishment of The   with Australian Sports            Research for Australia   • Establishment of The                                Research for Australia      Australia Hall of                                         Div 1 with three gold    rules football, rugby
  Victoria University    Commission and the                rating of 5) in Human      Victoria University       Graduate School           assessment for Human        Fame, organise the        • VU signatory to the           medals, three silver     league, rugby union,
  Junior Netball                                                                                                at the Universidad
8 I VICTORIA UNIVERSITYAustralian Institute of             Movement and Sports        (VU) Basketball                                     Movement and Sport          second Sport Integrity      India-Australia Sports        medals and one           American
                                                                                                                                                                                                                                              RESEARCH PLAN          and Gaelic
                                                                                                                                                                                                                                                              2017-2020     I 9
  Academy                Sport                             Science                    Academy                   Europea de Madrid         Science                     Forum                       Partnership                   bronze medal             football
Strategic Alignment
As we are internationally recognised for our expertise, impact and offerings
in the field, sport is an important differentiator for VU in a university
landscape that does not offer many opportunities for distinctive competitive
To ensure focus and agility, two flagship areas of teaching, research and
engagement have been identified at VU – Health, Sport and Active Living
(HSAL), and Sustainable Industries and Liveable Cities (SILC). Although the
sport strategy is an important contributor to Health, Sport and Active Living,
it is not limited to this flagship. Rather, sport, due to its nature and VU’s areas
of focus and expertise, has to work across the whole of VU to deliver global
reputation and branding outcomes.

To have a transformational impact on students, the field of sport and the                                                                     STRATEGIC
broader community, from grassroots to elite, in regard to teaching, research,
industry engagement, partnership, commercialisation and community impact.
                                                                                                                                              PRIORITY 1
                                                                                                                                              Leading advancement across                                             Active living – Maximising our deep understanding,

Measures                                                             VU Sport
                                                                                                                                                                                                                     experience and appreciation of the link between physical
                                                                                                                                              our seven identified key                                               education and health. Our active living focus connects our sport
                                                                                                                                              areas of sport focus.                                                  strategy and our health strategy. Active living first and foremost

of Success                                                           Strategy
                                                                                                                                                                                                                     concentrate our work in regard to physical education, but also
                                                                                                                                              Priority 1 focusses on actively leading the development of
                                                                                                                                                                                                                     accounts for the built environment, physical amenity and other
                                                                                                                                              teaching & learning, research and engagement with industry/
                                                                                                                                                                                                                     broader wellbeing considerations that are closely linked to
                                                                                                                                              community across seven key areas of sport focus as follows:

                                                                                                                                                                                                                     supporting an active lifestyle.
                                                                                                                                              Sport performance – Ensuring that elite athletes, and
HIGH-LEVEL MARKERS OF SUCCESS                                                                                                                 the support teams around them, are driving towards peak                Sport business leadership and management –
OF THIS STRATEGY WILL BE:                                                                                                                     performance. Our world-leading sport scientists work closely with      Supporting the growth of the sport industry, from grassroots to
                                                                                                                                              athletes, teams, coaches, medical and nutrition staff to achieve       elite, by preparing highly educated sport business professionals
• Delivering the top-rated sport/sport-science student experience,   • To build and grow VU’s reputation and position as a                    the 1 per cent improvement that is often the difference between        for the rigours of leading national and global sporting
  as measured by student satisfaction, at both the undergraduate       leading university in the field of sport, locally, nationally          the podium and the pack.                                               organisations into a rapidly changing future. We partner with
  and post-graduate levels.                                            and internationally through teaching, research, industry                                                                                      the best sporting local, national and global organisations – in
                                                                                                                                              Human movement tracking and sport data analytics –                     research and education – to ensure we prepare the best sport
                                                                       engagement and commercialisation.
                                                                                                                                              Leveraging the technology and data science revolution to change        business professionals in the world, including top level coaches.
• Advancing the depth and breadth of engagement with the
                                                                                                                                              the face of sport as we know it in regard to measuring and
  sport industry across our seven areas of focus, as measured by     • To expand research that will reset boundaries and influence                                                                                   Sport governance and integrity – Addressing the ever-
                                                                                                                                              analysing human movement. We bring together data scientists,
  the growth in the number of collaborative engagements, the           policy, strategy and the workforce - both locally and globally.        sport scientists and sport experts, using visual and sensor-based      increasing risk of unethical practices and behaviours (including
  range of activities undertaken, impact of our research and the                                                                              tracking technology, to provide innovative insights into human         those that take advantage of vulnerable sport participants such as
  satisfaction of our partners.                                      • To infuse the student experience with opportunities in sport           performance; from grassroots to elite.                                 children) within sporting codes and competitions from participants
                                                                       through VU Sport and sport industry partnerships.                                                                                             through to those who provide leadership and governance. We
• Remaining a top three Australian Institution and entering the                                                                               Sport participation, diversity, inclusion & physical                   provide thought leadership and educational opportunities that
                                                                                                                                              literacy – Driving physical literacy, sport participation,             contribute to sport regaining its grounding in integrity.
  top 10 of Shanghai Rankings of sport science schools and           • To be a major driver and contributor to the Health, Sport and
  departments of universities by 2025.                                 Active Living flagship.                                                inclusivity and diversity to enhance performance in elite sport
                                                                                                                                              and deliver better health outcomes for all Australians. Our work       Key Deliverables
                                                                                                                                              in this area is global in nature, focusses on population-level data    Across each of the seven key areas:
• Becoming the number one Australian university in this ranking      • To contribute to the success and long-term financial                   and insight and seeks to inform and influence government policy.
  by 2030.                                                             sustainability of VU through the success of its teaching                                                                                      • Developing a wide-range of courses, from undergraduate
                                                                       programs, its research and its industry engagement and                 Women in sport – Shaping the future of sport by championing              to postgraduate and from accredited to non-accredited that
                                                                       commercialisation.                                                     the cause of women in sport and ensuring that women have the             deliver world-leading student learning experiences
                                                                                                                                              same opportunities as men to participate in sport and/or provide
                                                                     To drive the achievement of these objectives, we will focus on           leadership to sporting organisations.                                  • Delivering high-quality research outputs, including
                                                                     eight strategic priorities. Specific strategic priority-level measures                                                                            publications, funding and PhD students that demonstrate VU’s
                                                                                                                                              Our focus is on addressing the existing imbalance in the number          position as a global leader in the field
                                                                     of success will be developed in conjunction with annual                  of women active in sport and the sport industry, compared
                                                                     implementation plans and will be regularly reviewed and                  to men – from grassroots to elite. Recognising that increasing         • Engaging with a wide-range of current and new partners to
                                                                     refined to ensure that our activities against each of these priority     participation of women in sport has the potential to have a              ensure that any focus of these seven areas is world-leading in
                                                                     areas are driving us towards achieving our overall vision.               profound effect not only on their own lives but also on the lives of     its scope and impact.
                                                                                                                                              their families and communities.
10 I VICTORIA UNIVERSITY                                                                                                                                                                                                                                    SPORT STRATEGY I 11
STRATEGIC                                                           STRATEGIC                                                           STRATEGIC                                                            STRATEGIC
PRIORITY 2                                                          PRIORITY 3                                                          PRIORITY 4                                                           PRIORITY 5
Innovating design and delivery                                      Enhancing research capability,                                      Strengthening our broad                                              Pursuing opportunities for
of sport teaching and learning,                                     outputs and impact in the field of                                  engagement and key strategic                                         commercialisation in the field of
and in the process growing the                                      sport (with VU Research and iHES).                                  partnerships with industry and                                       sport.
number of students, the quality                                     Priority 3 focusses on ensuring that VU has the ‘fit for            community in the field of sport.                                     Priority 5 focusses on leveraging VU’s intellectual property, its
of their experiences and their                                      purpose’ workforce that is capable of delivering on the outputs     Priority 4 focusses on maximising our engagement with                engagement and its partnerships into creating revenue streams
                                                                    and impact that is required to move VU up in international                                                                               that previously have not been the purview of the University.
achievements.                                                       University rankings (particularly in the Shanghai Ranking). This
                                                                                                                                        the sport industry, expanding our network of key strategic
                                                                                                                                                                                                             Commercialisation of IP should create long-term revenue
                                                                                                                                        partners and deepening our connection with the communities
Priority 2 focusses on providing a University-wide foundation       involves making investments in strategic senior appointments                                                                             streams for the University that may be used to fund activities or
                                                                                                                                        in which VU works. Active and strategic engagement allows for
to enhance the College of Sport and Exercise Science’s ability to   and securing funding for strategic research and education                                                                                investments that are required within the scope of the VU Sport
                                                                                                                                        VU and its students to cement relationships within communities
grow its student number and support its students to achieve in      projects.                                                                                                                                Strategy.
                                                                                                                                        and across the sport industry at large. This in turn will deliver
their courses. By co-designing (between Colleges and Institutes)
                                                                                                                                        better and faster employment prospects, grow our applied and
new and innovative sport-education products, VU will remain         Key Deliverables                                                    translational research opportunities, drive further opportunities
                                                                                                                                                                                                             Key Deliverables
at the forefront of developments in the higher education            • Recruiting, developing, retaining and rewarding a ‘fit for                                                                             • Maximising the value that can be generated through current
                                                                                                                                        for commercial endeavour and actively contribute to community
industry for sport.                                                   purpose’ workforce of high-performing researchers, research                                                                              active commercial endeavours including through Games
                                                                                                                                        health and wellbeing.
                                                                      teams and educators across the seven key areas in the next                                                                               Insight Group (GIG), TRACK, Sport and Recreation Spatial
Key Deliverables                                                      10 years – that is required to achieve the primary strategic      Key Deliverables                                                       (SRS) and Global Performance Testing (GPT).
• Developing the VU approach to flexible design and                   target of becoming the number one Australian-ranked               • Optimising the value that is generated from existing strategic     • Commercialising research outputs and other forms of IP –
  integration of content from all VU Colleges and Institutes in       institution in the Shanghai Ranking.                                sport partners and co-designing new initiatives that leverage        including that jointly created with industry – through our
  the field of sport.
                                                                    • Developing research fundraising plans (with VU Research,            and showcase our world leading sport education, research             partnerships with industry and community.
• Growing VU student numbers in the field of sport by                 Engagement and Development Offices), using VU’s seven               and thought leadership.
  leveraging The VU Way, the Block model and our existing                                                                                                                                                    • Fast-tracking the ability of VU and its expert staff to qualify,
                                                                      key areas of sport expertise and achievement to generate          • Developing a select number of new strategic (global)
  courses, program and partnerships and by developing                                                                                                                                                          engage with and deliver on new applied and translational
                                                                      funding opportunities.                                              partnerships, with a focus on the seven key areas identified
  new educational products that are market demanded and                                                                                                                                                        research opportunities that advance industry and community
                                                                    • Driving, with our partners, a focus on research and research        in this strategy.                                                    needs.
  (internationally) flexible in delivery, with a particular focus
  on postgraduate, VE/HE integration, short courses, micro-           outputs that have a measurable impact in industry and             • Expanding our network of sport engagement partners as              • Creating ‘fit for purpose’ (innovative/entrepreneurial) entities
  credentialing executive education and non-award offerings.          community – from grassroots to elite.                               aligned with our focus on recruiting new students, offering          and/or projects within VU that bring together the people,
                                                                    • Ensuring that our research activities and outputs translate         placements and internships and making other connections to           resources and partners required to commercialise IP.
• Establishing an Elite Sport Scholarship Program in
                                                                      into exceptional learning experiences for our students, at all      industry for students and staff.
  partnership with key strategic sport partners to attract the
  best student athletes to study at VU while pursuing their           levels of study, across our seven priority areas and across the   • Building an industry and community engagement database
  sporting careers.                                                   broader University – especially in health.                          that further facilitates VU’s ability to successfully manage and
                                                                                                                                          optimise its relationships and strategic partnerships.
• Helping students engage and achieve in the sport industry by
  developing block-mode, ‘fit for purpose’, sport engagement                                                                            • Recognising and rewarding those involved in building,
  opportunities, for students at all year levels of study.                                                                                managed and growing our relationships and partnerships.
• Increasing the employability of students by maintaining
  and expanding sport engagement partnerships through
  establishing collaborative career pathways.

12 I VICTORIA UNIVERSITY                                                                                                                                                                                                                           SPORT STRATEGY I 13
                                                                                                                                                                                                         Games Insight Group
                                                                                                                                                                                                         Since 2010, VU sports scientists and students have been
                                                                                                                                                                                                         involved in a collaborative research agenda with Tennis
                                                                                                                                                                                                         Australia (TA) and this was formalised into a strategic
                                                                                                                                                                                                         partnership in 2015. A significant partnership feature is the
                                                                                                                                                                                                         conjoint appointment of staff embedded within TA to ensure
                                                                                                                                                                                                         the research has a strong translational focus. 2017 saw the
                                                                                                                                                                                                         establishment of an exciting commercial research venture
                                                                                                                                                                                                         with TA called the Game Insight Group (GIG). GIG consists of
                                                                                                                                                                                                         expert data analysts, computer engineers, sports scientists
                                                                                                                                                                                                         and product innovators working together to enhance players,
                                                                                                                                                                                                         coaches and fans engagement with tennis through science.
                                                                                                                                                                                                         Some of the key initiatives include the:
                                                                                                                                                                                                         • development of new statistics to quantify a tennis player’s
                                                                                                                                                                                                           DNA in order to tell a better tennis story;
                                                                                                                                                                                                         • tracking of the emotion of players in a match through facial
                                                                                                                                                                                                           recognition technology;
                                                                                                                                                                                                         • creation of the “Perfect Game” by customising the sport

STRATEGIC                                                           STRATEGIC                                                           STRATEGIC
                                                                                                                                                                                                           for each individual through optimisation of modified tennis
                                                                                                                                                                                                           formats and the application of virtual reality simulations.

PRIORITY 6                                                          PRIORITY 7                                                          PRIORITY 8                                                       • development of the “Tennis Lab” for developing expertise
                                                                                                                                                                                                           and building an evidence base on the emerging future and
                                                                                                                                                                                                           impacts of new technologies in tennis.
                                                                                                                                                                                                         GIG is currently applying the learnings of their work in tennis
Growing reputation, profile                                         Developing physical sport                                           Facilitating thought leadership and                              to other sports.
and brand as a leading sport                                        infrastructure, and maximising the                                  policy impact in regard to sport.
university.                                                         use of it by staff, students and the                                Priority 8 focusses on leading the international debate and      Sport Integrity Forum
Priority 6 seeks to proudly and confidently promote and             community.                                                          shaping opinion on key issues, to have input and impact in       In 2014 VU partnered with the Sport Australia Hall of Fame
advocate VU’s achievements in the field of sport on local,                                                                              regard to how issues are tackled by policy makers. Influencing   to co-host the first Sport Integrity Forum. The inaugural event
                                                                    Priority 7 focusses on offering the physical sport infrastructure
national and international platforms. Driven by an integrated                                                                           and shaping the agenda through purpose-designed and              was attended by more than 200 of Australia’s key decision
                                                                    that allows for sport participation from grassroots involvement
sport marketing plan across the whole of VU, this strategy is                                                                           partnered events, and proactive engagement in the public         makers from across the sport industry. At the time, the Sport
                                                                    through to the preparation for and assessment of elite sport
about creating a narrative around the many achievements                                                                                 debate are the key tools to activate this strategy.              Integrity Forum was a timely reminder of the importance of
                                                                    performance. Initially, this will require the development of
by students and staff in regard to education, research,                                                                                                                                                  sport’s place in society – coming on the back of multiple
engagement and impact in the field of sport, and in particular
                                                                    our physical sport infrastructure at VU, internally and in          Key Deliverables                                                 controversial events and governance issues (such as the FIFA
                                                                    partnership with sport organisations and government.
in the seven key areas identified in this strategy.                                                                                     • Positioning VU as the primary University thought leader in     World Cup bidding controversies and the Essendon drug
                                                                    Key Deliverables                                                      sport through pro-active engagement with media, opinion        taking scandal).
Key Deliverables                                                    • Developing the Footscray Park campus as the heart of
                                                                                                                                          leaders, think tanks and other influential entities.
                                                                                                                                                                                                         Given the ongoing relevance of these types of issues,
• Leading a targeted approach to becoming the number one              a Maribyrnong Health, Sport and Active Living Precinct            • Engaging actively with state and national government policy-   the event has become a regular feature on the Australian
  ranking Australian institution – primarily through a focus on       through partnerships with sport, government and community.          makers and Sport Australia to influence and shape the future   sport policy calendar with VU and the Sport Australia Hall
  maximising outputs in the seven key areas.                                                                                              of sport, from grassroots to elite, in Australia.
                                                                    • Improving and expanding existing VU sport facilities and                                                                           of Fame hosting the event again in 2016 and 2018 - as the
• Increasing our brand and reputation across our seven                developing new facilities to enrich the staff and student sport   • Developing, sponsoring and implementing a comprehensive        National Sport Integrity Forum. It is now anticipated that from
  key focus areas through the delivery of marketing and               experience at VU.                                                   portfolio of (annual or one-off) sport /industry/knowledge     2019, the forum will become an annual event.
  communications programs.                                                                                                                events that integrate one or more of the seven key areas
                                                                    • Growing and strengthening programs for student and staff
                                                                                                                                          identified in this strategy.
                                                                                                                                                                                                         Real Madrid
• Driving and continuously improving a sport marketing plan           participation in enhancing their wellbeing through sport.
  across the whole of VU that allows for the integration of multi                                                                                                                                        VU’s partnership with the Real Madrid Graduate School - a
  (social) media platforms to promote and expose student and                                                                                                                                             joint venture between the Real Madrid Football Club and
  staff success in the field of sport.                                                                                                                                                                   the European University of Madrid - provides a unique
                                                                                                                                                                                                         opportunity for VU Masters’ students to spend two weeks in
• Collecting and showcasing stories of student and staff                                                                                                                                                 Madrid. During that time, the students are immersed in the
  achievement across VU and using those stories to highlight,                                                                                                                                            sport science and sport business environment of the most
  communicate and recognise their accomplishments.                                                                                                                                                       famous football club in the world.
• Ensuring that student feedback and overall satisfaction                                                                                                                                                Whilst in Madrid, our students are enrolled in two highly
  reflects that VU offers the leading tertiary sport and sport                                                                                                                                           interactive, intensive mode units which are intertwined with
  science learning experience in Australia.                                                                                                                                                              various practicum visits including to the club’s training centre.

14 I VICTORIA UNIVERSITY                                                                                                                                                                                                                     SPORT STRATEGY I 15
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