GUIDING PRINCIPLES FOR THE SHED VENDORS 2018 - Dallas Farmers Market
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2018
GUIDING PRINCIPLES FOR
THE SHED VENDORS
1Table of Contents
I. ABOUT THE MARKET ........................................................................................................... 3
II. VENDOR ELIGIBILITY ...................................................................................................... 4
III. APPLICATION PROCESS ................................................................................................... 4
IV. APPROVAL OF VENDORS AND PRODUCTS .................................................................. 5
V. VENDOR TYPES AND CATEGORIES................................................................................... 6
VI. VENDOR REQUIREMENTS ............................................................................................... 6
VII. GENERAL VENDOR RULES .............................................................................................. 8
VIII. CONTACT INFORMATION .......................................................................................... 12
IX. COMPLAINTS AND GRIEVANCES................................................................................. 13
X. ATTACHMENTS .................................................................................................................... 14
FEE SCHEDULE: ........................................................................................................................... 14
RESOURCES: ................................................................................................................................. 14
The Dallas Farmers Market (DFM) has set forth these Guiding Principles to govern the
administration, operation and management of The Shed. In addition to these Guiding
Principles contained herein, The DFM has a City of Dallas Farmers Market Permit
regulated by Chapter 42A and Chapter 20A of the Dallas City Code of Ordinances. The
DFM will implement and enforce all rules, and may change, delete or modify The Shed
Guiding Principles at any time. The DFM reserves the right to refuse vendor space to, as
well as suspend and/or expel, violators of these rules, and/or local state, or federal laws
and/or laws and ordinances.
2I. ABOUT THE MARKET
WELCOME: The Dallas Farmers Market welcomes all applicants that meets the
standards of the rules and regulations set forward for 2018.
MISSION: The Dallas Farmers Market exists to cultivate a healthier, more
sustainable lifestyle for all of North Texas through the promotion, availability
and appreciation for locally produced quality food.
HISTORY: Once a humble horse-and-wagon wholesale business, the Dallas Farmers
Market has grown with the city and turned into a farmers market for farm-direct
vegetables, dairy and more. As Dallas began to flourish in the late 19th century,
farmers came to sell in various locations around the city from their wagons. Soon, the
intersection of South Pearl Expressway and Cadiz Street became the hub of a thriving
farmers/ranchers street shop with produce, chickens, pigs, eggs and goats were all
sold to the people of North Texas. As the city grew, so did the demand for farm-direct
produce and meat. By 1941, the site was officially sanctioned as a municipally owned
and operated market and the first shed was established. The Shed is that original
shed.
The City of Dallas entered an agreement with a private entity to manage the Dallas
Farmers Market where the focus is to ensure fair and consistent management and
clearly communicated processes to enhance the vendor and customer experience for
a sustainable farmers market into the future. Continual improvements are a
combination of increased diversity and uniqueness of vendors with a focus on
producers, growers and makers.
THE MARKET: In 2016, the Dallas Farmers Market opened The Market, the
26,000 sq. ft. artisanal food hall with shops and restaurants at 920 S Harwood Street.
The Market is the newly renovated indoor shed 2 that was built in the early 90’s.
These Rules and Regulations pertain only to The Shed outdoors. CBRE/UCR is the
leasing company for The Market.
THE SHED HOURS: Open rain or shine during dates and hours, however closed on
Christmas and New Year’s Day.
Friday 10am – 3pm
Saturday 9am – 5pm
Sunday 10am – 5pm
3THE REGIONAL WHOLESALE MARKET: The historic ‘night market’ for
farmers, growers and wholesale produce dealers to sell to the public, farm stands,
restaurants, chefs, produce companies and schools/hospitals. This market is open rain
or shine, however closed on Christmas and New Year’s Day. Open Sunday 9pm to
Monday 9am and Thursday 9pm to Friday 9am. This is a separate farmers market
choice when choosing a market at the end of the application process. A produce
farmer can choose to sell both at the Dallas Farmers Market 2018 and the Regional
Wholesale Market 2018.
II. VENDOR ELIGIBILITY
The Farmers Market shall be operated as a marketplace for “local farmers” and “farm
merchants and vendors”. “Local farmer” means a person who makes or intends to
make a substantial portion of his or her income from farming. A local farmer must
have ownership or leasehold rights to the land being farmed during the entire growing
season, from April 1st – August 31st or must have use rights pursuant to a government-
sponsored or non-profit program whose purpose is to aid farmers in full-time farming
endeavors. A local farmer must also possess all required permits and/or licenses.
“Farm merchants and vendors” means those, other than local farmers, who grow,
produce or resell farm products or who prepare, make or fabricate homemade or locally
produced foods, beer, wine, clothing, art, sculpture, jewelry, knick-knacks and similar
products.
FARMERS AND RANCHERS: A farmer/rancher who grows, raises, or produces
agricultural products and may be a sole proprietorship, a partnership, non-profit or
corporation that owns or leases land. Includes family members and employees who
assist in the production or sales/marketing of the farm direct products, including
THEIR produce, meats, dairy, cheese, honey, grains and plants and cut flowers and
value-added products. Off season, September 1st to March 31st, high quality non-
local produce purchased from a farm and signed appropriately will be allowed in
order to provide an abundance of produce during the time of year when not as many
farmers are producing (Produce must be sourced from Continental US only). Both
Farmers and Farm Reps may sell non-local produce during this time frame. The
Dallas Farmers Market recognizes that farmers and ranchers may not be able to
attend all markets due to time and product availability restraints. Therefore, there
are a select few FARM REPRESENTATIVES each year to represent farm direct
produce under the direct purview of the DFM.
ARTISAN FOOD PRODUCERS: Anyone who creates from scratch food products,
including prepared to serve on site (ready to eat) foods. Priority for approval is to
those that create a value-added food product sourcing directly from local farmers and
ranchers. Examples: Herbs, Coffee roasters, pickles and canned goods, fermented
4products, breads, pastries, pastas, sauces, spices and herb blends, cultural foods, non-
alcoholic drinks and mixes. Please contact the DFM Administration with questions
about products.
ARTS AND CRAFTS: Anyone who creates and makes by hand a quality and unique
product. All products will be produced by the person applying for the Dallas Farmers
Market.
III. APPLICATION PROCESS
REGISTER IN MANAGE MY MARKET - Prior to selling at the Dallas Farmers
Market, all vendors must submit an online application by registering through the
website and be approved by the Dallas Farmers Market Administration. Click here
for the link to register on ManageMyMarket. A vendor with different businesses will
submit a separate application for each business for a separate approval and space.
5Applications may be submitted at any time and are valid for that calendar year. Vendors
will submit an application every year, pay the processing fee, and will be evaluated for
approval based on adherence to the Rules.
APPLICATION FEE- The yearly application processing fee is $30 and must be paid
for consideration as a vendor. The application processing fee is non-refundable and
does not guarantee approval to sell.
PROCESSING APPLICATIONS – The Dallas Farmers Market Administration
reviews newly completed applications on Sundays. Farmers and Ranchers are
contacted first as the farmers market has a “farmer first” policy. Applicants can look
up the approval process (received (application submitted), pending (application fee
paid), waitlisted, approval or declined) in their ManageMyMarket account.
Communication will begin for those that are tagged as prospects and samples and
permits will be requested. It usually takes a few weeks to process applicants.
IV. APPROVAL OF VENDORS AND PRODUCTS
ACCEPTANCE CONSIDERATIONS – The Dallas Farmers Market has criteria for
approval of vendors and products:
• Completed application online in ManageMyMarket with paid
application processing fee.
• Read all the Rules and Regulations for understanding and adherence to the
mission and rules and regulations.
• Producer of the products in application according to the rules and regulations.
• Uploaded all applicable permits, license and certificates for the retail sale of
the vendor’s products at the DFM. This does not include the Dallas Consumer
Health Division permit, as it cannot be issued without an approval letter from
the DFM. Expectation will be that the applicant has determined if the product
they are selling will require this permit.
• Priority is given first to farmers and ranchers, then products made with local
farm products, unique and unusual products and attractive displays and
signage.
• Ability to be a positive communicator with customers, DFM staff and vendor
to educate and promote others about the values and belief of the DFM.
• Space availability and overall mix and percentage of vendors and products.
• A copy of the Certificate of Liability Insurance with the DFMarket 1 as
additionally insured before attending the first market day.
6V. VENDOR TYPES AND CATEGORIES
FARMER/RANCHER - A person who grows and/or produces an agricultural
product, that is usually edible, such as produce, meats, dairy, cheese, honey, grains
and plants and cut flowers and value-added products. Value-added products can also
be approved if not over 25% of entire booth offerings. The farmer/producer has
ownership of, or financial and/or productive responsibility to the land being farmed
during the growing season. The DFM Administration, or designee, will conduct a
farm visit for inspection to determine if the farmer/producer is involved in the
production of farm products. The farmer/producer is required to display signage of
name of farm, growing method and specific farm location. Floral - A person who
grows and sells cut flowers, plant baskets, transplant starts and bouquets. Must have
the appropriate Texas Agriculture Dept. Nursery Floral License.
FARMER REPRESENTATIVE –A DFM selected person who represent farm
direct produce under the direct purview of the DFM Administration. Outside farmer
sourcing must be in constant coordination with the DFM Administration and
disclosed with farmers’ names, contact information, and weekly receipts for
verification. There will be restriction of produce that is in direct competition with the
farmers selling what they have grown on the weekends from April 1st – August 31st.
Signage of farm name, growing method, location, item and price will be used at all
times.
ARTISAN FOOD- A Person who prepares, produces, and packages a specialty food
and beverage product, usually by hand or traditional methods. (See vendor eligibility)
ARTS AND CRAFTS – Anyone who creates and makes by hand a quality and
unique product. All products will be produced by the person applying for the Dallas
Farmers Market.
VI. VENDOR REQUIREMENTS
INSURANCE REQUIREMENTS – All DFM vendors must carry a Certificate of
Liability Insurance with the DFMarket 1, LLC additionally insured. Risk
management and safety of the vendors, staff, and customers is of high importance.
Vendors at the Dallas Farmers Market are responsible for carrying liability insurance
on their business with a minimum of $1M with the “DFMarket1, LLC” as additional
insured. The indemnity and release of liability is in the terms of agreement that all
applying vendors must sign and submit with application.
7Check with your current insurance provider. As a suggestion only,
www.farmersmarketinsurenow.com or www.fliprogram.com are a couple of sources
for a business liability insurance policy for farmers market vendors.
FARM/RANCH VISITS – The DFM Administration will make an initial visit to the
farms and ranches during normal day hours. Farm visits are scheduled prior to the
day of the visit. Additional follow up visits may be necessary with season changes or
additional fields or herds.
PRODUCT VALIDITY – The DFM Administration may at any time question the
validity of any product sold at The Shed. A proof of product’s origin, a visit to the
production location, and/or additional proof of validity may be requested.
APPROPRIATE PERMITS, CERTIFICATIONS AND LICENSES - It is the
vendor’s responsibility to know and obtain the permits needed to sell at The Shed.
See list of resources for contact information. All permits, certificates, licenses and
the Certificate of Liability Insurance with DFMarket 1, LLC must be uploaded into
ManageMyMarket.com account.
SALES REPORTING – It is the vendor’s responsibility to report sales in
ManageMyMarket on a weekly or monthly basis. This will only be collated as an
average and mean report for the entire market and will never be released on an
individual business basis. This information will be helpful in marketing evaluations
and future planning for the Dallas Farmers Market vendors.
DALLAS FARMERS MARKET PERMIT issued by the Dallas Consumer
Health Division -Vendors that will be sampling, including cutting produce, and/or
preparing and serving on site will be required to have a Farmers Market Permit from
the Dallas Consumer Health Division. Contact the Dallas Consumer Health Division
for requirements for potentially hazardous food, food handling certification,
sampling, and manufacturing license. Click here for FM Permit Guidelines.
Dallas Consumer Health Division
7901 Goforth Road
Dallas, TX 75238
(214) 670-8083
Matt Cloninger
www.dallascityhall.com
8FOOD MANUFACTURE LICENSE – Obtained from the commercial kitchen
(commissary) where the product is made.
FOOD HANDLERS CERTIFICATION – Requirement for the Cottage Food Law.
SALES TAX NUMBER- Some vendors may be responsible for sales tax, if required
by the State of Texas, and collecting and paying any sales tax that may be assessed on
their products. The vendor shall be responsible for filing any and all returns required
by the State of Texas with respect to sales tax collection.
VII. GENERAL VENDOR RULES
FEES AND PAYMENTS:
Application Processing Fee - $30 and must be paid for vendor and
returning vendor consideration. Please note the application fee is non-
refundable and does not guarantee approval to sell at the Dallas Farmers
Market.
Fee Schedule - See attachment
Late Fee for Payments - $10 per vendor stall/day will be invoiced for
payments made after midnight on Wednesday night.
Fee for Rule Infraction - $10 fine will be invoiced for disregard for these
2018 Guiding Principles. The fine will need to be paid before the next
market day. Five fines will be allowed in one year before reevaluation of
vendor status.
Payments
a. Payments of all fees will be due upon receipt of invoice and must be paid
to operate as vendor. Must be paid in full by Wednesday at midnight each
week or a late fee will be added for each day not paid.
b. All fees are non-refundable. Vendors must let DFM Admin know what
days they are paying for in advance. Credits are not given for missed
days. DFM Admin will work with vendors in emergency situations.
c. Fees may only be paid online through the Manage My Market system.
Manage My Market accepts payments via PayPal. PayPal accepts
credit/debit cards, as well as PayPal account payments.
d. All rates and fees are subject to change during the year. Dallas Farmers
Market Administration will make every effort to ensure that all vendors
are made aware of upcoming fee changes.
e. Payment of all fees are required as a condition of operation.
9OPERATING RULES:
VENDOR DISPLAYS
a. Vendor space displays must be assembled in a manner that allows clear, visible
access to adjoining stalls. All signage and displays must be attractive, of good
quality, and look professional, subject to the discretion of Dallas Farmers Market
Administration. Seek approval for displays that are outside the normal table, display,
and sign.
b. The 10x10 canopy must have 25lb. weight on each of the four canopy legs. All
weights must be fastened to the canopy and approved.
c. Tables must have a base spread and locking legs. Dallas Farmers Market will inspect
for overloading and condition.
d. Display products are to be within the designated vendor space.
e. A-frame sign must be within 10x10 vendor space and not in the walkway, so they do
not interfere with customer flow.
f. Only tape may be used to secure displays/signs to The Shed property and removed
when vendor leaves.
GOOD HOUSEKEEPING
a. Vendors shall keep vendor spaces in a neat, clean, and sanitary condition.
b. All places where food is stored, sold, sampled, or handled in the Dallas Farmers
Market shall be maintained and operated in a sanitary manner in accordance with the
requirements of all applicable local, state, and federal regulations
c. No smoking is permitted within 150 feet of all buildings on Dallas Farmers Market
property.
d. Vendors must remove all booth generated trash and recycling at the close of the
market day.
e. The Dallas Farmers Market –The Shed trash cans are for customer use only.
f. Animals are allowed in vendor stalls only with permission of Dallas Farmers Market
Administration.
g. Vendors shall not wash down or pour out water onto sidewalks, common areas, or
aisles.
BUSINESS CONDUCT
a. Vendors are required to be in attendance on their committed market days, exceptions
need to be communicated to the DFM Administrations prior to the start of the market.
b. All vendors are required to set up each market day 30 minutes prior to advertised
start time. Late arrival will need to alert DFM Administration and hand cart products
and displays from designated parking.
10c. All vendors are to remain open during market times, so bring enough product to
cover the times.
d. Vendors will completely close within one hour from advertised market close time.
e. Vendors selling the next day may secure vendor space for the evening at their own
risk.
f. Vendors may only sell within the space designated to them by Dallas Farmers Market
Administration. Standing in front of spaces hawking customers and pushing samples
will not be allowed.
g. Vendors may not sublet or trade vendor spaces.
h. The DFM Staff is held to a standard not to accept gifts or food from vendors.
Discounts are acceptable. Refrain from giving free products to DFM Staff.
VEHICLES
a. Vehicles are not allowed to drive or park on any of the brick paved surfaces or under
The Shed at any time.
b. Unloading of vehicles must be complete within ½ hour of market start and end time.
No moving vehicles on The Shed grounds while the farmers market is open.
c. Vehicles are to be parked in the parking lot designated by Dallas Farmers Market
Administration after they have been unloaded.
d. Vehicles must be approved to be parked directly behind vendor spaces on the north
and south sides of The Shed.
BEHAVIOR AND CUSTOMER SERVICE
a. Vendors are an extension of the Dallas Farmers Market and will at all times maintain
a positive, kind and respectable presence on the premises to customers, other
vendors, employees and DFM staff.
b. The Dallas Farmers Market is committed to providing a space that is free from
harassment, in any form and does not allow discrimination.
c. No vendor or their agent shall be under the influence of illegal drugs or intoxicated
while selling at the Dallas Farmers Market.
d. Children must remain in vendor space and not disturb others
e. No vendor at the Dallas Farmers Market shall enter into any price agreement or join
any organization for the purpose of raising or fixing abnormal or artificial prices of
products.
f. Music played in vendor spaces will be for listening enjoyment of that said vendor.
g. Customer and vendor complaints that cannot be resolved amicably shall be
immediately referred to Dallas Farmers Market Administration for mediation. (see
IX. Complaints and Grievances)
h. Attire and grooming must be neat, clean, and appropriate for the work being
performed at the Dallas Farmers Market – The Shed
11EMPLOYEES
a. Vendors may have employees or agents selling their products that are included in the
application. Please notify DFM Administration if that person(s) changes.
b. All vendors are responsible for the actions of their employees.
c. Vendors will not encourage, invite, or hire individuals at the Dallas Farmers Market-
The Shed that are undesirable to the customers.
PRODUCT QUALITY STANDARDS
a. Products will be approved according to a list of priorities for each market day.
Higher priority is given to producer made products, organic/natural, quality,
packaging, locally sourced ingredients, and mix of products on any given farmers
market day.
b. It is the responsibility of each vendor to warranty, refund or exchange merchandise
that is unsatisfactory to a customer.
c. All pre-packaged products must be labeled and have weight and measure
declarations.
d. All products must be identified by a sign that states price, farm of origin, city and
state of origin.
e. All products shall be sold at a standard weight and measure. Produce may be sold by
the pound, provided scales are certified by the Texas Department of Agriculture
(TDA); otherwise produce may be sold by the piece, pint, quart, peck, or another
generally accepted measure of quantity. All vendors are required to have the
vendor’s business cards/name and contact posted in a place where the customers
have access.
INCLEMENT WEATHER POLICY
Recognizing it is the responsibility to provide a venue for farmers and vendors to sell their
products, it is also our responsibility to ensure a safe market environment. The DFM
Administration will make decisions to alter market times based on weather reports and on site
market conditions. It is the authority of the DFM Administration to close a market early, open a
market late, or cancel a market day due to severe or inclement weather. Farmers and vendors will
be notified in a timely manner by email. During inclement weather events, it is up to the
individual vendor to make a decision about whether or not to attend farmers market that day if the
market remains open.
12VIII. CONTACT INFORMATION
Dallas Farmers Market – The Shed
920 S. Harwood St.
Dallas, TX 75201
info@dallasfarmersmarket.org
214-664-9110
Security (24 HOUR) and Courtesy Office: 214-878-1619
DFM Administrative Office
Open Daily, 8am – 4pm.
The Dallas Farmers Market does not accept postal mail on behalf of vendors. Any
and all mail addressed to vendors will be returned to sender.
Staff Directory
Name Position E-mail Address
Nancy Barber Director of The Dallas Nancy.Barber@SpectrumProp.com
Farmers Market
Beth Clem Market and Shed Beth.Clem@DallasFarmersMarket.org
Manager
Assistant Market
Nick Hammett Nick.Hammett@DallasFarmersMarket.org
Manager
Market and Shed Office
Shonna Rae Sorrell Manager Shonna.Sorrell@DallasFarmersMarket.org
Derrick Ducking Advisory Consultant Derrick.Ducking@DallasFarmersMarket.org
U.S. Security Associates
Security is on site 24 hours a day, 7 days a week. For security issues and locked
restrooms, please call 214- 878-1619
12IX. COMPLAINTS AND GRIEVANCES
COMPLAINT PROCESS – Vendor or customer may file a complaint in writing to
the DFM Administration, if they suspect a vendor is violating market rules and
regulations. Complaints will need to be in writing to the Director of Market
Operations and should include the complainant’s name and phone number and the
complaint pertaining to quality, conduct, or unfair practices of a vendor or DFM staff.
DFM Administration will follow up with a visit to determine compliance. If the
complaint is not remedied to the satisfaction of the DFM Administration, a written
warning will be given to the offending vendor with the expectation that it will be
remedied. A second complaint may result in a brief intermission from selling at The
Shed. A third complaint will result in a 90 day suspension and/or permanent removal
from The Shed.
GRIEVANCES - All vendors agree that they understand and agree to the DFM Shed
Rules and Regulations as part of the application process. In the case of a fine,
suspension or termination, a written notice of the action to be taken will be provided
to the vendor. The vendor may appeal, in writing, the action to be taken within 5
days prior to becoming effective. Any vendor may also file a grievance in writing
with the DFM if they believe any DFM staff is violating the Rules and Regulations.
The response to the grievance will be provided in writing to the vendor by DFM
within 30 days of the appeal. All grievances will be sent to Dallas Farmers Market
office, 920 S. Harwood St, Dallas, TX 75201.
13X. ATTACHMENTS
FEE SCHEDULE:
The Shed Fees
Daily Fees - The Shed Amount
Farmer/Producer $10
Farmer Representative November - March $25
April - October $35
Food Artisan November – March $35
April - October $50
Corner Booth November – March $50
Crafts and Artisans
April - October $75
Arts and Crafts November – March $35
April – October $50
Electricity - 110V $10
Electricity - 220V $15
Late Payment Fee (Per Space, Per Day) $10
Trucks/trailer Overnight (farmers exempt) $20
10% Discount on vendor spaces, if paid monthly
½ off Friday fee, if paid for both Saturday and Sunday
Other Fees Amount
Annual Processing Application/Membership Fee $30
Fines for Rule Infraction (up to $50 before evaluation of
vendor status) $10
DFM Produce Signage (15 Signs) $10
Instructor-led Field Trip ($6/person) $6
14RESOURCES:
Dallas Farmers Market Permit (sampling and cooking on site)
Dallas Consumer Health Division
7901 Goforth Road
Dallas, TX 75238
(214) 670-8083
Matt Cloninger, supervisor
www.dallascityhall.com
Nursery and Floral License:
Texas Department of Agriculture (TDA)
P.O. Box 12847
Austin, TX 78711
(512) 463-7476
(800) TELL-TDA (835-5832)
https://texasagriculture.gov/RegulatoryPrograms/PlantQuality/NurseryFloral.aspx
Fax: (888) 223-8861
www.agr.state.tx.us
State Retail Food Division
1100 West 49th Street
Austin, TX 78756
(512) 719-0232
Fax: (512) 719-0262
www.tdh.state.tx.us
Texas Cottage Food Law
http://texascottagefoodlaw.com/
Texas Retail Sales Tax
https://www.comptroller.texas.gov/taxes/sales/
Dallas Farmers Market Friends
The Dallas Farmers Market Friends, established in 1991, is organized exclusively for charitable,
civic, agricultural and social purposes. The Dallas Farmers Market Friends focuses on promoting
and expanding the community awareness and utilization of the Dallas Farmers Market, as well as
raising of funds for the preservation, promotion, and re-development of the Dallas Farmers
Market. The Dallas Farmers Market Friends is organized as a 501-C3 charitable group.
156333 E Mockingbird Lane
#147, PMB 695
Dallas, TX 75214
(214) 741-1088
www.dfmfriends.org
dfmfriends10@gmail.com
Texas Organic Farmers & Growers Association (TOFGA)
PO Box 48
Elgin, TX 78621
(512) 656-2456
www.tofga.org
admin@tofga.org
Go Texan - http://www.gotexan.org/
Local Harvest - http://www.localharvest.org
Farmers Market Coalition - https://farmersmarketcoalition.org/
Growing for Market – Selling at a Farmers Market
file:///C:/Users/Parc%20Place/Downloads/SellingAtFarmersMarkets2010.pdf
USDA Grants and Opportunities- https://www.ams.usda.gov/services/grants
National Center for Appropriate Technologies - https://www.ncat.org/
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