Worldwide Travel Path to Purchase 2017 - Analysis Based on April - September 2017 Data Periods - TripAdvisor

 
Worldwide Travel Path to Purchase 2017 - Analysis Based on April - September 2017 Data Periods - TripAdvisor
Worldwide Travel
Path to Purchase 2017
Analysis Based on April - September 2017 Data Periods
Worldwide Travel Path to Purchase 2017 - Analysis Based on April - September 2017 Data Periods - TripAdvisor
Study Design

         Included                                  Segments                           Time Alignment                   Transactional Sites
         In Study                                  Examined                              Applied                            Included

Any comScore panel members                 All travel-related behaviour tracked   • All users’ time aligned so that   Over 325+ transactional travel
with:                                      & segments broken out by:                Day 1 is first day of every       sites included, including most
                                                                                    research length                   major sites for Hotels, Airlines,
• 1+ travel searches AND/OR                • TripAdvisor: “TripAdvisor
                                                                                                                      OTAs and Car Rental
  1+ travel site visits                      Visitors” vs. “Non-TA Visitors”      • Allows us to measure
• Anytime from April to                    • Transactors: “Only Researched”         differences in average
  September 2017                             vs. “Made Online Purchase”             research and purchase length

          Source: comScore Data Services
                                                                                                                                                          2
Worldwide Travel Path to Purchase 2017 - Analysis Based on April - September 2017 Data Periods - TripAdvisor
Overview of Findings
Worldwide Travel Path to Purchase 2017 - Analysis Based on April - September 2017 Data Periods - TripAdvisor
Overview of Worldwide Findings
           Summary of size and reach

           #1

       Largest                                 Visit                       Process                 Purchase               Engagement
TripAdvisor is the largest            An estimated 1 in every       80% of buyers who visit   TripAdvisor reached 60%   Travel transactors who
travel property worldwide             11 users worldwide            TripAdvisor during the    of all worldwide users    use TripAdvisor engage
with 324M users accessing             visited TripAdvisor in July   purchase process          examined who started      with more sites. Their
the site via any platform             2017                          worldwide take longer     their decision process    path to purchase
in July 2017                                                        than 4 weeks to           and subsequently          research is 29% longer
                                                                    complete their            booked travel online in   than non TripAdvisor
                                                                    purchase                  Q2 & Q3 2017              users

           Source: comScore Data Services
                                                                                                                                                 4
Worldwide Travel Path to Purchase 2017 - Analysis Based on April - September 2017 Data Periods - TripAdvisor
Overview of Worldwide Findings
4 Year Comparison

                                                       % of buyers who visit                     % research is
                                   TripAdvisor           TripAdvisor and       TripAdvisor     longer for travel
                                  desktop reach          take longer than        reach of    transactors who use
            Unique Visitors        Worldwide           4 weeks to complete
                                                                               transactors        TripAdvisor
                                                          their purchase

                 2017                   2017                  2017                2017             2017
              324m (MP data)        1 in every 11             80%                 60%              29%
                                   worldwide users

                 2016                   2016                   2016               2016             2016
              296m (MP data)         1 in every 10             79%                62%              19%
                                   worldwide users

                 2015                   2015                  2015                2015             2015
              249m (MP data)         1 in every 9             81%                 56%              24%
                                   worldwide users

                2014                    2014                  2014                2014             2014
            105m (Desktop data)   1 in every 8 users          81%                 50%              17%
                                     worldwide

Source: comScore Data Services
                                                                                                                   5
TripAdvisor’s Share of Travel Bookers

    33%
of people worldwide
                                     24%
                                  of travel visitors are
                                                             21%
                                                           of intenders end
   visit travel sites           reached by TripAdvisor      up purchasing

                                                                                 60%
                                                                               of purchasers
                                                                              visit TripAdvisor

    Source: comScore services
                                                                                                  6
Worldwide Market
                                                                                      30%                       61%
                                                                Airlines       of travel purchasers        of airline purchasers
                                                                           purchase with an airline site      visit TripAdvisor

                                                                                      12%                       74%
     24%                        33%              21%            Hotels        of travel purchasers
                                                                            purchase with a hotel site
                                                                                                           of hotel purchasers
                                                                                                             visit TripAdvisor
of travel site visitors    of people worldwide   of intenders
   are reached by                   visit           end up
     TripAdvisor                travel sites     purchasing

                                                                                      43%                       67%
                                                                 OTAs           of travel purchasers       of OTA purchasers
                                                                             purchase with an OTA site      visit TripAdvisor

                                                                 Other                15%                       31%
    Source: comScore Data Services
                                                                                                                                   7
Setting the scene
TripAdvisor Overview - Worldwide
TripAdvisor’s WW audience peaked in July 2017 at 324m

                               350,000                                               July 2017: 324m
                                         July 2016: 297m

                               300,000
 Total Unique Visitors (000)

                               250,000

                               200,000

                               150,000

                               100,000

                                50,000

                                    0

                                                           Denotes peak month for TripAdvisor Inc. in each year

Source: comScore TDAN
                                                                                                                  9
Summary of Research
Typical Research – OTA Purchase
 Expedia.ca Purchase in 54 Days
           Tripadvisor.ca                 Sirenishotels.com        Tripping.com              Flighthub.com               Priceline.com         Hotels.com           Tripadvisor.ca
           Transat.com                    Reviewpro.com            Rci.com                   Airbnb.ca                   Tripadvisor.ca        Booking.com          Selloffvacations.com
           Airtransat.com                 Tripadvisor.ca           Cntraveler.com            Tripadvisor.ca              Expedia.ca            Expedia.ca           Expedia.ca
           Reviewpro.com                  Fodors.com               Booking.com               Aeroplan.com                Airbnb.ca             Trivago.ca           Tripadvisor.ca
VISITS

           Cntraveler.com                 Tripadvisor.ca           Bookingbuddy.eu           Sunwing.ca                  Hotelscombined.ca     Tripadvisor.ca       Airbnb.ca
           Sirenishotels.com              Locogringo.com           Airbnb.ca                 Tripadvisor.ca              Bookingbuddy.com      Airbnb.ca            Bcferries.com
           Viator.com                     Aeroplan.com             Aeroplan.com              Hotwire.com                 Tripadvisor.ca        Rci.com              Revelstokemountainreso
           Tripadvisor.ca                 Airtransat.com           Rcitravel.com             Trivago.com                 Trivago.ca                                 rt.com
                                          Transat.com              Tripadvisor.ca            Expedia.ca                  Hellobc.com                                Tripadvisor.ca
                                                                   Tourismtofino.com         Hotels.com                  Hotwire.com                                Aircanada.com
                                                                   Cohoferry.com             Tripadvisor.ca                                                         Worldweb.com
                                                                   Tripadvisor.ca                                                                                   Turkey-visit.com
                                                                   Cheapoair.ca                                                                                     Albertaparks.ca
                                                                   Bcferries.com                                                                                    Quebecoriginal.com
                                                                   Hotwire.com                                                                                      Cheapoair.ca
                                                                   Tripadvisor.ca                                                                    FIRST          Tripadvisor.ca
                                                                                                                                                   PURCHASE         Wyndhamhotels.com

                   DAY -54                     DAY -47                   DAY -30                    DAY -15                      DAY -9            Booking Day         Post-Booking
           “Mountain biking               “Grand sirenis riviera   “Airbnb”                  “Flighthub”                 “Airbnb”              “Vancouver Airbnb”   “Airbnb”
                                          maya”                    “Bc ferry”                “Things to do around        “Lethbridge cinema”   “Trivago”            “Sutton place hotel
           playa del carmen”
SEARCHES

                                          “What to pack for        “Where to stay around     court”                                            “Trivago Canada”     revelstoke mountain
           (Search)                       mexico”                  horseshoe bay terminal”   “Best hotels in red deer”                                              resort”
           “Jungle bike tours playa del   “Best cab drivers in     “Can you take a ferry     “Red deer hotels”                                                      “Vancouver island map”
           carmen, q.r., mexico”          riviera maya”            from vancouver to         “Days inn - red deer red                                               “Where are the fireworks
           “Tours riviera maya mexico”    “Where to get pesos in   seattle”                  deer, ab”                                                              in revelstoke”
           “Grand sirenis”                mexico”                  “Cheapoair”                                                                                      “Mx/cancun”
           “Mountain biking cozumel”      “Coba ruins admission                                                                                                     “Us/nevada/cancun-
                                          price”                                                                                                                    resort-las-vegas-by-
                                                                                                                                                                    diamond-resorts”
                                                                                                                                                                    “Air canada flight status”
                                                                                                                                                                    “Alberta parks”
                                                                                                                                                                    “Millbrook Ontario”
                   FIRST                                                                                                                                            “Lethbridge to toronto
                  ACTIVITY                                                                                                                                          flights”

Source: comScore Data Services
                                                                                                                                                                                                 11
Typical Research – Airlines Purchase
 Easyjet.com Purchase in 53 Days
           Kuoni.co.uk           Blueseaholidays.co.uk   Lonelyplanet.com        Directline-flights.co.uk   Expedia.co.uk               Booking.com               Priceline.com
           Firstchoice.co.uk     Lonelyplanet.com        Ryanair.com             Cheapflights.co.uk         Travelzoo.com               Tripadvisor.co.uk         Booking.com
           Travelzoo.com         Travelzoo.com           Ferryto.eu              Tripadvisor.co.uk          Booking.com                 Lonelyplanet.com          Easyjet.com
           Lonelyplanet.com      Secretescapes.com       Tripadvisor.co.uk       Easyjet.com                Hotels.com                  Booking.com               Tripadvisor.co.uk
VISITS

           Tripadvisor.co.uk     Skyscanner.net          Stenaline.co.uk         Travelzoo.com              Tripadvisor.co.uk           Cheapflights.co.uk        Lonelyplanet.com
           Onthebeach.co.uk      Lastminute.com          Booking.com             Tripadvisor.co.uk          Skyscanner.net              Easyjet.com               Travelzoo.com
           Tripadvisor.co.uk     Easyjet.com             Portmarnock.com         Hotels.com                 Cheapflights.co.uk          Tripadvisor.co.uk         Rome2Rio.com
           Ryanair.com           Trivago.co.uk           Tripadvisor.co.uk       Trivago.co.uk              Tripadvisor.co.uk           Expedia.co.uk             Firstchoice.co.uk
           Easyjet.com           Expedia.co.uk           Priceline.com           Booking.com                Travelsupermarket.com       Edreams.co.uk             Laterooms.com
           Haven.com                                                             Britishairways.com         Momondo.com                 Hotelscombined.co.uk      Tripadvisor.co.uk
                                                                                 Bookit.com                 Liligo.co.uk                Flybe.com                 Hotelscombined.co.uk
                                                                                 Secretescapes.com          Trivago.co.uk               Skyscanner.net            Bookingbuddy.com
                                                                                 Expedia.co.uk              Tripadvisor.co.uk                                     Expedia.co.uk
                                                                                 Thomascook.com             Hotelscombined.co.uk                                  Trivago.co.uk
                                                                                 Sykescottages.co.uk        Lonelyplanet.com                                      Lastminute.com
                                                                                 Tripadvisor.co.uk          Agoda.com                          FIRST              Secretescapes.com
                                                                                 Holidaycottages.co.uk      Tripadvisor.co.uk                PURCHASE             Skyscanner.net

                   DAY -53            DAY -36                  DAY -23                   DAY -15                    DAY -6                   Booking Day             Post-Booking
           “Flights from         “Last Minute”           “London Underground”    “Cancun Mexico”            “Southerness”               ” Easyjet UK”             “Kings Cross To
                                 “Blackhorse Road Tfl”   “Booking”               “Ibiza Hotels”             “Caravan Parks St           “Flybe”                   Aberdeen”
           Edinburgh” (Search)
SEARCHES

                                 “Easyjet”               “Stranraer To Belfast   “Secret Escapes”           Andrews”                    “Dog Friendly Hotels In   “Ibiza Flight And Hotel”
           “Easyjet”
                                 “Harrow on the Hill     Ferry”                  “Castle Lodge Bed &        “Craigtoun Meadows          Loch Lomond Area”         “Secret Escapes”
                                 station”                “Portmarnock Links      Breakfast Malahide         Holiday Park, St Andrews”   “Belfast International    “Amsterdam,
                                                         Hotel”                  Dublin”                    “Seton Sands”               Airport”                  Netherlands”
                                                         “Where Is New Grange    “Caravan Holidays In       “Cairnsmill Caravan Park                              “Lastminute”
                                                         In Ireland”             Scotland”                  St Andrews”                                           “Edinburgh Airport”
                                                         “Ferry To Ireland”      “Tripadvisor UK”           “Family Caravan Parks                                 “Hotel Du Vin Glasgow”
                                                                                 “Airbnb UK”                West Coast Scotland”                                  “Troon To Campbeltown
                                                                                 “Family Holidays           “Haggerston Castle”                                   Ferry”
                                                                                 Cumbria”                   “Haven Holidays”                                      “Cally Palace Hotel”
                                                                                 “Wemyss Bay Caravan                                                              “Thomas Cook Holidays”
                                                                                 Park”                                                                            “Gran Tacande Hotel”
                   FIRST                                                         “Self Catering Cumbria                                                           “Winter Weather
                  ACTIVITY                                                       Lake District”                                                                   Destinations In Europe”

Source: comScore Data Services
                                                                                                                                                                                             12
Research Summary
 By Airlines vs. Hotels vs. OTAs
                                                                                                                                              Average First                                      Average Day                             Average Final
                                                                                                                                          TripAdvisor Visit Day                                  of Purchase                         TripAdvisor Visit Day

 OTA                                                                 30                                                                                                                                                   89                        101
 Site Average

 Hotel
                                                          25                                                                                                                                                                             97 101
 Site Average

 Airline                                                                                                                                                                                                                                      101 102
                                                                     30
 Site Average

 TripAdvisor
                                                                    29                                                                                                                                                    89                  97
 Site Average

Day 1 User makes 1st travel website visit                                                                                                                           Day 69 Non-TripAdvisor User Average Booking
   1
       3
           5
               7
                   9
                       11
                            13
                                 15
                                      17
                                           19
                                                21
                                                     23
                                                          25
                                                               27
                                                                    29
                                                                         31
                                                                              33
                                                                                   35
                                                                                        37
                                                                                             39
                                                                                                  41
                                                                                                       43
                                                                                                            45
                                                                                                                 47
                                                                                                                      49
                                                                                                                           51
                                                                                                                                53
                                                                                                                                     55
                                                                                                                                          57
                                                                                                                                               59
                                                                                                                                                    61
                                                                                                                                                         63
                                                                                                                                                              65
                                                                                                                                                                   67
                                                                                                                                                                        69
                                                                                                                                                                             71
                                                                                                                                                                                  73
                                                                                                                                                                                       75
                                                                                                                                                                                            77
                                                                                                                                                                                                 79
                                                                                                                                                                                                      81
                                                                                                                                                                                                           83
                                                                                                                                                                                                                85
                                                                                                                                                                                                                     87
                                                                                                                                                                                                                          89
                                                                                                                                                                                                                               91
                                                                                                                                                                                                                                    93
                                                                                                                                                                                                                                         95
                                                                                                                                                                                                                                              97
                                                                                                                                                                                                                                                   99
                                                                                                                                                                                                                                                        101
                                                                                                                                                                                                                                                              103
                                                                                                                                                                                                                                                                    105
                                                                                                                                                                                                                                                                          107
                                                                                                                                                                                                                                                                                109
Source: comScore Data Services
                                                                                                                                                                                                                                                                                      13
Aggregated Worldwide                                                               Travel buyers who use TripAdvisor
                                                                                            are considerably more active during
                                                                                            the path to purchase versus buyers
         Travel Paths                                                                       who don’t use TripAdvisor

                                                                                                         Total Visits
                                                 Page Views

                                               +225%                                                 +240%
                                                                                     34 Visits            10 Visits
               182 Pages                       56 Pages                     per TripAdvisor Users   VS
       per TripAdvisor Users
                                          VS   per Non-TripAdvisor Users                                  per Non-TripAdvisor Users
                                                                                  3.2 of these on
37 of these on TripAdvisor                                                           TripAdvisor
                                                Total Minutes
                                                                                                           Searches
                                               +257%                                                     +186%
                     164 min                    46 min
        per TripAdvisor Users             VS    per Non-TripAdvisor Users
                                                                                             40     VS    14
 42 of these on TripAdvisor                                                 per TripAdvisor Users         per Non-TripAdvisor Users

         Source: comScore Data Services
                                                                                                                                      14
TripAdvisor Research – Worldwide
Distribution of Research Length for TripAdvisor Interactors by Week

                                                                       80%
                                                                                                                                                98% 100% 100%
  100%                                                                                                                                    95%
                                                                                                                                    90%
   90%                                                                                                                        86%
                                                                                                                        80%
   80%                                                                 of research takes longer than 4 weeks to 76%
                                                                                                             72%
                                                                       complete, indicating a significant68%
                                                                                                          opportunity
   70%                                                                                               64%
                                                                       to influence travel 4+ weeks
                                                                                                59% out
   60%                                                                                              55%
                                                                                              52%
                                                                                        49%
   50%                                                                            45%
                                                                            42%
                                                                      38%
   40%                                                          35%
                                                          32%
                                                    29%
   30%                                        26%
                                        23%
                                  20%
   20%                      17%
                      14%
                10%
   10%    5%

    0%

                                                                Amount Of Time Before Booking Takes Place
Source: comScore Data Services
                                                                                                                                                                15
First Search Analysis Shows
Brand Opportunity
       2%                            5%                          2%                    5%        Keyword Examples used by travel
                                                                                                 searchers:
                                                                 22%
                                    24%                                                21%
      34%
                                                                                                 • Generic: “Vacation Packages”,
                                                                 3%                    2%
                                     4%                                                            “Cheap Holidays 2017”
       0%
                                                                                                 • Generic destination: “New Zealand
                                                                                                   Adventure Tours”, “4 day breaks to
                                                                                                   Iceland”
                                                                 73%                   73%
      64%                           67%
                                                                                                 73% of all first searches worldwide in
                                                                                                 2017 are generic with 2% adding a
                                                                                                 destination

      2014                          2015                         2016                  2017

     Generic          Generic Destination*              Branded         No Pre Purchase Search

Source: comScore Data Services
                                                                                                                                          16
*Generic destination analysis was only added in the 2015 study
Airline Transactors:                                                      • Worldwide, 54% of airline transactors visit
                                                                              TripAdvisor before the airline purchase
When do they visit TripAdvisor?                                           • Canada has the highest proportion of airline
                                                                              transactors who visit before the purchase day
                                                                          • In Germany, 54% of TripAdvisor visitors visit
                          First TripAdvisor Visit
                                                                              after their airline transaction

         Canada                                                                     64%       6%                        29%
              Italy                                                                63%        12%                       25%
United Kingdom                                                              59%          9%                             32%
            Spain                                                          57%      9%                                  34%
            Brazil                                                    54% 3%                                            43%
  United States                                                       54%          14%                                  32%
             India                                                   53%      7%                                        40%
        Australia                                                   52%       7%                                        41%
           Japan                                                    52%     6%                                          42%
          France                                           43%      10%                                                 46%
        Germany                                          40%   7%                                                       54%

              WW                                                      54%          11%                                  35%

                                    Before Transaction   On Transaction Day        After Transaction
Source: comScore Data Services
                                                                                                                              17
Hotel Transactors:                                                       • Worldwide, 57% of hotel transactors visit
                                                                              TripAdvisor before their purchase
When do they visit TripAdvisor?                                          • Over ¼ of India transactors make their 1st visit
                                                                              TripAdvisor on the day they make a purchase
                                                                         • 45% of transactors in France first visit
                          First TripAdvisor Visit
                                                                              TripAdvisor after they have made a purchase

           Japan                                                                                              86% 2%   12%
              Italy                                                                                   78%0%            22%
            Brazil                                                                           70% 2%                    28%
         Canada                                                                              69%   10%                 21%
            Spain                                                                  64%             18%                 17%
United Kingdom                                                              58%         12%                            29%
  United States                                                       54%              16%                             30%
        Australia                                                    53%           16%                                 31%
          France                                                    52% 3%                                             45%
        Germany                                                    52%            15%                                  33%
             India                                          44%                  27%                                   28%

              WW                                                           57%          15%                            29%

                                    Before Transaction   On Transaction Day        After Transaction
Source: comScore Data Services
                                                                                                                              18
OTA Transactors:                                                         • Worldwide, 55% of OTA transactors visit
                                                                               TripAdvisor before their purchase
When do they visit TripAdvisor?                                          • Spain has the highest proportion of OTA
                                                                               transactors who visit before the purchase day
                                                                         • In Japan, 43% of TripAdvisor visitors visit after
                          First TripAdvisor Visit
                                                                               their OTA transaction

            Spain                                                                         66%          12%            22%
              Italy                                                                   64%             13%             23%
United Kingdom                                                                      62%           13%                 25%
  United States                                                               57%               19%                   24%
         Canada                                                          55%                19%                       25%
            Brazil                                                      55%         9%                                37%
        Australia                                                       54%         10%                               36%
             India                                                49%         12%                                     39%
           Japan                                              46%       11%                                           43%
          France                                            44%          16%                                          40%
        Germany                                            43%           18%                                          39%

              WW                                                         55%              15%                         30%

                                    Before Transaction   On Transaction Day          After Transaction
Source: comScore Data Services
                                                                                                                               19
Average Path to Purchase
Users are more engaged at the start and end of their research with a slight lull in the middle. Hotel transactors
spend the highest amount of time researching, peaking towards the end of their research

Average Minutes
                                 Start           Middle                   End               Total

           Airlines              50.8              49.7                   59.3             159.7

           Hotels                58.7              57.9                   74.8             191.4

           OTAs                  50.3              44.9                   56.1             151.3

           TripAdvisor           54.1              48.6                   61.3             164.0
           Users

Source: comScore Data Services
                                                                                                                    20
Most popular sites                                                           •   The week before a hotel transaction is generally when
                                                                                 the most popular sites in the purchase process are most

visited prior to a
                                                                                 visited
                                                                             •   Nearly half of Hilton visits occur on the same day as a

Hotel transaction
                                                                                 transaction

                                      Share of visits to most popular sites prior to Hotel transactions
                    50%
                    45%
                    40%
                    35%
                    30%
                    25%
                    20%
                    15%
                    10%
                     5%
                     0%
                                 5 weeks+         4 Weeks          3 Weeks            2 Weeks            1 Week          Same Day
          TripAdvisor              16%             10%              11%                 11%               28%               24%
          Booking.com              13%             12%               8%                 15%               23%               29%
          Expedia                  11%              9%              16%                 11%               34%               20%
          Choice Hotels            10%              9%              11%                 17%               12%               40%
          Hilton                   10%              5%               3%                 8%                26%               48%

Source: comScore Data Services
                                                                                                                                           21
Most popular sites                                                            •   There appears to be a similar pattern amongst users of
                                                                                  the most visited sites with activity dropping after the

visited prior to a
                                                                                  initial research before building up closer to booking time
                                                                              •   There is a lot of activity in the week leading up to the

OTA transaction
                                                                                  transaction with nearly half of Booking.com visits
                                                                                  occurring on the day of booking

                                         Share of visits to most popular sites prior to OTA transactions
                  45%
                  40%
                  35%
                  30%
                  25%
                  20%
                  15%
                  10%
                   5%
                   0%
                                 5 weeks+          4 Weeks          3 Weeks            2 Weeks            1 Week            Same Day
          Booking.com              11%                8%              7%                 9%                 24%                42%
          TripAdvisor              21%               10%              9%                 15%                25%                21%
          Expedia                  13%               10%              8%                 13%                27%                30%
          Priceline                23%                7%              7%                 11%                26%                27%
          Hotels.com               15%                9%              7%                 8%                 24%                35%

Source: comScore Data Services
                                                                                                                                               22
Appendix – Supporting material
comScore Methodology
• comScore measures the online activity of a panel in excess of 2 million people
• The comScore panel is a representative cross section of worldwide regions and countries, with a consistently defined
    universe of users
• comScore’s approach continuously and passively tracks all online behaviour of panel members in more than 200 countries
• Once the comScore meter is downloaded and installed on a panelist’s machine, comScore sees everything they do online

                                                                                        comScore Collection Servers

    Configured Browser
                                                                                                            Web Server

Source: comScore Data Services
                                                                                                                           24
Sites Studied for Transactions
  4travel.jp            aircanada.com         ana.co.jp            britishairways.com       cruisedeals.co.uk           enterprise.com      firstchoice.co.uk     holidaycheck.de

  aa.com                airchina.com.cn       applevacations.com   budget.com               csair.com                   enterprise.de       flightcentre.com.au   holidaygems.co.uk

  ab-in-den-urlaub.de   aireuropa.es          asiatravel.com       buget.com                ctrip.com                   enterprise.es       flighthub.com         holidayinn.com

  accorhotels.com       airfrance.ca          atrapalo.com         carnival.com             cvc.com.br                  enterprise.uk       fluege.de             homeaway.co.uk

  aerlingus.com         airfrance.co.uk       austrian.com         cathaypacific.ca         daysinn.com                 escapadarural.com   flybe.com             homeaway.com

  aeroflot.ru           airfrance.com         avianca.com          cathaypacific.co.jp      decolar.com                 eurostar.co.uk      flyfrontier.com       homelidays.com

  aerolineas.com.ar     airfrance.com.br      avianca.com.br       cathaypacific.com        delta.com                   eurostar.com        fourseasons.com       homelidays.es

  agoda.com             airfrance.fr          avis.com             ceair.com                disney.go.com               eurowings.com       germanwings.com       homelidays.it

  airasia.com           airfrance.us          bahia-principe.com   celebritycruises.co.uk   disneyland.disney.go.com    expedia.ca          goibibo.com           hooroo.com

  airasiago.com         airindia.in           bahn.de              cheapcaribbean.com       disneyworld.disney.go.com   expedia.co.in       goindigo.in           hostelworld.com

  airberlin.com         airnewzealand.co.nz   barcelo.com          cheapoair.ca             dollar.com                  expedia.co.jp       greyhound.com         hoteis.com

  airbnb.ca             airtran.com           bestwestern.co.uk    cheapoair.com            easyjet.com                 expedia.co.uk       h10hotels.com         hotel.de

  airbnb.co.in          airtransat.ca         bestwestern.com      cheaptickets.com         ebookers.com                expedia.com         happyhotel.jp         hotel.qantas.com.au

  airbnb.co.uk          airtransat.com        bestwestern.de       choicehotels.ca          ebookers.fr                 expedia.com.au      haven.com             hotelclub.com

  airbnb.com            alamo.com             bestwestern.fr       choicehotels.com         edreams.co.uk               expedia.com.br      hawaiianair.com       hoteles.com

  airbnb.com.br         alaskaair.com         bestwestern.it       cleartrip.com            edreams.es                  expedia.de          helloworld.com.au     hotelindigo.com

  airbnb.de             alaskaair.net         book.goindigo.in     cncn.com                 edreams.fr                  expedia.es          hertz.ca              hotels.com

  airbnb.es             alaskaairlines.com    booking.com          copaair.com              edreams.it                  expedia.fr          hertz.com             hotels.de

  airbnb.fr             alitalia.com          bookit.com           costacrociere.it         elong.com                   expedia.it          hertz.com.br
                        americanexpress-
  airbnb.it                                   bookryanair.com      courtyard hotels         emirates.com                fairmont.com        hilton.com
                        travel.com
  airbnb.jp             amtrak.com            breakfree.com.au     crowneplaza.com          enterprise.ca               fewo-direkt.de      his-j.com

Source: comScore Data Services
                                                                                                                                                                                        25
Sites Studied for Transactions
hotels.fr          jetstar.com         malaysiaairlines.com   onthebeach.co.uk     riu.com                       super8.com                   travelrepublic.co.uk            virgintrainseastcoast.com

hotels.it          jreast.co.jp        mandarinoriental.com   opodo.co.uk          royalcaribbean.co.uk          swiss.com                    travelyaari.com                 voeazul.com.br

hotelsclick.com    jtb.co.jp           mangocity.com          opodo.de             royalcaribbean.com            tajhotels.com                tui.com                         voegol.com.br

hoteltravel.com    justfly.com         mantra.com.au          opodo.fr             rumbo.es                      tam.com.br                   tui.fr                          volagratis.com

hotelurbano.com    klm.com             marriott.co.uk         opodo.it             rurubu.com                    tamviagens.com.br            tuniu.com                       volaris.com

hotwire.com        knt.co.jp           marriott.com           orbitz.com           rurubu.travel                 thetrainline.com             turkishairlines.com             volotea.com

hrs.com            koreanair.com       marriott.de            ownersdirect.co.uk   ryanair.com                   thomascook.com               uhaul.com                       voyages-sncf.com

hrs.de             kuoni.co.uk         melia.com              oyorooms.com         sawasdee.com                  thomascook.de                unidas.com.br                   vrbo.com

hyatt.com          lan.com             mercure.com            pegipegi.com         secureshoppingbasket.com      thomascook.fr                united.com                      vueling.com

iberia.com         lastminute.com.au   meridiana.it           premierinn.com       shangri-la.com                thomson.co.uk                universalorlando.com            webjet.com.au

iberostar.com      latam.com           mgmresorts.com         priceline.com        singaporeair.com              thrifty.com                  universalstudioshollywood.com   westjet.com

ibis.com           laterooms.com       monarch.co.uk          princehotels.co.jp   skyticket.jp                  tieyou.com                   usairways.com                   wimdu.de

ihg.com            localiza.com        movida.com.br          promovacances.com    smiles.com.br                 tigerair.com                 vegas.com                       wimdu.es

ikyu.com           loewshotels.com     nationalcar.ca         pullmanhotels.com    sofitel.com                   tiket.com                    venere.com                      wizzair.com

irctc.co.in        logitravel.com      nationalcar.com        qantas.com.au        southwest.com                 toyoko-inn.com               viajanet.com.br                 wotif.com

jal.co.jp          loveholidays.com    nationalexpress.com    qatarairways.com     spicejet.com                  travel.americanexpress.com   vikingrivercruises.com          wyndham.com

Jalan.net          lq.com              nh-hoteles.es          qunar.com            spirit.com                    travel.rakuten.co.jp         virginamerica.com               wyndhamhotels.com

jet2.com           lufthansa.com       norwegian.com          rakuten.co.jp        starwoodhotels.com            travelbag.co.uk              virgin-atlantic.com             yatra.com

jet2holidays.com   lvmama.com          novotel.com            rakuten.com          starwoodhotels.com/Sheraton   travelocity.ca               virginaustralia.com

jetairways.com     ly.com              nta.co.jp              ramada.com           starwoodhotels.com/westin     travelocity.com              virginholidays.co.uk

jetblue.com        makemytrip.com      omnihotels.com         redroof.com          starwoodhotels.com/whotels    travelodge.co.uk             virgintrains.co.uk

      Source: comScore Data Services
                                                                                                                                                                                                          26
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