INFORMATION Italian Festival of Arizona 2019 Sponsorship & Vendor Information All Rights Reserved
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2019 SPONSORSHIP
INFORMATION
Italian Festival of Arizona
2019 Sponsorship & Vendor Information
All Rights Reserved
Table Of Contents • About • Events & Attractions • Press & Media • Sponsorship Levels and Branding
The 6th annual Italian Festival of Arizona is a two day show celebrating Italian culture, music, food and commerce. Visitors will enjoy authentic Italian cuisine, live music, and can purchase Italian hand- crafted items from our vendors. The event opens a window on Italian culture, past and present, through music, arts, food, drinks, and more! We anticipate over 15,000 attendees in 2019! Why support the Italian Festival: By supporting the Italian Festival, you, your family, or business is giving back to the community. Such giving helps the community as a whole to thrive and in the end, benefits the giver as well. It brings focus to the important contributions the Italian community has made in the State of Arizona. Let’s share their experience: The following is feedback from vendors who participated in our previous Ital- ian Festivals. “I have been to the first three Italian Festivals. It has been always very well organized and attended. We have seen visitors growing in numbers every year. In 2016 we could not make enough bread and pizzas. We will be back in 2017”, - Fabio Ceschetti, owner of Fabio’s on Fire. “Once I stepped in the Festival, I immediately felt like I was at home, my Italian home. Everything looked exactly like an Italian Sagra (festival). Every vendor was happy to be there to showcase their products in the gorgeous, festive and colorful environment. All the visitors were excited to finally have an event focused on the Italian culture in Arizona and my booth was always full with people wanting to know more about taking a trip to Italy” – MariaLaura Boldini Creal, Fantastica Italia- Customized Vacations “Your Italy Travel Specialist”. “I have been to the Italian Festival every year. It has been always very, very well organized. We also had everything needed to support our restaurant sales, it was quite incredible. The attendance was fantastic. We will be at the next one” – Angiolo Livi, Chef and Owner, Avanti Restaurant “The attendance was really very good, we had people lining up for the two days to taste our different products. We were handing samples out without a moment of rest. Our sales were really good. We will be back next year” - Sogno Toscano, Olive Oil Distributor. “Thank God there is finally an Italian Festival to preserve culture here in Arizona. The Arizona Italian Festival was the perfect atmosphere to sell my product. It was a captive audience in a gorgeous set- ting. We look forward to participating in the festival for years to come as this will only keep getting bigger” – Michael Ennio Tassoni. Tassoni Enterprises.
Experience: Italian Culture Be transported to an Italian “piazza” where the celebration begins Saturday morning with Italian mu- sic, wine tasting in the grotto, and delicious Italian bites from local Italian bistros. Stroll along the ex- hibits while shopping for hand crafted items. Visit the stands of Italian businesses that bring authen- tic products to the valley and keep Italian Traditions alive. Learn how to make handmade pasta and enjoy the different type of Italian Pizzas crafted by the “Pizzaioli”. Destination: Old town Scottsdale Scottsdale Southbridge (Stetson to Marshall Way) and Soleri Bridge, 7121 E Stetson Dr., Scottsdale, AZ 85251 It is the ideal location to host vendors, sponsors and attendees for an Italian weekend like no other. Due to the overwhelming response from the public and expansive media coverage surrounding the event, the 6th Annual Italian 2019’s event will feature more entertainment, more events for guest to enjoy different aspects of the festival. The entertainment on the main stage will have easy view ac- cess for the visitors to enjoy. Old Town Scottsdale is the place to be and be seen. The event will draw from the local traffic in addition to the bringing in attendees from the greater Phoenix area and out- side the great State of Arizona. Presented By: The Italian Association of Arizona The Italian Association (IA) is a private, non-profit 501(c)(3), non-political membership organization open to the Italian and American Community of Arizona and to the students of Arizona’s Universities that have an interest in developing their understanding and knowledge of Italy. The IA objective is to provide its members with a broad range of services to support their business, to facilitate communications and exchanges between members, to help accelerate their expansion plans and to promote Italian culture. Our vision is to be able to gather in time the necessary financial resources to create an “All Italian Center” (Cultural Center) with services in support of the Ital- ian/American Community of Arizona. In a few words, we want to create Arizona’s very own Little It- aly. The Italian Association hosts multiple events, offers business networking opportunities and de- velops opportunities for Italian businesses here in Arizona.
EVENTS & ATTRACTIONS
2019 6th Annual Italian Festival:
Saturday February 23rd, 11AM-9PM
Sunday February 24th,
11AM-5PM
Scottsdale Southbridge and Soleri Bridges,
7121 E Stetson Dr.,
Scottsdale, AZ 85251
Festival Highlights:
o Wine Garden
o Beer Garden
o Espresso Bar
o Food from Italian Restaurants
o Live Music Performance from Italy
o Opera Performances
o Sbandieratori Group from Italy
o Face Painting
o Kids Activities
o Pasta Eating Contest
o Pizza throwing contest
o Cooking Demonstrations
o And more
Press & Media:
The Italian Association has employed Jennifer Kaplan, owner of Evolve Public Relations and
Marketing to promote the Festival on local TV, Radio, Print and Online. The various media
outlets include, but not limited to, Arizona Republic, Arizona Foothills, So Scottsdale Maga-
zine, iheart and CBS radio, all the major local TV networks (Fox 10, Channel 3, NBC 12 and
ABC 15). They will also be supporting Internet Marketing and Social Media, which include
but not limited to, Groupon, Living Social, and Facebook.
Sponsorship:
Be a part of the 6th annual Italian Festival. We request your sponsorship for the Italian Festi-
val, and we propose a long-term partnership to support Italian Culture & Commerce here in
the valley. We estimate that pre-event promotions will reach over 200,000 people through
extensive email, media, and online campaigns, as well as the festival’s promotional materi-
als, media, website, email blasts, banner signage, and vendor booths.
For more information, please contact Italian Association at:
Info@ItalianAssociation.orgSPONSORSHIPS LEVELS
Diamond Exclusive Partner $10,000
• Company logo on official festival flyer & poster and post cards. (30,000+ cards to be distributed at Talking
Stick resort Arena)
• Banner ad in all email marketing campaigns
• Banner ad on Italian Association and Festival Websites (6 months post festival)
• Mentioned in all online advertising i.e. Groupon ticket sales (100K plus impression)
• Banner on side of festival main stage
• Banner at VIP tent and Italian Museum
• Supporting Partner Recognition (via announcements) at festival
• Company Logo in our Monthly Newsletter / Email blasts. (12 month period)
• Corporate Banner (3-4 banners) with business logo displayed at Festival
• Company Logo included on all media press releases
• Company Logo included in flyers, handouts and bill boards at the festival
• Display corporate banner on all social sites and online medium for a period of 6 months after the festival
• 10 x 10 Booth Space at festival
• 50 sponsor festival passes (admission to festival)
• 5 VIP Tent passes
Platinum Partner $5000
• Banner ad in all email marketing campaigns
• Banner ad on Italian Association and Festival Websites (3 months post festival)
• Mentioned in all online advertising i.e. Groupon ticket sales (100K plus impression)
• Supporting Partner Recognition (via announcements) at festival
• Company Logo in our Monthly Newsletter / Email blasts. (12 month period)
• Corporate banner at Italian Museum
• Corporate Banner (2 banners) with business logo displayed at Festival
• Company Logo included on all media press releases
• Corporate logo included in flyers and handouts
• Display corporate banner on all social sites and online medium for a period of 3 months after the festival
• 10 x 10 Booth Space at festival
• 50 sponsor festival passes (admission to festival)
• 5 VIP Tent passes
Gold Partner $3000
• Banner ad on Italian Association and Festival Websites (3 months post festival)
• Mentioned in all online advertising i.e. Groupon ticket sales (100K plus impression)
• Supporting Partner Recognition (via announcements) at festival
• Company Logo in our Monthly Newsletter / Email blasts. (6 month period)
• Corporate Banner (2 banners) with business logo displayed at Festival
• Display corporate banner on all social sites and online medium for a period of 3 months after the festival
• 10 x 10 Booth Space at festival
• 25 sponsor festival passes (admission to festival)Silver Partener – $1500.00
• Supporting Partner Recognition (via announcements)
• Company Logo on the festival website with a direct link to your website
• Sponsorship Mentions through Social Media
• Shared Banner (up to 2 Silver Sponsors) with business logo displayed at Festival
• 10 sponsor festival passes
• 10 x 10 Booth Space at festival
Bronze Partner - $500.00
• Company Logo on the Festival website with a direct link to your website
• Sponsorship Mentions through Social Media
• Shared Banner (4 – 5 other Bronze Sponsors) with business logo displayed at Festival
For additional information, call 480.745.7020 or email Info@Italianassociation.org2016 SPONSORSHIP & VENDOR
INFORMATION
Contact:
Info@ItalianAssociation.org
Italian Festival of Arizona
2019 Sponsorship & Vendor Information
All Rights ReservedYou can also read
