20 21 The status of AI in Germany, Austria and Switzerland - Adesso
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AI
Stock- 20
taking 21
The status of AI
in Germany, Austria
and Switzerland
Study with
Plans | Forecasts | Projects
2,000
respondentsAI
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20
taking 21 FOREWORD | MANAGEMENT SUMMARY | DEMOGRAPHICS | TOPICS | ASSESSMENT | POSITIONING | MEASURES | CHATBOTS SPECIAL | CLOUD SPECIAL 2
Artificial intelligence
is changing perspectives
Dear readers,
If you could ask just under 1,000 managers one question about AI, what would you be interested in?
How far have AI projects progressed? Where do they see the biggest hurdles in their companies?
What potential do they believe the technology has in the long term?
In our 2021 AI survey, we had the opportunity to ask these and other questions. Decision-makers
gave us an insight into their plans, projects and forecasts. This analysis is supplemented by a
survey of 1,000 consumers. Here, we were particularly interested in how open they are to using AI.
What is the predominant attitude, concern or enthusiasm? I find two aspects particularly exciting:
How new the technology still is for many companies. And how open customers are to using AI.
Over 70 per cent of those responsible agree with the statement that the use of AI is still in its infancy.
This is an exciting phase for companies: They are investing in organisation, technologies, processes
and expertise across all sectors and areas of responsibility. They are currently laying the foundations
This report serves as a springboard for discussion –
for future success. And AI will play an important role in this success. The overwhelming majority
about your perspective on AI and how we can support
of experts are sure of this: 81 per cent are convinced that investing in AI will lead to competitive
you with our experience, our understanding of
advantages in the medium term.
technology and our industry knowledge.
If we look at the situation from the perspective of the customer, we see that the majority of respon-
dents consider AI applications such as chatbots to be useful tools. Fears – for example, of being I’m looking forward to discussing this topic with you
replaced by AI in one’s own job – are only shared by a minority. When those responsible consider AI face-to-face and without any AI acting as a go-between.
technologies in communication or service processes, they can count on broad approval.
Best regards,
This report highlights further aspects of the current state of AI on the following pages Volker Gruhn
For more and includes a comparison of Germany, Austria and Switzerland as well as information on
information
visit the use of cloud technologies. We hope that the information will help you to set up and
ki.adesso.de implement your AI initiatives.
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Optimism
is the dominant
mood.
MANAGEMENT SUMMARY
Optimism on the
one hand, mixed mood
on the other hand
The survey carried out among company managers from the D-A-CH *
region as well as consumers reveals an ambivalent picture of the AI
situation. On the one hand, both groups are open to AI technologies.
Thus, there are fewer concerns and prejudices among private individuals
than media coverage would suggest. The fear of AI-related job loss is
A LOOK AT THE COUNTRIES low (15 per cent). The hope for personal advantages through the use of
The analysis at country level reveals major differences AI is high (64 per cent). Almost without exception, decision-makers in
in the assessment of the positioning of AI in one’s own companies are convinced that technologies are of great importance for
country. In Germany, 68 per cent of decision-makers economic success. On the other hand, the majority of those responsible
rate the AI situation as mediocre or bad. In Austria, recognise that AI is still in its infancy (75 per cent). The majority of
54 per cent still share this negative view. Managers from companies do not exploit the potential on a large scale.
Switzerland assess the situation in their country much
more positively (mediocre or bad: 39 per cent)
* D-A-CH region = Germany, Austria and Switzerland
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This is also evident in the analysis of possible AI use cases. The
proportion of companies that have already implemented AI projects
is limited across all the scenarios surveyed. Applications based on
the recognition and understanding of natural language are most
common here.
The survey of customers focused on the topic of chatbots. The
positive basic attitude towards AI can also be seen here. The
majority of people who already have experience with chatbots rate A LOOK AT THE CLOUD
the conversations positively overall (59 per cent). The willingness Just under 60 per cent of respondents rely on cloud
to use chatbots is also high – but varies greatly depending on the technologies in their AI environment. These offerings are
specific application. As an online shopping advisor, it is seen as catching on in a big way. When looking at the advantages
viable by many people. However, as an assistant for investments, it of using the cloud, decision-makers are unanimous:
is only an option for a minority. Companies can expect a high level of Obtaining preconfigured AI applications is the central
acceptance among customers when using chatbots in their customer argument for 76 per cent of the respondents. But one fear
service. But it is important to choose the use case wisely – and to resonates with many of those responsible: the fear of
work on the depth of information offered. More than 79 per cent of becoming dependent on a cloud provider. This apprehension
respondents agree with the statement ‘The chatbot knows too little’. is shared by more than 60 per cent of the respondents.
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Over Only Still
70 % 52 % 38 %
of decision-makers of customers have of decision-makers are convinced
believe that AI is still in already heard the term that there is a lot of resistance to
its infancy. chatbot before. AI in their own companies.
Only Almost
25 % 60 %
of customers are of decision-makers already rely
afraid of on cloud solutions when dealing
the topic of AI. with AI applications.
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Comprehensive:
956 company
managers and
1,000 end customers
participated in the
online survey
DEMOGRAPHICS
Thousands of voices –
one mood
In January and February 2021, we conducted a
survey among corporate decision-makers and end
customers from the D-A-CH region together with
the market research institute Heute und Morgen
GmbH. Based on the survey of these target groups,
we are able to draw a detailed picture of the
current AI situation. What are the expectations
and dislikes? What plans do companies have,
what hopes do private individuals have? How do
the respondents rate the AI positioning of
their own organisation or own country?*
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DECISION-MAKERS CUSTOMERS
Automotive 6% Insurance 11%
Banks/Financial service providers 10%
Transport/Logistics 5%
Energy sector 4%
Telecommunications 6%
Healthcare 9%
Which industry best describes Public administration 7%
your company?
Commerce 8%
Other 23%
Manufacturing/Industry 11%
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
7% 11 %
16 % Other Executive board/
12 % Management 20 %
Switzerland 1 – 200
Product
development
42 %
Over
2,000
How many
In which country In which business area employees does your
do you work? are you employed?
16 % company have? 16 %
Austria 201 –
500
34 %
68 % IT
38 %
Germany Marketing/
Sales/ 22 %
Service 501 – 2,000
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
16 %
18 – 29 years
34 %
60 years
and older
15 %
Age 30 – 39 49 % Gender 51 %
years Male Female
15 %
20 % 40 – 49
50 – 59 years years
Source: adesso SE | ki.adesso.de
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Surprisingly:
New digital
competitors are
only a top issue
for about one
in ten.
TOPICS
What’s on the radar
Three years is a long time in the corporate world.
Nevertheless, we asked those responsible to
predict development in the next 36 months.
Which aspects will prove to be the central
challenges? What is at the top of the agenda?
Not surprisingly, new technologies such as artificial
intelligence are the top topic in companies.
Closely linked to this is the issue of attracting
qualified employees. In third place is the classic
issue of cost pressure/price competition.
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DECISION-MAKERS CUSTOMERS
What are the key challenges over the next three years?
40
39 %
37 %
30
30 %
28 % 28 %
25 % 24 %
20 22 % 22 %
19 %
14 %
10 12 %
0
Use of new Attracting Cost pressure/ Data security/ Optimising Sustain- Use of cloud Individu- New Optimising Brand Competition
technologies, qualified price com- data protection customer ability technologies alisation of (digital) work the customer development from Google,
such as AI employees petition experience products and journey and brand Amazon or
services management start-ups
Source: adesso SE | ki.adesso.de
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Fearless:
75 per cent
ASSESSMENT are not afraid
of AI.
More light than shadow,
hopes rather than fears
The optimism that end customers have about the topic
of AI can be summed up in two figures. The percentage
of respondents who are not afraid of AI replacing
them in their job is 88 per cent. And the percentage
of those who expect to benefit personally from AI is
64 per cent. Acceptance among the population is high.
The importance that company managers attach to
the technology is similarly high. Over 80 per cent
are convinced that an investment in AI will provide
competitive advantages in the medium term.
At the same time, there is still a lot of room for
improvement in companies: Three-quarters of
respondents believe that AI is still in its infancy.
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DECISION-MAKERS CUSTOMERS
5% 6% 8%
Disagree Disagree Fully
at all at all 23 % agree
14 % Disagree
Rather 32 % 23 % at all
disagree 19 %
Fully Rather Fully
agree do not agree
agree
Those who
There is a lot
invest in AI over the The application
of resistance to
next five years will of AI is still in its
AI solutions in
gain a competitive infancy today. 30 %
our company.
advantage. Rather
agree
49 % 39 %
Rather 52 % Rather
agree Rather disagree
agree
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
4%
12 % Disagree
8% Disagree 11 % 9%
Fully agree Fully agree Rather at all
at all
29 % disagree
Disagree 34 %
at all Fully
agree
AI-driven
applications will Legal framework AI enables new,
make jobs in my area 26 % conditions prevent the 41 % data-driven
of responsibility Rather profitable use of AI. Rather business areas.
agree agree
obsolete.
36 %
Rather 53 %
37 % disagree Rather
Rather agree
disagree
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
8% 12 % 6%
Disagree 20 % Disagree 13 % Disagree 22 %
at all Fully agree at all Fully agree at all Fully agree
27 % 22 %
Rather Rather
do not do not
agree AI will have agree AI is
a big impact on AI creates more indispensable
our business model new jobs in Germany for product
in the next three 34 % than it eliminates.
Rather innovation.
years. do not
agree
45 % 41 % 50 %
Rather agree Rather agree Rather agree
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
8% 8%
Fully agree Fully agree
37 % 37 %
Disagree Disagree
at all 22 % at all 17 %
Rather Rather
agree agree
I do not know
how we can use AI is an overrated
AI for our and hyped topic.
business.
33 % 38 %
Rather disagree Rather disagree
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
4% 3%
Does not Applies
apply 12 % fully 9 % Applies 11 %
Applies fully 24 % Applies fully
somewhat Does not
apply
27 %
Does not
really
apply AI-driven I’m afraid of being 24 %
24 %
applications will Does not I don’t really know Applies
replaced by AI somewhat
make many jobs 64 % technology in my line really anything about AI.
obsolete. Does not apply
apply of work.
41 %
57 % Does not
Applies really apply
somewhat
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
4% 4% 3%
Applies Applies Does not
fully fully 13 % apply 15 %
Does not Applies fully
21 % 21 % really apply
34 % Applies 29 % Applies
Does not somewhat Does not somewhat
apply apply
AI will be a decisive
AI is an overrated competitive factor in an
I’m afraid of AI.
and hyped topic. increasingly growing
number of areas.
41 % 46 % 69 %
Does not Does not Applies
really apply really apply somewhat
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
10 % 2%
Does not 11 % 12 % Disagree
apply Applies fully Rather at all
23 %
disagree Fully
agree
26 %
Does not In the future, robots
AI will offer me will be able to take
really
apply many advantages in many burdensome
the future. tasks off our hands.
53 % 63 %
Applies Rather agree
somewhat
Source: adesso SE | ki.adesso.de
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Mixed: Just
under 60 per cent of
POSITIONING marketing managers
rate their own
company as mediocre
More mediocre or worse.
than best in class
Company managers are not really convinced by
the positioning of their own country, industry
and company. For example, one in five considers
their own organisation to be ill-prepared for AI.
The country analysis is striking: 68 per cent of the
corporate managers from Germany consider their
country to be in a mediocre or even bad position.
In Austria, on the other hand, ‘only’ 54 per cent
share this poor assessment. In Switzerland, it is
only 39 per cent. A look at the sectors reveals major
differences. For example, 60 per cent of respondents
from the finance sector rate the AI positioning
as good or better compared to the competition.
In the insurance sector, it is only 47 per cent.
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DECISION-MAKERS CUSTOMERS
18 % 4 % Outstanding 22 % 3 % Outstanding 19 % 5 % Outstanding
Bad Bad Bad
14 % 16 % 15 %
Very good Very good Very good
How well is your How well is your How well is your
country positioned industry positioned company positioned
in the field of AI compared in the field of AI in the field of AI
with other countries? compared with other compared to the
D-A-CH as a whole industries? competition?
23 % 26 % 28 %
Good Good Good
43 % 33 % 33 %
Mediocre Mediocre Mediocre
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
In your opinion, how well is your country positioned
in the field of AI compared with other countries?
2% 5% 4%
Outstanding 18 % Outstanding 8% Outstanding
20 % 10 % Very good Bad Bad
Bad 20 % 24 %
Very good Very good
20 %
Good
Germany Austria Switzerland
21 % 33 %
Good Good
48 % 36 % 31 %
Mediocre Mediocre Mediocre
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
In your opinion, how well is your company positioned
in the field of AI compared to the competition?*
(industry comparison)
8% 5% 7% 3%
Outstanding 12 % Outstanding Outstanding
Bad Bad 15 %
18 % 30 % Very good
Very good 19 % Bad
Very good
Banks and financial 15 %
Automotive Energy sector Good
38 % 28 % service providers
Mediocre Mediocre
31 % 34 %
Good Good
37 %
Mediocre
Source: adesso SE | ki.adesso.de *Detailed evaluations on selected industries can be found at ki.adesso.de.
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DECISION-MAKERS CUSTOMERS
In your opinion, how well is your company positioned
in the field of AI compared to the competition?*
(industry comparison)
2% 4%
30 % Outstanding Outstanding 19 %
Bad 18 % 11 % Very good Bad
Bad 27 %
17 % Very good
Very good
Healthcare Commerce 15 % Life sciences
Mediocre
20 % 28 %
Good Good
39 %
Mediocre
31 % 39 %
Mediocre Good
Source: adesso SE | ki.adesso.de *Detailed evaluations on selected industries can be found at ki.adesso.de.
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DECISION-MAKERS CUSTOMERS
In your opinion, how well is your company positioned
in the field of AI compared to the competition?*
(industry comparison)
5% 9% 5%
18 % Outstanding Outstanding 18 % Outstanding
Bad Bad
19 % 19 %
34 % 8 % Very good Very good
Very good Bad
17 %
Manufacturing Public administration Good Insurance providers
35 % 35 % 23 %
23 % Mediocre
Mediocre Good Good
32 %
Mediocre
Source: adesso SE | ki.adesso.de *Detailed evaluations on selected industries can be found at ki.adesso.de.
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DECISION-MAKERS CUSTOMERS
In your opinion, how well is your company positioned
in the field of AI compared to the competition?*
(departmental comparison)
5% 7% 1%
20 % Outstanding 17 % Outstanding 20 % Outstanding
Bad Bad Bad
12 % Very good 19 %
20 % Very good
Very good
Marketing/ Executive board/
IT
sales/service management
26 % 28 %
Good Mediocre
29 % 31 %
Mediocre Good
37 % 28 %
Mediocre Good
Source: adesso SE | ki.adesso.de *Detailed evaluations on selected departments can be found at ki.adesso.de.
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Pleasing:
Almost 30 per cent
already rely on
further training
measures.
MEASURES
Opportunities
as far as the eye
can see
From new employees to external consultants,
from individual pricing to image recognition:
There are numerous ways to approach the topic
of AI or use cases that can be implemented.
As part of the survey, those responsible
assessed the degree of implementation in their
own company. One scenario on which 22 per cent
already rely is the recognition and understanding
of natural language. The use of AI components
in CRM systems is similarly widespread.
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DECISION-MAKERS CUSTOMERS
9% 5%
Not 23 % Not 28 % 14 % 17 %
conceivable Implemented conceivable Implemented Not Implemented
or being or being conceivable or being
implemented implemented implemented
38 % 35 % 43 % Use of external
Not Not Training existing Not
Hiring new consultants to
planned, planned, employees to acquire planned,
but we employees. but we but we evaluate and select
AI expertise.
might might might AI solutions. 26 %
consider consider consider Planed
this this this
30 %
Planed 32 %
Planed
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
14 % 18 % 17 % 20 % 15 % 16 %
Not Implemented or Not Implemented Not Implemented
conceivable being implemented conceivable or being conceivable or being
implemented implemented
Use of AI to
Use of AI prevent failures of Use of AI to avoid
to prevent fraud machines and plants customer churn
(fraud detection). (predictive (churn prediction).
29 % 27 % 28 %
Planed maintenance). Planed Planed
39 % 36 % 41 %
Not planned, Not planned, Not planned,
but we might but we might but we might
consider this consider this consider this
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
9% 18 % 14 % 15 % 13 %
Not Implemented Not Implemented Implemented or
conceivable or being conceivable or being 22 % being implemented
implemented implemented Not
conceivable
Use of automated Individual pricing
Use of AI marketing, campaign in real time based
in the existing and media planning on purchase history, 25 %
CRM system. based on real- social media Planned
time data. activities, etc.
31 % 32 %
42 % Planed 39 % Planned 40 %
Not planned, Not planned, Not planned,
but we might but we might but we might
consider this consider this consider this
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
9% 22 % 17 % 13 %
Not Implemented 18 % Implemented 23 % Implemented or
conceivable or being Not or being Not being implemented
implemented conceivable implemented conceivable
Recognition and
understanding of Recognition and Recognition and
23 %
natural language, for analysis of image analysis of video Planned
example, to classify content. content.
communication.
27 %
Planned
41 % 28 % 38 % 41 %
Not planned, Planned Not planned, Not planned,
but we might but we might but we might
consider this consider this consider this
Source: adesso SE | ki.adesso.de
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Faster:
CHATBOTS SPECIAL 88 per cent believe
that chatbots
reduce service-
Can you understand me? related waiting
times.
For some, it is one of the most practical applications
of AI technologies ever. For others, it signifies the
rebirth of annoying assistants like Microsoft’s Clippit
Office Assistant. There are countless opinions on
the subject of chatbots. Acceptance on the part of
the customers was one of the focal points of the
survey. And the approval ratings are high: Almost
80 per cent of respondents can imagine using a
chatbot in the form of a text chat. 62 per cent rate
their experience with such a system as good or better.
However, it depends on the particular application.
Only 41 per cent of respondents can imagine using a
chatbot to open an account or have done so already.
As an online shopping advisor, on the other hand,
such an application is seen as viable by 77 per cent.
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DECISION-MAKERS CUSTOMERS
6 % Out of 10 % 5%
the question One time 12 % Outstanding
28 % Bad
17 % 32 % Never 19 %
Rather Definitely Very good
not
28 % You have experience
Could you imagine How often have 26 %
Two to with a text chatbot:
communicating with you used a text three Mediocre
How would you rate
a text chatbot? chatbot already? times the conversation?
45 % 34 % 38 %
Generally yes Four times Good
or more
Source: adesso SE | ki.adesso.de
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DECISION-MAKERS CUSTOMERS
If you already have experience with a chatbot, where do you use such an offer?
50
47%
45%
40
30
20 21 %
16 % 15 %
13 % 14 %
10
7%
3%
0
Website of Website of Website of Website of Website of Website of Website of Website of Other
a dealer a telecom- a bank an energy an insurance a comparison a public a car dealer
munications provider company portal authority
provider
Source: adesso SE | ki.adesso.de
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taking 21 FOREWORD | MANAGEMENT SUMMARY | DEMOGRAPHICS | TOPICS | ASSESSMENT | POSITIONING | MEASURES | CHATBOTS SPECIAL | CLOUD SPECIAL 35
DECISION-MAKERS CUSTOMERS
4% 10 %
Already used it 33 % 18 %
Haven’t used 23 % Haven’t used Already used it
it yet, not Already used it it yet, not
conceivable conceivable
37 % Could you imagine
Could you imagine
Could you imagine Haven’t using a chatbot to
using a chatbot for
using a chatbot to open used it make an appointment
advice during online
an account? yet, but with a public
conceivable shopping?
authority?
59 % 44 % 72 %
Haven’t used it yet, Haven’t used it yet, Haven’t used it yet,
not conceivable but conceivable but conceivable
Source: adesso SE | ki.adesso.de
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taking 21 FOREWORD | MANAGEMENT SUMMARY | DEMOGRAPHICS | TOPICS | ASSESSMENT | POSITIONING | MEASURES | CHATBOTS SPECIAL | CLOUD SPECIAL 36
DECISION-MAKERS CUSTOMERS
6% 3% 4% 2%
Does not 9% Does not Does not Does not
apply Does not apply really apply apply
17 % really apply
27 %
Does not Applies fully
really
apply
43 %
Applies 33%
Chatbots reduce Applies Chatbots ensure
Chatbots make it fully
service-related somewhat that customer service
easier to find
waiting times. is available around
information.
the clock.
61%
45 % Applies
Applies fully
50 % somewhat
Applies
somewhat
Source: adesso SE | ki.adesso.de
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taking 21 FOREWORD | MANAGEMENT SUMMARY | DEMOGRAPHICS | TOPICS | ASSESSMENT | POSITIONING | MEASURES | CHATBOTS SPECIAL | CLOUD SPECIAL 37
DECISION-MAKERS CUSTOMERS
1% 2% 7%
15 % Does not Does not Does not
Does not apply apply apply 16 %
really 19 % Applies fully
apply Does not 34 %
37 % really 31 % Does not
Applies fully apply Applies really
fully apply
The biggest
The biggest hurdle The biggest hurdle
hurdle with chatbots:
with chatbots: with chatbots:
The application does
The application knows The statements are
not understand my
too little. not reliable.
request.
43 %
47 % 48 % Applies
Applies Applies somewhat
somewhat somewhat
Source: adesso SE | ki.adesso.de
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taking 21 FOREWORD | MANAGEMENT SUMMARY | DEMOGRAPHICS | TOPICS | ASSESSMENT | POSITIONING | MEASURES | CHATBOTS SPECIAL | CLOUD SPECIAL 38
CLOUD SPECIAL
Cloudy with the prospect of AI
The technology behind many other technologies –
Cloud offerings also play this role in the AI environment,
as is confirmed by a considerable number of interviewees:
57 per cent of companies that already have experience with
AI applications rely on cloud solutions in this environment.
This is six percentage points more than in the 2020 survey.
And the boom continues: Just under 50 per cent are planning
to relocate (further) AI solutions or have already initiated this.
Traditionally, many managers see advantages in terms of
costs and – closely linked to this – in the associated reduced
investment in their own infrastructure. With regard to AI, the
possibility of obtaining preconfigured applications via cloud
offers is an added incentive. For 76 per cent of decision-makers,
this represents the central cloud advantage. In contrast, the data
protection guarantees of cloud providers are not very convincing.
62 per cent see this as the biggest hurdle in the cloud arena.
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taking 21 FOREWORD | MANAGEMENT SUMMARY | DEMOGRAPHICS | TOPICS | ASSESSMENT | POSITIONING | MEASURES | CHATBOTS SPECIAL | CLOUD SPECIAL 39
DECISION-MAKERS CUSTOMERS
20 %
15 % Implemented or
Not conceivable being implemented
If so, what do you use
cloud solutions for?
Does your
company plan to
43 % Do you already rely on 57 % move (more) AI
No cloud solutions? Yes 87 % 49 % applications to the
To store To obtain cloud in the next
data. applications. 12 months?
36 % 29 %
Not planned, Planed
but we might
consider this
Source: adesso SE | ki.adesso.de
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taking 21 FOREWORD | MANAGEMENT SUMMARY | DEMOGRAPHICS | TOPICS | ASSESSMENT | POSITIONING | MEASURES | CHATBOTS SPECIAL | CLOUD SPECIAL 40
DECISION-MAKERS CUSTOMERS
4% 7% 9%
Does not Does not Does not
apply apply apply
20 % 22 % 17 %
23 % Applies fully Applies fully
Does not Applies fully
really
apply 26 % 29 %
Does not Does not
Benefits of really Benefits of really Benefits of
apply apply using the cloud:
using the cloud: using the cloud:
Obtain out-of-the-box little need for an own lower costs compared
AI solutions. infrastructure. to on-premises
operation.
45 % 45 %
Applies Applies
53 % somewhat somewhat
Applies somewhat
Source: adesso SE | ki.adesso.de
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taking 21 FOREWORD | MANAGEMENT SUMMARY | DEMOGRAPHICS | TOPICS | ASSESSMENT | POSITIONING | MEASURES | CHATBOTS SPECIAL | CLOUD SPECIAL 41
DECISION-MAKERS CUSTOMERS
13 % 15 % 14 %
Does not Does not Does not
apply 20 % apply 13 % apply 17 %
Applies fully Applies fully Applies fully
Hurdle for
Hurdle for Hurdle for
cloud usage:
25 % 34 % cloud usage: 27 % cloud usage:
Does not inadequate data Does not Does not
vast and confusing lack of internal
really protection really really
offering. know-how.
apply guarantees. apply apply
42 % 38 % 42 %
Applies Applies Applies
somewhat somewhat somewhat
Source: adesso SE | ki.adesso.de
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taking 21 FOREWORD | MANAGEMENT SUMMARY | DEMOGRAPHICS | TOPICS | ASSESSMENT | POSITIONING | MEASURES | CHATBOTS SPECIAL | CLOUD SPECIAL 42
Seeing processes differently – building systems differently
DISCOVERING USE CASES BUILDING AI SYSTEMS FINDING PROFESSIONALS
Abstract mind games will not help you AI applications are the result of flawlessly We have over 20 years of experience as
to see the potential of AI. But our use planned and implemented projects. However, an IT service provider when it comes to
cases will – from chatbot to text analysis, these systems pose different challenges artificial intelligence. We can draw on tools,
from automated sales to automated to developers than traditional information procedural models and processes that match
communication processes. systems. This has an impact on the way your goals and meet your requirements.
Take a look at what AI is changing in projects are structured, and it impacts the Our AI professionals are familiar with current
the here and now: in the world of football, level of expertise required of those involved. technologies and know in detail how to
in the car, in business – and before long, Our ‘building AI-based systems’ process develop business models and applications
in your company. model is our answer to these challenges. based on these.
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adesso SE
Adessoplatz 1
44269 Dortmund
GERMANY
T +49 231 7000-7000
F +49 231 7000-1000
E info@adesso.de
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