Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe

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Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
May/June 2017

       Virtual          reality
       Meet today’s immersive storytellers
pOFC DTVE MayJun17.indd 1                     19/05/2017 18:11
Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
pXX iWedia DTVE MayJun17.indd 1   16/05/2017 16:27
Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
Digital TV Europe
          May/June 2017

          Contents                                                                                                                   May/June 2017

                                                                                                         Virtual          reality
                                                                                                         Meet today’s immersive storytellers

          10. Virtual revolution
          The nascent virtual reality market is slowly coming of age, with a new crop of VR production
          companies helping to define what immersive content looks like today. Andy McDonald finds
          out more.

                                                                                                         16
          16. Head in the cloud
          While cloud TV has long been synonymous with OTT, the use of cloud technology to deliver
          mainstream pay TV services is growing rapidly. Stuart Thomson considers the significant
          barriers that remain before all TV can come from the cloud.

          24. Full speed ahead                                                                                                             24
          Advances in DOCSIS technology can help cable squeeze more life out of HFC networks, but
          how do the costs and benefits stack up for operators? Adrian Pennington reports.

          28. ANGA COM 2017: the preview
          The ANGA COM exhibition and conference takes place in Cologne from May 30-June 2. Digital
          TV Europe takes a look at some of the technologies that will be on show.                                                         28

          Regulars
          2 This month 4 News digest 30 Technology 34 People 36 Final analysis

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p01 Contents DTVE MayJun17 copyv3am.indd 1                                                                                                           19/05/2017 18:58
Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
This month > Editor’s note                                                                                                      Digital TV Europe
                                                                                                                                           May/June 2017

           Issue no 332
           Published By:
                                                           Age of disruption
           KNect365 TMT
           Maple House
           149 Tottenham Court Road
           London W1T 7AD
                                                           This            issue of Digital TV Europe takes a look at some innovations
                                                                           in technology that could profoundly disrupt the current TV
                                                           business, from content creation via distribution to the point of delivery.
           Tel: +44 (0) 20 7017 5000
                                                              First we look at a key development that could have a serious impact on
           Fax: +44 (0) 20 7017 4953
                                                           the kind of content that is created and consumed over the next few years:
           Website: www.digitaltveurope.net
                                                           virtual reality.
                                                              VR as an enabler of entertainment experiences is still in its infancy, but
           Editor Stuart Thomson                           its obvious application in gaming may foreshadow the ‘gamification’ of
           Tel: +44 (0) 20 7017 5314                       content more generally. In addition the development over the next few
           Email: stuart.thomson@knect365.com              years of augmented and mixed reality experiences could see a deeper shift
                                                           in the kind of entertainment experiences people seek out. In this issue of Digital TV Europe
                                                           we survey four of the companies that are leading the latest wave of innovation in audiovisual
           Deputy Editor Andy McDonald                     entertainment.
           Tel: +44 (0) 20 7017 5293                          VR is an extreme example of the trend towards personalisation of content (though it also
           Email: andrew.mcdonald@knect365.com             has an emerging shared social dimension). That personalisation has been enabled by the
                                                           application of cloud technology to distribute video to end-users. Initially used to support the
                                                           emergence of OTT and multiscreen services, cloud technology is now being applied to the
           Contributors
                                                           delivery of live and linear TV as well.
           Kate Bulkley, Andy Fry, Adrian Pennington,
                                                              Also in this issue, we look at some of the choices facing service providers as they look to
           Adam Thomas, Anna Tobin, Jesse Whittock
                                                           apply cloud technology to make the delivery of TV more efficient and scalable. In addition to
                                                           enabling operators to reduce capex in favour of opex by enabling the virtualisation of headend
           Correspondents                                  infrastructure, cloud technology is also opening up new end user applications such as cloud
           France: Julien Alliot; Germany: Dieter          DVR, targeted advertising, and rapid innovation in the user experience.
           Brockmeyer; Italy: Branislav Pekic                 The large-scale adoption by operators of cloud-based IP video is, of course, only possible if
                                                           bandwidth is available to deliver it to end users. Ahead of ANGA COM, this issue of Digital TV
                                                           Europe will look at the ways cable operators are expanding the bandwidth available to them and
           Sales Director Patricia Arescy                  extending the life of their coaxial plant further – by implementing DOCSIS 3.1 and, in the near
           Tel: +44 (0) 20 7017 5320                       future, Full Duplex DOCSIS – in order to deliver ultra-fast broadband services and compete
           Email: patricia.arescy@knect365.com             head on with fibre-to-the-home.
                                                              Finally in this issue, we also look at some of the technologies that will be showcased at ANGA
                                                           COM and look in detail at some of the top industry and technology news of the last month. l
           Art Director Matthew Humberstone

           Marketing Manager Marita Eleftheriadou

           Printing Wyndeham Grange, West Sussex

          To subscribe to this magazine or our
           daily email newsletter please visit
           digitaltveurope.net/registerhere

           © 2017 Informa UK Ltd
           All rights reserved
                                                                                                                  Stuart Thomson, Editor
           Reproduction without permission is prohibited
                                                                                                                  stuart.thomson@knect365.com

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p02 Ed Note DTVE MayJun17v4st.indd 2                                                                                                                    19/05/2017 19:04
Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
Q&A: Asaf Matatyaou, Harmonic
        Asaf Matatyaou, vice-president of solutions and product management for the cable edge business at Harmonic, talks about the
        virtualised headend.

        What is the virtualised CCAP and how can it help the cable industry           nine racks of equipment to support 80 service groups. In a centralised
        achieve its business objectives?                                              CableOS architecture, more than 250 service groups can be supported
        A software-based, or virtualised, CCAP disaggregates the software from        in just four racks – a 7x density difference.
        the underlying hardware to provide operators with the advantages                 In addition to the space and power savings associated with moving
        associated with IT economics. It eliminates the need to purchase              RF components out of the headend and into the field, decoupling the
        space-consuming and expensive hardware-based CMTS platforms, and              CCAP core from the PHY shelf in a Remote PHY architecture leverages
        breaks the cycle of needing to upgrade hardware every three years or          the benefits of digital fibre, such as signal transport over much longer
        so to accommodate capacity growth requirements. Equally important,            distances and more wavelengths.
        virtualisation provides greater operational elasticity and orchestration.
                                                                                      What are the main elements of a Remote PHY architecture and how
        How close are cable operators to moving towards a virtualised                 can it benefit operators?
        headend architecture and what challenges do they face in managing             A Remote PHY architecture maintains the data and video cores in the
        that migration?                                                               headend but moves the RF deep into the field, so it requires either a
        It’s already happening. Our Harmonic virtualised CableOS solution is          high-density centralised PHY shelf or high-capacity nodes with the ability
        deployed and in trials at select cable operators globally, and is having a    to handle high data throughput. The benefits are fast deployment of IP-
        direct, positive impact on their ability to deliver high-speed data, video    based data, video and voice services, sustainable capacity growth, and the
        and voice services to their customers.                                        ability to resolve space and power constraints in the headend and hub.
            The migration to a virtualised CCAP is not as difficult as it may seem.
        In fact, a virtualised CCAP has familiar usability, configuration and         What are the key elements of Harmonic’s own approach to
        management similar to traditional integrated CCAPs. Additionally,             enabling cable operators to move to a next-generation broadband
        CableOS complies with industry Remote PHY standards to provide a              architecture?
        common method of connectivity from CableOS CMTS servers to PHY                The CableOS solution is built from a suite of products that work together
        shelves and Remote PHY devices, assuring full RF spectrum coverage            to deliver data, video and voice services over existing cable infrastructure.
        and extending network capacity.                                               All CableOS components are standards-based and interoperable with
                                                                                      other compliant Remote PHY products. These include:
        What are the respective advantages and disadvantages of centralised              • CableOS Core software, which runs on Intel x86 servers and performs
        and distributed architectures and what do operators need to think                  all CMTS functions, including control, management and data
        about in making a choice?                                                          processing of IP traffic across the cable access network.
        The tradeoffs and decision on whether to deploy a distributed or                 • NSG™ Pro, which can serve as either a PHY shelf in a centralised
        centralised architecture depends on the amount of segmentation                     CableOS deployment or as the video core in a distributed deployment.
        in the network. With a heavily segmented network, leveraging the                 • CableOS Ripple-1 Remote PHY Node, a hardened outdoor enclosure
        deployed nodes is more effective with a centralised CCAP deployment.               for networks tasked with delivering video, data and voice services
        Alternatively, continued traditional HFC segmentation or a fibre deep              over coax.
        plan is more advantageous with a distributed CCAP deployment.                    • CableOS Pebble-1 Remote PHY Device, a module for the Ripple-1
        Operators can realise space and power cost savings of up to 75%                    node that interfaces with the CableOS CMTS to support existing HFC
        in a centralised CCAP deployment, and up to 90% in a distributed                   infrastructure and evolving fibre deep deployments with high-speed
        deployment. For example, a hardware-based CCAP typically requires                  video and data traffic.

pXX Harmonic Q&A MayJun17.indd 1                                                                                                                             17/05/2017 10:16
Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
News > digest                                                                                                                          Digital TV Europe
                                                                                                                                                   May/June 2017

          News digest
          > 4 Fries: Liberty ‘not interested’ in ITV > 5 EC calls for finalisation of Digital Single
          Market > 6 Vodafone: buy exclusive content ‘if necessary’ > 8 Viaplay: set-tops not
          necessary for SVOD > 9 Euskaltel acquires Zegona’s Telecable in e700 million deal
           Fries: Liberty ‘not interested’ in ITV, quad-play remains unproven
           By Stuart Thomson >                      from a strategic point of view.                           Fries: acqui-      company’s Q1 performance,
                                                       Crozier’s departure from the                           sition doesn’t     Fries said that “recent operation-
           ITV’s valuation and the premi-           UK’s leading commercial broad-                            make sense         al and commercial challenges”
           um that would be required to             caster, combined with the Brex-                           at current         had contributed to the poorer
           buy it means that the commer-            it-related decline in the value of                        valuation.         than expected financials.
           cial broadcaster is “not inter-          sterling, has fuelled renewed                                                   “I’m not happy about it and
           esting” as an acquisition target         speculation that ITV could be                                                neither is anyone else from Lib-
           to Liberty Global, according to          subject to a takeover attempt by                                             erty on this call,” he said.
           president and CEO Mike Fries.            a larger media group.                 “We haven’t yet converged them            Liberty Global added 253,000
              Answering an analyst ques-               Fries also said that combining     to the point where we can start        next-generation TV subscribers
           tion on ITV, in which Liberty            fixed and mobile assets and mar-      showing you the benefits of            in Q1, and said the UK and Ger-
           Global holds a 9.9% stake, af-           keting quad-play services has so      quad-play,” he said, adding that       many contributed to its best first
           ter the cable giant reported less        far failed to deliver significant     the mobile business remained           quarter video performance in
           than stellar first quarter finan-        synergies and the mobile busi-        in “a transition phase” for Lib-       the last 10 years.
           cials, Fries said: “If ITV was trad-     ness remains under pressure           erty.                                     This was in spite of an 18%
           ing at a much lower multiple it          globally. He said that he hadn’t         While there is plenty of room       year-on-year decline in Europe-
           might be interesting, but with           “yet seen what the real advantag-     for ARPU growth in European            an operating income at US$431
           where it is trading today and            es are from combining fixed and       markets for the fixed business,        million (e387 million), with
           the premium that would be re-            mobile” and added that Liberty        Fries said the mobile business         “challenging” mobile results in
           quired, it is not interesting.” He       had yet to see “real synergies”       faced significant structural           the UK and Belgium and “soft-
           said that “there is no change” in        realised from putting fixed and       challenges globally. He said the       er than planned” cable ARPU
           Liberty’s position. Fries said that      mobile businesses together in         mobile business was highly             from Virgin Media impacting
           departing chief executive Adam           Belgium and the Netherlands,          competitive and could come un-         on revenues in the region.
           Crozier had been “a great CEO”,          where it operates a joint venture     der pressure quickly and unpre-           Liberty said that its next-gen-
           but that his departure had no            with mobile giant Vodafone.           dictably.                              eration TV subscriber base
           impact on Liberty Global’s view             Fries said that Liberty was           Liberty Global’s financials         reached 6.9 million in the first
           of the company as a target.              still “at the starting gate when it   were hit by poor performance           quarter, representing 39% of
              Fries said that the company           comes to quad-play” in markets        in mobile in its largest markets       its total video base in Europe –
           was focused on opportunities             including the Netherlands, Bel-       in the first quarter, with mobile      excluding DTH. This was split
           that are “accretive…and not di-          gium and the UK, where it has         revenues across the group down         across its Horizon TV, Hori-
           lutive”, even if it occasionally         recently started marketing mo-        5%, despite post-paid growth.          zon-Lite, TiVo, EOS (V6) and
           looked at opportunities purely           bile services more aggressively.         In a critical assessment of the     Yelo TV platforms.

                                                    League or D1B, meaning that           has exclusive internet rights to the   BBC, NBCUniversal and Scripps
          Belgium                                   Proximus customers will be able to    matches, and holds the rights to       among others. The South African
                                                    watch Jupiler pro League matches      the live broadcast of the country’s    telco operates a Cyprus network
          IPTV > Proximus football                  along with exclusive coverage of      Super Cup for the next three years.    and its new TV service in the coun-
          Proximus has struck a deal with           the Proximus League and Cham-                                                try. The TV line-up includes BBC
          the country’s Pro League to secure        pions League. The deal follows                                               Earth and BBC Entertainment from
          broadcasting rights to Jupiler Pro        agreements between the League         Cyprus                                 BBC Worldwide; E! Entertainment
          League D1A football for the three         and rival service providers Telenet                                          from NBCUniversal; and Sundance
          seasons to 2020. The new deal             and Voo, which will also air the      IPTV > MTN launches                    and CFBS Reality from AMC’s inter-
          complements Proximus’s grip on            Jupiler League games on a non-ex-     MTN has launched a TV service          national channels arm. There are
          second-tier football – the Proximus       clusive basis. Telenet additionally   in Cyprus with channels from the       kids channels from Disney as well

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          4
p04-06,08-09 DTVE News Digest MayJun17v5st.indd 4                                                                                                               19/05/2017 19:06
Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
Digital TV Europe                                                                                                                     News > digest
           May/June 2017

          as the pre-school JimJam service.         in the second half of this year. In    of last year. The domestic decline
          The unscripted line-up includes His-      a call with investors, Vivendi’s       was partially offset by international   Events
          tory Channel and DNI’s Discovery          CEO Arnaud de Puyfontaine said         growth. The African subscriber
          Channel and Discovery ID. There           that the transformation strategy       base grew by 649,000 in the year        ANGA COM
          are news channels from Sky, the           for Canal+ was “starting to bear       to March, leaving the group as a        Date: 30 May - 1 June
          BBC, Al Jazeera, France 24 and Eu-        fruit”, with the number of new         whole with a base of 14.7 million, up   Venue: Köln Messe, Cologne,
          ronews. The international channels        pay TV subscriptions offsetting        3.2 million year-on-year, including     Germany
          packages starts at €29. The basic         the number of cancellations. De        the 2.9 million Free and Orange         W: www.angacom.de
          MTN TV pack is €9.90. UK-based            Puyfontaine said that Vivendi now      customers gained as part of the
          consultancy 3Vision helped MTN            had a “sustainable business model      new distribution agreements with        Mediatech 360
          with source and secure the interna-       for Canal+” that allows subscribers    the service providers that allow        Date: 7 - 8 June
          tional channels.                          to pay “the right price” for what      them to supply the Canal+ service       Venue: Millennium Mayfair,
                                                    they want. Subscriber numbers in       as part of their own bundled offer-     London, UK
                                                    France remained flat overall, and      ings. International revenues grew       W: www.nbmevents.uk/
          France                                    the pay TV outfit lost 401,000 in      by 8%. Overall Canal+ revenues          mediatech360summit
                                                    the course of last year, leaving it    for the quarter were €1.278 billion,
          SAT > Canal+ turnaround                   5.145 million customers in France,     down 3.8%. Production outfit            New Europe Market
          Canal+ subscriber additions               despite what the company de-           StudioCanal’s revenues tumbled by       Date: 12 - 15 June
          outnumbered cancellations for the         scribed as a significant improve-      10.1% to €95 million for the quar-      Venue: Dubrovnik Palace Hotel,
          first time in many quarters in the        ment in its performance following      ter, due to lower video sales. Canal+   Dubrovnik, Croatia
          three months to March, and the            the launch of the new offerings. Do-   Group operational income was €51        W: neweumarket.com
          pay TV outfit’s parent company            mestic pay TV revenues were down       million, down from €164 million,
          Vivendi said it expected a reversal       7.8% in the three months to March      while EBITA was €57 million, down       TechXLR8
          of the downward trend in EBITA            compared with the first quarter        from €169 million.                      Date: 13 - 15 June
                                                                                                                                   Venue: ExCeL, London, UK
                                                                                                                                   W: tmt.knect365.com/techxlr8
           EC calls for finalisation of Digital Single Market
                                                                                                                                   VR & AR World
           By Andy McDonald >                                          Ansip: EC has       to make sure that non-personal          Date: 13 - 15 June
                                                                       lived up to its     data can flow freely to assist con-     Venue: ExCeL, London, UK
           The European Commission has                                 promise.            nected cars and eHealth servic-         W: tmt.knect365.com/
           urged the European Parliament                                                   es. We need high-performance            vr-ar-world
           and member states to finalise                                                   computing along with a digitally
           key legislation and complete its                                                skilled workforce to make the           Futuresource New Content
           Digital Single Market strategy                                                  most out of the data economy.           Horizons
           by 2018. In its mid-term review                                                 All these areas are essential for       Date: 15 June
           of the 2015 Digital Single Mar-          a Digital Single Market. Now,          Europe’s digital future.”               Venue: Ham Yard Hotel, London,
           ket plan, the EC said that “good         the European Parliament and               The EU has already reached           UK
           progress has been made” over-            member states need to adopt            important agreements to end             W: futuresource-consulting.com/
           all, and that it has delivered 16        these proposals as soon as pos-        mobile roaming charges on               Futuresource-Event-New-
           key measures – which adds up             sible, for new jobs, business          June 15, 2017 for all travellers in     Content-Horizons-2017
           to 35 proposals and policy initia-       and innovation to take off across      the EU; to release the 700MHz
           tives in total.                          Europe,” said VP for the Digital       band for the development of 5G          IBC 2017
              However, it outlined three            Single Market, Andrus Ansip.           and new online services; and to         Date: 14 - 19 September
           main areas where further EU                 “Two years on, we propose           allow portability of content by as      Venue: Rai, Amsterdam, The
           action is needed: to develop the         to update our strategy to reflect      early as 2018, so that Europeans        Netherlands
           European Data Economy to its             new challenges and technolo-           can travel with the films, music,       W: www.ibc.org
           full potential; to protect Europe        gies. We need cyber-secure in-         video games or e-books they
           by tackling cybersecurity chal-          frastructure across all parts of       have subscribed to at home.             Digital TV Central & Eastern
           lenges; and to promote online            the EU so that everyone – every-          The EC claims that a “fully          Europe
           platforms as responsible players         where – can enjoy high-speed           functional Digital Single Mar-          Date: 11 - 12 October
           of a fair internet ecosystem.            connectivity safely.                   ket” could contribute €415 bil-         Venue: Kempinski Hotel, Buda-
              “The commission has lived                “We have already agreed on          lion per year to the EU’s econ-         pest, Hungary
           up to its promise and presented          strong EU rules for personal           omy and create hundreds of              W: tmt.knect365.com/digi-
           all main initiatives for building        data protection; we now need           thousands of new jobs.                  tal-tv-cee/

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p04-06,08-09 DTVE News Digest MayJun17v5st.indd 5                                                                                                                19/05/2017 19:06
Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
News > digest                                                                                                                           Digital TV Europe
                                                                                                                                                    May/June 2017

                                                    CAB > SFR wins League                 paying off, with its subscription       of the launch, France Télévisions
           Global Wrap                              Altice-owned SFR has secured the      video-on-demand service doubling        has shortened the time taken to
                                                    rights to Champions League and        its audience by 50%. SFR is con-        make catch-up content available to
           The global number of pay TV              Europa League football, dealing       tinuing to lose customers, 111,000      30 minutes, down from about four
           subscribers will rise by 134 mil-        a blow to pay TV leader Canal+        down on the same period last year.      hours with Pluzz. Users must also
           lion between 2016-22 driven by           and BeIN Sports, which currently                                              register to use the service, allow-
           gains in Asia Pacific, according         share rights to the competition.      OTT > France.tv launches                ing them to receive personal rec-
           to Digital TV Research. The              SFR has secured all rights to         France Télévisions has launched a       ommendations and helping France
           research claims that the total           both tournaments for the 2018-21      new online video portal combin-         Télévisions build up a useful
           number of pay TV subscribers             seasons, reportedly for close to      ing all live, catch-up and paid for     database of viewers. France.tv will
           will climb from 959 million in           €350 million a year, a considerable   online video content and replacing      be extended in September to in-
           2016 to 1.09 billion in 2022, af-        increase on the previous deals.       the former Pluzz catch-up and           clude content from other thematic
           ter passing the one billion mark         SFR’s first quarter adjusted EBIT-    video-on-demand services. The           portals – Culturebox, youth-orient-
           in 2018. The Asia Pacific region         DA fell by 5.1% to €820 million       launch of the new site, france.tv,      ed Ludo and Zouzous, francetve-
           is tipped to add 92 million              with a reduced margin, down 1.8       is the first major step towards the     duction and francetvsport. France
           subscribers between 2016 and             points to 30.3%, in large part as     launch of a wider SVOD offering         Télévisions director-general
           2022. SNL Kagan’s First Quar-            a consequence of its investment       in later this year designed to          Delphine Ernotte-Cunci recently
           ter US Multichannel Subscriber           in content and in costs associated    provide an alternative to Netflix in    confirmed that the planned SVOD
           report said that US pay TV               with voluntary redundancies.          France. France.tv offers about 500      service would launch in Septem-
           subscriber numbers declined by           The operator reported revenues        programmes daily, combining sev-        ber. She told financial daily Les
           802,000 in Q1, a traditionally           of €2.705 billion, up 0.6%, with      en-day catch-up content from the        Echos in March that the pubcaster
           strong three-month period                consumer revenue growing only         public broadcaster’s six terrestrial    had agreements in principle with
           for the industry. The research           marginally to €1.77 billion. SFR      TV channels with pay VOD and            production companies based on
           estimated that total traditional         said that its content strategy was    exclusive internet content. As part     revenue-share arrangements.
           multichannel subscriptions fell
           to 97 million in the quarter to
           the end of March. US over-               Vodafone: buy exclusive content ‘if necessary’
           the-top TV service Pluto TV
           has launched a free video on             By Stuart Thomson >                                                             He said this could be
           demand offering consisting                                                                                            launched “in marginal mar-
           of thousands of movies and               Vodafone will invest in exclusive                                            kets” at lower cost because it
           TV shows. The VOD collection             content “if we need to” despite                                              was a shared platform across
           includes content from Lions-             having a preference for non-ex-                                              the group
           gate, Metro-Goldwyn-Mayer                clusive deals, and plans to ex-                                                 Despite being weighed down
           and Warner Bros and will be              pand its presence and the reach                                              by the write-down of its Indian
           available alongside the 100-plus         of its TV services in “marginal                                              business and problems in the
           streamed TV channels that                markets”, according to Nick           get it, we will, as we have done       UK, Vodafone has posted solid
           Pluto TV already offers. PCCW            Read, the company’s CFO and           in a couple of markets”.               year-end numbers.
           Media has launched its Viu OTT           executive director.                      He said that Vodafone was              It was boosted by the success
           TV service in Thailand, marking             Speaking to analysts after         “very happy” with its cloud-           of its convergent offerings, and
           its 15th market launch to date.          the company announced its             based TV platform, which is            has raised its guidance for un-
           Asian content with Thai subti-           year-end results, Read said that      currently available in a number        derlying profit growth.
           tles – including current dramas          TV was important to Vodafone          of markets.                               Vodafone had 9.8 million TV
           and variety shows from Korea             “because it makes converged              In Spain and Germany the            customers at the end its finan-
           and Japan – will be delivered            offerings more appealing” and         operator has large legacy cable        cial year, rising to 13.8 million if
           via the Viu mobile app and               helped reduce churn.                  networks that use alternative TV       its Dutch JV with Liberty Global,
           website after their local tele-             Read said that premium con-        systems. In Germany it recently        VodafoneZiggo, is included.
           cast. Netflix has commissioned           tent was “important to our offer”     launched the advanced GigaTV              Vodafone now has 14.7 mil-
           its first original series out of         but that the company preferred        service for cable users.               lion fixed broadband customers,
           Australia, placing it head-to-           non-exclusive deals where pos-           Read said the cloud-based           or 17.9 million including Voda-
           head with SVOD rival Stan. Pro-          sible because “we don’t believe       Vodafone TV platform was the           foneZiggo, with 1.5 million new
           duction will start next year in          that exclusivity creates a lot of     company’s “most modern” TV             broadband customers added in
           Queensland on Tidelands, mark-           value for telcos in the long run”.    service, offering cloud-based          the year. Of these, 7.7 million
           ing Netflix’s move into original            However, he said, “If we need      functionality and multiscreen          take a high-speed service over
           programming in Australia.                to bid for exclusivity in order to    availability of content.               fibre or cable.

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p04-06,08-09 DTVE News Digest MayJun17v5st.indd 6                                                                                                                 19/05/2017 19:06
Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
Q&A: Matthias Greve, ABOX42
       ABOX42’s CEO Matthias Greve talks about the role service providers can play in enabling the smart home

       How significant is the smart home market likely to be and what types           What are the basic technology requirements for operators looking to
       of industry players are looking for a share of the market?                     enter the smart home market? What kind of investment is required
       According to a latest market research from Strategy Analytics, the             of operators and consumers respectively?
       global Smart Home market will reach US$130 billion revenue by 2020.            For a fully functional platform the operators need a home gateway,
       It is divided between US$68 billion in retail and US$62 in the operator        certified sensors, the big data cloud for data processing and storage,
       market. The retail market will be mainly served by big tech companies          as well as mobile apps (for Android and iOS). Additionally the operator
       like Apple, Samsung, Google, Amazon, Philips etc. and many smaller             needs a team to integrate, operate and enhance the system in the
       device manufacturers, trying to get market share. The huge opportunity         future. To have a competitive solution the investment easily can go
       for operators is in the other half of the market – this US$62 billion can be   into the millions for development and annual operation and extension
       addressed by services operators in their local markets. We call this the       of the services. He can either do it on his own or look for a platform/
       ‘Operator Smart Home’ market in contrast to Retail Smart Home.                 complete solution.
                                                                                         With our ABOX42 dotIO Operator Smart Home platform we offer
       What role can service providers or operators play in enabling the              the operator a complete solution, with sensors, gateways, the cloud
       smart home for their subscribers and what opportunity is there for             services and mobile apps as the end-user interface to interact with the
       them in this market?                                                           service. More important, we also provide a set of ready-made business
       Service providers can offer new Operator Smart Home Services as a              models that are focusing on clearly defined use cases. Over time we
       subscription to their existing customer base e.g. broadband subscribers        will add more products serving additional use cases to the service, so
       or even mobile subscribers, since the service is not bound to a dedicated      the operator can create additional subscription services for its user
       internet connection. In differentiation to Retail Smart Home, the service      base.
       provider can subsidise the hardware (or sell it at a low margin) and offer
       a subscription service. This is a well-known model in internet or mobile,      How big a concern is security and privacy in building the smart home
       where modems, routers and mobile phone are part of the subscription            and why should subscribers trust operators to ensure that their
       service. For the end user, the advantage is that the cost of hardware is       smart home systems are safe?
       paid with the subscription and he has a support contact for his complete       Security and Privacy are the key elements to the Operator Smart Home
       installation and service management. For the operator, the good thing          solution. The good thing is that the subscribers already trust operators
       is that the focus is on subscription revenues and not on hardware sales,       with their internet and telephony. The operator needs to focus on
       like the retail market.                                                        a system that provides advanced end-to-end security with secure
          On the business side these services will increase the ARPU [revenue],       gateway and sensor hardware, encrypted communication and secure
       drive new customers and reduces churn within the existing subscriber           cloud processing. Additionally, the solution needs to have a clear view
       base through bundled packages. This is especially important nowadays,          on data privacy so the customers do not feel that somebody can enter
       since the margins in internet, telephony and TV are shrinking and              the privacy of the home.
       everybody is looking for a fourth major revenue stream.
                                                                                      What kinds of smart home applications make sense to consumers
       What are the challenges facing operators looking to enter the smart            and what are they likely to be willing to pay for?
       home market and what do they need to think about before taking the             With our ABOX42 dotIO Operator Smart Home solution we focus on
       plunge?                                                                        very simple use cases, which are easy to market and attractive to a
       The operators should take a careful look at the business model and             broad audience. A simple to use monitoring service like our ‘Home
       the lifetime value of the customer. Typical retail products come               OK’ solution allows the user to check their home at any point in time.
       with expensive hardware, are complex to support in operation and               On pricing, for example the operator can offer US$10 per month
       installation. Additionally the services and products need to have a clear      subscription for the complete service which includes the gateway and
       benefit, which is appealing to most of the customers and not only the          around 10 sensors. A comparable retail price for the hardware alone
       5% of ‘techies’ within the customer base of the provider.                      would be up to US$700.

pXX ABox42 Q&A MayJun17.indd 1                                                                                                                          19/05/2017 10:24
Virtual reality Meet today's immersive storytellers - May/June 2017 - Digital TV Europe
News > digest                                                                                                                                Digital TV Europe
                                                                                                                                                         May/June 2017

                                                    ing integrated offerings. Broadband      squarely on “the turbulence”            of €649.3 million, down from €682
          Germany                                   numbers grew by 67,000 in the            caused by French media giant            million. Mediaset Spain saw its reve-
                                                    quarter. In Europe outside Germany,      Vivendi reneging on its deal with       nues rise by €9.7 million to €240.4
          IPTV > Telekom edges up                   Telekom’s IPTV, satellite and cable      the Italian broadcaster. Mediaset’s     million. Mediaset said it expects
          Deutsche Telekom had 2.955 million        TV base amounted to 4.1 million, up      success in clawing its way back         advertising sales to remain positive
          pay TV customers in Germany at            1.3%. Internationally, the biggest       to profit is due to its campaign        for the rest of this year. It also plans
          the end of the first quarter, up 2.6%     growth in TV was in Slovakia and         of cost-cutting. Operating costs        to put an aggressive share repur-
          year-on-year, giving substance            Hungary. International TV revenue        were down to €537.7 million from        chase programme before its annual
          to its claim to be the only IPTV          grew by 7.3% to €123 million.            €549.8 million last year, giving the    shareholders’ meeting, giving di-
          service that was growing in the                                                    company a positive EBIT of €76.6        rectors the power to buy up to a
          country. The Entertain TV service                                                  million and net profit of €15.9         maximum of 10% of the company’s
          gained 76,000 subscribers in the          Italy                                    million, compared with a net loss of    share capital. Mediaset currently
          quarter, described by the operator                                                 €18.2 million for the same period       owns 3.795% of its capital. The
          as “substantially stronger” than in       PROG > Mediaset bounce                   last year. Revenues for the quarter     broadcaster’s biggest shareholder
          preceding quarters. Telekom attrib-       Mediaset has bounced back into           were €889.3 million, down €22.7         Fininvest currently holds 39.8% of
          uted growth in broadband lines and        the black in the first quarter           million on the same period last year,   the company’s voting rights, while
          TV in the domestic market to its          following its €294.5 million loss last   driven lower by the performance of      Vivendi currently holds 29.9% of
          new strategy of focusing on market-       year, which the company blamed           Mediaset Italy, which posted sales      the voting rights.

           Viaplay chief: presence on set-tops ‘not necessary’ for SVOD
           By Stuart Thomson >                                           Karlén:             TV Europe whether MTG’s in-                Key to the company’s success
                                                                         Viaplay will        creasing focus on digital con-          in matching Netflix has been its
           Modern Times Group (MT-                                       only be on          tent such as eSports and the            move into originals a year ago,
           G)-owned OTT subscription                                     devices that        sale of free-to-air and pay TV as-      offering shows with local rele-
           video-on-demand            service                            support key         sets outside the Nordic markets         vance such as Hassel, Swedish
           Viaplay does not need to be                                   features.           means that Viaplay would ulti-          Dicks and Veni Vidi Vici.
           available on set-top boxes to                                                     mately become the company’s                “There are so many great sto-
           succeed, and will continue to                                                     only pay TV offering, he said           ries coming from the Nordics,”
           be a complement to MTG’s                 ly for each and every set-top box        that MTG remained committed             said Karlén. “This means we
           mainstream pay TV service                in the market.                           to traditional mainstream pay           now have a mixed content port-
           rather than a replacement for               Karlén said that Viaplay is           TV for the foreseeable future.          folio of local stuff together with
           it, according to Jonas Karlén,           available on TV screens through             Karlén said that the company         acquired titles.”
           Viaplay’s CEO.                           devices such as Chromecast. He           would increasingly focus on dis-           The Viaplay originals have of-
              Speaking at the Connected             said “a transformation is hap-           tributing pay TV through open           ten been more successful than
           TV World Summit in London,               pening” in the way consumers             fibre networks in the Nordic            the most popular US acquired
           Karlén said Viaplay, which is            use video, and that maintaining          markets, which he said made a           content, he said, citing the pop-
           now present on over 90% of all           a high-quality user experience           compelling service as part of a         ularity of The Great Escape, Black
           connected devices in the Nordic          is more important than, for ex-          bundle with high-speed broad-           Widows, Black Lake and Swedish
           market, had no need for a pres-          ample, being available on every          band.                                   Dicks.
           ence on pay TV set-top boxes.            device.                                     However, he said that satel-            Viaplay launched as an
              “We don’t want to be on de-              However, he said that the de-         lite-delivered pay TV would also        SVOD service in 2011, replac-
           vices that can’t use our key fea-        velopment of Android set-tops            continue to play a significant          ing Viasat On Demand. Offline
           tures, so we are not present on          could provide an opening as              role in reaching consumers in           viewing was launched in 2012,
           any set-top boxes in the Nordics.        Android offered a standard way           rural areas.                            and over 95% of content is now
           They are not good enough for a           of providing services that could            Karlén told Connected TV             downloadable.
           good user experience. Develop-           support all the features that            World Summit attendees that                In 2016, the service launched
           ing apps [for each box] was not          Viaplay offers.                          Viaplay and Netflix are now far         the first Viaplay original, and
           worth the price and very few                Karlén admitted that he per-          ahead of all other Nordic SVOD          a month ago Viaplay become
           customers in the Nordic mar-             sonally did “not have a tradition-       services in terms of ratings            one of the first sluch services to
           kets are asking for it,” he said.        al package” any longer, relying          on iOS and Android devices.             broadcast sports content in 4K
              He said it is “too cumber-            on OTT TV services including             Viaplay has quadrupled sub-             UHD. “We are seeing how we
           some” to develop native apps             Viaplay for his TV viewing.              scribers and increased revenue          can take that even further on,”
           and then upgrade them regular-              However, asked by Digital             fivefold since 2013, he said.           said Karlén.

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          8
p04-06,08-09 DTVE News Digest MayJun17v5st.indd 8                                                                                                                        19/05/2017 19:06
Digital TV Europe                                                                                                                           News > digest
           May/June 2017

                                                                                             year-on-year. On the downside, the       and the new BT Sport Virtual
          Poland                                    Spain                                    Spanish operation’s supplier costs       Reality App, allowing viewers to
                                                                                             increased by 3.6% in the quarter, in     choose between a 360°-produced
          OTT > Showmax launch                      IPTV > Telefónica dips                   part driven by increased TV content      programme with commentary
          Naspers-owned video-on-demand             Telefónica’s global pay TV base          costs. Elsewhere, in Brazil, Telefóni-   and graphics, or select their own
          service Showmax has partnered             dipped slightly during the first         ca saw its pay TV base slide by 7%       camera viewpoint. The final will
          with Polish mobile operator Play.         three months of this year, dropping      to 1.7 million despite growth in IPTV    also be available in 4K UHD on
          All new and existing Play contract        1.7% to 8.2 million. The company’s       subscribers. In Spanish-speaking         YouTube on BT TV in 4K UHD with
          customers will get free access            DTH satellite base dropped by 8%         America, the pay TV base rose 3%         Dolby Atmos. BT has committed to
          to Showmax, which launched its            to 4.2 million. In Spain, pay TV         to 2.9 million. Overall, Telefónica      make the Champions League and
          internet TV offering in Poland in         numbers declined by 3% thanks to         posted first quarter revenues of         Europa League finals available for
          February. The agreement will make         a decline in the satellite base offset   €13.1 billion, up 5%, and operating      free on YouTube, the BT website,
          Showmax available to some eight           to some extent by growth in IPTV.        income before depreciation and           BT Sport channels and the app. BT
          million Play customers and is part        The company said that its Movistar       amortisation of €1 billion, up 4.8%.     added 11,000 TV customers to its
          of Showmax’s plan to accelerate           Fusión converged base grew by 4%                                                  TV base in the first three months
          the rollout of the service in Poland.     and now represents 84% of the                                                     of this year, taking its overall TV
          Showmax offers a localised offering       broadband base and 77% of the            UK                                       base to 1.7 million in a quarter that
          in Poland that includes Polish            company’s mobile contract base,                                                   was generally disappointing for
          short films and series. The firm          with Movistar Fusión’s penetra-          IPTV > BT 360° football                  the UK telco. BT also said that its
          has offices in Warsaw and former          tion of pay TV rising significantly.     BT is to provide coverage of the         new YouView user interface was
          Google executive Maciej Sojka             Telefónica España’s pay TV base          Champions League football final in       now in 1.3 million homes. Consumer
          leads its local operations. Showmax       overall at the end of the period was     360° video for the first time. The       revenue for the quarter was £1.195
          first launched in August 2015 in          3.616 million, of which 2.97 million     telco will make 360° coverage of         billion (e1.393 billion). However,
          South Africa.                             were Fusión customers, up 7.3%           the match available on YouTube           consumer EBITDA was down 18%.

           Euskaltel acquires Zegona’s Telecable in e700 million deal
           By Stuart Thomson                        a price of €9.50. The balance                                 Erauzkin:           consolidation in the north of the
                                                    of the transaction is comprised                               intends to          State. Euskaltel, and R and Tele-
           Spanish regional operator Eu-            on debt. Overall, the deal values                             maintain            cable, are leaders in our markets
           skaltel has struck a deal with           Telecable at about 10.5 times                                 the separate        and the addition of the three
           UK-based Zegona Communi-                 2016 EBITDA before synergies                                  companies’          great north operators makes as
           cations to acquire Telecable in          are taken into account.                                       values.             leaders in the State”.
           a deal that values the Asturias             The pair have estimated that                                                      Eamonn O’Hare, Zegona’s
           operator at €686 million.                the deal will realise €245 mil-                                                   chairman and CEO, said:
              The move paves the way to             lion in synergies, mostly from           Telecable will give the company          “When we acquired Telecable in
           create a single operator across          operational expenses. Currently,         a market of six million people,          2015, we identified the potential
           the Basque Country, Asturias             Telecable uses mobile capacity           an increase of 20% on Euskaltel          for substantial value creation
           and Galicia regions of northern          from Telefónica while Euskaltel          and R’s previously addressable           through the combination of the
           Spain.                                   is supplied by Orange.                   market, and a combined sub-              three independent Northern
              Euskaltel will take 100%                 For Zegona the deal repre-            scriber base of about 800,000.           Spanish cablecos. This transac-
           control of Telecable for €686            sents a premium of 41% on its            The operators had consolidated           tion turns that vision into reality
           million including an estimated           share price and gives a return of        revenues of €701 million and             and provides the opportunity for
           €245 million in debt in a deal           42% to shareholders on their in-         EBITDA of 346 million, with              significant value gain through
           that will see Zegona become a            itial investment in the company.         free cash-flow of €224 million.          delivering the high level of syn-
           15% shareholder in the Basque               Zegona will have one seat on             Euskaltel Group chairman              ergies available and from the
           operator, with one seat on the           the board. The combined opera-           Alberto García Erauzkin said             increased strength of the com-
           board. Euskaltel may make an             tor will also create a new strategy      that the group’s “intention is to        bined business. Being the lead-
           additional payment of €15 mil-           committee comprising one rep-            maintain each of the companies’          ing regional operator in Spain,
           lion dependent on the future             resentative each from Zegona,            values, such as the trademarks           Euskaltel is very sensitive to the
           performance of Telecable.                Kutxabank and Corporación                and the people’s talent, as they         local needs in Asturias and we
              Zegona will receive €186 mil-         Financiera Alba, the company’s           are the key of their success”.           know will provide great support
           lion in cash along with €255 mil-        main shareholders. The com-              Erauzkin said that “this trans-          to the Telecable business and
           lion worth of Eusklatel shares at        bination of Euskaltel, R and             action completes the full cable          team. fix-sell’ strategy.”

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                                                                                                                                                                       9
p04-06,08-09 DTVE News Digest MayJun17v5st.indd 9                                                                                                                      19/05/2017 19:06
Technology focus > Virtual Reality                                                                                                  Digital TV Europe
                                                                                                                                               May/June 2017

            Virtual revolution
             The nascent virtual reality market is slowly
             coming of age, with a new crop of VR
             production companies helping to define
             what immersive content looks like today.
             Andy McDonald finds out more.

          While              it is still early days for
                             virtual reality, a flurry of
          recent activity hints at how far this space still
                                                              2017, while CCS Insight claims that the total
                                                              VR device market – both smartphone VR and
                                                              dedicated VR – will be worth US$1.5 billion in
                                                                                                                players to find out how the content they are
                                                                                                                making is helping to define the VR industry
                                                                                                                today.
          has to grow. In the past month alone, Google        2017, rising to US$9.1 billion by 2021.
          announced it first standalone Daydream VR              On the content side of things, some of the
          headsets, VR technology company Improbable          more established players in this still young      Rewind
          raised US$502 million (E450 million) in             space, like St Albans-based Rewind, are
          a Series B funding round led by SoftBank,           involved in all aspects of VR – from interative   While many VR companies operating today
          and Facebook unveiled a new VR app for              games-engine driven work, to mixed reality,       are rooted in 360° video, UK-based Rewind
          communicating with friends, called Facebook         and 360° video. However, there is also an         takes a more holistic view of the virtual reality
          Spaces.                                             emerging trend of talent passing from the         market. Rewind founder and CEO Sol Rogers
             Market predictions for the space have            traditional TV world over to VR. The people       describes a space that ranges from desktop
          also been bullish. IDC predicts that total VR       behind production outfits Parable VR, VR City     browser-based 360° video, delivered through
          headset device shipments will grow almost           and Mandt VR are all examples of TV experts       YouTube and Facebook, at one end of the scale,
          tenfold from 10.1 million units in 2016 to 99.4     turning their hands to immersive content. For     to game-engine driven, fully interactive and
          million units in 2021. Greenlight Insights          the most part, their focus so far has been on     fully immersive VR delivered through high-
          believes that total virtual reality revenues will   narrative-led 360° video.                         end devices like the HTC Vive or Oculus Rift
          reach US$7.2 billion globally by the end of            Digital TV Europe spoke to some of these       at the other.

                                                                                                                            Visit us at www.digitaltveurope.net

          10
p10-12,14 VR DTVE MayJun17v4st.indd 10                                                                                                                       19/05/2017 17:58
Digital TV Europe                                                                                        Technology focus > Virtual Reality
          May/June 2017

                                                           as a 360° video version that lives on Facebook.     is fundamentally going to change everything,”
          Rewind created a mulit-platform VR
          experience for recent film Ghost in the Shell.   Describing the work, Rogers says: “It’s not the     says Rogers.
                                                           film, it’s not a trailer, it’s something which         “Sadly, it takes a little bit of expensive
                                                           gives you a glimpse into the universe and it’s      hardware – headsets and PCs – to get us there,
                                                           stand-alone.”                                       so that route is a lot slower than we expected.
                                                              “The first thing that we do with a client is     But it is the one that will win in the long-run.”
                                                           we try to work out what they want first and
                                                           foremost,” says Rogers. “What type of content
                                                           you want to create and really try and work out      Mandt VR
                                                           what the measure of success is.”
                                                              A recent project for Jaguar saw Rewind           TV industry veteran Neil Mandt remembers
                                                           produce a social VR experience at last year’s       a point roughly three years ago when he felt
                                                           LA Auto Show for the launch of its all-             there was “a real problem going on in the
                                                           electric I-PACE concept car. “They wanted           industry”, a sense that the “can-do attitude” of
                                                           it to be a launch event to communicate to           the television sector was starting to disappear.
                                                           250 journalists this amazing product in an          It was this instinct that led Mandt to flip his
                                                           amazing way,” said Rogers, explaining the           entire TV production company to focus on VR
                                                           choice of high-end, real-time, interactive VR.      – a medium that, at the time was still only “on
                                                           “The value came from doing it that way.”            the distant horizon”.
                                                              While only a relatively small number of             “If you’d asked me a decade ago where my
                                                           people saw the Jaguar VR experience, the            career would go, I would have said, ‘TV: that’s
                                                           journalists who wrote about it gave the project     what they’re going to put on my tombstone’,”
                                                           a wider reach. “If they [Jaguar] produced a         says Mandt. However, what he perceived as a
                                                           360° video, they could have got a lot of users,     shift in the industry – where deals were getting
                                                           a lot of people seeing it on Facebook and           harder to close and more work and edits were
                                                           YouTube. But it actually wouldn’t have been         being demanded for commissioned projects –
                                                           much different from producing just a highly         gave him pause for thought.
                                                           polished 2D film,” says Rogers.                        “At the time, I didn’t know that this whole
                                                              Thinking about the development of the VR         problem was because of the cord-cutting.
                                                           industry to date, he claims that companies          Nobody knew it. It was like being in a
                                                           have already had to take a change of tack.          recession, but you don’t know until you’re six
                                                           “Brands and agencies were enjoying their free       months into it,” says Mandt. Looking to the
                                                           PR push that they got about being the world’s       early-stage VR market, where the content was
                                                           first VR something – ‘insert brand’, ‘insert        “not just bad, it was almost unwatchable,”
                                                           product’. That all went away last summer.           he decided to be among the first clutch of
                                                           Now it’s more about quality of returns.”            companies to compete in this space.
                                                              While the number of eyeballs watching a             Mandt’s roots in TV stretch back to his
                                                           video is still important, Rogers says that the      university days, when winning a College
             “We’re one of the few companies globally      transformative effect of experiencing high-         Emmy at 19 landed him a job as an NBC
          that fit the full umbrella of content,” says     end VR communicates a message in more               reporter aged 20. His career after that point
          Rogers. “When we start working with clients      powerful way than by watching something             included producing the OJ Simpson criminal
          and brands, we are not selling them [on          on TV or via YouTube. “For me 360° video is         trial for ABC News, producing the Sydney
          the idea that], ‘we’ve got a box full of these   something as a necessary transition, because        Olympics for NBC and creating what he
          things, so they’re going to be the answer for    it’s fantastic for mobile,” says Rogers. “There     estimates to be around 3,000 episodes
          everything’. We’re going ‘well what are you      are 1.9 billion smartphones in the world, all       of television though his 2001-established
          trying to get out of this?’”                     of them can access 360 video and you don’t          production company, Mandt Bros.
             A look at some of Rewind’s recent projects    have to have a headset to view it.” However, he        His Mandt Bros. credits include ESPN
          gives you an indication of the scope its work.   claims that this is a “pale comparison” to a full   series Jim Rome is Burning, Syfy Channel
          It recently produced a cross-platform VR         VR headset experience.                              series Destination Truth, and Food Network
          experience for Hollywood movie Ghost in the         “The real-time stuff on the Rift, the Vive,      series The Shed. Along the way he has also
          Shell in partnership with Oculus, Paramount,     the Playstation VR – game-engine driven,            produced a handful of films – including the
          Dreamworks and US-based VR studio Here           where you have control, where you are part          2014 Walt Disney Pictures feature Million
          Be Dragons. Made in just seven weeks, the        of the world and have interactivity – that’s        Dollar Arm, and most recently a Burt Reynolds
          experience was available on Rift as a “super     new and that’s a lot slower for the uptake. But     movie called Dog Years, which played at this
          interactive”, high-end VR experience; as a       once you’ve tried it, you understand that it’s a    year’s Tribeca Film festival.
          semi-interactive experience for Gear VR; and     different medium, a different art form, which          Leaving TV behind and setting up Mandt

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                                                                                                                                                           11
p10-12,14 VR DTVE MayJun17v4st.indd 11                                                                                                                      19/05/2017 17:58
Technology focus > Virtual Reality                                                                                                     Digital TV Europe
                                                                                                                                                  May/June 2017

          VR was no small undertaking. Mandt                   the camera the Medusa because it literally has      engagement in order to sustain audience
          invested in new cameras, new computers and           cables coming out of it all over it.”               interest. There was some of that coming
          new editing systems for the post-facility at his        Looking ahead, Mandt believes that the VR        through, but not much. That’s why we
          existing studios in Hollywood. He also had           industry is two to five years away from going       decided to do it at that point. We felt like this
          to learn a new production language for 360°          mainstream. In two years he predicts VR will        was the beginning of a genuine new phase –
          content – covering camera placement, sound           be a “cool thing” that people will be aware of,     of a new medium and it was an opportunity
          design and editing techniques.                       but only those in the know will really use. In      to get in early and we felt excited enough to be
             “There’s storytelling that exists within 2D       five years, he predicts it will be the equivalent   willing to abandon our previous careers and
          media, whether it’s on a mobile phone or a           of where we are today with the smartphone.          transfer our skills across.”
          computer, where I can tell your brain, without       “I don’t see anything slowing it down at this          Between January and the summer of 2016
          even sound, exactly what’s happening,” says          point.”                                             Wise and Minter-Green worked out a business
                                                                                                                   plan and began seeking investment, holding
                                                                                                                   talks with a range of companies and individuals
                               “If you’d asked me a decade ago where                                               between October and January 2017. Wise says
                                                                                                                   that ultimately they believed “we’d be in a
                               my career would go, I would have said: ‘TV:                                         stronger position with organisations who also
                               that’s what they’ll put on my tombstone’.”                                          create and commission content, and have an
                                                                                                                   understanding of content”.
                                                                                                                      Parable’s first work was Ocean: Mystery
                               Neil Mandt, Mandt VR                                                                Corals, a 360° tour of the corals of Palau in
                                                                                                                   the Western Pacific that was made for The
          Mandt. “That storytelling is impossible to tell                                                          Economist with brand support from Swiss
          in VR because you can’t cut like that. You can’t     Parable VR                                          watch company Blancpain.
          push in and zoom. So there is whole new                                                                     The company has also recently worked on
          storytelling that needs to happen.”                  Launched in March this year, London-based           a brand-funded project, shot in Bermuda,
              After doing a handful of videos, Mandt           Parable VR was born out of the combined             focused on the America’s Cup yacht race.
          and his partner Gordon Whitener last year            television and commercial experience of its         This produced three immersive ‘mini
          raised US$10 million with plans to up their          founders, and has attracted solid industry          documentaries’, which Minter-Green says
          production rate. “We brought in producers            backing. The company was set up by                  point to “all the things that make this medium
          who were from traditional television and             Nicholas Minter-Green, the former president         really exciting, because it allows privileged
          started training them and making shows. We           of Economist Films, and David Wise, the             access, geographic transformation, some
          did a show with [comedian] Tom Green, we             former director of programmes at The Garden         speed and sensation.”
          did some travel shows and some sports shows          Productions – the company behind shows                 Next up is a broadcaster-funded piece,
          ­– a variety of different things. That then led us   like 24 Hours in A&E. Channel 4 invested in         which Wise describes as “pure computer-
           to contract work for some big brands like the       the business through its Independent Growth         generated VR”. Talks are also ongoing with
           Pittsburgh Steelers and Disney,” says Mandt.        Fund. The Economist also backed the firm, as        broadcasters and established on-screen talent.
              He soon realised that to make money in this      did TV industry veteran and Studio Lambert             “Every single broadcaster I would want to
           space, the key would be to replicate the old TV     CEO, Stephen Lambert.                               be working with are either thinking about, or
           model by making “volume VR” – something                Speaking to Digital TV Europe at Parable’s       are already, commissioning VR,” says Wise.
           that could be achieved through 360° video.          shared office space in London’s Kings Cross,        “It will come down to how audiences engage
           “Everyone has a smartphone in their pocket.         Wise explains that the decision to form the         – do viewers come to it in significant numbers
           There’s two billion of them in the world. So        business came about last January after a
           we said ‘alright, what 360° video can we make       Minter-Green, while still at The Economist,
           that we can make inexpensively that works           went on a trip to the West Coast of the US
           within the limitations of both VR and 360°’?”       and the main talking point among all the tech
              What followed was a deal with US                 companies there was VR – despite a limited
           podcasting company PodcastOne, which                pool of compelling VR content.
           will soon see the launch of a PodcastOne               “We weren’t the first to spot it, but we felt,
           VR platform that will house 1,000 pieces of         when we looked what was out there, there
           content. Mandt claims this will represent “the      was a lot of good content but it was lacking
           most serialised VR 360° content anywhere”.          narrative,” says Wise of their thinking at
           To achieve this, his team built a custom camera     the time. “Our belief, in the worlds that we
           rig at the PodcastOne studios that they could       came from, was that you need narrative and
           access remotely and developed live stitching
           capabilities for the content. “Necessity is the     Parable’s first work was a 360-degree tour of
           mother of invention,” says Mandt. “We call          the corals of Palau in the Western Pacific.

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p10-12,14 VR DTVE MayJun17v4st.indd 12                                                                                                                          19/05/2017 17:58
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