We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...

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We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
We are

A creative agency obsessed with
making noise in the digital space.
We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
Services

     Our expertise in the ever-expanding landscape of digital marketing
      Brand                Creatives              Social Media           Digital Marketing        Public Relations

      Brand Identity       Big Idea Development   Content Marketing      Social Media Ads         Influencer Marketing
      Brand Strategy       Video Production       Social Contests        Google Display Network   Press Releases
      Brand Book           Website Design         Community Management   Search Ads               Blog Content
      Messaging & Tone     Logo Design            Analytics              Email Marketing          Events
      Corporate Identity                                                 Programmatic Buying
      Creative Direction
We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
Clients

          We have worked with international and local household names.
We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
Deploy
                                               Design       We launch it to
                                                              the eyes and
                                                We add      ears who matter
                                Develop         plenty of    to your brand
                                                sexiness
                Define           We create
                                content that
                We strategize    performs
Discover        the road map
                  to follow
 We analyse
trends to see
  what’s hot
We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
Our Work in the WILD
We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
Brand Strategy   Sexify your brand.

                                 Okay                                                                                     ✓      SEXY.

                                        First Life Financial Co. Logo Redesign

                                        While still retaining major elements from its predecessor, the improved logo conveys a cleaner and
                                        more balanced appearance. This is evident in the consistent and precise placements of the stylistic
                                        elements as well as the shift of the color and typeface towards a stronger, sexier feel.
We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
Brand Strategy   Sexify your brand.               PLDT Alpha Enterprise Logo Design.

                                                  Mindful of the brand’s shift to digital, we crafted PLDT
                                                  ALPHA’s corporate identity into a vivid glyph. The

                        Okay          ✓   SEXY.   simple, stylized “A” evokes primacy and an upward
                                                  business trajectory, while the bold colors and clean
                                                  typesetting convey vibrancy and depth.
We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
Brand Strategy   Sexify your brand.

                      Funky Character Design

                      The relaunch of the Funky brand was
                      accompanied by introduction of Fryderick,
                      whose personality and behavior was
                      designed to reflect the audience’s passion
                      points and humor.
We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
Socail Media           Stand out amidst the chaos.
  Strategy

      Interactive and animated content was found to      We developed informative yet concise         Featuring seasonal products for an upmarket
      be popular among the Gen Z target market so     content highlighting the unique advantages      lifestyle brand used high-quality images and
         we created colorful, gamified content to      of the Property24 online real estate portal.               elegant, on-point copy.
                  encourage engagement.
We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
m   m

m           m
Community         Arouse engaging conversations.
Management

  ✓   Messaging tone & voice
  ✓   Community guidelines
  ✓   Inquiry management
  ✓   Interjections
  ✓   Contest implementation & management

      Connect with your audience on a personal level

      Each individual interaction with the audience is carefully
      crafted according to strict brand guidelines to ensure a
      consistent public image.
Analytics           Evolve data into tactics.
                                                                                                Content is a living and breathing thing.

11.00%                                                    10.50%                                All campaigns are closely observed, monitored, and
                                                                                                analyzed in great detail. A comprehensive report is
                                                                                                compiled each month which will answer the
                                                 8.60%                                          questions:
 8.25%
                                                                                                - What happened?
                    6.90%
                                                                                                - Why did it happen?
                             5.80%                                                              - How can we make it happen again?
 5.50%                                                                             5.30%
                                                                      4.80%                     Adapting and improving content according to hard
                                                                                                data will help your brand grow with your target
            3.50%                     3.70%
                                                                                                market.
 2.75%

                                                                                                ✓   Reach
                                                                                                ✓   Impressions
 0.00%                                                                                          ✓   Engagement Rate
             1        4        6        6          10      13           14           16
                                                                                                ✓   Correlations
                                     Engagement Rate %          Sample Engagement Rate Report
                                     Average Monthly ER                                         ✓   Competitor Scan
Video Production   Drive concepts into motion.

                                                 Property24
                                                 Digital Ad
                                                 Trusted. Quality. Secure.

                                                 Property24 is an online property
                                                 portal known for its credibility and
                                                 security of its agent-screening
                                                 process.

                                                 The ad features popular radio DJ
                                                 Delamar showcasing the large
                                                 number of property listings. Our key
                                                 visuals highlight the website’s user-
                                                 friendly functionality

                                                 Watch here: https://goo.gl/5BnkGX
Video Production   Drive concepts into motion.

                                                 Cherry Mobile
                                                 TVC
                                                 I-Cherry mo na yan’

                                                 Cherry Mobile is an electronics
                                                 company which smartphones are
                                                 positioned as highly affordable. Its
                                                 new Flare series puts emphasis on its
                                                 cameras as the defining product
                                                 feature

                                                 The features, capability, and pricing
                                                 of each smartphone was attributed to
                                                 celebrity personalities to help the
                                                 audience understand its value
                                                 through an aspirational backdrop that
                                                 harmonizes the distinct selfie
                                                 cultures.

                                                 Watch here: https://goo.gl/Wmhe8J
Video Production    Drive concepts into motion.

                    PLDT - VIVR                           PLDT - Big Data                       PLDT Cloud SaaS - Office 365

       SMART M2M Solutions             PLDT Cloud UCaaS                     Vitro Data Center                SMART Pinpoint
Website Design             Craft blueprints for your digital hub.
 & Production

 PLDT Alpha Enterprise                              First Life Financial            Microsoft Cloud

 To cement itself as a thought leader, PLDT         Much like the revision of its   In 2017, the DICT prescribed the Cloud-first Policy affective across
 ALPHA launched its website as the brand’s one-     logo, the website was           all Philippine government agencies. Alongside a full PR campaign,
 stop-shop content channel. The site gives an       revamped to present a           Microsoft needed to create a website that could serves as an
 understanding of PLDT solutions, the latest        cleaner feel and appearance     online information hub designed specifically for key IT decision-
 company news, and key industry insights.           matched with responsive and     makers within government. 5d developed a microsite which
                                                    user-friendly navigation.       provided information on the selection of cloud products and how
 Visually stunning digital banner advertisements                                    they fulfil the new regulatory policies in place. It also detailed how
 on strategic display networks lead a refined                                       potential buyers could solicit the required information for the
 target market to the website.                                                      agency supplier bidding process.
Public Relations   Leave lasting impressions.

                                                PLDT Infographic design for mass media.

                                                As part of PLDT SME’s “The.Next.Big.Thing” campaign, we
       Handyman Influencer Marketing            created vibrant infographics which were informative yet concise
                                                for the Philippine Star and the Philippine Daily Inquirer.
Custom
Publishing   Express passion through print.

                                              For over 11 years, multi-award
                                              winning business-lifestyle magazine
                                              HOT JOE formed a critical pillar of
                                              PLDT ALPHA’s customer engagement
                                              campaign, with a focus on their C-
                                              Level clientele. In featuring the
                                              Company’s latest partnerships,
                                              events, and products, along with
                                              industry trends and insights, it
                                              cemented PLDT’s “thought
                                              leadership” position – all with a clean
                                              and elegant aesthetic.
Media
Services
Social Media
 Advertising   Amplify to the right audience.

                                                Brother Printers Social Media Ads.

                                                Brother’s target audience is segmented into three: businesses/corporations,
                                                entrepreneurs, and homemakers/households.

                                                This media campaign aimed to maximize reach while ensuring the delivery of the
                                                correct messaging to the relevant target market. This was done through separate
                                                media campaigns for the target segments. Each had their own unique messaging,
                                                tone, and product showcase, all tied together by the “At Your Side” slogan.
Social Media
 Advertising   Amplify to the right audience.

                                The canvas ad was created to compliment their traditional direct marketing brochures which are physically
      Tupperware FB Canvas Ad   distributed to the vendors as part of their sales kit. The ad is a digital translation of the design with added
                                interactivity, and served to highlight a new product.
Google Display
  Network        Be at the right place at the right time.
Google Search
  Network       Close the gap in decision-making

                                                   Be there for your customer.

                                                   A solid digital marketing campaign
                                                   is never without a means for you
                                                   audience to actually reach you.

                                                   Search ads are typically found in
                                                   the later stages of the consumer
                                                   journey and can spell the
                                                   difference between the customer
                                                   choosing your brand or a
                                                   competitor.
Programatic
  Buying                  Delve deeper into audience action.

Persistence is key

In this example, the customer clicked on a Brother ad on the CNN Philippines website,
and is taken to the Brother website. The customer is then retargeted on a later visit to
Inquirer to increase quality of reach and improve the chances of conversion.
Email Marketing   Deliver more than words.

                                             Healthy Options / Bow & Wow

                                             Both companies have accumulated
                                             sizeable member email databases. A key
                                             issue found was that many accounts
                                             became inactive, either due to lost
                                             cards or to members leaving their cards
                                             at home despite regularly purchasing at
                                             stores.

                                             To remedy this, we crafted an EDM
                                             campaign focused specifically on a
                                             mobile app as a digitized version of the
                                             membership card. This enabled inactive
                                             accountholders who had lost their cards
                                             to reacquire their membership, while
                                             encouraging those who still have the
                                             physical card to migrate to the digital
                                             platform.
Other Services

            Television   Radio   Print / OOH   Brand Activations   SMS Ads
Premium Buys      Rise beyond the usual.

                                Desktop Ads                  Display Ads
                                                                                                Audio Ads

                                                   Branded
                                                     Pins
                                                                             Display Ads

     Stickers   Post-Call Ads        Public Chat                           Close Up Playlists
Try us. We dare you.

   Joshua Padolina
   Business Development Director
   hey@5digital.com.ph | M : +63 917 855 2091

   Unit 5D, LPL Towers, 112 Legazpi St., Legazpi Village, Makati
   T : +63 2 576 4438 | www.5digital.com.ph
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