Vodafone Turkey 2019 Sustainability Report
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Vodafone Turkey 2019 Sustainability Report
İçindekiler İçindekiler
03 Message from CEO 22 Women’s Empowerment 44 Our Employees
Vodafone Against Domestic Violence Equal Opportunity and Diversity
04 About the Report
Easy Rescue Digital Employee Experience
05 Vodafone Turkey Equalmeter Talent and Performance Management
Vodafone in Figures First 6 Years Employee Engagement and Volunteering
Vision, Mission, Values Women First in Entrepreneurship
53 Responsible Business and Value Chain
Our Financial Performance
and Economic Impact 28 Energy Innovation Supply Chain
Sustainable Business Strategy
Climate Change and Energy Management Occupational Health and Safety
Waste Management Human Rights
16 Digitalisation
Our Contribution to Circular Economy Corporate Governance
Vodafone Vitrin
Data Security
OKSIJEN
39 Youth Skills and Jobs Mobile Devices, Masts and Public Health
ITU Vodafone Future Lab
Coding Tomorrow
FreeZone Studio
#BuMamaBenden - A Tweet to Feed 65 Vodafone Turkey Foundation
My Vodafone App
Future Jobs Finder: What Will You Be?
Mobile Financial Services 67 Appendices
Learn Technology From the Expert
Digital Score Application
Women’s Internship Programs in
V-Life Technology and Sales
Other Practices Dreams Academy
E-Sports
Vo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Message from CEO contribute to Sustainable Development Goals and carry out purpose-led
operations. We continue to develop products, services and projects for Women’s
We consider Vodafone’s role in the
Empowerment, one of our areas of focus. We touched the lives of 54,000 women
economy and society from a broad
until today with the Women First in Entrepreneurship project that we launched
perspective. The most important
building block of our redefined to support female entrepreneurship. We issued Procedure on Fighting against
worldwide business culture is to be a Domestic Violence to create awareness regarding violence in the family and to
purpose-led company. Our goal is to support our employees. Training young people to ensure they have the digital
connect people for a better future. skills required by this age is crucial for sustainable development. We continue
Using our core business, we aim to programs such as Discover focused on the Youth Skills and Jobs. The Coding
create a digital society that supports Tomorrow project, launched to introduce coding to children, completed its second
socioeconomic development, embraces everyone, and cares about the future of year and reached 43,000 children. We invest in Energy Innovation to fight against
our planet. From this perspective, we made a promise to the whole world: We will climate change and improve waste management. We reduced our energy density
improve the lives of 1 billion people and halve our environmental impact from our by 64% within the last two years by improving the energy efficiency in our base
operations by 2025. We believe that a sustainable environment is critical to society stations with the use of latest technologies. In Adana Cloud Technology Centre, 3
and future generations. Accordingly, we made sustainability an essential part we implemented the largest solar energy plant in Turkey to directly energize
of our business. The products and services that we develop focus on improving a data centre.
the quality of life, making life easier and fully integrating with the age of digital
economy. We are pleased to present our Sustainability Report covering all such efforts
carried out in line with our main principles of transparency and accountability. As
This year, we developed Vodafone Turkey Sustainability Narrative to guide our Vodafone Turkey, we will continue our projects and investments for a sustainable
sustainability efforts and to optimize the use of our potential to create value for future. I thank all our stakeholders that contribute to these goals.
the stakeholders in our industry. We established a Sustainability Committee in
charge of spreading this narrative that is fully aligned with our material issues to
all divisions of our company, executing the sustainability strategy and carrying out Colman Deegan
respective projects. This Committee and its Work Groups will enable us to both CEO , Vodafone Turkey
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation Appendices
Vo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t 102-45
About the Report
In Vodafone Turkey Sustainability Report 2019, we share our
economic, corporate governance, environmental and social
performance during the fiscal year between 1 April 2018 and 31
March 2019. We measure our progress within the framework of
our strategy, developed in line with the Vodafone Group goals.
This report has been prepared according to the core option of
GRI Standards published by Global Reporting Initiative (GRI)
and is structured according to the material issues determined
in line with our sustainable business strategy. While the report
is a Communication on Progress for the United Nations Global
Compact (UNGC) that we have signed, it also includes our
4
contributions to Women’s Empowerment Principles (WEPs) and
United Nations Sustainable Development Goals (SDGs).
You can contact surdurulebilirlik@vodafone.com for your
questions and remarks about the report.
1
Vodafone Turkey refers to the total of Vodafone Telekomünikasyon A.Ş., Vodafone Dağıtım Hizmetleri
A.Ş., Vodafone Teknoloji Hizmetleri A.Ş. (OXYGEN), Vodafone Net İletişim Hizmetleri A.Ş., Vodafone
Holding A.Ş., Türkiye Vodafone Vakfı, Vodafone Bilgi ve Iletişim Hizmetleri A.Ş., Vodafone Elektronik Para
ve Ödeme Hizmetleri A.Ş. and Vodafone Mobile Operations Limited. Vodafone Mobile Operations Limited
(Turkish Republic of Northern Cyprus) is only included in the Report while disclosing
financial performance.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation Appendices
Vo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Vodafone Turkey Vision
Leading the digital transformation in Turkey.
Mission
To be a more agile and faster company which is also lean and ready for the
digital future in regard to our employees and customers.
Vodafone in Figures
Values
We provide fast, high-quality, simple and reliable services to enhance our
23.7 Million 27% increase 3 885,000 customers’ lives and to support them in enjoying diverse opportunities and
Mobile Customers Fixed Broadband Customers realize their potential.
TRY 1.5 Billion TRY 10.5 Billion As an international company with local roots, we are within the body of Vodafone
Investment Group, one of the largest telecommunication companies across the globe. We 5
Organic Service Revenue
are a customer-oriented, innovative and competitive company. With our vision
TRY 4 Million2 3,137 to lead the digital transformation of Turkey, we support the individuals and
Social Investment Employees institutions to prepare for the digital codes of the future. Our strategy is based on
deepening the customer experience, offering the best gigabit networks, scaling
1,040 540 our platforms, thinking “digital first”, radically simplifying, and adopting agile
Stores Vodafone Turkey Volunteers ways of working.
TRY 15.3 Million 4.077.422,49 TL
2
17% increase 4
3
compared to the previous year
4.5G Customers 4
compared to the previous year
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation Appendices
Vo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
BEETECH 2018 Technology Awards MediaCat Felis Awards
“Intellectual and Industrial Property 9 Felis Awards in 6 branches and 14
Rights” Award in “Large Scale Achievement Awards in 8 categories
Company” category with OKSIJEN with important projects including
Equalmeter
Aw a r d s
Kristal Elma Awards 2018 Spotlight Awards - Global
6 Crystal, 3 Silver, 7 Bronze and 1 Communications Competition
Press Award for products and services Gold Award in
including the Vodafone Pet Tracker “Sustainability Report” category
6
The Mobile Marketing Association Stevie International
(MMA) Smarties Awards Business Awards
13 awards for products and 1 Gold Stevie and 3 Silver Stevie
applications including the Vodafone Awards for our efforts including
IoT Smart Watch the Sustainability Report and the
“Life Stages” study of our Human
Resources department
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation Appendices
Vo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
We are among the Our Financial Performance and Our Contribution to Public Policies
biggest foreign direct Economic Impact Public policies in the telecommunication industry
investors in Turkey. We We are among the biggest foreign direct investors in should be developed in line with the technological
continued to offer our Turkey. We also continue our strong growth with the developments and to enable healthy competition. We
services to millions with impact of our “We are the Digital, We are the Future” assume responsibility for this objective, and follow the
program aiming to become a more agile, faster, simpler respective regulations both in the world and Turkey closely.
an investment of TRY 1.5
digital company. We exchange information with regulatory bodies, public
billion and to support
institutions, non-governmental organisations and the
Turkey’s economic
Our goal is the end-to-end digitalisation of Turkey. Within public to contribute to the welfare of consumers.
development.
the scope of this goal, we offered our services to millions
with an investment of TRY 1.5 billion in the fiscal year To this end, we endeavour to;
of 2018/19. We continued to support the economic Identify the best policies based on international examples
development in Turkey with the taxes paid through the by reviewing the existing regulations,
7
customers that benefit from our services (VAT, special Increase the global competitiveness of Turkey by
communication tax etc.). encouraging the development of policies that contribute to
its digital transformation,
The organic service revenues reached TRY 10.5 billion Raise awareness regarding the social and economic
with an increase of 14% compared to the previous financial benefits of digitalisation,
year. Earnings Before Interest, Tax, Depreciation and Enable the information and telecommunication industry
Amortisation (EBITDA) reached TRY 3.3 billion with an 18% to have an impact on every fields of the economy and to
increase. The Operational Free Cash Flow was recorded as improve efficiency and effectiveness by facilitating the
TRY 1.9 billion within this period. digitalisation of the economy,
Implement competition policies effectively and oriented to
the purpose,
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation Appendices
Vo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Overcome the legislative obstacles through mutual As Vodafone Turkey, we plan our call centre investments In the city of Van, we have
solutions in order to offer products and services benefiting in a way that it contributes to economic and social invested approximately
social welfare and development, development, and we try to generate employment TRY 61 million in 5 years,
Take steps for the legislation amendments required to opportunities to the youth. We employ almost 5,000
providing employment
facilitate the new generation technology to meet the people at our call centres founded all around in Turkey,
opportunities to 505
customers, such as Istanbul, Ankara, Izmir, Samsun, Konya, Şanlıurfa,
people in 13 stores.
Encourage investment, R&D and innovation in fixed and Afyon, Malatya, Elazığ and Adana with an investment
mobile broadband infrastructure, network and services, amount totalling up to almost TRY 900 million.
Use limited resources, particularly with frequencies,
effectively and efficiently. We opened our 11th call centre in Van in 2018. Almost 380
young individuals are working at the centre launched with
Our Contribution to Local Employment world-class technologies and a total investment close to
We contribute to the economy while creating benefits for TRY 10 million, and 64% of the workforce is composed of
society with our products and services. Local job creation is women. Our centre has the capacity to respond to monthly 8
an important part of our economic impact. 2,25 million, annually 27 million minutes of calls, and
responds to 9% of the call received by Vodafone Turkey
At Vodafone Turkey, we directly employ 3,137 employees Customer Services. We aim to help the young population
and support local economic development through our of the region achieve their career and future goals with
operations in different regions of Turkey. Considering this call centre investment. Furthermore, we opened 16
the indirect employment generated through suppliers, kindergartens in Van with the First Step to Future project
store and outsourced employees, we offer employment in cooperation with Ministry of National Education and
opportunities to more than 40,000 people in total. Mother Child Education Foundation (AÇEV), enabling 1,930
children in Van to receive pre-school education until today.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation Appendices
Vo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Sustainable Business Strategy Sustainability Management
As Vodafone Turkey, we lead digital Within the scope of our sustainability strategy, we designed
transformation, and impact the lives of Our purpose is to connect everybody to
a regular management structure within the company
individuals and organisations directly and live a better today and build a better tomorrow in order to encourage different divisions to embrace
indirectly. We are preparing society to a this subject. We established an organisational structure
better future. We focus on areas in which including a Sustainability Committee and Working Groups
Transformation Areas
we can most effectively use the value to ensure a systematic sustainability management.
creation potential of our industry. The Directly reporting to the CEO and composed of potentially
Sustainable Business Strategy developed Women’s Energy Youth Skills three working groups, the Sustainability Committee
Empowerment Innovation and Jobs
by the Vodafone Group guides our takes decisions within the framework of our sustainability
sustainability efforts. We determined our strategy, monitors the progress in targeted areas, and
sustainability road maps in the fields of develops large scale projects that are in line with the goals
Digital Society, Inclusion for All and Planet of Vodafone Group and Turkey.
considering our material issues defined 9
Our Transparency Areas
following comprehensive stakeholder CEO
analysis last year. Our objective is to
Tax and Total Supply Chain
pioneer sustainable transformation in the Economic Integrity Coordinator:
industry. And for this goal, we localized Contribution and Safety Corporate Relations Sustainability Committee
Manager
the sustainable business strategy of President: External Affairs Director
Vodafone Group considering the needs, Mobiles, Digital Rights
local requirements and stakeholder Masts and Health and Freedoms
expectations in Turkey, and created
Working Groups
Vodafone Turkey Sustainability Narrative. Principles and Practice
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation Appendices
Vo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t 102-42 102-43 102-44 102-47 102-49
Importance to Stakeholders
Stakeholder Analysis + External Trend Analysis
Vodafone Turkey Material external trends analysis. We also included
Issues and Scope the issues highlighted by international Important Very Important Extremely Important
We care about the impact of our organisations and global sustainability
business on our stakeholders and indices.
our stakeholders’ impact on our
business. We create value through this While analysing the materiality for Technological Innovation
interaction. Focusing on the material Vodafone Turkey;
topics by prioritising them gives us the We investigated the opinions and
Risk and Crisis Management
opportunity to scale the value expectations of the management through Climate Change and Energy
Financial Performance
we create. face-to-face interviews and focus group Data Security and Privacy
Becoming a Digital
Human Rights
meetings. Additionally, we evaluated the Solution Partner
Women’s Empowerment
Last year, we carried out a materiality strategic areas driving the company. Youth Skills and Jobs
Equal Opportunity and Diversity
analysis in line with AA1000 Stakeholder We evaluated the financial impacts and Waste Management
Digital Customer
and Employee
Engagement Standard by cooperating risks, as well as the legal impact by using Mobile Devices, Masts Experience 10
and Public Health Talent Management
with an independent consultancy. With Four Factor analysis of SASB (Sustainability Responsible Supply
Chain Management
Occupational Health
and Safety
an holistic approach, we identified our Accounting Standards Board). Likewise, we Water Digital Rights
Employee
Responsible Products, Services and Accessibility
and Freedom Satisfaction
Management
high-priority issues after considering discussed the competitive advantages and Transparency and
Information Sharing
Customer Satisfaction and Loyalty
both the local and global trends. innovation opportunities of the issues. Responsible Communication and
Marketing of Products and Services
While identifying the materiality for our This year, we have also conducted a
stakeholders; strategic analysis and updated materiality
We collected opinions of stakeholders analysis accordingly. Thus, waste
through a stakeholder analysis. management is now been included among
We identified the trends in the global our top priority issues in accordance with
agenda and industry through an corporate and industrial concerns. Importance to Vodafone Turkey
Management + Strategy + 4 Factor Impact Analysis
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t 102-44 102-46
Relation to Sustainable Respective Section
Material Issue Scope of the Issue Development Goals Refers to the section(s) that we share
our performance in material issues.
Technological The impact of the transition to digital technologies are felt Digitalisation
Innovation more and more in every area of life every day. We follow rapidly Energy Innovation
developing technologies such as robotics, Artificial Intelligence
(AI) and Internet of Things (IoT) closely.
Becoming a We offer fast, high-quality and inspiring products and services Digitalisation
Digital Solution to individuals and corporations in line with our vision to lead Energy Innovation
Partner and the digital transformation journey of Turkey. By digitalising the
Digital Customer customer experience, we facilitate their lives and help them fulfil
Experience their potentials.
11
Women’s To achieve our dream of a better future with healthy, educated Women’s Empowerment
Empowerment and informed generations, we must first ensure gender equality. Our Employees
By taking steps towards gender equality and equal opportunity,
we support women’s empowerment.
Climate We prioritise the fight against climate change which is one of the Energy Innovation
Change and biggest issues of our age. We regularly monitor the consumption
Energy values at the base stations and technology centres where we
consume the highest energy. We manage our energy
consumption both in line with our internal policies and the
international standards.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t 102-44 102-46
Relation to Sustainable Respective Section
Material Issue Scope of the Issue Development Goals Refers to the section(s) that we share
our performance in material issues.
Financial A strong financial performance is the precondition of creating the Vodafone Turkey
Performance highest level of shared value and change in areas of value. We are
among the biggest foreign direct investors in Turkey.
Data Security The issue of data security and privacy takes the lead among the Responsible Business and
and Privacy risks that are born with digitalisation. We take comprehensive steps Value Chain
at international standards to manage the risks stemming from data
security.
Talent We care about the talents we invested to take actions that will Our Employees 12
Management provide growth to our company and constantly contributing to our
business success. With talent management, we both enable high-
potential people to stay within Vodafone and prepare high-potential
employees to leadership positions.
Responsible We want our products and services to be understood as accurately Energy Innovation
Products, as possible by our customers. We develop our products with a Digitalisation
Services and sense of responsibility to facilitate their lives, and offer facilities to Responsible Business and
Accessibility improve their access to them. Value Chain
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t 102-44 102-46
Relation to Sustainable Respective Section
Material Issue Scope of the Issue Development Goals Refers to the section(s) that we share
our performance in material issues.
Occupational Protecting the occupational safety and health of our people and Responsible Business
Safety and creating the ideal working environment are among our top priorities. and Value Chain
Health We commit to being the pioneer in the telecommunication industry
in the areas of health, occupational safety and welfare.
Youth Skills Supporting the skill development and employment of the young people Youth Skills and Jobs
and Jobs is among our strategic priorities. Thus, we support them in developing
the skills and talents required for the digital economy, and create
employment opportunities.
13
Equal Creating an inclusive corporate culture that respects the differences Women’s Empowerment
Opportunity of its people is our goal. We manage all work processes with Our Employees
and Diversity this approach, and grow together with the diversity in the work Youth Skills and Jobs
environment.
Responsible We carry out our business processes with numerous suppliers. Responsible Business
Supply Chain We are developing a strong supply chain management to and Value Chain
Management maintain the high standards that we embraced. The set rules and
regulations enable us to manage the risks concerning the supply
chain effectively. Thus, we improve the quality of the products
and services that we offer, as well as our competitiveness.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t 102-44 102-46
Relation to Sustainable Respective Section
Material Issue Scope of the Issue Development Goals Refers to the section(s) that we share
our performance in material issues.
Mobile Managing issues such as public health that are affected by Responsible Business
Devices, our operations composes an important part of our sustainable and Value Chain
Masts and management approach. Thus, we display an open and
Public Health transparent attitude towards any concerns that may arise
in the society.
Risk and Crisis We carry out awareness efforts to act fast and in a timely manner Responsible Business
Management as a company in case of disasters and other emergencies, and to and Value Chain
contribute to the society that we operate in.
14
Employee Our people are our greatest assets. We want them to create value Our Employees
Satisfaction for a long time in our business with satisfaction in the digital
and Digital experience and improvement opportunities offered to them at
Employee Vodafone.
Experience
Waste Equipment and devices that are replaced or no longer used Energy Innovation
Management as a result of developing technology must be disposed of
appropriately. With our operations, we focus on reducing the
electronic waste created as a result of our operations, products
and services, and increasing their recycling rate.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t 102-40 102-42 102-43
Stakeholder Communications
Stakeholder Group Communication Tools
Direct Economic Employees Sustainability Report Red Loves Green Internal Communication Channel
Impact Digital Office Screen Orientation Program
Customers Call Centres Sales Channels and Dealers Sustainability Report
Vodafone Media Centre Vodafone Turkey Social Media Accounts
My Vodafone App
Suppliers Sustainability Report Supplier Performance Management
Vodafone Media Centre
Level of Impact
Government Agencies and
Indirect Information Reports Sustainability Report
Regulatory Bodies
Economic 15
Impact
Business Partners and Initiatives Dealer Portal V-Star App Sustainability Report
Vodafone Media Centre
Non-Governmental Organisations Sustainability Report Vodafone Media Centre
and International Organisations Stakeholder Mailings
Vodafone Official Website Sustainability Report Vodafone Media Centre
Media
Vodafone Turkey Social Media Accounts
Universities Sustainability Report Stakeholder Mailings
New Opportunities,
Think Tanks Sustainability Report Vodafone Media Centre
Insights and Perception
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesDigitalisation
Striving for a better future, we
introduce digital technologies
to more people and close the
digital opportunities’ gap in
the society.
16
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Digitalisation
In line with our vision to lead digital transformation, we
develop information and communication technologies,
and create exemplary best practices.
Digitalisation is seen as the strongest transformation factor
today. This age, which we refer to as the digital economy
age due to the widespread digital technologies, brings many
innovations and opportunities along with itself. However,
the digital inequality in accessibility for these opportunities
must be eliminated to ensure full integration. For this, the 17
need to improve digital skills and to facilitate and accelerate
internet access stand out. Companies are required to review
their business methods and launch innovative products and
services in order to keep up with digital transformation. As
Vodafone Turkey, we develop information and communication
technologies, and constantly improve efficiency in line with
our vision to lead digital transformation. Thus, we contribute
to both our customers and to the economy with respect to
digitalisation and access to products and services.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Our Contribution to Sustainable Development Goals Vodafone Vitrin OKSIJEN
Sustainable Development Goal* Our Contribution We launched Vodafone Vitrin
*Sub-indicators are summarized.
program to add value to the scale-up
9.1. Universal access to We increase the areas of use for access ecosystem in Turkey. We collaborate
information and communication to innovative technologies such as
with companies that provide digital Our global innovation company
technologies IoT, and generate new need-oriented
9.2. Promote inclusive and solutions through customers. services or products to our customers OKSIJEN (Vodafone Teknoloji
sustainable industrialisation We develop infrastructure with mobile via mobile apps. The Vodafone Vitrin Hizmetleri A.Ş.) continues its efforts
9.4. Upgrade all industries and communication technologies and
base stations. member companies with recognized at the ITU ARI Technocity to lead
infrastructures for sustainability
We offer solutions exceeding the performances start the program with the digital transformation of Turkey.
demands of the customers in subjects
that are creating opportunities for the a financial support of TRY 500,000 in OKSIJEN, which is an important
business world, such as Industry 4.0. the Silver segment, and get the chance employment centre in the field of
to raise the level of their segments R&D with its team of 239 people,
17.16. Increasing the number We establish multi-stakeholder at the end of performance reviews also produces innovative products
of partners sharing knowledge, partnerships to scale the applications,
held every 6 months. Vodafone Vitrin and services for corporates and 18
expertise, technology and products and opportunities that will be
financial resources to support developed in the digitalisation. members are also assisted in business customers. Until today, OKSIJEN has
achievement of SDGs.
promotion, training, IT support and received 78 R&D projects and 329
operational issues besides financial patent applications.
12.a. Increasing technological We develop technological innovations support. The companies that succeed
capacity for sustainable and IoT apps to improve Industry 4.0.
consumption and production in the Turkish market with Vodafone
Vitrin will get the chance to go global
and reach customers in all the other
countries that Vodafone is operating in.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
ITU Vodafone Future Lab FreeZone Studio
We established Vodafone Future Lab, the smart technology Turkey’s first digital music studio
centre producing new technologies, with the partnership Vodafone FreeZone has held 6 live
of Istanbul Technical University. Our objective is to concerts so far. The concerts were
build on the local and national economy, and create the broadcast live from the Vodafone
digital future of Turkey. Hosted by ITU Vodafone Future FreeZone Youtube channel and young
Lab inside Istanbul Technical University’s IT Institute, people from all over Turkey enjoyed
we organized the first Future Lab Partner Day, where these performances like never before.
technology production and global exports were discussed
by the Vodafone R&D Team and ITU doctorate students. This year we held the second iteration 19
Future Lab, home to 34 different types of technology and of the “Son Ses” Online Music
At the BEETECH 2018 Technology Awards has 30 business partners, will continue to support the Contest, organized to discover new
organized by ITU ARI Technocity, we digitalisation of Turkey in the following years. young voices of Turkey. We reviewed
received the “Intellectual and Industrial more than 6,800 participants,
Property Rights” award in the “Large Scale Currently, 7 graduate and 1 undergraduate R&D projects whose finals were held in Vodafone
Firm” category. For the third time, we supported by Vodafone Turkey and coordinated by ITU are FreeZone Studio inside Vodafone
became the highest patent applicant with being carried out by 21 students at Future Lab. Park, and welcomed famous names as
60 applications in total. our jurors. The winner of the contest
got a chance to release an album.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
My Vodafone App Mobile Financial Services
Increasing access to financial services
is important for financial inclusion
With My Vodafone App (Vodafone and sustainable development. Where
Yanımda), we enable our customers digital technology is currently at
to perform many transactions on makes mobile financial services
digital environment without needing much more important. Vodafone
to go to dealers or use call centre. Electronic Money Payment Services
By enabling our subscribers to Inc. (VEPAŞ) gathers all payment
digitalize and save time with this systems of Vodafone under a
app allowing all mobile transactions, single roof, allowing us to continue
we also reduce costs. Thanks to our offering innovative solutions and
recently initiated cooperation with services regarding Fintech, one of
Masterpass, the new digital payment the most important phases of digital 20
solution of Mastercard, we facilitated transformation. With Vodafone Pay,
topping up mobile money and paying we provide services in various areas
bills on My Vodafone App. ranging from payment by reflecting
to mobile phone invoices to shopping
without risk with prepaid cards, from
money transfer to insurance premium
payments with mobile payments.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Digital Score Application V by Vodafone process and decrease the number of
We continue to hold Turkey The Vodafone personal IoT product lost documents, in turn increasing
Technology Meetings in different family V by Vodafone enables customer happiness and preventing
cities under the body of TOBB, the customers to monitor whether their unnecessary paper waste. Since April
support of Ministry of Industry children, elderly members of the 2019, we have completed 3 million
and Technology, and Ministry of family, pets, bags and cars are safe transactions through biometric
Trade. Aiming to provide support via the mobile application and offers signatures and digitalized 13.5 million
to SMEs in their adaptation to rapid different features developed for documents to prevent the loss of 231
digitalisation, Turkey Technology each product; Like the V-Helper’s mature trees.
Meetings are held under the theme of pulse measurement and medication Other Practices
“Digital Transformation, E-commerce reminder features. With V by Positioning ourselves as the digital We securely record personal
and E-export for SMEs”. We measure Vodafone reaching 40,000 users via solution partner for customers is information with Digital ID and
the digitalisation levels of SMEs and 5 products which are V-Kids Watch, our main priority. We also attain prevent impersonations. So far,
local companies, and score them. V-Helper, V-Pet, V-Auto and V-Bag, we environmental gains through we have completed 6 million 21
Based on these scores obtained offer a smart product family which is innovative practices that improve transactions with digital ID and
with Digital Score Application, we always connected and can be setup the digital experience and customer digitalized 8.5 million documents to
provide support and consulting to via the mobile app. By adding more happiness. prevent the loss of 145 mature trees.
participating companies. Overall IoT products to the V by Vodafone
Turkey score, which was only 53 product portfolio, we will continue We sign subscription agreements
when we started, has increased to 63 to provide innovative solutions and virtually with Biometric Signatures,
thanks to our support and consulting services so that our customers can making sure to minimize human error.
within the last year. connect more and control better. This practice digitalizes the shipping
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesWomen’s Empowerment
A better future is only
possible with strong
women and when the
gender equality is an
indispensable part of
the society.
22
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Women’s Empowerment
We aim to enable access of more women to technology to
fight for gender equality and fulfil the needs of qualified
workforce in the digital economy.
The role of digital technologies in the establishment of gender
equality is growing every day. The transformative effects of
mobile technology have direct impacts on daily life. Mobile
technologies offer effective solutions to empowering women
physically and economically, fighting for gender equality
in businesses and education, and fulfilling the qualified 23
workforce needs of the digital economy. Giving women
access to technology gives them the means to improve
themselves and their skills through training and employment
opportunities. As Vodafone Turkey, we aim to enable access of
more women to technology and to leave no one behind.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Our Contribution to Sustainable Development Goals
Vodafone Global 2025 Goals Sustainable Development Goal* Our Contribution
*Sub-indicators are summarized.
As Vodafone Turkey, we contribute to Vodafone
4.1. Providing high-quality education to all girls and boys We work on projects that will close the
Group’s goals concerning women’s empowerment. 4.4. Increasing the rates of employment, decent work and digital gap with respect to social gender
individuals with entrepreneurship-oriented technical and and strengthen the female
occupational skills customer base.
To connect an additional 50 million women in We try to raise awareness.
4.5. Removing gender inequality in education, ensuring
developing markets to mobile. equal access to vulnerable populations in education and We develop mobile communication
occupational training technology apps to prevent violence
against women.
4.a. Establishing non-violent, inclusive and effective
To become the world’s best employer for women learning environments that are sensitive about gender
We design programs contributing to
female leadership and competency.
by 2025. equality and safe for everyone
We offer accessible, affordable products
and services.
The main transformation areas that we focus on
5.1. Ending all discrimination against women and girls We work to provide quality training to
for empowering women: everywhere women, particularly to improve their 24
5.5. Providing equal opportunities for the full and effective competencies in the business world.
Facilitating women’s access to mobile technologies inclusion of women in decision-making processes of
political, economic and social life
Ensuring gender equality for the digital economy 5.b. Developing the use of enabling technologies,
particularly information and communication technologies
Offering employment opportunities to women and for women’s empowerment
improving their competencies
8.3. Supporting decent employment, entrepreneurship and We design practices that provide equal
innovation, encouraging micro, small and medium scale opportunities to women in employment
organisations by enabling their access to financial services and facilitate their participation in
8.5. Ensuring all women and men have access to full and business life.
productive employment and decent work, and embracing
‘equal pay to equal work’ principle
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Vodafone Against Violence Support Line to employees Easy Rescue
Domestic Violence affected from direct or indirect
Gender equality and prevention of domestic violence. Prepared by
violence are the basic conditions of Vodafone Group Foundation, we
social and economic development. have translated toolkit on domestic
According to the study conducted violence and abuse at work, written
by Vodafone Group Foundation by Gender Equality Expert Dr. Jane We aimed to raise awareness
with 1,725 employees working in Pillinger, in a way that can be used regarding violence against women
different industries and companies by all managers/employees and as Vodafone Turkey Foundation. In
in 9 countries including Turkey, 1 presented it to our stakeholders as line with our Technology Serves Life
of every 3 employees is exposed to an easy-to-ready Turkish booklet. approach and with the support of
domestic violence. Two thirds of The guide includes the definitions of Ministry of Family, Labour and Social
the study participants indicate that violence, the impact of violence in Services, we improved the Easy
the domestic violence affects their the workplace, the possible actions Rescue application that we launched 25
careers negatively. As Vodafone, our that can be taken by the employees in 2014. We have added the “Walk me
objective is to provide a safe work and managers to minimize these Home” feature to the app. Thanks to
environment based on equality, impacts trough case studies. this feature, women can now share
with zero tolerance to all types their route/locations in a journey or
of violence. Thus, we issued the an environment that they may feel
Procedure on Fighting against insecure at with 3 individuals, and
Domestic Violence. The procedure be monitored by these individuals
covers up to 10 days of paid leave, via the app. This app can be used on
financial support and other support smart mobile devices free of charge.
such as 24/7 access to the Domestic 5
Vodafone Domestic Violence and Abuse-Policy Guide
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Equalmeter converted into 780,000 actions. While the rate First 6 Years Mobile Application
of sexist words identified in the articles of the
writers was 11% before the Equalmeter, this rate
initially dropped to 7% after the Equalmeter and
became 0% as of January 2019.
The First 6 Years app that developed in cooperation with
In the second phase of the project, we the Mother Child Education Foundation (AÇEV) is still
Language is the skeleton of society. People use cooperated with Star TV. We identified the ongoing. Thanks to this app, we offer online information
consciously or unconsciously discriminatory sexist phrases in the TV series Erkenci Kuş and to parents with children in the pre-school age, a very
words in their daily lives and even in major İstanbullu Gelin broadcasted on Star TV and important period for personality development. In the
media channels. We believe that correcting our informed the screenwriters. The viewers tracked First 6 Years app, the parents can benefit from the free
language with the insight that discrimination the correction from the bands at the bottom of storage of 1,200 items including photos, educative videos
and violence begin in language will be the key the screen, and shared the sexist language use and animation movies. By the end of March 2019 we have
to preventing gender discrimination. they want a correction for on social media with reached more than 500,000 users with this app, featuring 26
#KırmızıÇizgi (referring to Equalmeter). content that has regularly been updated and improved.
With this in mind, we developed an AI
technology, a first in the world, which finds Equalmeter has a 10% share among the Please see Our Employees section for our programs
and corrects discriminatory words in digital resources we allocate to social investments focused on the women empowerment and employment.
publications, and we started to use this as Vodafone Turkey. Our goal is to spread
technology in the framework of our cooperation this project by ensuring its use both by the
with Hürriyet. The Equalmeter has analyzed publishers and the content producers in
2,800 columns on Hürriyet.com.tr since July a wide spectrum.
2018. The Equalmeter button on Hürriyet.com.
tr website has been viewed 41 million times and
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Women First in Entrepreneurship Women First in
As Vodafone Turkey Foundation, since 2015 we run Entrepreneurship Contest
the Women First in Entrepreneurship through our
cooperation with the Ministry of National Education,
General Directorate of Lifelong Learning and Turkish
Informatics Foundation(TBV). We sell the handmade crafts
of women using the technological opportunities of today.
Our goal is to help the inclusion of women, who are left In order to support successful
outside the economic life, into economic life and to raise entrepreneurial women and inspire
family welfare levels. We provided entrepreneurship and other women in the project with their
technology training to more than 37,000 women within the stories as role models, we organize
scope of this project. As of July 2019, the number of women the Women First in Entrepreneurship
that our project reached was almost 54,000. The project’s Competition, and reward the most
e-store, oncekadin.gov.tr has reached the sales figure over successful women entrepreneurs 27
TRY 1 million. with lifeline capital. We also gave
an Innovation in Product award to
In order to reach even more women using technology the project participant designing
and to improve the penetration of technology use, we the most innovative product, scored
developed the Women First in Entrepreneurship mobile according to the features of the
app in 2018. Thanks to this app that transfers classroom product and their reinterpretations,
training to the digital medium, women from all 81 cities for the first time in 2019. Thus, the
of Turkey got the chance to join our project. Women First total lifeline capital provided with this
in Entrepreneurship mobile app was downloaded almost contest in the last 3 years reached
30,000 times, and the number of women trained via the TRY 120,000.
app exceeded 10,000.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesEnergy Innovation
Striving for a better future,
we reduce our ecological
footprint both as a company
and for our customers.
28
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Energy Innovation
While we continue to fulfil the growing customer need
on one side, we aim to halve our environment impact and
decrease our carbon emissions.
The energy consumption of the telecommunication
industry is estimated to increase by 9% every year. Mobile
data traffic increased 18 times in the last 5 years, and this
increase is expected to accelerate in the following period.6
Mobile data traffic and thus energy needs are rapidly
rising. However, reducing carbon emissions is critical in 29
tackling climate change. While the demand for our services
grows, we need to develop innovative approaches that will
minimize the energy use in our sector. While we continue
to fulfil the growing customer need on one side, we also
aim to halve our environment impact and decrease our
carbon emissions. In line with our 2025 climate goals, we
are reducing our consumption and emissions with efficient
energy management and renewable energy use. Additionally,
6
Cisco Visual Networking
Index: Global Mobile Data we are decreasing the carbon footprint of our customers by
Traffic Forecast Update,
2017–2022 White Paper developing innovative products and services.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Vodafone Global Goals
Our Contribution to Sustainable Development Goals
Sustainable Development Goal* Our Contribution
At Vodafone Turkey, we contribute to Vodafone *Sub-indicators are summarized.
Group’s goals on environment and climate change.
7.2. Increase substantially the share of We are transitioning to renewable energy
renewable energy in the global energy mix systems at our base stations in line with our
To purchase 100% of the electricity from renewable 100% renewable energy target.
sources by 2025. We increase clean energy use by generating
resource diversity in our operations.
To reduce greenhouse gas emissions by 50% by 2025.6
13.2. Integrate climate change measures into We are reducing greenhouse gas emissions
national policies, strategies and planning both in operations and in the value chain
with energy efficiency projects and IoT
The main transformation areas that we focus on solutions.
for energy innovation:
Managing energy efficiently with innovative solutions 30
and using renewable energy
Reducing energy consumption and greenhouse gas
emissions by energy sharing
Offering products, services and solutions that
improve energy efficiency and reduce greenhouse
gas emissions
6
2016/17 is the reference year.
Message from CEO About the Report Vodafone Turkey Digitalisation Women’s Empowerment Energy Innovation Youth Skills and Jobs Our Employees Responsible Business and Value Chain Vodafone Turkey Foundation AppendicesVo d a f o n e Tu r k e y 2 019 S u s t a i n a b i l i t y R e p o r t
Climate Change and Reducing Carbon Emissions in Operations Energy Intensity of Our Base Stations (GJ/ Petabyte)
Energy Management This year, we were able to reduce both the total carbon
3,923 64%
Climate change, the biggest emissions and the energy intensity of base stations. While 4,000 dec
rea
environmental challenge of our reducing the energy intensity of our base stations by se
3,000
century, is in the agenda of the 64% compared to 2016 with our energy efficiency efforts 2,173
entire business world. To address and renewable energy use, we kept the total energy 2,000
1,415
climate change, all stakeholders consumption of our technology centres constant despite of
from governments to NGOs and the the growth in our network. 1,000
business world must act urgently in
0
a global scale. According to the Paris
2016/17 2017/18 2018/19
Agreement signed by governments
the goal is to limit the global
Energy Consumption (GJ) Scope 1 and 2 Greenhouse Gas Emissions (ton CO2 )
temperature rise under 2°C in this
century. The solutions provided by 31
300,000
digital technologies offer significant
contributions to tackling climate Base Stations Technology Centres 280,000 278,272 276,614
264,205
change. Besides reducing greenhouse
2016/17 1,554,385 272,387 260,000
gas emissions in our operations, we
are also enabling our customers to 240,000
manage their business processes 2017/18 1,571,225 272,376
more efficiently and reduce their 220,000
carbon footprint with IoT solutions 200,000
2018/19 1,596,104 271,307
and smart apps that we offer. 2016/17 2017/18 2018/19
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ISO 50001 Energy Energy Efficiency and deactivating non-efficient Energy Management System Policy
Management System Energy efficiency is managed in air conditioners, reorganising Energy Management System (EMS)
We obtained the ISO 50001 Energy the cope of ISO 50001. Efficiency temperature settings, optimising Policy defines the main processes
Management System Certificate projects are very important to reach systems and replacing them with new and principles that our energy
which covers 5 technology centres our carbon goal. ones. We started to control the air management is built on. The Energy
two years ago. We included 4,261 conditioning units in the data centres Team, composed of employees from
base stations to the certification Energy Efficiency Program includes and provided efficiency in cooling different divisions, is responsible for
scope in the period of 2018/19. efficient management of various with artificial intelligence. the development and operation of
We continue to work to include all aspects. The program covers the EMS.
remaining base stations within the replacement of old or inefficient In the last two years, with the
next term. network equipment with new and efficiency projects in technology We aim to ensure the effective
efficient ones, the modernisation centres we saved 36,617 GJ of energy, operation and control of EMS.
ISO 50001 and optimisation of cooling systems, which is almost equivalent to the Accordingly, defining the required
the use of natural ventilation annual electricity consumption of methods, and raising awareness 32
systems, the remote and effective 925 households. With the efficiency at all levels regarding policies and
In the last two years, management of generator and projects in the base stations, we goals are among the main duties and
energy saving of 148,000 energy infrastructure systems, achieved an energy saving over responsibilities of the Energy Team.
GJ in base stations and and the effective management of 111,000 GJ equivalent to the annual
technology centres, energy subscriptions and renewable consumption of 2,803 households The Energy Team aims to come
equivalent to the annual energy investments. We continued within the last two years. All these together at certain times to create
electricity consumption of to replace the energy and cooling projects enabled us to save 148,000 new ideas in order to ensure more
3,728 households systems with more efficient devices GJ of energy in total. efficient energy use and to achieve
and in the last three years we realised our carbon targets.
different practices such as detecting
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