YOU'RE AN HONORED GUEST AT COUNTRY CLUB CAR WASH WHEN WASHING CARS IS YOUR WHOLE WORLD AN EVENT TO REMEMBER COMPLAINING IS GOOD FOR BUSINESS ...
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J U N E 2017
a national publication for savvy carwash owners and suppliers
YOU’RE AN HONORED GUEST AT COUNTRY CLUB CAR WASH
WHEN WASHING CARS IS YOUR WHOLE WORLD
AN EVENT TO REMEMBER
COMPLAINING IS GOOD FOR BUSINESS
2 WashTrends / June 2017
WashTrends / June 2017 3
CONTENTS You’re An Honored Guest at Country Club Car Wash........................................8 When Washing Cars is Your Whole World........................................................16 An Event to Remember....................................................................................21 Complaining is Good for Business...................................................................28 Buyers Guide………........................................................................................33 Industry Notes…….........................................................................................37 WashTrends Advertisement Index…................................................................50 4 WashTrends / June 2017
J U N E 2017
Letter from the Editor:
Welcome to WashTrends June
Published by:
BAY MEDIA, INC. June is here. Summer has arrived and with the
550M Ritchie Highway, #271 new season comes lots of good reasons carwash
Severna Park, MD 21146 customers need to make a clean car a priority. Getting
ready for a vacation, returning from a vacation, sand,
410.647.8402
mud, and the general grime that goes hand in hand
Email: info@baymed.com with more drive time can inspire a trip to the wash.
twitter: @washtrendsmag That clean car feeling is like that refreshing shower
Facebook: WashTrends after a day at the beach. It’s a great time to attract
Website: www.baymed.com customers old and new. Welcome them into your wash
Patricia H. Troy, Publisher that has just what they need, which most often is to
© 2014 Bay Media, Inc. count on you to deliver the promise of a clean car and
that fantastic feeling of driving away shiny and looking
WashTrends Contributors: good. That’s what we want for you too, and you’ll find
Publisher: lots of great ideas to inspire summer success.
Patricia H. Troy This month we’re featuring lots of news you can use…
Editor-in-Chief: today. Check out the philosophy behind Country
Sandy Travis Bildahl Club Car Wash. Read about the Mid Atlantic Carwash
Editorial Advisor: Association’s recent event. How does a go-cart
Pam Piro spin around Dominion Raceway in Frederickburg,
Designer: Virginia, sound? Mix that with solid information on
Kelsey Schaible new automated car technology and you’ve got a fun
Digital Media Coordinator: way to spend an evening. We also have stories about
Kelsey Schaible carwash careers—online global recruiting services
and another story with business expert Steve Jeffies,
Website:
who asks the intriguing question: Did you know that
Anne Benjamin complaining can be good for business?
Editorial Content:
Ellen Kinsella We’d also like to hear from you! What works for you
Gretchen Matthews and what doesn’t? What are your success stories, or
Pat Troy what did you learn that you’d like to share? Please
Wendi Winters contact editor@Washtrends.com and we’ll be in touch.
Cover Photo:
As always, our goal is to bring you up-to-the minute,
Sandy Travis Bildahl
unbiased, trendsetting information that can move your
Directors of Advertising: business to the future with economic success.
Debra Mowbray-Conroy
Kendall Sofia Happy Carwashing!
Support:
Doralee Billings Sandy Travis Bildahl
Patty Blakeney Editor-in-Chief
Laurie Plemons WashTrends
Sea Williams
Advertising Sales:
sales@washtrends.com or call
410.647.8402
IMPORTANT NOTICE: WashTrends Magazine is now MONTHLY!
Want to Connect?
WASHTRENDS PUBLICATION INFORMATION
Call, email, or twitter, facebook… WashTrends consists of the following family of publications:
kelseyschaible@gmail.com
WashTrends Magazine — MONTHLY — Flipbook/PDF publication containing fresh,
professionally written editorial content. The magazine also contains links to Blogs
published weekly. This magazine is available by subscription and online. “Apps” for
Apple and Android smart phones and tablets are also available.
WashTrends Blog — PERIODIC — Blogs written by carwash operators and other
industry insiders.
Advertising packages are available that include logo/link ads, special promotions,
and classified, as well as conventional display advertising.
Call 410.647.8402 or email info@washtrends.com.
WashTrends / June 2017 5
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WashTrends / June 2017 7
PHOTOS BY KIM WATSON
You’re an Honored Guest
at Country Club Car Wash
WRITTEN BY GRETCHEN MATTHEWS
8 WashTrends / June 2017
W
ould you like to smile at someone and know you’ll get a smile back? There’s
one carwash where the Golden Rule still applies, and you can find it in the
greater St. Louis area.
Friendly staff at Country Club Car Wash will greet you with full, flex,
or express service options, offered in the longstanding tradition of the
company’s late founder, Randy Bluestone. “Randy’s business philosophy was simple.
Treat people the way you would like to be treated, provide a clean and inviting facility,
and of course, the best carwash possible,” explains Mark Kummer, who currently owns
Country Club with Randy’s widow, Barb Bluestone. Country Club Car Wash is a six-location
touchless process chain. All sites feature Mobil gas stations and five also include On the Run
convenience stores.
WashTrends / June 2017 9
Barb and Mark preserve
Randy’s legacy by
emphasizing friendliness and
training for it. On the first
Tuesday of every month, the
management team holds a
staff training meeting which
begins with a re-affirmation
of company policies. Then,
they break the group into
individual stations to work
on fundamental skills such
as how to dry a vehicle, do
interior glass, vacuum, and
shampoo mats. All new
hires and anyone needing
attention in any area is
required to attend. In this
way, Country Club maintains
its standard of excellence.
Country Club Car Wash
prides itself on the care
it gives to customers and
their vehicles. Mark Kummer
MARK KUMMER & BARB BLUESTONE, OWNERS
explains, “Since our original
store opened in 1989 we
have been cleaning cars
touchless. As this became more popular, many operators tried the touchless process but
eventually moved backed to the friction model. We have stayed true to the touchless aspect.
We feel our customers appreciate this way of cleaning their vehicles.”
Country Club’s staff is neat, courteous, and polite. Their demeanor pairs nicely with the décor.
The chain’s newest On the Run convenience store in St. Peter’s, Missouri, is especially “clean
and inviting” and was completely designed in-house. Barb and Mark wanted to do away with
the standard drop ceiling and drop-in light fixtures. Instead, they elevated the ceiling; exposed
the ductwork; and introduced reclaimed barn wood, corrugated metal, and hanging LED
lights to achieve a modern, airy vibe. It also boasts a beer cave and many fresh food items,
attracting customers of all ages.
The LED lights are part of a broader effort to implement green technologies. Country Club
has kept up with trends and shown concern for the environment by changing their gas
canopies and wash tunnel lights to LED fixtures, and they use green soaps when possible.
Good business owners know that keeping customers happy is the key to success, and even
when the wash is done, Country Club wants their customers to know that satisfaction is
paramount. They have a 48-Hour Clean Car Guarantee. As their website points out: Rain
spots? Dusty roads? Overzealous birds? No problem. “For whatever reason, just return within
48 hours and we will rewash the exterior. No questions asked,” says Mark.
10 WashTrends / June 2017ON THE RUN CONVENIENCE STORE Maintaining ties to the community was important to Randy Bluestone when he founded Country Club, and this value is still critical to the success of the business today. Country Club makes quarterly charity donations. “At our monthly management meeting, everyone is required to nominate a charity that is their choice to donate to.” Their biggest event last year – proposed in one of those monthly meetings – was with the BackStoppers organization. BackStoppers provides financial assistance to the families of police, firefighters, paramedics, and EMTs in the St. Louis area who have lost their lives or suffered catastrophic injury in the line of duty. Mark explains, “We sold boots to our customers, who donated $10,000 to this event, which we [then] matched, and donated a check for $20,000.” This first-time event for BackStoppers was such a success that Country Club Car Wash plans to continue this event annually. Country Club’s charity efforts are consistent and substantial; they also donate gift certificates on a weekly basis for sports teams, trivia nights, and benefit events. Country Club’s largest social media marketing tool is Facebook. Their interactive page features “free wash” contests and other “quirky things to keep people interested,” says Mark. They also have a text club: customers can opt in to receive special offers or reminders of current offers. Their On the Run brand affiliation also has an app which enables them to run offers for free washes. It’s easy to believe that Randy would be proud of the work that Barb and Mark are accomplishing in serving the needs of their customers. With smiling staff, green technologies, charitable work in the community, up-to-date marketing tools, and clean car guarantees, Country Club makes special efforts to please the most discriminating drivers. WashTrends / June 2017 11
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WashTrends / June 2017 15When Washing Cars
Is Your Whole World
BENTLEY BRANDON IS CHANGING THE WAY
AMERICA PERCEIVES CARWASHES
16 WashTrends / June 2017WRITTEN BY LUCIA REGAN B entley Brandon, known as the guru of carwashing to many, has been working in the industry since the tender age of 13, where he first learned to wash a car from his father in his hometown of Smyrna, Georgia. At first he started working to help his family out after his mother told him he was old enough to get a job. Now, 20 years later, his enthusiasm for clean cars has continued to grow and thrive, and he is his own boss. A business mogul, Brandon owns Luxury Wash all-hand carwash, My Neighborhood Car Wash which makes “house calls,” Bentley Car Care – which encompasses service, products, entertainment, and media – and a unique company called Car Wash Careers that is a platform solely for connecting people with jobs in the automotive industry. Ever since Brandon purchased his first business for $300 at age 24, he was inspired to do great things, and he was extremely enthusiastic. “I didn’t just want to be a regular carwash,” he admits. “ I wanted to be the number-one car-care company in the world!” He created his “dream business,” called Luxury Wash, and then, in addition to washing cars, he began creating products for parents and children, releasing books and entertainment and even educational courses. “Additionally, we pioneered the first-ever staffing company exclusively offering careers for candidates desiring to be a part of the automotive industry: Car Wash Careers,” he says. However, Brandon ran into some operational issues with local government, so he did what he thought was the logical thing: He ran for city council! He fell short, but after deciding he had a bigger calling in his life, he launched a community initiative that has spread across the nation, called I Love All Americans. Its purpose is to inspire people not to quit, but to keep going. It’s inclusive of all different cultures, nationalities, sexual orientation, etc. “It’s an act of God that we’re meeting,” he explains. Brandon believes in hand washing, and that’s the only way his brand cleans cars. “My father taught me the correct way to wash a car, and I still do it that way. I don’t believe in machine washing,” he proclaims, explaining that the only thing automated is the people. Elaborating on some negative effects of machine-washing, he says, “Sometimes you get swirls, and spiders from the brushes. Your paint is just like your skin – it has layers. Brandon compares washing cars to putting lotion on your skin, saying, “If I washed my body like the machines wash cars I would have a rash or start peeling my skin!” WashTrends / June 2017 17
To prove that hand washing is as efficient – or more efficient – than machine washing,
Brandon created an event called Man vs. Machine, which put humans to the task, competing
with the automated carwash. He enthusiastically promoted the event, which drew a large
crowd that included the mayor of Smyrna. “It took four guys 2:36 to clean the exterior, where
it took an automated tunnel 3:00 to do the same thing, and then it wasn’t even completely
dried,” he says, proving his theory.
You might think hand washing would be more expensive than automated washing, but at
Luxury Wash the price is $30 for an inside and out wash, which is right in line with most
automatic carwashes.
Brandon took hand washing a step further when a
customer invited him to come over to his house to wash
his car. “He said, ‘Come on by, I have a hose and towels,’”
explains Brandon. “Then a light bulb went on and we
started the business My Neighborhood Car Wash,” he
continues. MNCW is a unique “house call” carwash that
only costs $30. “We go door to door washing people’s
cars in their driveways. My example of a luxury wash is
having someone do the work for you!” he concludes.
Bentley Brandon not only wants to clean the cars of
the world, he wants to prevent them from getting so
dirty in the first place. He has created Bentley Brandon’s
Children’s Auto Etiquette Book in the hope that children
will learn to keep cars clean from
an early age. Along with the book
comes Bentley Brandon’s Backseat
Pledge, which asks children to
commit to taking responsibility
for the cleanliness of their car.
“Something as simple as avoiding
accidents based on not eating
or drinking while in the vehicle
or while it is moving assists in
preventing messes. This concept
not only keeps cars cleaner,
but it’s safer, and the overall
atmosphere in the car is happier
and more peaceful,” he explains.
“Vehicle etiquette, education, fun,
and peace of mind along with
improving discipline are just a
few of the benefits you and your
children will enjoy after taking the
Backseat Pledge.” Brandon’s idea
has been so successful he recently
got a partnership with Toys “R” Us
with the Backseat Pledge.
18 WashTrends / June 2017In noticing a lack of entertainment in the carwash industry, Brandon created Car Wash Diaries, a show that’s part of Bentley Car Care. He also owns Car Wash Sports and is launching Car Wash Tips, which is the do’s and don’t’s of caring for your car. “I want to be entertainment!” exclaims Brandon. Perhaps the most intriguing of all of Brandon’s business ventures is CarWash Careers. It is a pioneer company that focuses on the automotive industry. It’s for mechanics, emission techs and others who are inspired to love the industry – those who love cars and the atmosphere of being around cars. “I checked around and found that nobody was an exclusive recruiter for the carwash industry,” states Brandon. “Furthermore, many applicants for carwash-related jobs come in with no prior knowledge of carwashing, and there is also a very high turnover. The industry was empty and I wanted to fill that void. We’re sitting on a goldmine!” “Today, we are the first company in the automotive industry to offer exclusive online recruiting services globally. With CarWash Careers, people can browse the most sophisticated job seekers and employer ads,” says Brandon. “Understanding the employee point of view and job-seeking process helps the automotive industry by creating a platform solely for us. That will help people improve their lives with better jobs, and employers find the best talent.” “We’re about to change the whole carwash industry,” exclaims Brandon enthusiastically. And he is well on his way to doing that! By the way, in case you were wondering what kind of car Brandon owns, it’s a Bentley GT, his dream car! WashTrends / June 2017 19
h is Idle 20 WashTrends / June 2017
An Event to Remember
WRITTEN BY PAT TROY
WashTrends / June 2017 21T he Mid-Atlantic Carwash
Association board decided to make
its May 2017 event an “event to
remember.” This was the organization’s
20th anniversary, so the group wanted
to do something very special.
Former MCA board member and
carwash industry leader David West
is the marketing manager at the
new Dominion Raceway south of
MCA CELEBRATED ITS 20TH ANNIVERSARY
Fredericksburg, Virginia. West invited
AND FOUNDING MEMBERS WERE ON HAND
the MCA membership for a special tour
and much more. It is no secret that
carwash folks love cars, so it was not a
surprise to see that this event attracted
many attendees.
The evening started with go-cart rides. One long-time member, Bob Boardman, brought his
entire family. Attendees loved the thrill of racing around the track in a “low to the ground”
go-cart while admiring friends and family looked on.
Dominion Raceway hosted a reception at the 118 Lounge and then the group moved to the
Champion’s Suite for a white-tablecloth barbeque dinner. Chocolate cake was the perfect
dessert to celebrate the 20th anniversary. Founding members Dave DuGoff (also current
president) of College Park Carwash
(College Park, Maryland), Bob
Boardman of Waterworks Carwash
(Elkridge, Maryland) and Bill Bascom
of Clean Machine (Charlottesville,
Virginia) were recognized.
A highlight of the evening was the
awarding of a special plaque to David
West in recognition for his long-term
service to MCA and the carwash
industry.
PRESIDENT DAVE DUGOFF (LEFT)
AWARDED A SPECIAL PLAQUE TO DAVID
WEST IN RECOGNITION FOR
HIS LONG-TERM SERVICE TO MCA
AND THE CARWASH INDUSTRY
22 WashTrends / June 2017The dinner program focused on
new model cars with various
automated features and how
carwashes can best deal with
them. The speaker was Umur
Selek, service project engineer
with Subaru of America. He gave
a great presentation on Subaru’s
new Eyesight feature. After the
meeting, the Eyesight-equipped
car he drove down from New
Jersey was available for the
members to view. Of course, proud
Subaru owners in the audience got ROBERT STAIR AND TOM DEPUTY, OF MINE
to take home some special Subaru ROAD AUTO SPA IN FREDERICKSBURG, VA,
merchandise. TOAST THE EVENING’S FESTIVITIES
Operators, including a large group
from Autobell, had questions related to carwashes and the new features. With Subarus,
there are clear instructions in the manual for disabling automated features. The features and
disabling mechanisms vary by make and model, and the owners rarely know what to do. Until
there is some commonality across manufacturers, carwashes will have to use special diligence.
Common carwash problems include automatic braking, auto-door locking with the key in the
car, automatic windshield operation when water hits
the windshield, and more.
The evening would normally end at the end of the program, but this event was special.
At 8:15 p.m. the group adjourned to the performing hall Dominion Raceway for a
complementary concert by Austin’s Grammy-winning Reckless Kelly.
The evening ended on a very positive note and comments from many were, “We have to do
this again next year.”
DAN CALLIHAN, MCA TREASURER
UMUR SELEK, SERVICE PROJECT
AND GLEN BURNIE CARWASH
ENGINEER WITH SUBARU OF AMERICA
OWNER, WITH WIFE, LANA.
WashTrends / June 2017 2324 WashTrends / June 2017
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WashTrends / June 2017 2526 WashTrends / June 2017
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28 WashTrends / June 2017The questionnaire should contain a series of questions you’ve structured beforehand:
• What other products could be offered in our lobby or vestibule to make it
more convenient for you?
• What other services can we offer you?
• What is your top annoyance when you come here?
• What are areas for improvement here?
“If you are not savvy in this area,” he says, “consider getting a marketing consultant to
help you. It does cost more than having your own staff do it.”
One of the “amazing success stories” he’s observed are the people, he said, who’ve
partnered with community organizations, like a high school band or a nonprofit. Those
groups come in to the wash to help do the washes. The group or organization sells
coupons to go to the wash and, in turn, the wash donates a portion of the proceeds to
the organization.
“Everybody wins,” Jeffes says. “The carwash wins because it increases traffic by 30
percent because a team is selling the event. These carwash owners sat down and said,
‘How do we build this as a win/win project?’ They partner it out. Everybody comes to
the carwash instead of the organization setting up a do-it-yourself operation. The wash
can charge a premium price, too.”
Jeffes said one carwash company conducted competitive analysis – their employees
scouted out the competition. A sort of undercover intelligence-gathering operation.
They found people spending time in the competitor’s full-service lobby.
Their reaction? “How can we do that?” They came up with a solution: They installed
WiFi and put in comfortable work areas, plush leather couches and shelves lined with
items to purchase.
They quickly realized an extra revenue stream from the sales of the extra products.
“If you are not marketing savvy, you’ve got to bring in an outside consultant to help
you, even for a few hours. If you want the consultant to personally conduct the survey,
that will cost a little more money.” But, he said, “You make it up in adding products and
services you didn’t have before and added revenue stream.”
Jeffes has seen one carwash company’s promotion in which it asked customers to
provide their most creative carwash photos. The best photos were posted on the
company’s Facebook site and hung in the carwash’s lobby.
Another company conducts a contest in which it asks for customer comments via
social media postings and in lobby posters and flyers. “Give us suggestions on how
to improve,” the flyers read. Jeffes says the customers who submitted the three top
suggestions on how to improve received either a gift card or another incentive.
“Empower your customers to submit suggestions and sensitize them with the prizes,”
says Jeffes. “Customers like to get engaged and participate.”
WashTrends / June 2017 31“In the past two years,” he notes, “many different businesses have done contests, like re- naming contests. One restaurant received thousands of suggestions on a new name for the eatery. Winners received prizes worth $250, $100 and $50. The same method works for suggesting how to improve a carwash business.” In his travels around the U.S. Jeffes took note of a carwash in Tampa. “It is one of the most dynamic carwashes. It has a mobile carwash business which can go to the customer and wash cars. At its on-site wash it has a hand wax lane. The company had conducted a survey over six- month period. “One customer offered a suggestion that stood out: “It would be really great to have a high-end hand wax and detailing area for people who can afford it.” Jeffes says, “The carwash owner realized the high-end customers wanted to be pampered and receive ultra-premium service. They wanted their vehicles cleaned top to bottom and shiny. The business went gangbusters after the ultra-luxurious hand waxing service lane was put in. It had waiting lines. It was not cheap but people really wanted it. The carwash business would have never known if they hadn’t conducted the contest requesting ideas on how to super-charge their business. “The rest is millions of dollars of history.” 32 WashTrends / June 2017
BLOG
A Periodic Blog Posting From WashTrends
and the Industry Leaders From the
WashTrends.com Website
BY PAT TROY, PUBLISHER OF WASHTRENDS
Carwash Words is a periodic blog. Posts are written by an array of carwash
industry folks on carwash related topics of their own choosing. It is my
observation that innovation in the carwash industry springs from individual hard
work and flashes of genius, coupled with a healthy competitive environment.
The trends don’t trickle down from a few people at the top. On the contrary,
they seem to percolate up from the bottom. In my opinion, that is why a
magazine like WashTrends is important to the industry. Somebody needs to
keep an eye on what is driving change and report it throughout the industry.
WashTrends / June 2017 33Buyers
Buyers Guide
Guide
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greg@arimitsupumps.com tighegillis@carwashsolutions.net
www.arimitsupumps.com www.carwashsolutions.net
Product List: Arimitsu Pumps Product List: Belanger equipment-Belanger manufactures the following
well known brands: Vector™, Freestyler™, Enduro Class 60™, Pro Class
Since 1923, Arimitsu Pumps has been providing these customer
100™, insta-Kleen™, Duratrans™, DuraShiner™ and QuickFire™
recognized benefits: Quiet.Simple.Quality. Proven high efficiency and
reliability, Arimitsu delivers lower cost of ownership. Learn why more Carwash Solutions is a service-driven company with customers in
owners and operators now specify Arimitsu Pumps on their new or Virginia, Maryland, Washington DC, North Carolina, South Carolina parts
existing equipment while migrating away from old and costly habits. of West Virginia and Pennsylvania. Our customers are carwash retailers,
gas station operators and auto dealers. Carwash Solutions proudly sells
Belanger equipment. In addition to our products, we also offer the following
value-added services to include: site evaluation, site design, financial
consultation, engineering support, project management, installation
expertise, sales training, service training, and marketing support. We look
forward to earning your business!
ASTROMATIC, INC.
PO Box 192
406 CR 423E
Cherokee, TX 76832
361.387.1357 x401 (phone)
361.387.0179 (fax) CSI (CLEANING SYSTEMS, INC.)
dustin@astromatic.com 1997 American Blvd
www.astromatic.com De Pere, WI 54115
Product List: Parts for Ryko’s, Neoglide Foam Brushes, 920.337.2175 (phone)
Foaminator - The Complete Kit 920.337.9410
cwsales@lustrabear.com
NEOGLIDE www.CleaningSystemsInc.com
• Extremely gentle to today’s soft clear coat cars
• Inhibits water absorption Cleaning Systems, Inc. is a leading manufacturer of cleaning and protection
• Resists grit, non scratching chemical products, as well as chemical application technology, for the
• Non absorption means lighter, cleaner material transportation industry globally. Founded in 1976, Cleaning Systems, Inc.
• Out cleans, out lasts, and out performs conventional cloth is based in De Pere, Wisconsin, and is an ISO 9001-2008 and ISO 14001-
• All aluminum C-Channel means quick and easy installation. 2004 registered company, whose products are known for high quality,
Slide in, slide out for quick replacement value, effectiveness, environmental sustainability, as well as cutting edge,
industry leading technology. CSI’s product lines include Lustra®, servicing
the professional car wash industry, including Ultraflex® ultra concentrated
technology, as well as a full line of commercial transportation cleaning
products, and an array of chemical application technology solutions.
DIAMONDSHINE
1340 East 289th Street
BLENDCO SYSTEMS, LLC
Wickliffe, OH 44092
1 Pearl Buck Court
440.585.1100 (phone)
Bristol, PA 19007
440.585.1195 (fax)
215.781.3600 (phone)
customerservice@diamondshine.com
215.781.3601 (fax)
www.diamondshine.com
cfrey@blendco.com
Product List: Green&Clean, WeatherGuard, Black Diamond, Vividplus,
www.blendco.com
Sensations, Assault, GrimeBuster, Cleantech, Foamtech, Fast Break X55,
Product List: SuperSat Custom Detergent Systems, Red Rhino
Bead Up, Premium, Wheel Guard, Blitz, Infusions
Waxes and Dressings, Two Clean, Durashield Total Car Protectant,
Tunnel Vision, Total Tunnel, Diamond Magic Tire Shine, NEW Cool
Diamond Shine Inc., headquartered in Wickliffe, Ohio, is a family-owned
Dry, NEW SuperSat 700 Plus
business manufacturing quality chemical solutions for more than six
Blendco Systems, LLC manufactures and supplies a full line of decades. Products are manufactured and distributed globally from its
transportation cleaning products, including formulated powders, 106,000 sq. ft.. facility, allowing for sustained growth now and into the
liquids, SuperSat Custom Detergent Systems and Red Rhino waxes future. Diamond Shine has built its reputation on long-term relationships
and dressings. Blendco has been providing the transportation and customer satisfaction and prides itself on providing cutting-edge
cleaning industry with innovative detergent solutions for more than chemistry and cost-efficient solutions. Diamond Shine offers premier
30 years. At Blendco, we\’re dedicated to providing you with the very service and marketing support through a team of distributors and
best in carwash products to take you where you want to go- putting representatives committed to helping operators achieve product
out cleaner cars faster and easier and improving your bottom line. performance, cost effectiveness, and profitability.
34 WashTrends / June 2017The Tunnel Experts TM
your UP
Step
Expectations
Industry
Leadership
SONNY’S sells more tunnel equipment than anyone in the world with a product proudly designed, built, and backed in
the USA. We are TRUE MANUFACTURERS, not just an assembly house, which allows us to be instantly market responsive
with new product innovations, better equipment quality, and faster delivery.
Total CarWash
Offering
SONNY’S is the only manufacturer with FOUR complete solutions. We’re a one-stop shop for all
the equipment, software, parts, and education to keep your business growing.
Hands-on
Expertise
SONNY’S has been washing cars since 1949 and has over 850 years of operations experience in our network.
We use this knowledge and unique experience to deliver a total solution to help drive your business forward.
Step 1
Hands-on
Training
Step 2
World’s Largest
Manufacturer
Step 3
Affordable
Controls
Step 4
12,000 Parts
with $12 million
to plan, of conveyorized to deliver in inventory
manage, and car wash efficiency and to keep your
grow your equipment and profitability business
business. tunnel systems. across your running.
locations.
Follow
Us Call or Visit us Online Today! www.SonnysDirect.com | 800-327-8723
WashTrends / June 2017 35Buyers Guide
Buyers Guide
DRB SYSTEMS, INC.
3245 Pickle Road ICS (INNOVATIVE CONTROL SYSTEMS)
Akron, OH 44312 1349 Jacobsburg Road
800-336-6338 (phone) Wind Gap, PA 18091
330-645-2299 (fax) 610.881.8000 (phone)
info@drbsystems.com www.icscarwashsystems.com
www.drbsystems.com Product List: WashConnect®, Tunnel Master® wbc, Tunnel Master®, Jr.,
Product List: POS Systems, Self-Pay Kiosks, Tunnel Controller, RFID, Auto Sentry® flex, Auto Sentry® Petro, Auto Passport™
People Management, Marketing Innovative Control Systems is the leading provider of innovative business
DRB Systems is a business solutions company that provides technology solutions for the carwash industry. Our mission is to help our operators
and marketing support to enhance the consumer’s experience and achieve success through advanced control products and management
operational efficiency of the carwash. Unlike equipment-only POS solutions. We maintain an extensive distribution network throughout North
companies, DRB Systems provides the business “Know-How” to transform America and Australia.
most carwashes into profitable, thriving businesses.
Computer solutions for the carwash and quick lube industry. Our point-of-
sale cash register system tracks your sales and labor as well as connects
to your tunnel controller. We provide strong marketing solutions like loyalty
promotion, customer tracking, ticket book control and prepaid cards. Our
popular products include SiteWatch®, TunnelWatch®, Portable Touch KLEEN-RITE CORP.
Terminal, Xpress Pay Terminal®, FastPass®, and the Automatic Recharge “Wholesale Carwash Supplies”
Module®. 257 S 9th St.
Columbia, PA 17512
Toll Free: 800.233.3873
717.684.6721 (phone)
EGENUITY LLC sales@kleen-ritecorp.com
134 East Jackson Street, www.kleen-ritecorp.com
Monroe, IN 46772 Kleen-Rite Corp. is a wholesale carwash supplier providing carwash
800.600.4955 (phone) supplies, parts and equipment at an affordable price. Some of the top
www.egenuity.com sellers we stock include Cat Pumps, Flojet Pumps, Dema Solenoid Valves,
Dan Nelson – VP Sales Armor All Sponge, Simoniz Carwash Soap, and Little Trees Air Fresheners.
Sales@egenuity.com The best prices for you!
Product List: ezWash, eLube, ezWrench, Computer, Systems, Software,
Point of Sales Systems
MICROLOGIC ASSOCIATES
111 Canfield Ave, Unit B10
Randolph, NJ 07869
EXTRUTECH PLASTICS, INC.
973-598-0808 (phone)
5902 West Custer Street
973-598-8969 (fax)
Manitowoc, WI 54220
dean.lecky@micrologic.net
888.818.0118 (phone)
www.micrologic.net
920.684.4344 (fax)
info@epiplastics.com Micrologic Associates is a leader in the sales, installation and support of
www.epiplastics.com Point of Sale systems, Tunnel Controllers, Auto Payment Machines and
Product List: P2400 Wall Panel, P1300 Ceiling Panel, Colored Panels, RFID Systems for Car Wash and Quick Lube facilities.
Corrosion-proof PVC Doors Our solutions range from Touch Screen Point of Sale Terminals, Wireless
Hand Held Devices to Gated Pay Station systems with multiple lanes.
Extrutech Wall and Ceiling Panels create a bright, clean, inviting experience
for your customers. For use in self-serves, automatics, tunnels and perfect
for new or refurbished construction. Panels are available in 12″ and 24″
widths, and cut to the inch from lengths 4 to 20 feet. Install quickly with no
exposed fasteners, providing a smooth easy to clean surface. Come with a
ten year warranty and Class A smoke and flame rating.
PDQ MANUFACTURING, INC.
HYDRO-SPRAY® 1698 Scheuring Road
2928 Washington Ave. De Pere, WI 54115
Clearfield, PA 16830 920.983.8333 (phone)
Contact: Cliff Reed 920.983.8328 (fax)
(814) 765-9097 (phone) sales@pdqinc.com
(800) 528-5733 (toll free) www.pdqinc.com
(814) 765-9107 (fax) Product List: PDQ’s products include LaserWash® and Tandem®
info@hydrospray.com RiteTouch in-bay wash systems, WashTools tunnel wash systems, MaxAir
www.hydrospray.com dryers, Access® Customer Management Systems, Wash Access Loyalty
Systems (WALS), and Site- Management Systems (SMS).
Hydro-Spray is a full-service car wash and pressure wash equipment
provider based in Clearfield, PA. Our company offers more than the LaserWash® Touch Free In-Bay Vehicle Wash System — PDQ
equipment and supplies our customers need; we provide the service and Manufacturing, a Dover Company, is a leading designer and producer
support to make it all work. Hydro-Spray manufactures superior Touchfree of vehicle wash systems. LaserWash® and Tandem® brands of in-bay
Automatics, durable Self Serve equipment and Ancillary Equipment. systems and WashTools conveyor tunnel products are cleaning vehicles
Our Rainmaker Touchfree Automatic integrates the latest technology for in thousands of facilities around the globe. PDQ also provides wash
the best possible touchfree wash performance. Our Elite and Elite Pro marketing, customer loyalty and wash payment products under the
Self Serve System equipment is designed to offer years of trouble free ACCESS® brand name. Since 1984, PDQ Manufacturing has represented
operation. For replacement parts or new wash systems, Hydro-Spray Performance, Dependability and Quality with outstanding products, and
meets your needs. support that contribute to our customers’ profitability.
36 WashTrends / June 2017Buyers Guide
Buyers Guide
PROTO-VEST, INC. WARSAW CHEMICAL CO., INC.
7400 N Glen Harbor Blvd. P.O. Box 858
Glendale, AZ 85307 Warsaw, IN 46581
623.872.8300 (phone) 800.548.3396 (phone)
advertising@protovest.com 574.267.3884 (fax)
www.protovest.com www.warsaw-chem.com
At Proto-Vest, the globally known expertise in the specialty device drying Product List: Car Choice®, MicroDrum®, Green Line Solutions™
industry with over 40 Patents in design and engineering on their products Warsaw Chemical Co., Inc. offers over two hundred Car Choice® Brand
with several more pending lends them to offer a unique, superior carwash and Maintenance products internationally and throughout the
equipment that separates them from the others in exceeding expectations United States. The Car Choice® line includes products for self-service,
in the industry. Their systems offer fully automated drying applications that automatic, and conveyor carwashes, including pre-soaks, detergents,
uses low energy consumption and utilizes integrated processing control foam brush shampoos, clear coat conditioners, the MicroDrum® ultra-
devices, solely developed and patented by Proto-Vest Inc. concentrate packaging line and Green Line Solutions™ environmentally
friendly products.
For more information contact Warsaw Chemical Co., Inc., P.O. Box 858,
Warsaw, IN 46581. Phone: 800.548.3396, Fax: 574.267.3884. Website:
www.warsaw-chem.com.
SONNY’S ENTERPRISES, INC.
5605 Hiatus Road
Tamarac, Florida 33321
800.327.8723 (toll-free)
954.720.4100 (International & Local)
Sales@SonnysDirect.com
www.sonnysdirect.com
SONNY’S The CarWash Factory is the largest manufacturer of WASHCARD SYSTEMS
conveyorized car wash equipment, systems and parts in the world. 2005 Gateway Circle
Forward thinking professional car wash investors and owner/operators Centerville, MN 55038
partner with SONNY’S because of their total offering, leadership and 888.439.5740 (phone)
expertise. SONNY’S education and software products support your www.washcard.com
profitability and their conveyorized car wash innovations, parts, and supplies
keep your business growing. Learn more at www.SonnysDirect.com. WashCard is the leader in providing electronic sales and marketing
expertise for over 25 years. We make accepting all payments easy and
seamless for your business. With WashCard, you can have the confidence
to set it and forget it. Never worry about accepting credit cards again!
UNITEC
7125 Troy Hill Drive
Elkridge, MD 21075
443.561.1200 (phone)
410.579.6827 (fax)
marketing@startwithunitec.com WASHTECH
www.StartWithUnitec.com P.O. Box 573
Product List: C-Start, Sentinel, Portal, Wash Select II, WashPay and EZ Trak Earlysville, VA 22936
Unitec develops, manufactures and services automatic payment stations 800.448.4735 (phone)
for unattended carwashes. Our technology enables carwashes to run 434.978.4328 (fax)
24/7, helping owners increase revenue and improve their marketing at washtech@laser-washtech.com
the same time. From swipe-and-go credit card kiosks to internet-enabled www.washtechinc.com
touch screens integrated with fuel pumps, Unitec machines work in any Facebook: facebook.com/Washtech
environment, with any type of carwash control system. We design custom LinkedIn: Click to view
solutions, as well. Product List: PDQ, LaserWash, MacNeil, Carolina Pride, Lustra, Ginsan ,
Unitec, Ultraflex
Washtech sells, services and supplies carwash equipment to all segments
of the Carwash Industry. We operate the largest service department in
the industry with same and next day service throughout VA, MD, NJ, DE,
PA,and WV.
VAUGHAN INDUSTRIES, INC.
8490 Lyndon St.
Detroit, MI 48238
313.935.2040 (phone)
313.935.2041 (fax)
katie@vaughanind.com
www.vaughanind.com
Vaughan Industries is an innovative company focused on Car Wash
success and profitability. “Born In Detroit” on October 28, 1977, our tailored
solutions are built using the strongest materials available to ensure long,
profitable and problem-free equipment life. We provide innovative and
aftermarket refined upgrades to Car Wash owners throughout the United
States. We help Car wash owners focus more on customer care and
profitability and less on Car Wash maintenance and repair. We make Car
Washing Better!
WashTrends / June 2017 37RAWR! CENTRAL TEXAS’ FIRST COIN-OPERATED DINOSAURS DEBUT AT JURASSIC CAR WASH Animatronic T-Rex and Styracosaurus come alive when customers insert 75 cents into machines Jurassic Car Wash now showcases the first coin-operated mechanical animatronic dinosaurs in central Texas. The two museum- and exhibition-quality dinos are a Styracosaurus and a Tyrannosaurus Rex— each 12 feet long and 6 feet tall— at the wash’s location at 4809 South Congress Avenue. The realistic dinosaurs come alive with sound for more than two full minutes when 75 cents (quarters only) is deposited. When activated, the dinosaurs open and close their mouths in synchronization with loud roars, thrash their heads and tails from side to side, move their chests up and down to simulate breathing, and blink their red-toned glaring eyes. The coin-activated dinosaurs operate seven days a week, 24 hours a day (the same as Jurassic Car Wash itself). There are 16 security cameras and four large LED lights on the premises to keep the facilities safe and secure after dark. The T-Rex and Styracosaurus weigh around 300 lbs. each and were manufactured to look as much like their extinct counterparts as possible— with accurate colors, proportions, and detailing. The two coin-operated dinos are located in the back of the carwash premises behind a chain link fence, suspended over a retention pond for maximum visibility and safety. There is also a third stationary dinosaur in the retention pond, a Velociraptor hatching from an egg. Owner of Jurassic Car Wash and longtime entrepreneur John Borek set out to make his carwash “fun and different with a dash of Austin weird”—unlike the other carwashes all over town. Borek has always been a big fan of eclectic yard art, but when he installed two mechanical dinosaurs at his house for Halloween (the same two that are now coin- operated at the wash), the creatures weren’t well received. The neighborhood association’s law firm sent a threatening letter demanding they be removed, and this sparked Borek’s idea for Jurassic Car Wash. You could say the rest is history— Jurassic history! Jurassic Car Wash also features three other animatronic dinosaurs that come alive regularly and for free: a giant T-Rex that squirts water on cars as they enter the automatic wash tunnel, and a Pterodactyl on the roof and a Dilophosaurus on the building that come alive on the hour and half hour daily between 10 a.m. and 7 p.m. 38 WashTrends / June 2017
“I wanted my carwash to be an entertaining one-stop shop for families,” says Borek. “It’s about amusing people and making them smile.” For more information, visit http://jurassiccarwash.com/. For real-time updates, visit Facebook.com/JurassicCarWash and Instagram.com/JurassicCarWash. About Jurassic Car Wash Jurassic Car Wash is fun and different, just like Austin. Customers can enjoy a premium clean carwash while sitting in the presence of animatronic dinosaurs. Open 24/7 and located at 4809 South Congress Avenue, Jurassic Car Wash has four convenient self- service bays, a full service automatic carwash, and a pet wash on its premises. For more information, go to http://jurassiccarwash.com/. PRIME SHINE OPENS 18TH LOCATION Prime Shine Car Wash, California’s largest independently owned exterior express car wash, opened a brand new location in Patterson this past Wednesday. The new site marks the 18th location opening for Prime Shine. “The opening of our 18th location is part of a larger goal of operating 20 locations by the year 2020,” said Evan Porges, Prime Shine’s CEO/President. “We are excited to bring our brand to Patterson. Residents can enjoy and experience our fast and friendly service, quality products and exceptional employees without having to drive longer distances to other cities in which we operate.” Prime Shine Car Wash opened its first location in Modesto on north McHenry Avenue on April 11, 1991. What started then as a single-location car wash founded with the goal of changing the way Californians think about washing their cars has grown to become Carlifornia’s largest independently owned car wash chain. Prime Shine was the first of its kind in the state, serving customers looking for a high-quality wash, at a reasonable price, with friendly and professional staff. With a top-to-bottom clean that is value-priced, and finished in just three minutes, Prime Shine filled the niche between time consuming and pricey full-service washes, and the do-it-yourself option. Since opening Prime Shine Car Wash, owners Norm and Evan Porges have been the driving force behind the company that has washed millions of vehicles throughout the Central Valley. Whether you’re in Stanislaus, San Joaquin or Merced County - you’re never too far from a clean car! For more information about Prime Shine or to find a location near you, visit www.primeshine.com. WashTrends / June 2017 39
STUDY: MILLENNIALS AND CENTENNIALS DRIVING DRIVERLESS DEMAND The automotive buyer intelligence firm Autolist.com released a study showing that a large number of millennials (Gen Y) and centennials (Gen Z) are interested in buying an autonomous vehicle today. The Autolist.com analysis, based on a survey of 8,576 vehicle owners, found that millennials and centennials are most desirous of autonomous vehicles, with 48.7% and 44.5% (respectively) indicating a desire to buy an autonomous vehicle today. Additionally, centennial generation men indicated the most desire (59.6%), followed by millennial generation men (53.2%). By contrast, traditionalist generation (ages 70+) women indicated the least desire (13.3%). In terms of trusting autonomous technology, around a quarter of centennials (20.9%) and millennials (18.9%) trust complete autonomy technology today (level 5). However, that number increases to around 40% when respondents were asked to forecast whether they will trust it 10 years from now. Additionally, all generations saw between an 18 and 23– percent increase in trust forecasting 10 years out. Autolist also looked at trust in level 2, semi-autonomous technology today and found patterns in trust based on the make of the vehicle one drives. To that end, male and female drivers of Audi vehicles were among the most trusting of level 2 autonomous technology or above, at 75.0% and 74.3% respectively. Overall, the most trusting group was male drivers of Acuras at 78.7%. As the data demonstrates, automakers cannot get viable autonomous vehicles to the market fast enough—clearly the demand is here to stay, with millennials and centennials leading the way. Autolist.com (www.Autolist.com) is based in San Francisco and is the fastest growing mobile-focused new and used car search engine. With the top rated automotive apps in the Google Play and iOS App Stores, the company is leading the way for consumers looking to research, find and buy their next vehicle across their devices and on the web. 40 WashTrends / June 2017
STEPHANIE LATHAM, DIRECTOR U.S. AUTOMOTIVE
FACEBOOK TO BE HONORED AT THE 2017 WOMEN
OF INFLUENCE AWARDS IN NEW YORK
Latham Will Join Five Other Outstanding Women at
Event to Benefit Breast and Ovarian Cancer Research
The T.J. Martell Foundation for Leukemia, Cancer and
AIDs research honored Stephanie Latham, director, U.S.
Facebook Automotive, at this year’s “Women of Influence”
Awards held on May 12, 2017. The awards celebration
honors six outstanding women who have achieved
tremendous goals in both in their business and personal
life and will benefit Ovarian and Breast cancer research.
Stephanie Latham will join five other exceptional women in
accepting their awards at the fifth annual event and will be
STEPHANIE LATHAM available for press interviews at the reception.
Stephanie joined Facebook in 2011 and currently leads
Facebook’s US Automotive Team, working closely with marketers and agencies to develop
solutions across platforms that build brand awareness, strengthen consideration and
ultimately sell more vehicles. Prior to her role on the Automotive Team, Stephanie held
leadership positions on Facebook’s Retail, Financial Services and Restaurants Teams.
Before Facebook, Stephanie spent 10 years on the creative agency side of the business.
Stephanie was the executive director of account service at the Barbarian Group, managing
the GE, CNN and Google accounts. She also spent several years at Ogilvy & Mather,
supporting the Unilever and Kraft Foods businesses.
Stephanie received her MBA from New York University’s Stern School of Business and a
BA from the University of Virginia. Though an East Coaster at heart, Stephanie currently
resides in northern California with her husband and two-year-old daughter. She is a breast
cancer survivor and passionate supporter of the cause.
The 2017 Women of Influence Awards & Luncheon tickets can be obtained by going to the
website’s events page. Ticket purchase link at tjmfwomenofinfluence.org
WashTrends / June 2017 41INTERNET RADIO AUTOMOTIVE SHOW, DRIVERS TALK RADIO, PARTNERS WITH AUTOWERKZ MEDIA LIMITED TO PROVIDE PREMIUM AUTOMOTIVE CONTENT Drivers Talk Radio, an online radio show hosted by automotive expert and championship race car driver, Rick Titus, has partnered with AutoWerkz Media Limited, an online global television network that focuses on automotive, motorcycle and motorsports programming. The collaboration enables Titus and Drivers Talk Radio to provide premium content for the network’s television channels and online network, allowing members of AutoWerkz the access to relevant, premium content they may not have otherwise seen. “AutoWerkzTV is the premier channel in the automotive world and we’re thrilled to be aligned with the network,” says Titus. “We share values of providing premium content that inspires and educates, connecting viewers globally through a passion for all things automotive.” AutoWerkz Media Limited consists of two channels, AutoWerkzTV and AutoWerkzTV Racing, available exclusively at autowerkz.tv, an online proprietary broadcast technology platform that allows viewers 24/7, commercial-free television programming on any device. AutoWerkzTV offers a wide variety of automotive, motorcycle and motorsports programming, from the rock bouncers of the “Southern Rock Racing Series” to the finest Italian mobile works of art from the “Concorso Italiano” and the “Concours in the Hills.” With the most recognizable names in the industry, episodes include Dennis Gage’s “My Classic Car” and Stacey David’s “GearZ.” In addition, Nathan Adlen presents new car and destination reviews in “About An Hour.” In depth interviews can be found on “Legends of Racing” featuring Peter Brock, Bob Bondurant and Arie Lyuendyk (among others). AutoWerkzTV broadcasts both original programming, as well as content created by partner curators, like Drivers Talk Radio. “At AutoWerksTV, we’ve partnered with trusted experts, friends and colleagues in the automotive industry who boast tremendous integrity and experience and Rick Titus is a prime example,” says Andy Ungar at AutoWerkz Media Limited. “With his history and vast automotive knowledge, Rick and the Drivers Talk Radio team provide content that is aspirational, inspirational and educational, making them an invaluable member of our global community.” Drivers Talk Radio reviews the newest vehicles in the automotive marketplace, discusses the most controversial automotive topics and conducts live interviews with the industry’s movers and shakers. For more information and a calendar of upcoming shows, please visit driverstalkradio.com. Find Drivers Talk Radio and Rick Titus on Facebook , Twitter, Instagram, LinkedIn and YouTube. For more information on AutoWerkz TV, visit autowerkz.tv and Facebook. About Drivers Talk Radio/Rick Titus Hosted by automotive expert, Rick Titus, Drivers Talk Radio is a broad-reaching program that discusses the automotive industry in an informative and entertaining fashion. The show includes interviews with the industry’s top movers and shakers, discussions of the most controversial automotive topics, current reviews of vehicles and products and consumer tips. In its 13th year of production, Drivers Talk Radio has won 20 prestigious International Automotive Media Conference (IAMC) awards and has reviewed more than 400 vehicles. 42 WashTrends / June 2017
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