Your Second Harvest Hero 2020 Campaign playbook
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Your Second Harvest Hero
2020 Campaign playbook
1
Table of contents
Overview
About Second Harvest Page 3
Second Harvest Hero Page 4
Our Heroes make an Impact Page 5
Getting Started
Rallying a Team Page 6
Organizing a campaign Page 7
Second Harvest Hero Events Page 10
& Fundraising Ideas
Tools & Tips
Campaign Materials Page 14
Prize Ideas Page 14
Corporate Matching Page 15
Online Fundraising Page 15
Social Media Page 15
Your Online Fundraising Page
Where to find your page Page 16
Your team page (What your donors see) Page 17
Your team page (What you see) Page 18
More ways to connect! Page 19
Key Second Harvest Hero Dates Page 21
Templates
Sending a fundraising email Page 22
Soliciting prizes for your campaign Page 23
Impact stories Page 24
Preparing and Submitting Donations Page 28
Tax Receipt and Contact Information Page 29
Frequently asked questions Page 30
2
Overview
About Second Harvest
Since 1985, Second Harvest has been a leader in rescuing fresh, surplus food
from across the supply chain that would otherwise have gone to waste. This
nutritious food is then distributed to social service agencies serving people
experiencing food insecurity. Last year, we rescued 15.6 million pounds of
food and served over 520,000 people. Second Harvest’s FoodRescue.ca
platform also grew beyond Ontario to launch in BC, connecting even more food
donors one-to-one with local nonprofit organizations who can use rescued
food.
As the largest food rescue organization in Canada, we are supported by
hundreds of corporations, foundations, and the community at large and as a
result, we rescue and deliver enough food to provide over 43,000 meals a day
in Canada.
Since 1985, we have rescued and delivered more than 155 million pounds of
food, preventing over 192 million pounds of greenhouse gas equivalents from
entering our atmosphere. When you donate to Second Harvest, your impact
helps make so much possible: you allow us to rescue more food; you help our
environment heal, you allow kids in city camps receive a free lunch during the
summer, and you help sustain crucial education programs for adults and youth.
When you support food rescue, you do more than feed a city - You lift it.
3
The Second Harvest Hero Campaign
Second Harvest Hero is a year-round workplace fundraising campaign that aims
to raise funds and awareness in support of Second Harvest’s food rescue
mission. This campaign has multiple events and activities that are easy to
implement and are completely customizable to fit the employee engagement
goals of each organization.
Workplace teams can contribute through a wide variety of fundraising
initiatives, from donation drives, raffle ticket sales, lunch money days,
popcorn sales and more. In 2019, over 100 campaigns raised enough funds to
provide over 850,000 meals for our community.
Our Hero staff can help you kick off your most heroic fundraiser yet!
4
Our heroes make an impact
By running a fundraiser at your office, YOU are a HERO to people in your city
experiencing food insecurity. Second Harvest needs the support of heroes like
you to meet the growing demand for fresh, healthy food for people facing
hunger in our communities.
Here are some ways that you make a difference:
$500 provides enough food for over 1,000 fresh, healthy meals
$1,000 provides food for warm, hearty lunches for 80 at-risk youth
for an entire month
$2,500 feeds a family of four for over a year
$5,000 provides food for 500 students a year in afterschool nutrition
programs
$10,000 provides four classrooms of kids with an accessible lunch
program for an entire school year
5
Getting started
So, you have decided to become a Second Harvest Hero – what’s next? These
steps will help outline how any workplace can organize their best Hero
campaign yet.
Rallying a team
Select a Campaign Lead:
Role: Lead the campaign internally and be the prime contact for communications
with Second Harvest. Make sure to choose someone who is committed to the cause,
has available time, and has a “can-do” attitude.
Responsibilities:
Recruit campaign team
Communicate with management
Engage executive support
Arrange campaign kick-off presentation
Take lead role in developing campaign plan, along with goals and timeline
Chair regular campaign meetings
Order campaign items
Maintain communication with Second Harvest representative
Remit funds on an ongoing basis
Ensure that campaign members, volunteers, donors receive appropriate
thanks and recognition
Assess campaign results and make recommendations for next year
Executive Sponsor:
Role: Engage executive support to show your team that this campaign is supported
by your company’s leadership base. This will make it easier for your campaign to be
an organizational priority.
Responsibilities:
Attend campaign planning sessions
Arrange a presentation to senior leadership
Explore and request corporate matching of campaign funds raised
Communicate the campaign’s endorsement from senior leadership to the
employee base
6
Campaign Committee Member - Finance:
Role: Coordinate all financial aspects of the Hero campaign.
Responsibilities:
Oversee the distribution and collection of pledge forms
Track campaign results
Ensure that campaign funds are submitted to Second Harvest
Participate as an active member of the campaign committee
Campaign Committee Member - Communications:
Role: Coordinate all communications related to the campaign.
Responsibilities:
Develop effective communications plan for promoting the campaign and
educating employees about Second Harvest’s mission
Deliver regular campaign progress updates
Communicate final campaign results
Deliver appropriate recognition for donors and volunteers
Participate as an active member of the campaign committee
Campaign Committee Member - Events:
Role: Plan and implement specific campaign events
Responsibilities:
Assess quantity and types of fundraising events to carry out
Determine needs for each event, such as: promotion, resources, set-up,
scheduling, contingency plan
Execute events and/or manage a sub-committee if extra assistance is required
Participate as an active member of the campaign committee
Organizing your campaign
Goal setting:
With your team, set qualitative and quantitative achievable goals for the campaign
in terms of organizational engagement and funds raised. Make sure to consider all
resources available to your team! (See “Tools & Tips” on Page 14)
Planning:
Fundraising should be fun! Choose events that your organization will enjoy and
allocate enough planning time for each event. Be sure to space out your events
appropriately to avoid donor and team fatigue. Meet regularly with your campaign
committee to review your progress and communicate impact.
7
Hosting a Kick-Off:
With the executive sponsor, introduce Second Harvest and your campaign plan to the
entire organization to raise awareness and excitement for your upcoming events.
Your Second Harvest representative would be pleased to attend to speak to your
staff about the organization’s mission and the impact of your fundraising efforts.
Online Fundraising Page:
Ask your Second Harvest representative to set up an online fundraising page for your
organization. Sharing this link is an easy way for people to donate and learn about
Second Harvest. Donors will also receive a tax receipt immediately when they
donate online.
Promotion:
Remind your organization about upcoming events to ensure maximum
participation
Request promotional materials such as capes, masks, posters, stickers, and
collection cans by either contacting your Second Harvest representative or by
using the online order survey
Display posters in prominent areas, wear capes and masks during your
fundraising events, or wear them while selling raffle tickets
Organize a fundraising challenge! For larger companies, stoke some friendly
competition between different departments or floors in your office, or
consider challenging another company in your building or industry
Use your company’s intranet to highlight your fundraising campaign and
include a link to your online donation page
Include campaign updates during regularly scheduled staff meetings
Place a story in your organization’s print or electronic newsletter to highlight
the campaign
Regularly communicate your achievements to your staff, such as when you hit
a fundraising milestone, or highlight the success of a fundraising event. Make
sure to include photos!
Report your progress regularly to your Executive sponsor, and be sure to
highlight the work of your employees who have gone above and beyond in
their fundraising or campaign planning efforts
8
Wrap up:
Ensure all donations are recorded appropriately and be sure to collect the necessary
information for those requesting tax receipts. If collecting donations online, all
information is already collected, and the tax receipts are provided automatically.
Send all donations and campaign materials to Second Harvest by arranging a courier
pickup with your Second Harvest team lead.
Donor Recognition:
The support you receive from your donors can make all the difference for your
campaign, and it’s important to instill a spirit of gratitude throughout your
campaign. Here are some ways you can express your gratitude to your donors:
Call your donors
Create a “thank-you” video
Write “thank-you” letters
Highlight donors on social media/intranet/newsletters
Share donor photos and stories
Send gifts or tokens
Organize a “thank-you” event
Team Recognition:
Thank your entire organization for participating in this campaign! Share the impact
of their hard work – every dollar fundraised for Second Harvest is enough to provide
two meals for those in need. Other great recognition and celebration ideas include:
Hold a campaign celebration/wrap-up event
Award a small prize to your team’s top fundraiser
Have a team-building day at Second Harvest and bring your team to the
Second Harvest office to participate in a Food Sort
9
Second harvest hero events
Hero Raffle – January 1st, 2020 to April 3rd, 2020
The most popular Second Harvest Hero event! The raffle runs from January
until the draw date on Friday, April 3rd, 2020. Simply request your desired
number of raffle ticket books, any POS machines if needed, sell what you can,
and return any unsold tickets to your Second Harvest team lead. The prizes
are truly extraordinary with a total value of over $48,000 and the best part is
the prizes are all donated by our generous supporters, so 100% of the money
you raise will help get good food to people in need.
1 Ticket: $10 3 Tickets: $25 1 Book (10 tickets): $80
Lunch Money Day – May 15th, 2020
The fundraiser that started it all! On May 15th, employees bring a bagged
lunch on Lunch Money Day instead of purchasing lunch. They then donate
what would they have spent on lunch to Second Harvest. This date doesn’t
work for you? Feel free to schedule your own Lunch Money Day at your
workplace!
10Truck Pull Challenge – September 15th, 2020
Rally a team of 10 to test your strength pulling Second Harvest trucks, each
weighing 10 tons and full of food donations, 100 feet across Nathan Phillips
Square! Teams must fundraise a minimum of $2,000 to participate.
Can’t participate in Second Harvest’s events? No problem! With Second
Harvest Hero, you can always pick what works for you! Here is a list of
fundraising suggestions below but remember that the sky is the limit!
Kernels Popcorn
The perfect snack year-round! Order Kernels popcorn bags for $1.15/each and
sell them for $2.25 each. Pick a week to run a drive so your coworkers can
stock up or keep them on hand to fundraise year-round. Email
krisjohnk@secondharvest.ca to request a form.
-500 bags sold/year (about 40 per month) = $550 raised
Jeans Days
Wear your favourite jeans and support a great cause! “Purchase” dress-down
days for $2/day (or $30 per month). Already a casual office? Choose a fun
theme instead, such as wearing your favourite hat or sports jersey.
-$30/team member x 25 people = $750 raised
11Potluck challenge
Challenge your coworkers’ culinary skills! This competitive twist on the
traditional potluck lets you vote on the best dish. The winner receives a
prize, and everyone gets to sample the culinary creations with a minimum
donation.
-30 participants x $20 donation = $600 raised
Bake sale
A classic fundraiser for a reason – it works! Ask the bakers in your office to
prepare their favourite recipe and sell your sweet treats in the lobby of your
building to reach even more buyers.
-Double or triple your total raised by hosting once a month, or once a
quarter
Skills auction
Everyone donates their time and talent while coworkers bid for a chance to
win and learn something new. For example, Brian in HR loves hitting the gym
and donates a 2-hour boot camp workout session.
-20 prizes x $35 average winning bid = $700 raised
Office bingo
Sell bingo cards and draw a number once a day until someone fills their card!
Use a free online card generator to make it easy.
-$5 per card or 5 cards for $20. Raises an average of $500-$700
Donation drive
Simple and straightforward. Reach out to friends, family, clients and vendors
and tell them why you are fighting hunger in our city. Create an online
fundraising page at http://SecondHarvestHero.ca to make giving easy for your
donors.
-5 donors x average $60 gift = $300 raised/fundraiser
-10 fundraisers x $300 = $3,000 raised
Office pool
Simple to organize, with plenty of templates available through a quick online
search. Some fun themes: Oscars, your favourite sports tournament, or staff
trivia.
-$20 per entry x 50 participants = $1,000 raised
Summer bbq
Hold a summer cookout for your staff!
-Tickets - $5/person x 50 people = $250 raised
12World’s finest chocolate
A great fundraiser that satisfies anyone’s sweet tooth, sell great chocolate
products from Laura Secord, Lamontagne, and many more and boost your
campaign from the 50% profit margin you get to keep from sales! Email
krisjohnk@secondharvest.ca to request more information.
Yankee Candles
Who doesn’t love candles? Add more funds to your campaign by earning 40%
off each sale. Email krisjohnk@secondharvest.ca to request more
information.
-5 candles sold = $40 raised
13Tools & Tips
Campaign materials
We’ve got you covered! Through Second Harvest, you can order a free
campaign kit of materials to make your campaign fun and successful,
including:
Posters
Stickers
Collection Cans
Raffle tickets
Point-of-sale terminals (for raffle ticket sales and donations)
Hero masks and capes
Second Harvest brochures
Contact Stacey at 416-408-2594 x313 or click here to order your materials
today.
Prize ideas
Getting prizes for your office pools, bingo, or other fundraisers doesn’t have
to be difficult or costly.
Consider these options:
Request a small budget or non-cash prize from your company such as a
vacation day, use of a premium parking spot for a week, or lunch with a
member of your Senior Leadership Team.
Reach out to local businesses to donate a prize. Consider asking your
company’s partners or vendors to make a prize donation to support your
campaign. See prize solicitation template on Page 22.
Run your fundraiser as a 50/50 (or 60/40, 70/30) draw, with a portion going
to your fundraising total and a portion going to the winner.
14Corporate matching
Many companies have a donation matching initiative for employees who
fundraise. Work with your committee’s Executive Sponsor to determine how
to qualify for this match. Since every dollar raised provides 2 meals for those
in need, every matched dollar can allow your campaign to feed twice as many
people!
Online fundraising
Your Second Harvest representative can set your team up with a fundraising
team page. You’ll receive a personalized link for your team that you can send
to donors.
Encourage your team members to register online as well. Set-up takes less
than 5 minutes and it’s easy and secure, with all donations receiving an
automatic tax receipt!
United way holiday giving
If your workplace is already holding a Holiday Giving Drive for United Way, you
can designate your raised funds to go towards Second Harvest, providing an
additional boost to your Hero campaign later!
Social Media
Spread the word through both your personal and company social media
channels. You’ll reach a wider audience and raise awareness about the
important work you’re doing to help Toronto’s most vulnerable people.
Check out our social media package on our resources zip file link.
@SecondHarvestCA @SecondHarvestCA
@SecondHarvestCA
15Your online fundraising page
All Second Harvest Hero campaigns are set up with an online team page to be used for
online donations. While online fundraising is not a mandatory component for Second
Harvest Hero campaigns, it’s a great resource for campaigns to use to help boost their
fundraising!
Where to find your page
Your Second Harvest Hero
representative will send your
campaign lead the link and login
information for your team page.
However, all team pages can be
found by going to
Second Harvest Hero’s fundraising
home page and searching for their
team name.
-Click on “Search”
Both teams and registered
individuals can be found under
the “Search” portal.
-Click on “Team Search”
-Enter your team’s name
*Note* you can login to your
team’s page anytime by clicking
on the login tab at the top of the
page.
16Your team page – what donors see
Team Pictures and Video Our Message
There are some default pictures that are The message that initially appears is a
added for each campaign, but you can log default one, but this can also be
in and add any team pictures and videos of customized when you log in.
your own that will appear at the top.
Amount Raised Our Team
This displays how much has been raised This will display a running list of all team
through online donations and any members and how much they have raised.
cash/cheque donations that have been Registered team members can choose to
entered into your team site. From this not have this information publicly
box, there is a button to direct people to a viewable.
page where they can register to be part of
your team.
17Your team page – what you see
On the left-hand side, there are a number Home tab
of tabs you can access. Here are the When you log in, you are taken here by
ones you will use the most: default. From here, you can add pictures
or videos from your team, or you can
customize the message that appears on
your team page to the public.
Fundraising tab Team tab
You can perform a number of functions Look at which team members have
here to help attract donations. You can registered online with you, recruit
send out customized emails to potential additional members to register, and send
donors and share your fundraising asks on out messages to the whole team. You can
social media. You can also sponsor yourself also enter cash and cheque donations made
through this tab or enter any cash and to the team in general.
cheque donations you have received. You *Note* If your campaign is using POS
can also send thank you messages to your machines to process donations or raffle
donors. ticket purchases, do not enter those
donations on your online page.
18More ways to connect!
Beyond fundraising for the Second Harvest Hero campaign, there are other
ways your staff can engage with our mission:
Warehouse food sort
(Throughout the year)
Use your company’s designated volunteer outreach day to spend a few
hours in the Second Harvest warehouse or simply gather a group of
employees who want to volunteer together. Provide your employees
with a chance to develop teamwork skills and gain further knowledge
about Second Harvest’s food recovery programs.
Shifts: Monday to Thursday: 9:30am-11:30am or 1:00pm-3:00pm
Friday: 9:30am-11:30am
Requirements: Minimum of 4 volunteers, maximum of 10 per shift
Truck ride along
(Throughout the year)
Join one of our drivers on the road for a day, picking up and delivering
donations of fresh and frozen food. This is a great opportunity to see
who we are and experience our mission’s impact firsthand. We can
accommodate one volunteer per truck and can take a maximum of 5
volunteers per day.
Shifts: Monday to Friday: 7:45am-approx. 3:00pm
Saturday: 8:30am-approx. 2:30pm
Sunday: 9:00am-approx. 2:30pm
Turkey drive
(December 7 and 8 & December 14 and 15, 2019)
Teams of 10 volunteers are stationed in local grocery stores across
Toronto to encourage customers to purchase a turkey and donate it to
Second Harvest. The turkeys will be distributed through our agencies
to people in need during the holiday season. Tasks include greeting
customers, helping customers choose frozen turkeys, loading donated
turkeys onto Second Harvest trucks and dressing up as our turkey
mascot! This is a great way for volunteers of all ages to give back
during the holiday season!
Shifts: Saturdays & Sundays: 9:30am-1:30pm or 1:00pm-5:00pm
19engagement opportunities cont.
Toronto taste
(June 14, 2020)
Our biggest fundraiser of the year and celebrating its 30th anniversary,
Toronto Taste is also the city’s premier culinary event with more than
50 food & beverage stations serving all you can eat to 1,500 guests. It
requires more than 300 volunteers to help during event weekend in a
variety of roles such as catering, registration, set up, auction support
and more. Toronto Taste provides a fun and fast-paced experience for
volunteers who are vital to the success of Taste, which helps to
provide over 2 million meals for people experiencing hunger in our
city. Visit www.secondharvest.ca/Toronto-taste for more info.
Feeding our future
(July & August 2020)
Spend a weekday during the summer to help make hundreds of healthy
lunches for children attending summer camp in the city. Second
Harvest delivers to 16 community camp programs in Toronto, ensuring
children who get subsidized lunches during the school year also receive
at least one nutritious meal a day during the summer. Groups of 10
volunteers are needed per shift.
Shifts: Monday 7:00am-9:30am & 10:00am-1:00pm
Tuesday-Thursday 9:30am-12:30pm
Scotiabank Toronto waterfront marathon
(October 2020)
Team Second Harvest will be coming together again for the annual
STWM charity challenge. We offer some great benefits for our
dedicated runners, walkers, and wheelers, including charity discount
codes and registration reimbursement.
20Key second harvest hero dates
While Second Harvest Hero is a year-long campaign, there are some important
dates to note below.
Tuesday, October 1st, 2019
2020 Second Harvest Hero campaign registration officially opens!
Tuesday, January 21st, 2020
2020 Second Harvest Hero Campaign Launch and Networking Event
Location: Aria restaurant, 25 York Street, Toronto, M5J 2V5
Tuesday, March 31st, 2020
Last free pick-up of donations and unsold tickets before the raffle draw
(See “Preparing & Submitting Donations” – p. 27)
Friday, April 3rd, 2020
2020 Second Harvest Hero Raffle Draw
Prize winners will be contacted, and names posted on our website:
http://SecondHarvestHero.ca/raffle
Monday, August 31st, 2020
Last date to submit donations in order to be eligible for the Truck Pull
Challenge and 2020 Top 20 Honours.
Tuesday, September 15th, 2020
2020 Second Harvest Hero Truck Pull Challenge
Fundraise at least $2,000 from July 1st-August 31st to qualify your team for this
exciting event’s second year! Come pull our trucks at Nathan Phillips Square.
Find more information on this “heroic” challenge at:
https://secondharvest.ca/second-harvest-truck-pull-challenge/
21Templates
Sending a fundraising email
Have you started reaching out to your network by email? This is the easiest
and most effective way to fundraise! Here is a donation request email
template that you can easily edit and send to your contacts:
Hi Name,
This year, I will be fundraising as part of my workplace’s Second Harvest Hero campaign. I am
passionate about helping Second Harvest get the funds they need to rescue and deliver fresh,
healthy food to people in need in Toronto.
That’s why I’m writing to you today.
I’m asking you to support me and Second Harvest with a donation of $25. Choose your amount
or leave this blank.
It would mean so much to me personally if you could support this great cause on my behalf.
Every dollar of your donation will help provide enough nutrient-dense food for two healthy
meals.
Join me by clicking this link to make a safe and secure donation online: insert your personal
fundraising page URL here.*
You will receive a tax receipt directly from Second Harvest and your donation will go to work
immediately. By giving to Second Harvest, you are helping to ensure that everyone in our city
has access to healthy food. Every dollar donated helps provide 2 meals for those in need.
Thank you!
Your name
*Very important – don’t forget to include this link!
22Soliciting Prizes for your campaign
Looking to secure prizes for your campaign? Feel free to use the letter guide
below for any prize donation requests.
Date
Organization
Street Address
City, Postal Code
Dear [name],
I am writing on behalf of the [social / community fundraising] committee at [company]. This year, our
company is fundraising to support Second Harvest, Canada’s largest food rescue organization,
delivering fresh, non-perishable foods to those in need. From children in after-school programs to
women escaping domestic abuse and seniors on fixed incomes, more than 520,000 people in our
community will receive food from Second Harvest each year.
We are currently looking for in-kind donations from local businesses in our area to support our
fundraising efforts, and we would love your support! Would you consider donating a [gift certificate /
cash donation / prize / product] that we can use for our [raffle / pool / etc.]? As a token of appreciation
for your generosity, we would like to offer your business [incentive/how business will benefit, e.g.
name inclusion in our employee pay stubs as well as distribution of additional promo material to
employees].
Our fundraising campaign will run from [dates] and our goal is to raise [amount]. For every five dollars
we raise, Second Harvest will be able to rescue and deliver ten healthy meals to people in need in our
communities.
We hope that we can count on your support and we thank you in advance for your contribution.
Sincerely,
Name
23Impact stories
Looking for additional ways to communicate to your team and donors the
value of fundraising for Second Harvest? Feel free to share these stories
below that demonstrate the impact of your donations.
Artheart community Art centre
“Without the support of Second Harvest, ArtHeart would not be able to
provide nutritious food for our afterschool arts drop-in. Thanks to their
food recovery program, we are able to provide fresh fruit, juice and dairy
products to our students on a daily basis. Their services are urgently
needed, for example: when the kids arrive, they head straight to our snack
table before starting their art activities. As well as serving healthy snacks
to our kids, ArtHeart has a youth employment program (The SnackMasters)
that provides larger snacks to the Pathways to Education homework
program. The food that Second Harvest provides is integral to us providing
this service and is much appreciated by all.
Our adult and seniors program benefits from the food deliveries as well.
ArtHeart believes in no starving artists so we serve a healthy lunch or
dinner to each of our adult and senior programs.”
-Tim Svirklys, Studio Manager at ArtHeart
24Mentoring juniors kids organization (mjko)
Since 2010, Mentoring Juniors Kids Organization (MJKO) has provided free
fitness and leadership classes to thousands of young people across Toronto
from all backgrounds, ethnic groups, fitness and social levels. Empowering
children ages 6 to 18, MJKO uses the sport of non-contact boxing to
promote positive and healthy lifestyle choices, with the mandate of getting
kids moving and building community.
Although MJKO offers co-ed programming on most days, Fridays are
dedicated to a program called FAB (Fit, Active, Brave), specifically
designed to empower girls to get active and gain confidence.
Most of the kids attending MJKO programming start in grade four and stay
for three to four years. Some of them now work as youth coaches,
inspiring other kids in the community by doing something they love, and
some went on to become athletes who are currently training to participate
in various tournaments and championships across the country.
Each week, Second Harvest delivers nutritious snacks for the kids
attending programming. For Miranda Kamal, Executive Director, ensuring
that MJKO can provide healthy snacks is crucial to her programs. She raves
25about the fresh produce and nutritious dairy she has been receiving from
Second Harvest.
“Before Second Harvest began donating food to us, food was very limited.
Kids in our programs would only get a small portion because our budget is
so low,” says Miranda. “Now, kids feel nourished. They are incredibly
excited when they come in and see a full fridge. The quality of food is
amazing, and kids are excited to try fruits they don’t normally eat.”
MJKO is just one of hundreds of programs in our city that thrive thanks to
your support. Every dollar you raise provides two more meals for agencies
just like these.
Lay-up youth basketball
“Lay-Up has received nearly 12,000 pounds of food from Second Harvest to
nourish program participants and this has saved the agency $20,000
annually. By reallocating those funds to programming, curriculum, and
expanding our services, Lay-Up is able to empower 400-500 youth
annually.
This generosity from Second Harvest has a direct impact in feeding our
youth, but also in helping Lay-Up provide more programming than ever
before.
26The meals donated from Second Harvest do so much more than just feed
our youth. They provide energy, education on healthy living, and the fuel
to focus and learn new life skills. So many of our program participants gain
confidence, social development skills, and the ability to work as a team.
None of this is possible if they didn’t have the energy to grow, play, and
learn.”
-Dan Hula, Executive Director at Lay-Up Youth Basketball
27Preparing and submitting donations
1. Fill out the Donation Submission Form (enclosed in your team’s kit and
on the Resources page of SecondHarvestHero.ca) and return the
following to Second Harvest:
Donation money and cheques
Completed Donation Submission Form
Tax Receipt Request Form(s)
Second Harvest collection cans along with any
leftover stickers and capes (masks are yours to keep)
2. Send your donations to Second Harvest by Purolator, mail, or online.
a. Purolator: Our logistics partner, Purolator, will pick up and deliver
your donations and leftover supplies to Second Harvest. Contact
Kris-John at 416-408-2594 x286 or at krisjohnk@secondharvest.ca
by the following dates:
Pick-Up Dates Your deadline to register for Pick-up
Tuesday, March 10, 2020 Wednesday, March 4, 2020
Tuesday, March 24, 2020 Wednesday, March 18, 2020
Tuesday, March 31, 2020 Wednesday, March 25, 2020
b. Mail: Make cheques payable to Second Harvest and include Hero
on the memo line. Mail to the Second Harvest office at 1450
Lodestar Rd, Unit 18, Toronto, ON, M3J 3C1. Include completed
Tax Receipt Request Form(s) for any individuals requiring a tax
receipt.
28Tax receipt information
All financial donations provided by you and your donors are eligible for tax
receipts. Any donations made online through your company’s fundraising page
will receive a tax receipt automatically. For those who have made a donation
via cash, cheque, or POS machine, a Tax Receipt Request Form is required if
the donor would like a tax receipt. Please provide the names and information
of all individuals requesting a tax receipt in the enclosed Tax Receipt Request
Form and return with the donation. If you have any questions, please call
Kris-John at 416-408-2594 x286.
Collections and funds raised through event or other group fundraising are not
eligible for tax receipts as per Canada Revenue Agency regulations. Please
visit the Canada Revenue Agency website to learn more.
29Frequently asked questions
When can I run my hero campaign?
The Second Harvest Hero campaign runs year-round, from September 1st to
August 31st, so you can hold your workplace campaign whenever works best
for your team.
Is there a fundraising minimum?
Except for the Truck Pull Challenge, where teams must raise a minimum of
$2,000 in order to participate, there is no fundraising minimum to take part in
any other facet of the campaign.
How long does our campaign run for?
You can run your campaign for as long as you like! Whether it’s a one-day
event, or a campaign that is active for a week, month, or a year!
Is there any cost?
None at all! There is no fee to register your campaign and all fundraising
materials are free to order and have delivered to your workplace. We can
also arrange to have your kit and monetary donations picked up from your
workplace free of charge, as well.
Can a second harvest representative visit my workplace?
Your Second Harvest representative can visit with your campaign team to
discuss campaign ideas and strategy. They can also visit your workplace to
help deliver your campaign kick-off or wrap-up presentation.
Do we keep the campaign kit items we receive?
We do request that all kit items are returned upon completion of your
campaign, along with any unsold raffle tickets. Most items can be reused and
distributed to campaigns the following year. However, the one item you can
keep are any Hero masks you received.
30How does our fundraising help second harvest?
The funds you raise directly support our food rescue operations. Whether it’s
supporting maintenance for our food rescue fleet, or costs associated with our
warehouse, your funds allow us to maintain and eventually expand all aspects
of our food rescue operations, allowing us to increase our capacity for
rescuing more fresh, healthy food. This, in turn, will allow for more food to
be delivered to our social service agency partners and allow for more meals to
be provided to those in need.
Do I receive a tax receipt for my donation?
Please refer to “Tax Receipt Information” on page 29 for more information
concerning tax receipts.
Does our hero campaign qualify our team for food sort and
feeding our future shifts?
If your campaign raises at least $500, you can qualify to send one group of up
to 10 team members to either a Food Sort or Feeding our Future shift. Please
refer to “More Ways to Connect!” on page 19 for more information.
Contact us
Your Second Harvest representative is here to support you! Contact us for
campaign support, promotional materials, or to expand your involvement with
Second Harvest.
Phone: 416-408-2594 x286
Email: krisjohnk@secondharvest.ca
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