WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...

 
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
WHERE
GREAT IDEAS
FLOURISH
BRAND SPONSORSHIP OPPORTUNITIES 2019
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
THE NATIONAL ADVERTISING
  CHALLENGE IS A BRIEF-BASED
 COMPETITION AMONG CANADA’S
TOP ADVERTISING CREATIVES FOR
 THE BEST CREATIVE CAMPAIGN.

      We’re not about showcasing previously produced advertising campaigns.
    We are a competition where everyone starts from the same blank page. Just
  think, hundreds of agencies from across the country compete for the best ideas
 for your brand based on a brief that you write; the blueprint to help you discover
          intrusive, compelling communication in the form of brilliant ideas.
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
ESTABLISHED

                              2002

                               NAC
  130                          AT A                           244
                              GLANCE
BRAND PARTNERSHIPS                                          CREATIVES TO CANNES
                                                               LIONS FESTIVAL
                                                               OF CREATIVITY

            2015
                                                     OVER

              WINNER CANNES
               LION BRONZE
                                             3,275
                                             FRESH IDEAS SUBMITTED
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
ONE GREAT IDEA IS ALL
         YOU NEED
 Whether it’s to support marketing initiatives with limited resources or
as an effective way to generate thought starters for your AOR or brand
team, one great idea is all you need. Campbell’s, Toronto Zoo, Children’s
   Wish, and Yamaha all received dozens of ideas that inspired actual
     campaigns that became part of their overall communication.
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
MARK YOUR CALENDAR

NAC BRANDS 2019   SPONSORSHIPS CLOSE

                  BRIEFS COMPLETED
                                            December 14

                                              February 8

                  ENTRIES OPEN                  March 4

                  ENTRIES CLOSE                March 31

                  JUDGING                   April 17 & 18

                  SHARK TANK                        TBD

                  GALA                            May 2

NAC IDEAS 2019    ENTRIES OPEN

                  ENTRIES CLOSE
                                                  July 15

                                               August 12

                  JUDGING              September 17 & 18

                  GALA                         May 2020

NAC CARES 2019    SPONSORSHIPS CLOSE

                  BRIEFS COMPLETED
                                           September 16

                                           September 23

                  ENTRIES OPEN               October 28

                  ENTRIES CLOSE            November 24

                  JUDGING                   December 14

                  GALA                         May 2020
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
NAC PROCESS
 NAC IS A BRIEF-BASED COMPETITION,
       NOT AN AWARDS SHOW.
                    It’s a think tank for brands looking for out-of-the-box
                              marketing and advertising solutions.

01                                                    02
Brands identify a challenge
and growth opportunity.                               Creative brief is drafted
                                                      based on objective.

     03
     Brief is shared with
                                         IDEATION                             04
     8,000 creatives at over
                                                                              An eminent jury
     200 agencies.
                                                                              evaluates the ideas.

     05
     Top teams present to                06
     brands Shark Tank style.            Winners are announced
                                                                                  07
                                         at the NAC Gala.                         Brands receive and own
                                                                                  all ideas submitted.
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
TESTIMONIALS
“NAC was a great way to                 “It’s an amazing showcase of
get some fresh eyes on the              creative work in a phenomenally
business. Many of the ideas             creative environment.”
were easily implementable and           SANDY WATT – NATIONAL DIRECTOR, MARKETING
met our business objectives.”           Children’s Wish Foundation

MICHELLE CIRCOSTA – MARKETING MANAGER
Hershey’s Kisses

“We need to stretch our dollar          “We saw a lot of really
as far as we can. We’re good at         interesting, colourful, bright
executing but sometimes need            ideas, that were definitely
some help getting those fresh,          on brief. There was a lot
new ideas.”                             of inspiration.”
KIMBERLY HAIDER, MANAGER, MARKETING &   JENNY KESSELER – MARKETING MANAGER
COMMUNICATIONS                          Nestlé Smarties
Toronto Zoo

“NAC provided an amazing
event to network and meet new
people as well.”
DANIELLE GIORDANO – MARKETING MANAGER
Nestlé Smarties
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
CREATIVE THINKING.
       NO BOUNDARIES.
A gut feeling, a hunch or a eureka moment can come from anywhere,
however in this case, your sponsorship will produce ideas created by
the best and brightest in the advertising industry, opening your eyes
                   and mind to endless possibilities.
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
THE RISING STARS
              OF TOMORROW
  Group Heads, Creative Directors, Chief Creative Officers, they all start
somewhere. The NAC engages students at leading colleges and universities
who represent the next generation of creative leaders. The thinking is fresh.
  The ideas, unbridled by industry trends, are often the most inventive.
WHERE GREAT IDEAS FLOURISH - BRAND SPONSORSHIP OPPORTUNITIES 2019 - National Advertising ...
JURY
Some of the most notable figures in advertising comprise the National Advertising Challenge jury.
          These experts help brands looking for fresh ideas select the winning entry.

                      JOSEPH BONNICI                 CHRIS HIRSCH                        HELEN PAK
                      Bensimon Byrne                 LG2                                 Grey Canada &
                                                                                         President Grey Toronto

    DENISE ROSSETTO                    JEFF HILTS                      CATHERINE ALLEN                  CRAIG MCINTOSH
    BBDO Toronto                       FCB Toronto                     Zulu Alpha Kilo                  Cossette Toronto

                        ALLEN OKE                    NICOLAS QUINTAL                     SAMANTHA SIMPSON
                        Huge Canada                  Rethink Montreal                    Wingman VFX
CREATIVE
           C’mon, like you don’t enjoy creatives fighting over you? The NAC is an
           opportunity for fresh thinking to push past creative boundaries and to
          unlock potential ideas. Depending on the category, you’ll receive dozens
               of advertising campaigns that are immediately implementable.

               HOW IT WORKS                                        WHAT YOU GET

ɧ We send your brief to thousands of creatives     ɧ Logo exposure to 8,000 Creatives and
  and 200 advertising agencies.                      Media Planners.
ɧ Our strategic experts will assist you in         ɧ Full page ad in Gala magazine.
  writing the brief with your direction.           ɧ Recognized as a leader promoting creativity
ɧ Receive dozens of brilliant advertising            in advertising.
  campaigns that are immediately                   ɧ Frequent posts in social media.
  implementable.
                                                   ɧ 4 tickets to the Gala.
ɧ Your brand owns all the creative.
                                                   ɧ Promotional item in swag bag.
ɧ Our strategic team and a member of the
                                                   ɧ Shark Tank presentations to your brand
  Jury will debrief you on the highlights of the
                                                     by finalists
  Judges' deliberations.

                                       $30,000
STUDENT
  This is an opportunity to engage with the 10,000 generation z and millennial advertising
             and design students in universities and colleges across the country.

               HOW IT WORKS                                     WHAT YOU GET

ɧ We send your brief to thousands of            ɧ Frequent posts in social media.
  students across Canada.                       ɧ Full page ad in Gala magazine.
ɧ Our strategic experts will assist you in      ɧ 2 tickets to the Gala.
  writing the brief with your direction.
                                                ɧ Promotional item in swag bag.
                                                ɧ Logo exposure to 8,000 Creative
                                                  and Media Planners.

                                        $15,000
MEDIA COMPANY?
                 WE SHOULD TALK
       Renew old friendships, slide into some new ones. Put your media where your
        mouth is by providing ad space to promote the Challenge and its winners.

               HOW IT WORKS                                       WHAT YOU GET

ɧ Logo exposure to 8,000 Creative and             ɧ Frequent posts in social media.
  Media Planners.                                 ɧ 2 tickets to the Gala.
ɧ 1/2 - page ad in Gala magazine - you can push   ɧ Promotional item in swag bag.
  for a full page, not that you guys negotiate.

                       $20,000 IN MEDIA
A WORLD OF OPTIONS

 RETAIL               SHOPPER           BIG IDEAS

CAMPAIGN              DIGITAL           STUDENT

 DIRECT             EXPERIENTIAL          VIDEO

 MOBILE            NOT FOR PROFIT      OUT OF HOME

 PRINT          PROMOTION (CONTESTS)    BRANDING

 RADIO              SOCIAL MEDIA        WILD CARD
THE AD EVENT
OF THE YEAR
We not only push creative boundaries,
we also celebrate great ideas in style.
WHEN YOU’RE AS NATURAL AND BRIGHT AS SMARTIES ARE,
                                          WHY WOULD YOU HIDE BEHIND A BOX? NEW BRIGHTER
                                          SMARTIES WILL GO ‘AU NATUREL’ WITH A NEW CLEAR BOX
                                          THAT ALLOWS THEM TO BARE IT ALL.

SMARTIES CLEAR BOX - GOLD WINNER
2017/ WILD CARD - TAXI   Dave Fontaine & Aaron Niven
Travelling, like working at McDonald’s, enriches    international work experience, discovering
                                   your life, teaching you skills that last forever.   how the McDonald’s business adapts to different
                                   By taking advantage of McDonald’s worldwide         markets and learning new languages through
                                   locations, we can elevate young employees’          daily customer interactions. During their travels,
                                   job experiences by sending them to work             they would gain independence, learn decision
                                   at the international McDonald’s locations of        making skills, and discover new perspectives
                                   their choice. There they would be able to gain      on life.

                                                                                                      ENTRANT 1:
                                                                                                      CARLY OUELLETTE, BENSIMON BYRNE

                                                                                                      ENTRANT 2:
                                                                                                      CAROL HUNG, K9 STRATEGY + DESIGN

MCDONALDS - SILVER WINNER
2016/ BIG IDEAS - BENSIMON BYRNE      Carly Ouellette & Carol Hung
THE STACKED COMBINATION
                                                                                         There’s no better combination than Pepsi & Lays, so why not sell them together? Stacked. The Snack Stack
                                                                                         is the sensibly proportioned all-in-one party kit for any occasion. Not only will the product be created but
                                                                                         the campaign will be expanded through “stacked” executions in print, DM, digital and OOH.

                                                                                  PLACE ARTWORK HERE
                                                                                       (20” x 24”)

                                                                                                                      OOH: The Snack Stack Mobile
                                                                                                                      The Snack Stack Mobile will drive across the country visiting festivals and delivering free samples.
 Digital: YouTube Takeover
 Create your own vertically stacked mash-up on Youtube. Drag and drop artists of your choice into the mixer and
 share your combinations on Facebook and Twitter.

 Print: Newspaper
 Printed in entertainment and sport sections in newspapers,                                                           DM & In-Store: Netflix Partnership
 The Snack Stack is revealed as the star at any social event.                                                         Exclusive Netflix content will be converted to 3D. Glasses and a coupon
                                                                                                                      offer will be distributed through direct mail and in-store purchase.

                                                                                                                                                                                CATEGORY:
                                                                                                                                                                                CAMPAIGN

PEPSI/LAYS - GOLD WINNER
                                                                                                                                                                                ENTRY CODE:

                                                                                                                                                                                EmYwz

2015 / CAMPAIGN - THE BLUE HIVE                                                                                                            Dylan Silvestro & Tiffiny Li
ALEXANDRA DE MARIA, CLEVER SAMURAI
                                                                                                                                                                                EMMANUEL TORRES, CLEVER SAMURAI
                                                                                                                                                                                ENTRANT 1:

                                                                                                                                                                                                                  ENTRANT 2:
                                   PLACE ARTWORK HERE
                                        (20” x 24”)

                                                                                                                                                                                CATEGORY:
                                                                                                                                                                                PRINT
                                                        PLACE ARTWORK HERE
                                                             (20” x 24”)

                                                                                                                                footage and then to extend into social media.
                                                                                                                                This packaging would be printed on a limited
                                                                                                                                run to be sold in stores for October, Breast

                                                                                                                                peoples’ reaction to use as content for TV
                                                                                                                                Cancer Awareness Month. We would film

This packaging would be printed on a limited
run to be sold in stores for October, Breast
Cancer Awareness Month. We would film

CASHMERE BREAST CANCER - GOLD WINNER
peoples’ reaction to use as content for TV
footage and then to extend into social media.

                                                                CATEGORY:                  ENTRANT 1:

2015 / PRINT - CLEVER SAMURAI
                                                                PRINT                      EMMANUEL TORRES, CLEVER SAMURAI

                                                                            Emmanuel Torres & Alexander Demaria
                                                                                           ENTRANT 2:
                                                                                           ALEXANDRA DE MARIA, CLEVER SAMURAI
THE PROBLEM                                                   THE SOLUTION
Attracting indigenous students’                               We bring OCAD to them. We take the iconic Sharpe Centre for Design building, shrink it down and put it on 18 wheels.
                                                              Inside, we’ll feature a makeshift classroom with a large screen, where instructors can remotely teach classes. We’ll tour this mini
around the country to our program
                                                              OCAD all across the country, setting up shop in communities for a whole day, offering indructory courses from esteemed proffesors.
is challenging for a variety of reasons.
They live in communities all around
Canada, some very remote, some are
unaware of OCAD as a whole, and for many,
the prosepect of moving to a new city
where they know no one, is daunting.

OCAD ON WHEELS
Through this, we hope to familiarize prospective students with our school, our faculty and hopefully show them that a fullflling career in art and design is through that big white, black-checkered box.

OCAD ON WHEELS - GOLD WINNER
2014 / BIG IDEA - Y & R                                                           Bhavik Gajjar & Cole Rosenberg-Pach
#FLOORSELFIES
           INSIGHT: People love taking selfies, from no make-up selfies to pet selfies.

 IDEA: Pledge FloorCare Wood Squirt and Mop gets your floors seriously clean, so clean you can see
 yourself. To demonstrate this, we will make Pledge a part of the selfie trend using #floorselfie. People
 will take pictures of themselves in a Pledge reflection at home or even on the basketball court.

PLEDGE FLOOR SELFIES - GOLD WINNER
2014 / DIGITAL - AGENCY 59                                     Curtis Denomme & Aisling Penco
Queens
of the
Courts.
To create excitement for the Rogers Cup we
took the tournament’s 3 superstars to the places
where tennis fans of all levels will certainly be,
neighbourhood and club courts.

At these tennis courts, murals of the superstars,
made with thousands of tennis balls stuck in
the surrounding chain link fences, promote the
intensity and rivalry they’ll be bringing to town.
On each ball, there is a call to buy tickets.

FRONT

BACK                                                 The murals also act as QR Codes that launch videos. Scanning the mural with your phone will cause Serena, Maria or Victoria to animate into a short video tennis lesson. (Even if 30% of the balls have been removed the code will still work.)

                                                     With a QR Code app people can scan the image.                                    The balls start to animate. Serena shows you how to improve your serve.           The video ends and people can click to buy tickets.

To create excitement for the Rogers Cup we took the tournament’s three superstars to the places where tennis fans of
all levels will certainly be, neighbourhood and club courts. At these tennis courts, murals of the superstars, made with
thousands of tennis balls stuck in the surrounding chain link fences, promote the intensity and rivalry they’ll be bringing
to town. On each ball, there is a call to buy tickets.

QUEEN OF THE COURTS - GOLD WINNER
2013 / OUT OF HOME - LEO BURNETT                                                                                                                     Anthony Chelvanathan & Steve Perisco
IF YOU WOULD LIKE TO BE PART
   OF ONE OF THE MOST EXCITING
 CREATIVE EXPERIENCES IN CANADA
OR TO EXPLORE UNIQUE PARTNERSHIP
 POSSIBILITIES, PLEASE CONTACT US:

                     ADAM DRUTZ
              DIRECTOR, BUSINESS DEVELOPMENT

         E: adam@nationaladvertisingchallenge.com
                   M: (416) 938-9782
Ideas born in Canada.
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