2021 MEDIA KIT THE OFFICIAL RESOURCE TO THE GREATER GAINESVILLE REGION - NATIONALLY ACCLAIMED LOCALLY OWNED - Guide to Greater Gainesville
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2021 MEDIA KIT THE OFFICIAL RESOURCE TO THE GREATER GAINESVILLE REGION NATIONALLY ACCLAIMED LOCALLY OWNED
WELCOME
Welcome
North Central Florida’s Official Resource
for Everything Greater Gainesville
The official North Central Florida go-to resource, the Guide
to Greater Gainesville provides both readers relocating
and interested residents access to information on
#EverythingGreaterGainesville. In an easy-to-follow layout,
the Guide showcases Greater Gainesville’s substantial assets
including quality education, top-rated healthcare, a vibrant
business community and an exceptional quality of life.
Greater Gainesville is home to many nationally and top ranked
educational institutions, businesses, venues and more. Notably,
#6 ranked University of Florida, #1 ranked Santa Fe College,
an A-Rated public school system, the three time and current
International Business Innovation Incubator of the Year award
winner UF Innovate | Sid Martin Biotech and three Top 100
national Hospitals. Our Top 100 Hospitals include Florida’s #1
hospital, UF Health Shands Hospital (also 2020-21’s best in the
nation in nine medical specialties), UF Health Shands Children’s
Hospital (top in the nation in three medical specialties), and Top
100 Hospital North Florida Regional Medical Center.
Internationally recognized fine arts programs, first-rate outdoor
activities, a pristine network of springs, warm and welcoming
neighborhoods, and one of the quaintest downtowns in America
- combined with all of the above - are why more than 31,000-
plus people migrate to Greater Gainesville each year. These too
are some of the reasons why you should join forces with the
award-winning Guide to Greater Gainesville.
PLATFORMS
Engaging Greater Gainesville
Guide to Greater Gainesville reaches across all platforms.
SOCIAL SITE Our digital
platforms
reach beyond all
other media in
the region.
Community
audience
Our digital reach
propels from our
website.
Guide to Greater Gainesville is our versatile
digital platform, packed with original content. 42%
EVENTS GUIDE APP
58%
MAGAZINE
Guide to Greater Gainesville’s Median Age:
37
multi-platform approach expands
the boundaries of Alachua County, New in 2020, we’ve doubled
attracting audiences from around marquee event opportunities Search has a whole new meaning with
the nation. for the highest level of audience anything GreaterGainesville, our new
engagement. Guide App and Online Directory.
MARKET DOMINANCE
395
6,137 LA CROSSE
We’ve
HIGH
SPRINGS
got it 9,949 1,023
covered ALACHUA WALDO
Although Guide to
Greater Gainesville’s
1,198
readership expands JONESVILLE
the borders of Alachua
County, the focus 133,857
remains on Greater
Gainesville’s metro area 7,144 GAINESVILLE
1,527
and all the opportunities HAWTHORNE
it offers to its residents. NEWBERRY
The penetration of
our total readership is
particularly strong in
neighborhoods favored 1,173 641
by thriving businesses MICANOPY
ARCHER
and families alike.
RELOCATION 2021 : 31,641 TOTAL POPULATION: 269,956
* SOURCE: U.S. CENSUS BUREAU
DISTRIBUTION POINTS
Greater Gainesville
Market Dominance
DISTRIBUTION PARTNERS:
» University of Florida
» Santa Fe College
» UF Shands Health
» Greater Gainesville
Chamber of Commerce
» City of Alachua
» City of Newberry-Jonesville
» City of High Springs
» City of Hawthorne
» Members of SHRM
» Chamber economic development investors
» Real estate offices
» Newberry-Jonesville Chamber of Commerce
» Visiting consulates and delegations
» Direct mail to site selectors and
relocation consultants
» Over 1,000 distribution points*
» Over 1,000 hotel rooms and rental car locations*
» City of Gainesville
» Gainesville Regional Airport
35,000 GUARANTEED
DISTRIBUTION
260 INFORMED
PAGES
1,000+ DISTRUBTION
POINTS*
* Due to Covid19, distribution points may vary.
CONTENT CONNECTION
Trusted Content Connection
Align your brand with the award winning Guide to Greater Gainesville. We offer greater brand recognition across our
platforms with high impact, multiple site opportunities, starting with our professional digital directories.
TOP 6 CONTENT CHANNELS
WELCOME CULTURE BUSINESS HEALTHCARE COMMUNITY EDUCATION
HIGH–IMPACT TAKEOVER
SPONSORED CONTENT
RUN OF
CHANNELS
MAGAZINE
Print Still Matters
92% HIGHER
Baby Boomers Print can Print has a
read
ROI
be an important
HIGHER
9.2
and/or additional
of 18 to 23-year-olds
than digital advertis-
ing. Print and digital
REVENUE SHELF LIFE. 2
magazines
find print easier to
read than digital.1
combined (that is read STREAM. 2
gives) better ROI than
per month.1
any other above-the-
line-media.2
GenXers read Consumers trust
9.1
print ads
magazines
34%
more than
per month.1 search engine ads.2
Millenials read Print advertising
8.9
is extremely
successful at a
LOCAL
magazines per
month.1 LEVEL. 3
Sources: 1. MNI.com 2. relevance.com
3. businesstown.com
DISTRIBUTION POINTS
Covered in
Every Issue
Guide to Greater Gainesville’s
editorial staff spends as much time
and effort crafting its recurring
departments as it does its features.
COMMUNITY
EDUCATION
UNIVERSITY OF FLORIDA
SANTA FE COLLEGE
HEALTH CARE
UF HEALTH
BUSINESS
CULTURE
GETTING SETTLED
PRINT RATES
2021 Print
Advertising Rates & Sizes
Design services are included with every advertisement purchased for the Guide. Our creative, experienced design staff will provide
a unique ad specific to your requirements with three proofs at no additional cost (per insertion). Fees are always ad specific.
You can find a general price structure on this page.
2-PAGE SPREAD FULL PAGE 2/3 PAGE 1/2 PAGE
VERTICAL VERTICAL
Camera-Ready
$12,000 $7,500
$6,500 $5,000
Submit all camera-ready advertisements as
flattened, high resolution PDFs without spot
colors to scott@truenorthflinc.com
Premium Positions
Premium positions are available as per the
following.
16.75” x 10.875” (Trim size) 8.375” x 10.875”
(Trim size) 4.75” x 10” » Back cover available at rate card plus 25%.
17” x 11.125”(Full Bleed) 4.583” x 9.625”
8.625” x 11.125” (No Bleed)
(No Bleed) » Inside cover available at rate plus 20%.
(Full Bleed) » All other guaranteed positions, including
Section Openers, are at rate plus 10%.
1/2 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE The Publisher retains the right to determine
HORIZONTAL SQUARE VERTICAL HORIZONTAL actual positioning for any specified, non-paid
$5,000 $4,000 $2,750 $2,750 premium pages and the advertiser will be
invoiced accordingly.
Proofs & Spot Colors
All submissions must have process color
throughout. Rich 4-color blacks must have a
combined ink density of no more than 300%.
Contact your account executive if you require
7.25” x 4.875” 4.583” x 4.583” 3.333” x 4.583” 4.583” x 3.333”
(No Bleed) (No Bleed) (No Bleed) (No Bleed) PMS inks.
SITE DIRECTORY
Expand Your Brand Story
Take advantage of our Directories, Listing/App, Website, Digital Magazine and/or
Newsletter and move your brand to the head of the search engine. Our team works
closely with you to share your story. Compelling reader-service content, built-in traffic
drivers and exclusive social and engine campaigns centered on your brand.
WEBSITE DIGITAL MAGAZINE
Grow your business by drawing Highlight your ad with our
attention to it on our newly designed digital magazine by linking it
website, where the latest news and directly to your business, adding
content reaches our ever-growing additional in-feed content,
audience. We’ll increase your revenue custom landing page content,
with specific digital ads that work or even images and videos. For
for you, including: leaderboard, greater visibility, couple your
skyscraper, wide skyscraper, full Guide magazine ad with these
banner, half banner and more. digital services.
11+MILLION ANNUAL IMPRESSIONS
35-44 15-34 58% 42%
Facebook Instagram
FOR DIGITAL PRICING CALL (352) 281-2082SITE DIRECTORY
Directories/Listing App
Get discovered by our visitors by building your profile and claiming your address
and phone number. Amplify your listing with the best of your business, and helpful
links to your website or social media.
START UP
Standard listing submission includes: Business
name, address and phone number » FREE
SCALE UP
Package includes: One photo, description of
business, address, phone number, website
address, one social media icon and free online
support. » $50/MONTH FOR A 12 MONTH
SUBSCRIPTION
POWER UP
Package includes: Priority placement, unlimited
photos, description of business (including hours
of operation), address, phone number, website
address, email address, social media icons,
priority online support » $100/MONTH FOR
A 12 MONTH SUBSCRIPTIONDIGITAL SPECS
Digital Specifications
Please submit ads to scott@truenorthflinc.com and clearly
mark your file with the advertisers name (not the designers name,
design studio, or advertising agency name).
WEBSITE (THIRD PARTY TAGS ACCEPTED)
RUN OF SITE STANDARD SLIDER MOBILE
OR RUN OF TAKEOVER/ LEADERBOARD TARGETED
CHANNEL SPONSORSHIP AD AD
GAINESVILLE, FL
scott@truenorthflinc.com
» Sizes Needed: » Sizes Needed: » Premium/Sizes » Sizes Needed:
(352) 281-2072
970x250, 970x90, 970x90, 728x90, Needed: 970x90, 300x250, 320x50
728x90, 300x250, 300x250, 728x90 (desktop only), » File Size: 60K
300x600 and 300x600, and 320x50 (mobile only) max truenorthflinc.com
320x50 (mobile) 320x50 (mobile) » Basic/Sizes Needed: » File Type: jpg,
» File Size: 60K » File Size: 60K 970x250, (desktop gif, png, HTML5, guidetogreatergainesville.com
max max only) 320x50 (mobile JavaScript, and
directory.guidetogreatergainesville.com
» File Type: jpg, » File Type: jpg, only) most third-
gif, png, HTML5, gif, png, HTML5, » File Size: 60K max party ad tags
JavaScript, and JavaScript, and » File Type: jpg, gif, png, accepted
most third-party most third- HTML5, JavaScript, » Link: URL for
ad tags accepted party ad tags and most third-party the banner
» Link: URL for accepted ad tags accepted destination
the banner » Link: URL for » Link: URL for the
destination the banner banner destination
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