World AIDS Day 2019 Campaign - KNOW YOUR STATUS Advocacy & Communication Toolkit - South African National ...
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KNOW YOUR STATUS
World AIDS Day 2019 Campaign
Advocacy & Communication Toolkit
1
WORLD
AIDS DAY
01 DECEMBER
CONTENT
1 About World AIDS Day 2019 3
2 National Theme 4
3 Cheka Impilo 5
4 This Toolkit is for you 6
5 Partner Logos 7
6 Fonts 8
7 What We Can Do 9
8 What You Can Do For WAD 2019 10
9 Posters 14
10 Social Media 16
12 T-Shirt Branding 18
13 Caps Branding 19
14 Printed Ads 20
15 Printed Flyers 21
16 Pull Up Banners 22
17 Vehicle Branding 23
WORLD
AIDS DAY
PAGE 3 01 DECEMBER
ABOUT THE WORLD AIDS DAY 2019
WORLD AIDS DAY, 1 DECEMBER 2019
1. Background
World AIDS Day is commemorated each year on the 1st of December and is an opportunity for
every community to unite in the fight against HIV, show support for people living with HIV and
remember those who have passed away.
2. International Theme for World AIDS Day 2019
The International Theme for this year’s World AIDS Day 2019 is “Communities make the Difference”.
This is an important opportunity to recognize the essential role that communities have played and
continue to play in the AIDS response at the international, national and local levels.
Communities contribute to the AIDS response in many different ways. Their leadership and advocacy
ensure that the response remains relevant and grounded, keeping people at the centre and leaving no
one behind. Communities include peer educators, networks of people living with or affected by HIV,
such as gay men and other men who have sex with men, people who inject drugs and sex workers,
women and young people, counsellors, community health workers, door-to-door service providers, civil
society organizations and grass-roots activists.
World AIDS Day offers an important platform to highlight the role of communities at a time when
reduced funding and a shrinking space for civil society are putting the sustainability of services
and advocacy efforts in jeopardy. Greater mobilization of communities is urgently required to address
the barriers that stop communities delivering services, including restrictions on registration and an
absence of social contracting modalities. The strong advocacy role played by communities is needed
more than ever to ensure that AIDS remains on the political agenda, that human rights are respected
and that decision-makers and implementers are held accountable.
WORLD
AIDS DAY
PAGE 4 01 DECEMBER
ABOUT THE WORLD AIDS DAY 2019
3. Launch of the UNAIDS Global AIDS Update in South Africa
On 16 July 2019 UNAIDS launched its Global Report in South Africa, in part to affirm South Africa’s
leadership and continued progress in the Fast-Track targets through community action. UNAIDS was
encouraged by news from Eshowe in KwaZuluNatal that, despite high HIV prevalence, the community
was already able to reach and surpass the 90-90-90 target set for 2020. Communities play an important
role in the national AIDS response and South Africa provides international leadership in this field. The
Deputy President and UNAIDS acting Executive Director GunillaCarlsson launched this new report
internationally from Eshowe
4. South Africa’s Theme for World AIDS Day 2019
In line with the international theme, South Africa issues a theme that speaks to the prevalent topical
issues in response to HIV and AIDS in order to create a unified World AIDS Day campaign that is
contextualised.
Proposed theme:
• Recognizing Community Driven Programmes and Interventions
• Resilient Communities for a Strengthened National Response
• Nothing About Communities Without Communities
• Communities At Work – Reaching the 90/90/90 Targets
WORLD
AIDS DAY
PAGE 5 01 DECEMBER
ABOUT THE WORLD AIDS DAY 2019
5. Approach for the World AIDS Day 2019 Campaign
The approach and focus of the 2019 World AIDS Day campaign will be premised on four pillars of the
National Strategic Plan on HIV, TB and STIs (NSP) 2017 – 2022.
• Pillar 1: NSP Goal 3
The build-up programme as well as the Policy in Action and Cheka Impilo outreach programme
on the day will focus on reaching key and vulnerable populations with customised and targeted
interventions
• Pillar 2: NSP Goal 4
The build-up programme as well as the Policy in Action and Cheka Impilo outreach programme
on the day will focus on addressing social and structural drivers of HIV, TB and STIs
• Pillar 3: NSP Goal 5
Stigma and Discrimination remains a challenge, and this issues has been highlighted by the
focus given to it in the Global Fund, UNAIDS Global Report 2019 as well as the Durban
Declaration that was the outcome of the SA AIDS Conference 2019. Efforts being made in
other NSP Goals require a line of sight on addressing stigma and discrimination to embed and
deepen human rights based approach in the various innovations being implemented in
South Africa.
• Pillar 4: NSP Goal 6
Re-launch of the North West Provincial Council on AIDS on 1st December as part of promoting
leadership and shared accountability for a sustainable response to HIV, TB and STIs at
provincial, district and local levels
• Pillar 5: NSP Goal 8
Launch of the NSP Mid-Term Review on 1st December, looking at progress, successes,
gaps and challenges
WORLD
AIDS DAY
PAGE 6 01 DECEMBER
ABOUT THE WORLD AIDS DAY 2019
6. Host Province
North West has been identified to host the 2019 World AIDS Day. The province is currently in the
process of resuscitating its Provincial Council on AIDS (PCA) and commemorating World AIDS Day in
the province will serve to highlight and affirm this achievement.
7. World AIDS Day build up campaigns
In the lead up to World AIDS, campaigns are undertaken to maximise awareness for the actual
commemoration of the day.
Build up activities should ideally be centred around the following:
1. Cheka Impilo National Wellness Campaign
2. Advocacy, communication and social mobilization
2. Delivery of Health and Social Services (health testing &screening [HST], etc.)
3. Policy in action (Political principals’ engagement with communities)
4. Community dialogues supported by the use of theatre, music and sport
5. HTS revitalization and VMMC expansion
6. Distribution of IEC materials
7. A focus on addressing stigma and discrimination and; highlight the work done to ensure
human rights based approaches in communities and facilities.
WORLD
AIDS DAY
PAGE 7 01 DECEMBER
NATIONAL THEME
“Cheka Impilo. Know Your Status”
The theme is critical for 2019 in light of the recent
launch of the national wellness campaign known
as “Cheka Impilo”. The campaign is a call to
action to all South Africans to take responsibility
for their health and wellness.WORLD
AIDS DAY
PAGE 8 01 DECEMBER
“CHEKA IMPILO”
This national wellness campaign known as “Cheka Impilo” – is a call to action to
all South Africans to take responsibility for their health and wellness. Targeted
interventions will be directed especially at addressing the needs of men,
adolescent girls and young women as well as key and vulnerable population
groups to ensure that no one is left behind.
Information dissemination on how to promote health and prevent diseases, testing
and screening for various conditions as well as accessing treatment are the major
pillars of the Campaign.
The following are targets of the National Wellness Campaign:
To put 2 million people on anti-r etroviral treatment by December 2020 through
testing 14 million annually
To identify 80 000 missing TB patients annually
To intensify non-communicable diseases case finding and scr een 7 million
people annually
To intensify STI’s screening, diagnosis and treatmentWORLD
AIDS DAY
PAGE 9 01 DECEMBER
THIS TOOLKIT IS FOR YOU
Whether you are a person affected by HIV, whether you work in government,
academia, a nongovernmental organisation and a civil society organisation,
or in the private sector, whether you are a teacher, journalist, blogger or
simply someone pushing your own hustle, this toolkit is for you.
SANAC has developed this World AIDS Day (WAD) 2019 toolkit with the aim of creating
one unified look and feel for WAD 2019 in South Africa. The World AIDS Day 2019 brand
is freely available for use by all South Africans. Users of the brand may add their logo
next to the existing stakeholder logos. Your cooperation in using and adhering to the
WAD 2019 toolkit will ensure maximum visual impact and contribute to building one
unified message that makes a difference.WORLD
AIDS DAY
PAGE 10 01 DECEMBER
PARTNER LOGOS
All material will be with the following partner logos appearing as depicted
below. SA COAT OF ARMS – 2030 NDP LOGO – PHILA LOGO – MANDELA LOGO –
ALBERTINA SISULU LOGO - SANAC LOGOWORLD
AIDS DAY
PAGE 11 01 DECEMBER
WHAT WE CAN DOWORLD
AIDS DAY
PAGE 12 01 DECEMBER
WHAT YOU CAN DO FOR WORLD AIDS DAY 2019
The South African National AIDS Council encourages organizations to observe the World AIDS Day on 1 December 2019, under the
theme, ‘Cheka Impilo - K now your status!’. The hastags will be the following:
#ChekaImpilo #KnowYourStatus #WAD 2019
Let’s make this year’s World AIDS Day the biggest ever yet!
These tips will help you and your organization to plan and implement events. You know your community best, and you know what
messages it most needs to hear. Use the ideas below to tailor your plans to meet your community’s needs.
GETTING STARTED
Consider these questions and ideas as you decide to plan an event:
• How can you raise awareness in your community in a way that reaches those most at risk and affected by HIV and TB? What
type of event would interest your target audience?
• How can the unique voices in your community add meaning to your plans? How can you incorporate the knowledge, skills, and
interests of diverse voices?
• Don’t reinvent the wheel. Use the national theme to reinforce common messages.
• Research what’s happening. Identify past local events, get advice and learn about new plans.
• Reach out beyond traditional partners. Large employers, faith-based or ganizations, schools and others may want to get involved.
• Consider how local media can help you reach your target audience.WORLD
AIDS DAY
PAGE 13 01 DECEMBER
WHAT YOU CAN DO FOR WORLD AIDS DAY 2019
IDEAS FOR LOCAL EVENTS
Hold a public meeting to talk about the impact of HIV and TB in your community.
Include the perspectives of people living with HIV.
• Encourage your newspaper or schools to sponsor essays and painting exhibitions or other competitions.
• Hold a news conference with local officials to raise public awareness of the impact of HIV and TB on your
community. Ask other public officials and leaders to talk about the challenges in the response to HIV and TB.
• Invite local officials to visit a local HIV service organization.
• Ask your mayor or councillor to send a letter/memorandum to all employees about the Day, and to tell them of
HIV testing sites.
• Hold a cultural or faith-based e vent with speakers who can call attention to the local HIV response.
• Submit an editorial or letter on local needs to your newspaper.
• Encourage radio stations to air public service announcements.
• Offer free HIV testing at a special event. Offer incentives to attend. Get tested yourself to set an example, or
ask a local celebrity to take the test.
• Organize a health event to educate people about HIV and TB, testing options and other health issues.
• Honour a local leader or organization for their response to the epidemic.WORLD
AIDS DAY
PAGE 14 01 DECEMBER
WHAT YOU CAN DO FOR WORLD AIDS DAY 2019
PROMOTING YOUR EVENT
• Ask local media to report on the local impact of HIV and TB. Make yourself or other experts available to speak on
local radio or TV shows.
• Issue a media advisory and press release to encourage coverage of your event.
• Register your event on SANAC’s site for the specific Day.
• Publicize your event to community calendars, on TV, and through community centres, and neighbourhood markets.
• Add event information to your website, social network sites, your newsletter and other platforms.
AFTER YOUR EVENT
• Send news releases to media who didn’t attend your event.
• Thank those who attended or contributed to your activities.
• Write a follow-up ar ticle for your newsletter, board and community publications.
• List the media and community leaders you invited, with notes for next year.
• Submit a short narrative about your best practices and success to the SANAC site.WORLD
AIDS DAY
PAGE 15 01 DECEMBER
WHAT YOU CAN DO FOR WORLD AIDS DAY 2019
ENCOURAGING INDIVIDUAL ACTION
Local events are most successful when individual participants are encouraged to take action in response to HIV and
TB. Here are some actions you can suggest:
• If you are sexually active, protect yourself and your sexual partners by always using a condom.
• If you have TB make sure that you finish your treatment so that you can be cured
• Help to reduce stigma and discrimination against people with HIV or TB and pr otect their human rights
• Check your HIV status regularly so that you can stay negative or get care to remain healthy
• Get screened for TB if you have a cough that is not going away or if you know someone who has TB
• Act against gender based violence and alcohol abuse
• If you have HIV do everything you can to stay on your treatment and join a group of other people living with HIV
• Talk about HIV prevention with family, friends, and colleagues.
• Tell people about why World AIDS Day is important to you.
• Ask community leaders to increase their response to addressing the epidemic.
• Get involved with or host an event in your community.
• Help fund an event for World AIDS Day or support it with in-kind donations.WORLD
AIDS DAY
PAGE 16 01 DECEMBER
POSTERS
2019 2019 2019
COMMUNITIES MAKE COMMUNITIES MAKE COMMUNITIES MAKE
THE DIFFERENCE - THE DIFFERENCE - THE DIFFERENCE -
CHEKA IMPILO CHEKA IMPILO CHEKA IMPILO
Join Deputy President of the Join Deputy President of the Join Deputy President of the
Republic of South Africa: David Republic of South Africa: David Republic of South Africa: David
Mabuza, Minister of Health: Mabuza, Minister of Health: Mabuza, Minister of Health:
Dr Zweli Mkhize, North West Dr Zweli Mkhize, North West Dr Zweli Mkhize, North West
Premier: Job Mokgoro and Premier: Job Mokgoro and Premier: Job Mokgoro and
other South Africans as we other South Africans as we other South Africans as we
commemorate commemorate commemorate
World AIDS Day 2019 World AIDS Day 2019 World AIDS Day 2019
Sun 01 08h00 James Motlatsi Stadium, Sun 01 08h00 James Motlatsi Stadium, Sun 01 08h00 James Motlatsi Stadium,
- - -
Dec ‘19 15h00 Orkney - NorthWest Dec ‘19 15h00 Orkney - NorthWest Dec ‘19 15h00 Orkney - NorthWest
The following free services will be provided : The following free services will be provided : The following free services will be provided :
HIV Te sting TB Te sting Checking Eye Cancer HIV Te sting TB Te sting Checking Eye Cancer HIV Te sting TB Te sting Checking Eye Cancer
Services Screenin g for of Blood Te stin g Screenin g Services Screenin g for of Blood Te stin g Screenin g Services Screenin g for of Blood Te stin g Screenin g
diabete s Pressure diabete s Pressure diabete s Pressure
www.health.gov.za @HealthZ A www.health.gov.za @HealthZ A www.health.gov.za @HealthZ AWORLD
AIDS DAY
PAGE 18 01 DECEMBER
SOCIAL MEDIA
2019
2019
COMMUNITIES MAKE
THE DIFFERENCE - Sun 01 08h00 James Motlatsi Stadium,
COMMUNITIES MAKE CHEKA IMPILO
Dec ‘19
-
15h00 Orkney - NorthWest
THE DIFFERENCE - Sun 01 08h00
-
James Motlatsi Stadium,
Dec ‘19 15h00 Orkney - NorthWest
CHEKA IMPILO
Cheka Impilo • Know Your Status
Cheka Impilo • Know Your StatusWORLD
AIDS DAY
PAGE 19 01 DECEMBER
SOCIAL MEDIA
Official Hashtag
#WorldAidsDay2019 #WorldAidsDay #ChekaImpilo
Additional Support Hashtag
#EndAIDS #WAD19 #AidsDaySA
#CommunitiesMakeTheDifferenceWORLD
AIDS DAY
PAGE 20 01 DECEMBER
CLOTHING ITEMS: T-SHIRTS
C hek a Impilo
COMMUNITIES MAKE
THE DIFFERENCEWORLD
AIDS DAY
PAGE 21 01 DECEMBER
CLOTHING ITEMS: CAPS
Cheka Impilo
COMMUNITIES MAKE
THE DIFFERENCEWORLD
AIDS DAY
PAGE 22 01 DECEMBER
PRINTED ADS
HEADLINE HERE HEADLINE HERE HEADLINE HERE
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ullamcorper orci at lorem semper, sed porta enim feugiat. In volutpat pharetra ullamcorper orci at lorem semper, sed porta enim feugiat. In volutpat pharetra ullamcorper orci at lorem semper, sed porta enim feugiat. In volutpat pharetra
tincidunt. Integer vitae enim ac arcu pellentesque vehicula eu vitae nisi. Nulla at tincidunt. Integer vitae enim ac arcu pellentesque vehicula eu vitae nisi. Nulla at tincidunt. Integer vitae enim ac arcu pellentesque vehicula eu vitae nisi. Nulla at
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Sed viverra velit vitae mi dictum, et finibus nisi consequat. Sed viverra velit vitae mi dictum, et finibus nisi consequat. Sed viverra velit vitae mi dictum, et finibus nisi consequat.WORLD
AIDS DAY
PAGE 23 01 DECEMBER
PRINTED FLYERS
HEADLINE HERE HEADLINE HERE
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ipsum ipsum, tincidunt eu diam vel, gravida faucibus lorem. ipsum ipsum, tincidunt eu diam vel, gravida faucibus lorem.
Aliquam id lectus orci. Ut faucibus lacus ac rhoncus interdum. Aliquam id lectus orci. Ut faucibus lacus ac rhoncus interdum.
Fusce at dignissim sapien. Ut nunc est, cursus in vulputate eget, Fusce at dignissim sapien. Ut nunc est, cursus in vulputate eget,
convallis et velit. Nullam sagittis posuere lacus et vestibulum. convallis et velit. Nullam sagittis posuere lacus et vestibulum.
Nulla tincidunt massa vel nulla mollis luctus. Nam id felis et erat Nulla tincidunt massa vel nulla mollis luctus. Nam id felis et erat
porttitor egestas vel in purus. Cras congue, lacus id lacinia porttitor egestas vel in purus. Cras congue, lacus id lacinia
lobortis, dolor tellus sagittis tellus, eget tincidunt magna lacus lobortis, dolor tellus sagittis tellus, eget tincidunt magna lacus
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ultricies. Nunc sit amet fringilla nibh. Vestibulum eu nunc ut diam ultricies. Nunc sit amet fringilla nibh. Vestibulum eu nunc ut diam
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Brief message
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elementum in eget orci. Fusce rutrum, leo et semper dignissim, elementum in eget orci. Fusce rutrum, leo et semper dignissim,
mi nibh pharetra nulla, quis malesuada sapien ex nec sem. mi nibh pharetra nulla, quis malesuada sapien ex nec sem.
will fill this
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feugiat. In volutpat pharetra tincidunt. Integer vitae enim ac arcu feugiat. In volutpat pharetra tincidunt. Integer vitae enim ac arcu
pellentesque vehicula eu vitae nisi. Nulla at maximus felis, ac pellentesque vehicula eu vitae nisi. Nulla at maximus felis, ac
allocated space.
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consequat. consequat.WORLD
AIDS DAY
PAGE 24 01 DECEMBER
PULL UP BANNERS - 2000mm x 850mm
2019
Cheka Impilo
COMMUNITIES
COMMUNITIES MAKE THE
DIFFERENCE -
MAKE THE CHEKA IMPILO
DIFFERENCE
#worldAIDSday
#knowyourstatus
www.health.gov.za @HealthZ AWORLD
AIDS DAY
PAGE 25 01 DECEMBER
WALL BANNER
KNOW YOUR STATUS
2019WORLD
AIDS DAY
PAGE 26 01 DECEMBER
TRAILER
2019
Join Deputy President of the Republic of South
COMMUNITIES MAKE Africa: David Mabuza, Minister of Health:
Dr Zweli Mkhize, North West Premier: Job
THE DIFFERENCE - Mokgoro and other South Africans as we
CHEKA IMPILO commemorate World AIDS Day 2019
Sun 01 08h00 James Motlatsi Stadium,
-
Dec ‘19 15h00 Orkney - NorthWest
www.health.gov.za @HealthZ AWORLD
AIDS DAY
PAGE 27 01 DECEMBER
EVENT INVITATION
The Deputy President of the Republic of South Africa and
Chairperson of the South African National AIDS Council, Mr David
Mabuza, the Minister of Health Dr Zweli Mkhize and the Premier of
The Deputy President of the Republic of South Africa and
Date : Sunday, 01 December North West Province Prof. Job Mo kgoro cordially invite
Chairperson of the South African National AIDS Council, Mr David
2019
Mabuza, the Minister of Health Dr Zweli Mkhize and the Premier of
to t he commemoration of World AIDS Day to be held as follows:
North West Province Prof. Job Mo kgoro cordially invite Time : 10h00 14h00
Venue : James Motlatsi
to the commemoration of World AIDS Day to be held as follows: Date : Sunday, 01 Decembe r 2019
Stadium, Orkney, North West
Time : 10h00 14h00
Province
Venue : James Motlatsi Stadium, Orkney, North West Province
RSVP: .............. RSVP: ..............WORLD
AIDS DAY
PAGE 28 01 DECEMBER
UMBRELLAS
The Deputy President of the Republic of South Africa and
Chairperson of the South African National AIDS Council, Mr David
Mabuza, the Minister of Health Dr Zweli Mkhize and the Premier of
The Deputy President of the Republic of South Africa and
Date : Sunday, 01 December North West Province Prof. Job Mo kgoro cordially invite
Chairperson of the South African National AIDS Council, Mr David
2019
Mabuza, the Minister of Health Dr Zweli Mkhize and the Premier of
to t he commemoration of World AIDS Day to be held as follows:
North West Province Prof. Job Mo kgoro cordially invite Time : 10h00 14h00
Venue : James Motlatsi
to the commemoration of World AIDS Day to be held as follows: Date : Sunday, 01 Decembe r 2019
Stadium, Orkney, North West
Time : 10h00 14h00
Province
Venue : James Motlatsi Stadium, Orkney, North West Province
RSVP: .............. RSVP: ..............WORLD
AIDS DAY
PAGE 29 01 DECEMBER
VEHICLE BRANDINGWORLD
AIDS DAY
01 DECEMBER
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