WE GET YOU TWIN CITIES - Media Across The Market - OUTFRONT Media
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WE GET YOU TWIN CITIES Media Across The Market COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019
WE GET
YOU AMERICA
At OUTFRONT, we understand that to brands, audiences are
everything. We provide an integrated and targeted platform to
connect brands to their desired audiences, as they live their lives.
We are famous for incomparable impact and creativity of our
medium – we champion the power of the biggest canvases
across North America to drive engagement, fame, and trust.
And we do it where it matters.
— We are everywhere. We empower smart brands to take
advantage of our ubiquity (500K canvases), our national footprint
(25 top markets), and our local dominance (and relevance).
— We are front and center in the places where people live, work,
and travel. From urban centers, to busy highways, to transit hubs,
to neighborhoods.
We leverage new technology to make OOH more relevant,
responsive, and rewarding. Plus we make your existing digital
investments work harder.
Intelligent OOH is about the permanent versus the transient.
The IRL to the URL. The confluence of and flexibility between
screens. Truth, trust, and transparency.
OUTFRONT. Impact where it matters.
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 2
IMPACT WHERE
IT MATTERS
WE LEVERAGE THE POWER OF
TECHNOLOGY, LOCATION, AND CREATIVITY
TO DRIVE IMPACT AND ENGAGEMENT
BETWEEN BRANDS AND AUDIENCES.
TECHNOLOGY LOCATION CREATIVITY
Technology is a priority for OUTFRONT. We have the right With over 500K canvases & presence in highly trafficked Creative drives 70% of an ad’s effectiveness. OUTFRONT
hardware, software, and tools to make your campaigns more transit hubs, OUTFRONT has national breath with deep delivers the best inventory in the country, serving as the
targeted, efficient, and trackable. We know reaching the local depth. This scale allows all brands, national or local, perfect blank canvas for your brand story, illustrated
right people is a top priority. That’s why we use syndicated to make an impact and maintain a national presence through big, bold, and beautiful creative. Our location
research and real time mobile data to find people IRL. (7 out of 10 Americans weekly), with targeted messaging based media provides unmatched contextual relevance
We also know that measurement matters. So, we have by market or demographic, delivered at a high frequency to your target audience.
developed an attribution model that is scalable to meet (20+ times a day).
different business needs.
MINNEAPOLIS
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SOURCE: JIM SPAETH: CREATIVE ACCOUNTS FOR 70% OF OUT OF HOME AD ROI,
NIELSEN 2017, OCEAN & NEUROINSIGHT BEYOND OUT OF HOME.
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 3
WE GET
YOU AUDIENCES
70%
Connected on-the-go audiences receive and share
information in soundbites, via mobile and social.
Consumers continue to spend the majority of their
day outside the home.
OUTFRONT IS UNIQUELY
OF TIME IS SPENT POSITIONED TO SEAMLESSLY
OUT-OF-HOME INTEGRATE SNACKABLE BRAND
STORIES INTO HOW WE LIVE OUR
LIVES TODAY. OUR MEDIA (AND
YOUR BRAND) BECOME ADDITIVE
TO THE EXPERIENCE, RATHER THAN
INTERRUPTING IT.
Smartphones have universally become the remote
68%
control to our lives, we use them to get from point A to
point B, to communicate and share with family, and to stay
connected. Leveraging the core strengths of OOH with the
connectivity of mobile allows for additional touchpoints
of engagement.
OOH inspires us to search, shop, or share. This can be
OF MOBILE USE IS directly through social codes, QR codes, or mobile ads.
DONE ON THE GO Or indirectly through photographs, social posts,
or searching for the brands.
MINNEAPOLIS
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SOURCE: TGI, 2017.
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 4
LEVERAGE
OUR EDGE CONSULTATION
CREATIVE
OUTFRONT’S 360˚ PARTNERSHIP
APPROACH ENSURES YOU GET
THE EDGE ON YOUR COMPETITION.
PRODUCTION
AMPLIFICATION
ATTRIBUTION
CONSULTATION CREATIVE PRODUCTION AMPLIFICATION ATTRIBUTION
DEFINING YOUR THE MOST CREATIVE LAUNCHING TAKING YOUR MESSAGE TRACKING SUCCESS
CAMPAIGN OF ALL MEDIUMS YOUR CAMPAIGN FROM IRL TO URL
Our suite of attribution
Tap into our insights team, Leverage our award winning Let’s launch your brand story! OOH is the best primer for solutions can track the
Insiders platform, smartSCOUT™, in-house creative agency, With a full in-house operations all things digital, including successes of your campaign
or Geopath to find the best OUTFRONT studios, to aid with team, your campaign will hit the search, social, and mobile. Our based on particular KPIs like
canvases to reach your audience anything from best practices to streets in an impactful way. communications team can assist Foot Traffic, Web Traffic, Phone
or for campaign planning. full campaign development. in press, social campaigns, and Calls, Tune In, and Brand Affinity.
digital engagement tracking.
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 5
AMPLIFICATION
MATTERS
OUTFRONT is the best primer for digital engagement.
14.28 377
360 369
341 338 349
WITH
OOH
+40%
BANNER AD ON COMPUTER
BANNER AD ON COMPUTER
BANNER AD ON COMPUTER
48% TO CLICK AFTER
BEING EXPOSED
5.97 MORE LIKELY TO OOH
5.57
DIGITAL 130 135 135
4.58
SEARCH
3.73 92 93 96
2.94
OOH
43
RADIO
RADIO
RADIO
1.37 41 38
PRINT
PRINT
PRINT
OOH
OOH
DIGITAL DIGITAL
TV
TV
TV
RADIO VIDEO DISPLAY PRINT TV OOH
SEARCH SOCIAL MOBILE
When OOH is added to the media mix, it increases OOH drives nearly 4x more social/digital activations, Consumers are 48% more likely to engage with a mobile
search’s return on ad spend by 40%. per ad dollar spent, than any other media. In addition, ad after being exposed to the same ad on OOH first.
1 in 4 Americans has posted an OOH ad onto Instagram.
OOH drove 170% increase in search for a fashion An integrated OOH and Facebook filter campaign OOH & mobile drove an 189% lift in SAR above the
brand in Boston in only 4 weeks. Read more. reached 85.2 M people in 24 hours. Read more. mobile alone benchmark beating out other digital
platforms. Read more.
6
SOURCE: SEARCH: BENCHMARKETING, 2018, SOCIAL: NIELSEN, 2018,
MOBILE: OCEAN NEURO INSIGHTS. COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/4/2019
ATTRIBUTION
MATTERS
OUTFRONT’S COMPREHENSIVE SOLUTIONS
STACK PROVIDES CLIENTS WITH THE FLEXIBILITY
TO CHOOSE ATTRIBUTION PRODUCTS BASED ON
SPECIFIC CAMPAIGN KPIs.
FOOTFALL
Footfall uses a consumer’s physical behavior to track
incremental store and on-site visits to OOH campaigns they
have viewed.
ONLINE
Online conversion tracking identifies when a consumer is
exposed to OOH advertising and then visits the corresponding
brand’s website or mobile app.
TUNE-IN
Devices exposed to OOH ads are mapped to households that
viewed a specific program, measuring tune-in lift.
LOCATION SURVEYING
On site surveying provides brands with the opportunity to
understand how audiences are responding to OOH creative.
Awareness, ad recall, interest, and intent to buy attributes
are measured, providing valuable insight around ROI and the
true impact of the OOH buy.
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 7
OOH & MOBILE
GROW TOGETHER
US Media 2019 Forecast
20.4%
MOBILE
2.5% 2.0%
OOH ALL MEDIA
-4.2%
-7.2% -6.2% RADIO
TV INTERNET
(EXCL. MOBILE)
-17.8%
PRINT
OOH IS THE ONLY TRADITIONAL MEDIA CHANNEL EXPECTED
TO GROW. PLUS, IT MAKES DIGITAL WORK HARDER!
MINNEAPOLIS
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SOURCE: MAGNA GLOBAL, 2018
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 8
IMPACT WHERE
IT MATTERS
YOUR STORY & YOUR AUDIENCE. OUR CANVAS.
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 9
TOP 50 MARKETS
CBSA POPULATION POSTERS & COMMUTER RAIL
TOP 50 MARKETS BULLETINS WALLSCAPES BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK
AGE 18+ JUNIOR POSTERS & SUBWAY
1 New York-Newark et al, NY-NJ-PA 15,854,407 ●● ● ●● ●●● ●● ●● ●● ●
2 Los Angeles-Long Beach, CA 10,451,893 ●● ● ●● ●● ●● ●●● ●● ●
3 Chicago, IL 7,317,590 ●● ● ●● ● ●● ●
4 Dallas-Forth Worth-Arlington, TX 5,493,383 ●● ● ●● ●
5 Houston-The Woodlands, TX 5,139,142 ●● ● ● ●
6 Miami Ft Lauderdale, FL 4,928,584 ●● ● ●●● ●● ●●● ●
7 Washington, DC-VA-MD-WV 4,792,045 ● ● ●●● ●● ● ●
8 Philadelphia, PA 4,760,831 ●● ● ● ● ●
9 Atlanta, GA 4,469,298 ●● ●● ●● ●● ●●● ●
10 Boston-Cambridge-Newton, MA-NH 3,869,173 ●● ● ●●● ●● ●● ● ●
11 San Francisco-Oakland, CA 3,791,851 ●● ● ● ●●● ●● ●● ● ●
12 Phoenix-Mesa-Scottsdale, AZ 3,629,102 ●● ●● ●● ●● ●
13 Riverside, CA 3,400,434 ●● ● ●● ●
14 Detroit-Warren-Dearborn, MI 3,349,295 ●● ● ● ●● ●
15 Seattle-Tacoma-Bellevue, WA 2,037,653 ● ● ●
16 Minneapolis-St. Paul, MN 2,745,894 ●● ● ● ●● ●
17 San Diego-Carlsbad, CA 2,612,004 ●● ● ● ● ● ●
18 Tampa St. Petersburg, FL 2,488,858 ●● ● ●
19 Denver-Aurora-Lakewood, CO 2,157,155 ●● ● ● ● ●
20 Baltimore-Columbia-Towson, MD 2,199,095 ● ●
21 St. Louis, MO-IL 2,184,791 ●● ●● ●
22 Orlando-Kissimmee-Sanford, FL 1,969,080 ●● ● ● ●
23 Portland-Vancouver, OR-WA 1,937,025 ● ● ●
24 Pittsburgh, PA 1,891,339 ● ●
25 San Antonio-New Braunfels-TX 1,868,353 ● ●
● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 10TOP 50 MARKETS
CBSA POPULATION POSTERS & COMMUTER RAIL
TOP 50 MARKETS BULLETINS WALLSCAPES BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK
AGE 18+ JUNIOR POSTERS & SUBWAY
26 Sacramento-Roseville, CA 1,792,435 ●● ●● ●
27 Las Vegas-Henderson-Paradise, NV 1,703,138 ●● ●● ● ●
28 Cleveland-Elyria, OH-KY-IN 1,615,250 ●● ●
29 Kansas City, MO-KS 1,612,246 ●● ● ● ●
30 Columbus, OH 1,584,094 ●● ● ● ●
31 San Jose-Sunnyvale, CA 1,552,839 ●● ● ● ● ●● ● ●
32 Indianapolis-Carmel-Anderson, IN 1,530,232 ●● ●
33 Nashville-Davidson, TN 1,470,997 ●● ●
34 Virginia Beach, VA-NC 1,354,497 ● ●
35 Providence-Warwick, RI-MA 1,297,094 ● ●● ●
36 Jacksonville, FL 1,181,026 ●● ●
37 Raleigh, NC 1,013,132 ● ●● ●
38 Memphis, TN-MS-AR 1,010,521 ●● ●
39 Richmond, VA 1,009,213 ● ●
40 Louisville, KY-IN 1,002,724 ●● ● ● ●
41 New Orleans-Metairie, LA 998,197 ●● ● ●
42 Hartford-West Hartford, CT 961,069 ●● ●● ● ●
43 Buffalo-Cheektowaga, NY 903,131 ● ●
44 Rochester, NY 854,315 ● ●
45 Grand Rapids, MI 803,636 ●● ●● ●
46 Fresno, CA 712,009 ●● ● ●
47 New Haven-Milford, CT 680,701 ●● ●● ● ●
48 North Port-Sarasota, FL 674,397 ●● ●
49 Allentown-Beth, PA 664,490 ●● ●
50 Dayton, OH 626,034 ●● ●
● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 11MEDIA ACROSS
THE TWIN CITIES
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 12WE GET
YOU TWIN CITIES
Minneapolis and St. Paul are known for their diverse culture, highly educated
people, and high quality of life. In 2017 the Twin Cities saw 33 million visitors,
a 2.5% growth of people coming to the metro area. The Twin Cities serve
as headquarters to corporations such as Target, Ecolab, Ameriprise, Xcel
Energy, Thrivent Financial, Securian Financial, Hormel, Land O Lakes, General
Mills, 3M, United Health, Medtronic, Cargill, Best Buy, Fair Isaac, Blue Cross,
St. Jude, and many more. It is also home to many Regional and National
Banking Institutions, including Wells Fargo, US Bank, and RBC, which makes
them a powerful financial center.
WHY TWIN CITIES?
• Metro areas seeing record breaking population growth—
Minneapolis more than doubled in 15 years.
• Millions of residents and visitors each year
• Third largest economic center in the Midwest
• Thriving theater, cultural center, and museum scene
• Seven national sports teams across all the major leagues
NFL-Vikings, MLB-Twins, NHL-Wild, NBA-Timberwolves,
NLB-Saints, WNBA-Lynx, MLS-MN United.
In the Twin Cities, OUTFRONT reaches 94% of the CBSA
consumers weekly.
MINNEAPOLIS
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SOURCE: US CENSUS , US CENSUS AMERICAN COMMUNITY SURVEY
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 13MINNEAPOLIS/ST. PAUL
Profile
51% 172 66%
mi.
College Degree Total miles traveled White-collar
or higher past week occupation
50% 56 18%
min.
African American
8%
Asian
7% Female Time spent traveling to Blue-collar
White and from work each day occupation
74%
Hispanic/Latino 50% 94% 69%
6%
Other/Mixed
3%
MINNEAPOLIS/ST.PAUL Male Drive alone or Employed
2.8 MILLION A18+ CBSA carpooled
MINNEAPOLIS
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SOURCE: US CENSUS, SCARBOUROUGH RESEARCH, MINNEAPOLIS CBSA
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 14MEDIA PRODUCTS AT A GLANCE
BULLETINS DIGITAL BULLETINS JUNIOR POSTERS LIVEBOARD NETWORKS
BACKLIT DIORAMAS WALLSCAPES DOMINATIONS COLUMN WRAPS
SOFFIT BANNERS FLOOR GRAPHICS EXPERIENTIAL MOBILE NETWORK
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 15MEDIA FORMATS
BILLBOARDS 17 SECOND SCREEN MEDIA 46
BULLETINS 18 MOBILE NETWORK 47
DIGITAL BULLETINS 20 SOCIAL INTEGRATION 48
JUNIOR POSTERS 22
SKYWAY MEDIA 24
MINNEAPOLIS/ST. PAUL
SKYWAY SYSTEMS 26
ROCHESTER 30
MALL OF AMERICA 32
LIVEBOARD NETWORKS 34
BACKLIT DIORAMA 35
WALLSCAPES 36
DOMINATIONS 37
COLUMN WRAPS 38
FLOOR GRAPHICS 39
OCTAGON 40
SOFFITS 41
EXPERIENTIAL 42
TARGET FIELD/TARGET
CENTER ARENA 43
U.S. BANK STADIUM 44
CONVENTION CENTER AREA 45
16
MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019BILLBOARDS
BULLETINS
Bulletins offer the most powerful impact of all outdoor advertising
formats. Located on key highways, intersections and integral
choke points throughout the Minnesota, bulletins provide the
advertising message a long-term presence and tremendous
visibility to all traffic.
PRODUCT INFORMATION
• 20’H x 60’W
• 14’H x 48’W
• Unique Sizes
• Extensions available
on some locations
COVERAGE
• See map for coverage
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 18BULLETIN COVERAGE
Market Wide Coverage Reaching the Metro Area
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COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 19DIGITAL
BULLETINS
Add an extra layer of timeliness and relevance to your campaign
through a digital execution. Easily change creative messaging
based on triggers such as time of day, weather, or sports
scores. Digital provides ultimate messaging.
The digital network spots will run 1,228 spots per day, 8596
per week, 34,384 per 4 weeks!
PRODUCT INFORMATION
• 14’H x 48’W
• 10’6”H x 36’W
• Spot Length: 8 seconds
• Loop Length: 64
• Advertiser Slots: 8
• Dynamic Capabilities
COVERAGE
• See map for complete coverage
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 20DIGITAL BULLETIN COVERAGE
Coverage Reaching high-traffic areas
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 21JUNIOR
POSTERS
Junior posters offer point-of-purchase opportunities and are
a great medium for local businesses to drive traffic to their
stores. Junior posters can target neighborhoods, shops and
ethnic areas. These impactful canvases are located in local
neighborhoods where many other media options may be
zoned out.
PRODUCT INFORMATION
• 5’H x 11’W
• 6’H x 12’W
COVERAGE
• See map for complete coverage
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 22JUNIOR POSTER COVERAGE
Select Neighborhood Coverage
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 23SKYWAY MEDIA
SKYWAY MEDIA
The Twin Cities skyways are a climate controlled interconnected collection of 2nd story
pedestrian walkways that span over 17.5 miles. Each day, Outfront’s Skyway Media platform
reaches over 350,000 upscale working adults and business decision makers that live,
work, and shop in Minneapolis, St. Paul, and Rochester. Additionally, the skyway system
connects visitors to hotels, sporting events, nightlife in the warehouse district, and
performances in the theatre district.
Outfront’s skyway advertising mediums are strategically placed throughout the skyways
to target high traffic areas within our market, such as the Minneapolis Convention
Center, Target Corporation, Target Field, Target Center, Xcel Energy Center, The Mayo
Clinic, Faegre Law, Thrivent Financial, U.S. Bank Stadium, RBC Wealth Management,
Wells Fargo, U.S. Bank and many more.
MEDIA
• Liveboard Networks
• Backlit Dioramas
• Wallscapes
• Dominations
• Column Wraps
• Floor Graphics
• Elevator Clings
• Experiential Opportunities
• Speciality Media
COVERAGE
• Minneapolis
• St. Paul
• Rochester
• Mall of America
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 25SKYWAY MEDIA
MINNEAPOLIS SKYWAY ST. PAUL SKYWAY
The Minneapolis skyway connects 9.5 miles and reaches over 250,000 upscale working Saint Paul Skyway system is over 5 miles long and connects the Central Business District
adults that enter the city each day. This system is home to the headquarters for many with the cultural and entertainment areas of downtown allowing advertisers to reach
Fortune 500 businesses, the country’s second-largest Theatre District, per capita, and upscale consumers.
twenty-four of the twenty-five largest law firms.
Coverage Area:
Coverage Area:
• Xcel Energy Center • Science Museum of MN
• Mpls Convention Center • Wells Fargo • City of Minneapolis • River Center • Children’s Museum
• Target Corporation • Ameriprise Financial • Hennepin County • Ecolab • Ordway
• Target Field • RBC Wealth Management • Thrivent Financial • Securian Financial • Minnesota Public Radio
• Target Center • U.S. Bank Stadium • Lawson Software
• Guthrie Theater • Capella Education
MINNEAPOLIS
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SOURCE: MINNEAPOLIS.ORG/MAP-TRANSPORTATION/MINNEAPOLIS-SKYWAY-GUIDE/APTA, GEOPATH
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 26MINNEAPOLIS/ST. PAUL SKYWAY
Profile
181 15
67% 33% mi. min.
Male Female 95% Total miles traveled 5% Time spent traveling to
89% past week and from work each day
White-collar Blue-collar
College Degree occupation occupation
or higher
African American 18-34 > $50K
7% 54% 10%
Asian 35-54 $50K-$99,999
11% 41% 17%
White 55-64 $100K-$149,999
65% 5% 64%
Other/Mixed 65+ $150K+
17% 0% 9%
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SOURCE: SCARBOROUGH RESEARCH 2019
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 27S 2ND ST
10TH AVE S
MINNEAPOLIS SKYWAY S WASHINGTON AVE
E
D AV
Gateway
N 2N
Marquette The Ramp
Plaza Crossings
N 3R
D ST
S 3RD ST
NICOLLET AVE
Tritech Haaf
C Ramp US District Ramp Radisson Mills
Service Red Hotel
hstar
Court
E
Minneapolis Ritz Ctr Fleet
AVE
D AV
Central Residence Wells Wells Farm
Towle
Nort
Library Fargo Bank Fargo Bank Ramp
S 4TH ST
EPIN
N 3R
Bldg Tower Tower
N 4T
H ST Tritech Ctr
N
S 4TH ST
HEN
Mills Fleet
AC Xcel Xcel Hotel Hennepin Farm
Hotel Bldg Bldg County
Tunnel
Emery Mpls Ramp
City Public Commons Park
5th St CenturyLink Safety
Light Lumber Hall
Rail Nic on Towers Facility US Bank
Exchange
N 5T Fifth Light Rail
Target H ST Stadium S 5TH ST
CHICAGO AVE
Field Plymouth Canadian GOVT S 5TH ST Plaza
B Ramp 517
E
US
Pacific Center
T AV
Butler Bldg Westin Bank
Square Tower
Plaza Mpls
N 1S
Armory
Embassy Rand
Suites RBC
N 7T N 6T Tower
H ST H ST
N Capella S 6TH ST
6 Quebec Tower Hennepin
10 Target Loews
9TH AVE S
10TH AVE S
11TH AVE S
12TH AVE S
TH County
RO
Center Hotel Grand Government
ST Gaviidae
YA
Mayo Clinic Wells North Star Hotel Center Thrivent
City Center
L
Financial
ST
Sports Med Fargo
N 7T Marriott
ON
H ST Bank Crowne
Hotel
Plaza S 7TH ST S 7TH ST
N
AV
hstar
First Radisson
9T
Marquette Hennepin
E
Avenue Blu 701
H
Hotel Accenture
Y
County
Nort
S WA
ST
Baker Medical
5TH AVE S
PORTLAND AVE S
A Ramp Park & Dayton’s Centre
Bldg Center
Shop Project Ameriprise Village
IDS
TWIN
NICOLLET AVE
N 8T Hyatt
VE H Place
PARK AVE
ST
DA
N
OO S 8TH ST
10
Bus Residence RSM
NW
TH
GLE Depot Hampton Inn Plaza
TCF St. Best
Krause-
ST
Olaf Western
Inn US Anderson
Pence Bancorp Energy HCMC
Hawthorne Center HQ Expansion Elliot Park
Building Lasalle 811 Medical Campbell
Ramp Lasalle Foshay Apartments
Plaza Arts Bldg Mithum
11T
394 S 9TH ST S 9TH ST
H
Orpheum
CENTENNIAL PL
Le Meridien
AV
Chambers
S MARQUETTE AVE
2ND AVE S
3RD AVE S
4TH AVE S
E
N
10 Tenth & Int’l Amerprise
S
TH Art Target
VE
ST Institutes Hennepin Center Service
Store
EA
Int’l Young Center
RN
University of Quinlan
AT&T
O
N St. Thomas S 10TH ST
EL
TH
11T
H
LIO
VE Backlit Dioramas
LASALLE AVE
W
E
ST
TA
AV
Target
HA
ST
TA
NU Commons
TH (Full, Triple, Single,
IN
ST University of Target Hilton
CH
4
VE
HE E1
EP
C St. Thomas Plaza
or Double)
IC
Leamington
S
NN
AG
WCCO Transit Hub
HE
O
S 11TH ST TS
T
Liveboard Displays
AV
AN
E
R
Hotel Holiday Hilton EG
PA
NICOLLET AVE
S1 Orchestra
2T University of DoubleTree Orchestra Ivy Inn Century Garden
RK
H Hall Ramp Express
ST St. Thomas Hall Plaza Inn
AV
11th &
PL
5T
Marquette
E
ON
H
AV
RM
S 12TH ST
4T
E
S1 Central
HA
3T
S
35W
H
H Westminster Lutheran
ST
AV
Church & Church
E
S
Expansion
3R
PL
D
Minneapolis
AV
LA
Convention
E
28
YE
S
Millennium Center
MINNEAPOLIS Hyatt Marquette COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019
Regency Hotel
763.540.0031 Place
T
N TS
Loring Ramp RA
EGST. PAUL SKYWAY
St. Joseph's 10TH ST E
Hospital
BROADWAY ST
PINE ST
EXCHANGE ST W EXCHANGE ST E
Fitzgerald Central
SAINT JOSEPHS LN
EN
H AV
MINNESOTA ST
Towers
TEMPERANCE ST
JACKSON ST
SMIT O
LD
Theater
9TH ST E
5TH ST
MN Public
5TH
EB I9
6T
SB I 3
Radio
SB I3
H Ramsey Co. 9TH ST E
ST
ST W
4 TO
SIBLEY ST
Juvenile and
5E T
Wold Trade Robert St. Wacouta
W
5E T
Family Justice City
Center Ramp Ramp Commons
WAL
Center Walk
O SB
O EB
7TH ST W
L ST
HWY
I94
Minnesota 7TH ST E
WACOUTA ST
Wells Fargo 8TH ST E 8TH ST
Children's
52
Museum Place Golden
6T UBS Town Rule Bldg
H Metro
ECOLAB Plaza Square
ST
SAINT PETER ST
WABASHA ST N
Palace Square
W Tower
Theatre
Xcel
Energy 7TH PL E 7TH PL E
5T Town
Center 401
H Park Square
ST Square Bldg Securian
W Treasure Island Center Gilbert
Travelers Theatre
Center & Mears Park Bldg River
Park ST E
Roy Wilkins TRIA Rink Place Apt Square Park 6TH
Auditorium 400 Lofts 4 TO
Double Tree Court I9
by Hilton Chamber of Securian Bldg B
W
Commerce Center
Light Rail
Hotels
Landmark 6TH ST W 6TH ST E
Center
Ordway
ST
Saint Paul Galtier YMCA
Center Alliance Met
N
Landmark Lawson Towers
TO
RiverCentre Bank Center Council 375
Plaza Commons
G
EX Jackson
IN
SIBLEY ST
WACOUTA ST
WALL ST
BROADWAY ST
ST
C Mears
SH
K H Park
EL A Ecolab
ET
A
N
W
LO G Rice Corporate US Bank 375
RK
ROBERT ST N
G E Jackson CHS
G ST Park St. Paul Center Center
MA
Saint Paul B S Field
LV Hotel 5TH ST E 180 E
RiverCentre D
CEDAR ST
Parking Ramp W 5th Bldg
Ri Landmark Pioneer Lowertown
George Latimer ve LRT Vertical
r Ce Towers The
Press
Connection Pioneer Jackson St. Lofts
Central Library n Ramp
tre Lowry First Endicott
Tu National Bldg 333
nne Victory Farmers
James J. Hill l Bank Bldg on Market
Science City Hall Parking Athletic the
Museum Center 4T
HS Annex Ramp Club Bldg Park Map Locations
Northwestern
of MN TW Bldg
(must remain triple)
CenturyLink 4TH ST E
Walsh Light Rail Backlit Dioramas
Gaertner
JACKSON ST
City Hall
Minnesota
Twin Cities (Full, Triple, Single,
Bldg Kellogg
& Court
Square Warren Burger PBS or Double)
House Federal Courts
Wellstone
InterContinental Elementary Bldg Liveboard Displays
Union
Hotel School Depot
ONT
ARI KELLOGG BLVD E
OS
T
Concourse
Kellogg Mall Park
SHE Ramsey
PAR 2ND ST
D ROA County Govt
29
D Center East
MINNEAPOLIS COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019
763.540.0031 Mississippi RiverROCHESTER SKYWAY
Rochester is known for the world-famous Mayo Clinic which resides in the heart of downtown
Rochester. The Rochester connected skyway and subway system offers signage throughout
3 levels of downtown and reaches over 140,000 people each day.
This connected system spans over 3 miles in the upper-level skyway but the closer you
get to the Mayo Clinic the connected system expands to over 9 miles in the underground
subway system.
MAYO CLINIC
The Mayo Clinic employs 35,000 medical care professionals who care for over one
million outpatient visitors per year.
COVERAGE
• Mayo Clinic
• U of M Rochester Campus
• Mayo Civic Center
• City of Rochester
• Downtown Hotels
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 30ROCHESTER SKYWAY/SUBWAY
Mayo Clinic & Downtown Coverage
3RD ST NW
CIVIC CENTER DR NE
Central Park
Charter House
6TH AVE NW
5TH AVE NW
4TH AVE NW
3RD AVE NW
2ND ST NW 2ND ST NE
Backlit Dioramas
1ST AVE NW
N BROADWAY AVE
1ST AVE NE
Brentwood (Full, Triple, Single, or Double)
Inn
Liveboard Displays
Skyway System
Methodist
1ST ST NW
Hospital Colonial
1ST ST NE
Subway System
Building
Economy Inn
Charlton
Eisenberg Mayo Campus
Best Building
by Kahler Building
Western Key Locations
Kahler Inn
& Suites
W CENTER ST E CENTER ST
CIVIC CENTER DR SE
4TH AVE SW
Wells Fargo
1ST AVE SE
6TH AVE SW
Kahler
Grand Shops at Hilton
Gonda
Hotel University
Building
Square
Broadway Plaza
Geffen
Auditorium Peace
1ST ST SW
Plaza Post 1ST ST SE
3RD AVE SW
Office Mayo Civic
Siebens Marriott Center
Ozmun Building Hotel
DoubleTree
Center
Ozmun East
Mayo US Bank Hotel Public Library
Brackenridge
Building Clinic Plummer Building Plaza Rosa
Building Parks
2ND ST SW Pavillion 2ND ST SE
Baldwin Massey Associated
Hawick Mitchell Building
5TH AVE SW
2ND AVE SW
1ST AVE SW
Travelers Building 201 Bank
Building Student Building Morgan
S BROADWAY
Hotel Hilton
3R
Center Stanley
Zu
D
mb
AV
Franklin Chamber of ro
E
Urgency Hilton R ive
SE
Guggenheim Heating Commerce
Care Garden r
Building Station Inn
3RD ST SW 3RD ST SW
Government
Center
Stabile
Medical Building
Science
MINNEAPOLIS
763.540.0031
318 COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 31
CommonsMALL OF AMERICA
Our illuminated backlit signage is located at high-traffic, main entry points into the Mall
of America. These impactful units allow advertisers to have the first and last impression
with consumers on their purchase paths.
THE MALL
The Mall of America is the largest retail complex in the United States including
an indoor amusement park with over 25 rides and attractions. More people visit
the Mall of America than Disney World, Graceland, and the Grand Canyon
combined. It has more than 40 million visitors annually.
The Mall of America is accessible to both downtown Minneapolis and St. Paul
by the Metro Transit blue and green line system, this system provides over
24.9 million rides each year.
MEDIA
• Backlit Dioramas
COVERAGE AREA
• West Parking
• East Parking
MINNEAPOLIS
763.540.0031
SOURCE: MALL OF AMERICA
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 32MALL OF AMERICA
Multi-level Coverage
JW Marriott
Central
Parkway
Nordstrom
North Garden
West Parking Underwater East Parking
Adventures
Ramp Ramp MALL OF AMERICA MEDIA
Nickelodeon
Universe LOWER
3'x 6' Backlit Diorama
West East
Market Broadway LEVEL 1
6'x 4' Backlit Diorama
3'x 6' Backlit Diorama
LEVEL 2
3'x 6' Backlit Diorama
LEVEL 3
6'x 4' Backlit Diorama
South Avenue 3'x 6' Backlit Diorama
LEVEL 4
Macy’s 6'x 4' Backlit Diorama
Crayola LEVEL 6
Experience
6'x 4' Backlit Diorama
Radisson Blu
MINNEAPOLIS
763.540.0031
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 33LIVEBOARD
NETWORKS
The skyway liveboard network covers daily audiences for
Minneapolis, St. Paul, and Rochester. This network reaches
visitors commuting in the central business district for meetings,
dining, concerts, sporting events, theatre/entertainment, etc.
The liveboard network offers flexible and digital options
that provide advertisers with full motion video and creative
experiences.
The Liveboard Network spots will run 1,350 times per day,
9,450 per week, 37,800 per 4 weeks!
PRODUCT INFORMATION
• Static/Full Motion
• Dynamic Capabilities
• Spot Length: 8 seconds
• Loop Length: 64
• Advertiser Slots: 8
COVERAGE
• Minneapolis
• St. Paul
• Rochester
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 34BACKLIT
DIORAMAS
Backlit Dioramas command attention, are fully illuminated and
eye-catching! Located in the highest demand areas, this media
targets an affluent, educated, white collar demographic with
excellent frequency.
We can enhance this media by adding brochure racks, wall
graphics, experiential opportunities and much more.
PRODUCT INFORMATION
• 3'H x 6'W
• 3'H x 2'W
COVERAGE
• Minneapolis
• St. Paul
• Mall of America
• Rochester
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 35WALLSCAPES
Wallscapes vary in size and are MINNEAPOLIS/ST. PAUL COVERAGE ROCHESTER COVERAGE PRODUCT INFORMATION
customizable depending on budgets
and creative needs. These units allow • 10th & Hennepin • Centre Village • Double Tree Hotel • Size varies by location
advertisers to dominate areas of the • 333 S 7th Street Building • Gaviidae Commons • U.S. Bank Building
skyways reaching consumers in a bold
• 517 Building • Haaf Ramp
and unexpected way. Some locations
may include backlit dioramas to • A Ramp Parking • Hotel Minneapolis
add additional impact to an already • B Ramp Parking • Radisson Blu Hotel
powerful media.
• City Center Building • Town Square
MINNEAPOLIS
763.540.0031
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 36DOMINATIONS
Dominate the consumer journey PRODUCT INFORMATION COVERAGE
with a larger than life experience
that engages each passerby. Multiple • Size varies by location • 517 Building Domination
speciality formats create a captivating • Northstar Center Wallscape Domination
environment at eye level.
• 6 Quebec Pillar Domination
• Target Field/Target Center (Ramp B) Domination
• 10th & Hennepin Domination
• City Center Domination
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 37COLUMN
WRAPS
Column Wraps are typically sold in multiples per building
creating a domination with multiple message/creative
opportunities. They reach consumers in a unique and
unexpected way to make your message really stand out!
PRODUCT INFORMATION
• Varies by opportunity
COVERAGE
• 6 Quebec Building
• 5 pillars, ~90 sq ft each
• Northstar Center
• 14 pillars, ~25 sq ft each
• Convention Center Rotunda
• 4 pillars, ~18 sq ft each
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 38FLOOR
GRAPHICS
Floor Graphics are a step out of the ordinary. They reach
consumers in a unique and unexpected way. Floor Graphics
can be created in a variety of shapes, colors and sizes to make
your message stand out! Floor Graphics can be combined
with multiple media options for added impact that is sure
to stop traffic.
PRODUCT INFORMATION
• Varies by opportunity
COVERAGE
• Orchestra Hall Ramp
• 517 Building
• 6 Quebec Building
• A Ramp Parking
• B Ramp Parking
• Minneapolis Hilton
• Northstar Center
MINNEAPOLIS
763.540.0031
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 39OCTAGON
This one-of-a-kind application is a unique eight-sided glass octagon
in the center of the Northstar Center skyway. It is a can’t miss
application that skyway consumers literally walk right into and
around in both directions. The Northstar Building is located right
in the heart of the downtown core Central Business District and
is a major skyway intersection with direct connections to the
Baker Center, Capella Tower, 6 Quebec Building and the Wells
Fargo Tower. The Northstar Center also houses the last true
food court in the downtown core.
PRODUCT INFORMATION
• 36” x 61.5” each panel
COVERAGE
• Northstar Center
• 8 panels
MINNEAPOLIS
763.540.0031
COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 40SOFFITS
Overhead soffits provide a creative PRODUCT INFORMATION COVERAGE
advertising opportunity to reach consumers
as they enter and exit three different • Varies by opportunity • Ramp A
parking ramps in the downtown metro • Ramp B
area. These parking ramps target sporting
• Hawthorne Ramp
and entertainment events specifically for
the Minnesota Twins, Timberwolves, Lynx,
concerts, conferences, and many more.
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 41EXPERIENTIAL
Experiential events are a great additon to bring your skyway
advertising campaign and brand to life! These opportunities
include product sampling, literature/sample distribution, brand
ambassadors, games, mascots and many more.
Run your event during peak lunch hours and connect with
the largest concentration of upscale, educated, working
adults in the state.
PRODUCT INFORMATION
Creative event products vary based on location. Media
that complement events include wallscapes, pillar
wraps, floor clings, domination walls, and digital
liveboard networks. Design an event and we will find
products that amplify your product.
COVERAGE
• 517 Building
• 6 Quebec Building
• Northstar Center
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 42TARGET FIELD/
TARGET CENTER ARENA
Both Target Field and Target Center are PRODUCT INFORMATION COVERAGE AREA
connected via the skyway to ABC parking
• Backlit Dioramas • Target Field • Cowles Dance Center
ramps. These ramps are the largest ramps
in the city and are located within 1 to 2 • Wallscapes • Target Center • Restaurants
blocks of each venue. • Lifestyle Centers
• Liveboard Networks • Orpheum Theater
This media interacts with the 3+ million • Column Wraps • State Theater
Twins, Timberwolves and other events
• Floor Graphics • Pantages Theater
fans, along with thousands of everyday
downtown workers. • Overhead Soffits • New Century Theater
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 43U.S. BANK STADIUM
U.S. Bank Stadium is home to the Minnesota Vikings. PRODUCT INFORMATION COVERAGE AREA
Each year U.S. Bank Stadium hosts NFL football games,
large conferences, state tournaments, concerts, etc. The • Wallscape • US Bank Stadium
Haaf ramp (the largest parking ramp connected to U.S. • Liveboard Network • Haaf Memorial Parking Ramp
Bank Stadium) is linked to the skyway that connects to • Backlit Dioramas • Wells Fargo Towers
the newly opened Wells Fargo Towers and the Gateway
District in downtown Minneapolis. • Guthrie Theater
• The Armory
• Stone Arch Bridge Park
• Latitude 45 Luxury Apartments
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 44CONVENTION CENTER AREA
The Minneapolis Convention Center is one of the largest PRODUCT INFORMATION COVERAGE AREA
event centers in Minnesota. It hosts a multitude of events
including conferences, conventions, expos, concerts, and • Backlit Dioramas • Hilton Hotel
sporting tournaments, bringing a wide variety of visitors. • Pillar Wraps • Orchestra Hall Ramp
The skyway connects them to hotels, parking ramps, and
• Floor Graphics • Marquette Place Apartments
other destinations within the metro.
• Window Graphics • Loring Park
• Hyatt Regency Hotel
• Millenium Hotel
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 45SECOND
SCREEN MEDIA
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 46MOBILE NETWORK
Combine the power of OOH with mobile PRODUCTS LOCATED IN THE
to create new engagement opportunities
— Proximity Targeting TOP 50 MARKETS
with your target audience. Targets the
right users by geofencing your OOH and — Retargeting
strategic locations, target by behavior,
— Behavioral or
then create message frequency with this
Brand Targeting
audience through retargeting.
— Transit System
Audience Targeting
MINNEAPOLIS
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COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 47SOCIAL MEDIA
INTEGRATION
DRIVING CLIENT RESULTS ENGAGEMENT OPPORTUNITIES LOCATED IN THE
Social monitoring tracks lifts in location Organic TOP 50 MARKETS
based social conversation and search — Snapcodes + Filters
with geofencing, plus social conversation
around specific campaigns using — QR Codes
keywords, hashtags, phrases, etc. Social — Shazam Codes
listening metrics include: Reach, Spread, — Spotify Codes
Mentions, Sentiment, and Trends.
Paid
— AR
MINNEAPOLIS
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— Influencers COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2019 48OUTFRONTMEDIA.COM 763.540.0031 901 MARQUETTE AVE, STE. 600 MINNEAPOLIS, MN 55402 INSTAGRAM | YOUTUBE | LINKEDIN | TWITTER | FACEBOOK | GOOGLE+
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