WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com

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WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com
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WELCOME TO ISM – THE WORLD’S LARGEST TRADE FAIR FOR
SWEETS AND SNACKS                     31.01.-03.02.2021
                                        www.ism-cologne.com

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WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com
THE TRADE FAIR

                    A heart for sweets & snacks

                    Establish contacts, discover trends, exchange ideas: This
                    and much more is what has made ISM in Cologne the focal
                    attraction for the industry.

                    Every year, the manufacturers and decision-makers of the
Start               leading trading companies worldwide are meeting up at the
>> The trade fair   world's leading trade fair for sweets and snacks. This is the
Segments            only place where industry and retail trade meet up in such a
                    targeted manner: As the most important business platform of
Exhibitors
                    its sector, ISM provides the ideal setting for winning over new
Visitors
                    customers and grooming contacts.
Arguments
Contact             Secure your stand area now and profit
                    from the perfect presentation platform in an
                    internationally competitive environment!

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WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com
SEGMENTS

                 Centrepiece of ISM
                 Once again in 2021 the focus lies on chocolate, chocolate products, sugar confectionery, biscuits, snack foods,
                 ice cream and pastes.

                 A variety of offers from over 75 countries provides the 38,000 trade visitors with a comprehensive overview of the
                 market. It is rounded off by an attractive event programme and special areas for trend products. You shouldn't miss
                 the following highlights:
Start
The trade fair
>> Segments      Trend and Natural Snacks                                     Sweet Kitchen@ISM
Exhibitors       • Special exhibition area in hall 5.2                        • Show area in hall 3.1
                 • Snacking and to-go offers                                  • Culinary pieces of art
Visitors
                 • Coffee, tea, bean-to-bar chocolate, raw snacks             • Baking, candy and chocolatier sessions
Arguments        • Display window special event "Trend and Natural Snacks"
Contact
                 Trend Court@ISM                                              New Product Showcase
                 • The latest trends in hall 5.2                              • The top innovations of ISM in our new hall 1
                 • Young companies in the Start-up Area                       • High-quality special event for secondary placements
                 • Special event „Sweet Trends                               • Award for the best innovations and most innovative
                  presented by Innova Market Insights“                          packaging

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WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com
EXHIBITORS

                 Global market leaders at ISM 2020
                 ABK, Arcor, Baronie, Bazooka, Cacau Show, Canel’s, Cemoi, Cloetta, Colian, Dori, Elvan, Embare, Fazer, Fini Sweets,
                 Griesson-de Beukelaer, ICAM, Jelly Belly, Kambly, Katjes, Kras, Krüger, Lambertz, Loacker, Manner, Millano, Natra,
                 Neuhaus, Orkla, Promotion in Motion, Ragolds, Ricola, Ritter, Roshen, Rübezahl, Sölen, Toms Confectionery, Trolli,
                 United Confectioners, Valor, Vidal, Wawel, Wawi and many more…

Start                     1,774 exhibitors (+7.5 %)
The trade fair                from 76 countries
Segments                      87.5 % from abroad                       1
>> Exhibitors
                                                                      Italy           2
                                                                                    Belgium         3              4
Visitors                                                                                           Spain
                                                                                                                 Great
Arguments                                                                                                        Britain          5
                                                                              6                                                 Poland
Contact                                                                    France         7
                                                                                        The Ne-
                                                                                       therlands           8
                                                                                                        Turkey             9
                                                                                                                        China          10
                                                                                                                                      Greece

                                                                      TOP 10 COUNTRIES OF ORIGIN 2020
                                                                                              (not including Germany)

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WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com
“The ISM is the best way
                                                  to meet all important sup-
                                                  pliers on 1-2 days and get
                                                  informed about the latest
                                                  trends.“
                                                                                                                                                 VISITORS
                                                     Peter Misamer, Buyer,
                                                     Hussel GmbH

                 “The ISM fair has been an               First-class trade audience                                             Top retail chains at ISM 2020
                 incredible source of new
                 product inspirations due                The top buyers from the big trading companies                          Aeon, Ahold, Amazon, Aldi, Carrefour, Coop, Costco,
                 to the great variety of
                 many international quality              and importers from abroad attended the trade fair                      Edeka, E. Leclerc, El Corte Inglés, ITM, Kaufhof, Lidl,
                 suppliers.”
                    Arjan Both, Senior Vice
                                                         again in 2020. The German trade was also strongly                      Metro, Migros, REWE, Target, Tesco, TJX, Walgreens,
                    President Global Sourcing,
                    Walmart Inc.                         represented once again. 90.5 % of the ISM visitors                     Walmart, Whole Foods and many more…
                                                         are involved in making purchasing decisions at their
                                                         respective companies.
Start
The trade fair                                                                                         38,000 visitors     70 % from abroad
Segments                                                                                                    from 148 countries
Exhibitors
                                                                                              Economic sectors of the trade visitors             Position within the company
>> Visitors
                                            Top 10 countries of the visitors
Arguments                                                   (excl. Germany)                     31 %   Wholesale trade                            28 %   Self-employed entrepreneurs, co-owners

Contact                                      1. The Netherlands
                                                                                                25 %   Retail trade                               19 %   Other employees/civil servants
                                                 2. Great Britain
                                                    3. Belgium                                  20 %   Importers                                  16 %   Department Manager, Group Manager
                                                       4. Italy
                                                           5. Spain                             5%     Suppliers for the out-of-home market       15 %   CEOs, Board Members

                                                                6. USA                          5%     Gastronomy, communal feeding               13 %   Division, Plant and Subsidiary Managers
                                                                    7. Russsia
                    94 % of the visitors                              8. France                 5%     Others                                     4%     Trainees
                    would recommend                                          9. Poland
                    a good business                                                             4%     Online trade                               4%     Other professional sections
                    partner to visit ISM.                                        10. Israel
                                                                                                4%     Confectioneries, cafés                     1%     Lecturers, teachers
                          Trade visitor survey

                                                                                                                                                                                    5
                          ISM 2020
                                                                                                1%     petrol station chains, forecourt stores
WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com
ARGUMENTS

                 Good reasons for your trade fair presence
                 1. Industry meeting point: Year for year approx.            6. Presentation of new products: The New Product
                    38,000 trade visitors meet up in Cologne. ISM offers        Showcase in Hall 1 offers the exhibitors of ISM an
                    around 1,800 exhibitors from 76 countries a top             eye-catching presentation area for their innovations.
                    platform for their products.
                                                                              7. International appeal: More than 600 journalists
                 2. Top retail chains: The 20 leading global trading           from 27 countries write 4,000 articles for the press,
Start              companies visit ISM as well as 28 of the German top          Internet, TV and radio.
The trade fair     30 trading companies.
                                                                              8. High satisfaction among the exhibitors: 88 % would
Segments         3. H
                     igh visitor quality: 73 % of the visitors hold            recommend the trade fair, 80 % are (very) satisfied
Exhibitors          executive positions. 90.5 % are involved in purchasing      with the services of ISM.
Visitors            and procurement decisions.
                                                                              9. First-class Cologne trade fair location:
>> Arguments     4. H
                     igh internationality: Visitors from 148 countries         Infrastructure, major economic hub, hotels/food
Contact             visit ISM, from A to Australia to Z for Zambia.             service, media city - the Cathedral City definitely has
                                                                                plenty to offer!
                 5. Trendsetter and source of ideas: ISM is a
                   trendsetter and source of ideas for the sweets            10. P
                                                                                  roSweets Cologne: At ProSweets Cologne that is
                   and snacks industry. This is the only place you               staged simultaneously you can inform yourself about
                   can comprehensively inform yourself about all                 new solutions and further developments for reci-
                   the trends, market action and your competitors'               pes, and the production and packing of sweets and
                   activities.                                                   snacks.

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WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com
Exhibitor service
                 Your contacts will be pleased to advise you:
                                                                CONTACT
                                     Sabine Schommer            Claudia Majchrowicz
                                     Director                   Sales Manager
                                     Tel. +49 221 821-3923      Tel. +49 221 821-3899
                                     Fax +49 221 821 99-3340    Fax +49 221 821 99-3340
                                     s.schommer@koelnmesse.de   c.majchrowicz@koelnmesse.de

                                     Francesco Voncken          Tyhardi Soemansah
                                     Project Assistant          Sales Manager
Start
                                     Tel. +49 221 821-3061      Tel. +49 221 821-2712
The trade fair                       Fax +49 221 821-3440       Fax +49 221 821 99-3340
Segments                             f.voncken@koelnmesse.de    t.soemansah@koelnmesse.de
Exhibitors
Visitors
Arguments
>> Contact                                    Yes, I
                                            would like
                                           to register!

                                             ISM
                                             Pro Sweets

                                                                                   7
                                             Cologne

                                                                    www.ism-cologne.com
WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com WELCOME TO ISM - THE WORLD'S LARGEST TRADE FAIR FOR SWEETS AND SNACKS - 31.01.-03.02.2021 www.ism-cologne.com
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