www.hrpfoodfestivals.com - Historic ...

www.hrpfoodfestivals.com

“Lots to see and do, great food and amazing that the
          ticket includes entry into the palace!”

“It’s a great day out with a chance to try and buy different
      food products. In a fabulous setting with music”

                 “An AMAZING day out”

                                        2019 VISITORS

ST R E E T FO O D + P O P U P BA RS + M A ST E R C L A S S ES + A R T I SA N
    P RO D U C E RS + L I V E M U S I C + K I D S’ E N T E R TA I N M E N T +
S H O P P I N G & G I F T S + F I Z Z & F EA ST + ST U N N I N G G A R D E N S +
 I CO N I C M OAT + M AG I C A L CO U R T YA R D S A N D M U C H M O R E

O U R F EST I VA L S …

Our festivals are set against the stunning backdrops of the UK’s most iconic Palaces. Whether in the gardens or the
courtyards of Hampton Court Palace, in the incredible moat at the Tower of London or the gardens at Hillsborough
Castle, they offer a completely unique foodie day out.

WHY JOIN US…
• Build brand awareness
• Boost sales
• Launch new products
• Reach a highly engaged foodie audience
• Build your connections and client database
• Get media and marketing coverage

WAYS TO S H OWC A S E YO U R B R A N D …
• Sponsorship opportunities
• 3m x 3m marquees for retailing and sampling
• 4m x 4m and 5m x 5m marquees for larger brand standout
• Bars and street food vehicles

Hillsborough Castle and Gardens Food
               Festival
                 Gardens
        2020 dates to be confirmed

Hampton Court Palace Food Festival
              East Gardens
          29 – 31 August 2020

   Tower of London Food Festival
                The Moat
         10 – 13 September 2020

Hampton Court Palace Festive Fayre
         Courtyards and Gardens
          4 – 6 December 2020

HILLSBOROUGH CASTLE AND GARDENS
          FOOD FESTIVAL

   We are delighted to announce the return of the
Hillsborough Castle Food Festival in Northern Ireland
     for the second year. This food festival will see
   around 60 producers and brands set within the
        stunning gardens of Hillsborough Castle.

               10,000 visitors in 2019

                     94% ABC1

HAMPTON COURT PALACE
                FOOD FESTIVAL

  Now in its seventh year, Hampton Court Palace Food
Festival is firmly on the map as a destination for young,
affluent food-lovers over August Bank Holiday weekend.
We will be joined by over 150 producers and brands for
                  the 3-day food festival.

            30,000 visitors expected in 2020

                       96% ABC1
                   Average spend £95

TOWER OF LONDON
                  FOOD FESTIVAL
The Tower of London Food Festival returns for its fourth
 year after its debut in 2017, when for the first time in
  history our food festival took place in the iconic dry
 moat. Being in the heart of the city with the back drop
of London’s most famous landmark, makes this festival
                    one not to miss.

                 20,000 visitors in 2019

                  Average spend £64
                      89% ABC1

HAMPTON COURT PALACE
                 FESTIVE FAYRE

The ultimate Christmas foodie fix, our Festive Fayre fills
 the historic courtyards and gardens at Hampton Court
Palace. Now in its sixth year, it’s a calendar-must for the
                      festive season.

                 18,500 visitors in 2019.

                       90% ABC1
                   Average spend £65

FESTIVAL KEY DEMOGRAPHICS …

                                         Over 350
            ABC1
                                        companies
            92%
                                          in 2019
    87,000*                             AVERAGE
   VISTORS IN                            SPEND
      2019                                £67
*Expected number of visitors for 2019

O U R V I S I TO RS …

      S U C C E S S F U L FA M I L I E S
                  Aged 36-45
              £70-100k income
            School-aged children
              Advancing careers
      Sainsbury’s and Waitrose shoppers
               Online shoppers
            Social media activists

   CONTEMPORARY WORKERS

                 Aged 26-35
              £30-39k income
                 No children
                Career driven
        Online shoppers and bankers
            Social media activists

WHAT ’S ON…
Our festivals have first class entertainment and inspirational content at their heart – giving all a great experience to
enjoy and remember long after their visit.

The Kitchen
The Kitchen, a 300 seat demo kitchen showcasing the very best in seasonal cooking from a line-up including Michel
Roux Jr, Nadiya Hussain, Melissa Hemsley and The Doctor’s Kitchen.

VIP
Our VIP package is always a sell-out! Offering a stunning
view of the Palace, Castle or Tower, our visitors enjoy a
relaxing and informal lounge to gather with friends and
family. With champagne, goodie bags + front row seats,
            it’s the ultimate star treatment.

               THE CLASSROOM
   Visitors can come and learn a skill, from sour dough
    making to cake decorating, and even get the kids
           involved in our Kids Cookery Classes.

                THE BANDSTAND
A festival favourite with non-stop fun and entertainment
    from up-and-coming talent to festival favourites,
providing toe-tapping tunes, whilst soaking up the tasty
                       atmosphere.

FAMILY ENTERTAINMENT
Face painting, sports, circus games, shire horses,
  vintage games, and kids cookery classes plus
much more – ensure our food festivals place our
     food festivals as firm family favourites.

         LEXUS LUNCH CLUB
  A casual and informal, simple but delicious
   pop-up lunch buffet - a stunning alfresco
       lunch using the best ingredients.

MARKETING THE EVENT…
Our multi-channel marketing campaigns run in partnership with Historic Royal Palaces and BBC Good Food to ensure that we deliver a
targeted and affluent food-lover to all Historic Royal Palaces Food Festivals.

•   Outdoor, print, email and social media coverage to 20 million.

•   BBC Good Food; our media partner with coverage in the magazine, email and bbcgoodfood.com

•   150,000 Historic Royal Palaces database in addition to our own 35,000 database.

M A R K E T I N G FO R
    S P O N S O RS …

•    35,000 email database with sponsor logo and
     banner inclusions

•    Dedicated page and banner on brand new
     dedicated Historic Royal Palaces Food
     Festivals website

•    360° reach across our marketing and
     communications channels and the wider BBC
     Good Food portfolio channels

•    Feature page and logo credit in the show
     guide available in advance online and on the
     day to 60,000 visitors.

M A K E I T YO U R O W N …

Align your brand to our content or talk to us about creating your own brand experiences targeting
our affluent foodie audience. Make their experience at Historic Royal Palaces Food Festivals even
                           more engaging, immersive and memorable.

WHO JOINED US IN 2019?

Roxanne Jelley
            Show Manager
Roxanne.Jelley@riverstreetevents.co.uk
            0207 150 5289

            Rachael Clarke
         Head of Commercial
Rachael.Clarke@riverstreetevents.co.uk
             02071505106

            www.hrpfoodfestivals.com