2021 MEDIA KIT - Where Exceptional Taste Lives
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Where Exceptional Taste Lives
2021 MEDIA KIT
09.30.2020
Editorial
VERANDA is where exceptional taste lives. By delivering style,
home, garden, entertaining, art, and travel content through a
sophisticated, authoritative lens, VERANDA invites a community of
engaged tastemakers to celebrate the very best in gracious living.
EDITORIAL FRANCHISES
L✢✜ m✢rk Color Joy of Design Moyler at home in
New Rochelle, NY,
A TO ILE RE V I VA L , where kayaking is her
JA NUA RY MODERN antidote to NYC’s
+ PL A S TERWORK , ✦
3 FEB RUA RY
2020 THE LIST IRIS A PFEL
JE W ELRY & MORE NEW
COLUMN
concrete jungle
✦
2
1
4 THE NEW
Shining
Sweet Spring Tidings
The fragrant spring flower
is abundant in Germany’s
Breidings Garden, a public
JOIE DE VIVRE Her Light
woodland park in Lower
❖ Our new contributing editor,
Lily of the valley flourishes on everything from Saxony dating to the mid
textiles to tableware, signaling a lovely extension 1900s. Known there as
Joy Moyler, on how she defines
5 A DOZEN WAYS TO FILL YOUR luxury today, her top advice for
of its brief—but highly coveted—seasonal show. Maiglöckchen (“little May
6
bells”), lily of the valley is ROOMS (AND YOUR VANIT Y, young designers, and why she’s
prized for its association
with Ostara, the goddess A ND YO UR WORLD...) more optimistic now than ever
of spring and renewal, WITH THE SPIRIT OF PARIS,
7 with the emerald leaves
NO PA SSPORT REQUIRED
T
symbolizing hope. H I S S P R I N G , designer Joy
8
Moyler (@joymoylerinteriors)
discovered a new passion:
9 1. Cole & Son Jaspe
interviewing creatives on her
wallpaper, to the trade; Instagram feed. “My goal was to shine a
kravet.com. 2. Biron Strie
10 Check fabric, to the trade;
light on their talents and journeys and
stroheim.com. 3. Monogram how they’ve seen their ways through chal-
linen napkin, $80; lorijayne
lenges,” says Moyler, who will be sharing
11 .com. 4. Colefax & Fowler
Ditton Stripe wallpaper, her skills as a columnist for Veranda. First,
17 to the trade; cowtan.com. Moyler takes a turn in the hot seat.
12 5. Ian Mankin Suffolk Small
CAFÉ
Gingham Check fabric,
to the trade; claremont CULTURE, Growing up in New York, my parents
furnishing.com. 6. Stafford EN SUITE insisted on jaunts to different neigh- BELOW LEFT: A century-
Leaf wallpaper, to the trade;
dufourwallpapers.com.
• borhoods to experience varying cultures. old Japanese lacquer
Maison Drucker debuts box, given to Moyler
7. Bourg-Joly Malicorne
headboards of lacquered We would go to the Lower East Side, then by her grandfather
fruit bowl, $166; john
13 derian.com. 8. Lily of the rattan as a dreamy encore Little Italy, then to our favorite Indian BELOW RIGHT: Girl with the
valley paperweight, $46; to their ubiquitous restaurant next to B. Altman. Now I’m not Fro’ in the Know painting
johnderian.com. 9. Bourg-Joly bistro seating. by Moyler, March 2020
Malicorne Chevet serving
afraid to talk to anyone. I think it can be
plate, $105; marymahoney off-putting at first until people relax and
.com. 10. Pont Aux Choux
dessert plate, $31; gien.com.
realize I’m just in conversation with them.
11 and 12. Violet Sparkle
and Fantasy Blue paints, I love to cook. I really believe that
$63 per gallon; benjamin Sintra fabric, to the trade; if everyone had an opportunity to
16 moore.com. 13. Porcelain sisterparishdesign.com. Cal-
lily of the valley bunch, amine No. 230 paint, from
sit down at the table and share a
INSET, KARL JOHAENTGES/ALAMY STOCK PHOTO.
$3,900; vladimircollection $110 per gallon; farrow-ball meal that lasted three days, it would
BOX, DAVID A. LAND; ARTWORK COURTESY OF JOY MOYLER.
.com. 14. Lily of the Valley
HAIR AND MAKEUP STYLING BY BETHANY TOWNES/ABTP;
.com. Winthrop sconce, $625; solve so many problems. That’s how
custom stationery, price
arteriorshome.com. Groussay
upon request; stephanie
fabric, to the trade; cowtan you really get to know one another.
fishwick.com. 15. Sanderson
14 Muguet fabric, to the trade;
.com. Bel Tempo bedding, “It’s only a paper moon…”
15 stylelibrary.com. 16. Lily
from $124; matouk.com. An-
tibes side table, price upon
of the Valley wallpaper, I break into song a lot. My dad always
request; mrbrownhome.com.
to the trade; twigs
said I am from another age because I “My mantra: Be kind to
wallpaperandfabric.com.
17. Porcelain potted lily would get up at three a.m. to watch Fred everyone. You never know
of the valley, $6,500; Astaire and Ginger Rogers movies.
vladimircollection.com. who’s going to give you
Even though my dad died 21 years ago, your last drink of water.”
50 VERANDA PHOTOGR APH BY P✣ mela Cook • PRODUCED BY Dayle Wood PHOTOGR APH BY Laurey W. Glenn • PRODUCED BY Rachael Burrow AND Dayle Wood VERANDA 17 most of my being thinks he is still here. — D E S I G N E R J OY M OY L E R
I wear the watch that I gave to him one
LANDMARK COLOR THE V LIST JOY OF DESIGN
A front-of-book feature that sets Stylish new discoveries for now NEW in fall 2020, contributing
the tone of the reader's journey, and forever, encompassing editor and interior designer
offering a glimpse into the overall design, jewelry/watch, style, Joy Moyler interviews influential
issue theme, while drawing travel, and beauty. personalities across design,
product and color inspiration philanthropy, style, and business.
from nature and landmarks.
PLUS...
Not to be missed features in every issue, including By the Yard,
Field Trip, Finer Things, Style Revival, and Well Preserved.
CONTACT your VERANDA Sales Representative or Associate Publisher
David Hamilton at 212.649.7298 or DavidHamilton@hearst.com.
09.23.2020
2021 EDITORIAL CALENDAR
MARCH | APRIL MAY | JUNE JULY | AUGUST
The Power of Nature The Designer Issue New American House
Wild color that brings the outside in, Secrets, sources, and predictions from The ultimate renovation resource
creating a harmonious sanctuary. Plus, 2nd the country's top designers guide fit for the ways we now live
Annual Outdoor Living Awards unveiled
ON-SALE: 02/23/21 ON-SALE: 04/27/21 ON-SALE: 06/22/21
AD/MATERIAL CLOSE: 12/29/20 AD/MATERIAL CLOSE: 03/05/21 AD/MATERIAL CLOSE: 04/30/21
SPECIAL PAPER ORDER: 11/25/20 SPECIAL PAPER ORDER: 02/05/21 SPECIAL PAPER ORDER: 04/02/21
SEPTEMBER | OCTOBER NOVEMBER | DECEMBER JANUARY | FEBRUARY '22
Cities Rising Holiday Entertaining California
Luxury gifting and picture-perfect California Dreaming takes on a whole
International style, design, shopping,
decor ideas for festive gatherings new meaning as we spotlight the best in
and travel, featuring our pick for Best
design, shopping, outdoors, and more
Shopping City of the Year
ON-SALE: 10/26/21 ON-SALE: 12/21/21
ON-SALE: 08/24/21
AD/MATERIAL CLOSE: 08/27/21 AD/MATERIAL CLOSE: 10/29/21
AD/MATERIAL CLOSE: 07/01/21
SPECIAL PAPER ORDER: 08/06/21 SPECIAL PAPER ORDER: 09/30/21
SPECIAL PAPER ORDER: 06/04/21
CONTENT AND THEMES ARE SUBJECT TO CHANGE.
SPACE CLOSE FOR COVERS IS 8 WEEKS PRIOR TO LISTED CLOSE DATE AND 3 WEEKS PRIOR FOR FRACTIONALS.
08.09.2021
Circulation Vitality
CIRCULATION
AVERAGE CIRCULATION
483,602 (Rate Base: 400,000)
AVERAGE PAID SUBSCRIPTIONS
442,930
AVERAGE SINGLE COPY SALES
40,672
DIGITAL CIRCULATION
2.3% of total circulation
AVERAGE SUBSCRIPTION PRICE (ANNUALIZED)
$14.70
TOP 5 STATES WITH THE HIGHEST CIRCULATION
California, Texas, Florida, New York, Georgia
TOP 5 MARKETS WITH THE HIGHEST CIRCULATION
New York, NY; Los Angeles, CA; Atlanta, GA;
Dallas, TX; Washington, D.C.
SOURCE: AAM June 2020. DMA 2019.
CONTACT your VERANDA Sales Representative or Associate Publisher
David Hamilton at 212.649.7298 or DavidHamilton@hearst.com.
09.23.2020
Ad Specifications
TRIM SIZE
AD SIZE BLEED TRIM LIVE
Spread . . . . . . . . . . . . . . . . 16.75 x 11.125". . 16.5 x 10.875". . . . 16. x 10.375"
Full Page . . . . . . . . . . . . . 8.5 x 11.125" . . . 8.25 x 10.875" . . . 7.75 x 10.375"
2/3 Page . . . . . . . . . . . . . . 5.625 x 11.125". . 5.375 x 10.875". . 4.875 x 10.375"
1/2 Page Vertical . . . . . . 4.25 x 11.125" . . 4 x 10.875" . . . . . . 3.5 x 10.375"
1/2 Page Horizontal . . . 8.5 x 5.5" . . . . . 8.25 x 5.25" . . . . . . 7.75 x 4.75"
1/3 Page Vertical . . . . . . 2.75 x 11.125". . . 2.5 x 10.875". . . . . 2 x 10.375"
1/3 Page Square . . . . . . 5.625 x 5.5" . . . 5.375 x 5.25 . . . . . 4.875 x 4.75"
1/4 Page Square . . . . . . 4.25 x 5.5" . . . . 4 x 5.25" . . . . . . . . . 3.5 x 4.75"
SUBMISSIONS: Submit creative to Hearst Ad Gateway at
ads.hearst.com. All files submitted must be PDF X1A print ready.
INK SPECIFICATIONS: 4/C process. Match colors available.
DENSITY: Total density should not exceed 300%.
MARKS: All trim and bleed marks should be included in all colors and
must be located .25” from trim and not to invade the live or bleed areas.
BINDING SPECS: Perfect bound; jog to foot.
PRINTING METHOD: Web offset.
GENERAL RULES: Allow .125” on all sides for bleed ads. Reverse type
or 4/C black text smaller than 10 pt and any solid type smaller than 6
pt cannot be guaranteed for perfect registration or readability. White
color objects cannot be set to overprint.
LIVE MATTER: Safety: .25” from all TRIM edges.
Gutter safety for TYPE: .125”-.1875” from each side of spread center.
MATERIAL EXTENSIONS: Contact Jose Escalante at
414.622.2817 or jaescalanteo@quad.com
INSERT MATERIAL EXTENSIONS/QUESTIONS
Contact your VERANDA Sales Representative or Associate Publisher
David Hamilton at 212.649.7298 or DavidHamilton@hearst.com
09.23.2020
Insert Specifications
INSERT SPECIFICATIONS
INSERT SIZING
Delivery Size . . . . . . . . . . . . . . . . . .8 1/2 x 11 1/8"
Final Trim Size . . . . . . . . . . . . . . . .8 1/4 x 10 7/8"
Live Matter Size . . . . . . . . . . . . . .7 3/4 x 10 3/8"
Binding . . . . . . . . . . . . . . . . . . . . . . Perfect
Jogs To . . . . . . . . . . . . . . . . . . . . . . Foot
Foot Trim . . . . . . . . . . . . . . . . . . . . .1/8"
Head Trim . . . . . . . . . . . . . . . . . . . .1/8"
Face Trim . . . . . . . . . . . . . . . . . . . . .1/8"
Grind Off . . . . . . . . . . . . . . . . . . . . .1/8"
Across Gutter . . . . . . . . . . . . . . . . 1/4" each side
INSERT ISSUE ESTIMATED DUE DATE
January/February 2021 November 13, 2020
March/April 2021 TBD
May/June 2021 TBD
July/August 2021 TBD
September/October 2021 TBD
November/Dec 2021 TBD
NOTE: 2021 EDITORIAL CALENDAR & MATERIAL DUE DATES PENDING.
REQUIREMENTS
• Insert sample/bluelines must be submitted to determine bindability.
Pubworx, 300 West 57th Street, 11th Floor, New York, NY 10019
• Hearst requires a full length spine indicator on the bind edge of all
inserts including all 2pp inserts. A spine indicator must include name of
magazine title and issue date for insertion.
• Ship inserts labeled with Quad job number to:
Quad/Graphics, N 11896 Hwy 175, Lomira, WI 53048
Attn: Greg Bardele, 920.269.5252
- VERANDAl/issue date
- Quantity/description of materials
INSERT MATERIAL EXTENSIONS/QUESTIONS
Contact your VERANDA Sales Representative or Associate Publisher
David Hamilton at 212.649.7298 or DavidHamilton@hearst.com.
09.23.2020
Terms and Conditions — Print Advertising
1. These terms and conditions apply to all advertising insertion orders placed by 17. The Advertiser represents that it not only has the right to authorize the
advertiser with Hearst Magazine Media, Inc. ("Publisher") during 2020. Publisher publication of any advertisement it has submitted to Publisher, but that it is fully
will not be bound by any condition appearing on order blanks or copy instructions authorized and licensed to use (i) the names and/or the portraits or pictures
submitted by or on behalf of the advertiser when such condition conflicts with of persons, living or dead, or of things; (ii) any trademarks, service marks,
any provision contained in Publisher's rate card or with its policies, regardless of copyrighted, proprietary, or otherwise private material; and (iii) any testimonials
whether or not set forth in the rate card. All references herein to Advertiser include contained in any advertisement submitted by or on behalf of the advertiser and
Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly published by Publisher, and that such advertisement is neither libelous, an invasion
and severally liable for Advertiser’s obligations hereunder. of privacy, violative of any third party's rights, or otherwise unlawful. As part of the
consideration and to induce Publisher to publish such advertisement, the advertiser
2. Publisher reserves the right to decline or reject any advertisement for any reason
agrees to indemnify and save harmless Publisher against all loss, liability, damage,
at any time without liability even though previously acknowledged or accepted. If
and expense of whatsoever nature ("Losses") arising out of copying, printing, or
an advertisement is accepted for publication, the advertiser agrees that it will not
publishing of such advertisement ("Claims").
make any promotional references to Hearst Magazines without the prior written
permission of the Publisher. 18. In the event that any advertising campaign for advertiser includes sweepstakes,
contests, email distribution and/or other promotional elements which are managed
3. Short Rates. Advertisers will be short-rated if the space upon which billings have
either by the advertiser or by the Publisher on behalf of the advertiser, the advertiser
been based is not used within the 12-month contract period.
also agrees to indemnify and save harmless Publisher against any and all Losses
4. Agency commission: 15% to recognized agencies. Bills are rendered on arising out of the publication, use or distribution of any materials, products
publication date. Payment in U.S. currency required. Net due 30 days from (including prizes) or services related to all such promotional elements provided by
invoice date. Interest will be charged at rate of 1.5% per month or, if less, the the Advertiser including, without limitation, those arising from any Claims.
maximum lawful interest rate, on past-due invoices. New advertisers must either
19. The Advertiser agrees to and does indemnify and save harmless Publisher from
remit payment with order or furnish satisfactory credit references, subject to
all loss, damage, and liability growing out of the failure of any sweepstakes or
Publisher's discretion.
contest inserted by them for publication to be in compliance and conformity with
5. The Advertiser agrees to pay the amount of invoices rendered by Publisher within any and all laws, orders, ordinances, and statutes of the United States, or any of
the time specified on the invoice. the states or subdivisions thereof.
6. Orders 30 days beyond current closing date will be accepted only at rates 20. All orders accepted are subject to acts of God, fires, strikes, accidents, or
prevailing, and only on a space-available basis (and subject to the other terms other occurrences beyond Publisher's control (whether like or unlike any of those
and conditions herein). Orders containing incorrect rates may be accepted and if enumerated herein) that prevent Publisher from partially or completely producing,
accepted, charged at regular rates. Such errors will be regarded as only clerical. publishing or distributing Hearst Magazines.
7. All agencies or direct Advertisers must supply Publisher with a legal street 21. All Advertisements must be clearly identified by the trademark or signature of
address and not just a post office box. the advertiser.
8. Orders specifying positions other than those known as designated positions are 22. Words such as "advertisement" will be placed with copy that, in Publisher's
accepted only on a request basis, subject to the right of Publisher to determine opinion, resembles editorial matter.
actual positions.
23. Cancellations must be in writing. Cancellations for orders are not binding on
9. Advertisements in other than standard sizes are subject to Publisher's approval. Publisher unless in writing and received at least 45 days prior to the advertising
closing date for inside or outside cover pages and for all inside pages, prior to the
10. Publisher is a member of the Alliance for Audited Media (AAM). Publisher
advertising closing date. Thereafter, orders may not be cancelled or changed by
reports its total circulation on an issue-by-issue basis which is audited by AAM.
the advertiser without the acknowledgement and acceptance of Publisher. If orders
Publisher does not guarantee circulation to regional advertisers, and regional
are not timely cancelled, the advertiser agrees that it will be responsible for the cost
circulations reported to AAM are used only as a basis for determining rates.
of such cancelled advertisements.
Publisher is entitled to a 5% shortfall on estimates for ads placed on a regional basis.
24. A copy of any proposed insert must be submitted to Publisher prior to printing
11. Rates, conditions, and space units are subject to change without notice. Any
of the insert. In no event shall Publisher be responsible for any errors or omissions
discounts are applicable during the period in which they are earned. Any and all
in, or the production quality of any furnished insert.
rebates from earned discount adjustments must be taken by the advertiser within six
(6) months following the period in which such rebates were earned or they will be 25. The Advertiser agrees to reimburse Publisher for all fees and expenses,
deemed expired. including its attorney's fees, incurred by Hearst in collecting or attempting to collect
charges owed for advertising placed pursuant to this Agreement.
12. Schedule of months of insertion and size of space must accompany all orders
and are binding upon advertiser upon receipt unless terminated in writing prior to 26. The parties agree that the details contained on orders will be treated
the applicable closing date(s). So-called "space reservations" are not considered as confidential or proprietary information and shall not be disclosed to third
by Publisher as orders or binding upon it in any way. parties.
13. Reproduction quality is at the advertiser's risk if Publisher's specifications are not 27. Should Hearst Publisher acquire any new magazines beyond the current list of
met or if material is received after closing date even if on extension. All queries publications, the Advertiser will not be entitled to any discount with respect to such
concerning printed reproduction must be submitted to Publisher within 45 days of newly acquired titles during the term of this Agreement.
issue date.
28. Claims for circulation base shortfalls must be made within 6 months after
14. Advertising film will be destroyed, if not ordered returned, 12 months after last publication of final AAM statements (the white sheets).
use without liability.
29. The Advertiser is responsible for any and all rate base increases that occur
15. No rebate will be allowed for insertion of wrong key numbers. throughout the contract period. Rate base adjustments are NON-NEGOTIABLE.
16. The Advertiser agrees that in the event Publisher commits any act, error, or 30. All issues related to advertising will be governed by the laws of the State of
omission in the acceptance, publication, and/or distribution of their advertisement New York applicable to contracts to be performed entirely therein. Any action
for which Publisher may be held legally responsible, Publisher's liability will in no brought by Advertiser against Publisher relating to advertising must be brought in
event exceed the cost of the space ordered and further agree that Publisher will not the state or federal courts in New York, New York and the parties hereby consent
under any circumstance be responsible for consequential damages, including lost to the jurisdiction of such courts.
income and/or profits.
12.12.2019
Terms and Conditions — Digital Advertising
Terms governed by IAB Terms & Conditions 3.0 (https://www.iab.com/wp-content/ and payment shall be made to Hearst Digital Media within thirty (30) days from the
uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf) with the exception of the following date of invoice ("Due Date"). If Advertiser fails to make timely payment, Advertiser will
(which govern in the event of any discrepancy with the IAB Terms & Conditions): be responsible for all reasonable expenses (including attorneys' fees) incurred by Hearst
Digital Media in collecting such amounts. Hearst Digital Media reserves the right to
By placing an Insertion Order for advertising on a Web site or in an email of Hearst
suspend credit and/or performance of its obligations if Advertiser fails to make timely
Digital Media, a unit of Hearst Magazines Division, Hearst Magazine Media, Inc.
payment. Fees on the Insertion Orders are exclusive of all taxes. Advertiser shall be
("Hearst Digital Media"), Advertiser agrees to the following terms and conditions with
responsible for payment of all taxes, duties and similar charges assessed in connection
respect to such advertising (collectively, "Terms"). All references herein to Advertiser
with the Services or on any payments made by Advertiser hereunder, excluding taxes
include Advertiser's agency, if there is one, and Advertiser and its agency shall be jointly
on Hearst Digital Media's net income. If agency is the signing party placing an Insertion
and severally liable for Advertiser's obligations hereunder.
Order for the benefit of its client, then agency is responsible for all payments hereunder
1. Insertion Order; Optimization; Ad Servers. Hearst Digital Media agrees to deliver, regardless of whether it has received payment from its client. However, Hearst Digital
and Advertiser each agree to pay for the services on the applicable Insertion Order Media reserves the right to hold agency and Advertiser jointly and severally liable for
which Insertion Order is incorporated herein by this reference (collectively, "Services"), all payments. No fees payable hereunder may be reduced as a result of any claim,
according to rates specified on the Insertion Order and subject to these Terms. Subject rebate, makegood or other claim of set-off that Advertiser may have or claim to have
to available inventory and appropriate rate adjustment, positions on the Insertion Order as a result of an insertion of print advertising in any magazines published by Hearst
may be adjusted (each, an "Optimization"); provided that the total financial obligation Communications, Inc. or its affiliates.
of the Advertiser under the Insertion Order is not reduced. Optimizations are subject
6. Warranties; Indemnity. Advertiser hereby represents and warrants to Hearst Digital
to Hearst Digital Media's prior approval, with applicable terms documented via email,
Media that Advertiser has the right to publish the Ad Materials in the form delivered
and the confirmation of acceptance by Advertiser via reply email, and such terms shall
and manner published without infringing or violating the rights of any third party or
be binding on Advertiser and made part of the Insertion Order as though fully set forth
violation of any law, rule or regulation. This representation and warranty also applies to
therein.
Ad Materials created by Hearst Digital Media. Advertiser agrees, at its own expense,
2. Ad Servers and Counting. Hearst Digital Media shall only recognize its third party ad to indemnify, defend and hold harmless Hearst Digital Media, its parent companies,
servers and other nationally recognized third party ad servers as may be agreed upon employees, officers, directors, representatives, agents and affiliates, against any and
in writing by Hearst Digital Media and the Advertiser in advance. Any of Advertiser's all claims, demands, suits, actions, proceedings, damages, liabilities, costs, expenses
and/or its agency's third party ad server reporting that is not pre-approved by Hearst and losses of any kind (including reasonable attorneys' fees and costs) arising out of or
Digital Media in writing is not accepted. (a) Shortfall in Campaign. If actual impressions related to (a) the publication of any advertisement hereunder, (b) the Ad Materials or
delivered with respect to a particular advertisement placement falls below guaranteed any matter or thing contained in any advertisement, and/or (c) any material of Advertiser
levels on the Insertion Order according to the agreed- upon ad server counts by more to which users can link through any advertisement (including but not limited to, claims
than 10%, and/or if there is an omission of any advertisement (placement or creative of trademark or copyright infringement, libel, defamation, breach of confidentiality,
unit), Hearst Digital Media will continue the campaign until such time as the level of privacy or data protection violation, false, deceptive or misleading advertising or sales
impressions equals the guarantee on the Insertion Order. Makeups of shortfalls are practices). HEARST DIGITAL MEDIA MAKES NO WARRANTY OF ANY KIND WITH
not available (a) when under-delivery or omission of an advertisement is attributable RESPECT TO ITS WEB SITES OR SERVICES TO BE DELIVERED HEREUNDER AND
to Advertiser's and/or agency's (i) delayed, incorrect or incompatible Ad Materials or HEREBY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING
(ii) failure to follow applicable Policies (as defined in Section 4 below), (b) for failure WITHOUT LIMITATION, ALL WARRANTIES OF MERCHANTABILITY, FITNESS FOR A
to deliver impressions according to any specific daily or weekly distribution, (c) for PARTICULAR PURPOSE, AND NON-INFRINGEMENT. ALL SERVICES ARE PROVIDED
impressions marked on the Insertion Order as "estimated" or "not guaranteed", (d) for ON AN AS IS BASIS WITHOUT GUARANTEE.
sponsorship, exclusive or similar placements, or (e) for preemptive placements and/or
7. Limitation of Liability. HEARST DIGITAL MEDIA SHALL NOT BE LIABLE TO THE
impressions. This section sets forth the sole and exclusive remedy for any failure of Hearst
ADVERTISER, ITS AGENCY OR ANY THIRD PARTY UNDER OR IN RELATION TO THESE
Digital Media to fulfill its obligations under the Insertion Order.
TERMS OR ANY INSERTION ORDER FOR ANY CONSEQUENTIAL, INCIDENTAL,
(b) Bonus Impressions. Placements for a specified term shall run for the specified time SPECIAL OR INDIRECT DAMAGES OF ANY KIND OR NATURE, UNDER ANY THEORY
regardless of over-delivery, unless the Insertion Order establishes an impression cap for OF LAW OR EQUITY, AND WHETHER OR NOT HEARST DIGITAL MEDIA HAS BEEN
third party ad served activity, and Advertiser shall not be charged by Hearst Digital ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT WILL HEARST
Media for any additional advertisements above any level guaranteed in the Insertion DIGITAL MEDIA'S LIABILITY UNDER OR IN RELATION TO THESE TERMS OR ANY
Order. If a previously approved third party ad server is being used and Advertiser INSERTION ORDER EXCEED THE FEES ACTUALLY PAID TO HEARST DIGITAL MEDIA
notifies Hearst Digital Media that the guaranteed level stated in the Insertion Order has FOR THE ADVERTISEMENT GIVING RISE TO SUCH LIABILITY.
been reached, Hearst Digital Media will use commercially reasonable efforts to suspend
8. Miscellaneous. Hearst Digital Media shall not be liable to Advertiser for delay or
delivery promptly. If the over-delivery exceeds the guaranteed level in the Insertion Order
default in the performance of or completion of Services under the Insertion Order or
by an amount in excess of 10% and Advertiser is using a third party ad server, then
these Terms, if caused by conditions beyond its control, including but not limited to,
Hearst will reimburse or credit Advertiser for fees, if any, charged by the third party ad
any act of God, governmental authority, or war, terrorist act, riot, labor stoppage or
server for trafficking ads in excess of 10% above the guarantee.
slowdown, fire, flood, severe weather, earthquake, accident, telecommunications or
3. Cancellation. (a) Cancellation of custom programs will result in billing for costs network failures, failure of the Internet, or electrical outages. These Terms, together with
incurred. (b) Sponsorship dates cannot be moved after booked. the Insertion Order, shall be governed and construed in accordance with the laws of the
state of New York, without regard to its conflicts of law principles. Any action brought
Cancellation and alteration notification must be sent via email to your account executive by Advertiser against Hearst Digital Media relating to advertising must be brought in the
or hdm_account_management@hearst.com to be followed by revised paperwork. state or federal courts in New York, New York and the parties hereby consent to the
4. Ad Materials; Late Creative. Artwork, copy, other content, active URL s and other jurisdiction of such courts. These Terms (together with the IAB terms) and the Insertion
components of the advertisement (collectively, "Ad Materials") must comply with Hearst Order are the complete and exclusive agreement between the parties with respect to the
Digital Media's criteria and specifications for its applicable Web site(s) (collectively, subject matter and supersede any prior or contemporaneous agreements, negotiations
the "Policies"), as updated from time-to-time in Hearst Digital Media's discretion. Ad and communications, whether written or oral, between the parties regarding such subject
Materials must be received at least five (5) business days prior to the scheduled start matter. The Terms and Insertion Order (except in the case of Optimizations) may only be
date or within the timeframe in the Policies for the applicable ad type if such timeframe is modified, or any rights under it waived, by a written document executed by both parties.
greater. If Ad Materials are not received within such timeframe, or if provided incorrectly Hearst Digital Media will not be bound by any terms or conditions, printed or otherwise,
or inconsistent with the Policies, then guaranteed impressions and Hearst Digital Media's appearing on any purchase order, copy instructions, contract or other documents
obligations will be reduced pro-rata for the period of time that reserved space was not submitted by Advertiser or its Agency, or expressed orally. To the extent of any conflict,
filled; however, Advertiser will remain liable for the full fee set forth in the Insertion Order these Terms shall prevail over the Insertion Order. These Terms and the Insertion Order
for all impressions ordered and inventory reserved. All Ad Materials are subject to Hearst are specifically between and for the benefit of Hearst Digital Media and Advertiser, and
Digital Media's approval, which may be denied for any reason in Hearst Digital Media's no other person or entity whatsoever (including without limitation, Advertiser's agency)
sole discretion. Hearst Digital Media reserves the right, at any time and for any reason in shall have any rights, interests or claims hereunder or be entitled to any benefits under
its discretion, to cancel or cease publication of any Ad Materials, space reservation, or or on account of these Terms or the Insertion Order as a third party beneficiary or
position commitment, without any liability, and in such event, Advertiser will be liable to otherwise. All obligations and liabilities which by their nature are intended to survive shall
pay only for those impressions actually served. survive termination or expiration of these Terms and the Insertion Order for any reason. If
the Insertion Order is signed by an Agency, the Agency represents and warrants that it
5. Payment Terms; Taxes. If Hearst Digital Media approves credit, Advertiser will be has full authority to bind Advertiser and to enter this Agreement on its behalf.
invoiced promptly at the end of each month for amounts set forth on the Insertion Order
12.12.2019
Rates
2021 PAGE RATES
4-COLOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1X
Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $82,210
2/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65,785
1/2 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $52,645
1/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $42,115
1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $32,875
Cover 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $106,870
Cover 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $102,765
Cover 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $115,120
RATE BASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 400,000
NOTE: ALL RATES ARE GROSS.
09.23.2020
CONTACT your VERANDA Sales Representative or Associate Publisher
David Hamilton at 212.649.7298 or DavidHamilton@hearst.com.
Available Across Platforms
VERANDA delivers 2.73 million brand impressions across print, digital, and
social platforms, providing users with rich content and original storytelling.
Through its access to the world’s most beautiful homes, extraordinary destinations, and exceptional
treasures, VERANDA inspires its unduplicated audience of tastemakers to embrace style
that is rooted in history and tradition, yet redefined for modern life.
HIGHEST
SUBSCRIPTION
RENEWAL RATE
AT HEARST!
VERANDA.COM ORIGINAL DIGITAL CONTENT DIGITAL AND SOCIAL
Invites users to discover enriching 77% of site and social content is OPPORTUNITIES*
design and lifestyle content via original • 1-Week Site Takeover: $10,600
expert advice and unique features
SEARCH TRAFFIC • Sponsored Editorial: $75,000
UNIQUE VISITORS 49% of VERANDA's site traffic • Sponsored Social: $50,000
476,000 comes from search (+469% YOY) • Co-Branded Content: $35,000
• High-Impact Media: $25K/month
AVERAGE TIME SPENT
5.1 minutes SOCIAL FOOTPRINT • Standard Media: $10K/month
Over 1.3 million engaged followers
TOP PERFORMING CONTENT on social platforms (+10% YOY): *Step-in pricing; additional fees
Decorating, Luxury Lifestyle, • Instagram: 1M (+9% YOY) may apply.
and Outdoor/Gardens
• Pinterest: 109k (+29% YOY)
• Twitter: 126k (+9% YOY)
• Facebook: 4k (+73% YOY)
SOURCE: SOCIAL COMP REPORT 9/20 + MRI SPRING 2020 + COMSCORE 8/20. COMSCORE AUGUST 2020. SEO MONTHLY REPORT JULY 2020.
CONTACT your VERANDA Sales Representative or Associate Publisher
David Hamilton at 212.649.7298 or DavidHamilton@hearst.com.
09.23.2020Audience
AFFLUENT READER PROFILE (IPSOS)
DEMOGRAPHICS
WOMEN .....................................................................................................................................53%
MEN .............................................................................................................................................47%
MEDIAN AGE...........................................................................................................................50.6
AGE 25-54 ..............................................................................................................................56.2%
MARRIED OR PARTNERED ..............................................................................................89.2%
HOUSEHOLD INCOME
MEDIAN HHI ............................................................................................................................$198,698
HHI $150,000+ .....................................................................................................................63.3%
HHI $200,000+....................................................................................................................49.3%
HHI $250,000+ ....................................................................................................................31.6%
EDUCATION
ANY COLLEGE ......................................................................................................................98.5%
GRADUATED COLLEGE OR MORE ............................................................................86.3%
HOME OWNERSHIP/VALUE
MEDIAN VALUE OF PRINCIPAL RESIDENCE .......................................................$608,454
OWN PRINCIPAL RESIDENCE .....................................................................................95.4%
VALUE OF OWNED HOME $500,000+ .................................................................57.1%
NET WORTH
MEDIAN NET WORTH .......................................................................................................$1,666,162
MEDIAN VALUE: LIQUID ASSETS & REAL ESTATE ...........................................$2,284,528
LIQUID ASSETS & REAL ESTATE $1,000,000+ .................................................46%
HH LIQUID ASSETS $1,000,000+ .............................................................................44.4%
HH LIQUID ASSETS $2,000,000+...........................................................................26.8%
SOURCE: IPSOS AFFLUENT SURVEY USA DOUBLE-BASE 2020 ADULTS 18 OR OLDER, HHI $125,000+.
CONTACT your VERANDA Sales Representative or Associate Publisher
David Hamilton at 212.649.7298 or DavidHamilton@hearst.com.
09.23.2020Audience
READER PROFILE (MRI)
DEMOGRAPHICS
WOMEN .........................................................................................................................................83.4%
MEN .................................................................................................................................................16.6%
MEDIAN AGE ..............................................................................................................................58.5
AGE 25-54 ........................................................................................................................... 37.2%
NOW MARRIED .........................................................................................................................54.3%
HOUSEHOLD INCOME
MEDIAN HHI ................................................................................................................................$104,175
HHI $100,000+ ........................................................................................................................51.7%
HHI $150,000+ .........................................................................................................................30.6%
HHI $200,000+ .......................................................................................................................16.6%
EDUCATION
ANY COLLEGE ..........................................................................................................................77%
GRADUATED COLLEGE OR MORE ...............................................................................55.4%
HOME OWNERSHIP/VALUE
MEDIAN HOME VALUE .........................................................................................................$380,304
HOME OWNERSHIP ...............................................................................................................81.1%
VALUE OF OWNED HOME $250,000+ ....................................................................55%
VALUE OF OWNED HOME $400,000+ ...................................................................38.3%
NET WORTH
MEDIAN HH NET WORTH ..................................................................................................$452,336
HH NET WORTH $250,000+ ..........................................................................................77%
HH NET WORTH $500,000+..........................................................................................53%
SOURCE: MRI-SIMMONS DOUBLEBASE 2020. REPORT © 2020, MRI-SIMMONS, ALL RIGHTS RESERVED.
CONTACT your VERANDA Sales Representative or Associate Publisher
David Hamilton at 212.649.7298 or DavidHamilton@hearst.com.
09.23.2020Audience
READER PROFILE (FUSION)
DEMOGRAPHICS
WOMEN .........................................................................................................................................86.5%
MEN .................................................................................................................................................13.5%
MEDIAN AGE ..............................................................................................................................57.1
AGE 45-54 ........................................................................................................................... 25.8%
NOW MARRIED .........................................................................................................................57.9%
HOUSEHOLD INCOME
MEDIAN HHI ................................................................................................................................$104,458
HHI $100,000+ ........................................................................................................................52.2%
HHI $150,000+ .........................................................................................................................27.7%
EDUCATION
ANY COLLEGE ..........................................................................................................................79.3%
GRADUATED COLLEGE OR MORE ...............................................................................49.6%
HOME OWNERSHIP/VALUE
MEDIAN HOME VALUE .........................................................................................................$375,887
HOME OWNERSHIP ...............................................................................................................79.2%
NET WORTH
MEDIAN HH NET WORTH ..................................................................................................$425,561
SOURCE: MRI-SIMMONS DOUBLEBASE 2020. REPORT © 2020, MRI-SIMMONS, ALL RIGHTS RESERVED.
CONTACT your VERANDA Sales Representative or Associate Publisher
David Hamilton at 212.649.7298 or DavidHamilton@hearst.com.
09.30.2020Regional Markets 2021 MAJOR MARKETS CALIFORNIA, GEORGIA, FLORIDA, ILLINOIS, MASSACHUSETTS, NEW YORK, TEXAS CIRCULATION ...................................................................................................................184,342 FULL PAGE NET RATE 1X ............................................................................................................................................ $14,090 NET 3X ............................................................................................................................................ $13,605 NET 6X+ ...........................................................................................................................................$13,115 NET PLEASE NOTE • Circulation figures are estimates based on June 2020 AAM Statement • Precise newsstand distribution not guaranteed • Regional advertisements do not appear in complimentary copies of the magazine • Occasionally, a subscriber outside the Major Markets may receive a copy containing your ad or a subscriber inside the Major Markets may not receive a copy • Color matching in ads is not guaranteed due to short run SOURCE: JUNE 2020 AAM STATEMENT. CONTACT your VERANDA Sales Representative or Associate Publisher David Hamilton at 212.649.7298 or DavidHamilton@hearst.com. 09.29.2020
Regional Markets 2021 NEW YORK METRO NEW YORK, NEW JERSEY, CONNECTICUT CIRCULATION ...................................................................................................................40,131 FULL PAGE NET RATE 1X ...............................................................................................................................................$4,680 NET 3X ............................................................................................................................................... $4,480 NET 6X+ ............................................................................................................................................$4,275NET PLEASE NOTE • Circulation figures are estimates based on June 2020 AAM Statement • Precise newsstand distribution not guaranteed • Regional advertisements do not appear in complimentary copies of the magazine • Occasionally, a subscriber outside the NY metro area may receive a copy containing your ad or a subscriber inside the NY metro area may not receive a copy • Color matching in ads is not guaranteed due to short run SOURCE: JUNE 2020 AAM STATEMENT. CONTACT your VERANDA Sales Representative or Associate Publisher David Hamilton at 212.649.7298 or DavidHamilton@hearst.com. 09.29.2020
Regional Markets 2021 NORTHEAST CONNECTICUT, MARYLAND, MASSACHUSETTS, NEW HAMPSHIRE, NEW JERSEY, NEW YORK, PENNSYLVANIA, VIRGINIA, WASHINGTON, D.C. .......................................................................................................................................................85,862 FULL PAGE NET RATE 1X ............................................................................................................................................ $7,815 NET 3X ............................................................................................................................................ $7,290 NET 6X+ ...........................................................................................................................................$6,865 NET PLEASE NOTE • Circulation figures are estimates based on June 2020 AAM Statement • Precise newsstand distribution not guaranteed • Regional advertisements do not appear in complimentary copies of the magazine • Occasionally, a subscriber outside the Northeast area may receive a copy containing your ad or a subscriber inside the Northeast area may not receive a copy • Color matching in ads is not guaranteed due to short run SOURCE: JUNE 2020 AAM STATEMENT. CONTACT your VERANDA Sales Representative or Associate Publisher David Hamilton at 212.649.7298 or DavidHamilton@hearst.com. 09.29.2020
Regional Markets 2021 SOUTHEAST ALABAMA, FLORIDA, GEORGIA, NORTH CAROLINA, SOUTH CAROLINA, TENNESSEE, KENTUCKY, MISSISSIPPI .......................................................................................................................................................112,326 FULL PAGE NET RATE 1X ............................................................................................................................................ $8,105 NET 3X ............................................................................................................................................ $7,670 NET 6X+ ...........................................................................................................................................$7,350 NET PLEASE NOTE • Circulation figures are estimates based on June 2020 AAM Statement • Precise newsstand distribution not guaranteed • Regional advertisements do not appear in complimentary copies of the magazine • Occasionally, a subscriber outside the Southeast area may receive a copy containing your ad or a subscriber inside the Southeast area may not receive a copy • Color matching in ads is not guaranteed due to short run SOURCE: JUNE 2020 AAM STATEMENT. CONTACT your VERANDA Sales Representative or Associate Publisher David Hamilton at 212.649.7298 or DavidHamilton@hearst.com. 09.29.2020
Regional Markets 2021 SOUTHWEST ARIZONA, CALIFORNIA, COLORADO, NEW MEXICO, LOUISIANA, OKLAHOMA, ARKANSAS, TEXAS CIRCULATION ...................................................................................................................117,254 FULL PAGE NET RATE 1X ............................................................................................................................................ $8,450 NET 3X ............................................................................................................................................ $7,970 NET 6X+ ...........................................................................................................................................$7,445 NET PLEASE NOTE • Circulation figures are estimates based on June 2020 AAM Statement • Precise newsstand distribution not guaranteed • Regional advertisements do not appear in complimentary copies of the magazine • Occasionally, a subscriber outside the Southwest area may receive a copy containing your ad or a subscriber inside the Southwest area may not receive a copy • Color matching in ads is not guaranteed due to short run SOURCE: JUNE 2020 AAM STATEMENT. CONTACT your VERANDA Sales Representative or Associate Publisher David Hamilton at 212.649.7298 or DavidHamilton@hearst.com. 09.29.2020
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