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MIPCOM 2021
zdf-enterprises.de
ADVERTISEMENTIN THIS ISSUE TEAM
EDITOR-IN-CHIEF
GEORGI R. CHAKAROV
georgi.chakarov@tvbizz.net
EDITOR
Yako Molhov
DESIGN
Feels Great to be Back!
Anastas Petkov,
Ivanka Borisova
MARKETING
Stanislav Kimchev
sales@tvbizz.net
CONTRIBUTORS
Yako Molhov t has been almost two years since our last
Maria Chiara Duranti issue but now you are once again holding
Minko Todorov TVBIZZ Magazine in your hands! We are all
Alexandra Shutova back at MIPCOM and talking business in
Juxhina Malaj person after a long two-year break and end-
15 RTL changes the game with blockbuster strategy Evgenia Atanasova
Diana Mircheva
less video calls. It sure feels great to be back in
Cannes, back to the Palais, back to running
from one meeting to another.
PUBLISHERS
Sure, it won’t be the same – nothing is the
TVBIZZ Magazine is owned same after the corona crisis; and hopefully we
by TVBIZZ Group and all learned new lessons after the pandemic and
published for all major got stronger. The TVBIZZ Magazine team, just
international TV markets. like everybody else in the business, suffered
TVBIZZ Group owns and from the multiple lockdowns but isolation also
operates CEETV provided us with the opportunity to stay more
25 (www.ceetv.net)
and TVBIZZ
focused and gave us more time to improve and
launch a successful plethora of campaigns
(www.tvbizz.net). like CEE Screenings, Series+, Formatcase, The
TVBIZZ Magazine Month of... and other new surprises coming 15 years of trend-setting business, and Mastiff
is available online at up - so stay tuned! Of course, nothing of the Norway’s record-breaking 2020.
www.tvbizzmagazine.com above would be possible without your trust
and strong support to us – on a personal and We also have several CEOs from various lines of
business level! There is no better time and the business – from distribution to broadcasting
place to say: “Thank you all, readers, partners to streaming – who all talk about the new op-
and friends!” portunities which emerged during and after the
crisis and why making high-quality content pays
In our first post-COVID issue, we decided to more than ever before.
18 Izzet Pinto and Global Agency 36 put the focus on success, on overcoming the
difficulties and making it happen – even better Two major trends emerged during “our time off”,
than in “the old normality”. We kick off with so we will also direct your attention to the rise of
the absolute pioneer and TV mastermind Ben drag and “bikini reality” shows. Cross-dressing
Silverman whose company Propagate tacked and undressing at its finest!
the crisis like a champion and started pro-
ducing even more shows in 2020/21. Then, we Enjoy your reading!
continue with a series of success stories. These Thank you!
include: RTL’s blockbuster strategy which re-
shaped the Dutch TV market; Global Agency’s The TVBIZZ Magazine Team
54 We Are All Born Naked and the Rest is… Drag! www.tvbizz.net
4 / TVBIZZ MAGAZINE / MIPCOM 2021 5 / TVBIZZ MAGAZINE / MIPCOM 2021THE BIG GAME THE BIG GAME
Keshet investment fund raises $65 million ITV announce Ant & Dec’s Limitless Win, Jama to
host Walk the Line
Investment fund Stardom Ventures announced that it has raised $65 million
for new investments. The Fund, which focuses on early-stage investments ITV announced Ant & Dec’s Limitless Win, a new primetime quiz show
in media and emerging Israeli technologies, is a partnership between Kes- with the world’s first ever limitless jackpot The ground breaking
het Group, Mivtach Shamir and the American company dick clark produc- gameshow with an endless money ladder is set to air next year. In
tions. In other news, Keshet acquired a 25% stake in RGE Group and the two other news, Maya Jama will front Simon Cowell’s new format on the
companies are planning to launch a new streaming platform featuring the channel. Walk the Line is a high-octane series offering music acts a
channels of both groups and offer various packages split by genres. chance to win a life changing prize pot of £500.000.
Netflix to invest half a billion euros in German-
language content
Netflix wants to invest half a billion euros in German-language con-
tent from Germany, Austria, and Switzerland by 2023. The company an-
nounced this at the official opening ceremony of its office in Berlin. The
500 million euros are to flow into 80 local series, films and shows.
ViacomCBS completes NENT Group closes sale BBC Three set to return as
Chilevisión acquisition of 12 production labels to TV channel after Ofcom BBC ‘lags behind rivals on equality for women’
ViacomCBS Networks International, a di-
Fremantle gives green light
vision of ViacomCBS Inc., announced the The BBC has been criticized for poor gender equality among broad-
NENT Group has completed the sale BBC Three is set for a return as a linear
closing of the previously announced acqui- casting staff. The proportion of women working in television at the
of 12 production labels to Freman- TV channel after British regulator Ofcom
sition of Chilevisión from WarnerMedia. corporation is lower than at ITV, Channel 4 and Channel 5 owner Vi-
tle. The sale completes NENT Group’s gave it the provisional greenlight to re-
The acquisition includes Chilevisión’s mar- acomCBS, according to Ofcom. Despite numerous initiatives and
planned divestments of studio assets. turn to broadcast television, six years af-
ket leading free-to-air television network hiring highly paid diversity bosses, just 44% of BBC TV employees in
The company’s remaining studios op- ter the corporation took it off air because
and its substantial library of content. Darío both on-screen and behind-the-cameras roles are women, the watch-
erations, recently reorganized and its young viewers had abandoned tradi-
Turovelzky, GM of ViacomCBS South Cone, dog found.
rebranded as Viaplay Studios, are fo- tional viewing. The BBC took BBC Three
will oversee both Chilevisión and Argenti- cused on delivering original content off air in 2016, despite it being the home
na’s Telefe, as well as all ViacomCBS oper- for its fast-growing Viaplay streaming of hits from Fleabag to Killing Eve, deciding
ations locally. Juan Ignacio Vicente “Iñaki” service. Viaplay will be available in at that an online-only version would make it
was named VP and Executive Director of least 16 countries by the end of 2023. easier to attract young audiences.
Chilevisión reporting to Turovelzky.
Big Brother has its first black winner after 23 seasons
CBS’ Big Brother crowned its first Black winner during the season 23 finale when Wiscon-
sin attorney Xavier Prather took home the top prize. With more diversity in this cast than
previous seasons, six Black contestants decided early in the game that they would work
together to ensure one of them would be the winner. Even the players who were evicted
at the expense of the alliance couldn’t help but be supportive and impressed by The Cook-
out’s larger mission which proved successful in the end.
France TV builds two new studios to support Netflix launches its first Spanish reality
Netflix buys first video game studio, rolls out mobile games external productions Insiders
By launching the first episode of its daily series Un Si Grand Netflix will launch its first original Spanish reality format
Netflix has bought video game creator Night School Studio and rolled out five mobile
Soleil on France 2 in August 2018, France Televisions set up Insiders which will premiere on October 21. Hosted by Najwa
gaming titles in select European markets, as it looks to diversify revenue sources amid
large studios covering a total area of 16.000 m² near Montpelli- Nimri, the show will see contestants believing that they
intensifying competition in the streaming space. Night School Studio is best known
er, in Vendargues. 3 years later, the public audiovisual group is are taking part in a casting for a new reality program while
for its debut game, “Oxenfree”, a supernatural teen thriller with an eerie soundtrack.
thinking big and has revealed plans to open up ‘from the end of they are actually a part of Insiders without knowing it. The
The studio’s games will be the first non-mobile titles in the streaming giant’s newly
the year 2021 until the beginning of 2022’ via new developments claim of the show is “And if you are inside and you don’t
created video game portfolio.
the production of other audiovisual works for its own account know it”. The 12 participants will be put in a space of 1600
as well as to external production projects - both audiovisual sq. meters with more than 250 hidden microphones and 70
RTL and Talpa sign merger agreements and cinematographic. There will be 2 new studios to support hidden cameras, 23 of them in cinematic quality. The show
Following the June announcement relating to the proposed merger of RTL Nether- these developments - one of 1133 m² and another one of 600 m². promises a new form to tell the true reality.
lands and Talpa Network assets, the works councils of RTL and Talpa Network issued their
favorable opinions on the proposed merger. RTL Group and Talpa Network thus today an-
nounced the signing of agreements to merge their broadcasting and other media busi- If you are not a member of our global TV industry network, don’t be the last to know
nesses in the Netherlands. The completion of the transaction remains subject to approval what happens now. It’s time to join TVBIZZ. Visit www.tvbizz.net. You can also download
from the competent authorities and is expected to close in the first half of 2022. our free apps for iOS and Android and browse the headlines on your device.
6 / TVBIZZ MAGAZINE / MIPCOM 2021 7 / TVBIZZ MAGAZINE / MIPCOM 2021MASTERMIND MASTERMIND
Ben Silverman –
bullish, passionate and ready for more
Ben Silverman needs no introduction to those who take the television business seriously. His prolific career has brought numerous hits to the US and interna-
tional markets and also changed the way American networks look at shows coming from abroad.
A few years back, Silverman decided to materialize the full potential of his creativity and business flair by setting up Propagate Content. Now, his company
is among the leading and fastest growing independent producers in the US with a pipeline of content delivered to big and small networks, streamers and tech
giants. In this exclusive interview, Mr. Silverman reveals to Stanislav Kimchev what makes the company so successful, flexible and hungry for new challenges in
the fast-changing content industry.
r. Silverman, Propagate is
one of the world’s fastest
is coming to NBC. How hard will it
be to produce it in America, and
I always want
growing independent how do you plan to create the same more and feel we
content creation and dis- hype Eurovision enjoys in Europe?
tribution companies. Would you say We have a diverse country that is can do more and
that you have now achieved the main almost like the way the European
goal that you had set for the company nation states operate, the way our scale more
upon its launch in 2015? states operate. We have a republic that
I always want more and feel we can do has so much interesting diversity of
more and scale more. So, I would say we culture and talent. Hawaiians are very partner with my international friends.
are continually looking to do more and to different from Georgians, who are Whether it’s finding great IP that’s
grow faster. I’m very proud of the people very different from New Yorkers, who created overseas and reformatting it
in the company. I find the executives, are very different from Alaskans. So, I for America, or whether it’s creating
including Cyrus Farrokh, our leader and think we have an amazing opportunity programs about events that take place
international executive and my partner, to play with the distinct, unique cul- outside of America and highlighting
Howard T. Owens and Drew Buckley, tures of the Americas and American life those, or it’s tailoring content that the
our COO, and Isabel San Vargas, who in a way that the Europeans can shine whole world will watch. I’m very proud
runs our production platform, are just a light on the differences between the of our deep roots in the global commu-
the best of the best. So, I expect the best Turks and the Israelis and the French nity and love, love, love traveling the
when you’re surrounded by the best. and the Germans and the Finnish. I’m world and meeting people, the hardest
really excited about it. I’ve wanted to thing for me over the past period with
And despite the crisis, your company do it for 25 years and finally being able COVID has been the inability to be
has been quite prolific, coming up to secure the trust of the European with my international colleagues and
Ben Silverman, the Emmy and with a slate of new shows. What have Broadcasting Union and the partner- friends and to travel freely. That has
Golden Globe Award-winning media been some of Propagate’s latest hits ship with Peter Settman and Anders been the number one thing that has
entrepreneur and visionary producer
and what projects do you have in the Lenhoff from Sweden has been great. upset me about COVID and how it’s
behind The Office is the Chairman
pipeline? The show and the casting already are been managed.
and Co-CEO of Propagate Con-
We are unbelievably excited about amazing. So, I’m very excited about it
tent which he co-founded in 2015.
Silverman served as Co-Chairman of
our franchise on Netflix called Un- and I think it will have a huge impact Which markets in your opinion cur-
NBC Entertainment and Universal told, which is done really well all in in the US. rently drive the creative trends in
Media Studios between 2007 and and around the sports space. We are the industry?
2009. After leaving NBC, he founded thrilled with the launch of LFG, about Propagate is also one of the few U.S. I think that there is a lot coming out of
Electus which was later acquired by the U.S. women’s soccer team, and companies that rely on strong coop- the United States, as always, it’s called
Propagate. the fight for gender equality and equal eration with international partners. Hollywood for a reason and we really are
Pioneering content at the forefront pay, and the way that’s been received How important is this part of the the best at it. But I also am loving some
of the entertainment industry, and impacted both culture and wom- business and what benefits have you of the content coming from France right
Silverman has created and executive en’s rights. We are very excited about gained from such partnerships? now. I thought Call My Agent and The
produced hits like Golden Globe and our new scripted launch on Fox called It has always been an essential part French Village were brilliant. I am always
Peabody award-winning shows The Our Kind of People, which is a brilliant of my own personal story as a history looking and partnering in South Amer-
Office, Ugly Betty, The Biggest Loser,
drama, and we are also very excited, major, as somebody who has studied ica. I speak both French and Spanish
and The Tudors, as well as hits like Jane
as is the world, for our American adap- abroad in France and lived in London fluently, so it’s helpful to my process
The Virgin, Marco Polo and Flaked for
tation of the Eurovision Song Contest. and traveled the world. I love break- when I watch the shows. I really can
Netflix, Fashion Star and Running Wild
with Bear Grylls and most recently the
ing down barriers and connecting the translate them that way. Or if I want a
FOX hit show Alter Ego. Indeed, American Song Contest, the US world through stories and ideas, and I partner in France or in South America,
version of the Eurovision Song Contest, have always been a long term and great it’s very easy for me because I speak the
8 / TVBIZZ MAGAZINE / MIPCOM 2021 9 / TVBIZZ MAGAZINE / MIPCOM 2021MASTERMIND MASTERMIND
We create ideas
and generate
ideas, and it
really gave us
an advantage in
COVID and the Planet of the Apps
pandemic
Our Kind of People Cherries Wild
language and I know the markets and What about selling the show? Is Dame: Our Lady of Paris which covered the ly a challenge as the audience migrates
have lived in both places. I also am sens- there a difference between pitching Cathedral fire and premiered on ABC to other platforms and competition, but
ing that the emergence of some new op- a show to a big TV network and a in late 2020. LFG, our doc about the US they still amass a larger audience at any
portunities, but not that much original streamer, for example? Women’s Soccer Team’s fight for equal given time than any single platform.
is happening as much as I would have Yes. Both are equally arrogant. But pay, which appeared at Tribeca this
expected. I thought the Asian market there’s absolutely differences because year and is now on HBO MAX. And, Propagate produced Apple’s first
would have kind of unlocked more as an the directions of the broadcasters our sports documentary series, Untold original series, Planet of the Apps. How
exporter, but it really hasn’t. And it’s remain pretty consistent and what they which just launched on Netflix. did your cooperation start and are you
harder to translate. I think the cultures want to accomplish and how they want working on other projects for them?
are more specific than general, but you to continue to grow scale and big pro- The world of entertainment is We are in development on three differ-
never know where a great idea is going grammatic opportunities for their time changing. So is the concept of TV, ent shows for them: a comedy, a chil-
to come from, and it’s always worth periods. For the streamers, I think they which is in a state of transition dren’s show and a docu series. I would
pursuing, kind of work out of both sides, they kind where linear and vertical distribu- have hoped they would be taking more
of want this hyper local content, but tion are being mixed on the various risk and investing in more content, but
25 Words or Less
How about Central and Eastern they also want global content. They’re digital platforms. Are the tradition- they are really going very, very slowly.
Europe? kind of two-headed and you have to al broadcasters now an endangered HBO, or that they wouldn’t be right for a because we could always outwork our
I think what I am seeing out of Eastern think of them that way. And then with species facing the tech giants? You also produce Twitter’s first cable network or a streamer. So, for me, colleagues and now we outhustled
Europe is incredible. It is the emer- the broadcasters as well, there’s much I think as it relates to the American land- entertainment series, #What’s Hap- I didn’t enjoy being at a network because them, too. So, it ended up being some-
gence of a new technology class. There fewer American shows being able to fill scape, many of the broadcasters are inte- pening. What are the main specifics I couldn’t see through all the projects I thing where we separated from a lot of
is so much brilliant engineering and old time periods so they’re going to start grated into companies that do more than of producing content for digital? And was passionate about. I really only could our competition and got more done.
scientific intellectual capital in Eastern happening to look to do more co-produc- just broadcasting - NBC is part of a cable what are your plans in this segment? see through projects that were right
Europe, and now it’s marrying up to tions and invest in more content earlier company, CBS is related to Viacom and I feel like every one of these platforms for NBC. That was a lot smaller filter How do you personally see the future of
commercial and kind of ambition from on and take more risk with originating to Paramount+ and Showtime, which is needs a version of premium content to than I have. Like, I like doing Spanish what we still like to call TV business?
a creating tech opportunity. All those content because Disney is not going to a direct consumer company now. They continue to expand and diversify. And language. I like doing so many different I see it as being super robust. I don’t
great chess players and math teachers sell them their shows anymore. are growing their business in almost also, again, for means to communicate things and I couldn’t do them there. think people are going to stop watching
are now becoming tech entrepreneurs, streaming mindset. Internationally, through advertisers. It is unfortunate content until they have a chip implanted
and before they would all run to Amer- You also have a successful interna- it’s been slower for the big broadcasters that they scare themselves out of it at What were some of the key mile- into their eyeball. We are going to have
ica but now I see a lot of them starting tional distribution business. What to kind of create that because they’re in times, but I have always loved working stones for your business during the more and more video delivered to more
to do work in places like Prague and will you be offering at MIPCOM? smaller markets and they don’t have that with these platforms early, as I get to past six years, and what new lessons and more people. And the big way that
Sofia and across Eastern Europe, and We still have an incredibly strong connectivity, so they are definitely under know them and learn from what they did you learn tackling the challenge you are going to activate your content is
they’re starting to build businesses distribution business with American Song threat. But there’s nowhere better for an do and what they want to do. And of the pandemic? with good stuff and things you like and
that are sustainable because with tech, Contest (launching on NBC in the win- advertiser to invest than on a broadcast sometimes being first is hard, but long I learned that we are lucky because we things you connect to. And it’s a robust
you don’t necessarily need the manu- ter); our Fox business which includes channel. I think as long as the broad- term, I feel like it gives us an advantage have so many relationships around moment because the people who know
facturing infrastructure. That should the launch of Alter Ego (#1 show this fall) casters can still acquire live events and in how we build our business. the world already built. So, we could how to organize and tell stories in a
probably unlock more creativity, too. as well as The Masked Singer (finished tape big reality formats and sports, they will just use our cell phones and get things premium aspirational way are few and
We are always on the lookout for only). We have a great doc slate from continue to thrive because they have a For years, you were among the key done. It’s an advantage to be somebody far between. And we have a company, an
great formats to adapt in the USA and Showtime and TMZ too, these are all base with the audience and a relation- commissioners of entertainment who goes out into the market, who organization that is independent, global
Lat Am as we have not only had suc- priorities for MIPCOM. ship, and an ease of distribution, but content for one of America’s biggest is very comfortable creating versus so and creatively led. And there are really
cess on the below you highlighted but Premium documentary is anoth- they also have this huge ability to deliver networks. Which job is easier to buy many companies, which are filled with fewer and fewer of those enterprises
we have acquired shows from Russia er priority for Propagate and we are advertising impressions for brands that or to sell shows? bureaucrats and middle level managers, left. So, I’m very excited and bullish for
recently that we have set up at broad- always on the hunt for great stories the other platforms don’t have any of, I prefer to package and sell because who sit in their corner office, waiting my business, for our cooperation and
cast and there are other markets such and great partners. Our latest releases and they have easy and transparent mea- personally, as a creative soul, I don’t like for people to bring them ideas to react partnerships around the world and, in
as Poland and Hungary where we are to mention include our Hillary Clin- surement. They have talked about the having to say no to things that I love. Just to. We, at my company, create ideas and general, for anyone who wants to make
either looking to acquire more content ton doc which premiered at Sundance death of the broadcaster for 20 years and because they may not be right for NBC generate ideas, and it really gave us an content and can do it at a premium level,
or build local production hubs. 2020 and now streams on Hulu. Notre it’s always been premature. It is definite- doesn’t mean they wouldn’t be right for advantage in COVID and the pandemic there’s a lot of runway left. ▪
10 / TVBIZZ MAGAZINE / MIPCOM 2021 11 / TVBIZZ MAGAZINE / MIPCOM 2021@all3media_int
all3mediainternational.com Powerful. Compelling. Poignant.
@all3media_int
all3mediainternational.comSuccess stories Success stories
RTL changes the game
Peter van der Vorst
has been the Chief
Program Officer of RTL
Nederland since 2019.
He will turn 50 this Oc-
with blockbuster strategy
tober. In his early career,
he worked at Joop van
den Ende Producties and
Eyeworks as an editor,
editor-in-chief and
producer. He started his
own production compa-
Albert Einstein once said that “In the midst of every crisis, lies great opportunity”. This is also how RTL Nederland (RTL) approached
ny Vorst Media in 2009
the hard-hitting first months of the coronavirus pandemic last year. The broadcaster launched its “blockbuster strategy” shaking where he was both
up the traditional programming model in the country and reaped success thru 2020 and into 2021. producer and presenter.
In this conversation, Chief Program Officer Peter van der Vorst tells Georgi R. Chakarov about the changes that RTL introduced to
the primetime schedule of the main channel RTL4 and how that decreased spending, increased the viewership and helped allocate
more budgets to the booming streaming service Videoland.
eter, let’s begin this conver- shows in the 20.30 timeslot till 22.00 Buying Blind, The Perfect Picture, Married
sation with the start of the followed by our late-night talkshow. at First Sight a bit longer. The audience
coronavirus pandemic. What This was actually a plan we were con- reacted well and from September on,
happened at RTL during templating for quite a while and want- the strategy was in full force and deliv-
those tough months? ed to implement in January. COVID ering good results.
Everybody was in shock at first and speeded up the process. That worked so Another measure we took was to air
nobody knew what the consequenc- well and what we hoped for happened: our daily soap Good Times, Bad Times four
es would be of this pandemic. We the audience share rose with a couple days a week instead of five. The pro-
could not predict what would be the of percentages. Thus, we were spend- duction company was not able to shoot
effect on viewers nor on the choices ing less money and gaining a bigger new episodes and this way we extend- What about the boom of The Masked something. This strategy makes it We really develop
of our advertisers. It was uncertainty audience share. ed the run well into the summer. The Singer on Friday night? possible to take more time to develop
across the board. Many advertisers audience appreciated it and in terms The first series had already done very new programs. programs that
just stopped with spot advertising.
We knew we needed to take measures
What type of shows were included
in this “blockbuster strategy” as
of results it also worked well. well, and we hoped that the second one
would follow suit. It went thru the roof How does this change the budget?
reflect the local
straight away.
What we did in terms of program-
you call it?
The first thing we did was skip the
I believe you almost didn’t air any
reruns…
with 4 million viewers and an audi-
ence share of over 60% for the finale.
I can say that spending on RTL4
is down about 10% but everything
culture and
ming was to pull our second primetime second timeslot at 21.30. After a few Yes, last summer we hardly aired any Of course, more people were in front that we manage to save we invest trends, so viewers
slot on weekdays. We extended the months, we made our big titles like reruns and it was all new program- of their screens due to corona, but the in our streaming service Videoland,
ming on RTL4. During the weeks market share was unprecedented in the an important pillar of our strategy. can relate.
Copyright: © source: ITV
of Euro 2020 we had a few reruns in past ten years for RTL4. Videoland grew immensely –beyond
primetime, but we also programmed one million paying subscribers. The
the daily quiz show Ask Me Anything in This season, you have another viewing time was nearly doubled in
the Good Times, Bad Times slot, B&B: Full novelty – you have doubled the one year. We are now the number one
of Love which was a big hit and sold to episodes of The Masked Singer, dou- local service and the number two in
Belgium and our late-night show aired bled Survivor’s slots. What is the the Netherlands right after Netflix.
all thru the summer. reason for this?
We didn’t actually double it. We went What type of shows work best on
The late-night show slot was also from six episodes in the first season Videoland?
key in this strategy. How did it to eight in the second and the next The genres we invest in are drama,
develop? season will be ten episodes, with one reality shows and documentaries. Our
Actually, it is one of the drivers extra special New Year’s Eve show. biggest hit is the drama series Mocro
behind our success. We have a strong This is also part of our “blockbuster Maffia with a fourth season coming up.
independent news organization and strategy” to give people more of what Temptation Island is also a big hit and the
all of our news broadcasts did very they appreciate. We have always been other reality shows that we usually
well. We had just introduced our cautious with the number of epi- aired on RTL5, which we moved to
new late-night slot with Eva Jinek sodes because we want to protect our Videoland and they do really well on
and Beau van Erven Dorens and the brands but doing it sparingly with love demand. The second season of Drag Race
ratings were amazing. People wanted actually makes them stronger. It also Holland, also a Videoland exclusive, has
to be informed, and we were lucky allows us to control the introduction excellent results. We really develop pro-
to have such professional hosts to of new titles because it is difficult to grams that reflect the local culture and
inform our audience and discuss cur- build new brands. Nowadays we take trends, so viewers can relate. It is the
rent affairs on a daily basis. more time to test pilots before we air sweet spot we fulfil with Videoland.
Prince Charming
14 / TVBIZZ MAGAZINE / MIPCOM 2021 15 / TVBIZZ MAGAZINE / MIPCOM 2021Success stories Success stories
Copyright: © source: William Rutten
Copyright: © source: Videoland
The Traitors Mocro Maffia Drag Race Holland
Decision You are creating more and more
formats in-house, is that strategy
We have introduced a new approach
which entails sitting down regular-
coronavirus pandemic. On Videoland
we have several titles created by FC
to survive as a Dutch media industry
we have to work together. That’s the
and performing TV channels on the
other hand where we can respond
making is quick successful? ly with the biggest advertisers and Group. We really want to do more only way forward. quickly to current affairs.
The Traitors was a huge new hit for us. taking them thru our content slate at together, and we also see possibilities
at RTL, budgets We developed it with our in-house a very early stage. This way they know with producing drama. Is the public broadcaster also in- Yes, your news programs and the
creative unit together with IDTV and exactly what our plans are for the cluded in this cooperation? access slot have also performed very
up to par and POSVIDEO. It is a very good example longer term and they can make well Talking about industry and market. They have strict regulations and well.
makers have a of how we take our time to develop
formats ourselves. We want to have
informed choices. That really works
and they appreciate being involved
What are your expectations for the
next few years especially facing an
sometimes it is difficult for them
to cooperate, but we would like to
Indeed, RTL Nieuws is an important
pillar for RTL and also sets us apart
lot of creative more IP and if possible also sell the at such an early stage. I also like the upcoming merger with Talpa and produce more drama together. We from competitors, old and new. I am
formats internationally. We enacted process because it is creative, and they the entrance of more international also seek partnerships with other very proud of the investigation skills of
freedom the format in my backyard to make also share ideas that inspire us. giants? parties, such as Streamz in Flanders our newsroom. Also RTL Boulevard is still
sure it worked. We were quite confi- Besides linear, we also create oppor- That is also the reason for this big and the other Flemish broadcasters. growing. Of course, over the summer
dent that it could be successful and tunities for them on Videoland and merger, which by the way is still We share the same language and al- we had this terrible event with our dear
You also have Prince Charming there. were not disappointed. Over 2 million they are getting more and more inter- under advisement of the competition ready co-produce Big Brother and LEGO colleague Peter R. de Vries who was
This brings us to the topic of diver- viewers every week and it was already ested to place advertising there. We authorities. Instead of competing Masters. I see more potential in the assassinated. A lot of people wanted to
sity. Are you planning to develop sold to several territories. have a subscription tier with limited until one of us is defeated, it makes future. know what happened directly from us.
this line more? advertising for a lower price. so much more sense to work together It shows how important it is to support
For us diversity, equality and inclu- How about drama? What do you and create a very strong local me- And how are the Dutch producers freedom of speech. Unfortunately, we
sivity are very important. We really have in the pipeline? Would you say that the crisis made dia company. As I already said, it is looking at all of these changes? are still confronted with security issues.
make an effort to be an inclusive media We have lots of drama in development people more creative, more willing important to have local media that We just had a meeting with them to It feels un-Dutch, but it is a new reality
company with ditto programming, for Videoland which is the home for to work on new things? reflect Dutch society and put the tell them about the reasoning behind we are confronted with. I hope we never
so people recognize themselves in our quality local drama. The only series That was already the case and what Dutch viewers first. We are both very the merger and it went very well. experience anything like this again.
programs. I am a gay man myself, so on linear TV is Good Times, Bad Times on we actually did was expand our own good at making local content. Much People understand that the biggest
I know how important it is to have RTL4. Next year we will launch more creative unit which collaborates with better than all the American and oth- competition is coming from the inter- How about the race for sports
role models and shows that represent than 10 films and drama series in other creative partners and production er international streamers who tend national parties. We explained how rights? Wil you be an active party in
you. Together with my husband, we various genres. It is an example of how companies as well as with advertisers to pick the Netherlands as a starting much we are willing to invest in new this battle?
adopted our son from the US and I have much we are willing to invest in drama and other commercial partners. This point but produce a fraction of local content for Videoland. We just have We have the Champions League and
personally experienced what it’s like for Videoland. More than we ever did. was the case with The Traitors – IDTV content compared to us! Their compe- to broaden our horizon and think we are happy to have it. We’d also like
for him to have role models, and we This is good news for the local industry came to us and our creative unit further tition keeps us sharp, and if we want outside the linear TV box. Videoland to stream more sports on Videoland
really want to integrate that inclusive and I want to be very vocal that we are developed the show. We always seek will be increasingly important as a but the competition for the rights
vision in all our platforms. open to ideas. Decision making is quick partners to produce ideas together and platform which we are planning 70+ is very cut throat and we see a lot of
The results show us that it works. For
example, we created Make Up Your Mind, a
at RTL, budgets up to par and makers
have a lot of creative freedom.
that is a good impulse for the produc-
tion industry in the Netherlands.
everything that titles for next year and out of those,
40 will be new titles. So, that means
money being spent on Formula 1, for
instance. So, for the moment we are
show where famous Dutch men dressed Within the group, we also have the we manage to a lot of opportunities for producers, careful in that direction because in
up in drag and performed. It really went When you talk about development, Format Creation Group headed by Mat- writers and actors. We are in this for three years you can lose the rights
thru the roof with above 50% share in the how has your relationship changed thias Scholten, a former colleague, save we invest in the long term and want to contribute and you will have built up something
15-34 demo. It brings more understand- with advertisers during the crisis? which develops formats that can be to a healthy and prosperous creative that then goes to the competition. For
ing and can really be a game changer Actually, I like to be involved in the produced internationally. This group our streaming industry. We have the best of two now, we believe we can prosper with
when it comes to changing perception. conversations about partnerships. was created just before the start of the
service Videoland worlds, Videoland on the one hand the content we are good at. ▪
16 / TVBIZZ MAGAZINE / MIPCOM 2021 17 / TVBIZZ MAGAZINE / MIPCOM 2021SUCCESS STORIES SUCCESS STORIES
Izzet Pinto
and Global Agency celebrate
15 years in the business
This MIPCOM one of the most-prolific independent distributors is celebrating its 15th anniversary. Founder and CEO Izzet Pinto
played a key role in the Turkish drama revolution which swept the world in the past decade. His company also brought numerous
international hit formats to audiences across the globe. Now, Izzet is ready to realize his next big dream as he tells old friend Maria
Chiara Duranti.
zzet, Global Agency is celebrat- them abroad and that there would When a person
ing its 15th anniversary and be a market for Turkish series. How-
I remember that everything ever, my Lebanese client encouraged believes, he can
started with one format. What me to try it. At first Bulgaria took
do you recall from those days? the series, and it had great success convince the
Frankly speaking there was some stress
because my background was not in this
there. After this great success, my
belief in the project increased and I
other side. If you
industry, I was not experienced at all sold it to many countries with that don’t believe it
and I did not know the dynamics of the belief. As 1001 Nights achieved great
industry, but I was very curious and success in every country where it yourself, you can’t
excited. It was an unforgettable expe- was broadcast, its success spread
rience for me, I never dreamed that I like a domino effect. make someone
would achieve all that we have reached.
At that time, all I thought was that I Of course, now it seems natural to
else believe it.
had a good project which had been aired everyone that Turkish series sell
and had proved its success, and I had all over the world. But in those
to represent it in the best possible way. days I guess it was very difficult to projects in the best way they deserve.
That’s how it all started, and it went convince both the producers and That’s why we try to make creative cam-
really well, beyond my expectations. the buyers to try this? paigns.
At the beginning it was quite difficult For Mother, we took 100 of our custom-
How did you convince the producers because there was no market for Turk- ers by car to the helipad and flew them
at the beginning with your small ish series. However, as they achieved to Nikki Beach, Monaco by helicop-
table at the Palais in Cannes? success in the countries where they ters. At the event there, our customers
I think when you can convey your were aired, it was easier to sell to new both had a good time and had the
excitement to the other side, it is easi- countries. The success in Bulgaria opportunity to be together with the
er to be successful. I had a very import- led in turn to us entering the Greek leading cast of the series. This VIP
ant project in my hands. I believed in market. In the same way, success in event made our clients feel special and
the project and I was able to communi- Serbia opened up the market in Croa- created a great buzz.
cate this belief to the other side. When tia. Each country opened the door to We also gave away money to thou-
a person believes, he can convince another country. Our journey, which sands of people to promote our format
the other side. If you don’t believe it we started with one country, reached during the MIP Market in Cannes, and
yourself, you can’t make someone else more than 100 countries. this campaign had a great impact.
believe it. They made headlines in local news-
You create a marketing model for papers, “Is there a crisis in the world?
And then everything changed with the distribution of formats that What crisis? The Turks are handing out
1001 Nights. How did you decide to is an example for the whole TV money”.
start selling the series? industry. Which are your favorite And the launch we made for Magnifi-
At that time, I thought that Turkish campaigns? cent Century Kosem was unforgettable for
TV series were very local. I did not Marketing is very important to us. We us. With the participation of 800 peo-
think that there would be demand for would like to present and promote our ple in a historical mansion, it was the
18 / TVBIZZ MAGAZINE / MIPCOM 2021 19 / TVBIZZ MAGAZINE / MIPCOM 2021SUCCESS STORIES
most resounding red-carpet event ever.
It was a special night that turned into a
very effective launch with the dancers,
the DJ, singers, the food and venue.
How important is the personal con-
nection to your clients and the stars
that you represent?
The value of our brand is very import-
ant to us. While creating this brand,
a creative, reliable, flexible and strong
brand perception was important for us.
Particularly important is our flexibility,
and we support our customers a lot. This
allows us to communicate comfortably
and well. One of the most important
factors is our strong catalog. Thanks to
this, our customers preferred us. The
fact that we have good relations with
the actors and that we have a supportive
attitude towards each other reflects on
the quality of our work.
Are you still busy creating new for-
mats or do you rely more on acquisi- but we think it will go well. important turning points in my life.
tions now? Those who read the book witness a
Acquisitions are the main reason for How did the corona crisis affect special father-son relationship.
our company’s growth. Creating a your business? It has been described by many as a
new format is always very satisfying, The pandemic has not adversely affected motivational book. The book managed
enjoyable work for me. I create a new our business. Archive sales accelerated to be in the bestseller list in the first
format almost every year. For exam- as production stopped all over the world. week of its release. This achievement
ple, Good Singers and Keep Your Lights The lockdown in Turkey did not last made me very proud.
Shining are formats that have achieved long. I can say that Turkey has managed
great success. to turn the crisis into an opportunity. What is your next big dream?
Özer Feyzioğlu, one of Turkey’s most
How happy are you to be back in During the lockdown you also released important directors, acquired the TV
Cannes again? your first book titled In the Honor of My series rights for my book and wants to
We are very happy to be back in Father, tell us more about it. make a 10-episode series. This is very
Cannes. The number of participants Nowadays the book makes me very exciting. My biggest dream right now
will be less, but we think it will be effi- excited. It includes both the estab- is to watch that series on the screens. I
cient. We don’t have big expectations, lishment phase of my company and hope it will be a hit. ▪
20 / TVBIZZ MAGAZINE / MIPCOM 2021 21 / TVBIZZ MAGAZINE / MIPCOM 2021CEO TALKS
2020 was a good year
for ZDF Enterprises
In this interview, ZDF Enterprises President and CEO Fred Burcksen tells Yako
Molhov how his company adapted to the “new normality” during the hardest period
of the coronavirus crisis and successfully closed the year 2020. Now, the German
distributor is making its comeback to the big markets with a rich catalog of high-
end drama productions from Spain, Belgium, Russia and Ukraine. The company’s
big premiere at MIPCOM 2021 – the new super production The Window - will further
expand ZDFE’s geography of great stories to Japan.
red, what have been the main us and we have to be grateful that we
challenges for your company were not hit hard like many others in
during the pandemic? What our industry.
adjustments did you make to You represent content from dif-
continue to operate smoothly? ferent kinds of genres. Have you
Bound into a strong group of 18 sub- witnessed certain changes in what
sidiaries and affiliated companies, your clients are interested in the
ZDF Enterprises manages the largest most during the lockdowns around
German-language program stock the world?
worldwide and an impressive portfolio In the beginning we thought, like
of international productions, con- probably many others as well, that au-
sisting of series and miniseries, TV diences would only be looking for soft
movies, documentaries and children’s topics and romantic TV movies. The
programs. We provide a comprehen- real world outside was looking worse
sive, full-service offering and covers than in a disaster movie and the end
every step in the chain of creation and of the pandemic was not in sight yet.
exploitation of successful content, This was maybe the case in the first
from development to production and months, but then people returned to
marketing. ZDF Enterprises’ core com- their accustomed viewing habits.
pany handles program distribution, We even launched our drama series
acquisition, co-productions and L&M. Sløborn, which was produced in 2019
These activities were only affected in a before the pandemic was even in
way that e.g. our distribution activities sight. It centers around a fictitious is-
were delayed due to production delays. land in the North Sea that falls victim
Fred Burcksen,
ZDF Enterprises President and CEO We could not launch new titles in an to a merciless and mysterious virus.
appropriate way and sales starts had to After three teenagers are infected
be rescheduled. At the same time, we with the “pigeon flu” from two bodies
benefitted largely from our huge cat- that washed up on shore, the deadly
alog with thousands of hours over all virus spreads like wildfire throughout
genres. However, many of our subsid- the town. Quarantine laws are enact-
iaries are directly involved in produc- ed, masks are mandatory, conspiracy
tion and they, like numerous other theories abound, forcing residents to
production companies in our industry, make life or death choices. Despite
were directly affected by the pandemic. the topic, the series turned out a
Overall, we must say that despite the real success and is now in its second
pandemic, 2020 was still a good year for season.
25 / TVBIZZ MAGAZINE / MIPCOM 2021FromCEO
Games
TALKS
to Series CEO TALKS
MIPCOM is one of the first mar-
kets that returns to on-site
meetings, following a long period
of virtual events. What are your
expectations for the market after
such a long break?
First of all, we are thrilled to now be
able to attend live markets again. Every-
body has now gotten used to using all
kinds of video conference tools, compa-
nies have ramped up their IT equipment
and invested high sums in digitization.
And we now know that it works and
business can still be done using these
new technologies. However, there is
one thing that we all have been miss-
ing very badly: the personal contact
with our clients, the human touch.
The unexpected business opportunities
that arise from a meeting in a hallway,
the friendly smile of a business partner
Rescued Chimpanzees Of The Congo WithJaneGoodall Scream Street
one has not met in a long time. We all
might be technologically advanced, but
this is a people’s business and personal Are there any territories that you
contact often is decisive. would like to particularly focus on
during the new TV season?
You will be holding a market screen- Not really, we do sell worldwide and
ing at MIPCOM. What are you pre- have no particular focus.
senting?
We will present the first episode of our There are new SVOD players con-
new drama series The Window on Mon- stantly popping up or expanding
day, October 11, from 14.15 to 15.15 in their footprint, both independent
Auditorium A of the Palais des Festivals. and owned by majors. How much
Before the screening, there will of your revenues come from such
be a panel hosted by Elsa Kes- services and what is your strategy
lassy (International Correspondent, for them for the upcoming years?
Variety), with Yuri Akimoto (Producer, We have been working with SVOD part-
Fuji Television), Mirela Nas- ners from the very start of this business
tase (Director ZDFE.drama, ZDF Enter- and value this relationship. There are
prises), James Payne (Creator, Writer opportunities and challenges. What we
and Executive Producer) and Rolant are discussing is called vertical integra-
Hergert (CEO and Producer, Boogie tion. The big groups cover a complete
Entertainment). It will certainly be chain of rights, and they have their own
most interesting and also available playouts like Netflix and WarnerMedia.
online on MIPCOM.com later. They try to keep things within their
ZDF Enterprises represents content
from various territories. How do
Sløborn
group, which is fine, and to be honest;
we do the same. ZDF Enterprises is
basically a studio. We cover the whole
Premiering at MIPCOM 2021
you choose what projects to include series some 15 years ago. I remember great content from Ukraine and Russia. chain of rights from early development Created and written by BAFTA and EMMY award-winning screenwriter
in your sales catalog? The Killing. The BBC bought the series It’s not about the language anymore. through financing, production, sales James Payne (The Musketeers, Hooten & the Lady, Mr. Selfridge), The Window is a
It’s all about the right ingredients. from us and decided to televise it in and longtail sales as well. Our group drama thriller that explores the complex and dark off-field machinations
The topic has to be catchy and able to the original language with English What about co-productions, what consists of some 30 production compa- of the world of soccer. The Window is a character-based thriller set in the
travel internationally, the production subtitles. That was daring at the time are the main prerequisites for a nies and distribution companies. It’s world of elite professional football. Focusing on an ensemble cast of
quality excellent, scripts well-written and a real breakthrough. Since then, it scripted or unscripted title to catch about vertical integration. players, agents, club owners, administrators and journalists, the series
and/or based on successful books or comes down to the story, not the lan- ZDFE’s attention? What new proj- On the other hand, if you want to explores the cutthroat off-field machinations of the game.
the concept innovative. We decide on guage. The Scandinavian wave is still ects do you have in the pipeline? be a partner for the other groups, you
a case by case basis. Non-English-lan- very strong. We’ve seen it flow towards Basically, the same rules apply as for the need to be involved very early in devel- The series begins at the end of the English soccer season – with the trans-
guage scripted shows used to travel Belgium, which offers a good output of sales catalog. However, since we are in- opment. You need to control the de- fer window opening. Across ten episodes The Window charts one summer
only among non-English-language original content. Spain is coming up, vesting a lot of time, effort and money, velopment process as well; otherwise, in the life of Jordan Burdett, a 17-year-old Wunderkind who is on the
territories. That has changed. It proba- and we are currently looking at Central we will take an even closer look at the there’s no chance to play a role in the wish list of every club in Europe. The tug of war begins…
bly started with the Scandinavian noir and Eastern Europe. We have some project and the partners involved. project. That’s what we try to do. ▪
26 / TVBIZZ MAGAZINE / MIPCOM 2021 27 / TVBIZZ MAGAZINE / MIPCOM 2021MIPCOM 2021 stand no. R7.D 5
zdf-enterprises.deCEO TALKS
PREMIER aims for the top
of the Russian streaming charts
Gazprom Media’s premium streaming service PREMIER has a new CEO. Sofya Mitrofanova took over the helm in August with the am-
bition to continue to drive the growth of the streamer which has produced some of Russia’s most-popular and acclaimed series on the
international scene during the past year.
In this exclusive interview with Alexandra Shutova, the PREMIER CEO talks about her plans to increase the popularity of the service on
the extremely competitive Russian market through more original content and new partnerships while also actively cooperating with
international partners to bring PREMIER’s biggest hits to a global audience.
ofya, you were recently
appointed CEO of Gazprom
Media’s video service PRE-
MIER. What will be your
main responsibilities?
As CEO, I am responsible for the stra-
tegic development and operational
management of the PREMIER video
service. My area of responsibility
includes expanding the audience of
the video platform and attracting
new subscribers. I also oversee the
further modernization of the service’s
IT infrastructure, which is aimed at
improving the user experience. In
addition, the content line of original
projects is formed under my leader-
ship.
What are your ambitions for PRE-
MIER? What are your expectations
for growth in the next few years?
Any participant in the competition
wants to get a prize - to enter the Top
of the best video services. PREMIER
first half of 2021 data, our project
Peace! Friendship! Chewing Gum! 2 became
The Russian
also has such bold ambitions. In the viewing leader among original market is unique
the near future, we expect to estab- series on the Russian market.
lish our position in the market and in the way that it
expand the content offering of the The online video market is pretty
service not only by increasing the competitive in Russia. What will has managed to
number of original projects, but also
by licensing the library.
be your strategy to keep up the
interest of the users? What kind of
keep domestic
content will you focus on? players in leading
What are the most successful PRE- The video services market in Russia
MIER projects to date? has indeed become very dynam- positions
Over the 3 years of its existence, ic. The main thing that keeps you
PREMIER has launched dozens of competitive is exclusive content. We
successful projects, many of which are already increasing production
we have been extended for a second and plan to increase the number of
season: The Dyatlov Pass, Survival Game, exclusive and co-exclusive projects in
Call Center, To the Lake, Peace! Friendship! the future.
Chewing Gum!, Territory, House Arrest, As for topics and genres, we cannot
Call DiCaprio!, Actively Searching, Russian say that one genre has been more
Holidays. According to Telecom Daily’s successful than another, and now we
31 / TVBIZZ MAGAZINE / MIPCOM 2021CEO TALKS CEO TALKS
will only shoot comedy or dramatic
projects. Our audience is very diverse,
main advantages of being a part of
the leading media group and what
vices to pose a threat to the local
players?
Our audience you planning to further diversify
your offer with similar deals? What
from the largest video services,
including PREMIER. What will
it has different needs and interests. type of synergies do you have with The Russian market is unique in the is very diverse, are the advantages of such cooper- be your role in the councils and
For example, this fall our viewers other media companies within the way that it has managed to keep ation? what kind of projects you would
will see absolutely different exclusive holding? domestic players in leading positions. it has different Of course, we plan to further develop vote for?
projects: the series Contact about the A holding company can be compared In Europe, the leaders are American the Partnerships. No matter how The appearance of representatives
conflict between fathers and chil- to a large family, in which the inter- companies like Amazon and Netflix. needs and much our viewers love high-quali- of large companies on the expert
dren; detective drama Insomnia with
Gosha Kutsenko as a hypnotherapist,
ests of all members are taken into ac-
count. But a big family always means
These giants simply did not allow
local video services to develop. In
interests ty Russian TV shows, they want to
watch major foreign projects as well,
council is an important step for the
film industry. In fact, we not only
the adult animation series created support, mutual assistance and the Russia, everything is different: our both new and favorite classics. We’ll provide our expertise in order to
with 2x2 Universe of Hacking, the musi- opportunity to do something large- market leaders are Russian video talk about upcoming partnerships appreciate potentially successful
cal dramedy Sold-Out and others. scale, which cannot be created alone. services. soon. projects, but also enable talent-
PREMIER can receive the successful At the same time, there is a global ed directors and screenwriters to
Has competition led to an increase content of TV channels TNT, Friday!, player in Russia - Netflix, which Do you have plans for international present the project immediately to
in series production costs? TV3, TNT4 on exclusive terms. Their successfully cooperates with Rus- expansion? a potential investor. By giving us
Competition leads to the fact that all series and shows are very popular sian film studios and video services, In addition to the fact that the the opportunity to take part in the
video services in general begin to in- with both TV viewers and Internet Disney+ is expected to appear. For shows for days on end - this is normal PREMIER video service is available council, the Ministry of Culture met
crease the cost of their own content. audiences. And we are proud to offer us, this is an additional incentive to and expected. In addition, during the throughout the world, we have the needs of both talented special-
Our costs rise as the total production our subscribers the best TV content. strengthen our positions, grow more pandemic, all online cinemas provid- content partnerships with foreign ists, who can now directly pitch
of projects increases. Even if we com- While other stand-alone video actively and build new cooperation ed content to the audience for free or players, for example, Netflix, which their ideas to large video services,
pare 2018, when video services began services that exist apart from media schemes. at large discounts. Not all users who appreciated our projects. In 2020, and viewers - because it turned to
original production, and 2020, when holdings are only trying to negotiate came to the services then began to Netflix bought the rights to broad- market experts for help in choosing
the leading video services had already terms of cooperation with TV chan- Last year the Russian OTT market pay for content when the promotion cast our project To the Lake (Epidemic) projects that are most interesting to
released 10 of their own serial proj- nels, PREMIER, being an important grew with the record 66% mainly ended. But the pattern of viewing abroad. This format of cooperation is modern Russians.
ects, on average (16 original projects asset of the largest media holding due to the pandemic. What are legal content has definitely persisted. much more profitable for us, so in the For example, last year the pitching
came out on PREMIER), there was Gazprom Media, has its own prefer- your expectations for this and next Therefore, we are working on con- future we plan to create even more of TV series took place for the first
tremendous growth in just two years. ences and partnerships with other year? Will the growth slow down? verting free viewing to a subscription projects that may be of interest not time at the Kinotavr business pro-
This growth has led to a struggle for assets of the holding. The growth during the pandemic was model. We see that users are willing only to Russians, but also to viewers gram. One of the presented projects
talents - film studios, actors. All this unusual: Russians were forced to to pay for high-quality legal content, from other countries. was Goremyki. PREMIER noticed it
entails an increase in the production The Russian online video services stay at home. Therefore, they began exclusive premieres, and quality user there, the creators of the project were
costs of projects. market is quite vibrant. What are to spend a lot more time watching experience. The Ministry of Culture has re- immediately offered to sign a contract
some of its peculiarities compared content. Now that life has returned cently updated the expert coun- for joint production. And so, on Sep-
You are Gazprom Media’s premium to other markets? Do you expect to its usual routine, it is unlikely Recently, you announced partner- cils on fiction, documentary and tember 7, the shooting of this comedy
streaming service. What are the the international streaming ser- that people will continue to watch TV ships with Megogo and Viasat. Are animated films and included reps project started. ▪
Insomnia Sold-Out
32 / TVBIZZ MAGAZINE / MIPCOM 2021 33 / TVBIZZ MAGAZINE / MIPCOM 2021You can also read
