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What doctor? Why AI and robotics will define New Health - www.pwc.com
What doctor?
Why AI and robotics
will define New Health

                   www.pwc.com
What doctor? Why AI and robotics will define New Health - www.pwc.com
What doctor? Why AI and robotics will define New Health - www.pwc.com
Contents
Introduction                         1
Transforming                         3
Keeping well                          4
Early detection                       4
Diagnosis                             5
Decision-making                       5
Treatment                             6
End of life care                      7
Research                              7
Training                              8

Investment                           9
AI investment heats up                9
Rise of the robots                   11

Findings                             12
The public is ready                  12
Will AI replace the consultation?    13
Service preferences                  15
Will robots replace surgeons?        19
The new imperatives for healthcare   21

Conclusion                           23
References                           25
About                                27
Contacts                             28
What doctor? Why AI and robotics will define New Health - www.pwc.com
Introduction

Would you allow a medical robot with artificial intelligence (AI) to examine, diagnose
and prescribe a treatment plan for you or a member of your family with cancer?
Would you accept a robot as your primary surgeon? And if you were to do so, what
would the human clinician do?
AI and robots have long been a theme        What if it could make                        healthcare services over the next ten
in fiction. From Isaac Asimov’s ‘I,         recommendations so that you could            years will define our ability to deliver
Robot’ in 1950 to Baymax, the care          achieve and maintain your ‘optimal’          a more responsive health service with
robot in ‘Big Hero 6’, we’ve long been      physical or mental condition or detect       improved health outcomes, while at
fascinated with the possibilities for       anomalies early?                             the same time enabling people to take
machines that can understand, reason                                                     more control over their day-to-day
and learn – and help us to make better      Robots like Baymax and tricorder             health needs.
use of information.                         scanners are not science fiction. AI
                                            and robots that support, diagnose
Just imagine that you had a hand-held       and treat people are already in
scanner the size of your smartphone         homes, workplaces and clinical
that could ‘sense, compute and record’      environments all over the world. And
your daily health status just like the      how we embrace AI and robotics to
Star Trek medical ‘tricorder’.              complement and enhance current

New Health
We are entering a new era                   What doctor?                                The answers to these two questions
                                                                                        fundamentally impact clinicians and
of health – New Health                      At the heart of this report is the
                                                                                        caregivers throughout healthcare. The
Health matters. It matters to each of us    emergence and increasing use of
                                                                                        answers will ultimately decide how
as individuals and to society as a whole.   artificial intelligence (AI) and robotics
                                                                                        we implement the use of AI and robots
It lies at the heart of our economic,       within and throughout this New Health
                                                                                        in developing our healthcare systems
political, social and environmental         ecosystem. We chose ‘What doctor’ as
                                                                                        across the globe. We will specifically
prosperity and is one of the largest        our title for the report because during
                                                                                        address these two questions in the next
industries in the world.                    our research – and the response to that
                                                                                        phase of our research initiative, but it
                                            research – it has become increasingly
                                                                                        is important to keep them in mind as
Modern health systems can treat and         clear that policy makers, payers,
                                                                                        we explore existing perceptions and
cure more diseases than ever before.        providers, educators and the public need
                                                                                        attitudes towards AI and robotics in
New technology is bringing innovation       to consider:t
                                                                                        this report.
to old treatments. Yet significant
                                            • What is the role of the AI/
quality, access and cost issues remain
                                              robot doctor?
and our health systems are becoming
increasingly unsustainable.
                                            • What is the role of the
                                              human doctor?

1
What doctor? Why AI and robotics will define New Health - www.pwc.com
Five distinct trends are converging, which mean AI and robotics will come to define
New Health:                                                                                                           Last decade
1. First and foremost is the value                        Past decades have focused on the
                                                                                                                    Medical Products
challenge that all countries across the                   innovation provided by medical products
globe are facing – there is escalating                    delivering historic and evidence-based                    Equipment, Hardware,
demand from long-term, chronic                            care. The present decade is one of medical                Consumables
disease, rising costs, often with an                      platforms focused on real-time, outcome-
ageing population and limited resources                   based care. The next decade is moving
(money, workforce specialists, etc). Yet                  towards medical solutions – using AI,
we are continuing to invest in facilities                 robotics, and virtual and augmented
and equipment that were built to solve                    reality – to deliver intelligent solutions
a completely different set of healthcare                  for both evidence- and outcome-based
                                                                                                                    Differentiation is solely through
needs and are not designed to cope with                   health, and focusing on collaborative,
                                                                                                                    product innovation. Focused on
this demand. A hospital-centric system                    preventative care. This confluence of
                                                                                                                    historic and evidence based-care.
deals very well with serious health                       technology-based products, platforms
episodes that require days or weeks                       and solutions is leading to a previously
of acute care for very ill people. But it                 unimagined precision medicine, down to                      Current decade
was never intended to deal with large                     the familial and individual level, which
numbers of people whose conditions are                    one day may even be able to predict and                   Medical Platforms
chronic, complex and require treatment                    thereby prevent disease.                                  Wearable, Big Data, Health
for the longer term.                                                                                                Analytics
                                                          4. Technology has, of course, had an
2. The past decade has seen an explosion                  impact far beyond the developments in
in the amount of health data that is                      healthcare. The explosion of technology
now available to us. For example, for                     – digitally enabled, wireless connectivity
a skin specialist there are 11,000 new                    across increasingly mobile devices – has                  Differentiation by providing
dermatology articles published every                      created an increasing democratisation                     services to key stakeholders.
year. In 2013, it was estimated that                      of access for healthcare. Some of the                     Focused on real time outcome
the volume of health-related data had                     most powerful AI tools are already                        based-care.
reached over four zettabytes – that’s                     embedded in Android or iOS. Harnessing
four trillion gigabytes (1021) – and there                this technology is providing consumers                      Next decade
are those who project this exponential                    with the data and information they need
growth rate to reach ten times that by                    to proactively manage their own health                    Medical Solutions
2020, and, even beyond, to yottabyte                      and wellness, and to make better, more
                                                                                                                    Robotics, AI, Augmented Reality
(1024) proportions1. Furthermore, fully                   informed decisions in partnership with
80% of this extraordinary amount of                       their healthcare providers.
data is unstructured2, meaning that it’s
not contained in a database or some                       5. Finally, the willingness of the
other type of data structure. Staying                     general public to be more active
current with and being able to access this                participants in their own health and
data is simply beyond the scope of any                    wellness has now reached critical mass.
human individual, no matter how capable                   As we reported in our 2016 survey Care                    Differentiation via intelligent
or intelligent.                                           Anywhere, the explosion of technology                     solutions for evidence/outcome
                                                          and the increasing ubiquity of the                        based health. Focused on
3. Information technology development                     Internet of Things (IoT) is bringing                      preventive care.
in healthcare has been rapidly moving                     about breakthroughs that are erasing
                                                                                                                  Source: Frost & Sullivan, ‘Transforming
from products to services to solutions                    healthcare boundaries and enabling care                 healthcare through artificial intelligence
(Frost & Sullivan, 2016).                                 anywhere and everywhere3. And this                      systems’, 2016
                                                          willingness is extending into the areas
                                                          of AI and robotics, which we explore in
                                                          this report.

 The Medical Futurist (2016). http://medicalfuturist.com/artificial-intelligence-will-redesign-healthcare/
1

 Healthcare Data Institute (2015). http://healthcaredatainstitute.com/2015/02/18/big-unstructured-datas-contribution-to-healthcare/
2

 PwC (2016). Care Anywhere: Moving health and wellness out of the hospital and into the hands of the consumer. https://www.pwc.com/m1/en/publications/
3

 documents/care-anywhere.pdf                                                                                                                                   2
What doctor? Why AI and robotics will define New Health - www.pwc.com
Transforming

No longer science fiction, AI and robotics
are transforming healthcare
Most of us are barely aware of it, but        AI is getting increasingly sophisticated    Throughout this section of the
AI is already a part of our lives – it’s in   at doing what humans do but more            report, we highlight a range of
our cars, telling us when it’s time for       efficiently, more quickly and at a lower    products and existing or emerging
the engine to be serviced based on our        cost. The potential for both AI and         technology in side-bars or boxes
driving patterns; it’s in our everyday        robotics in healthcare is vast. Just like   that we’ve found during our
Google searches and the suggestions           in our everyday lives, AI and robotics
                                                                                          research for these eight areas. It is
from Amazon that follow us around on          are increasingly a part of our
the web; it’s the chatbot on the end of       healthcare ecosystem.                       extraordinary, and hard to keep
the telephone in call service centres. AI                                                 up with as new uses of AI and
is becoming ubiquitous and most of us                                                     robotics are launched every week.
use it: Apple’s Siri processes two billion
natural-language requests a week4, and
20% of requests on Android phones are
made by voice alone5.

                                                                                   Keeping
                                    Training
                                                                                    Well

                                                                                                     Early
             Research                                                                              Detection
                                                    AI and
                                                   Robotics
              End of
                                                                                                  Diagnosis
             Life Care

                                                                                  Decision
                                  Treatment                                       Making

3
Keeping well                                                                                                  Early detection
One of AI’s biggest potential benefits is
                                                              Artificial Intelligence                         AI is already being used to detect
to help people stay healthy so they don’t                     and Consumer Apps                               diseases, such as cancer, more
need a doctor, or at least not as often.                      for keeping well                                accurately and in their early stages.
The use of AI and the Internet of Medical                                                                     For example, according to the
                                                              Smart Performance Apparel
Things (IoMT) in consumer health                                                                              American Cancer Society, 12.1 million
                                                              offers real-time biometrics,
applications is already helping people to                                                                     mammograms are performed annually
                                                              personalised programming, and
manage their own healthcare and to keep                                                                       in the US, but a high proportion of
                                                              customised reporting to help
themselves well through healthier living.                                                                     these mammograms yield false results,
                                                              athletes reach their goals faster.
For example, the Smart belt – welt has                                                                        leading to 1 in 2 healthy women being
a built-in mechanism that alerts the                                                                          told they have cancer. The use of AI
                                                              Samsung Electronics offers
person when they overeat. It relies on a                                                                      is enabling review and translation of
                                                              consumers devices such as
magnetic sensor to track waste size and                                                                       mammograms 30 times faster with
                                                              smartwatches and activity
tension to determine when the users may                                                                       99% accuracy, reducing the need
                                                              trackers, as well as their Tizen
have over eaten and alerts the wearer.                                                                        for unnecessary biopsies as well as
                                                              open-source operating system,
Further, IBM has announced three new                                                                          reducing the uncertainty and stress
                                                              which gives users quick access
consumer-focused partnerships, one                                                                            of a misdiagnosis6.
                                                              to their mobile devices and help
of which is with Under Armour who
                                                              them track their fitness.
will use Watson to power a ‘cognitive                                                                         The proliferation of consumer
coaching system’.                                                                                             wearables and other medical devices
                                                              Lumo Lift is a posture monitoring
                                                                                                              combined with AI is also being applied
                                                              device that alerts the person
These applications and others (see Box-                                                                       to oversee early-stage heart disease,
                                                              when their posture changes, thus
Out) all encourage healthier behaviour in                                                                     enabling doctors and other caregivers
                                                              providing the feedback necessary
individuals and help with the proactive                                                                       to better monitor and detect potentially
                                                              to ensure correct posture whether
management of a healthy lifestyle. It                                                                         life-threatening episodes at earlier,
                                                              sitting or standing.
puts consumers in control of health and                                                                       more treatable stages.
well-being. Additionally, AI increases
                                                              Under Armour will use IBM’s
the ability for healthcare professionals                                                                      On the horizon, Microsoft is developing
                                                              Watson to power a ‘cognitive
to better understand the day-to-day                                                                           computers programmed for use at
                                                              coaching system’ in an application
patterns and needs of the people they                                                                         a molecular level to start fighting
                                                              that provides customised advice
care for, and with that understanding                                                                         cancerous cells as soon as they are
                                                              for sleep, fitness, activity and
they are able to provide better feedback,                                                                     detected. They are also doing research
                                                              nutrition. The insights originate
guidance and support for staying healthy                                                                      for using AI to interpret online search
                                                              from three sources: crunching
– although, as we have noted, the sheer                                                                       engine behaviour, for example, at the
                                                              data from Under Armour’s 200
volume of data is increasingly difficult for                                                                  point where someone might research
                                                              million-member Connected
humans to deal with, or make sense of.                                                                        symptoms online long before they
                                                              Fitness community, external
                                                                                                              approach their physician.
                                                              academic research studies and
                                                              institutions, and IBM Watson
                                                              similarity analytics. Under                         AI and Wearables for
                                                              Armour will be adding new
                                                              capabilities including behavioural                  early detection
                                                              and performance management,                         Cyrcadia’s iTBraTM is a wearable
                                                              food intake tracking and overall                    vest being used to screen for the
                                                              nutrition management as well                        detection of breast cancer at
                                                              as the effects of weather and                       earlier stages.
                                                              environment on training.
                                                                                                                  CardioDiagnostics has
                                                              Pathway Genomics is                                 developed a device that is able to
                                                              developing an application that                      remotely monitor its wearer for
                                                              will provide customised health                      heart irregularities and is used to
                                                              advice based on a user’s specific                   improve cardiac monitoring and
                                                              genetic makeup.                                     rhythm management.

  The Ringer (2016). How Siri Got Left Behind.
4

  https://theringer.com/amp/p/2ffc86fe5dfa
5
      The Economist (2017). How voice technology is transforming computing. http://www.economist.com/news/leaders/21713836-casting-magic-spell-it-lets-people-
      control-world-through-words-alone-how-voice
6
      Wired (2016). http://www.wired.co.uk/article/cancer-risk-ai-mammograms
                                                                                                                                                                 4
Diagnosis                                                                                                     Decision-making
It’s estimated that 80% of health data
                                                          Google’s Deepmind
                                                                                                              Improving care requires the alignment
is invisible to current systems because                   In 2016, Google’s DeepMind                          of broad base data analysis with
it’s unstructured7. IBM’s Watson for                      stunned the Go-playing world by                     appropriate and timely decisions,
Health uses cognitive technology to                       beating 18-time world champion                      and predictive analytics can support
help healthcare organisations unlock                      Lee Se-dol, one of the highest                      clinical decision-making and actions as
vast amounts of health data and power                     ranked players in the world. It                     well as prioritise tasks.
diagnosis. Watson can review and store                    was the first time a computer
far more medical information – every                      programme took on a professional                    Using the system dynamics driven
medical journal, symptom, and case                        player of this ancient Chinese                      pattern recognition to identify
study of treatment and response around                    board game, which has long                          patients at risk of developing a
the world – exponentially faster than                     been considered impossible                          condition – or seeing it deteriorate
any human. And it doesn’t just store                      for computers to play at the                        due to lifestyle, environmental,
data, it’s capable of finding meaning in                  international professional level.                   genomic, or other factors – is another
it. Unlike humans, its decisions are all                  It’s much more difficult than other                 area where AI is beginning to take
evidence-based and free of cognitive                      games like chess, even though                       hold in healthcare. For example,
biases or overconfidence, enabling rapid                  the rules are relatively simple,                    in an extension and application of
analysis and vastly reducing – even                       because of the almost infinite                      AI, PwC’s Bodylogical™ captures
eliminating – misdiagnosis.                               number of possibilities and the                     learnings in mechanistic modeling to
                                                          high levels of intuition required of                digitally represent the physiology of
Google’s DeepMind Health is                               a world-class player. Deepmind’s                    the human body. This enables true-
working in partnership with clinicians,                   programme displayed game-                           life simulations to predict the likely
researchers and patients to solve                         winning creativity, in some cases                   progression of chronic diseases in the
real-world healthcare problems. The                       finding moves that challenged                       future based on today’s actions and
technology combines machine learning                      millennia of Go wisdom.                             interventions. These simulations help
and systems neuroscience to build                                                                             pharmaceutical companies, providers,
powerful general-purpose learning                         DeepMind Health began working                       payers, employers, researchers and
algorithms into neural networks that                      with hospitals in the UK in                         consumers better understand how daily
mimic the human brain.                                    2016, searching for early signs                     life choices and therapeutics impact
                                                          of disease that lead to blindness                   individual patients or population health
                                                          and cancer, as well as developing                   outcomes and associated costs.
                                                          new clinical mobile apps linked to
                                                          electronic patient records.
                                                                                                                  AI and analytics
                                                                                                                  platforms for decision-
                                                                                                                  making
                                                                                                                  Quest Diagnostics’ Quanum
                                                                                                                  platform is an integrated suite
                                                                                                                  of healthcare information
                                                                                                                  technology and predictive
                                                                                                                  analytics tools that analyses
                                                                                                                  patient test data together with
                                                                                                                  their medical data to help primary
                                                                                                                  care physicians identify patients
                                                                                                                  with early onset memory loss and
                                                                                                                  dementia.

                                                                                                                  VitreosHealth has developed a
                                                                                                                  predictive analytics platform that
                                                                                                                  identifies people whose health
                                                                                                                  is most likely to deteriorate and
                                                                                                                  implements change protocols to
                                                                                                                  prevent catastrophic health events.

 Healthcare Data Institute (2015). http://healthcaredatainstitute.com/2015/02/18/big-unstructured-datas-contribution-to-healthcare/
7

5
Treatment
Beyond scanning health records to
                                          AI                                       Robotics
help providers identify chronically ill   Innovaccer’s AI Assisted Care            KASPAR is a child-sized humanoid
individuals who may be at risk of an      Coordination Platform addresses          robot designed to help teachers and
adverse episode, AI can help clinicians   persistent issues in care and            parents support children with autism.
take a more comprehensive approach        connectivity, and assures adherence
for disease management, better            to care plans by tracking deviations     Giraff is a mobile communication
coordinate care plans and help patients   and staying updated on post-acute        robot that facilitates a chronically
to better manage and comply with their    patient needs.                           ill patients’ contact with the outside
long-term treatment programmes.                                                    world. It is remote-controlled,
AiCure has built an application to        Sentrian is a remote patient             on wheels, and has a camera
monitor patients with long-term           intelligence service provider that       and monitor.
conditions and help them adhere to        delivers integrated remote patient
medication intake. The application uses   monitoring and analytics to health       Bestic is a robotic-assisted dining
a visual recognition system to identify   plan members with complex                appliance for people who are unable
the patient’s face, the medication        pulmonary diseases.                      to move their arms or hands.
they’re taking, and confirm ingestion.
The data is then sent back to the         Royal Philips delivers remote care       Toyota has created four robots that
care provider or to a pharmaceutical      options to proactively help patients     enable immobilized patients to walk
company conducting a clinical trial.      at home. The services are powered        or balance.
                                          by data analytics and connected
Robots have been used in medicine         sensors enabling 24/7 monitoring         Xenex robots disinfect hospital
for more than 30 years. From the first    and delivery of an ongoing stream of     facilities using UV light, destroying
programmable universal machine for        monitoring data to a remote home-        microorganisms that can be the cause
assembly (PUMA), used in urology          care team.                               of hospital acquired infections (HAIs).
surgery in the 1980s, to the da Vinci
robot, the most widely used robotic       Google DeepMind is partnering            Aethon’s TUG robots automate
system in clinical use today, robots      with the University College London       the delivery and transportation of
have developed to perform a wide          Hospitals’ radiotherapy department.      the immense amount of materials
range of tasks and functions. They        DeepMind will test the use of AI and     – including food, laundry and
range from simple laboratory robots       machine learning to reduce the time it   prescriptions – that move through a
to highly complex surgical robots         takes to plan radiotherapy treatment     hospital every day, freeing staff to
that can either aid a human surgeon       for hard-to-treat cancers of the head    focus on patient care.
or execute operations by themselves.      and neck.
In addition to surgery, they’re used                                               Veebot is a robot that can draw blood
in hospitals and labs for repetitive      IBM’s Watson for Oncology gives          faster and more safely than a human.
tasks, in rehabilitation, physical        treatment recommendations based
therapy and in support of those with      on patients’ medical records and is
long-term conditions. RoBear is a         now being used around the world,
nursing-care robot that is able to lift   including 21 hospitals across China
and move patients in and out of bed       and in Thailand and India.
into a wheelchair, help those who need
assistance to stand, and even turn
patients in bed to prevent bedsores.

                                                                                                                            6
End of life care                                   Developed to assist the elderly in their
                                                   own homes, they are able to monitor
We are living much longer than previous            for falls and other health parameters,
generations, and as we approach the                provide alerts, and connect via video-
end of life, we are dying in a different           conference with healthcare providers
and slower way, from conditions                    as well as with friends and family.
like dementia, heart failure and
osteoporosis. It is also a phase of life that
is often plagued by loneliness.                       End of life care                                 time data which is then sent to the
                                                                                                       cloud wirelessly where algorithms
                                                      Paro Therapeutic Robots are                      extrapolate such advanced
Robots have the potential to
                                                      advanced interactive robots that                 information as whether someone is
revolutionise end of life care, helping
                                                      enable the documented benefits of                showing signs of dementia. They can
people to remain independent
                                                      animal therapy to be administered                also remind the elderly about daily
for longer, reducing the need for
                                                      to patients in environments such                 tasks and important information,
hospitalisation, caregivers and care
                                                      as hospitals and extended care                   and track conditions over time.
homes by performing routine tasks such
                                                      facilities where live animals present
as taking vital signs and prompting
                                                      treatment or logistical difficulties.            Zora Robotics is building AI
for medication. AI combined with the
                                                      They’ve been found to reduce stress,             software into Zora Bots that have
advancements in humanoid design are
                                                      stimulate interaction and improve                patient-facing roles in hospitals and
enabling robots to go even further and
                                                      socialisation.                                   are training humanoid robots to hold
have ‘conversations’ and other social
interactions with the people that keep                                                                 conversations with the elderly.
                                                      Robot Era is developing robots
ageing minds sharp and solves problems
                                                      that move around on wheels but
of loneliness and isolation. Kompai
                                                      have a friendly humanoid face. The
robots talk, understand speech, remind
                                                      robot’s sensors and cameras are
people of meetings, keep track of
                                                      used to gather and analyse real-
shopping lists and play music.

Research                                           processes there is the potential to

Each and every one of us has most likely
                                                   significantly cut both the time to market              Research
                                                   for new drugs and their costs, not only
taken a medication prescribed by our               for the labs who develop the drugs,                    The Japanese Government has
doctors for a symptom or illness at some           but for those people whose health                      entered into a public-private alliance
point in our lives. Those with chronic             depends upon them. Pharma.AI is the                    to develop a self-learning AI at the
diseases often depend upon medication              Pharmaceutical Artificial Intelligence                 government-affiliated National
to manage what might otherwise be                  division of Insilico Medicine, a                       Institutes of Biomedical Innovation,
debilitating diseases. But the path from           bioinformatics company located at the                  Health and Nutrition. The
research lab to patient is a long and              Emerging Technology Centers at the                     partnership will support researchers
costly one.                                        Johns Hopkins University, launched                     in streamlining the development
                                                   in March 2016. They focus on drug                      of new drugs in order to boost the
According to the California Biomedical             discovery programmes for cancer,                       nation’s competitive advantage.
Research Association, it takes an                  Parkinson’s, Alzheimer’s, and other
average of 12 years for a drug to travel           ageing and age‑related health issues.                  BERG Health, a startup that uses
from the research lab to the patient.                                                                     an AI platform for drug discovery,
Only five in 5,000, or .1%, of the drugs           However, medical research is not just                  initiated a phase II clinical trial in
that begin pre-clinical testing ever make          about finding new drugs to combat                      2016 for a drug compound that could
it to human testing and just one of these          disease. It also includes research into                potentially treat pancreatic cancer.
five is ever approved for human usage.             disease itself, with the ultimate goal
Furthermore, on average, it will cost a            being to inoculate against or completely               Atomwise found two existing drugs
company US $359 million to develop                 eliminate disease. Meta is a Canadian                  – reportedly in one day using its AI
a new drug from the research lab to                start-up that uses AI to quickly read                  technology – that may also work
the patient8.                                      and comprehend scientific papers and                   against the Ebola virus.
                                                   then provide insights to researchers;
Drug research and discovery is one                 it was bought by the Chan Zuckerberg
of the more recent applications for                Initiative in January 2017 as part of
AI in healthcare. By directing the                 the charitable foundation’s mission to
latest advances in AI to streamline the            eradicate disease.
drug discovery and drug repurposing

 California Biomedical Research Association. New Drug Development Process. http://www.ca-biomed.org/pdf/media-kit/fact-sheets/CBRADrugDevelop.pdf
8

7
Training                                    This shift will inevitably alter many of
                                            the roles of healthcare professionals.
AI allows those in training to go           As these new technologies and
through naturalistic simulations in         perspectives become more integrated
a way that simple computer-driven           within and across our healthcare
algorithms cannot. The advent use           systems and more ubiquitous among
of natural speech in technology             the population, the skills that are
and the ability of an AI computer to        required by our new health landscape
draw instantly on a large database of       may well be markedly different than
scenarios means AI can respond to           those that are needed today. We
questions, decisions or advice from         currently train our doctors and nurses
a trainee and can challenge more            in the context of health systems that
effectively than a human can. And the       may no longer exist once they graduate
training programme can learn from           medical school. An understanding
previous responses from the trainee,        of technology will be imperative.
meaning that the challenges can be          Programming, data analytics and
continually adjusted to meet their          human behaviour may well be as much
learning needs.                             a part of the medical curricula as
                                            anatomy and neurology.
And training can be done anywhere
with the power of AI embedded on            AI and robotics technology will free up
a smartphone, for example, as quick         clinicians for other types of work that
catch up sessions, after a tricky case in   enable them to spend more meaningful
a clinic or while travelling.               time with their patients. Rather than a
                                            profession of ‘healthcare providers’, AI
To date, the main way new                   and robotics will open opportunities for
technologies have been used to              more holistic patient care, with a focus
augment training is through virtual         on keeping patients healthier longer,
reality (VR). Combining VR with AI          instead of primarily treating illness.
will offer boundless opportunities for
extending the skills of trainees in a       AI will likely challenge the traditional
targeted fashion.                           role of the doctor. But, rather than
                                            worrying if these technologies are
AI and robotics are redrawing the           going to replace doctors and other
healthcare landscape. The wave of           healthcare professionals, we should be
innovation being driven by these            considering more deeply their wider
technologies is not only transforming       role in the entire healthcare continuum
clinical decision-making, patient           with a clear eye towards training our
monitoring and care, and surgical           healthcare workforce for the future.
support, but fundamentally changing
how we approach healthcare for
our populations. We are already
experiencing this shift as we focus on
integrating prevention and wellness
into our health systems and we are
heading towards a time when people
work more proactively with their
healthcare professionals across illness
and wellness.

                                                                                       8
Investment

AI investment heats up
From predictive insights to                          Figure 1: Artificial Intelligence for Healthcare Applications, World, 2014, 2021 (in
                                                         Figure 1: Artificial Intelligence Market for Healthcare Applications,
                                                                Millions)
robotic surgery, investment                               World, 2014, 2021 (in Millions)
is booming
Investing in health is always a long-
term prospect, whether it is a matter
                                                           2014            663.8
of training a doctor, developing a
new drug, building a new facility
or developing AI and robotics. The
question is, given that long-term view,
                                                           2021                                                                            6,662
and the potential of AI and robotics,
where should that investment go?
                                                                  0       1000       2000      3000       4000       5000       6000      7000       8000
Already AI is coming of age, and the AI
healthcare market is poised for dramatic
                                                          Source: Frost & Sullivan 2016 Transforming healthcare through artificial intelligence systems
growth. Frost & Sullivan predicts
that the AI market for healthcare will
increase by 40% between 2014 and
                                                     In 2011 there were fewer than ten deals                  According to CB Insights, healthcare
2021. And they estimate growth from
                                                     related to healthcare AI; this leapt to                  is the hottest area of investment
US$633.8m to US$6.662bn9.
                                                     almost 70 deals in 2016. Some of the                     within AI. They identified over 100
                                                     2016 deals included a US$25m Series                      companies that have raised an equity
According to Frost & Sullivan analyst                A round raised by London-based health                    funding round since January 201312.
Harpreet Singh Buttar, ‘By 2025, AI                  services startup, Babylon Health, and                    From insights and analytics, imaging
systems could be involved in everything              a US$154m Series A round raised by                       and diagnostics, drug discovery to
from population health management,                   China-based iCarbonX11.                                  remote patient monitoring and virtual
to digital avatars capable of answering                                                                       assistants, AI is poised to impact every
specific patient queries.’10                                                                                  aspect of healthcare.

9
    Frost & Sullivan (2016). Transforming healthcare through artificial intelligence systems. AI Health and Life Sciences.
10 
     As quoted in Huffpost Tech UK, “Artificial Intelligence For Healthcare Is Booming”, by Reuven Cohen (31 Jan 2017). http://www.
     huffingtonpost.co.uk/reuven-cohen/artificial-intelligence-f_b_14437718.html
11 
     CB Insights (Feb. 3, 2017). https://www.cbinsights.com/blog/artificial-intelligence-startups-healthcare/
12
     Ibid.
13 
     CB Insights (Feb. 3, 2017). https://www.cbinsights.com/blog/artificial-intelligence-startups-healthcare/

9
AI Investment Highlights13
Insights & risk analytics: Health         Core AI companies bring their               Virtual Assistants: This category has
insights and risk analytics has been      algorithms to healthcare: Core AI           a relatively low deal count, less than
the hottest category for investment       start-up Ayasdi, which has developed        ten since 2012, but has the potential
since 2015. Companies in this category    a machine intelligence platform based       for increased investment activity. One
provide predictive insights about a       on topological data analysis, is bringing   of the start-ups, Babylon Health in
patient’s health using machine learning   its solutions to healthcare providers       the United Kingdom, was backed last
and natural language processing           for applications including patient risk     year by investors including Kinnevik
algorithms. The analytics are based       scoring and readmission reduction.          and Google DeepMind in a US$25m
on factors that include medical history                                               Series A round.
and demography.                           Drug discovery: This category
                                          is gaining attention, and venture           Mental Health: This is another
Imaging & diagnostics: This category      capitalists have backed six out of the      category with relatively low deal count,
has become more saturated with            nine start-ups on the map, who are          as well as fewer companies. Seed-stage
companies in recent years compared        using machine learning algorithms to        start-up Avalon uses AI to predict brain
to other areas of healthcare AI, with     reduce drug discovery times.                degeneration, and focuses on neuro-
more than 80% of deals raised after                                                   degenerative disease like Alzheimer’s
January 2015.                             Oncology: IBM Watson Group-backed           and Parkinson’s.
                                          Pathway Genomics has recently started
Remote patient monitoring: Deals to       a research study for its new blood test     Research: This category includes
the category have picked up since 2015,   kit, CancerIntercept Detect.                China-based iCarbonX, which joined
though there are fewer companies here                                                 the unicorn club in Q2 2016. Another
than in diagnostics or risk analytics.    The company will collect blood              start-up, Desktop Genetics, helps
London-based Babylon Health, backed       samples from high-risk individuals who      scientist with genome editing and
by investors including Kinnevik           have never been diagnosed with the          CRISPR research. It received funding
and Google-owned DeepMind                 disease to determine if early detection     last year from genetic research
Technologies, raised a US$25m Series      is possible.                                company Illumina.
A round in 2016 to develop an AI-based
chat platform.                            Emergency room & hospital                   Nutrition: Ireland-based Nuritas uses
                                          management: Start-ups here provide          artificial intelligence to mine data
                                          insights and real-time analytics,           and identify compounds in food that
                                          specifically in a hospital environment.     are beneficial to health. Marc Benioff
                                          Gauss Surgical, for instance, uses          invested over US$2m in the company
                                          image recognition to monitor blood          in Q2 2016.
                                          loss during surgery in real time using
                                          an iPad.

                                                                                                                                 10
Rise of the robots
Alongside AI, robotics is becoming one of the
hottest new markets in tech. According to          New entrants, minimally invasive surgical robots17
IDC, the overall market has been growing
                                                   Verb Surgical is working with              perform procedures within small-
at a compound rate of 17% a year and will
                                                   Johnson & Johnson’s Ethicon                to medium-size surgical spaces for
be worth US$135bn by 2019, with a boom
                                                   and Alphabet Inc’s Verily to               general abdominal, gynecologic, and
taking place in Asia, Japan and China.
                                                   develop the generation of surgical         urologic indications. The company is
                                                   robots, incorporating advanced             pre-revenue. The company recently
Markets and Markets estimates that the
                                                   visualisation, machine learning, data      raised CAD$15.1m through a
market for healthcare robotics will grow
                                                   analytics and connectivity.                public offering.
to US$11.4bn by 202014. Surgical robots
comprise the largest component of the
                                                   Mazor Robotics Renaissance                 Hansen Medical develops,
medical robotics market, according to
                                                   surgical guidance system transforms        manufactures, and sells medical
IndustryArc, specifically the use of robots
                                                   spine surgery from freehand                robotics designed for the positioning,
to facilitate minimally invasive surgery
                                                   procedures to guided procedures.           manipulation, and control of
(see box-out).
                                                   Mazor’s ADSs trade on the NASDAQ           catheters. The company’s Magellan
                                                   under the symbol MZOR. The                 Robotic System controls the
Changes soon could cause something of a
                                                   company reported a 54% year-over-          proprietary Magellan Robotic
shift in power around the operating table.
                                                   year Q4 2015 revenue increase              Catheter, a telescoping and
Surgical robots may cease to be dumb,
                                                   to US$8.8m.                                robotically steerable catheter. In
programmable machines and transform
                                                                                              2016 the FDA approved Hansen’s
into smart assistants.
                                                   TransEnterix is a medical device           Magellan Robotic Catheter eKit
                                                   company that is pioneering the use         and a few days later, the company
Yet there is also growing opportunity
                                                   of robotics to improve minimally           announced its first clinical procedure
in the home health and end of life care
                                                   invasive surgery. They are developing      with the Magellan in the US.
space for robots. The global personal
                                                   and commercialising its ALF-X
robot market, including ‘care-bots’, could
                                                   System, a multi-port robotic surgery       Stereotaxis designs, manufactures,
reach US$17.4bn by 2020, according
                                                   system that enables up to four arms        and markets robotic systems and
to Frost & Sullivan, driven by rapidly
                                                   to control robotic instruments and a       instruments for the treatment of
ageing populations, a looming shortfall
                                                   camera, and its SurgiBot System, a         abnormal heart rhythms. Its products
of care workers, and the need to enhance
                                                   single-incision, patient-side robotic-     include the Niobe ES robotic system
performance and assist rehabilitation of
                                                   assisted surgery system.                   and Vdrive system. Stereotaxis has
the elderly and physically handicapped.
                                                                                              strategic alliances with Siemens
                                                   Titan Medical is a development             and Philips Medical Systems. The
Japan is leading the way with one-third of
                                                   stage company that is developing its       company recently reported its first
the government budget on robots devoted
                                                   SPORT (Single Port Orifice Robotic         quarter of positive free cash flow –
to the elderly. The Japanese ‘care-bot’
                                                   Technology) Surgical System                of US$1.6m – which management
market alone is estimated to grow from
                                                   composed of a surgeon-controlled           indicated helped drive a 71%
US$155m in 2015 to US$3.728 billion
                                                   robotic platform with 3D vision            reduction in 2015 annual cash burn,
by 2035 (source: Ministry of Economy,
                                                   and interactive instrument control         For FY 2015, Stereotaxis registered
Trade & Industry)15.
                                                   for performing minimally invasive          total revenue of US$37.7m, which
                                                   surgery. The company believes              represented an 8% year-over-
Bionics, exoskeletons and the next
                                                   SPORT will enable surgeons to              year improvement.
generation wearable robot are
also becoming a reality and could
revolutionise how we treat and care for         The sheer scope of opportunity raises            Markets and Markets (Feb 2017).
                                                                                              14

those with diminished or lost functions         many questions for investors. There              http://www.marketsandmarkets.com/
due to ageing or physical challenges and        are risks – competitive, regulatory and          PressReleases/medical-robotic-systems.
injuries. The rehabilitation robot market       market risk, among others. But with              asp
was estimated at US$203m in 2014 and is         healthcare undergoing such massive            15
                                                                                                 Bank of America (2016). http://about.
expected grow to US$1.1bn by 202116.            change, and the rapid progress of AI and         bankofamerica.com/assets/davos-2016/
                                                robotics, how safe are current, traditional      PDFs/robotic-revolution.pdf
                                                healthcare investment strategies? We          16 
                                                                                                     Bank of America (2016). http://about.
                                                believe that healthcare is fundamentally
                                                                                                     bankofamerica.com/assets/davos-2016/
                                                about the most effective application
                                                                                                     PDFs/robotic-revolution.pdf
                                                of knowledge in order to keep people
                                                healthy. As knowledge progresses, it is       17 
                                                                                                     MedDeviceOnline (February 12, 2016). New
                                                the investor who has the power to bring              Entrants to Open Up Surgical Robotics
                                                that knowledge to life.                              Market. https://www.meddeviceonline.com/
                                                                                                     doc/new-entrants-to-open-up-surgical-
                                                                                                     robotics-market-0001
11
Findings

The public is ready                      Trends did emerge across regions –
                                         people in those countries with well-
In November 2016, we asked YouGov        established, and therefore more rigid,
Research to conduct a survey of the      healthcare systems were willing to
general public across Europe, the        engage with a non-human healthcare
Middle East and Africa (EMEA) to         provider, but less so than those in
understand 3 things:                     countries where healthcare still has the
• if there was the appetite to engage    ability to shape and form.
  with AI and robots for healthcare;
• the circumstances under which          In fact, for all questions throughout the
  there would be greater or lesser       survey a pattern can be seen between
  willingness to do so; and,             developed and emerging economies:
• the perceived advantages and           • Developed economies with
  disadvantages of using AI and            entrenched healthcare systems–
  robots in healthcare.                    characterised by a high per capita
                                           health spend and a long legacy
We surveyed over 11,000 people             of universal healthcare coverage
across 12 countries and the evidence       delivering good overall value –
strongly indicates that there is a         occupy the bottom half of the scale
growing enthusiasm among consumers         where respondents were less willing
to engage in new ways with new             to rely on AI.
technology for their health and          • Emerging economies are
wellness needs.                            significantly more willing to engage
                                           with the new technologies. These
The message is clear; the public is        countries have mixed degrees
ready and willing to substitute AI and     of healthcare coverage (Turkey
robotics for humans.                       enacted universal healthcare in
                                           2003, for example) but lower per
But behind that message is a lot           capita health spend compared to
of important information that has          developed economies. Some still
implications for how these new             have access constraints and quality
technologies will shape New Health.        disparities between public and
The findings of the survey suggest         private care.
three key themes that are impacting      • Countries in the Middle East sit in
how consumers are willing to engage        the middle of our survey results.
with AI and robotics:                      These countries have a longer
• People are increasingly willing          history with universal coverage
  to engage with AI and robots if it       and spend two to three times more
  means better access to healthcare;       per capita on healthcare than
• Speed and accuracy of diagnosis          other emerging markets, but are
                                           affected by workforce issues and
                                                                                     18
                                                                                          Total health expenditure (THE) in the
  and treatment is a critical factor
                                           capacity constraints18.                        developed economies in our survey (e.g.
  for this willingness; and
                                                                                          UK, Northern and Central Europe) ranges
• Trust in the technology is vital for
                                         However, there is generally a                    between $3,377 and $6,347 per capita.
  wider use and adoption; the ‘human
                                         surprisingly high willingness among              Middle East countries range between
  touch’ remains a key component of
                                         all respondents to engage with AI and            $2,400-3,000 per capita. South Africa and
  the healthcare experience.
                                         robots, regardless of country, gender or         Turkey’s THE per capita is around $1,000,
                                         age. From fitness counsel, monitoring            while Nigeria has the lowest in the sample
                                         and advice on diabetes and heart                 at $217 per capita. All amounts are Int$
                                         conditions, to both minor and major              (PPP) for 2014. Source: WHO Global
                                         surgery, we found that consumers                 Health Expenditure Database
                                         across demographics are willing to
                                         consider non-traditional options for
                                         managing and treating their health.
                                                                                                                                  12
Will AI replace the                                                                                          As a whole, across EMEA there is
                                                                                                             more willingness than unwillingness
consultation?                                                                                                to engage with AI and robots, with
The human ‘face-to-face’ element of                                                                          more than half willing (55%), one-
healthcare is traditionally cited as vital                                                                   third unwilling (38%) and 7% neither
to healthcare. And yet most doctors                                                                          willing nor unwilling.
probably spend more time going over
medical records and interpreting                                                                             Yet when we looked at the individual
data from tests and other medical                                                                            country data, there were interesting
interventions than actually spending                                                                         findings. From almost four out of ten
time with their patients.                                                                                    respondents in the UK (39%) to more
                                                                                                             than nine out of ten in Nigeria (95%),
As we’ve noted, there is already                                                                             willingness to talk to and interact
existing technology that can perform                                                                         with a device, platform or robot with
these functions. This may well evolve                                                                        artificial intelligence varied widely.
into a human-like interface for patients                                                                        Figure 2: Percentage of respondents willing/unwilling to engage
and consumers of healthcare services                                                                         Figure
                                                                                                                with2:AIP
                                                                                                                        ercentage  of respondents
                                                                                                                          and robotics               willing/unwilling
                                                                                                                                        for their healthcare           to engage
                                                                                                                                                              needs (total       with AI and
                                                                                                                                                                           sample)
– either remotely or in a clinical                                                                                     robotics for their healthcare needs (total sample)
environment – where the experience
will feel like an interaction with a
‘real’ doctor.

How willing are patients
                                                                                                                                                    55%                                            38%                                7%
to interact with such
technology?                                                                                                                                                Willing                                 Unwilling                    Neither willing
We asked our survey participants                                                                                                                                                                                                nor unwilling
to consider advanced computer                                                                                   Source: PwC survey
technology or robots with AI that had
the ability to answer health questions,
perform tests, make a diagnosis based                                                                        Figure 3: Percentage of respondents willing/unwilling to engage with AI and
on those test and symptoms, and                                                                                         robotics for their healthcare needs (by country)
recommend and administer treatment.
We wanted to understand how willing
                                      Figure 3: Percentage of respondents willing/unwilling to engage with

                                                                                                               94%

                                                                                                                                                                                                                                                  100
they would be to engage with this
                                                                                                                                                                                             Net: Willing                       Net: Unwilling
                                                                                                                          85%

technology if it was more accessible and
                                                                                                                                    82%

                                                                                                                                                                                                                                                  90
could process health information faster
and more efficiently than their doctor
or other health professional.                                                                                                                                                                                                                     80
                                                                                                                                                    66%

                                                                                                                                                                    65%
                                      AI and robotics for their healthcare needs (by country)

                                                                                                                                                                             62%

                                                                                                                                                                                                                                                  70
                                                                                                                                                                                    55%

                                                                                                                                                                                                                                                  60
                                                                                                                                                                                                        51%

                                                                                                                                                                                                        51%
                                                                                                                                                                                                        50%

                                                                                                                                                                                                        50%
                                                                                                                                                                                                       48%
                                                                                                                                                                                                     44%
                                                                                                                                                                                                     43%

                                                                                                                                                                                                                                                  50
                                                                                                                                                                                                    41%
                                                                                                                                                                                       39%

                                                                                                                                                                                                   39%

                                                                                                                                                                                                   39%

                                                                                                                                                                                                                                                  40
                                                                                                                                                                               26%
                                                                                                                                                        24%

                                                                                                                                                                      24%

                                                                                                                                                                                                                                                  30
                                                                                                                                        16%

                                                                                                                                                                                                                                                  20
                                                                                                                            11%
                                                                                                                  6%

                                                                                                                                                                                                                                                  10
                                                                                                                                                                                                                                                  0
                                                                                                                Nigeria

                                                                                                                           Turkey

                                                                                                                                     South Africa

                                                                                                                                                     Saudi Arabia

                                                                                                                                                                     Qatar

                                                                                                                                                                              UAE

                                                                                                                                                                                                                                           UK
                                                                                                                                                                                     Netherlands

                                                                                                                                                                                                    Belgium

                                                                                                                                                                                                              Norway

                                                                                                                                                                                                                       Sweden

                                                                                                                                                                                                                                 Germany

                                                                                                              Source: PwC survey

13
100
                                                          Figure 4: Percentage of respondents willing/unwilling to engage

                                                                                                                                                                                                                    90
                                                                                                                                                                                                                    80
While there was generally high                                                                                          Figure 4: P
                                                                                                                                   ercentage of respondents willing/unwilling to engage with AI and

                                                          with AI and robotics for their healthcare needs (by age)
willingness to engage with AI and                                                                                                 robotics for their healthcare needs (by age)

                                                                                                                                                                                                                    70
robots across all countries, a clear
                                                                                                                                                                                                                        Net: Willing                       Net: Unwilling

                                                                                                                                                                     57%
                                                                                                                                          56%
pattern emerged:

                                                                                                                                                                                              54%

                                                                                                                                                                                                                    60
• Nigeria, Turkey and South Africa

                                                                                                                                                                                                                                                    47%
                                                                                                                                                                                                                          45%
  are significantly the most willing

                                                                                                                                                                                                                                                   44%
                                                                                                                                                                                                                    50
  (94%, 85% and 82% respectively).

                                                                                                                                                                                                                               37%
• Two-thirds of the Middle East

                                                                                                                                                                                                                    40
                                                                                                                                                                                                    32%
  are willing, with percentages

                                                                                                                                                                            28%
  statistically the same across

                                                                                                                                            26%

                                                                                                                                                                                                                    30
  the region.
• The Netherlands (55%), Belgium
  (51%), Norway (50%) and Sweden

                                                                                                                                                                                                                    20
  (48%) are less willingness yet still
  represent a significant percentage of

                                                                                                                                                                                                                        10
  the sample.
• Germany and the UK are the only

                                                                                                                                                                                                                        0
  countries where unwillingness
                                                                                                                                           18 – 24

                                                                                                                                                                         25 – 34

                                                                                                                                                                                                35 – 44

                                                                                                                                                                                                                              45 – 54

                                                                                                                                                                                                                                                       55+
  (51% and 50% respectively) is
  greater than willingness (41% and
  39% respectively).                                                                                                        Source: PwC survey

But the variation across countries should                                                                               We then wanted to understand how                                                   taking pulse and blood pressure, testing
not be taken to mean there are not                                                                                      people felt about receiving health advice                                          blood sugar levels, checking kidney
opportunities in every country for AI and                                                                               and information remotely, from an                                                  function, and monitoring weight and
robotics to be adopted. In every country,                                                                               ‘intelligent healthcare assistant’, via a                                          level of exercise.
a highly significant proportion of the                                                                                  smartphone, tablet or personal computer
population is willing to engage with AI                                                                                 – in a situation that involved their own                                           The patterns remained consistent with
and robotics for healthcare services.                                                                                   health and also for a loved one (such as                                           the willingness to engage face-to-face,
Yet the findings clearly suggest that                                                                                   parent, spouse or child). We asked them                                            with the exception of Germany and
implementation is key – the introduction                                                                                to imagine a specific health situation                                             the UK, where respondents were more
of AI and robotics for these services                                                                                   in each case. For their own situation,                                             willing than unwilling in this specific
will need a different approach in the                                                                                   we asked them about remote diabetes                                                situation, even though they remained the
different countries.                                                                                                    monitoring and recommendations for                                                 least willing and most unwilling of all
                                                                                                                        any treatment or lifestyle changes that                                            the countries.
There were some distinctions with                                                                                       were necessary – this would involve
regards to gender – men were generally
more willing than women (61% versus
                                   use an 'intelligent healthcare assistant' via a smartphone,

                                                                                                                       Figure 5: Percentage of respondents willing/unwilling to use an ‘intelligent
                                   Figure 5: Percentage of respondents willing/unwilling to

55%), yet women were significantly more
                                                                                                                                  healthcare assisstant’ via a smartphone, tablet or personal computer
willing than men in Turkey (91% versus
                                                                                                                                                                                                                        Net: Willing                        Net: Unwilling
                                                                                                                              95%

80%), Norway (57% versus 42%) and
                                                                                                                                          89%

                                                                                                                                                     84%

Sweden (54% versus 41%).
                                                                                                                                                                                                                                                                             0 10 20 30 40 50 60 70 80 90 100
                                                                                                                                                                     74%

                                                                                                                                                                                     72%

                                                                                                                                                                                              67%

This was the pattern across all countries
                                                                                                                                                                                                      60%

                                                                                                                                                                                                                        59%

                                                                                                                                                                                                                                  58%

with the exceptions of Nigeria, where the
                                                                                                                                                                                                                                                      53%

                                                                                                                                                                                                                                                      51%

most willing were aged 18-24 (95%) and
                                                                                                                                                                                                                                                     47%
                                                                                                                                                                                                                                                   41%

                                                                                                                                                                                                                                                   40%

over the age of 45 (100%), and Turkey,
                                                                                                                                                                                                                                                  38%
                                                                                                                                                                                                            34%

                                                                                                                                                                                                                                         36%

where willingness increased with age
                                                                                                                                                                                                                             28%
                                                                                                                                                                                       24%

                                                                                                                                                                                                23%

(from 82% to 89%).
                                   tablet or personal computer

                                                                                                                                                                        16%
                                                                                                                                                        15%
                                                                                                                                            9%
                                                                                                                                 5%
                                                                                                                                Nigeria

                                                                                                                                           Turkey

                                                                                                                                                      South Africa

                                                                                                                                                                      Saudi Arabia

                                                                                                                                                                                      Qatar

                                                                                                                                                                                               UAE

                                                                                                                                                                                                                                                                       UK
                                                                                                                                                                                                          Netherlands

                                                                                                                                                                                                                         Norway

                                                                                                                                                                                                                                        Belgium

                                                                                                                                                                                                                                                  Sweden

                                                                                                                                                                                                                                                             Germany

                                                                                                                            Source: PwC survey

                                                                                                                                                                                                                                                                             14
an 'intelligent healthcare assistant' via a smartphone, tablet or
                                  Figure 6: Percentage of respondents willing/unwilling to use
When the situation involved a loved                                                                   Figure 6: Percentage of respondents willing/unwilling to use an ‘intelligent
one, the respondents were less willing,                                                                          healthcare assisstant’ via a smartphone, tablet or personal computer
though not substantially so. Specifically,                                                                       for a loved one (e.g. child, parent)

                                  personal computer for a loved one (e.g. child, parent).
we asked them to imagine that a loved                                                                                                                                                Net: Willing                         Net: Unwilling

                                                                                                        91%
one was feeling unwell and they needed

                                                                                                                    85%

                                                                                                                                                                                                                                           0 10 20 30 40 50 60 70 80 90 100
advice about treatment. This would

                                                                                                                              79%
involve making a diagnosis based

                                                                                                                                               70%

                                                                                                                                                               64%
on their symptoms, medical history

                                                                                                                                                                        56%

                                                                                                                                                                                     54%
and vital signs (pulse, blood pressure

                                                                                                                                                                                     53%

                                                                                                                                                                                    48%

                                                                                                                                                                                    49%
                                                                                                                                                                                   45%
                                                                                                                                                                                   48%
                                                                                                                                                                                   46%

                                                                                                                                                                                   46%

                                                                                                                                                                                   46%
and temperature).

                                                                                                                                                                                  42%
                                                                                                                                                                                 37%
                                                                                                                                                                          33%

                                                                                                                                                                                34%
                                                                                                                                                                 32%
While the patterns from country-to-

                                                                                                                                                  21%
                                                                                                                                  20%
country remained consistent, with

                                                                                                                      12%
significantly higher willingness for
Nigeria, Turkey and South Africa, and                                                                      9%
high willingness across the Middle
East, respondents across Northern and
Western Europe expressed significantly
                                                                                                          Nigeria

                                                                                                                     Turkey

                                                                                                                                South Africa

                                                                                                                                                Saudi Arabia

                                                                                                                                                                Qatar

                                                                                                                                                                         UAE

                                                                                                                                                                                Norway

                                                                                                                                                                                         Netherlands

                                                                                                                                                                                                       Belgium

                                                                                                                                                                                                                 Sweden

                                                                                                                                                                                                                           Germany

                                                                                                                                                                                                                                     UK
less willingness. In Sweden, Germany
and the UK those who were reluctant
to use this technology for their loved
ones outnumbered those who would
be willing.                                                                                            Source: PwC survey

Again, percentages of willingness
remained high, reinforcing the indication
for different implementation strategies.

Figure 7: Procedures respondents were most willing to recieve from an AI/robot, when asked to rank three

 Monitor my
 heart condition                                                                                                                                                 Based on test
 (e.g. pulse,                                                                                                                                                    results, my
 blood               Administer a                                    Provide                                                                                     preferences
 pressure, ECG       test that checks                                customised                                                                                  and drawing
 etc.), take         my heartbeat’s                                  advice for                                                                                  on medical
 note of my          rhythm and                                      fitness and                                               Take and                           research,
 symptoms,           make                                            health based on                                          test a blood                       advise me on            Prepare and                      Stitch and
 and advise on       recommenda                                      my personal                                              sample and                         the best                give an injection                bandage a                        Set a bro
 heart condition     tions based on                                  preferences and                                          provide me                         treatments for          of medicine/an                   minor cut or                     bone and
 treatment           the results                                     health records                                           with results                       cancer                  immunisation                     wound                            into a cas

     41% 37% 37% 32%                                                                                                                                                 17% 11% 10%                                                                                              7%

Source: PwC survey
15
Service preferences                        • Provide customised advice for             Furthermore, it’s worth noting that
                                                     fitness and health based on my            a remarkably high percentage of
        A significant percentage of respondents                                                respondents in a majority of countries
                                                     personal preferences and health
        were highly willing to choose                                                          would be willing to receive advice on
                                                     records (37%).
        certain treatments, tests or services                                                  treating cancer. And even though the UK
                                                   • Take and test a blood sample and
        administered by an AI or robot and there                                               and Germany had a significant number of
                                                     provide me with the results (32%).
        was widespread agreement about these                                                   people unwilling to use such technology
                                                     Consistent with our 2016 report
        services across the countries surveyed.                                                for any type of health service or
                                                     Care Anywhere: Moving health and
                                                     wellness out of the hospital and into     procedure compared to other countries,
        Specifically, consumers across the                                                     there is still greater willingness than
                                                     the hands of the consumer, these
        region were most willing – by a                                                        unwillingness; again, important to note
                                                     findings suggest that the public is
        significant margin – to receive four                                                   when it comes to implementation.
                                                     most willing to use AI and robotics for
        types of services:
                                                     monitoring and providing advice. But
        • Monitor my heart condition
                                                     this survey has also shown they are
           (e.g. pulse, blood pressure,
                                                     willing to replace a human for these
           electrocardiography (ECG), etc.),
                                                     same services. In a world increasingly
           take note of my symptoms, and
                                                     dominated by chronic disease this has
           advise on heart condition treatment
                                                     a major implication for ambulatory or
           (41%).
                                                     clinic-based care.
        • Administer a test that checks my
           heartbeat’s rhythm and make
                                                   However, while every country surveyed
           recommendations based on the
                                                   agreed that these four services were
           results (37%).
                                                   the ones they would be most willing
                                                   to receive, the priorities were slightly
                                                   different from country to country.

                                                                                     ?                 X
                                                                                                 Not applicable
                                                                                                 – I would not
                                                                                                 be willing to
                                                                                                 use an
                                                                                                 advanced
                                                                                                 computer/
                                                                                                 robot with
                       Monitor me and                                                            artificial
d                      provide general                                                           intelligence for
 a     Set a broken    care/offer                                                                any type of
t or   bone and put it advice during   Deliver my                                                procedure/
       into a cast     pregnancy       baby                       Other          Don’t know      service

0%        7%                5%                1%                1%               10% 20%

                                                                                                                                   16
Figure 8: H ealthcare
           Figure      service service
                  8: Healthcare priorities, by country
                                         priorities, by country

                                Monitor my
                                heart condition                                                            Based on test
                                (e.g. pulse,                                                               results, my
                                blood                 Administer a        Provide                          preferences
                                pressure, ECG         test that checks    customised                       and drawing
                                etc.), take           my heartbeat’s      advice for                       on medical
                                note of my            rhythm and          fitness and        Take and       research,
                                symptoms,             make                health based on   test a blood   advise me on     Prepare and         Stitch and
                                and advise on         recommenda          my personal       sample and     the best         give an injection   bandage a      Set a broke
                                heart condition       tions based on      preferences and   provide me     treatments for   of medicine/an      minor cut or   bone and p
                                treatment             the results         health records    with results   cancer           immunisation        wound          into a cast

             Belgium                34%                   42%                  34%            29%              13%               10%                 9%              5%

             Germany                35%                   29%                  33%            16%              12%               10%                 8%              6%

             Saudi Arabia           41%                   32%                  36%            31%              22%               12%                11%             10%

             Netherlands            33%                   38%                  30%            27%              15%               10%                 9%              4%

             Nigeria                62%                   46%                  53%            42%              28%                8%                17%             12%

             Norway                 33%                   32%                  38%            39%              17%                9%                 6%              3%

             Qatar                  44%                   40%                  46%            42%              19%                9%                 9%              7%

             South Africa           53%                   47%                  46%            43%              21%                11%               11%              9%

             Sweden                 37%                   32%                  31%            33%               9%                5%                 8%              4%

             Turkey                 39%                   35%                  38%            40%              32%               13%                13%             10%

             UAE                    38%                   31%                  33%            30%              19%               11%                15%             11%

             UK                     34%                   33%                  29%            28%               9%                9%                 8%              4%

             All                    41%                   37%                  37%            32%              17%               11%                10%              7%

                       1st choice             2nd choice                 3rd choice

             Source: PwC commissioned survey (2017)

17
?              X
                                                                             Not applicable
                                                                             – I would not
                                                                             be willing to
                                                                             use an
                                                                             advanced
                                                                             computer/
                                                                             robot with
                           Monitor me and                                    artificial
and                        provide general                                   intelligence for
ge a     Set a broken      care/offer                                        any type of
cut or   bone and put it   advice during   Deliver my                        procedure/
         into a cast       pregnancy       baby         Other   Don’t know   service

9%             5%               8%               2%     1%        10%             19%

8%             6%               3%               0%     0%        11%             25%

1%            10%               0%               0%     1%        14%              6%

9%             4%               4%               1%     1%        12%              20%

7%            12%               9%               3%     1%         1%              2%

6%             3%               4%               0%     1%         9%             19%

9%             7%               1%               1%     0%         7%             12%

1%             9%               11%             2%      2%         2%              7%

8%             4%               1%               1%     1%        10%              22%

3%            10%               11%             4%      1%         3%              8%

5%            11%               5%               2%     0%        11%              8%

8%             4%               3%               1%     0%         9%             31%

0%             7%               5%               1%     1%        10%             20%

                                                                                                18
Minor, minimally-invasive surgery (e.g. cataract surgery or lase
                                                                                                                                                                                                                                                                                                eye surgery etc.)

                                                                                                                                                                                                                                                                                                                                  73%
                                                                                                                                                                                                                                                                                                                  Nigeria
                                                                                                                                                                                                                                                                                                                 25%
Will robots replace                                                                                                                                                                                                                                    Minor surgery                           Turkey
                                                                                                                                                                                                                                                                                                         Major surgery 66%
surgeons in the                                                                                                                                                                                                                                                                                                   28%
                                                                                                                                                                                                                                                       Nigeria, Turkey and South Africa were the Even so, Nigeria, Turkey and South
operating theatre?                                                                                                                                                                                                                                     most willing to undergo minor       surgery                            62willing
                                                                                                                                                                                                                                                                                                                                  %
                                                                                                                                                                                                                                                                                       South    Africa Africa were35  far more
                                                                                                                                                                                                                                                                                                                          %
                                                                                                                                                                                                                                                                                                                                         (69%,
                                                                                                                                                                                                                                                       performed by robots (73%, 66% and 62% 60% and 51%                 respectively) than
In the three decades since robots                                                                                                                                                                                                                      respectively), with the UK the least              unwilling to undergo55%major surgery
first began performing surgery, the                                                                                                                                                                                                                    willing (36%). In Belgium, the UK,
                                                                                                                                                                                                                                                                                                Qatar performed by    38 a robot.
                                                                                                                                                                                                                                                                                                                           %      Again, the
exponential advances in robotic                                                                                                                                                                                                                        Germany and Sweden the unwilling                  UK was the least willing
                                                                                                                                                                                                                                                                                                                             55% of all the
technology are enhancing a surgeon’s                                                                                                                                                                                                                   respondents outnumbered the    Saudi    Arabia
                                                                                                                                                                                                                                                                                          willing,                 32% (27%) and Belgium
                                                                                                                                                                                                                                                                                                   yet countries surveyed
ability to see, feel and do. Autonomous                                                                                                                                                                                                                those countries still have over one-third of (60%), Germany (59%), the UK (58%),
surgery performed by robots, replacing                                                                                                                                                                                                                                                                                     50%
                                                                                                                                                                                                                                                       the public still willing to undergo suchUAE Sweden (55%), the Netherlands (53%)
the surgeon, is likely to further the                                                                                                                                                                                                                  a procedure.
                                                                                                                                                                                                                                                                                                                      38   %
                                                                                                                                                                                                                                                                                                         and Norway (51%) were all much more
effectiveness, safety, consistency, and
                                                                                                                                                                                                                                                                                   Figure    9: Percentage
                                                                                                                                                                                                                                                                                                         unwilling  than47
                                                                                                                                                                                                                                                                                                               willing/unwilling
                                                                                                                                                                                                                                                                                                                           willing
                                                                                                                                                                                                                                                                                                                              %    to to have minor surge
                                                                                                                                                                                                                                                                                                                                      undergo
accessibility of surgical techniques. For                                                                                                                                                                                                                                              Netherlands                      46
                                                                                                                                                                                                                                                       Perhaps unsurprisingly, the performed by a robot instead of a doctora robot.
                                                                                                                                                                                                                                                                                      situation          major surgery       %
                                                                                                                                                                                                                                                                                                                         performed   by
example, experimental studies have                                                                                                                                                                                                                     changed dramatically when it came to
                                                                                                                                                                                                                                                                                   Minor,
                                                                                                                                                                                                                                                                                                                          46%
already shown autonomous robots                                                                                                                                                                                                                        major surgery. We defined     major minimally-invasive
                                                                                                                                                                                                                                                                                             Norway
                                                                                                                                                                                                                                                                                            surgery               surgery
                                                                                                                                                                                                                                                                                                                       42%(e.g. cataract surgery or lase
to perform higher quality suturing                                                                                                                                                                                                                     as invasive surgery – such  eye   surgery etc.)
                                                                                                                                                                                                                                                                                     as replacement
than surgeons.                                                                                                                                                                                                                                                                                                          43%
                                                                                                                                                                                                                                                       of a knee or hip joint, removal ofGermany
                                                                                                                                                                                                                                                                                            a tumour,                     47%
                                                                                                                                                                                                                                                       or heart surgery – and found much higher
                                                                                9: Percentage willing/unwilling to have minor surgery

Are consumers ready?                                                                                                                                                                                                                                                                                                    43% 73%
                                                                                                                                                                                          minimally-invasive surgery (e.g. cataract surgery or laser

                                                                                                                                                                                                                                                       unwillingness for a robot to perform     a
                                                                                                                                                                                                                                                                                             Sweden
                                                                                                                                                                                                                                                                                              Nigeria
                                                                                                                                                                                                                                                       major procedure instead of a doctor.                      25   %   47%
We asked our survey participants if they
                                                                                                                                                                                                                                                                                                                       39% 66%
would be willing for a robot to perform a                                                                                                                                                                                                                                                    Belgium
                                                                                                                                                                                                                                                                                               Turkey
                                                                                                                                                                                                                                                       Figure 9: Percentage willing/unwilling      to have minor 28   % 53
                                                                                                                                                                                                                                                                                                                  surgery      %
                                                                                                                                                                                                                                                                                                                             performed  by a
minor or major surgical procedure instead

                                                                                                                                                                                                                                                                                                                                                                                                                                            Net: Unwilling
                                                                                                                                                                                                                                                                  robot instead of a doctor                           36% 62%
of a doctor if studies showed that they
                                                                                                                                                                                                                                                                                       South AfricaUK                      49% or laser eye
could do it better than a doctor (e.g. more                                                                                                                                                                                                                                                                         35    %
                                                                                                                                                                                                                                                                  Minor, minimally-invasive surgery (e.g. cataract surgery
quickly, more accurately, with a faster                                                                                                                                                                                                                            surgery etc.)                                             55%
                                                                                                                                                                                                                                                                                                Qatar       Net: Willing %          Net: Unwilling

                                                                                                                                                                                                                                                                                                                                                                                                                   0 10 20 30 40 50 60 70 80 90 100
recovery time).                                                                                                                                                                                                                                                                                         0 10 20 30 40 3850 60 70 80 90 100
                                                                         performed by a robot instead of a doctor

                                                                                                                                                                                                                                                       73%

                                                                                                                                                                                                                                                                                                                             55%
                                                                                                                                                                                                                                                                   66%

                                                                                                                                                                                                                                                                                   Source: PwC survey
                                                                                                                                                                                                                                                                             62%

• We defined a minor surgical                                                                                                                                                                                                                                                         Saudi Arabia
                                                                                                                                                                                                                                                                                                   55%

                                                                                                                                                                                                                                                                                                   55%

                                                                                                                                                                                                                                                                                                                   32%

                                                                                                                                                                                                                                                                                                  53%
                                                                                                                                                                                                                                                                                                 50%

                                                                                                                                                                                                                                                                                                 49%
  procedure as a non-invasive or
                                                                                                                                                                                                                                                                                                 47%

                                                                                                                                                                                                                                                                                                 46%

                                                                                                                                                                                                                                                                                                 47%

                                                                                                                                                                                                                                                                                                 47%
                                                                                                                                                                                                                                                                                                46%

                                                                                                                                                                                                                                                                                                43%

                                                                                                                                                                                                                                                                                                43%
                                                                                                                                                                                                                                                                                                                           50%

                                                                                                                                                                                                                                                                                                39%
  minimally-invasive surgery, such                                                                                                                                                                                                                                                              42%
                                                                                                                                                                                                                                                                                               38%

                                                                                                                                                                                                                                                                                               38%

                                                                                                                                                                                                                                                                                               36%
                                                                                                                                                                                                                                                                                                 UAE
                                                                                                                                                                                                                                                                                  35%

                                                                                                                                                                                                                                                                                                                      38%
                                                                                                                                                                                                                                                                                              32%

                                                                                                                                                                                                                                                                                                                                                                                                                       Net: Willing
  as cataract surgery or laser eye
                                                                                                                                                                                                                                                                     28%
                                                                                                                                                                                                                                                           25%

  surgery, and found that, overall,
                                                                                                                                                                                                                                                                                       Netherlands
                                                                                                                                                                                                                                                                                                                          47%
  close to half and up to 73% of all                                                                                                                                                                                                                                                                                    46%
  respondents would be willing to                                                                                                                                                                                                                                                                                         46%
  undergo minor surgery performed                                                                                                                                                                                                                                                            Norway                    42%
  by a robot instead of a doctor.
                                                                                                                                                                                                                                                                                                                        43%
                                                                                                                                                                                   eye surgery etc.)

  personal preferences and health                                                                                                                                                                                                                                                          Germany
                                                                                                                                                                                                                                                         Nigeria

                                                                                                                                                                                                                                                                    Turkey

                                                                                                                                                                                                                                                                               South Africa

                                                                                                                                                                                                                                                                                               Qatar

                                                                                                                                                                                                                                                                                                          Saudi Arabia

                                                                                                                                                                                                                                                                                                                          UAE

                                                                                                                                                                                                                                                                                                                                    Netherlands

                                                                                                                                                                                                                                                                                                                                                    Norway

                                                                                                                                                                                                                                                                                                                                                               Germany

                                                                                                                                                                                                                                                                                                                                                                            Sweden

                                                                                                                                                                                                                                                                                                                                                                                        Belgium

                                                                                                                                                                                                                                                                                                                                                                                                   UK
  records (37%).
                                                                                                                                                                                                                                                                                                                          47%
                                                                              surgery

• Take and test a blood sample and                                                                                                                                                                                                                                                                                      43%
                                                                                                                                                                                       remove

                                                                                                                                                                                                                                                                                             Sweden                       47%
  provide me with the results (32%).
                                                                         Figure

                                                                                                                                                                                   Minor,

                                                                                                                                                                                                                                                                                                                       39%
                        Figure 10: Percentage willing/unwilling to have major

                                                                                                                                                                                                                                                                                             Belgium                        53%
                                                                                                                            Major, invasive surgery (e.g. replace a knee or hip joint,

                                                                                                                                                                                                                                                       Figure 10: P  ercentage willing/unwilling to have minor surgery performed by a
                                                                                                                                                                                                                                                                                                                                                                                                                                    90 100Unwilling

                                                                                                                                                                                                                                                                    robot instead of a doctor                         36%
                                                                                                                                                                                                                                                                                                   UK                      49%
                                                                                                                                                                                                                                                                      ajor, invasive surgery (e.g. replace a knee or hip joint, remove a tumor,
                                                                                                                                                                                                                                                                     M
                                                                                                                                                                                                                                                                     heart surgery)
                                                                                                                                                                                                                                                                                                                                    Net: Willing         Net: Unwilling
                        performed by a robot instead of a doctor

                                                                                                                                                                                                                                                                                                                                                                                                                    40 50 60 70 80 Net:

                                                                                                                                                                                                                                                                                                                                0 10 20 30 40 50 60 70 80 90 100
                                                                                                                                                                                                                                                       69%

                                                                                                                                                                                                                                                                           60%

                                                                                                                                                                                                                                                                                               Source: PwC survey
                                                                                                                                                                                                                                                                          60%

                                                                                                                                                                                                                                                                          59%

                                                                                                                                                                                                                                                                          58%
                                                                                                                                                                                                                                                                          55%
                                                                                                                                                                                                                                                                         53%

                                                                                                                                                                                                                                                                         51%
                                                                                                                                                                                                                                                                         51%

                                                                                                                                                                                                                                                                        45%
                                                                                                                                                                                                                                                                        45%
                                                                                                                                                                                                                                                                       45%

                                                                                                                                                                                                                                                                       44%

                                                                                                                                                                                                                                                                       44%
                                                                                                                                                                                                                                                                       44%
                                                                                                                                                                                                                                                                      41%

                                                                                                                                                                                                                                                                      40%

                                                                                                                                                                                                                                                                     35%

                                                                                                                                                                                                                                                                     35%

                                                                                                                                                                                                                                                                     32%
                                                                                                                                                                                                                                                                    34%

                                                                                                                                                                                                                                                                                                                                                                                                              20 30Willing
                                                                                                                                                                                                                                                                   30%
                                                                                                                                                                                                                                                          29%

                                                                                                                                                                                                                                                                   27%

                                                                                                                                                                                                                                                                                                                                                                                                        0 10 Net:
                                                                                                                            a tumour, heart surgery)

                                                                                                                                                                                                                                                         Nigeria

                                                                                                                                                                                                                                                                   Turkey

                                                                                                                                                                                                                                                                             South Africa

                                                                                                                                                                                                                                                                                              Qatar

                                                                                                                                                                                                                                                                                                       Saudi Arabia

                                                                                                                                                                                                                                                                                                                         UAE

                                                                                                                                                                                                                                                                                                                                Netherlands

                                                                                                                                                                                                                                                                                                                                                  Sweden

                                                                                                                                                                                                                                                                                                                                                             Norway

                                                                                                                                                                                                                                                                                                                                                                         Belgium

                                                                                                                                                                                                                                                                                                                                                                                     Germany

                                                                                                                                                                                                                                                                                                                                                                                                  UK

19
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