#VIVAVETRO! - THE VENICE GLASS WEEK
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#VivaVetro!
About The Venice Glass Week
Founded in 2017, The Venice Glass Week is an international festival
dedicated to celebrating, supporting and promoting the art of glass-
making: the artistic and economic activity for which the Lagoon City
of Venice has been renowned around the world for over 1000 years.
The fifth edition will take place from 4th to 17th September 2021,
featuring a programme of exhibitions, demonstrations, guided tours,
conferences and more. For the first time, the Organising Committee
has decided to extend the festival to a two-week period, aiming to
enable the public to participate in a safe and socially-distanced
manner in the many events scheduled to take place around the city
this September.
The “hashtag-title” of the 2021 festival is #VivaVetro!, intended to
convey a message of positivity, fortitude and support for the world of
glass, especially in light of the challenges of the past year.
The 2021 festival will build on the success of previous editions such
as that of 2019, which featured over 200 events in more than 100
different venues, attracting an audience of 103,000 visitors from
Venice, elsewhere in Italy and abroad. The festival will also build on
the significant achievements of the 2020 edition when, in spite of the
severe challenges caused by Covid-19, The Venice Glass Week’s
Organising Committee and participants succeeded in realising an
edition that featured 215 events around the city and online, with an
audience of 62,000 visitors: a sure sign of the resilience, dynamism
and vitality of Venice’s cultural sector, and a strong indication of the
local and international interest in the field of glass.
the Venice glass week 1 4 th – 17 th September 2021
Organising Committee
The Venice Glass Week is a non-profit initiative, organised by a
committee made up of Venice’s Town Council and three of the city’s
principal cultural institutions with considerable experience and
expertise in the field of glass – Fondazione Musei Civici di Venezia,
Fondazione Giorgio Cini - LE STANZE DEL VETRO and Istituto Veneto
di Scienze, Lettere ed Arti – together with Consorzio Promovetro
Murano, the organisation that serves as the guardian of original
Murano glass production and manages the Vetro Artistico® Murano
trademark of the Veneto Region.
Since 2018 the festival has officially been designated by the Veneto
Region as one of the “Major Events” of the territory.
the Venice glass week 2 4 th – 17 th September 2021
Events staged by the Organising
Committee
At the core of The Venice Glass Week’s programme is a series of
events staged by the Organising Committee. Often realised in
collaboration with the festival’s network of sponsors and partners,
these initiatives – designed to enlighten and inspire, as well as entice
and entertain – aim to showcase and promote the art of glass-making
to the broadest possible public.
Highlights of the 2020 event series organised by the Committee
included:
Conversations on Glass by Apice: Online panel discussions about the
world of glass, involving high-profile speakers from Italy and abroad.
The Floating Furnace: Outdoor glass-making demonstrations by
Murano Glass Masters onboard a floating barge that toured some of
the most iconic locations around the city and lagoon.
TVGW Tours by Nexa: Expert-led guided tours around some of the
furnaces, ateliers and workshops of Murano and Venice, with on-site
glass-making demonstrations.
Kids Programme by Artsystem: Special glass-focused events for
children and families, bringing the magic of glass-making to life for
audiences young and old.
the Venice glass week 3 4 th – 17 th September 2021
Events organised by Festival
Participants
In addition to the initiatives arranged by the Organising Committee,
The Venice Glass Week acts as an umbrella platform for a rich and
extensive range of events and projects organised by other institutions,
companies and individuals from Venice, further afield in Italy and
abroad.
Festival participants range from world-renowned artists and glass
masters to leading museums, institutions and private collectors, as
well as historic glass furnaces, cutting-edge design practices,
pioneering art schools, up-and-coming designers, distinguished
academics and authors, and many more.
Organisations and individuals wishing to be considered for inclusion in
the festival are invited to submit an application for review by the
Curatorial Committee, which consists of experts in the field of glass at
an international level.
the Venice glass week 4 4 th – 17 th September 2021
Festival Programme
The festival’s programme features a diverse array
of events and projects relating to both historic
and contemporary artistic glass.
The 2020 edition included 215 events organized
by 135 participants in 125 different locations:
99 Exhibitions & Installations 26 Inaugurations and Parties 24 Demonstrations and
Workshops
21 Guided Tours 19 Online Events 12 Conferences and Award
Ceremonies
7 Leisure Activities 6 Performances & Film 1 Night Run
Screenings
the Venice glass week 5 4 th – 17 th September 2021
Event Venues
Events and projects are staged in a wide variety
of venues around Venice, Murano and Mestre, as
well as online. Past venues have included:
Museums & Institutions Furnaces & Factories Hotels, Bars & Restaurants
Historic Buildings Outdoor Spaces Showrooms & Studios
Galleries & Shops Churches & Cloisters Theatres & Cinemas
the Venice glass week 6 4 th – 17 th September 2021
The Venice Glass Week HUB
At the heart of the festival is The Venice Glass Week
HUB, situated on the first floor of Palazzo Loredan,
home to the Istituto Veneto di Scienze, Lettere ed Arti.
Each year the HUB hosts a series of installations of
glass artworks by artists and designers aged 36 and
over, who have either applied, or been invited by the
HUB curators, to exhibit.
the Venice glass week 7 4 th – 17 th September 2021
The Venice Glass Week HUB Under35
Located in the ground floor galleries of Palazzo Loredan, The Venice
Glass Week HUB Under35 showcases a series of installations of glass
artworks designed and realised by young artists and designers aged
between 18 – 35, who have either applied, or been invited by the
HUB curators, to exhibit.
All exhibitors within The Venice Glass Week HUB Under35 are
automatically considered as candidates for the Autonoma Residency
Prize, which enables the winner to undertake a two-month residency
at Pilchuck Glass School in Seattle, USA.
The Prize is promoted by LagunaB through the Autonoma project, in
association with Pilchuck Glass School.
the Venice glass week 8 4 th – 17 th September 2021
Audiences
Now in its fifth edition, The Venice Glass Week has become firmly
established as one of the highlights of the city’s cultural and social
calendar, as well as a significant fixture in the annual international
agenda of glass and design events.
Events are aimed at a broad spectrum of local and international
audiences, ranging from connoisseurs and collectors to industry
professionals and academics, as well as students, families,
enthusiasts and people as yet unfamiliar with the world of glass.
The 2019 edition attracted over 103,000 visitors from Venice, Italy and
abroad, and in 2020 – despite the serious complications and
restrictions caused by Covid-19 – the festival was attended by more
than 62,000 people.
the Venice glass week 9 4 th – 17 th September 2021Prizes
Three prestigious prizes will be awarded during the 2021 edition
of the festival:
The Venice Glass Week Prize
Awarded to the best project in The Venice Glass Week.
Autonoma Residency Prize
Promoted by LagunaB through the Autonoma project, in
association with Pilchuck Glass School. Awarded to an artist or
designer aged 18-35, participating in The Venice Glass Week HUB
Under35.
Glass in Venice Prize
Organised by the Istituto Veneto di Scienze, Lettere ed Arti
and the Fondazione Musei Civici di Venezia.
Awarded to glass artists and masters who have outstandingly
distinguished themselves with their work in the Muranese
tradition or in other schools and techniques.
the Venice glass week 10 4 th – 17 th September 2021What our Participants Say
“Numerous exciting and interesting initiatives that have enriched
Venice and enabled its residents and visitors to take part in innovative
events focused on glass and its many forms.”
Peggy Guggenheim Collection
“The Venice Glass Week has reignited interest in Murano glass
amongst designers, artists, decorators, architects and collectors from
all over the globe. It’s making the world see that Murano is very much
alive, and that working with Murano Masters and their furnaces is not
only possible but an extraordinary thing.“
GIBERTO
“The Venice Glass Week is reconfirmed as the best platform for
glassmaking, from the traditional to the contemporary.”
Michela Cattai
“A greatly rewarding experience!”
Fondazione Berengo
“An effective local and global network for the international promotion
of glass and the city of Venice.”
Veniceartfactory
“The Venice Glass Week is becoming, every year, a fundamental point
of reference in the world of glass.”
Salviati Srl
“For anyone working in the field of glass, it’s essential to participate in
this festival. Exhibiting in this incredible event provides a window to
the world.”
Desiree Sessegolo
the Venice glass week 11 4 th – 17 th September 2021OPULENT. Über ganz Vene-
dig waren historische Loca-
tions der Glaswoche verteilt.
KUGELIG. Die Serie „Bolle“
von Tapio Wirkkala für die
Glasmanufaktur Venini.
What the Press Say
The festival has received a wide spectrum of positive local, national and
Fotos: Michela Cattai, Venice Glass Week 2019, Foto Op-Fot; Thomas Stearns, Cylindrical vaseand Cappello del doge[‘Doge’s Hat’] in glass with doubleincalmo, 1961-62, RobBeyer Collection; Tapio Wirkkala, BolleTapio Wirkkala Rut Bryk Foundation’s Collection/EMMA-Espoo Museum
BEMÜTZT. Objekte von Tho-
mas Stearns waren auf San
international media coverage.
Giorgio Maggiore zu sehen.
Glasige
Blicke
Neue Akzente im Umfeld traditionellen
Handwerks setzte zuletzt die dritte
“That last year’s festival won hearts and minds was evident from the
packed events, positive media coverage and general enthusiasm
Glass Week in Venedig.
BENVENUTI. Das Duo Drage
Text: Sabine B. Vogel & Aurel gestaltete die Lounge
der Nomad-Designmesse.
among Venetian residents [...] It looks as though The Venice Glass
of Modern ArtFoto/Photo: Matti Silvennoinen; Installation Ormeggi von Draga & Aurel als Empfangsensemble der NOMAD Venedig Designmesse. Foto Filippo Bamberghi
Week is inscribing an equally permanent presence on the lagoon city’s
time-honoured landscape.”
Rachel Spence, Financial Times
“If, on the other hand, you go to The Venice Glass Week…you can be
sure to see real Venetian glass because there will be over 100
82 Schaufenster
exhibitions, all focusing on the best of 20th and 21st-century production.
sfen 27.09.19 sfen-Glass.indd 82 20.09.2019 11:21:39
Commercial spaces and the not-for-profits are aiming to show the
range and quality of glass, from sculpture, vessels and architect-
designed lighting to beads to micromosaics.”
Anna Somers Cocks, The Art Newspaper
“A unique opportunity to learn all there is to learn about the art of
glass is being offered in Venice by The Venice Glass Week: around
150 events scattered throughout the whole city are reviving the glass
culture that is in the DNA of the Lagoon.”
Rocco Moliterni, La Stampa
“Today with the depopulation of Venice, Murano has about four and a
half thousand inhabitants, and it has therefore become essential for
the island to enhance and maximise its institutions and unique
aspects, and to take advantage of the opportunities offered by
globalisation. This is why collaborations with foreign universities such
as the American Glass Art Society, the Murano Prize, the artist
residencies and the Glass Week can enable glass art to evolve and
progress in the 21st century, in a manner that is compatible with the
new demands of globalisation.”
Manuel Orazi, Il Foglio
the Venice glass week 12 4 th – 17 th September 2021How the Festival is Promoted
The Venice Glass Week is promoted via a dynamic marketing and press
campaign coordinated by the festival’s communications and PR office,
CASADOROFUNGHER Comunicazione. Additionally, all participants are
encouraged to promote their individual events via their own marketing
channels, to ensure maximum visibility and attendance.
Highlights of the 2020 marketing campaign included:
Vaporetto Tram
Information Tent in Venice Website Posters Totems
Flyers Tote Bags Banners Stickers
Information Point on Murano Film Maps Social Media & Instagrammers
the Venice glass week 13 4 th – 17 th September 2021What are the advantages of
participating in The Venice Glass Week?
There are many potential benefits of participating in The Venice Glass
Week.
Attract new audiences thanks to your presence on the festival
website, social media channels and printed map, 30,000 copies of
which will be printed and distributed in strategic locations around
Venice, Murano and Mestre. The festival is set to coincide with a
number of other major cultural events such as the Venice Architecture
Biennale, the Venice International Film Festival and Homo Faber:
Crafting a more human future at the Fondazione Giorgio Cini – which
The Venice Glass Week is pleased to be partnering with in 2021.
Gain media exposure via inclusion in the festival Press Kits, which will
be distributed – physically, Covid-19 permitting, or digitally – to a wide
range of local, national and international journalists.
Maximise your visibility via the marketing collateral provided to each
participant, including festival posters and vinyl signage.
Help to support and sustain the tradition of glass-making in Venice
and Murano, an activity for which the city has been famous around
the world for over 1000 years.
Align yourself with the festival’s emphasis on quality, authenticity and
excellence in glass-making, achieved through the expert-led selection
process.
Associate your name with the many other prestigious organisations,
institutions and individuals participating in the festival.
the Venice glass week 14 4 th – 17 th September 2021How to participate in The Venice
Glass Week 2021
1. Organise an event or project during the festival
We warmly welcome applications from any Italian or international
organisation, institution, company or individual wishing to organise an
event or project relating to artistic glass.
All applications will be evaluated and selected by a Curatorial
Committee. It is free to apply, and there is no general participation fee
for taking part in the festival***. However, participants are responsible
for all costs relating to the planning and realisation of their individual
events and projects (eg transportation and installation of artworks,
insurance, hire of venue if relevant).
In general, it is the responsibility of participants to find a suitable
venue for their event or project, though for participants who are not
resident in Venice, the Festival Coordinator may be able to offer
assistance.
If you would like to apply to organise an event or project during The
Venice Glass Week 2021:
- Consult the “Conditions of Participation” (available to download via
https://www.theveniceglassweek.com/en/applications/)
- Compile an online Application Form with details of your proposed
event or project (also available via
https://www.theveniceglassweek.com/en/applications/)
- Submit your Application online, and send a selection of 3-6
supporting images to info@theveniceglassweek.com.
DEADLINE FOR APPLICATIONS: FRIDAY 9th APRIL 2021.
the Venice glass week 15 4 th – 17 th September 2021How to participate in The Venice
Glass Week 2021
2. Apply to exhibit in one of The Venice Glass Week HUBS
Any artist or designer working in artistic glass is welcome to propose
an installation of their work for inclusion in The Venice Glass Week
HUB (candidates must be aged 36 and over) or The Venice Glass
Week HUB Under35 (candidates must be aged 18-35). For more
information please consult the “Conditions of Participation” (available
to download via https://www.theveniceglassweek.com/en/
applications/).
If you wish to apply for inclusion in one of The Venice Glass Week
HUBS please fill in the standard Application Form for The Venice
Glass Week (available via https://www.theveniceglassweek.com/en/
applications/).
*** Please note that exhibitors within The Venice Glass Week HUB
(artists and designers aged 36 and over) are required to pay a fee of
€500 inc. VAT as a contribution towards the cost of Exhibition
Staffing, Signage and Lighting.
This fee does not apply to artists and designers exhibiting within The
Venice Glass Week HUB Under 35.
Exhibitors in both HUBS will be responsible for all costs relating to the
production of their works, transportation to and from the venue,
installation and de-installation, and insurance of their works whilst in
transit and on-site.
DEADLINE FOR APPLICATIONS: FRIDAY 9th APRIL 2021.
the Venice glass week 16 4 th – 17 th September 2021How to participate in The Venice
Glass Week 2021
3. Host an event or project during the festival
Some candidates who apply to take part in The Venice Glass Week
do not have a venue for their proposed events or projects, which may
include exhibitions, installations, conferences or other initiatives. As
such, we are also looking for potential venues and spaces of all sizes
to host events and projects during the festival, ranging from whole
buildings and large rooms to smaller spaces such as display cases
and window vitrines. Please kindly note that in general we are only
looking for spaces that are available free of charge.
If you are interested in offering your venue or space to host an
exhibition, installation or other event during The Venice Glass Week
2021:
• Please email info@theveniceglassweek.com with a brief
description of your venue / space. If possible, please indicate the
size of the venue / space, and attach photographs.
• If your venue / space is suitable, we will be delighted to send you
details of participants who are looking for locations for their events
or projects.
• If you identify a participant whose event or project you would be
happy to host, we would then put you in touch directly with the
participant in question, in order to discuss and organise all
practical and logistical aspects of the event or project directly
together.
the Venice glass week 17 4 th – 17 th September 2021Get in touch For more information about the festival, please visit www.theveniceglassweek.com or contact: Camilla Purdon Festival Coordinator info@theveniceglassweek.com
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